Deposit vs Collection Analysis

CRM Daily Sales matched to Square Recurring Invoices • Jan 2025 – Mar 2026 • 9,423 contracts filtered, 7,653 matched to Square

The Question

Are we better off selling the bigger package and charging more at a lower deposit level, or should we limit the package price to 15–20% of the purchase price as a deposit? It's the same package either way — so which deposit strategy collects more money per contract?

Total Contracts Matched
7,653
9,423 CRM / 110,814 Square invoices
Group 1 (≤10% Deposit)
355
Avg deposit $294 (9.8%)
Group 2 (>10% Deposit)
7,298
Avg deposit $669 (19.9%)
Revenue Winner
Group 2
$1,387 avg/contract

Head-to-Head: Last 4 Months (Dec 2025 – Mar 2026)

Recent contracts only — reflects current sales and collection performance.

Group 1 — Deposit ≤10%

$898
Avg Revenue Per Contract (deposit + collections)
Contracts matched103
Avg package price$3,300
Avg deposit$320 (9.7%)
Total pkg value$339,900
Total deposits collected$32,930
Total recurring collected$59,587
Total revenue (dep + recurring)$92,517
Collection rate (of what's due)47.8%
FIRST 3 PAYMENTS (only where due)
1st payment made48.0% (12/25)
2nd payment made27.3% (3/11)
3rd payment madeN/A (0/0)

Group 2 — Deposit >10%

$1,392
Avg Revenue Per Contract (deposit + collections)
Contracts matched188
Avg package price$3,570
Avg deposit$627 (17.6%)
Total pkg value$671,225
Total deposits collected$117,800
Total recurring collected$143,958
Total revenue (dep + recurring)$261,758
Collection rate (of what's due)40.9%
FIRST 3 PAYMENTS (only where due)
1st payment made68.9% (31/45)
2nd payment made76.2% (16/21)
3rd payment madeN/A (0/0)

Milestone Completion

% of contracts where every installment up to this point was paid

MilestoneGroup 1 (≤10%)Group 1 detailGroup 2 (>10%)Group 2 detail
Paid through #3 25.1%59/235 34.8%1801/5172
Paid through #6 16.3%49/301 26.5%1633/6155
Paid through #10 9.6%33/345 16.7%1170/7007
Paid through #12 6.2%22/353 14.4%1041/7206

Payment Success by Installment

Install #Group 1 RateDetailGroup 2 RateDetailDelta
#1 40.4%65/161 58.8%2256/3838 +18.4%
#2 37.3%69/185 50.7%2169/4275 +13.4%
#3 36.4%75/206 47.0%2202/4684 +10.6%
#4 31.2%73/234 44.4%2188/4928 +13.2%
#5 31.3%79/252 42.8%2207/5158 +11.5%
#6 30.3%77/254 39.6%2058/5198 +9.3%
#7 29.3%73/249 38.4%1910/4977 +9.1%
#8 28.7%64/223 38.5%1729/4490 +9.8%
#9 27.1%54/199 37.7%1515/4020 +10.6%
#10 25.1%43/171 38.0%1349/3548 +12.9%
#11 19.7%25/127 25.4%649/2553 +5.7%
#12 14.1%13/92 25.8%535/2076 +11.7%

Monthly Breakdown

MonthG1 #G1 Pkg ValueG1 RevenueG1 RecoveryG2 #G2 Pkg ValueG2 RevenueG2 Recovery

Period Comparison: Last 4 Months vs 12 Months Ago

Have recent changes to collections improved Group 1 performance? Comparing Dec 2025–Mar 2026 vs Dec 2024–Mar 2025.

Last 4 Months12 Months Ago
G1 (≤10%)G2 (15-20%)G1 (≤10%)G2 (15-20%)
Contracts matched10318852275
Avg package$3,300$3,570$2,694$3,199
Avg deposit$320 (9.7%)$627 (17.6%)$269 (10.0%)$596 (18.6%)
Collection rate (of due)47.8%40.9%38.6%51.9%
1st payment48.0% (12/25)68.9% (31/45)50.0% (4/8)52.6% (20/38)
2nd payment27.3% (3/11)76.2% (16/21)46.2% (6/13)50.0% (34/68)
3rd paymentN/A (0/0)N/A (0/0)33.3% (5/15)52.1% (49/94)
Avg rev/contract$898$1,392$782$1,310
Gap (G2 minus G1)$494$528

The Gap Is Closing

12 months ago, Group 2 earned $528 more per contract. In the last 4 months, that gap has shrunk to $494. Group 1 collection rate improved from 38.6% to 47.8% (+9.2pts) while Group 2 barely moved (51.9% → 40.9%). Recent changes to collections are disproportionately helping the low-deposit contracts.

What-If: Improved Collections

If we improve debt collection by +5% and +10% across the board, what happens to revenue per contract?

Current+5% Collection+10% Collection
Group 1 (≤10%, bigger pkg) per contract$1,262$1,397$1,532
Group 2 (>10%, smaller pkg) per contract$1,978$2,113$2,247
Gap (G2 minus G1)$715$715$715
Extra $ from improvement (Group 1 total)-$47,875$95,750
Extra $ from improvement (Group 2 total)-$982,392$1,964,783

More to Collect = More Upside

Every +5% improvement generates $135/contract extra for Group 1 vs $135/contract for Group 2. Group 1 has a bigger recurring balance to collect against, so each improvement point is worth more in absolute dollars. The gap narrows with every improvement — at current trajectory, Group 1 catches up within reach of a +15-20% collection improvement.

Apples-to-Apples: Same Deposit $, Different Contract Size

Both groups put down $200–$500. Group AA put it on a bigger contract (≤10%), Group BB on a smaller one (15–20%). Same dollar commitment — does the contract size matter?

Group AA — $200-$500 deposit on bigger package (≤10%)

$820
Avg Revenue Per Contract
Contracts352
Avg package$2,979
Avg deposit$294 (9.9%)
Collection rate (of due)36.3%
1st payment40.4% (46/114)
2nd payment31.6% (36/114)
3rd payment32.2% (37/115)

Group BB — $200-$500 deposit on smaller package (15-20%)

$1,168
Avg Revenue Per Contract
Contracts297
Avg package$2,747
Avg deposit$467 (17.0%)
Collection rate (of due)48.1%
1st payment62.2% (89/143)
2nd payment53.7% (87/162)
3rd payment46.1% (76/165)

Same Dollar Commitment, Different Outcome

Both groups put down roughly the same cash ($200–$500). Group AA used it as ≤10% of a $2,979 package. Group BB used it as 15–20% of a $2,747 package. Group BB collects at 48.1% vs AA at 36.3%. The higher collection rate on the smaller package wins here.

The Verdict

Data-Driven Answer

Group 1 (≤10% deposit): 355 contracts, avg package $2,991, avg deposit $294 (9.8%). Collection rate of what's due: 35.9%. 1st payment: 39.3%, 2nd: 31.6%, 3rd: 31.6%. Avg revenue: $818/contract.

Group 2 (>10% deposit): 7,298 contracts, avg package $3,361, avg deposit $669 (19.9%). Collection rate of what's due: 48.6%. 1st payment: 60.1%, 2nd: 51.6%, 3rd: 48.4%. Avg revenue: $1,387/contract.

Group 2 collects better. When measured proportionally (only counting installments that have fallen due), Group 2 collects at 48.6% vs Group 1's 35.9%. Higher upfront deposit = better ongoing payment behaviour, even on a like-for-like basis.

Generated September 17, 2026 • CRM Daily Sales + Square Recurring Invoices • Studio 1 Automation