Bad Leads — Last 7 Days · rejected · removed · Inappropriate

Daily lead quality since the forms were changed on 29 Jul. Focus: Inappropriate — the reason that matters — and how much of it is Google PMax (GX/KX/PX).

↓ Download CSV

9,383

Leads in (cleaned)

5 cleaned days

5.6%

Rejected

523 leads

20.2%

Removed

1,895 leads

9.7%

Inappropriate

913 leads

82.7%

…that is PMax

755 of 913

Reading Inappropriate: it's set during the cleaning pass (prompt — bookers never add it later), so each cleaned day's number is final, not still rising. Aug 1, Aug 2 are not cleaned yet (weekend + today) — they show pending, not 0%. Rates above use the 5 cleaned days only. Cleaning goes quiet at weekends. ~83% of all Inappropriate is the Google PMax X-family (GX/KX/PX), which is still live — that's the lever, not the intake form. Count is coloured, % is white. Green <5% · amber 5–8% · red 8%+.

Day by day

Date	Leads In	Rejected	Removed	Inappropriate	of which PMax
Tue, Jul 28	2,253	120 5.3%	359 15.9%	164 7.3%	123
Wed, Jul 29 forms changed	2,220	185 8.3%	371 16.7%	168 7.6%	127
Thu, Jul 30	2,326	123 5.3%	428 18.4%	233 10.0%	222
Fri, Jul 31	2,235	95 4.3%	432 19.3%	254 11.4%	237
Sat, Aug 1 not cleaned yet	1,852	pending	pending	pending	—
Sun, Aug 2 not cleaned yet	1,903	pending	pending	pending	—
Mon, Aug 3	349	0 0.0%	305 87.4%	94 26.9%	46

Inappropriate by source (7d)

Source	Inappropriate · % of all
PX (Google X-family)	399 43.7%
PMax-KX (Google kids)	323 35.4%
Other	127 13.9%
PMax-GX (Google adults)	33 3.6%
1FX (Blue Rooms)	17 1.9%
KIDSX (Blue Rooms FB/IG)	14 1.5%

Top Inappropriate codes (7d)

Code	Source	Inappropriate
#FLPX	PX	100
#NYPX	PX	79
#NYKX	PMax-KX	75
#CHIKX	PMax-KX	66
#FLKX	PMax-KX	62
#NASPX	PX	57
#CHIPX	PX	39
#DALPX	PX	39
#HOUKX	PMax-KX	39
#HOUPX	PX	34
#BOSPX	PX	33
#BOSKX	PMax-KX	28
#DALKX	PMax-KX	25
#NASKX	PMax-KX	22
#ORLPX	PX	18

Generated Mon, Aug 3, 6:05 AM CT · pink = Google PMax X-family (GX/KX/PX) · Studio 1 Automation