Marketing Code Share — Fresh Ordered Leads

Fresh ordered leads only — Blue Rooms, Alan, Lead Pronto, Boost. Recycled (…R / 4AB / 6AB etc.), Neil & Organic excluded. Each city tab shows every code as a % of that city's fresh leads for the week.

Fresh ordered leads by city

City	Jun 26	Jul 3	Jul 10	Jul 17	Total
Boston	899	958	820	968	3,645
Dallas	1,141	1,291	912	1,264	4,608
Houston	1,274	1,421	1,048	1,208	4,951
New York	1,004	1,410	1,144	1,361	4,919
Chicago	1,491	1,566	1,365	1,279	5,701
Nashville	935	1,245	892	838	3,910
Florida	2,721	3,197	2,611	2,754	11,283
ALL CITIES	9,465	11,088	8,792	9,672	39,017

Supplier share of fresh ordered leads (network)

Supplier	Jun 26	Jul 3	Jul 10	Jul 17	Total
Blue Rooms	6,515 69%	7,720 70%	5,996 68%	6,420 66%	26,651 68%
Alan	1,499 16%	1,801 16%	1,417 16%	1,966 20%	6,683 17%
Lead Pronto	1,392 15%	1,567 14%	1,379 16%	1,286 13%	5,624 14%
Boost	59 1%	0 0%	0 0%	0 0%	59 0%

Boston — fresh ordered leads by marketing code

Code	Supplier	Jun 26 #	Jun 26 %	Jul 3 #	Jul 3 %	Jul 10 #	Jul 10 %	Jul 17 #	Jul 17 %	Total #
#BOSKIDSX	Blue Rooms	219	24.4%	240	25.1%	192	23.4%	237	24.5%	888
#BOSLP2	Lead Pronto	171	19.0%	180	18.8%	181	22.1%	181	18.7%	713
#BOSGX	Blue Rooms	133	14.8%	153	16.0%	76	9.3%	37	3.8%	399
#BOSKX	Blue Rooms	102	11.3%	101	10.5%	68	8.3%	73	7.5%	344
#BO3CX1F	Alan	49	5.5%	57	5.9%	58	7.1%	67	6.9%	231
#BOS1FX	Blue Rooms	40	4.4%	46	4.8%	44	5.4%	71	7.3%	201
#BOSSNAP	Blue Rooms	32	3.6%	47	4.9%	71	8.7%	37	3.8%	187
#BOIG23F	Alan	33	3.7%	21	2.2%	16	2.0%	40	4.1%	110
#BOSPX	Blue Rooms	—	0.0%	—	0.0%	8	1.0%	93	9.6%	101
#BO3CX1M	Alan	15	1.7%	23	2.4%	28	3.4%	26	2.7%	92
#BOIG22F	Alan	23	2.6%	18	1.9%	10	1.2%	18	1.9%	69
#BOIG21F	Alan	18	2.0%	15	1.6%	10	1.2%	18	1.9%	61
#BOIG23M	Alan	17	1.9%	11	1.1%	9	1.1%	20	2.1%	57
#BOSA1K	Alan	9	1.0%	11	1.1%	16	2.0%	14	1.4%	50
#BOIG21M	Alan	9	1.0%	13	1.4%	10	1.2%	9	0.9%	41
#BOIG22M	Alan	11	1.2%	10	1.0%	4	0.5%	9	0.9%	34
#BO3CX	Alan	5	0.6%	2	0.2%	10	1.2%	5	0.5%	22
#BO3CX2F	Alan	1	0.1%	3	0.3%	3	0.4%	3	0.3%	10
#BOS11F	Boost	8	0.9%	—	0.0%	—	0.0%	—	0.0%	8
#BO3CX2M	Alan	2	0.2%	—	0.0%	3	0.4%	2	0.2%	7
#BO3CX3F	Alan	1	0.1%	3	0.3%	—	0.0%	2	0.2%	6
#BO3CX3M	Alan	—	0.0%	1	0.1%	1	0.1%	3	0.3%	5
#BOFB33F	Alan	1	0.1%	1	0.1%	—	0.0%	—	0.0%	2
#BOFB31F	Alan	—	0.0%	1	0.1%	—	0.0%	1	0.1%	2
#BOFB32F	Alan	—	0.0%	—	0.0%	1	0.1%	1	0.1%	2
#BOSA1M	Alan	—	0.0%	1	0.1%	—	0.0%	—	0.0%	1
#BOIG2	Alan	—	0.0%	—	0.0%	1	0.1%	—	0.0%	1
#BOFB31M	Alan	—	0.0%	—	0.0%	—	0.0%	1	0.1%	1
TOTAL		899	100%	958	100%	820	100%	968	100%	3,645

Dallas — fresh ordered leads by marketing code

Code	Supplier	Jun 26 #	Jun 26 %	Jul 3 #	Jul 3 %	Jul 10 #	Jul 10 %	Jul 17 #	Jul 17 %	Total #
#DALP2	Lead Pronto	189	16.6%	177	13.7%	133	14.6%	179	14.2%	678
#DALKX	Blue Rooms	200	17.5%	210	16.3%	158	17.3%	89	7.0%	657
#DALKIDSX	Blue Rooms	165	14.5%	162	12.5%	105	11.5%	203	16.1%	635
#DAL1FX	Blue Rooms	120	10.5%	114	8.8%	112	12.3%	159	12.6%	505
#DALGX	Blue Rooms	110	9.6%	162	12.5%	83	9.1%	92	7.3%	447
#DAL3CX1F	Alan	105	9.2%	95	7.4%	106	11.6%	130	10.3%	436
#DALSNAP	Blue Rooms	43	3.8%	96	7.4%	101	11.1%	63	5.0%	303
#DAL3CX1M	Alan	36	3.2%	57	4.4%	42	4.6%	62	4.9%	197
#DALFB31M	Alan	54	4.7%	60	4.6%	9	1.0%	55	4.4%	178
#DALFB31F	Alan	39	3.4%	57	4.4%	15	1.6%	34	2.7%	145
#DALFB33F	Alan	24	2.1%	44	3.4%	22	2.4%	39	3.1%	129
#DALPX	Blue Rooms	—	0.0%	—	0.0%	4	0.4%	104	8.2%	108
#DALFB32F	Alan	14	1.2%	30	2.3%	7	0.8%	18	1.4%	69
#DALFB32M	Alan	16	1.4%	12	0.9%	4	0.4%	16	1.3%	48
#DAL3CX2F	Alan	4	0.4%	6	0.5%	—	0.0%	6	0.5%	16
#DALFB33M	Alan	—	0.0%	6	0.5%	6	0.7%	4	0.3%	16
#DAL11F	Boost	13	1.1%	—	0.0%	—	0.0%	—	0.0%	13
#DAL3CX3F	Alan	2	0.2%	—	0.0%	5	0.5%	4	0.3%	11
#DAL3CX3M	Alan	2	0.2%	1	0.1%	—	0.0%	4	0.3%	7
#DAL3CX2M	Alan	2	0.2%	1	0.1%	—	0.0%	2	0.2%	5
#DAL3DE2F	Alan	2	0.2%	—	0.0%	—	0.0%	1	0.1%	3
#DAL3DE3F	Alan	1	0.1%	—	0.0%	—	0.0%	—	0.0%	1
#DALP1	Lead Pronto	—	0.0%	1	0.1%	—	0.0%	—	0.0%	1
TOTAL		1,141	100%	1,291	100%	912	100%	1,264	100%	4,608

Houston — fresh ordered leads by marketing code

Code	Supplier	Jun 26 #	Jun 26 %	Jul 3 #	Jul 3 %	Jul 10 #	Jul 10 %	Jul 17 #	Jul 17 %	Total #
#HOUKIDSX	Blue Rooms	301	23.6%	342	24.1%	194	18.5%	179	14.8%	1,016
#HOULP2	Lead Pronto	191	15.0%	205	14.4%	177	16.9%	196	16.2%	769
#HOUKX	Blue Rooms	210	16.5%	214	15.1%	210	20.0%	121	10.0%	755
#HOUGX	Blue Rooms	201	15.8%	193	13.6%	102	9.7%	82	6.8%	578
#HOUFB31M	Alan	76	6.0%	72	5.1%	50	4.8%	95	7.9%	293
#HOU1FX	Blue Rooms	50	3.9%	67	4.7%	54	5.2%	118	9.8%	289
#HOUSNAP	Blue Rooms	30	2.4%	85	6.0%	81	7.7%	64	5.3%	260
#HOU3CX1F	Alan	59	4.6%	75	5.3%	52	5.0%	73	6.0%	259
#HOUFB31F	Alan	61	4.8%	67	4.7%	49	4.7%	71	5.9%	248
#HOUPX	Blue Rooms	—	0.0%	—	0.0%	11	1.0%	104	8.6%	115
#HOU3CX1M	Alan	37	2.9%	23	1.6%	15	1.4%	28	2.3%	103
#HOUFB33F	Alan	19	1.5%	31	2.2%	18	1.7%	21	1.7%	89
#HOUFB32F	Alan	14	1.1%	19	1.3%	12	1.1%	17	1.4%	62
#HOUFB32M	Alan	6	0.5%	13	0.9%	5	0.5%	24	2.0%	48
#HOU3CX2F	Alan	2	0.2%	4	0.3%	5	0.5%	5	0.4%	16
#HOU3CX2M	Alan	2	0.2%	1	0.1%	3	0.3%	7	0.6%	13
#HOU11F	Boost	12	0.9%	—	0.0%	—	0.0%	—	0.0%	12
#HOUFB33M	Alan	1	0.1%	3	0.2%	4	0.4%	1	0.1%	9
#HOU3CX3F	Alan	1	0.1%	2	0.1%	1	0.1%	1	0.1%	5
#HOU3DE3F	Alan	—	0.0%	2	0.1%	2	0.2%	1	0.1%	5
#HOU3CX3M	Alan	—	0.0%	2	0.1%	2	0.2%	—	0.0%	4
#HOUFB3	Alan	1	0.1%	—	0.0%	—	0.0%	—	0.0%	1
#HOU3DE1M	Alan	—	0.0%	1	0.1%	—	0.0%	—	0.0%	1
#HOU3DE2F	Alan	—	0.0%	—	0.0%	1	0.1%	—	0.0%	1
TOTAL		1,274	100%	1,421	100%	1,048	100%	1,208	100%	4,951

New York — fresh ordered leads by marketing code

Code	Supplier	Jun 26 #	Jun 26 %	Jul 3 #	Jul 3 %	Jul 10 #	Jul 10 %	Jul 17 #	Jul 17 %	Total #
#NYKX	Blue Rooms	478	47.6%	473	33.5%	477	41.7%	345	25.3%	1,773
#NYGX	Blue Rooms	261	26.0%	375	26.6%	175	15.3%	164	12.0%	975
#NYKIDSX	Blue Rooms	92	9.2%	228	16.2%	153	13.4%	192	14.1%	665
#NYSNAP	Blue Rooms	76	7.6%	179	12.7%	102	8.9%	68	5.0%	425
#NY1FX	Blue Rooms	28	2.8%	20	1.4%	61	5.3%	219	16.1%	328
#NYLP2	Lead Pronto	34	3.4%	98	7.0%	107	9.4%	74	5.4%	313
#NYPX	Blue Rooms	—	0.0%	—	0.0%	39	3.4%	256	18.8%	295
#NYFB31F	Alan	10	1.0%	9	0.6%	7	0.6%	14	1.0%	40
#NYFB31M	Alan	6	0.6%	2	0.1%	6	0.5%	14	1.0%	28
#NYFB33F	Alan	6	0.6%	5	0.4%	2	0.2%	2	0.1%	15
#NY3CX1F	Alan	3	0.3%	1	0.1%	7	0.6%	3	0.2%	14
#NY3CX1M	Alan	3	0.3%	5	0.4%	—	0.0%	2	0.1%	10
#NYFB32F	Alan	2	0.2%	2	0.1%	3	0.3%	3	0.2%	10
#NYIG21F	Alan	—	0.0%	6	0.4%	1	0.1%	1	0.1%	8
#NYIG23F	Alan	—	0.0%	2	0.1%	1	0.1%	2	0.1%	5
#NYIG21M	Alan	—	0.0%	3	0.2%	1	0.1%	—	0.0%	4
#NYIG22F	Alan	—	0.0%	1	0.1%	1	0.1%	1	0.1%	3
#NY3CX2F	Alan	2	0.2%	—	0.0%	—	0.0%	—	0.0%	2
#NYFB33M	Alan	1	0.1%	—	0.0%	—	0.0%	1	0.1%	2
#NYIG23M	Alan	—	0.0%	1	0.1%	1	0.1%	—	0.0%	2
#NYFB32M	Alan	1	0.1%	—	0.0%	—	0.0%	—	0.0%	1
#NYIG22M	Alan	1	0.1%	—	0.0%	—	0.0%	—	0.0%	1
TOTAL		1,004	100%	1,410	100%	1,144	100%	1,361	100%	4,919

Chicago — fresh ordered leads by marketing code

Code	Supplier	Jun 26 #	Jun 26 %	Jul 3 #	Jul 3 %	Jul 10 #	Jul 10 %	Jul 17 #	Jul 17 %	Total #
#CHIKIDSX	Blue Rooms	327	21.9%	350	22.3%	207	15.2%	226	17.7%	1,110
#CHIKX	Blue Rooms	242	16.2%	310	19.8%	318	23.3%	185	14.5%	1,055
#CHIGX	Blue Rooms	270	18.1%	220	14.0%	127	9.3%	71	5.6%	688
#CHILP2	Lead Pronto	166	11.1%	183	11.7%	143	10.5%	109	8.5%	601
#CHI1FX	Blue Rooms	133	8.9%	142	9.1%	134	9.8%	165	12.9%	574
#CHISNAP	Blue Rooms	37	2.5%	68	4.3%	135	9.9%	82	6.4%	322
#CHIIG23F	Alan	44	3.0%	49	3.1%	58	4.2%	115	9.0%	266
#CHIFB33F	Alan	62	4.2%	59	3.8%	54	4.0%	31	2.4%	206
#CHIIG22F	Alan	42	2.8%	48	3.1%	45	3.3%	61	4.8%	196
#CHIIG21F	Alan	40	2.7%	41	2.6%	26	1.9%	26	2.0%	133
#CHI3CX1F	Alan	25	1.7%	15	1.0%	35	2.6%	34	2.7%	109
#CHIIG21M	Alan	28	1.9%	24	1.5%	23	1.7%	18	1.4%	93
#CHIPX	Blue Rooms	—	0.0%	—	0.0%	9	0.7%	77	6.0%	86
#CHIFB33M	Alan	21	1.4%	26	1.7%	10	0.7%	16	1.3%	73
#CHI3CX1M	Alan	10	0.7%	5	0.3%	16	1.2%	18	1.4%	49
#CHIFB31F	Alan	14	0.9%	7	0.4%	9	0.7%	8	0.6%	38
#CHIFB31M	Alan	6	0.4%	5	0.3%	4	0.3%	22	1.7%	37
#CHIFB32F	Alan	5	0.3%	—	0.0%	4	0.3%	7	0.5%	16
#CHIFB32M	Alan	1	0.1%	5	0.3%	4	0.3%	4	0.3%	14
#CHI11F	Boost	7	0.5%	—	0.0%	—	0.0%	—	0.0%	7
#CHI3CX3F	Alan	4	0.3%	—	0.0%	—	0.0%	2	0.2%	6
#CHI3CX2F	Alan	2	0.1%	3	0.2%	—	0.0%	1	0.1%	6
#CHIA1M	Alan	—	0.0%	2	0.1%	4	0.3%	—	0.0%	6
#CHIIG22M	Alan	3	0.2%	1	0.1%	—	0.0%	—	0.0%	4
#CHI3CX2M	Alan	—	0.0%	2	0.1%	—	0.0%	1	0.1%	3
#CHI3CX3M	Alan	2	0.1%	—	0.0%	—	0.0%	—	0.0%	2
#CHIIG23M	Alan	—	0.0%	1	0.1%	—	0.0%	—	0.0%	1
TOTAL		1,491	100%	1,566	100%	1,365	100%	1,279	100%	5,701

Nashville — fresh ordered leads by marketing code

Code	Supplier	Jun 26 #	Jun 26 %	Jul 3 #	Jul 3 %	Jul 10 #	Jul 10 %	Jul 17 #	Jul 17 %	Total #
#NASKX	Blue Rooms	175	18.7%	265	21.3%	247	27.7%	111	13.2%	798
#NAKIDSX	Blue Rooms	123	13.2%	245	19.7%	166	18.6%	175	20.9%	709
#NALP2	Lead Pronto	159	17.0%	200	16.1%	163	18.3%	135	16.1%	657
#NASGX	Blue Rooms	226	24.2%	297	23.9%	59	6.6%	39	4.7%	621
#NA1FX	Blue Rooms	32	3.4%	66	5.3%	36	4.0%	46	5.5%	180
#NASSNAP	Blue Rooms	26	2.8%	30	2.4%	63	7.1%	37	4.4%	156
#NAIG23F	Alan	40	4.3%	25	2.0%	23	2.6%	39	4.7%	127
#NAIG22F	Alan	36	3.9%	32	2.6%	20	2.2%	30	3.6%	118
#NAIG21F	Alan	39	4.2%	23	1.8%	23	2.6%	33	3.9%	118
#NA3CX1F	Alan	15	1.6%	22	1.8%	22	2.5%	35	4.2%	94
#NASPX	Blue Rooms	—	0.0%	—	0.0%	14	1.6%	71	8.5%	85
#NAIG21M	Alan	16	1.7%	9	0.7%	11	1.2%	11	1.3%	47
#NAFB31M	Alan	7	0.7%	2	0.2%	5	0.6%	26	3.1%	40
#NAIG22M	Alan	11	1.2%	9	0.7%	11	1.2%	7	0.8%	38
#NAIG23M	Alan	5	0.5%	3	0.2%	13	1.5%	16	1.9%	37
#NA3CX1M	Alan	9	1.0%	5	0.4%	6	0.7%	9	1.1%	29
#NAFB31F	Alan	5	0.5%	6	0.5%	5	0.6%	10	1.2%	26
#NAFB33F	Alan	3	0.3%	1	0.1%	1	0.1%	4	0.5%	9
#NAFB32F	Alan	2	0.2%	1	0.1%	1	0.1%	2	0.2%	6
#NA3CX3F	Alan	2	0.2%	1	0.1%	1	0.1%	—	0.0%	4
#NAFB32M	Alan	1	0.1%	1	0.1%	1	0.1%	1	0.1%	4
#NA11F	Boost	3	0.3%	—	0.0%	—	0.0%	—	0.0%	3
#NA3CX3M	Alan	—	0.0%	1	0.1%	1	0.1%	—	0.0%	2
#NA3CX2M	Alan	—	0.0%	1	0.1%	—	0.0%	—	0.0%	1
#NAFB33M	Alan	—	0.0%	—	0.0%	—	0.0%	1	0.1%	1
TOTAL		935	100%	1,245	100%	892	100%	838	100%	3,910

Florida — fresh ordered leads by marketing code

Code	Supplier	Jun 26 #	Jun 26 %	Jul 3 #	Jul 3 %	Jul 10 #	Jul 10 %	Jul 17 #	Jul 17 %	Total #
#FLKIDSX	Blue Rooms	798	29.3%	976	30.5%	771	29.5%	686	24.9%	3,231
#ORLP2	Lead Pronto	278	10.2%	326	10.2%	295	11.3%	266	9.7%	1,165
#FLKX	Blue Rooms	235	8.6%	268	8.4%	304	11.6%	230	8.4%	1,037
#ORL1FX	Blue Rooms	142	5.2%	258	8.1%	183	7.0%	234	8.5%	817
#FLP2	Lead Pronto	204	7.5%	197	6.2%	180	6.9%	146	5.3%	727
#FLGX	Blue Rooms	295	10.8%	217	6.8%	72	2.8%	84	3.1%	668
#FL1FX	Blue Rooms	197	7.2%	137	4.3%	73	2.8%	150	5.4%	557
#ORLKX	Blue Rooms	198	7.3%	143	4.5%	127	4.9%	46	1.7%	514
#ORLGX	Blue Rooms	123	4.5%	125	3.9%	88	3.4%	35	1.3%	371
#FLPX	Blue Rooms	—	0.0%	—	0.0%	46	1.8%	276	10.0%	322
#FL3CX1F	Alan	68	2.5%	65	2.0%	99	3.8%	73	2.7%	305
#ORLSNAP	Blue Rooms	33	1.2%	50	1.6%	61	2.3%	60	2.2%	204
#FLSNAP	Blue Rooms	12	0.4%	46	1.4%	60	2.3%	62	2.3%	180
#FL3CX1M	Alan	42	1.5%	19	0.6%	33	1.3%	39	1.4%	133
#FL4IG32F	Alan	—	0.0%	58	1.8%	31	1.2%	34	1.2%	123
#ORLPX	Blue Rooms	—	0.0%	—	0.0%	15	0.6%	102	3.7%	117
#ORL4IG33F	Alan	—	0.0%	40	1.3%	18	0.7%	43	1.6%	101
#ORL4IG32F	Alan	—	0.0%	43	1.3%	22	0.8%	31	1.1%	96
#ORLFB32F	Alan	10	0.4%	34	1.1%	28	1.1%	16	0.6%	88
#ORL4IG31F	Alan	1	0.0%	36	1.1%	21	0.8%	27	1.0%	85
#ORLFB31M	Alan	1	0.0%	32	1.0%	15	0.6%	26	0.9%	74
#FL4IG31M	Alan	—	0.0%	33	1.0%	10	0.4%	19	0.7%	62
#FL4IG31F	Alan	—	0.0%	33	1.0%	10	0.4%	17	0.6%	60
#FLFB32F	Alan	25	0.9%	10	0.3%	11	0.4%	12	0.4%	58
#ORLFB31F	Alan	10	0.4%	18	0.6%	13	0.5%	12	0.4%	53
#FLFB31F	Alan	20	0.7%	5	0.2%	7	0.3%	9	0.3%	41
#FL3CX3F	Alan	4	0.1%	3	0.1%	5	0.2%	5	0.2%	17
#ORL11F	Boost	16	0.6%	—	0.0%	—	0.0%	—	0.0%	16
#FL3CX2F	Alan	4	0.1%	3	0.1%	3	0.1%	5	0.2%	15
#FLFB31M	Alan	3	0.1%	5	0.2%	4	0.2%	2	0.1%	14
#FL3CX2M	Alan	2	0.1%	6	0.2%	1	0.0%	3	0.1%	12
#ORL4IG31M	Alan	—	0.0%	6	0.2%	2	0.1%	2	0.1%	10
#FL3CX3M	Alan	—	0.0%	3	0.1%	3	0.1%	2	0.1%	8
#ORL4IG32M	Alan	—	0.0%	2	0.1%	—	0.0%	—	0.0%	2
TOTAL		2,721	100%	3,197	100%	2,611	100%	2,754	100%	11,283

Marketing Code Share Fresh Ordered