Every figure is counted on the day the outcome happened — the day someone unsubscribed, booked or was rejected — not the day their lead came in. So this is a period view, not a cohort: most leads booked on a Tuesday came in days or weeks earlier. The booked and rejected percentages are that day's activity against that day's lead intake — a workload gauge, not a conversion rate. Unsubscribed has no such percentage on purpose: a SimpleText or GHL send reaches years of old leads, so unsubscribes routinely outnumber the day's intake and the ratio would be meaningless. The last column splits out the genuine opt-outs from the CRM cascading one person's unsubscribe onto their other lead records.
| Date | Leads in | Booked | Rejected | Unsubscribed | of those, fresh opt-outs |
|---|---|---|---|---|---|
| Wed 19 Aug | 2,323 | 65 2.8% | 170 7.3% | 1,497 | 1,420 94.9% |
| Thu 20 Aug | 3,457 | 105 3.0% | 187 5.4% | 1,397 | 1,348 96.5% |
| Fri 21 Aug | 4,993 | 90 1.8% | 109 2.2% | 2,932 | 2,882 98.3% |
| Sat 22 Aug | 1,693 | 3 0.2% | 2 0.1% | 1,107 | 1,070 96.7% |
| Sun 23 Aug | 1,676 | 0 0.0% | 0 0.0% | 1,160 | 1,119 96.5% |
| Mon 24 Aug | 2,636 | 104 3.9% | 126 4.8% | 2,243 | 2,181 97.2% |
| Tue 25 Aug | 2,714 | 97 3.6% | 103 3.8% | 3,699 | 3,659 98.9% |
| Wed 26 Aug so far today | 241 | 0 0.0% | 0 0.0% | 1,219 | 1,210 99.3% |
| TOTAL (7 complete days) | 19,492 | 464 2.4% | 697 3.6% | 14,035 | 13,679 97.5% |
Where the unsubscribe was recorded. Auto (duplicate lead) is the CRM cascading an unsubscribe onto the same person's other lead records, so it is a knock-on, not a fresh opt-out. Manual (staff) is somebody in the CRM pressing unsubscribe.
| Channel | Wed 19 | Thu 20 | Fri 21 | Sat 22 | Sun 23 | Mon 24 | Tue 25 | Wed 26 | Total | Share |
|---|---|---|---|---|---|---|---|---|---|---|
| SimpleText | 1,236 | 1,105 | 1,128 | 931 | 1,084 | 930 | 986 | 1,179 | 8,579 | 56.2% |
| GHL | 59 | 89 | 1,526 | 137 | 35 | 1,069 | 2,356 | 31 | 5,302 | 34.8% |
| Manual (staff) | 125 | 154 | 228 | 2 | · | 182 | 317 | · | 1,008 | 6.6% |
| Auto (duplicate lead) | 77 | 49 | 50 | 37 | 41 | 62 | 40 | 9 | 365 | 2.4% |
| TOTAL | 1,497 | 1,397 | 2,932 | 1,107 | 1,160 | 2,243 | 3,699 | 1,219 | 15,254 | 100% |
The unsubscribed export carries no marketing code, so city and supplier are recovered by matching email (then phone) back to the lead record. 81.8% matched (12,291 on email, 180 on phone). The cached lead history starts Dec 2024, so anyone who signed up before that cannot be matched — those 2,783 rows are shown as Unmatched rather than guessed at.
| City | Wed 19 | Thu 20 | Fri 21 | Sat 22 | Sun 23 | Mon 24 | Tue 25 | Wed 26 | Total | Share |
|---|---|---|---|---|---|---|---|---|---|---|
| Unmatched | 414 | 370 | 385 | 326 | 276 | 327 | 295 | 390 | 2,783 | 18.2% |
| New York | 174 | 178 | 517 | 188 | 205 | 427 | 562 | 164 | 2,415 | 15.8% |
| Houston | 218 | 206 | 411 | 109 | 130 | 319 | 537 | 116 | 2,046 | 13.4% |
| Dallas | 173 | 213 | 374 | 137 | 138 | 266 | 568 | 128 | 1,997 | 13.1% |
| Florida | 167 | 156 | 381 | 105 | 130 | 233 | 465 | 133 | 1,770 | 11.6% |
| Nashville | 123 | 76 | 306 | 70 | 122 | 184 | 335 | 92 | 1,308 | 8.6% |
| Chicago | 88 | 45 | 248 | 62 | 54 | 173 | 401 | 77 | 1,148 | 7.5% |
| Boston | 89 | 88 | 210 | 92 | 83 | 211 | 283 | 87 | 1,143 | 7.5% |
| Orlando | 50 | 65 | 100 | 18 | 18 | 103 | 253 | 32 | 639 | 4.2% |
| Unknown | 1 | · | · | · | 4 | · | · | · | 5 | 0.0% |
| TOTAL | 1,497 | 1,397 | 2,932 | 1,107 | 1,160 | 2,243 | 3,699 | 1,219 | 15,254 | 100% |
| Supplier | Wed 19 | Thu 20 | Fri 21 | Sat 22 | Sun 23 | Mon 24 | Tue 25 | Wed 26 | Total | Share |
|---|---|---|---|---|---|---|---|---|---|---|
| Alan | 601 | 598 | 1,634 | 530 | 574 | 1,162 | 2,095 | 529 | 7,723 | 50.6% |
| Unmatched | 414 | 370 | 385 | 326 | 276 | 327 | 295 | 390 | 2,783 | 18.2% |
| Lead Pronto | 103 | 115 | 263 | 66 | 100 | 234 | 477 | 112 | 1,470 | 9.6% |
| Boost | 61 | 46 | 205 | 41 | 43 | 208 | 507 | 40 | 1,151 | 7.5% |
| Neil | 150 | 112 | 216 | 77 | 111 | 161 | 205 | 101 | 1,133 | 7.4% |
| Blue Rooms | 163 | 153 | 222 | 66 | 52 | 151 | 115 | 47 | 969 | 6.4% |
| Organic | 5 | 3 | 7 | 1 | 4 | · | 5 | · | 25 | 0.2% |
| TOTAL | 1,497 | 1,397 | 2,932 | 1,107 | 1,160 | 2,243 | 3,699 | 1,219 | 15,254 | 100% |
| Staff member | Wed 19 | Thu 20 | Fri 21 | Sat 22 | Sun 23 | Mon 24 | Tue 25 | Wed 26 | Total | Share |
|---|---|---|---|---|---|---|---|---|---|---|
| Bari M | 18 | 55 | 39 | 2 | · | 23 | 123 | · | 260 | 25.8% |
| Kimberly S | 28 | 25 | 12 | · | · | 44 | 18 | · | 127 | 12.6% |
| Jessica W | 13 | 18 | 23 | · | · | 17 | 48 | · | 119 | 11.8% |
| Rosario A | 18 | 13 | 50 | · | · | 2 | 23 | · | 106 | 10.5% |
| Jonathan M | 13 | · | 17 | · | · | 41 | 21 | · | 92 | 9.1% |
| Stephen R | 2 | 8 | 7 | · | · | 14 | 6 | · | 37 | 3.7% |
| Scott T | · | · | 11 | · | · | 7 | 15 | · | 33 | 3.3% |
| Dennis F | · | · | 31 | · | · | · | · | · | 31 | 3.1% |
| Summer A | 1 | 16 | 1 | · | · | · | 4 | · | 22 | 2.2% |
| Sarah S | · | 11 | · | · | · | 6 | 3 | · | 20 | 2.0% |
| Alexandra M | 10 | · | 3 | · | · | · | 4 | · | 17 | 1.7% |
| Steven M | 6 | · | 6 | · | · | · | · | · | 12 | 1.2% |
| Erica S | 2 | 2 | · | · | · | 1 | 7 | · | 12 | 1.2% |
| Jennifer D | 1 | · | 6 | · | · | 3 | 1 | · | 11 | 1.1% |
| Hanna L | · | · | · | · | · | 10 | 1 | · | 11 | 1.1% |
| Edmond M | · | · | 4 | · | · | 1 | 5 | · | 10 | 1.0% |
| Andrew L | 3 | 1 | 5 | · | · | · | · | · | 9 | 0.9% |
| Lacole R | 3 | · | 5 | · | · | · | 1 | · | 9 | 0.9% |
| Debra S | · | · | · | · | · | · | 9 | · | 9 | 0.9% |
| Cindy D | 1 | 1 | · | · | · | 1 | 5 | · | 8 | 0.8% |
| Helen H | · | · | 1 | · | · | 6 | 1 | · | 8 | 0.8% |
| Michelle M | · | · | · | · | · | · | 8 | · | 8 | 0.8% |
| Kevin W | · | · | · | · | · | · | 7 | · | 7 | 0.7% |
| Bobbie M | 1 | 1 | · | · | · | · | 4 | · | 6 | 0.6% |
| Sherri B | · | · | 6 | · | · | · | · | · | 6 | 0.6% |
| Nicolas P | · | · | · | · | · | 4 | · | · | 4 | 0.4% |
| Jill S | 1 | 1 | · | · | · | · | 1 | · | 3 | 0.3% |
| Selina M | · | · | 1 | · | · | · | 2 | · | 3 | 0.3% |
| Brianna K | 2 | · | · | · | · | · | · | · | 2 | 0.2% |
| Lisa M | · | 1 | · | · | · | 1 | · | · | 2 | 0.2% |
| Aryanna S | 1 | · | · | · | · | · | · | · | 1 | 0.1% |
| Zebbie R | 1 | · | · | · | · | · | · | · | 1 | 0.1% |
| Kristie G | · | 1 | · | · | · | · | · | · | 1 | 0.1% |
| Andrew B | · | · | · | · | · | 1 | · | · | 1 | 0.1% |
| TOTAL | 125 | 154 | 228 | 2 | 0 | 182 | 317 | 0 | 1,008 | 100% |
| City | Wed 19 | Thu 20 | Fri 21 | Sat 22 | Sun 23 | Mon 24 | Tue 25 | Wed 26 | Total | Share |
|---|---|---|---|---|---|---|---|---|---|---|
| New York | 17 | 24 | 18 | · | · | 10 | 12 | · | 81 | 17.5% |
| Florida | 10 | 18 | 15 | · | · | 17 | 20 | · | 80 | 17.2% |
| Dallas | 9 | 17 | 9 | 2 | · | 21 | 11 | · | 69 | 14.9% |
| Boston | 11 | 17 | 13 | · | · | 8 | 13 | · | 62 | 13.4% |
| Houston | 8 | 10 | 12 | · | · | 10 | 15 | · | 55 | 11.9% |
| Chicago | 5 | 10 | 8 | · | · | 9 | 9 | · | 41 | 8.8% |
| Nashville | 3 | 3 | 9 | · | · | 14 | 11 | · | 40 | 8.6% |
| Orlando | 2 | 6 | 6 | 1 | · | 15 | 6 | · | 36 | 7.8% |
| TOTAL | 65 | 105 | 90 | 3 | 0 | 104 | 97 | 0 | 464 | 100% |
| Supplier | Wed 19 | Thu 20 | Fri 21 | Sat 22 | Sun 23 | Mon 24 | Tue 25 | Wed 26 | Total | Share |
|---|---|---|---|---|---|---|---|---|---|---|
| Blue Rooms | 40 | 74 | 53 | · | · | 53 | 57 | · | 277 | 59.7% |
| Neil | 4 | 5 | 18 | 1 | · | 18 | 19 | · | 65 | 14.0% |
| Lead Pronto | 13 | 12 | 12 | · | · | 12 | 13 | · | 62 | 13.4% |
| Alan | 8 | 14 | 7 | 2 | · | 19 | 6 | · | 56 | 12.1% |
| Organic | · | · | · | · | · | 2 | 2 | · | 4 | 0.9% |
| TOTAL | 65 | 105 | 90 | 3 | 0 | 104 | 97 | 0 | 464 | 100% |
| Booker | Wed 19 | Thu 20 | Fri 21 | Sat 22 | Sun 23 | Mon 24 | Tue 25 | Wed 26 | Total | Share |
|---|---|---|---|---|---|---|---|---|---|---|
| Debra S | 4 | 1 | 3 | · | · | 3 | 3 | · | 14 | 3.0% |
| Scott T | 3 | 1 | 3 | · | · | 2 | 5 | · | 14 | 3.0% |
| Estrella D | 4 | 4 | 2 | 2 | · | 1 | 1 | · | 14 | 3.0% |
| Jamie H | 3 | 3 | 2 | · | · | 2 | 4 | · | 14 | 3.0% |
| Stephen R | 3 | 3 | 2 | · | · | 3 | 2 | · | 13 | 2.8% |
| David P | 2 | 2 | 2 | 1 | · | 4 | 1 | · | 12 | 2.6% |
| Evan C | 2 | 3 | 1 | · | · | 3 | 3 | · | 12 | 2.6% |
| Martha M | 1 | 3 | 3 | · | · | 1 | 3 | · | 11 | 2.4% |
| Brianna K | 2 | 2 | 1 | · | · | 4 | 2 | · | 11 | 2.4% |
| Debbi H | · | 4 | 4 | · | · | 1 | 2 | · | 11 | 2.4% |
| Rob A | 2 | 4 | 4 | · | · | · | · | · | 10 | 2.2% |
| Kieran R | 2 | 3 | 1 | · | · | 4 | · | · | 10 | 2.2% |
| Edmond M | 1 | 3 | 2 | · | · | 1 | 3 | · | 10 | 2.2% |
| Charles B | · | 3 | 4 | · | · | 2 | 1 | · | 10 | 2.2% |
| Sarah S | 2 | 1 | · | · | · | 4 | 2 | · | 9 | 1.9% |
| Eduardo G | 1 | 1 | 2 | · | · | 2 | 3 | · | 9 | 1.9% |
| Kevin W | 3 | 1 | 1 | · | · | 3 | 1 | · | 9 | 1.9% |
| Miguel S | 2 | 2 | 2 | · | · | 2 | 1 | · | 9 | 1.9% |
| Alexandra M | · | 3 | 4 | · | · | 1 | 1 | · | 9 | 1.9% |
| Alecia H | 1 | 2 | 1 | · | · | 5 | · | · | 9 | 1.9% |
| Bari M | 1 | 4 | 1 | · | · | · | 3 | · | 9 | 1.9% |
| Jessica W | 3 | 2 | 3 | · | · | · | 1 | · | 9 | 1.9% |
| Rosario A | 1 | 1 | 2 | · | · | 3 | 2 | · | 9 | 1.9% |
| Mark L | · | 1 | 2 | · | · | 3 | 3 | · | 9 | 1.9% |
| Andrew B | · | · | · | · | · | 6 | 3 | · | 9 | 1.9% |
| Jorge B | · | 3 | 3 | · | · | · | 2 | · | 8 | 1.7% |
| Dalis F | 2 | 2 | · | · | · | 1 | 3 | · | 8 | 1.7% |
| Lisa M | 2 | 3 | · | · | · | 2 | 1 | · | 8 | 1.7% |
| Jonathan M | 2 | 1 | 1 | · | · | 1 | 3 | · | 8 | 1.7% |
| Jill S | · | 5 | · | · | · | 3 | · | · | 8 | 1.7% |
| Joselyn P | · | · | 5 | · | · | 1 | 2 | · | 8 | 1.7% |
| Hanna L | · | · | 2 | · | · | 2 | 4 | · | 8 | 1.7% |
| Michelle M | · | 1 | 2 | · | · | 4 | 1 | · | 8 | 1.7% |
| Kimberly S | · | 2 | · | · | · | · | 5 | · | 7 | 1.5% |
| Cheryl S | 3 | 1 | 1 | · | · | 2 | · | · | 7 | 1.5% |
| Aryanna S | 2 | 2 | · | · | · | 3 | · | · | 7 | 1.5% |
| Jennifer D | 1 | 2 | 3 | · | · | · | 1 | · | 7 | 1.5% |
| Carly L | · | 1 | 2 | · | · | 2 | 2 | · | 7 | 1.5% |
| Steven M | 1 | 1 | 2 | · | · | 2 | · | · | 6 | 1.3% |
| Courteney M | · | · | 2 | · | · | 2 | 2 | · | 6 | 1.3% |
| Sherri B | 1 | 1 | · | · | · | 3 | 1 | · | 6 | 1.3% |
| Lauren W | · | 4 | · | · | · | 1 | 1 | · | 6 | 1.3% |
| Selina M | · | 1 | · | · | · | 2 | 3 | · | 6 | 1.3% |
| Jeffrey S | · | 2 | 1 | · | · | 1 | 1 | · | 5 | 1.1% |
| Corban A | 3 | 1 | 1 | · | · | · | · | · | 5 | 1.1% |
| Summer A | · | 2 | · | · | · | 2 | 1 | · | 5 | 1.1% |
| Celeste N | · | 1 | 1 | · | · | 1 | 2 | · | 5 | 1.1% |
| Monica E | · | 2 | 1 | · | · | 1 | 1 | · | 5 | 1.1% |
| Bobbie M | · | · | · | · | · | 1 | 3 | · | 4 | 0.9% |
| Nicolas P | 2 | · | 1 | · | · | 1 | · | · | 4 | 0.9% |
| Perry K | 1 | · | 2 | · | · | 1 | · | · | 4 | 0.9% |
| Kristie G | · | · | 1 | · | · | · | 3 | · | 4 | 0.9% |
| Helen H | · | 3 | 1 | · | · | · | · | · | 4 | 0.9% |
| Damien H | · | 3 | 1 | · | · | · | · | · | 4 | 0.9% |
| Erica S | · | · | 1 | · | · | 1 | 2 | · | 4 | 0.9% |
| Lacole R | 1 | 1 | · | · | · | 1 | · | · | 3 | 0.6% |
| Andrew L | 1 | 1 | 1 | · | · | · | · | · | 3 | 0.6% |
| Zebbie R | · | 1 | 1 | · | · | 1 | · | · | 3 | 0.6% |
| Brian P | · | · | 1 | · | · | · | 2 | · | 3 | 0.6% |
| Victoria M | · | 1 | 1 | · | · | · | · | · | 2 | 0.4% |
| Paola G | · | · | · | · | · | 2 | · | · | 2 | 0.4% |
| Cindy D | · | · | · | · | · | · | 1 | · | 1 | 0.2% |
| TOTAL | 65 | 105 | 90 | 3 | 0 | 104 | 97 | 0 | 464 | 100% |
| Reason | Wed 19 | Thu 20 | Fri 21 | Sat 22 | Sun 23 | Mon 24 | Tue 25 | Wed 26 | Total | Share |
|---|---|---|---|---|---|---|---|---|---|---|
| DUPLICATE Lead | 92 | 103 | 30 | · | · | 34 | 18 | · | 277 | 39.7% |
| DO NOT CALL | 42 | 44 | 44 | · | · | 55 | 37 | · | 222 | 31.9% |
| Wrong Number | 16 | 26 | 23 | 2 | · | 22 | 22 | · | 111 | 15.9% |
| Been to Us Already | 11 | 5 | 8 | · | · | 7 | 7 | · | 38 | 5.5% |
| Out Of State | 4 | 6 | 2 | · | · | 4 | 13 | · | 29 | 4.2% |
| Unemployed Undocumented | 3 | 1 | · | · | · | 2 | 2 | · | 8 | 1.1% |
| No English Spoken | 1 | · | 2 | · | · | 1 | 3 | · | 7 | 1.0% |
| Too Young | 1 | 2 | · | · | · | 1 | 1 | · | 5 | 0.7% |
| TOTAL | 170 | 187 | 109 | 2 | 0 | 126 | 103 | 0 | 697 | 100% |
| City | Wed 19 | Thu 20 | Fri 21 | Sat 22 | Sun 23 | Mon 24 | Tue 25 | Wed 26 | Total | Share |
|---|---|---|---|---|---|---|---|---|---|---|
| Dallas | 28 | 32 | 35 | 2 | · | 34 | 35 | · | 166 | 23.8% |
| Florida | 36 | 32 | 18 | · | · | 24 | 16 | · | 126 | 18.1% |
| Boston | 24 | 26 | 19 | · | · | 16 | 13 | · | 98 | 14.1% |
| Orlando | 20 | 39 | 12 | · | · | 12 | 12 | · | 95 | 13.6% |
| Chicago | 40 | 30 | 5 | · | · | 13 | 6 | · | 94 | 13.5% |
| New York | 12 | 14 | 12 | · | · | 9 | 10 | · | 57 | 8.2% |
| Houston | 8 | 12 | 6 | · | · | 15 | 7 | · | 48 | 6.9% |
| Nashville | 2 | 2 | 2 | · | · | 3 | 4 | · | 13 | 1.9% |
| TOTAL | 170 | 187 | 109 | 2 | 0 | 126 | 103 | 0 | 697 | 100% |
| Supplier | Wed 19 | Thu 20 | Fri 21 | Sat 22 | Sun 23 | Mon 24 | Tue 25 | Wed 26 | Total | Share |
|---|---|---|---|---|---|---|---|---|---|---|
| Neil | 86 | 98 | 30 | · | · | 36 | 41 | · | 291 | 41.8% |
| Blue Rooms | 48 | 58 | 51 | 1 | · | 62 | 39 | · | 259 | 37.2% |
| Alan | 23 | 17 | 21 | 1 | · | 14 | 11 | · | 87 | 12.5% |
| Lead Pronto | 9 | 13 | 7 | · | · | 12 | 11 | · | 52 | 7.5% |
| Organic | 4 | 1 | · | · | · | 1 | 1 | · | 7 | 1.0% |
| Boost | · | · | · | · | · | 1 | · | · | 1 | 0.1% |
| TOTAL | 170 | 187 | 109 | 2 | 0 | 126 | 103 | 0 | 697 | 100% |