PMax Inappropriate · PX · GX · KX · this week vs last week

Every Google PMax X-family code by Inappropriate volume & %, with the +/- change vs last week. Counted by the day the lead came in (cohort), so cleaning-lag doesn't distort the %.

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PMax Inappropriate — this week

894 31.1%

Jul 28–Aug 3 · 2,876 leads

Last week

791 23.3%

Jul 21–Jul 27 · 3,391 leads

Change vs last week

+7.8 pts

PMax Inappropriate rate, week over week

Reading it: each week cell is leads / removed / % — the removed count is coloured, the % is white. The last column is the change in Inappropriate rate vs last week in percentage points: red = up (worse), green = down (better). Green <5% · amber 5–8% · red 8%+. Click any column to sort.

PMax codes (PX / GX / KX)

Code	City	Type	This week Jul 28–Aug 3 · leads / removed / %	Last week Jul 21–Jul 27 · leads / removed / %	+/- vs last wk percentage points
#CHIKX	Chicago	KX	218 / 110 50.5%	242 / 54 22.3%	+28.1 pts
#FLKX	Florida	KX	263 / 104 39.5%	279 / 57 20.4%	+19.1 pts
#NYKX	New York	KX	345 / 85 24.6%	382 / 87 22.8%	+1.9 pts
#FLPX	Florida	PX	193 / 80 41.5%	381 / 129 33.9%	+7.6 pts
#NYPX	New York	PX	200 / 66 33.0%	342 / 95 27.8%	+5.2 pts
#NASPX	Nashville	PX	158 / 55 34.8%	106 / 34 32.1%	+2.7 pts
#HOUKX	Houston	KX	141 / 52 36.9%	137 / 27 19.7%	+17.2 pts
#DALKX	Dallas	KX	131 / 43 32.8%	119 / 28 23.5%	+9.3 pts
#CHIPX	Chicago	PX	97 / 35 36.1%	125 / 35 28.0%	+8.1 pts
#DALPX	Dallas	PX	116 / 34 29.3%	141 / 36 25.5%	+3.8 pts
#BOSKX	Boston	KX	96 / 34 35.4%	86 / 17 19.8%	+15.6 pts
#BOSPX	Boston	PX	85 / 31 36.5%	119 / 18 15.1%	+21.3 pts
#HOUPX	Houston	PX	88 / 30 34.1%	148 / 38 25.7%	+8.4 pts
#NASKX	Nashville	KX	80 / 24 30.0%	122 / 30 24.6%	+5.4 pts
#FLGX	Florida	GX	102 / 23 22.5%	53 / 7 13.2%	+9.3 pts
#ORLPX	Orlando	PX	59 / 15 25.4%	154 / 35 22.7%	+2.7 pts
#NASGX	Nashville	GX	56 / 14 25.0%	53 / 16 30.2%	−5.2 pts
#ORLGX	Orlando	GX	79 / 13 16.5%	38 / 2 5.3%	+11.2 pts
#CHIGX	Chicago	GX	63 / 10 15.9%	48 / 3 6.3%	+9.6 pts
#DALGX	Dallas	GX	78 / 8 10.3%	51 / 13 25.5%	−15.2 pts
#BOSGX	Boston	GX	41 / 8 19.5%	30 / 4 13.3%	+6.2 pts
#NYGX	New York	GX	65 / 7 10.8%	144 / 12 8.3%	+2.4 pts
#HOUGX	Houston	GX	67 / 7 10.4%	40 / 7 17.5%	−7.1 pts
#ORLKX	Orlando	KX	55 / 6 10.9%	51 / 7 13.7%	−2.8 pts
PMax TOTAL			2,876 / 894 31.1%	3,391 / 791 23.3%	+7.8 pts

Other marketing codes with Inappropriate above 3% (non-PMax, this week, ≥30 leads)

Code	City	Type	This week Jul 28–Aug 3 · leads / removed / %	Last week Jul 21–Jul 27 · leads / removed / %	+/- vs last wk percentage points
#BOIG23F	Boston	—	36 / 3 8.3%	42 / 0 0.0%	+8.3 pts
#NAN1N	Nashville	—	44 / 3 6.8%	55 / 2 3.6%	+3.2 pts
#NAIG21M	Nashville	—	32 / 2 6.3%	13 / 0 0.0%	+6.3 pts
#HOULP2	Houston	—	315 / 19 6.0%	272 / 18 6.6%	−0.6 pts
#FL4IG31M	Florida	—	34 / 2 5.9%	21 / 0 0.0%	+5.9 pts
#ORL6AB	Orlando	—	193 / 11 5.7%	154 / 5 3.2%	+2.5 pts
#DALN1N	Dallas	—	89 / 5 5.6%	84 / 3 3.6%	+2.0 pts
#NAIG22F	Nashville	—	37 / 2 5.4%	31 / 1 3.2%	+2.2 pts
#NALP2	Nashville	—	189 / 10 5.3%	171 / 4 2.3%	+3.0 pts
#DALP2	Dallas	—	190 / 10 5.3%	177 / 10 5.6%	−0.4 pts
#CHIN1N	Chicago	—	101 / 5 5.0%	105 / 1 1.0%	+4.0 pts
#ORLP2	Orlando	—	375 / 17 4.5%	335 / 19 5.7%	−1.1 pts
#NA6AB	Nashville	—	168 / 7 4.2%	187 / 11 5.9%	−1.7 pts
#HOUFB31M	Houston	—	73 / 3 4.1%	93 / 0 0.0%	+4.1 pts
#FLN1N	Florida	—	83 / 3 3.6%	81 / 2 2.5%	+1.1 pts
#BOS6AB	Boston	—	172 / 6 3.5%	156 / 3 1.9%	+1.6 pts
#CHIIG21M	Chicago	—	58 / 2 3.4%	16 / 0 0.0%	+3.4 pts
#NYIG21F	New York	—	31 / 1 3.2%	1 / 0 0.0%	+3.2 pts
#NY6AB	New York	—	254 / 8 3.1%	242 / 6 2.5%	+0.7 pts
#ORLSNAP	Orlando	—	32 / 1 3.1%	69 / 0 0.0%	+3.1 pts

Generated Tue, Aug 4, 6:38 AM CT · cohort by lead-in day · Studio 1 Automation