Austin and San Antonio are already inside the target list. Their ZIP prefixes
(786/787 and 780/781/782) sit on the Houston and Dallas sheets of the supplier
Zip codes TARGET LIST 16.7.2026, so we already buy these leads and already work them —
the customer just has to drive 2h 35m / 2h 52m
to reach a studio. A pop-up would not add volume. It would shorten the drive on volume we
are already paying for. So the number that matters is what already flows, and what it
converts at today — that is the baseline a pop-up has to beat.
Leads in window
1,379
30 complete days · 46/day
Fresh (bought)
842
537 more were recycled
Booked so far
26
3.09% of fresh
Network rate, same window
4.23%
1,458 of 34,461 zipped fresh leads
What this actually says
1,379 leads in 30 days — 46 a day — already come out of these two markets, and they are already ours. Nothing here is incremental demand.
They are handled today at a Austin 2.53% / San Antonio 3.80% booking rate, against a network average of 4.23% over the same window.
The whole case for a pop-up is drive time: Austin is 2h 35m from Houston, San Antonio is 2h 52m from Houston. Whatever share of these people are saying no purely because of that distance is the prize.
These leads are not free to take. They come off Houston and Dallas, who lose 839 leads (8.49% of their flow) — but only 26 bookings (5.95%) and $1,300 of deposits, because it is the weakest tail of both pools. Buying back 616 leads — not 839 — holds them level.
This report cannot tell you that share — a lead that never books leaves no reason behind. To size it properly you need either the no-show / declined-to-book reasons for these ZIPs, or a live test.
27 leads are off their assigned studio's list already and count as OOA breaches today, so they are pure leakage regardless of what you decide.
What it costs Houston and Dallas
A pop-up does not create these leads — it takes them off the studios working them
today. But it takes the worst-converting tail of both pools, so the hole in
bookings is smaller than the hole in leads, and the replacement requirement is smaller again:
to rebuild the lost bookings you only need enough leads at each studio's own kept rate,
not one for one.
Leads handed over
839
8.49% of Houston + Dallas flow · 3 more are stray leakage
Bookings lost
26
only 5.95% of their bookings
Deposits lost
$1,300
over 30 days, across 2 studios
Replacement leads needed
616
to hold bookings flat — not 839
Blended rate after
4.54%
up from 4.42% — weakest tail removed
Studio
Leads today
Handed over
Bookings lost
Deposits lost
Booking rate
Replacements needed
Net lead change
Houston
5,016
68413.64%
2010.26%
$1,000
3.89% → 4.04%
496
-188
Dallas
4,869
1553.18%
62.48%
$300
4.97% → 5.01%
120
-35
Chicagostray leakage — not a donor
4,644
10.02%
00.00%
$0
3.68% → 3.68%
0
-1
New Yorkstray leakage — not a donor
3,983
10.03%
00.00%
$0
4.24% → 4.24%
0
-1
Nashvillestray leakage — not a donor
3,006
10.03%
00.00%
$0
5.39% → 5.39%
0
-1
Read the last two columns together. 839 leads move out, but only
616 need buying back to hold bookings level — a
223-lead saving. Both studios' booking
rates rise, because what they give up converts worse than what they keep.
What the pop-up has to beat
It inherits 842 fresh leads that book at
3.09% today — the rate these same people convert at when the
studio is 2h 35m–2h 52m away. Every
row below is the same 842 leads, converting better.
Scenario
Booking rate
Bookings
vs today
Today — the 2h35–3h59 drive
3.09%
26
0
Merely average for the network
4.23%
36
+10
If proximity lifts it to 6.00%
6.00%
51
+25
If proximity lifts it to 8.00%
8.00%
67
+41
If proximity lifts it to 10.00%
10.00%
84
+58
The break-even is not the pop-up's cost — it is the drive. If proximity moves these leads
to merely the network average, the pop-up books 10
more shoots a month off leads you have already bought, while Houston and Dallas need
616 replacement leads to stay level. Nothing on this page prices the space,
the crew or the travel — and 26 bookings a month at $50
deposits is not what would pay for it. What the shoots convert to in sales is the Square-side
number this report cannot see.
Austin
787 is Austin proper; 786 is the metro ring — Round Rock, Cedar Park, Pflugerville, San Marcos.
Leads
711
24/day · 237 recycled
Fresh leads
474
the ones we paid for
Booked
12
2.53% · -1.70pt vs network
Deposits taken
$600
on those bookings
Nearest studio today
2h 35m
from Houston
Already off-list
4
counted as OOA breaches today
Assigned to today
Studio
Leads
Booked
Houston
33270.04%
72.11%
Dallas
14229.96%
53.52%
By ZIP prefix
Prefix
Leads
Booked
786
27457.81%
82.92%
787
20042.19%
42.00%
Who supplies them
Supplier
Leads
Booked
Alan
18138.19%
84.42%
Lead Pronto
15933.54%
31.89%
Blue Rooms
13428.27%
10.75%
Tightest clusters — top 10 ZIPs
ZIP
Leads
Booked
78660
285.91%
00.00%
78641
234.85%
28.70%
78666
214.43%
14.76%
78745
194.01%
00.00%
78753
173.59%
00.00%
78640
153.16%
00.00%
78741
153.16%
00.00%
78634
142.95%
00.00%
78653
142.95%
00.00%
78665
132.74%
00.00%
Top marketing codes
Code
Leads
Booked
HOUKIDSX
10121.31%
10.99%
DALP2
9419.83%
22.13%
HOULP2
6513.71%
11.54%
HOU3CX1F
418.65%
24.88%
HOUFB31M
316.54%
13.23%
DAL3CX1F
306.33%
13.33%
HOU1FX
183.80%
00.00%
HOUFB32M
153.16%
00.00%
HOU3CX1M
142.95%
00.00%
HOUFB31F
132.74%
00.00%
Who can serve each prefix today
Prefix
On the target list of
786
Houston 2h 40m · Dallas 3h 01m
787
Houston 2h 35m · Dallas 2h 47m
San Antonio
782 is San Antonio proper; 780/781 are the outer metro and are NOT on the Dallas sheet.
Leads
668
22/day · 300 recycled
Fresh leads
368
the ones we paid for
Booked
14
3.80% · -0.43pt vs network
Deposits taken
$700
on those bookings
Nearest studio today
2h 52m
from Houston
Already off-list
23
counted as OOA breaches today
Assigned to today
Studio
Leads
Booked
Houston
35295.65%
133.69%
Dallas
133.53%
17.69%
Chicago
10.27%
00.00%
New York
10.27%
00.00%
Nashville
10.27%
00.00%
By ZIP prefix
Prefix
Leads
Booked
782
24867.39%
72.82%
781
6417.39%
34.69%
780
5615.22%
47.14%
Who supplies them
Supplier
Leads
Booked
Blue Rooms
19151.90%
84.19%
Alan
17547.55%
63.43%
Lead Pronto
20.54%
00.00%
Tightest clusters — top 10 ZIPs
ZIP
Leads
Booked
78253
143.80%
17.14%
78245
133.53%
00.00%
78108
112.99%
00.00%
78249
112.99%
00.00%
78130
112.99%
00.00%
78251
92.45%
00.00%
78238
92.45%
111.11%
78155
92.45%
00.00%
78109
92.45%
222.22%
78223
82.17%
00.00%
Top marketing codes
Code
Leads
Booked
HOUKIDSX
14840.22%
53.38%
HOUFB31M
4111.14%
24.88%
HOU3CX1F
308.15%
13.33%
HOUFB32M
256.79%
00.00%
HOU1FX
225.98%
313.64%
HOU3CX1M
215.71%
29.52%
HOUFB31F
164.35%
00.00%
HOUGX
133.53%
00.00%
HOUFB32F
133.53%
00.00%
DAL3CX1F
102.72%
00.00%
Who can serve each prefix today
Prefix
On the target list of
780
Houston 3h 27m
781
Houston 2h 52m
782
Houston 2h 56m · Dallas 3h 59m
How this is built. Leads are pulled live from the CRM for 2026-08-18 → 2026-09-16
(30 complete days; today is excluded because a part-day drags every rate down).
Bookings are pulled 2026-08-18 → today so a lead that books after the window still counts —
which means a window ending in the last fortnight will keep creeping upward.
The lead → booking join is on name + marketing code, never name + date;
1,808 of 2,150 bookings matched
(84.09%).
Booking rates use fresh, zipped leads only — recycled codes were never bought, so
including them would understate the rate, but they are shown separately because a pop-up would
still have to shoot them. 52,224 lead rows were read in total.
Drive times and list membership come from the supplier
Zip codes TARGET LIST 16.7.2026 (zip_target_prefixes.json), the same source
every OOA report uses. Row-level detail is in the CSV — never on this page.