8 weeks · each booking tied to the week its lead arrived · cohort match 94%
Week (Fri–Thu)
Leads
Bookings
Conv%
Maturity
▸18 Sept–24 Sept
2,802
6
0.2%
in progress
Blue Rooms
1,654
3
0.2%
Lead Pronto
420
—
0.0%
Alan
410
—
0.0%
Neil
305
3
1.0%
Organic
13
—
0.0%
▸11 Sept–17 Sept
9,680
356
3.7%
early · 3d
Blue Rooms
4,883
230
4.7%
Neil
1,829
12
0.7%
Lead Pronto
1,658
59
3.6%
Alan
1,228
52
4.2%
Organic
81
3
3.7%
Other
1
—
0.0%
▸4 Sept–10 Sept
8,153
386
4.7%
maturing · 10d
Blue Rooms
4,366
204
4.7%
Lead Pronto
1,631
85
5.2%
Alan
1,461
71
4.9%
Neil
618
16
2.6%
Organic
76
10
13.2%
Other
1
—
0.0%
▸28 Aug–3 Sept
8,966
392
4.4%
maturing · 17d
Blue Rooms
4,153
202
4.9%
Neil
1,635
58
3.5%
Lead Pronto
1,571
73
4.6%
Alan
1,274
58
4.6%
Other
293
—
0.0%
Organic
40
1
2.5%
▸21 Aug–27 Aug
17,204
652
3.8%
~mature · 24d
Neil
7,787
161
2.1%
Blue Rooms
5,570
299
5.4%
Lead Pronto
1,859
102
5.5%
Alan
1,520
82
5.4%
Other
408
4
1.0%
Organic
60
4
6.7%
▸14 Aug–20 Aug
12,346
601
4.9%
complete · 31d
Blue Rooms
5,391
350
6.5%
Neil
3,038
64
2.1%
Lead Pronto
1,640
103
6.3%
Alan
1,564
77
4.9%
Other
634
5
0.8%
Organic
79
2
2.5%
▸7 Aug–13 Aug
11,451
635
5.5%
complete · 38d
Blue Rooms
5,668
404
7.1%
Neil
2,197
63
2.9%
Lead Pronto
1,645
86
5.2%
Alan
1,619
73
4.5%
Other
226
6
2.7%
Organic
95
3
3.2%
Boost
1
—
0.0%
▸31 Jul–6 Aug
13,894
672
4.8%
complete · 45d
Blue Rooms
7,119
419
5.9%
Neil
2,742
85
3.1%
Alan
2,356
90
3.8%
Lead Pronto
1,510
74
4.9%
Organic
88
4
4.5%
Other
79
—
0.0%
Cohort weeks: a row's Leads are the leads that arrived that Fri–Thu week; its Bookings are those same leads' own bookings whenever they happened — so Conv% can't exceed 100%. Click a week to split it by supplier. A week is ~final at 30 days (Maturity); recent weeks are still maturing. Conv% counts all suppliers. Cost-per-booking & net ROI are built and will switch on once the cost data is complete — not shown yet.