Share:

Ad Spend vs Income

Three groups — Kids, Recycled, Everything else · March 2026 – June 2026 · generated 6 Jul 2026, 16:29
Ad spend
$2,372,925
4 months · Mar–Jun
Income (sale value)
$13,689,859
booked package $
Ad spend as % of income
17.3%
ad cost ÷ revenue · lower is better
Profit after ad spend
$11,316,933
income − ad spend

Each month, split into the three groups

March 2026

Spend $676,639Income $3,565,022Ad cost 19.0%
GroupAd spendIncomeSpend%Income vs spend
Kids *
KIDS · KIDSX · KX · SNAP
 $9,910 $183,075 5.4%
Recycled
R-suffix + 5AB/6AB/CMN/NIN/N1N
 $0 $684,231 0.0%
Everything else
Alan · Boost · Lead Pronto · Blue Rooms adult · Organic
 $666,729 $2,697,716 24.7%
Total — all groups$676,639$3,565,02219.0%

April 2026

Spend $684,980Income $3,016,276Ad cost 22.7%
GroupAd spendIncomeSpend%Income vs spend
Kids
KIDS · KIDSX · KX · SNAP
 $36,328 $277,310 13.1%
Recycled
R-suffix + 5AB/6AB/CMN/NIN/N1N
 $0 $468,759 0.0%
Everything else
Alan · Boost · Lead Pronto · Blue Rooms adult · Organic
 $648,652 $2,270,207 28.6%
Total — all groups$684,980$3,016,27622.7%

May 2026

Spend $525,081Income $3,637,688Ad cost 14.4%
GroupAd spendIncomeSpend%Income vs spend
Kids
KIDS · KIDSX · KX · SNAP
 $115,509 $1,162,868 9.9%
Recycled
R-suffix + 5AB/6AB/CMN/NIN/N1N
 $0 $530,579 0.0%
Everything else
Alan · Boost · Lead Pronto · Blue Rooms adult · Organic
 $409,572 $1,944,241 21.1%
Total — all groups$525,081$3,637,68814.4%

June 2026

Spend $486,225Income $3,470,874Ad cost 14.0%
GroupAd spendIncomeSpend%Income vs spend
Kids
KIDS · KIDSX · KX · SNAP
 $186,658 $1,504,319 12.4%
Recycled
R-suffix + 5AB/6AB/CMN/NIN/N1N
 $0 $390,605 0.0%
Everything else
Alan · Boost · Lead Pronto · Blue Rooms adult · Organic
 $299,567 $1,575,950 19.0%
Total — all groups$486,225$3,470,87414.0%
Income = booked sale value (Package Price) Ad spend Spend% = ad spend ÷ income · lower is better · $0 spend = 0%

By city, per month — where the ad spend pays back

CityMarchAprilMayJuneMar–Jun total
SpendIncomeSpend%SpendIncomeSpend%SpendIncomeSpend%SpendIncomeSpend%SpendIncomeSpend%
New York$92.8k$523k17.7%$72.0k$432k16.7%$42.8k$447k9.6%$34.6k$431k8.0%$242k$1833k13.2%
Florida$162k$840k19.3%$177k$644k27.5%$123k$1038k11.9%$124k$1043k11.9%$587k$3565k16.5%
Houston$89.0k$560k15.9%$92.4k$401k23.1%$80.7k$540k14.9%$70.8k$469k15.1%$333k$1971k16.9%
Dallas$94.9k$535k17.7%$100k$436k23.0%$82.3k$464k17.7%$50.9k$470k10.8%$329k$1905k17.2%
Nashville$60.6k$327k18.5%$63.5k$283k22.5%$57.7k$363k15.9%$63.5k$350k18.1%$245k$1323k18.5%
Chicago$101k$499k20.3%$104k$511k20.3%$79.0k$455k17.4%$73.1k$378k19.3%$357k$1842k19.4%
Boston$65.9k$278k23.7%$75.4k$310k24.4%$59.3k$328k18.1%$69.0k$330k20.9%$270k$1245k21.6%
Unknown$0$3.0k0.0%$0$10.0%$0$2.5k0.0%$0$0—$0$5.5k0.0%
All cities$667k$3565k18.7%$685k$3016k22.7%$525k$3638k14.4%$486k$3471k14.0%$2363k$13690k17.3%
All groups combined · spend / income / ad-cost % per city per month · attributed by the marketing code's city · best (lowest %) on top
How the numbers are built (nothing hand-waved):
• Income = booked sale value from CRM daily sales (Package Price), grouped by each sale's Marketing Reason Code. Real, every month.
• Ad spend is real supplier cost, not the CRM ROI feed (that feed's spend column is empty for every code): Alan actual $/city/month, Boost actual $/code (Five Chickens Supabase), Blue Rooms actual $/campaign (KIDS→Kids, adult→Everything else), Lead Pronto at its real blended $12.88/lead × every LP lead (its weekly file is too sparse to sum directly). Recycled and the free 6AB/N1N/5AB/CMN and organic codes = $0 (not bought).
• Groups: Kids = KIDS / KIDSX / KX / SNAP; Recycled = …R codes + 5AB/6AB/CMN/NIN/N1N; Everything else = all other fresh codes.
• *The one estimate: Blue Rooms only began reporting spend in April, so March Kids spend = their blended Apr–May KIDS cost of $7.74/lead × March kids leads. Every other cell is actual invoiced spend.
• Spend% = ad spend ÷ income (what share of revenue goes on ads — lower is better). Recycled shows 0% (no ad spend). Blended figures weight all groups together.