Ten #AT* campaigns (CRM ids 1090–1099, the highest numbers in the 815-campaign list) took their first lead on 2026-09-11. There were zero #AT leads in the whole of 2025 and in 2026 up to that date. They have taken 358 leads since, all on #AT1FX and #ATKIDSX — both Blue Rooms families.
That is what moved the Atlanta-metro numbers: 402 leads from Atlanta-metro ZIPs in the window against 86 in the prior window (0.29% → 2.07% of all leads), the highest share of the year.
| ZIP3 | State | Example town | Leads, window | Prior window | Change | On Nashville target list |
|---|---|---|---|---|---|---|
| 300 ATL metro | GA | Lawrenceville | 198 49.3% | 37 | +435% 37 → 198 | on list |
| 301 ATL metro | GA | Douglasville | 73 18.2% | 16 | +356% 16 → 73 | on list |
| 303 ATL metro | GA | Atlanta | 63 15.7% | 16 | +294% 16 → 63 | on list |
| 302 ATL metro | GA | Mcdonough | 45 11.2% | 11 | +309% 11 → 45 | OFF list |
| 305 ATL metro | GA | Buford | 22 5.5% | 5 | +340% 5 → 22 | OFF list |
| 311 ATL metro | GA | 1 0.2% | 1 | 0% 1 → 1 | on list | |
| TOTAL | 402 | 86 | +367% 86 → 402 |
| Assigned studio | Leads, window | Share | Prior window | Prior share | Change |
|---|---|---|---|---|---|
| Atlanta | 199 | 49.5% | 0 | 0.0% | NEW +199 |
| Nashville | 189 | 47.0% | 62 | 72.1% | +205% 62 → 189 |
| New York | 9 | 2.2% | 11 | 12.8% | -18% 11 → 9 |
| Florida | 3 | 0.7% | 3 | 3.5% | 0% 3 → 3 |
| Houston | 1 | 0.2% | 2 | 2.3% | -50% 2 → 1 |
| Boston | 1 | 0.2% | 5 | 5.8% | -80% 5 → 1 |
| Dallas | 0 | 0.0% | 2 | 2.3% | -100% 2 → 0 |
| Orlando | 0 | 0.0% | 1 | 1.2% | -100% 1 → 0 |
| TOTAL | 402 | 86 | +367% 86 → 402 |
| Supplier | Leads, window | Share | Prior window | Prior share | Change |
|---|---|---|---|---|---|
| Blue Rooms | 378 | 94.0% | 19 | 22.1% | +1889% 19 → 378 |
| Neil | 21 | 5.2% | 61 | 70.9% | -66% 61 → 21 |
| Alan | 3 | 0.7% | 6 | 7.0% | -50% 6 → 3 |
| TOTAL | 402 | 86 | +367% 86 → 402 |
Georgia is 11.5% of the Nashville book in the window (207 leads), against 3.7% (97) in the prior window. Nashville and the new Atlanta market are being fed the same ZIPs.
| State | Leads, window | Share | Prior window | Prior share | Change |
|---|---|---|---|---|---|
| TN | 1,074 | 59.8% | 1,773 | 67.4% | -39% 1,773 → 1,074 |
| KY | 215 | 12.0% | 338 | 12.8% | -36% 338 → 215 |
| GA | 207 | 11.5% | 97 | 3.7% | +113% 97 → 207 |
| AL | 164 | 9.1% | 206 | 7.8% | -20% 206 → 164 |
| IN | 49 | 2.7% | 34 | 1.3% | +44% 34 → 49 |
| MS | 34 | 1.9% | 45 | 1.7% | -24% 45 → 34 |
| MO | 15 | 0.8% | 12 | 0.5% | +25% 12 → 15 |
| IL | 14 | 0.8% | 15 | 0.6% | -7% 15 → 14 |
| NC | 7 | 0.4% | 31 | 1.2% | -77% 31 → 7 |
| AR | 5 | 0.3% | 6 | 0.2% | -17% 6 → 5 |
| FL | 2 | 0.1% | 9 | 0.3% | -78% 9 → 2 |
| OH | 2 | 0.1% | 12 | 0.5% | -83% 12 → 2 |
| NE | 1 | 0.1% | 1 | 0.0% | 0% 1 → 1 |
| MI | 1 | 0.1% | 7 | 0.3% | -86% 7 → 1 |
| OK | 1 | 0.1% | 0 | 0.0% | NEW +1 |
| IA | 1 | 0.1% | 0 | 0.0% | NEW +1 |
| VA | 1 | 0.1% | 7 | 0.3% | -86% 7 → 1 |
| CA | 1 | 0.1% | 5 | 0.2% | -80% 5 → 1 |
| NV | 1 | 0.1% | 1 | 0.0% | 0% 1 → 1 |
| (unallocated) | 1 | 0.1% | 0 | 0.0% | NEW +1 |
| WV | 0 | 0.0% | 1 | 0.0% | -100% 1 → 0 |
| AZ | 0 | 0.0% | 2 | 0.1% | -100% 2 → 0 |
| MD | 0 | 0.0% | 1 | 0.0% | -100% 1 → 0 |
| NY | 0 | 0.0% | 4 | 0.2% | -100% 4 → 0 |
| LA | 0 | 0.0% | 5 | 0.2% | -100% 5 → 0 |
| WA | 0 | 0.0% | 1 | 0.0% | -100% 1 → 0 |
| SC | 0 | 0.0% | 8 | 0.3% | -100% 8 → 0 |
| TX | 0 | 0.0% | 6 | 0.2% | -100% 6 → 0 |
| OR | 0 | 0.0% | 1 | 0.0% | -100% 1 → 0 |
| MN | 0 | 0.0% | 2 | 0.1% | -100% 2 → 0 |
| WI | 0 | 0.0% | 1 | 0.0% | -100% 1 → 0 |
| TOTAL | 1,796 | 2,631 | -32% 2,631 → 1,796 |
| ZIP3 | State | Example town | Leads, window | Prior window | Change | On Nashville target list |
|---|---|---|---|---|---|---|
| 300 ATL metro | GA | Lawrenceville | 198 49.3% | 37 | +435% 37 → 198 | on list |
| 301 ATL metro | GA | Douglasville | 73 18.2% | 16 | +356% 16 → 73 | on list |
| 303 ATL metro | GA | Atlanta | 63 15.7% | 16 | +294% 16 → 63 | on list |
| 302 ATL metro | GA | Mcdonough | 45 11.2% | 11 | +309% 11 → 45 | OFF list |
| 305 ATL metro | GA | Buford | 22 5.5% | 5 | +340% 5 → 22 | OFF list |
| 311 ATL metro | GA | 1 0.2% | 1 | 0% 1 → 1 | on list | |
| TOTAL | 402 | 86 | +367% 86 → 402 |
302 and 305 are Atlanta metro but are NOT on the Nashville target list. 67 leads in the window sit on those two prefixes. A Nashville-coded lead from either is a breach under the OOA rule; an #AT-coded one cannot be scored at all.
| ZIP | Town | State | Assigned studio(s) | Leads, window | Prior window | Change | Target status |
|---|---|---|---|---|---|---|---|
| 30096 | Duluth | GA | Atlanta 9, Nashville 5 | 14 3.5% | 0 | NEW +14 | no target list |
| 30028 | Cumming | GA | Nashville 8, Atlanta 3 | 11 2.7% | 0 | NEW +11 | no target list |
| 30331 | GA | Atlanta 6, Nashville 5 | 11 2.7% | 1 | +1000% 1 → 11 | no target list | |
| 30040 | Cumming | GA | Nashville 6, Atlanta 3 | 9 2.2% | 0 | NEW +9 | no target list |
| 30052 | Loganville | GA | Atlanta 5, Nashville 4 | 9 2.2% | 0 | NEW +9 | no target list |
| 30041 | Cumming | GA | Nashville 7, Atlanta 1 | 8 2.0% | 0 | NEW +8 | no target list |
| 30044 | Lawrenceville | GA | Nashville 7, Atlanta 1 | 8 2.0% | 3 | +167% 3 → 8 | no target list |
| 30083 | Stone Mountain | GA | Atlanta 5, Nashville 3 | 8 2.0% | 2 | +300% 2 → 8 | no target list |
| 30349 | GA | New York 3, Atlanta 3, Nashville 1 | 7 1.7% | 0 | NEW +7 | 3 off-list | |
| 30004 | Alpharetta | GA | Nashville 4, Atlanta 2 | 6 1.5% | 1 | +500% 1 → 6 | no target list |
| 30005 | Alpharetta | GA | Nashville 3, Atlanta 3 | 6 1.5% | 0 | NEW +6 | no target list |
| 30519 | Buford | GA | Atlanta 6 | 6 1.5% | 0 | NEW +6 | no target list |
| 30011 | Auburn | GA | Atlanta 4, Nashville 1 | 5 1.2% | 0 | NEW +5 | no target list |
| 30017 | Grayson | GA | Nashville 3, Atlanta 2 | 5 1.2% | 0 | NEW +5 | no target list |
| 30046 | Lawrenceville | GA | Nashville 3, Atlanta 2 | 5 1.2% | 1 | +400% 1 → 5 | no target list |
| 30047 | Lilburn | GA | Nashville 4, Atlanta 1 | 5 1.2% | 0 | NEW +5 | no target list |
| 30084 | Tucker | GA | Nashville 4, Atlanta 1 | 5 1.2% | 2 | +150% 2 → 5 | no target list |
| 30087 | Stone Mountain | GA | Nashville 4, Atlanta 1 | 5 1.2% | 0 | NEW +5 | no target list |
| 30102 | GA | Nashville 4, Atlanta 1 | 5 1.2% | 1 | +400% 1 → 5 | no target list | |
| 30318 | GA | Nashville 3, Atlanta 2 | 5 1.2% | 2 | +150% 2 → 5 | no target list | |
| 30518 | GA | Atlanta 5 | 5 1.2% | 1 | +400% 1 → 5 | no target list | |
| 30022 | Alpharetta | GA | Nashville 2, Atlanta 2 | 4 1.0% | 1 | +300% 1 → 4 | no target list |
| 30034 | Decatur | GA | Nashville 2, Atlanta 2 | 4 1.0% | 1 | +300% 1 → 4 | no target list |
| 30038 | Lithonia | GA | Nashville 3, Atlanta 1 | 4 1.0% | 0 | NEW +4 | no target list |
| 30039 | Snellville | GA | Nashville 2, Atlanta 2 | 4 1.0% | 0 | NEW +4 | no target list |
| 30043 | Lawrenceville | GA | Nashville 2, Atlanta 2 | 4 1.0% | 1 | +300% 1 → 4 | no target list |
| 30067 | Marietta | GA | Nashville 4 | 4 1.0% | 3 | +33% 3 → 4 | on list |
| 30071 | Norcross | GA | Atlanta 3, Nashville 1 | 4 1.0% | 1 | +300% 1 → 4 | no target list |
| 30088 | Stone Mountain | GA | Nashville 3, Atlanta 1 | 4 1.0% | 1 | +300% 1 → 4 | no target list |
| 30093 | Norcross | GA | Nashville 2, New York 1, Atlanta 1 | 4 1.0% | 1 | +300% 1 → 4 | 1 off-list |
| 30101 | Acworth | GA | Atlanta 4 | 4 1.0% | 1 | +300% 1 → 4 | no target list |
| 30132 | GA | Nashville 2, Florida 1, Atlanta 1 | 4 1.0% | 1 | +300% 1 → 4 | 1 off-list | |
| 30135 | Douglasville | GA | Nashville 2, Atlanta 2 | 4 1.0% | 1 | +300% 1 → 4 | no target list |
| 30188 | GA | Nashville 3, Atlanta 1 | 4 1.0% | 1 | +300% 1 → 4 | no target list | |
| 30253 | Mcdonough | GA | Atlanta 4 | 4 1.0% | 2 | +100% 2 → 4 | no target list |
| 30281 | GA | Atlanta 4 | 4 1.0% | 0 | NEW +4 | no target list | |
| 30312 | GA | Nashville 2, Atlanta 2 | 4 1.0% | 0 | NEW +4 | no target list | |
| 30328 | GA | Nashville 2, Atlanta 2 | 4 1.0% | 0 | NEW +4 | no target list | |
| 30009 | Alpharetta | GA | Nashville 2, Atlanta 1 | 3 0.7% | 0 | NEW +3 | no target list |
| 30013 | Conyers | GA | Nashville 2, Atlanta 1 | 3 0.7% | 1 | +200% 1 → 3 | no target list |
| 30024 | Suwanee | GA | Atlanta 2, Nashville 1 | 3 0.7% | 1 | +200% 1 → 3 | no target list |
| 30058 | Lithonia | GA | Atlanta 2, Nashville 1 | 3 0.7% | 2 | +50% 2 → 3 | no target list |
| 30062 | Marietta | GA | Nashville 2, Atlanta 1 | 3 0.7% | 0 | NEW +3 | no target list |
| 30066 | Marietta | GA | Atlanta 2, Nashville 1 | 3 0.7% | 1 | +200% 1 → 3 | no target list |
| 30076 | Roswell | GA | Atlanta 3 | 3 0.7% | 1 | +200% 1 → 3 | no target list |
| 30078 | Snellville | GA | Nashville 2, Atlanta 1 | 3 0.7% | 0 | NEW +3 | no target list |
| 30097 | Duluth | GA | Nashville 2, Atlanta 1 | 3 0.7% | 0 | NEW +3 | no target list |
| 30114 | Canton | GA | Atlanta 2, Nashville 1 | 3 0.7% | 0 | NEW +3 | no target list |
| 30117 | Carrollton | GA | Nashville 2, Atlanta 1 | 3 0.7% | 1 | +200% 1 → 3 | no target list |
| 30120 | GA | Nashville 2, Atlanta 1 | 3 0.7% | 0 | NEW +3 | no target list | |
| 30127 | Powder Springs | GA | Nashville 2, Atlanta 1 | 3 0.7% | 2 | +50% 2 → 3 | no target list |
| 30144 | Kennesaw | GA | Atlanta 2, Nashville 1 | 3 0.7% | 1 | +200% 1 → 3 | no target list |
| 30152 | Kennesaw | GA | Nashville 2, Atlanta 1 | 3 0.7% | 0 | NEW +3 | no target list |
| 30161 | Rome | GA | Nashville 3 | 3 0.7% | 0 | NEW +3 | on list |
| 30180 | GA | New York 1, Nashville 1, Atlanta 1 | 3 0.7% | 0 | NEW +3 | 1 off-list | |
| 30214 | GA | Atlanta 2, Nashville 1 | 3 0.7% | 0 | NEW +3 | 1 off-list | |
| 30215 | GA | Atlanta 2, Nashville 1 | 3 0.7% | 0 | NEW +3 | 1 off-list | |
| 30228 | GA | Atlanta 2, Boston 1 | 3 0.7% | 0 | NEW +3 | 1 off-list | |
| 30241 | GA | Atlanta 3 | 3 0.7% | 1 | +200% 1 → 3 | no target list | |
| 30303 | Atlanta | GA | Atlanta 3 | 3 0.7% | 1 | +200% 1 → 3 | no target list |
| Supplier | Leads, window | Share | Prior window | Prior share | Change |
|---|---|---|---|---|---|
| Blue Rooms | 378 | 94.0% | 19 | 22.1% | +1889% 19 → 378 |
| Neil | 21 | 5.2% | 61 | 70.9% | -66% 61 → 21 |
| Alan | 3 | 0.7% | 6 | 7.0% | -50% 6 → 3 |
| TOTAL | 402 | 86 | +367% 86 → 402 |
| Lead type | Leads, window | Share | Prior window | Prior share | Change |
|---|---|---|---|---|---|
| Fresh | 376 | 93.5% | 21 | 24.4% | +1690% 21 → 376 |
| Recycled | 26 | 6.5% | 65 | 75.6% | -60% 65 → 26 |
| TOTAL | 402 | 86 | +367% 86 → 402 |
Off target list: 75 (4.2%), against 248 (9.4%) in the prior window. The agreed baseline is zero — the suppliers hold this list and say their form blocks anyone off it.
| Target status | Leads, window | Share | Prior window | Prior share | Change |
|---|---|---|---|---|---|
| On target list | 1,721 | 95.8% | 2,383 | 90.6% | -28% 2,383 → 1,721 |
| OFF target list | 75 | 4.2% | 248 | 9.4% | -70% 248 → 75 |
| TOTAL | 1,796 | 2,631 | -32% 2,631 → 1,796 |
| State | Leads, window | Share | Prior window | Prior share | Change |
|---|---|---|---|---|---|
| TN | 1,074 | 59.8% | 1,773 | 67.4% | -39% 1,773 → 1,074 |
| KY | 215 | 12.0% | 338 | 12.8% | -36% 338 → 215 |
| GA | 207 | 11.5% | 97 | 3.7% | +113% 97 → 207 |
| AL | 164 | 9.1% | 206 | 7.8% | -20% 206 → 164 |
| IN | 49 | 2.7% | 34 | 1.3% | +44% 34 → 49 |
| MS | 34 | 1.9% | 45 | 1.7% | -24% 45 → 34 |
| MO | 15 | 0.8% | 12 | 0.5% | +25% 12 → 15 |
| IL | 14 | 0.8% | 15 | 0.6% | -7% 15 → 14 |
| NC | 7 | 0.4% | 31 | 1.2% | -77% 31 → 7 |
| AR | 5 | 0.3% | 6 | 0.2% | -17% 6 → 5 |
| FL | 2 | 0.1% | 9 | 0.3% | -78% 9 → 2 |
| OH | 2 | 0.1% | 12 | 0.5% | -83% 12 → 2 |
| NE | 1 | 0.1% | 1 | 0.0% | 0% 1 → 1 |
| MI | 1 | 0.1% | 7 | 0.3% | -86% 7 → 1 |
| OK | 1 | 0.1% | 0 | 0.0% | NEW +1 |
| IA | 1 | 0.1% | 0 | 0.0% | NEW +1 |
| VA | 1 | 0.1% | 7 | 0.3% | -86% 7 → 1 |
| CA | 1 | 0.1% | 5 | 0.2% | -80% 5 → 1 |
| NV | 1 | 0.1% | 1 | 0.0% | 0% 1 → 1 |
| (unallocated) | 1 | 0.1% | 0 | 0.0% | NEW +1 |
| WV | 0 | 0.0% | 1 | 0.0% | -100% 1 → 0 |
| AZ | 0 | 0.0% | 2 | 0.1% | -100% 2 → 0 |
| MD | 0 | 0.0% | 1 | 0.0% | -100% 1 → 0 |
| NY | 0 | 0.0% | 4 | 0.2% | -100% 4 → 0 |
| LA | 0 | 0.0% | 5 | 0.2% | -100% 5 → 0 |
| WA | 0 | 0.0% | 1 | 0.0% | -100% 1 → 0 |
| SC | 0 | 0.0% | 8 | 0.3% | -100% 8 → 0 |
| TX | 0 | 0.0% | 6 | 0.2% | -100% 6 → 0 |
| OR | 0 | 0.0% | 1 | 0.0% | -100% 1 → 0 |
| MN | 0 | 0.0% | 2 | 0.1% | -100% 2 → 0 |
| WI | 0 | 0.0% | 1 | 0.0% | -100% 1 → 0 |
| TOTAL | 1,796 | 2,631 | -32% 2,631 → 1,796 |
| ZIP3 | State | Example town | Leads, window | Prior window | Change | On Nashville target list |
|---|---|---|---|---|---|---|
| 370 | TN | Cumberland Furnace | 307 17.1% | 449 | -32% 449 → 307 | on list |
| 372 | TN | Nashville | 220 12.2% | 295 | -25% 295 → 220 | on list |
| 371 | TN | Westmoreland | 205 11.4% | 307 | -33% 307 → 205 | on list |
| 300 ATL metro | GA | Lawrenceville | 115 6.4% | 29 | +297% 29 → 115 | on list |
| 402 | KY | Louisville | 51 2.8% | 43 | +19% 43 → 51 | on list |
| 381 | TN | Memphis | 45 2.5% | 101 | -55% 101 → 45 | on list |
| 421 | KY | Smiths Grove | 45 2.5% | 85 | -47% 85 → 45 | on list |
| 384 | TN | Waynesboro | 43 2.4% | 55 | -22% 55 → 43 | on list |
| 373 | TN | Dunlap | 42 2.3% | 110 | -62% 110 → 42 | on list |
| 301 ATL metro | GA | Douglasville | 40 2.2% | 16 | +150% 16 → 40 | on list |
| 383 | TN | Jackson | 35 1.9% | 47 | -26% 47 → 35 | on list |
| 379 | TN | Knoxville | 31 1.7% | 51 | -39% 51 → 31 | on list |
| 358 | AL | Huntsville | 30 1.7% | 39 | -23% 39 → 30 | on list |
| 303 ATL metro | GA | Atlanta | 29 1.6% | 10 | +190% 10 → 29 | on list |
| 385 | TN | Gainesboro | 29 1.6% | 74 | -61% 74 → 29 | on list |
| 377 | TN | Caryville | 27 1.5% | 44 | -39% 44 → 27 | on list |
| 356 | AL | Sheffield | 26 1.4% | 25 | +4% 25 → 26 | on list |
| 380 | TN | Brighton | 26 1.4% | 49 | -47% 49 → 26 | on list |
| 352 | AL | Birmingham | 23 1.3% | 25 | -8% 25 → 23 | on list |
| 357 | AL | Madison | 21 1.2% | 37 | -43% 37 → 21 | on list |
| 376 | TN | Johnson City | 20 1.1% | 43 | -53% 43 → 20 | OFF list |
| 378 | TN | Oak Ridge | 20 1.1% | 83 | -76% 83 → 20 | on list |
| 405 | KY | Lexington | 20 1.1% | 22 | -9% 22 → 20 | on list |
| 403 | KY | Georgetown | 18 1.0% | 9 | +100% 9 → 18 | on list |
| 388 | MS | Pontotoc | 17 0.9% | 9 | +89% 9 → 17 | on list |
| 307 | GA | Trenton | 15 0.8% | 20 | -25% 20 → 15 | on list |
| 351 | AL | Pelham | 15 0.8% | 10 | +50% 10 → 15 | on list |
| 472 | IN | Greensburg | 15 0.8% | 3 | +400% 3 → 15 | on list |
| 386 | MS | Ripley | 14 0.8% | 26 | -46% 26 → 14 | on list |
| 422 | KY | Adairville | 14 0.8% | 62 | -77% 62 → 14 | on list |
| 423 | KY | Whitesville | 14 0.8% | 45 | -69% 45 → 14 | on list |
| 477 | IN | Evansville | 14 0.8% | 10 | +40% 10 → 14 | on list |
| 374 | TN | Chattanooga | 13 0.7% | 44 | -70% 44 → 13 | on list |
| 350 | AL | Cullman | 12 0.7% | 16 | -25% 16 → 12 | on list |
| 382 | TN | Dresden | 11 0.6% | 19 | -42% 19 → 11 | on list |
| 355 | AL | Fayette | 9 0.5% | 7 | +29% 7 → 9 | on list |
| 400 | KY | Smithfield | 9 0.5% | 3 | +200% 3 → 9 | on list |
| 404 | KY | Richmond | 9 0.5% | 9 | 0% 9 → 9 | on list |
| 471 | IN | Jeffersonville | 9 0.5% | 4 | +125% 4 → 9 | on list |
| 401 | KY | Radcliff | 8 0.4% | 6 | +33% 6 → 8 | on list |
| 637 | MO | Marble Hill | 8 0.4% | 2 | +300% 2 → 8 | on list |
| 354 | AL | Eutaw | 7 0.4% | 8 | -13% 8 → 7 | on list |
| 363 | AL | Ozark | 7 0.4% | 7 | 0% 7 → 7 | OFF list |
| 628 | IL | Flora | 7 0.4% | 9 | -22% 9 → 7 | on list |
| 407 | KY | Williamsburg | 6 0.3% | 7 | -14% 7 → 6 | on list |
| 638 | MO | Portageville | 5 0.3% | 3 | +67% 3 → 5 | on list |
| 723 | AR | Osceola | 5 0.3% | 1 | +400% 1 → 5 | on list |
| 359 | AL | Valley Head | 4 0.2% | 13 | -69% 13 → 4 | on list |
| 425 | KY | Somerset | 4 0.2% | 4 | 0% 4 → 4 | on list |
| 475 | IN | Monroe City | 4 0.2% | 2 | +100% 2 → 4 | on list |
| 476 | IN | Grandview | 4 0.2% | 1 | +300% 1 → 4 | on list |
| 289 | NC | Hayesville | 3 0.2% | 3 | 0% 3 → 3 | on list |
| 302 ATL metro | GA | Newnan | 3 0.2% | 5 | -40% 5 → 3 | OFF list |
| 362 | AL | Anniston | 3 0.2% | 4 | -25% 4 → 3 | on list |
| 364 | AL | Brewton | 3 0.2% | 3 | 0% 3 → 3 | OFF list |
| 406 | KY | Frankfort | 3 0.2% | 5 | -40% 5 → 3 | on list |
| 409 | KY | Middlesboro | 3 0.2% | 3 | 0% 3 → 3 | on list |
| 281 | NC | Mooresville | 2 0.1% | 1 | +100% 1 → 2 | OFF list |
| 286 | NC | 2 0.1% | 3 | -33% 3 → 2 | OFF list | |
| 306 | GA | Athens | 2 0.1% | 2 | 0% 2 → 2 | OFF list |
| 367 | AL | Selma | 2 0.1% | 2 | 0% 2 → 2 | OFF list |
| 412 | KY | Louisa | 2 0.1% | 1 | +100% 1 → 2 | OFF list |
| 426 | KY | Stearns | 2 0.1% | 7 | -71% 7 → 2 | on list |
| 427 | KY | Elizabethtown | 2 0.1% | 7 | -71% 7 → 2 | OFF list |
| 474 | IN | Bloomington | 2 0.1% | 5 | -60% 5 → 2 | on list |
| 620 | IL | 2 0.1% | 0 | NEW +2 | OFF list | |
| 629 | IL | Harrisburg | 2 0.1% | 4 | -50% 4 → 2 | on list |
| 654 | MO | Eminence | 2 0.1% | 0 | NEW +2 | OFF list |
| 242 | VA | Weber City | 1 0.1% | 4 | -75% 4 → 1 | OFF list |
| 305 ATL metro | GA | 1 0.1% | 1 | 0% 1 → 1 | OFF list | |
| 310 | GA | Warner Robins | 1 0.1% | 0 | NEW +1 | OFF list |
| 311 ATL metro | GA | 1 0.1% | 1 | 0% 1 → 1 | on list | |
| 323 | FL | Tallahassee | 1 0.1% | 0 | NEW +1 | OFF list |
| 331 | FL | 1 0.1% | 0 | NEW +1 | OFF list | |
| 353 | — | 1 0.1% | 0 | NEW +1 | on list | |
| 361 | AL | 1 0.1% | 3 | -67% 3 → 1 | OFF list | |
| 368 | AL | 1 0.1% | 1 | 0% 1 → 1 | OFF list | |
| 391 | MS | 1 0.1% | 0 | NEW +1 | OFF list | |
| 392 | MS | 1 0.1% | 1 | 0% 1 → 1 | OFF list | |
| 395 | MS | 1 0.1% | 1 | 0% 1 → 1 | OFF list | |
| 408 | KY | 1 0.1% | 2 | -50% 2 → 1 | OFF list | |
| 410 | KY | Maysville | 1 0.1% | 5 | -80% 5 → 1 | OFF list |
| 417 | KY | 1 0.1% | 1 | 0% 1 → 1 | on list | |
| 418 | KY | 1 0.1% | 0 | NEW +1 | OFF list | |
| 420 | KY | 1 0.1% | 7 | -86% 7 → 1 | OFF list | |
| 452 | OH | Cincinnati | 1 0.1% | 9 | -89% 9 → 1 | OFF list |
| 453 | OH | 1 0.1% | 0 | NEW +1 | OFF list | |
| 460 | IN | 1 0.1% | 0 | NEW +1 | OFF list | |
| 482 | MI | 1 0.1% | 0 | NEW +1 | OFF list | |
| 500 | IA | Chariton | 1 0.1% | 0 | NEW +1 | OFF list |
| 604 | IL | 1 0.1% | 0 | NEW +1 | OFF list | |
| 610 | IL | Dixon | 1 0.1% | 0 | NEW +1 | OFF list |
| 622 | IL | 1 0.1% | 0 | NEW +1 | OFF list | |
| 685 | NE | 1 0.1% | 0 | NEW +1 | OFF list | |
| 735 | OK | 1 0.1% | 0 | NEW +1 | OFF list | |
| 894 | NV | Sparks | 1 0.1% | 0 | NEW +1 | OFF list |
| 930 | CA | Oxnard | 1 0.1% | 0 | NEW +1 | OFF list |
| 100 | NY | 0 0.0% | 1 | -100% 1 → 0 | OFF list | |
| 104 | NY | 0 0.0% | 1 | -100% 1 → 0 | OFF list | |
| 112 | NY | 0 0.0% | 1 | -100% 1 → 0 | OFF list | |
| 137 | NY | 0 0.0% | 1 | -100% 1 → 0 | OFF list | |
| 212 | MD | Baltimore | 0 0.0% | 1 | -100% 1 → 0 | OFF list |
| 232 | VA | Richmond | 0 0.0% | 1 | -100% 1 → 0 | OFF list |
| 237 | VA | 0 0.0% | 1 | -100% 1 → 0 | OFF list | |
| 243 | VA | 0 0.0% | 1 | -100% 1 → 0 | OFF list | |
| 256 | WV | 0 0.0% | 1 | -100% 1 → 0 | OFF list | |
| 270 | NC | 0 0.0% | 1 | -100% 1 → 0 | OFF list | |
| 272 | NC | 0 0.0% | 1 | -100% 1 → 0 | OFF list | |
| 274 | NC | 0 0.0% | 1 | -100% 1 → 0 | OFF list | |
| 275 | NC | 0 0.0% | 2 | -100% 2 → 0 | OFF list | |
| 276 | NC | 0 0.0% | 1 | -100% 1 → 0 | OFF list | |
| 280 | NC | 0 0.0% | 1 | -100% 1 → 0 | OFF list | |
| 282 | NC | Charlotte | 0 0.0% | 1 | -100% 1 → 0 | OFF list |
| 283 | NC | 0 0.0% | 1 | -100% 1 → 0 | OFF list | |
| 284 | NC | 0 0.0% | 1 | -100% 1 → 0 | OFF list | |
| 287 | NC | Franklin | 0 0.0% | 11 | -100% 11 → 0 | OFF list |
| 288 | NC | 0 0.0% | 3 | -100% 3 → 0 | OFF list | |
| 291 | SC | 0 0.0% | 1 | -100% 1 → 0 | OFF list | |
| 295 | SC | 0 0.0% | 2 | -100% 2 → 0 | OFF list | |
| 296 | SC | 0 0.0% | 5 | -100% 5 → 0 | OFF list | |
| 304 | GA | 0 0.0% | 2 | -100% 2 → 0 | OFF list | |
| 308 | GA | 0 0.0% | 2 | -100% 2 → 0 | OFF list | |
| 309 | GA | Augusta | 0 0.0% | 1 | -100% 1 → 0 | OFF list |
| 314 | GA | Savannah | 0 0.0% | 1 | -100% 1 → 0 | OFF list |
| 315 | GA | 0 0.0% | 1 | -100% 1 → 0 | OFF list | |
| 316 | GA | 0 0.0% | 1 | -100% 1 → 0 | OFF list | |
| 317 | GA | 0 0.0% | 2 | -100% 2 → 0 | OFF list | |
| 318 | GA | 0 0.0% | 2 | -100% 2 → 0 | OFF list | |
| 319 | GA | Columbus | 0 0.0% | 1 | -100% 1 → 0 | OFF list |
| 321 | FL | 0 0.0% | 1 | -100% 1 → 0 | OFF list | |
| 322 | FL | 0 0.0% | 2 | -100% 2 → 0 | OFF list | |
| 324 | FL | Panama City Beach | 0 0.0% | 2 | -100% 2 → 0 | OFF list |
| 325 | FL | Fort Walton Beach | 0 0.0% | 2 | -100% 2 → 0 | OFF list |
| 336 | FL | 0 0.0% | 1 | -100% 1 → 0 | OFF list | |
| 347 | FL | 0 0.0% | 1 | -100% 1 → 0 | OFF list | |
| 360 | AL | 0 0.0% | 2 | -100% 2 → 0 | OFF list | |
| 365 | AL | 0 0.0% | 3 | -100% 3 → 0 | OFF list | |
| 366 | AL | Mobile | 0 0.0% | 1 | -100% 1 → 0 | OFF list |
| 375 | TN | 0 0.0% | 2 | -100% 2 → 0 | on list | |
| 390 | MS | Flora | 0 0.0% | 4 | -100% 4 → 0 | OFF list |
| 394 | MS | 0 0.0% | 3 | -100% 3 → 0 | OFF list | |
| 397 | MS | 0 0.0% | 1 | -100% 1 → 0 | OFF list | |
| 411 | KY | Flatwoods | 0 0.0% | 3 | -100% 3 → 0 | OFF list |
| 413 | KY | 0 0.0% | 1 | -100% 1 → 0 | OFF list | |
| 415 | KY | 0 0.0% | 1 | -100% 1 → 0 | OFF list | |
| 440 | OH | North Olmsted | 0 0.0% | 1 | -100% 1 → 0 | OFF list |
| 454 | OH | 0 0.0% | 1 | -100% 1 → 0 | OFF list | |
| 455 | OH | 0 0.0% | 1 | -100% 1 → 0 | OFF list | |
| 461 | IN | Shelbyville | 0 0.0% | 2 | -100% 2 → 0 | OFF list |
| 462 | IN | Indianapolis | 0 0.0% | 3 | -100% 3 → 0 | OFF list |
| 469 | IN | Marion | 0 0.0% | 2 | -100% 2 → 0 | OFF list |
| 479 | IN | Monticello | 0 0.0% | 2 | -100% 2 → 0 | OFF list |
| 488 | MI | Mount Pleasant | 0 0.0% | 2 | -100% 2 → 0 | OFF list |
| 490 | MI | Battle Creek | 0 0.0% | 2 | -100% 2 → 0 | OFF list |
| 493 | MI | 0 0.0% | 1 | -100% 1 → 0 | OFF list | |
| 495 | MI | 0 0.0% | 1 | -100% 1 → 0 | OFF list | |
| 498 | MI | 0 0.0% | 1 | -100% 1 → 0 | OFF list | |
| 531 | WI | 0 0.0% | 1 | -100% 1 → 0 | OFF list | |
| 550 | MN | 0 0.0% | 1 | -100% 1 → 0 | OFF list | |
| 553 | MN | 0 0.0% | 1 | -100% 1 → 0 | OFF list | |
| 600 | IL | 0 0.0% | 1 | -100% 1 → 0 | OFF list | |
| 606 | IL | 0 0.0% | 1 | -100% 1 → 0 | OFF list | |
| 630 | MO | 0 0.0% | 1 | -100% 1 → 0 | OFF list | |
| 631 | MO | 0 0.0% | 3 | -100% 3 → 0 | OFF list | |
| 651 | MO | 0 0.0% | 1 | -100% 1 → 0 | OFF list | |
| 656 | MO | 0 0.0% | 1 | -100% 1 → 0 | OFF list | |
| 658 | MO | 0 0.0% | 1 | -100% 1 → 0 | OFF list | |
| 693 | NE | 0 0.0% | 1 | -100% 1 → 0 | OFF list | |
| 707 | LA | Prairieville | 0 0.0% | 3 | -100% 3 → 0 | OFF list |
| 708 | LA | Baton Rouge | 0 0.0% | 1 | -100% 1 → 0 | OFF list |
| 711 | LA | 0 0.0% | 1 | -100% 1 → 0 | OFF list | |
| 719 | AR | 0 0.0% | 1 | -100% 1 → 0 | OFF list | |
| 721 | AR | Morrilton | 0 0.0% | 2 | -100% 2 → 0 | OFF list |
| 724 | AR | 0 0.0% | 1 | -100% 1 → 0 | OFF list | |
| 727 | AR | 0 0.0% | 1 | -100% 1 → 0 | OFF list | |
| 773 | TX | 0 0.0% | 2 | -100% 2 → 0 | OFF list | |
| 782 | TX | 0 0.0% | 1 | -100% 1 → 0 | OFF list | |
| 786 | TX | 0 0.0% | 1 | -100% 1 → 0 | OFF list | |
| 794 | TX | 0 0.0% | 2 | -100% 2 → 0 | OFF list | |
| 850 | AZ | 0 0.0% | 1 | -100% 1 → 0 | OFF list | |
| 852 | AZ | 0 0.0% | 1 | -100% 1 → 0 | OFF list | |
| 891 | NV | 0 0.0% | 1 | -100% 1 → 0 | OFF list | |
| 900 | CA | 0 0.0% | 1 | -100% 1 → 0 | OFF list | |
| 917 | CA | 0 0.0% | 2 | -100% 2 → 0 | OFF list | |
| 921 | CA | 0 0.0% | 1 | -100% 1 → 0 | OFF list | |
| 953 | CA | 0 0.0% | 1 | -100% 1 → 0 | OFF list | |
| 975 | OR | 0 0.0% | 1 | -100% 1 → 0 | OFF list | |
| 980 | WA | 0 0.0% | 1 | -100% 1 → 0 | OFF list | |
| TOTAL | 1,796 | 2,631 | -32% 2,631 → 1,796 |
| ZIP | Town | State | Assigned studio(s) | Leads, window | Prior window | Change | Target status |
|---|---|---|---|---|---|---|---|
| 37013 | TN | Nashville 60 | 60 3.3% | 92 | -35% 92 → 60 | on list | |
| 37130 | TN | Nashville 28 | 28 1.6% | 32 | -13% 32 → 28 | on list | |
| 37122 | TN | Nashville 27 | 27 1.5% | 27 | 0% 27 → 27 | on list | |
| 42101 | KY | Nashville 26 | 26 1.4% | 36 | -28% 36 → 26 | on list | |
| 37042 | TN | Nashville 25 | 25 1.4% | 41 | -39% 41 → 25 | on list | |
| 37211 | TN | Nashville 25 | 25 1.4% | 57 | -56% 57 → 25 | on list | |
| 37167 | TN | Nashville 24 | 24 1.3% | 30 | -20% 30 → 24 | on list | |
| 37203 | TN | Nashville 24 | 24 1.3% | 25 | -4% 25 → 24 | on list | |
| 37115 | TN | Nashville 23 | 23 1.3% | 37 | -38% 37 → 23 | on list | |
| 37207 | TN | Nashville 22 | 22 1.2% | 33 | -33% 33 → 22 | on list | |
| 37075 | TN | Nashville 21 | 21 1.2% | 24 | -13% 24 → 21 | on list | |
| 37076 | TN | Nashville 21 | 21 1.2% | 25 | -16% 25 → 21 | on list | |
| 37040 | TN | Nashville 20 | 20 1.1% | 26 | -23% 26 → 20 | on list | |
| 37217 | TN | Nashville 19 | 19 1.1% | 22 | -14% 22 → 19 | on list | |
| 38401 | TN | Nashville 19 | 19 1.1% | 19 | 0% 19 → 19 | on list | |
| 37087 | TN | Nashville 18 | 18 1.0% | 18 | 0% 18 → 18 | on list | |
| 37210 | TN | Nashville 17 | 17 0.9% | 14 | +21% 14 → 17 | on list | |
| 37209 | TN | Nashville 16 | 16 0.9% | 28 | -43% 28 → 16 | on list | |
| 37214 | TN | Nashville 16 | 16 0.9% | 13 | +23% 13 → 16 | on list | |
| 37027 | TN | Nashville 14 | 14 0.8% | 14 | 0% 14 → 14 | on list | |
| 37208 | TN | Nashville 14 | 14 0.8% | 20 | -30% 20 → 14 | on list | |
| 37066 | TN | Nashville 13 | 13 0.7% | 23 | -43% 23 → 13 | on list | |
| 37201 | TN | Nashville 13 | 13 0.7% | 7 | +86% 7 → 13 | on list | |
| 37064 | TN | Nashville 12 | 12 0.7% | 20 | -40% 20 → 12 | on list | |
| 37086 | TN | Nashville 12 | 12 0.7% | 24 | -50% 24 → 12 | on list | |
| 37172 | TN | Nashville 11 | 11 0.6% | 9 | +22% 9 → 11 | on list | |
| 37055 | TN | Nashville 10 | 10 0.6% | 17 | -41% 17 → 10 | on list | |
| 37135 | TN | Nashville 10 | 10 0.6% | 2 | +400% 2 → 10 | on list | |
| 37174 | TN | Nashville 10 | 10 0.6% | 11 | -9% 11 → 10 | on list | |
| 38305 | Jackson | TN | Nashville 10 | 10 0.6% | 4 | +150% 4 → 10 | on list |
| 37072 | TN | Nashville 9 | 9 0.5% | 13 | -31% 13 → 9 | on list | |
| 37129 | TN | Nashville 9 | 9 0.5% | 31 | -71% 31 → 9 | on list | |
| 37212 | TN | Nashville 9 | 9 0.5% | 12 | -25% 12 → 9 | on list | |
| 37218 | TN | Nashville 9 | 9 0.5% | 11 | -18% 11 → 9 | on list | |
| 30028 | Cumming | GA | Nashville 8 | 8 0.4% | 0 | NEW +8 | on list |
| 37138 | TN | Nashville 8 | 8 0.4% | 8 | 0% 8 → 8 | on list | |
| 38478 | TN | Nashville 8 | 8 0.4% | 5 | +60% 5 → 8 | on list | |
| 38501 | TN | Nashville 8 | 8 0.4% | 15 | -47% 15 → 8 | on list | |
| 42240 | KY | Nashville 8 | 8 0.4% | 27 | -70% 27 → 8 | on list | |
| 42303 | KY | Nashville 8 | 8 0.4% | 9 | -11% 9 → 8 | on list | |
| 47201 | IN | Nashville 8 | 8 0.4% | 1 | +700% 1 → 8 | on list | |
| 30041 | Cumming | GA | Nashville 7 | 7 0.4% | 0 | NEW +7 | on list |
| 30044 | Lawrenceville | GA | Nashville 7 | 7 0.4% | 3 | +133% 3 → 7 | on list |
| 35801 | AL | Nashville 7 | 7 0.4% | 3 | +133% 3 → 7 | on list | |
| 35806 | AL | Nashville 7 | 7 0.4% | 3 | +133% 3 → 7 | on list | |
| 37015 | TN | Nashville 7 | 7 0.4% | 7 | 0% 7 → 7 | on list | |
| 37128 | TN | Nashville 7 | 7 0.4% | 32 | -78% 32 → 7 | on list | |
| 37160 | TN | Nashville 7 | 7 0.4% | 15 | -53% 15 → 7 | on list | |
| 30040 | Cumming | GA | Nashville 6 | 6 0.3% | 0 | NEW +6 | on list |
| 35805 | AL | Nashville 6 | 6 0.3% | 6 | 0% 6 → 6 | on list | |
| 37043 | TN | Nashville 6 | 6 0.3% | 19 | -68% 19 → 6 | on list | |
| 37067 | TN | Nashville 6 | 6 0.3% | 10 | -40% 10 → 6 | on list | |
| 37091 | TN | Nashville 6 | 6 0.3% | 11 | -45% 11 → 6 | on list | |
| 37127 | TN | Nashville 6 | 6 0.3% | 13 | -54% 13 → 6 | on list | |
| 37388 | TN | Nashville 6 | 6 0.3% | 7 | -14% 7 → 6 | on list | |
| 37421 | TN | Nashville 6 | 6 0.3% | 8 | -25% 8 → 6 | on list | |
| 37920 | TN | Nashville 6 | 6 0.3% | 2 | +200% 2 → 6 | on list | |
| 40356 | KY | Nashville 6 | 6 0.3% | 1 | +500% 1 → 6 | on list | |
| 42103 | KY | Nashville 6 | 6 0.3% | 4 | +50% 4 → 6 | on list | |
| 47711 | Evansville | IN | Nashville 6 | 6 0.3% | 0 | NEW +6 | on list |
First lead 2026-09-11. 358 leads to date across 232 distinct ZIPs. Ten campaigns are registered in the CRM (#AT1FX #AT1FXR #ATKDX #ATKDXR #ATKIDSX #ATKIDSXR #ATKPX #ATKPXR #ATKX #ATKXR); only 2 of them have taken a lead so far.
| Date | #AT leads |
|---|---|
| 2026-09-11 | 56 |
| 2026-09-12 | 79 |
| 2026-09-13 | 70 |
| 2026-09-14 | 54 |
| 2026-09-15 | 77 |
| 2026-09-16 part day | 22 |
| Campaign code | Leads | Share |
|---|---|---|
| #ATKIDSX | 244 | 68.2% |
| #AT1FX | 114 | 31.8% |
| TOTAL | 358 |
Only 75.1% of #AT leads are in Georgia at all, and plenty of the Georgia ones are nowhere near Atlanta — Augusta, Savannah, Columbus, Macon. Whatever radius the new campaigns are running, it is not the Atlanta metro.
| State | Leads | Share |
|---|---|---|
| GA | 269 | 75.1% |
| AL | 42 | 11.7% |
| SC | 34 | 9.5% |
| TN | 7 | 2.0% |
| NC | 6 | 1.7% |
| TOTAL | 358 |
| ZIP3 | State | Example town | Leads | On Nashville target list |
|---|---|---|---|---|
| 300 ATL metro | GA | Lawrenceville | 84 23.5% | on list |
| 302 ATL metro | GA | Mcdonough | 41 11.5% | OFF list |
| 303 ATL metro | GA | Atlanta | 34 9.5% | on list |
| 301 ATL metro | GA | Canton | 33 9.2% | on list |
| 305 ATL metro | GA | Buford | 20 5.6% | OFF list |
| 296 | SC | Seneca | 17 4.7% | OFF list |
| 359 | AL | Boaz | 12 3.4% | on list |
| 310 | GA | Bonaire | 11 3.1% | OFF list |
| 307 | GA | Trenton | 9 2.5% | on list |
| 309 | GA | Augusta | 9 2.5% | OFF list |
| 297 | SC | Fort Mill | 8 2.2% | OFF list |
| 312 | GA | 8 2.2% | OFF list | |
| 350 | AL | Crane Hill | 8 2.2% | on list |
| 317 | GA | Fitzgerald | 5 1.4% | OFF list |
| 351 | AL | Talladega | 5 1.4% | on list |
| 287 | NC | 4 1.1% | OFF list | |
| 306 | GA | Winder | 4 1.1% | OFF list |
| 314 | GA | Savannah | 4 1.1% | OFF list |
| 363 | AL | 4 1.1% | OFF list | |
| 373 | TN | Soddy Daisy | 4 1.1% | on list |
| 292 | SC | 3 0.8% | OFF list | |
| 319 | GA | Columbus | 3 0.8% | OFF list |
| 362 | AL | Lineville | 3 0.8% | on list |
| 374 | TN | Chattanooga | 3 0.8% | on list |
| 290 | SC | 2 0.6% | OFF list | |
| 293 | SC | 2 0.6% | OFF list | |
| 313 | GA | 2 0.6% | OFF list | |
| 352 | AL | Birmingham | 2 0.6% | on list |
| 354 | AL | Eutaw | 2 0.6% | on list |
| 361 | AL | 2 0.6% | OFF list | |
| 368 | AL | Auburn | 2 0.6% | OFF list |
| 288 | NC | 1 0.3% | OFF list | |
| 289 | NC | Andrews | 1 0.3% | on list |
| 291 | SC | 1 0.3% | OFF list | |
| 299 | SC | Bluffton | 1 0.3% | OFF list |
| 304 | GA | 1 0.3% | OFF list | |
| 308 | GA | Evans | 1 0.3% | OFF list |
| 360 | AL | 1 0.3% | OFF list | |
| 364 | AL | 1 0.3% | OFF list | |
| TOTAL | 358 |
300xx is the Atlanta north/east metro — Duluth, Norcross, Alpharetta, Marietta, Decatur, Cumming. It is the biggest Atlanta-metro prefix and the one that has been billed to Nashville all year. The two code families are plotted separately — Nashville codes on the left, the new #AT codes on the right, in the same frame at the same dot scale. The rings are distance from NASHVILLE, at 50-mile steps, because that is the studio these leads were sent to. Every dot sits outside the 200-mile ring — and on Atlanta's doorstep. The two studios are 215 miles apart.
All three are NASHVILLE-coded leads only, in the same bounding box at the same dot scale, so they read directly against each other. The third panel is thin because the flow onto Nashville codes stopped when the #AT codes went live — not because the leads stopped.
This is the cleaner baseline. The prior fortnight contains two unusually large intake days, so it flatters every decline; 2026-07 does not. Read the share column, not the count — total intake is down 25% across the whole business, so almost everything falls in absolute terms.
| Measure | 2026-09 | 2026-07 | Change | Share now | Share then |
|---|---|---|---|---|---|
| All leads | 19,456 | 25,967 | -25% | — | — |
| Atlanta-metro ZIPs | 402 | 70 | +474% | 2.1% | 0.3% |
| All Georgia ZIPs | 505 | 157 | +222% | 2.6% | 0.6% |
| …of which on #AT codes | 336 | 0 | NEW | 1.7% | 0.0% |
| Nashville book (zipped) | 1,796 | 2,636 | -32% | 9.2% | 10.2% |
| …off target list | 75 | 600 | -88% | 4.2% | 22.8% |
| …from Tennessee | 1,074 | 1,750 | -39% | 59.8% | 66.4% |
| …from Georgia | 207 | 120 | +73% | 11.5% | 4.6% |
| …from Alabama | 164 | 103 | +59% | 9.1% | 3.9% |
| …Nashville metro 370-372 | 732 | 1,047 | -30% | 40.8% | 39.7% |
Every city is down, not just Nashville. The intake fall is business-wide, so a −30% on the Nashville book is the tide, not a Nashville problem.
| Assigned studio | Leads, window | Share | Prior window | Prior share | Change |
|---|---|---|---|---|---|
| Florida | 3,092 | 15.9% | 4,856 | 18.7% | -36% 4,856 → 3,092 |
| Houston | 2,681 | 13.8% | 3,255 | 12.5% | -18% 3,255 → 2,681 |
| Dallas | 2,580 | 13.3% | 2,950 | 11.4% | -13% 2,950 → 2,580 |
| New York | 2,545 | 13.1% | 3,440 | 13.2% | -26% 3,440 → 2,545 |
| Chicago | 2,492 | 12.8% | 3,884 | 15.0% | -36% 3,884 → 2,492 |
| Boston | 2,001 | 10.3% | 2,285 | 8.8% | -12% 2,285 → 2,001 |
| Orlando | 1,911 | 9.8% | 2,645 | 10.2% | -28% 2,645 → 1,911 |
| Nashville | 1,818 | 9.3% | 2,652 | 10.2% | -31% 2,652 → 1,818 |
| Atlanta | 336 | 1.7% | 0 | 0.0% | NEW +336 |
| TOTAL | 19,456 | 25,967 | -25% 25,967 → 19,456 |
Georgia was already being pushed into Nashville's Blue Rooms campaigns through late
August. On 2026-09-11 it was split onto its own codes. The Georgia share of
#NAKIDSX falls off a cliff on exactly that date — that is the carve-out, and it is
why this is a re-route as well as a launch.
| Family | GA share 2026-07 | GA share, 10 days before launch | GA share, since launch | Both codes, leads/day before | …since | Change |
|---|---|---|---|---|---|---|
| Kids (Insta/FB) #NAKIDSX → #ATKIDSX |
2.6% | 37.4% | 1.7% | 47.6 | 70.0 | +47% |
| Adults (Insta) #NA1FX → #AT1FX |
1.0% | 3.5% | 0.0% | 14.1 | 48.6 | +245% |
So it is not purely new demand. On the kids side the Georgia leads moved
across and the two codes together then grew; on the adults side #NA1FX lost almost nothing
and #AT1FX is close to pure new volume. Anyone reading the #AT count as incremental leads
will over-state it by whatever the kids carve-out was.
600 off-list leads then, 75 now — and it is not one prefix, it is the whole tail. Whatever was tightened, it worked.
| Off-list leads by state | Leads, window | Share | Prior window | Prior share | Change |
|---|---|---|---|---|---|
| TN | 20 | 26.7% | 71 | 11.8% | -72% 71 → 20 |
| AL | 14 | 18.7% | 44 | 7.3% | -68% 44 → 14 |
| KY | 8 | 10.7% | 37 | 6.2% | -78% 37 → 8 |
| GA | 7 | 9.3% | 75 | 12.5% | -91% 75 → 7 |
| IL | 5 | 6.7% | 7 | 1.2% | -29% 7 → 5 |
| NC | 4 | 5.3% | 61 | 10.2% | -93% 61 → 4 |
| MS | 3 | 4.0% | 54 | 9.0% | -94% 54 → 3 |
| FL | 2 | 2.7% | 2 | 0.3% | 0% 2 → 2 |
| OH | 2 | 2.7% | 5 | 0.8% | -60% 5 → 2 |
| MO | 2 | 2.7% | 14 | 2.3% | -86% 14 → 2 |
| NE | 1 | 1.3% | 0 | 0.0% | NEW +1 |
| MI | 1 | 1.3% | 3 | 0.5% | -67% 3 → 1 |
| OK | 1 | 1.3% | 0 | 0.0% | NEW +1 |
| IA | 1 | 1.3% | 1 | 0.2% | 0% 1 → 1 |
| VA | 1 | 1.3% | 108 | 18.0% | -99% 108 → 1 |
| IN | 1 | 1.3% | 7 | 1.2% | -86% 7 → 1 |
| CA | 1 | 1.3% | 1 | 0.2% | 0% 1 → 1 |
| NV | 1 | 1.3% | 0 | 0.0% | NEW +1 |
| WV | 0 | 0.0% | 45 | 7.5% | -100% 45 → 0 |
| AR | 0 | 0.0% | 28 | 4.7% | -100% 28 → 0 |
| SC | 0 | 0.0% | 25 | 4.2% | -100% 25 → 0 |
| NY | 0 | 0.0% | 2 | 0.3% | -100% 2 → 0 |
| MN | 0 | 0.0% | 3 | 0.5% | -100% 3 → 0 |
| AZ | 0 | 0.0% | 1 | 0.2% | -100% 1 → 0 |
| LA | 0 | 0.0% | 2 | 0.3% | -100% 2 → 0 |
| MT | 0 | 0.0% | 1 | 0.2% | -100% 1 → 0 |
| KS | 0 | 0.0% | 1 | 0.2% | -100% 1 → 0 |
| TX | 0 | 0.0% | 1 | 0.2% | -100% 1 → 0 |
| WI | 0 | 0.0% | 1 | 0.2% | -100% 1 → 0 |
| TOTAL | 75 | 600 | -88% 600 → 75 |
| ZIP3 | State | Example town | Leads, window | Prior window | Change | On Nashville target list |
|---|---|---|---|---|---|---|
| 370 | TN | Cumberland Furnace | 307 17.1% | 442 | -31% 442 → 307 | on list |
| 372 | TN | Nashville | 220 12.2% | 261 | -16% 261 → 220 | on list |
| 371 | TN | Westmoreland | 205 11.4% | 344 | -40% 344 → 205 | on list |
| 300 ATL metro | GA | Lawrenceville | 115 6.4% | 20 | +475% 20 → 115 | on list |
| 402 | KY | Louisville | 51 2.8% | 28 | +82% 28 → 51 | on list |
| 381 | TN | Memphis | 45 2.5% | 87 | -48% 87 → 45 | on list |
| 421 | KY | Smiths Grove | 45 2.5% | 55 | -18% 55 → 45 | on list |
| 384 | TN | Waynesboro | 43 2.4% | 64 | -33% 64 → 43 | on list |
| 373 | TN | Dunlap | 42 2.3% | 95 | -56% 95 → 42 | on list |
| 301 ATL metro | GA | Douglasville | 40 2.2% | 10 | +300% 10 → 40 | on list |
| 383 | TN | Jackson | 35 1.9% | 38 | -8% 38 → 35 | on list |
| 379 | TN | Knoxville | 31 1.7% | 83 | -63% 83 → 31 | on list |
| 358 | AL | Huntsville | 30 1.7% | 6 | +400% 6 → 30 | on list |
| 303 ATL metro | GA | Atlanta | 29 1.6% | 9 | +222% 9 → 29 | on list |
| 385 | TN | Gainesboro | 29 1.6% | 77 | -62% 77 → 29 | on list |
| 377 | TN | Caryville | 27 1.5% | 71 | -62% 71 → 27 | on list |
| 356 | AL | Sheffield | 26 1.4% | 11 | +136% 11 → 26 | on list |
| 380 | TN | Brighton | 26 1.4% | 36 | -28% 36 → 26 | on list |
| 352 | AL | Birmingham | 23 1.3% | 14 | +64% 14 → 23 | on list |
| 357 | AL | Madison | 21 1.2% | 6 | +250% 6 → 21 | on list |
| 376 | TN | Johnson City | 20 1.1% | 71 | -72% 71 → 20 | OFF list |
| 378 | TN | Oak Ridge | 20 1.1% | 34 | -41% 34 → 20 | on list |
| 405 | KY | Lexington | 20 1.1% | 12 | +67% 12 → 20 | on list |
| 403 | KY | Georgetown | 18 1.0% | 6 | +200% 6 → 18 | on list |
| 388 | MS | Pontotoc | 17 0.9% | 9 | +89% 9 → 17 | on list |
| 307 | GA | Trenton | 15 0.8% | 6 | +150% 6 → 15 | on list |
| 351 | AL | Pelham | 15 0.8% | 5 | +200% 5 → 15 | on list |
| 472 | IN | Greensburg | 15 0.8% | 0 | NEW +15 | on list |
| 386 | MS | Ripley | 14 0.8% | 12 | +17% 12 → 14 | on list |
| 422 | KY | Elkton | 14 0.8% | 51 | -73% 51 → 14 | on list |
| 423 | KY | Whitesville | 14 0.8% | 13 | +8% 13 → 14 | on list |
| 477 | IN | Evansville | 14 0.8% | 1 | +1300% 1 → 14 | on list |
| 374 | TN | Chattanooga | 13 0.7% | 20 | -35% 20 → 13 | on list |
| 350 | AL | Cullman | 12 0.7% | 7 | +71% 7 → 12 | on list |
| 382 | TN | Dresden | 11 0.6% | 27 | -59% 27 → 11 | on list |
| 355 | AL | Fayette | 9 0.5% | 1 | +800% 1 → 9 | on list |
| 400 | KY | Smithfield | 9 0.5% | 8 | +13% 8 → 9 | on list |
| 404 | KY | Richmond | 9 0.5% | 4 | +125% 4 → 9 | on list |
| 471 | IN | Jeffersonville | 9 0.5% | 0 | NEW +9 | on list |
| 401 | KY | Radcliff | 8 0.4% | 5 | +60% 5 → 8 | on list |
| 637 | MO | Marble Hill | 8 0.4% | 0 | NEW +8 | on list |
| 354 | AL | Eutaw | 7 0.4% | 3 | +133% 3 → 7 | on list |
| 363 | AL | Ozark | 7 0.4% | 3 | +133% 3 → 7 | OFF list |
| 628 | IL | Flora | 7 0.4% | 4 | +75% 4 → 7 | on list |
| 407 | KY | Williamsburg | 6 0.3% | 12 | -50% 12 → 6 | on list |
| 638 | MO | Portageville | 5 0.3% | 1 | +400% 1 → 5 | on list |
| 723 | AR | Osceola | 5 0.3% | 6 | -17% 6 → 5 | on list |
| 359 | AL | Valley Head | 4 0.2% | 3 | +33% 3 → 4 | on list |
| 425 | KY | Somerset | 4 0.2% | 4 | 0% 4 → 4 | on list |
| 475 | IN | Monroe City | 4 0.2% | 1 | +300% 1 → 4 | on list |
| 476 | IN | Grandview | 4 0.2% | 1 | +300% 1 → 4 | on list |
| 289 | NC | Hayesville | 3 0.2% | 1 | +200% 1 → 3 | on list |
| 302 ATL metro | GA | Newnan | 3 0.2% | 7 | -57% 7 → 3 | OFF list |
| 362 | AL | Anniston | 3 0.2% | 3 | 0% 3 → 3 | on list |
| 364 | AL | Brewton | 3 0.2% | 4 | -25% 4 → 3 | OFF list |
| 406 | KY | Frankfort | 3 0.2% | 0 | NEW +3 | on list |
| 409 | KY | 3 0.2% | 0 | NEW +3 | on list | |
| 281 | NC | Mooresville | 2 0.1% | 4 | -50% 4 → 2 | OFF list |
| 286 | NC | Valdese | 2 0.1% | 7 | -71% 7 → 2 | OFF list |
| 306 | GA | Athens | 2 0.1% | 4 | -50% 4 → 2 | OFF list |
| 367 | AL | Selma | 2 0.1% | 4 | -50% 4 → 2 | OFF list |
| 412 | KY | Louisa | 2 0.1% | 5 | -60% 5 → 2 | OFF list |
| 426 | KY | Strunk | 2 0.1% | 11 | -82% 11 → 2 | on list |
| 427 | KY | Elizabethtown | 2 0.1% | 3 | -33% 3 → 2 | OFF list |
| 474 | IN | Bloomington | 2 0.1% | 3 | -33% 3 → 2 | on list |
| 620 | IL | 2 0.1% | 0 | NEW +2 | OFF list | |
| 629 | IL | Harrisburg | 2 0.1% | 3 | -33% 3 → 2 | on list |
| 654 | MO | Eminence | 2 0.1% | 0 | NEW +2 | OFF list |
| 242 | VA | Weber City | 1 0.1% | 7 | -86% 7 → 1 | OFF list |
| 305 ATL metro | GA | Buford | 1 0.1% | 8 | -88% 8 → 1 | OFF list |
| 310 | GA | Warner Robins | 1 0.1% | 8 | -88% 8 → 1 | OFF list |
| 311 ATL metro | GA | 1 0.1% | 0 | NEW +1 | on list | |
| 323 | FL | Tallahassee | 1 0.1% | 0 | NEW +1 | OFF list |
| 331 | FL | 1 0.1% | 0 | NEW +1 | OFF list | |
| 353 | — | 1 0.1% | 1 | 0% 1 → 1 | on list | |
| 361 | AL | Montgomery | 1 0.1% | 3 | -67% 3 → 1 | OFF list |
| 368 | AL | Auburn | 1 0.1% | 3 | -67% 3 → 1 | OFF list |
| 391 | MS | Pinola | 1 0.1% | 4 | -75% 4 → 1 | OFF list |
| 392 | MS | Jackson | 1 0.1% | 1 | 0% 1 → 1 | OFF list |
| 395 | MS | Biloxi | 1 0.1% | 16 | -94% 16 → 1 | OFF list |
| 408 | KY | 1 0.1% | 2 | -50% 2 → 1 | OFF list | |
| 410 | KY | Maysville | 1 0.1% | 9 | -89% 9 → 1 | OFF list |
| 417 | KY | Wooton | 1 0.1% | 1 | 0% 1 → 1 | on list |
| 418 | KY | 1 0.1% | 1 | 0% 1 → 1 | OFF list | |
| 420 | KY | 1 0.1% | 3 | -67% 3 → 1 | OFF list | |
| 452 | OH | Cincinnati | 1 0.1% | 4 | -75% 4 → 1 | OFF list |
| 453 | OH | 1 0.1% | 0 | NEW +1 | OFF list | |
| 460 | IN | 1 0.1% | 1 | 0% 1 → 1 | OFF list | |
| 482 | MI | 1 0.1% | 0 | NEW +1 | OFF list | |
| 500 | IA | Chariton | 1 0.1% | 1 | 0% 1 → 1 | OFF list |
| 604 | IL | 1 0.1% | 0 | NEW +1 | OFF list | |
| 610 | IL | Dixon | 1 0.1% | 0 | NEW +1 | OFF list |
| 622 | IL | Belleville | 1 0.1% | 2 | -50% 2 → 1 | OFF list |
| 685 | NE | 1 0.1% | 0 | NEW +1 | OFF list | |
| 735 | OK | 1 0.1% | 0 | NEW +1 | OFF list | |
| 894 | NV | Sparks | 1 0.1% | 0 | NEW +1 | OFF list |
| 930 | CA | Oxnard | 1 0.1% | 0 | NEW +1 | OFF list |
| 105 | NY | Mohegan Lake | 0 0.0% | 1 | -100% 1 → 0 | OFF list |
| 127 | NY | Wurtsboro | 0 0.0% | 1 | -100% 1 → 0 | OFF list |
| 201 | VA | Gainesville | 0 0.0% | 25 | -100% 25 → 0 | OFF list |
| 220 | VA | Fairfax | 0 0.0% | 3 | -100% 3 → 0 | OFF list |
| 221 | VA | Woodbridge | 0 0.0% | 3 | -100% 3 → 0 | OFF list |
| 222 | VA | Arlington | 0 0.0% | 9 | -100% 9 → 0 | OFF list |
| 223 | VA | Alexandria | 0 0.0% | 7 | -100% 7 → 0 | OFF list |
| 224 | VA | Edwardsville | 0 0.0% | 2 | -100% 2 → 0 | OFF list |
| 225 | VA | 0 0.0% | 1 | -100% 1 → 0 | OFF list | |
| 226 | VA | White Post | 0 0.0% | 3 | -100% 3 → 0 | OFF list |
| 230 | VA | Ashland | 0 0.0% | 1 | -100% 1 → 0 | OFF list |
| 231 | VA | Shacklefords | 0 0.0% | 3 | -100% 3 → 0 | OFF list |
| 232 | VA | Richmond | 0 0.0% | 4 | -100% 4 → 0 | OFF list |
| 233 | VA | Chesapeake | 0 0.0% | 4 | -100% 4 → 0 | OFF list |
| 234 | VA | Keller | 0 0.0% | 3 | -100% 3 → 0 | OFF list |
| 235 | VA | 0 0.0% | 9 | -100% 9 → 0 | OFF list | |
| 236 | VA | Newport News | 0 0.0% | 6 | -100% 6 → 0 | OFF list |
| 237 | VA | Portsmouth | 0 0.0% | 1 | -100% 1 → 0 | OFF list |
| 238 | VA | Petersburg | 0 0.0% | 3 | -100% 3 → 0 | OFF list |
| 239 | VA | Brodnax | 0 0.0% | 1 | -100% 1 → 0 | OFF list |
| 240 | VA | Christiansburg | 0 0.0% | 2 | -100% 2 → 0 | OFF list |
| 241 | VA | Salem | 0 0.0% | 1 | -100% 1 → 0 | OFF list |
| 243 | VA | Galax | 0 0.0% | 1 | -100% 1 → 0 | OFF list |
| 245 | VA | Lynchburg | 0 0.0% | 6 | -100% 6 → 0 | OFF list |
| 246 | VA | Swords Creek | 0 0.0% | 3 | -100% 3 → 0 | OFF list |
| 248 | WV | Berwind | 0 0.0% | 1 | -100% 1 → 0 | OFF list |
| 249 | WV | Greenville | 0 0.0% | 3 | -100% 3 → 0 | OFF list |
| 252 | WV | Le Roy | 0 0.0% | 2 | -100% 2 → 0 | OFF list |
| 253 | WV | Charleston | 0 0.0% | 3 | -100% 3 → 0 | OFF list |
| 254 | WV | Harpers Ferry | 0 0.0% | 7 | -100% 7 → 0 | OFF list |
| 255 | WV | 0 0.0% | 3 | -100% 3 → 0 | OFF list | |
| 256 | WV | Logan | 0 0.0% | 8 | -100% 8 → 0 | OFF list |
| 257 | WV | 0 0.0% | 3 | -100% 3 → 0 | OFF list | |
| 258 | WV | Eccles | 0 0.0% | 5 | -100% 5 → 0 | OFF list |
| 261 | WV | Wick | 0 0.0% | 1 | -100% 1 → 0 | OFF list |
| 264 | WV | Weston | 0 0.0% | 2 | -100% 2 → 0 | OFF list |
| 265 | WV | Metz | 0 0.0% | 3 | -100% 3 → 0 | OFF list |
| 266 | WV | 0 0.0% | 1 | -100% 1 → 0 | OFF list | |
| 267 | WV | Capon Bridge | 0 0.0% | 2 | -100% 2 → 0 | OFF list |
| 268 | WV | Cabins | 0 0.0% | 1 | -100% 1 → 0 | OFF list |
| 270 | NC | 0 0.0% | 1 | -100% 1 → 0 | OFF list | |
| 271 | NC | Winston Salem | 0 0.0% | 3 | -100% 3 → 0 | OFF list |
| 272 | NC | Eden | 0 0.0% | 7 | -100% 7 → 0 | OFF list |
| 273 | NC | Randleman | 0 0.0% | 1 | -100% 1 → 0 | OFF list |
| 274 | NC | Greensboro | 0 0.0% | 4 | -100% 4 → 0 | OFF list |
| 275 | NC | Chapel Hill | 0 0.0% | 4 | -100% 4 → 0 | OFF list |
| 276 | NC | Raleigh | 0 0.0% | 3 | -100% 3 → 0 | OFF list |
| 278 | NC | Elm City | 0 0.0% | 3 | -100% 3 → 0 | OFF list |
| 280 | NC | Kings Mountain | 0 0.0% | 3 | -100% 3 → 0 | OFF list |
| 282 | NC | Charlotte | 0 0.0% | 5 | -100% 5 → 0 | OFF list |
| 283 | NC | Fayetteville | 0 0.0% | 6 | -100% 6 → 0 | OFF list |
| 284 | NC | Whiteville | 0 0.0% | 2 | -100% 2 → 0 | OFF list |
| 285 | NC | Jacksonville | 0 0.0% | 3 | -100% 3 → 0 | OFF list |
| 287 | NC | Franklin | 0 0.0% | 5 | -100% 5 → 0 | OFF list |
| 290 | SC | Gaston | 0 0.0% | 1 | -100% 1 → 0 | OFF list |
| 291 | SC | Sumter | 0 0.0% | 2 | -100% 2 → 0 | OFF list |
| 293 | SC | Spartanburg | 0 0.0% | 2 | -100% 2 → 0 | OFF list |
| 294 | SC | Bethera | 0 0.0% | 4 | -100% 4 → 0 | OFF list |
| 295 | SC | Kingstree | 0 0.0% | 4 | -100% 4 → 0 | OFF list |
| 296 | SC | Pickens | 0 0.0% | 6 | -100% 6 → 0 | OFF list |
| 297 | SC | Rock Hill | 0 0.0% | 4 | -100% 4 → 0 | OFF list |
| 298 | SC | Mc Cormick | 0 0.0% | 1 | -100% 1 → 0 | OFF list |
| 299 | SC | Bluffton | 0 0.0% | 1 | -100% 1 → 0 | OFF list |
| 304 | GA | Sylvania | 0 0.0% | 5 | -100% 5 → 0 | OFF list |
| 309 | GA | Augusta | 0 0.0% | 3 | -100% 3 → 0 | OFF list |
| 312 | GA | Macon | 0 0.0% | 5 | -100% 5 → 0 | OFF list |
| 313 | GA | Midway | 0 0.0% | 3 | -100% 3 → 0 | OFF list |
| 314 | GA | Savannah | 0 0.0% | 4 | -100% 4 → 0 | OFF list |
| 315 | GA | Douglas | 0 0.0% | 6 | -100% 6 → 0 | OFF list |
| 316 | GA | Ray City | 0 0.0% | 6 | -100% 6 → 0 | OFF list |
| 317 | GA | Albany | 0 0.0% | 7 | -100% 7 → 0 | OFF list |
| 318 | GA | 0 0.0% | 1 | -100% 1 → 0 | OFF list | |
| 319 | GA | Columbus | 0 0.0% | 5 | -100% 5 → 0 | OFF list |
| 330 | FL | 0 0.0% | 1 | -100% 1 → 0 | OFF list | |
| 338 | FL | 0 0.0% | 1 | -100% 1 → 0 | OFF list | |
| 360 | AL | Elmore | 0 0.0% | 2 | -100% 2 → 0 | OFF list |
| 365 | AL | Bayou La Batre | 0 0.0% | 7 | -100% 7 → 0 | OFF list |
| 366 | AL | Eight Mile | 0 0.0% | 12 | -100% 12 → 0 | OFF list |
| 369 | AL | York | 0 0.0% | 6 | -100% 6 → 0 | OFF list |
| 387 | MS | Greenville | 0 0.0% | 3 | -100% 3 → 0 | OFF list |
| 389 | MS | Calhoun City | 0 0.0% | 1 | -100% 1 → 0 | OFF list |
| 390 | MS | Carthage | 0 0.0% | 10 | -100% 10 → 0 | OFF list |
| 393 | MS | Philadelphia | 0 0.0% | 2 | -100% 2 → 0 | OFF list |
| 394 | MS | Lucedale | 0 0.0% | 7 | -100% 7 → 0 | OFF list |
| 396 | MS | Roxie | 0 0.0% | 4 | -100% 4 → 0 | OFF list |
| 397 | MS | Ackerman | 0 0.0% | 6 | -100% 6 → 0 | OFF list |
| 398 | GA | Attapulgus | 0 0.0% | 3 | -100% 3 → 0 | OFF list |
| 411 | KY | Flatwoods | 0 0.0% | 4 | -100% 4 → 0 | OFF list |
| 413 | KY | 0 0.0% | 1 | -100% 1 → 0 | OFF list | |
| 414 | KY | Salyersville | 0 0.0% | 1 | -100% 1 → 0 | OFF list |
| 415 | KY | Raccoon | 0 0.0% | 5 | -100% 5 → 0 | OFF list |
| 424 | KY | Madisonville | 0 0.0% | 3 | -100% 3 → 0 | OFF list |
| 456 | OH | 0 0.0% | 1 | -100% 1 → 0 | OFF list | |
| 462 | IN | 0 0.0% | 1 | -100% 1 → 0 | OFF list | |
| 464 | IN | 0 0.0% | 1 | -100% 1 → 0 | OFF list | |
| 468 | IN | Fort Wayne | 0 0.0% | 2 | -100% 2 → 0 | OFF list |
| 479 | IN | Kentland | 0 0.0% | 2 | -100% 2 → 0 | OFF list |
| 481 | MI | 0 0.0% | 1 | -100% 1 → 0 | OFF list | |
| 483 | MI | 0 0.0% | 1 | -100% 1 → 0 | OFF list | |
| 490 | MI | 0 0.0% | 1 | -100% 1 → 0 | OFF list | |
| 530 | WI | 0 0.0% | 1 | -100% 1 → 0 | OFF list | |
| 551 | MN | Saint Paul | 0 0.0% | 1 | -100% 1 → 0 | OFF list |
| 554 | MN | 0 0.0% | 2 | -100% 2 → 0 | OFF list | |
| 597 | MT | 0 0.0% | 1 | -100% 1 → 0 | OFF list | |
| 601 | IL | 0 0.0% | 1 | -100% 1 → 0 | OFF list | |
| 605 | IL | 0 0.0% | 1 | -100% 1 → 0 | OFF list | |
| 618 | IL | 0 0.0% | 1 | -100% 1 → 0 | OFF list | |
| 624 | IL | Stewardson | 0 0.0% | 2 | -100% 2 → 0 | OFF list |
| 630 | MO | 0 0.0% | 1 | -100% 1 → 0 | OFF list | |
| 631 | MO | Saint Louis | 0 0.0% | 8 | -100% 8 → 0 | OFF list |
| 633 | MO | Troy | 0 0.0% | 2 | -100% 2 → 0 | OFF list |
| 636 | MO | 0 0.0% | 2 | -100% 2 → 0 | OFF list | |
| 650 | MO | 0 0.0% | 1 | -100% 1 → 0 | OFF list | |
| 660 | KS | 0 0.0% | 1 | -100% 1 → 0 | OFF list | |
| 706 | LA | 0 0.0% | 1 | -100% 1 → 0 | OFF list | |
| 711 | LA | 0 0.0% | 1 | -100% 1 → 0 | OFF list | |
| 716 | AR | Pine Bluff | 0 0.0% | 2 | -100% 2 → 0 | OFF list |
| 718 | AR | Nashville | 0 0.0% | 3 | -100% 3 → 0 | OFF list |
| 720 | AR | Conway | 0 0.0% | 5 | -100% 5 → 0 | OFF list |
| 721 | AR | Morrilton | 0 0.0% | 4 | -100% 4 → 0 | OFF list |
| 722 | AR | Little Rock | 0 0.0% | 2 | -100% 2 → 0 | OFF list |
| 724 | AR | Jonesboro | 0 0.0% | 3 | -100% 3 → 0 | OFF list |
| 725 | AR | Sidney | 0 0.0% | 2 | -100% 2 → 0 | OFF list |
| 726 | AR | 0 0.0% | 1 | -100% 1 → 0 | OFF list | |
| 727 | AR | Fayetteville | 0 0.0% | 5 | -100% 5 → 0 | OFF list |
| 729 | AR | Fort Smith | 0 0.0% | 1 | -100% 1 → 0 | OFF list |
| 785 | TX | Edinburg | 0 0.0% | 1 | -100% 1 → 0 | OFF list |
| 850 | AZ | 0 0.0% | 1 | -100% 1 → 0 | OFF list | |
| 920 | CA | 0 0.0% | 1 | -100% 1 → 0 | OFF list | |
| TOTAL | 1,796 | 2,636 | -32% 2,636 → 1,796 |
300xx ran 14 a week (the median of the complete weeks) all summer, then stepped up hard. The step starts w/c 2026-08-31, and that week was almost entirely NASHVILLE-coded — before the #AT codes existed on 2026-09-11. The taps were opened on Atlanta geography into Nashville's own codes first; the #AT codes arrived afterwards to catch what was already flowing. Watch the total-intake column falling at the same time: Atlanta's share rose on a bigger numerator and a smaller denominator.
| Week commencing | 300xx | …on #NA | …on #AT | …other studio | Atlanta metro | …on #NA | …on #AT | All leads | ATL metro share |
|---|---|---|---|---|---|---|---|---|---|
| 2026-05-18 | 7 | 6 | 0 | 1 | 26 | 17 | 0 | 14,182 | 26 0.2% |
| 2026-05-25 | 11 | 7 | 0 | 4 | 38 | 27 | 0 | 13,178 | 38 0.3% |
| 2026-06-01 | 9 | 5 | 0 | 4 | 28 | 17 | 0 | 12,311 | 28 0.2% |
| 2026-06-08 | 16 | 13 | 0 | 3 | 31 | 26 | 0 | 11,628 | 31 0.3% |
| 2026-06-15 | 10 | 8 | 0 | 2 | 30 | 20 | 0 | 12,916 | 30 0.2% |
| 2026-06-22 | 11 | 11 | 0 | 0 | 37 | 31 | 0 | 12,205 | 37 0.3% |
| 2026-06-29 | 14 | 8 | 0 | 6 | 42 | 32 | 0 | 13,017 | 42 0.3% |
| 2026-07-06 | 16 | 10 | 0 | 6 | 34 | 23 | 0 | 13,211 | 34 0.3% |
| 2026-07-13 | 14 | 11 | 0 | 3 | 33 | 28 | 0 | 11,850 | 33 0.3% |
| 2026-07-20 | 17 | 16 | 0 | 1 | 49 | 46 | 0 | 13,326 | 49 0.4% |
| 2026-07-27 | 16 | 15 | 0 | 1 | 46 | 41 | 0 | 14,976 | 46 0.3% |
| 2026-08-03 | 6 | 4 | 0 | 2 | 19 | 14 | 0 | 12,918 | 19 0.1% |
| 2026-08-10 | 9 | 7 | 0 | 2 | 17 | 15 | 0 | 11,475 | 17 0.1% |
| 2026-08-17 | 17 | 11 | 0 | 6 | 45 | 31 | 0 | 16,995 | 45 0.3% |
| 2026-08-24 | 17 | 14 | 0 | 3 | 34 | 23 | 0 | 12,798 | 34 0.3% |
| 2026-08-31 | 52 | 51 | 0 | 1 | 96 | 93 | 0 | 9,294 | 96 1.0% |
| 2026-09-07 | 114 | 66 | 46 | 2 | 225 | 98 | 121 | 9,509 | 225 2.4% |
| 2026-09-14 part week | 40 | 2 | 38 | 0 | 105 | 8 | 91 | 4,108 | 105 2.6% |
Complete weeks only (17): 300xx averages 20.9 a week, Atlanta metro 48.8. First 8 complete weeks against the last 8: 300xx 94 → 248, Atlanta metro 266 → 531.
| Month | All leads | Atlanta metro | …on #NA codes | …on #AT codes | Nashville book | Nashville off-list | Nashville from GA |
|---|---|---|---|---|---|---|---|
| 2026-01 | 63,165 | 355 0.6% | 137 | 0 | 7,041 | 1,343 19.1% | 243 3.5% |
| 2026-02 | 55,534 | 414 0.7% | 245 | 0 | 5,323 | 1,182 22.2% | 327 6.1% |
| 2026-03 | 59,454 | 515 0.9% | 362 | 0 | 5,393 | 1,315 24.4% | 466 8.6% |
| 2026-04 | 57,568 | 249 0.4% | 136 | 0 | 5,382 | 1,041 19.3% | 225 4.2% |
| 2026-05 | 55,499 | 139 0.3% | 83 | 0 | 4,896 | 684 14.0% | 151 3.1% |
| 2026-06 | 52,827 | 141 0.3% | 104 | 0 | 4,984 | 861 17.3% | 186 3.7% |
| 2026-07 | 58,858 | 179 0.3% | 150 | 0 | 5,666 | 835 14.7% | 241 4.3% |
| 2026-08 | 59,163 | 128 0.2% | 96 | 0 | 4,980 | 360 7.2% | 152 3.1% |
| 2026-09 part month | 21,689 | 423 2.0% | 196 | 212 | 1,981 | 95 4.8% | 217 11.0% |
In area = the lead's 3-digit ZIP prefix is on its assigned studio's target list
(zip_target_prefixes.json, the 16.7.2026 list, every prefix within a 4-hour real drive).
That is the canonical OOA rule since 17 Jul 2026 — not the old 200-mile radius.
1. There is no Atlanta sheet on the target list. The list has eight sheets: Houston, Dallas, Chicago, Boston, Nashville, Miami, New York, Orlando. So an #AT lead cannot be scored in-area or out-of-area at all. This page says "no target list" rather than calling 336 leads a breach. Do not report Atlanta's breach rate as 100%.
2. Every other report is blind to #AT. suppliers.detectCity()
has no AT branch, so it returns Unknown — and every OOA report filters
Unknown out before counting. Until an Atlanta sheet exists and
PENDING_CITY_PREFIXES is folded into CITY_PREFIXES, these leads appear on this
page and nowhere else.
3. Not one #AT lead has reached a booker. Two independent CRM reports agree:
the lead-bookings report shows 0 bookings on any #AT code, and the lead-distribution report shows 0
distributed to every booker — #ATKIDSX and #AT1FX do not even appear as rows
in it, only the older empty #AT1 / #AT3 / #ATFB3 / #ATLP2 shells do. That is a live finding, not
a settled one: the market is only days old.
4. The prior window is not a clean baseline. It contains two unusually large intake days, so a "−x% vs prior window" on a total is partly that spike unwinding. The share-of-all-leads columns are the safer read, and the monthly tab is safer still.
• Is Atlanta a real studio opening, or are #AT leads meant to be worked by the Nashville room?
Nothing is being distributed either way.
• Where is the Atlanta ZIP target sheet? Without it no supplier can be held to an area on Atlanta.
• 302 and 305 are Atlanta metro and are on nobody's list — should they be added
to Nashville's sheet, or to a new Atlanta one?
• The #AT campaigns are pulling from Alabama, South Carolina and North Carolina as well as Georgia.
Is that intended?