CRM Leads by Campaign Code — 09/11/2026 → 09/17/2026

▸ How lead costs are calculated (click to show)

Spend Resolution — Priority Order

1. CRM ROI feed (pullROIData() → /report-roidatalib.php)
→ 814 codes returned

2. lead_costs.json perCode[code]
→ 7 code-specific overrides

3. lead_costs.json perSource[source]
→ applied to every code matching that source

4. $0 (no CRM / no fallback rate)

            spend = rate × leadsIn

            cpl   = spend / leadsIn

            cpb   = spend / booked

            roi   = (salesVal − spend) / spend × 100

Rates currently loaded from lead_costs.json

PER SOURCE:
Lead Pronto $15/leadBlue Rooms $7.52/leadBoost $0 (no cost)Neil $0 (no cost)Alan $0 (no cost)

PER CODE (overrides):
#BOSKIDSX $18.51/lead#CHIKIDSX $8.62/lead#DALKIDSX $14.83/lead#FLKIDSX $4.72/lead#HOUKIDSX $5.43/lead#NAKIDSX $13.73/lead#NYKIDSX $5/lead

To update these rates:
Edit C:\Users\Home\Studio1-Automation\lead_costs.json → commit → push. Re-run report.

Lead Sources 6 suppliers · Total spend $64,419 · Overall ROI +695%

Source	Codes	Leads In	Spend	Method	CPL	Booked	Conv%	CPB	Sales	Sales $	ROI
Lead Pronto	10	1,500	$30,483	LP rate — wk 2026-08-28 carried forward · £→$ $20.02/lead	$20.32	56	3.7%	$544	47	$93,100	+205%
Blue Rooms	46	4,303	$33,936	Fallback (per-code) 7 overrides	$7.89	195	4.5%	$174	149	$263,050	+675%
Boost	1	0	—	no spend data 1 code · $0	—	0	—	—	1	$50	—
Neil	32	1,460	—	no spend data 32 codes · $0	—	33	2.3%	—	37	$54,723	—
Alan	79	1,069	—	no spend data 79 codes · $0	—	59	5.5%	—	46	$89,049	—
Organic	1	70	—	no spend data 1 code · $0	—	4	5.7%	—	3	$12,000	—

By Lead Type what the money actually buys · PMax = PX/KX/GX together · MATURED cohort 2026-08-03 → 2026-09-02 · 58,633 leads · $874,605 cash

Lead type	Codes	Leads In	Booked	Conv%	Showed	Written $	Written / lead	Cash up front	Cash / lead
Alan / other	577	26,414 45.0%	917	3.47%	308	$538,151	$20.37	$176,741	$6.69
KIDSX (kids Meta)	8	11,559 19.7%	897	7.76%	431	$848,605	$73.42	$369,848	$32.00
Insta adults (1FX)	18	7,689 13.1%	532	6.92%	233	$381,542	$49.62	$145,495	$18.92
Lead Pronto	109	7,516 12.8%	453	6.03%	205	$394,240	$52.45	$122,836	$16.34
PMax (PX/KX/GX)	86	2,931 5.0%	77	2.63%	34	$53,100	$18.12	$14,325	$4.89
Snapchat	16	2,524 4.3%	186	7.37%	80	$138,699	$54.95	$45,360	$17.97

Cash / lead is the number to buy on. This block deliberately uses a matured cohort (30 days ending 15 days ago) — not the week above — because a lead from this week has not shown yet, so its Conv% and cash both read near zero. “Written” is the CRM's Total $ sold (contract value), of which only ~36% lands as cash up front; the rest is financed and collected later. No cost column: the USA Models dashboard attributes spend only on “All Sources”, so spend splits kids vs adult but not PMax within them.

City Summary

City	Leads In	Spend	CPL	Booked	Conv%	CPB	Sales	Sales $	ROI	Codes
Nashville	675	$5,210	$7.72	47	7.0%	$111	30	$55,000	+956%	17+5
New York	1,092	$5,510	$5.05	58	5.3%	$95.00	30	$64,547	+1071%	12+4
Dallas	1,114	$8,858	$7.95	57	5.1%	$155	44	$66,300	+648%	18+5
Chicago	979	$6,929	$7.08	44	4.5%	$157	32	$68,915	+895%	19+4
Boston	846	$9,697	$11.46	37	4.4%	$262	33	$65,285	+573%	16+5
Florida	1,404	$8,715	$6.21	48	3.4%	$182	51	$85,125	+877%	20+5
Houston	1,054	$7,366	$6.99	35	3.3%	$210	41	$80,400	+991%	19+4
Orlando	838	$9,127	$10.89	21	2.5%	$435	22	$26,400	+189%	10+4

Bookers 62 active · 16.3 avg daily (Mon–Fri) · 603 bookings · $28,825 deposits

Active Bookers

in date range

Avg Daily Active

16.3

working days only

Total Bookings

603

by bookers

Top Booker

Alecia H

24 bookings · Dallas

Day	Active	Bookings
Sat 09-12 wknd	5	5
Sun 09-13 wknd	4	4
Mon 09-14	12	13
Tue 09-15	5	8
Wed 09-16	10	10
Thu 09-17	22	28
Fri 09-18	24	42
Sat 09-19 wknd	27	33
Sun 09-20 wknd	22	33
Mon 09-21	29	43
Tue 09-22	24	34
Wed 09-23	24	37
Thu 09-24	23	30
Fri 09-25	37	57
Sat 09-26 wknd	45	78
Sun 09-27 wknd	44	80
Mon 09-28	14	16
Tue 09-29	15	19
Wed 09-30	6	7
Thu 10-01	5	6
Fri 10-02	8	9
Sat 10-03 wknd	6	7
Sun 10-04 wknd	2	2
Mon 10-05	2	2

City	Bookers	Bookings	Deposits $	Top Booker	Active Bookers
Boston	6	63	$3,125	Jamie H (16)	Jamie H 16 Evan C 12 Joselyn P 11 Martha M 10 Cheryl S 10 Kristie G 4
Dallas	9	103	$5,125	Alecia H (24)	Alecia H 24 Bari M 14 Jill S 13 Corban A 13 Michelle M 12 Hanna L 11 Aryanna S 9 Paola G 4 Eva M 3
Houston	8	65	$3,000	Jessica W (14)	Jessica W 14 Rosario A 9 Stephen R 9 Eduardo G 9 Jeffrey S 7 Zebbie R 7 Kimberly S 5 Brian P 5
New York	8	78	$3,600	Rob A (13)	Rob A 13 Estrella D 12 Mark L 12 Selina M 12 Kevin W 9 Chyna-Rae C 8 Charles B 8 Ali R 4
Chicago	10	91	$4,450	Carly L (12)	Carly L 12 Alexandra M 11 Perry K 11 Jonathan M 11 Andrew L 10 Edmond M 10 Bobbie M 8 Lauren W 8 Sherri B 8 Damien H 2
Nashville	6	72	$3,300	Scott T (17)	Scott T 17 Kieran R 15 Jorge B 14 Lisa M 11 Debra S 9 Miguel S 6
Florida	15	131	$6,225	Victoria M (17)	Victoria M 17 Summer A 16 Steven M 12 Debbi H 11 Erica S 9 Andrew B 8 Courteney M 8 Brianna K 8 Celeste N 7 Monica E 7 Helen H 7 Jennifer D 6 David P 6 Sarah S 5 Cindy D 4

▸ Full booker detail (62 rows)

Booker	Primary City	Bookings	Days	Avg/Day	Deposits $	Top Code	Top Source
Alecia H	Dallas	24	12	2.0	$1,200	#DALSNAP	Blue Rooms
Scott T	Nashville	17	10	1.7	$850	#NAKIDSX	Blue Rooms
Victoria M	Florida	17	12	1.4	$800	#FLKIDSX	Blue Rooms
Jamie H	Boston	16	8	2.0	$800	#BOSLP2	Blue Rooms
Summer A	Florida	16	11	1.5	$625	#FLKIDSX	Blue Rooms
Kieran R	Nashville	15	10	1.5	$700	#NAKIDSX	Blue Rooms
Bari M	Dallas	14	8	1.8	$750	#DAL1FX	Blue Rooms
Jorge B	Nashville	14	8	1.8	$500	#NAKIDSX	Blue Rooms
Jessica W	Houston	14	8	1.8	$625	#HOUKIDSX	Blue Rooms
Jill S	Dallas	13	9	1.4	$600	#BOSKIDSX	Blue Rooms
Corban A	Dallas	13	7	1.9	$650	#DALKIDSX	Blue Rooms
Rob A	New York	13	7	1.9	$625	#NYKIDSX	Blue Rooms
Evan C	Boston	12	9	1.3	$600	#BOS1FX	Blue Rooms
Carly L	Chicago	12	10	1.2	$600	#CHILP2	Alan
Estrella D	New York	12	7	1.7	$450	#NYKIDSX	Blue Rooms
Michelle M	Dallas	12	5	2.4	$575	#DAL1FX	Blue Rooms
Mark L	New York	12	7	1.7	$300	#NYN1N	Neil
Selina M	New York	12	7	1.7	$700	#NYLP2	Blue Rooms
Steven M	Florida	12	9	1.3	$550	#ORLP2	Blue Rooms
Hanna L	Dallas	11	6	1.8	$550	#DALKIDSX	Blue Rooms
Alexandra M	Chicago	11	8	1.4	$525	#CHILP2	Blue Rooms
Joselyn P	Boston	11	8	1.4	$550	#FL01	Blue Rooms
Perry K	Chicago	11	8	1.4	$550	#CHILP2	Lead Pronto
Jonathan M	Chicago	11	8	1.4	$475	#CHILP2	Blue Rooms
Lisa M	Nashville	11	8	1.4	$500	#NALP2	Blue Rooms
Debbi H	Florida	11	8	1.4	$525	#FL1FX	Blue Rooms
Martha M	Boston	10	10	1.0	$500	#BOSLP2	Blue Rooms
Cheryl S	Boston	10	6	1.7	$475	#BOSLP2	Blue Rooms
Andrew L	Chicago	10	8	1.3	$450	#CHILP2	Lead Pronto
Edmond M	Chicago	10	10	1.0	$500	#CHIKIDSX	Blue Rooms
Aryanna S	Dallas	9	6	1.5	$450	#DAL1FX	Blue Rooms
Rosario A	Houston	9	7	1.3	$350	#HOU3CX1F	Alan
Stephen R	Houston	9	7	1.3	$400	#HOUKIDSX	Blue Rooms
Eduardo G	Houston	9	6	1.5	$450	#HOUKIDSX	Blue Rooms
Kevin W	New York	9	8	1.1	$425	#NY1FX	Blue Rooms
Erica S	Florida	9	6	1.5	$375	#FLKIDSX	Alan
Debra S	Nashville	9	8	1.1	$450	#NALP2	Lead Pronto
Bobbie M	Chicago	8	5	1.6	$450	#CHILP2	Lead Pronto
Lauren W	Chicago	8	5	1.6	$400	#NYKIDSX	Blue Rooms
Sherri B	Chicago	8	7	1.1	$400	#CHIFB31M	Alan
Chyna-Rae C	New York	8	6	1.3	$400	#NYN1N	Neil
Charles B	New York	8	8	1.0	$500	#NY1FX	Blue Rooms
Andrew B	Florida	8	6	1.3	$450	#FLFB31M	Alan
Courteney M	Florida	8	5	1.6	$400	#FLKIDSX	Blue Rooms
Brianna K	Florida	8	5	1.6	$400	#FLKIDSX	Blue Rooms
Jeffrey S	Houston	7	6	1.2	$325	#HOUFB31M	Alan
Zebbie R	Houston	7	4	1.8	$350	#HOUKIDSX	Blue Rooms
Celeste N	Florida	7	4	1.8	$400	#FL1FX	Blue Rooms
Monica E	Florida	7	6	1.2	$400	#ORLP2	Blue Rooms
Helen H	Florida	7	5	1.4	$400	#ORL1FX	Blue Rooms
Miguel S	Nashville	6	3	2.0	$300	#NA1FX	Blue Rooms
Jennifer D	Florida	6	4	1.5	$175	#ORLGD	Alan
David P	Florida	6	5	1.2	$275	#FLFB31M	Alan
Kimberly S	Houston	5	4	1.3	$250	#HOULP2	Blue Rooms
Brian P	Houston	5	5	1.0	$250	#HOUKIDSX	Blue Rooms
Sarah S	Florida	5	3	1.7	$250	#FLKIDSX	Alan
Kristie G	Boston	4	3	1.3	$200	#BOSKIDSX	Blue Rooms
Paola G	Dallas	4	4	1.0	$200	#DALKIDSX	Blue Rooms
Ali R	New York	4	3	1.3	$200	#NY5AB	Neil
Cindy D	Florida	4	4	1.0	$200	#FL1FX	Blue Rooms
Eva M	Dallas	3	3	1.0	$150	#DAL5AB	Neil
Damien H	Chicago	2	2	1.0	$100	#CHILP2	Lead Pronto

Leads Available to Distribute As of Sep 17, 3:57 AM CT · Grand total: 4,493 leads

City	Available	Bookers	Campaign Breakdown
Boston	376	6 bookers	6AB Boston 131KIDS Boston 39PREMIUM BOSTON 116SECOND Boston 75AB Boston 74AB/N1N Boston 5Refreshers 71
Dallas	526	7 bookers	SECOND Dallas 136AB Dallas 283KIDS Dallas 49PREMIUM Dallas 765AB Dallas 19Refreshers 86
Houston	453	8 bookers	PREMIUM Houston 112SECOND Houston 12MALE Houston 1FEMALE Houston 16AB Houston 1535AB Houston 27KIDS Houston 95Refreshers 52
Chicago	781	7 bookers	6AB Chicago 258KIDS Chicago 210PREMIUM CHICAGO 102SECOND Chicago 765AB Chicago 58Refreshers 77
Nashville	219	6 bookers	PREMIUM Nashvile 42SECOND Nashville 66AB Nashville 535AB Nashville 9KIDS Nashville 52Refreshers 57
Florida	869	15 bookers	6AB Florida 173PREMIUM Florida 61SECOND Florida 15AB Florida 19KIDS Florida 134ORLANDO 94Refreshers 387
NYC	1269

Nashville 17 campaign codes · 675 leads in

675

Leads In

$5,210

Spend

CPL

Booked

7.0%

Conv

$111

CPB

$55,000

Sales $

+956%

ROI

Fresh

527 leads

8.5% conv

45 booked

Spend $5,210 · CPL $10 · CPB $116 · ROI +835%

4AB / N1N

36 leads

0.0% conv

0 booked

No spend tracked

5AB / 6AB / CMN / TC

112 leads

1.8% conv

2 booked

No spend tracked

Campaign Code	Source	Leads In	Spend	CPL	Booked	Conv%	CPB	Sales	Sales $	ROI
#NA3CX1M	Alan	12	—	—	2	16.7%	—	1	$500	—
#NAKIDSX	Blue Rooms	159	$2,183	$13.73	21	13.2%	$104	7	$18,400	+743%
#NA3CX1F	Alan	19	—	—	2	10.5%	—	0	—	—
#NAFB32M	Alan	10	—	—	1	10.0%	—	2	$4,800	—
#NAFB31M	Alan	24	—	—	2	8.3%	—	1	$50	—
#NASSNAP	Blue Rooms	32	$241	$7.52	2	6.3%	$120	4	$9,050	+3661%
#NALP2	Lead Pronto	99	$1,590	$16.06	6	6.1%	$265	4	$6,100	+284%
#NA1FX	Blue Rooms	159	$1,196	$7.52	9	5.7%	$133	3	$2,750	+130%
#NAFB32F	Alan	4	—	—	0	0.0%	—	1	$3,000	—
#NAFB31F	Alan	4	—	—	0	0.0%	—	1	$50	—
#NA3CX2F	Alan	4	—	—	0	0.0%	—	0	—	—
#NA3CX3F	Alan	1	—	—	0	0.0%	—	1	$4,000	—
#NASGX	Blue Rooms	0	—	—	0	—	—	0	—	—
#NAIG21F	Alan	0	—	—	0	—	—	0	—	—
#NADX	Blue Rooms	0	—	—	0	—	—	0	—	—
#NAIG22F	Alan	0	—	—	0	—	—	0	—	—
#NAFB33F	Alan	0	—	—	0	—	—	0	—	—
Recycled / Unpriced · 5 codes · 148 leads
#NACMN	Neil	13	—	—	1	7.7%	—	0	—	—
#NA5AB	Neil	18	—	—	1	5.6%	—	1	$2,000	—
#NA4AB	Alan	1	—	—	0	0.0%	—	0	—	—
#NA6AB	Neil	81	—	—	0	0.0%	—	1	—	—
#NAN1N	Neil	35	—	—	0	0.0%	—	3	$4,300	—

New York 12 campaign codes · 1,092 leads in

1,092

Leads In

$5,510

Spend

CPL

Booked

5.3%

Conv

$95

CPB

$64,547

Sales $

+1071%

ROI

Fresh

792 leads

6.1% conv

48 booked

Spend $5,510 · CPL $7 · CPB $115 · ROI +856%

4AB / N1N

61 leads

4.9% conv

3 booked

No spend tracked

5AB / 6AB / CMN / TC

239 leads

2.9% conv

7 booked

No spend tracked

Campaign Code	Source	Leads In	Spend	CPL	Booked	Conv%	CPB	Sales	Sales $	ROI
#NYKIDSX	Blue Rooms	472	$2,360	$5.00	33	7.0%	$71.52	16	$37,150	+1474%
#NY1FX	Blue Rooms	190	$1,429	$7.52	13	6.8%	$110	2	$4,050	+183%
#NYLP2	Lead Pronto	124	$1,713	$13.82	2	1.6%	$857	2	$4,100	+139%
#NY3CX1M	Alan	1	—	—	0	0.0%	—	2	$3,399	—
#NYSNAP	Blue Rooms	1	$7.52	$7.52	0	0.0%	—	1	$4,000	+53091%
#NYFB32M	Alan	1	—	—	0	0.0%	—	0	—	—
#NYFB31M	Alan	2	—	—	0	0.0%	—	0	—	—
#NY3CX1F	Alan	1	—	—	0	0.0%	—	0	—	—
#NYGD	Alan	0	—	—	0	—	—	1	—	—
#NYDX	Blue Rooms	0	—	—	0	—	—	0	—	—
#NYPX	Blue Rooms	0	—	—	0	—	—	0	—	—
#NYKPX	Blue Rooms	0	—	—	0	—	—	0	—	—
Recycled / Unpriced · 4 codes · 300 leads
#NY5AB	Neil	36	—	—	5	13.9%	—	0	—	—
#NYCMN	Neil	36	—	—	2	5.6%	—	2	$7,000	—
#NYN1N	Neil	61	—	—	3	4.9%	—	3	$4,449	—
#NY6AB	Neil	167	—	—	0	0.0%	—	1	$399	—

Dallas 18 campaign codes · 1,114 leads in

1,114

Leads In

$8,858

Spend

CPL

Booked

5.1%

Conv

$155

CPB

$66,300

Sales $

+648%

ROI

Fresh

960 leads

5.6% conv

54 booked

Spend $8,858 · CPL $9 · CPB $164 · ROI +613%

4AB / N1N

45 leads

2.2% conv

1 booked

No spend tracked

5AB / 6AB / CMN / TC

109 leads

1.8% conv

2 booked

No spend tracked

Campaign Code	Source	Leads In	Spend	CPL	Booked	Conv%	CPB	Sales	Sales $	ROI
#DALSNAP	Blue Rooms	54	$406	$7.52	6	11.1%	$67.68	2	$4,050	+897%
#DALFB31M	Alan	58	—	—	5	8.6%	—	2	$1,050	—
#DALFB32M	Alan	12	—	—	1	8.3%	—	0	—	—
#DALKIDSX	Blue Rooms	255	$3,782	$14.83	19	7.5%	$199	15	$14,800	+291%
#DAL3CX1M	Alan	54	—	—	3	5.6%	—	5	$14,550	—
#DAL1FX	Blue Rooms	260	$1,955	$7.52	12	4.6%	$163	7	$12,700	+550%
#DAL3CX1F	Alan	91	—	—	3	3.3%	—	3	$4,300	—
#DALP2	Lead Pronto	146	$2,715	$18.60	4	2.7%	$679	4	$11,600	+327%
#DALFB31F	Alan	11	—	—	0	0.0%	—	0	—	—
#DALFB33M	Alan	1	—	—	0	0.0%	—	0	—	—
#DAL3CX2M	Alan	5	—	—	0	0.0%	—	0	—	—
#DALFB32F	Alan	4	—	—	0	0.0%	—	0	—	—
#DALKIDS	Alan	1	—	—	0	0.0%	—	0	—	—
#DALFB33F	Alan	1	—	—	0	0.0%	—	1	$50	—
#DAL3CX2F	Alan	3	—	—	0	0.0%	—	0	—	—
#DAL3CX3F	Alan	4	—	—	0	0.0%	—	0	—	—
#DALGX	Blue Rooms	0	—	—	1	—	—	1	$50	—
#DALDX	Blue Rooms	0	—	—	0	—	—	0	—	—
Recycled / Unpriced · 5 codes · 154 leads
#DAL5AB	Neil	11	—	—	2	18.2%	—	0	—	—
#DALN1N	Neil	44	—	—	1	2.3%	—	2	$100	—
#DAL6AB	Neil	91	—	—	0	0.0%	—	2	$3,050	—
#DAL4AB	Alan	1	—	—	0	0.0%	—	0	—	—
#DALCMN	Neil	7	—	—	0	0.0%	—	0	—	—

Chicago 19 campaign codes · 979 leads in

979

Leads In

$6,929

Spend

CPL

Booked

4.5%

Conv

$157

CPB

$68,915

Sales $

+895%

ROI

Fresh

789 leads

5.2% conv

41 booked

Spend $6,929 · CPL $9 · CPB $169 · ROI +816%

4AB / N1N

45 leads

2.2% conv

1 booked

No spend tracked

5AB / 6AB / CMN / TC

145 leads

1.4% conv

2 booked

No spend tracked

Campaign Code	Source	Leads In	Spend	CPL	Booked	Conv%	CPB	Sales	Sales $	ROI
#CHIFB32F	Alan	3	—	—	2	66.7%	—	0	—	—
#CHI3CX3M	Alan	2	—	—	1	50.0%	—	0	—	—
#CHI3CX1M	Alan	17	—	—	2	11.8%	—	0	—	—
#CHIFB31M	Alan	46	—	—	5	10.9%	—	0	—	—
#CHILP2	Lead Pronto	211	$3,197	$15.15	17	8.1%	$188	16	$34,350	+974%
#CHIFB31F	Alan	21	—	—	1	4.8%	—	0	—	—
#CHI3CX1F	Alan	22	—	—	1	4.5%	—	0	—	—
#CHISNAP	Blue Rooms	29	$218	$7.52	1	3.4%	$218	5	$15,500	+7007%
#CHIKIDSX	Blue Rooms	255	$2,198	$8.62	7	2.7%	$314	2	$6,000	+173%
#CHI1FX	Blue Rooms	175	$1,316	$7.52	4	2.3%	$329	4	$7,640	+481%
#CHI3CX3F	Alan	1	—	—	0	0.0%	—	0	—	—
#CHIFB32M	Alan	5	—	—	0	0.0%	—	0	—	—
#CHI3CX2M	Alan	1	—	—	0	0.0%	—	0	—	—
#CHI3CX2F	Alan	1	—	—	0	0.0%	—	0	—	—
#CHIDX	Blue Rooms	0	—	—	0	—	—	0	—	—
#CHIPX	Blue Rooms	0	—	—	0	—	—	0	—	—
#CHIIG21F	Alan	0	—	—	0	—	—	0	—	—
#CHIGX	Blue Rooms	0	—	—	0	—	—	0	—	—
#CHIFB33F	Alan	0	—	—	0	—	—	0	—	—
Recycled / Unpriced · 4 codes · 190 leads
#CHICMN	Neil	17	—	—	1	5.9%	—	2	$4,000	—
#CHIN1N	Neil	45	—	—	1	2.2%	—	1	$400	—
#CHI6AB	Neil	109	—	—	1	0.9%	—	1	$1,000	—
#CHI5AB	Neil	19	—	—	0	0.0%	—	1	$25	—

Boston 16 campaign codes · 846 leads in

846

Leads In

$9,697

Spend

$11

CPL

Booked

4.4%

Conv

$262

CPB

$65,285

Sales $

+573%

ROI

Fresh

695 leads

4.7% conv

33 booked

Spend $9,697 · CPL $14 · CPB $294 · ROI +573%

4AB / N1N

43 leads

2.3% conv

1 booked

No spend tracked

5AB / 6AB / CMN / TC

108 leads

2.8% conv

3 booked

No spend tracked

Campaign Code	Source	Leads In	Spend	CPL	Booked	Conv%	CPB	Sales	Sales $	ROI
#BOSKIDSX	Blue Rooms	140	$2,591	$18.51	10	7.1%	$259	11	$27,785	+972%
#BOFB31M	Alan	16	—	—	1	6.3%	—	0	—	—
#BOSLP2	Lead Pronto	208	$5,158	$24.80	10	4.8%	$516	2	$4,050	-21%
#BO3CX1M	Alan	24	—	—	1	4.2%	—	2	$1,250	—
#BOS1FX	Blue Rooms	229	$1,722	$7.52	8	3.5%	$215	10	$23,650	+1273%
#BOSSNAP	Blue Rooms	30	$226	$7.52	1	3.3%	$226	1	$4,000	+1673%
#BO3CX1F	Alan	32	—	—	1	3.1%	—	2	$4,400	—
#BOFB31F	Alan	8	—	—	0	0.0%	—	0	—	—
#BO3CX3F	Alan	3	—	—	0	0.0%	—	0	—	—
#BOFB32F	Alan	2	—	—	0	0.0%	—	0	—	—
#BO3CX3M	Alan	1	—	—	0	0.0%	—	0	—	—
#BOFB32M	Alan	2	—	—	0	0.0%	—	0	—	—
#BOSGX	Blue Rooms	0	—	—	1	—	—	1	—	—
#BOSDX	Blue Rooms	0	—	—	0	—	—	1	$50	—
#BOS13F	Boost	0	—	—	0	—	—	1	$50	—
#BO3CX2M	Alan	0	—	—	0	—	—	0	—	—
Recycled / Unpriced · 5 codes · 151 leads
#BOSCMN	Neil	13	—	—	2	15.4%	—	1	$50	—
#BOSN1N	Neil	42	—	—	1	2.4%	—	1	—	—
#BOS6AB	Neil	81	—	—	1	1.2%	—	0	—	—
#BOS5AB	Neil	14	—	—	0	0.0%	—	0	—	—
#BOS4AB	Alan	1	—	—	0	0.0%	—	0	—	—

Florida 20 campaign codes · 1,404 leads in

1,404

Leads In

$8,715

Spend

CPL

Booked

3.4%

Conv

$182

CPB

$85,125

Sales $

+877%

ROI

Fresh

1,212 leads

3.5% conv

42 booked

Spend $8,715 · CPL $7 · CPB $207 · ROI +681%

4AB / N1N

41 leads

2.4% conv

1 booked

No spend tracked

5AB / 6AB / CMN / TC

151 leads

3.3% conv

5 booked

No spend tracked

Campaign Code	Source	Leads In	Spend	CPL	Booked	Conv%	CPB	Sales	Sales $	ROI
#FL3CX2F	Alan	2	—	—	1	50.0%	—	1	$1,500	—
#FLFB31M	Alan	63	—	—	6	9.5%	—	1	$4,000	—
#FLFB32F	Alan	15	—	—	1	6.7%	—	0	—	—
#FL01	Organic	70	—	—	4	5.7%	—	3	$12,000	—
#FL1FX	Blue Rooms	263	$1,978	$7.52	11	4.2%	$180	7	$7,250	+267%
#FLP2	Lead Pronto	181	$4,458	$24.63	6	3.3%	$743	1	$2,500	-44%
#FLFB31F	Alan	33	—	—	1	3.0%	—	1	$4,000	—
#FLKIDSX	Blue Rooms	467	$2,204	$4.72	11	2.4%	$200	21	$24,100	+993%
#FL3CX1F	Alan	63	—	—	1	1.6%	—	2	$4,000	—
#FLSNAP	Blue Rooms	9	$67.68	$7.52	0	0.0%	—	0	—	-100%
#FL3CX1M	Alan	41	—	—	0	0.0%	—	1	$4,000	—
#FLGX	Blue Rooms	1	$7.52	$7.52	0	0.0%	—	0	—	-100%
#FL3CX3F	Alan	3	—	—	0	0.0%	—	0	—	—
#FL3CX2M	Alan	1	—	—	0	0.0%	—	0	—	—
#FLP1M	Lead Pronto	0	—	—	0	—	—	1	$100	—
#FLGD	Alan	0	—	—	0	—	—	1	—	—
#FL4IG31M	Alan	0	—	—	0	—	—	1	$4,000	—
#FLKX	Blue Rooms	0	—	—	0	—	—	1	$600	—
#FL4IG32F	Alan	0	—	—	0	—	—	0	—	—
#FLDX	Blue Rooms	0	—	—	0	—	—	0	—	—
Recycled / Unpriced · 5 codes · 192 leads
#FLCMN	Neil	18	—	—	2	11.1%	—	2	$6,500	—
#FL6AB	Neil	110	—	—	3	2.7%	—	4	$6,525	—
#FLN1N	Neil	41	—	—	1	2.4%	—	0	—	—
#FL5AB	Neil	23	—	—	0	0.0%	—	2	$50	—
#FL4AB	Alan	0	—	—	0	—	—	1	$4,000	—

Houston 19 campaign codes · 1,054 leads in

1,054

Leads In

$7,366

Spend

CPL

Booked

3.3%

Conv

$210

CPB

$80,400

Sales $

+991%

ROI

Fresh

844 leads

3.9% conv

33 booked

Spend $7,366 · CPL $9 · CPB $223 · ROI +803%

4AB / N1N

48 leads

0.0% conv

0 booked

No spend tracked

5AB / 6AB / CMN / TC

162 leads

1.2% conv

2 booked

No spend tracked

Campaign Code	Source	Leads In	Spend	CPL	Booked	Conv%	CPB	Sales	Sales $	ROI
#HOUSNAP	Blue Rooms	14	$105	$7.52	3	21.4%	$35.09	0	—	-100%
#HOU3CX1M	Alan	34	—	—	3	8.8%	—	1	$4,000	—
#HOU3CX1F	Alan	48	—	—	3	6.3%	—	2	$4,400	—
#HOUKIDSX	Blue Rooms	285	$1,548	$5.43	11	3.9%	$141	7	$13,125	+748%
#HOUFB31M	Alan	81	—	—	3	3.7%	—	2	$4,250	—
#HOULP2	Lead Pronto	209	$4,758	$22.77	6	2.9%	$793	8	$16,650	+250%
#HOU1FX	Blue Rooms	127	$955	$7.52	3	2.4%	$318	12	$20,650	+2062%
#HOUFB32M	Alan	6	—	—	0	0.0%	—	0	—	—
#HOUFB31F	Alan	29	—	—	0	0.0%	—	1	$400	—
#HOUFB32F	Alan	7	—	—	0	0.0%	—	1	$3,000	—
#HOU3DE1M	Alan	1	—	—	0	0.0%	—	0	—	—
#HOU3CX2M	Alan	2	—	—	0	0.0%	—	0	—	—
#HOUFB33M	Alan	1	—	—	0	0.0%	—	0	—	—
#HOUGX	Blue Rooms	0	—	—	1	—	—	0	—	—
#HOULP1	Lead Pronto	0	—	—	0	—	—	1	$50	—
#HOUDX	Blue Rooms	0	—	—	0	—	—	0	—	—
#HOUFB33F	Alan	0	—	—	0	—	—	0	—	—
#HOUPX	Blue Rooms	0	—	—	0	—	—	0	—	—
#HOUKX	Blue Rooms	0	—	—	0	—	—	0	—	—
Recycled / Unpriced · 4 codes · 210 leads
#HOUCMN	Neil	19	—	—	1	5.3%	—	3	$4,875	—
#HOU6AB	Neil	123	—	—	1	0.8%	—	1	$4,000	—
#HOU5AB	Neil	20	—	—	0	0.0%	—	0	—	—
#HOUN1N	Neil	48	—	—	0	0.0%	—	2	$5,000	—

Orlando 10 campaign codes · 838 leads in

838

Leads In

$9,127

Spend

$11

CPL

Booked

2.5%

Conv

$435

CPB

$26,400

Sales $

+189%

ROI

Fresh

720 leads

2.5% conv

18 booked

Spend $9,127 · CPL $13 · CPB $507 · ROI +178%

4AB / N1N

45 leads

0.0% conv

0 booked

No spend tracked

5AB / 6AB / CMN / TC

73 leads

4.1% conv

3 booked

No spend tracked

Campaign Code	Source	Leads In	Spend	CPL	Booked	Conv%	CPB	Sales	Sales $	ROI
#ORLFB31M	Alan	58	—	—	6	10.3%	—	5	$6,100	—
#ORL1FX	Blue Rooms	270	$2,030	$7.52	7	2.6%	$290	3	$5,550	+173%
#ORLP2	Lead Pronto	322	$6,893	$21.41	5	1.6%	$1,379	8	$13,600	+97%
#ORLFB32F	Alan	10	—	—	0	0.0%	—	0	—	—
#ORLFB31F	Alan	33	—	—	0	0.0%	—	0	—	—
#ORLSNAP	Blue Rooms	27	$203	$7.52	0	0.0%	—	4	$100	-51%
#ORLGX	Blue Rooms	0	—	—	0	—	—	1	$50	—
#ORL4IG31M	Alan	0	—	—	0	—	—	0	—	—
#ORL4IG31F	Alan	0	—	—	0	—	—	0	—	—
#ORLDX	Blue Rooms	0	—	—	0	—	—	0	—	—
Recycled / Unpriced · 4 codes · 118 leads
#ORL6AB	Neil	60	—	—	3	5.0%	—	0	—	—
#ORLN1N	Neil	45	—	—	0	0.0%	—	0	—	—
#ORLCMN	Neil	7	—	—	0	0.0%	—	1	$1,000	—
#ORL5AB	Neil	6	—	—	0	0.0%	—	0	—	—

CRM Leads — By Campaign Code