| Metric | 26 Mar Original | 13 Apr Current | Change |
|---|---|---|---|
| Ad Spend | $2,258 | $2,258 | -- |
| Leads (Facebook) | 462 | 462 | -- |
| Cost Per Lead | $4.89 | $4.89 | -- |
| Pipeline Total | ~462 | 563 | +101 new |
| Replied | 156 (34%) | 207 (37%) | +51 |
| Booked a Day | 88 (56% of replies) | 111 (54% of replies) | +23 |
| Sold | 7 ($6,700) | 7 ($6,700) | -- |
| Payment Scheduled | 7 | 8 | +1 |
| Said No | 12 (7.7%) | 14 (6.8%) | +2 |
| Stop | 3 (0.6%) | 3 (0.5%) | -- |
| No Reply | ~303 (66%) | 356 (63%) | +53 |
| Date | Spend | Leads | CPL | Clicks | Impr | Reach |
|---|---|---|---|---|---|---|
| 18 Mar Day 1 | $66.82 | 5 | $13.36 | 28 | 2,243 | 1,955 |
| 19 Mar | $129.99 | 37 | $3.51 | 144 | 2,918 | 2,083 |
| 20 Mar | $355.06 | 70 | $5.07 | 312 | 8,239 | 5,915 |
| 21 Mar Best CPL | $340.79 | 89 | $3.83 | 335 | 6,748 | 5,328 |
| 22 Mar | $370.99 | 68 | $5.46 | 309 | 8,126 | 6,311 |
| 23 Mar | $386.15 | 76 | $5.08 | 277 | 9,028 | 6,955 |
| 24 Mar | $257.48 | 54 | $4.77 | 220 | 6,374 | 5,284 |
| 25 Mar | $286.61 | 45 | $6.37 | 210 | 6,097 | 5,152 |
| 26 Mar | $89.39 | 20 | $4.47 | 76 | 1,744 | 1,646 |
| TOTAL | $2,283.28 | 464 | $4.92 | 1,911 | 51,517 | 40,629 |
The pipeline grew from ~462 to 563 opportunities (+101). The original Mar 18-26 campaign generated 464 leads from $2,283 in ad spend. 101 new leads have entered the pipeline from newer April campaigns.
207 have now replied (was 156 on Mar 26 -- +51 more replies). Reply rate improved from 34% to 37%. Of those, 111 have booked a day (was 88 -- +23 more bookings). Monday saw the biggest jump: 4 → 13 (+9). Sunday 3 → 7 and Saturday 2 → 6.
Revenue remains at $6,700 from 7 closed sales (5x $1,000/wk + 1x $700 PIF + 1x $1,000/mo). No new sales closed since Mar 26. 8 leads now have payment scheduled (was 7).
Only 14 said no (was 12 -- just +2 in 18 days). Stop count unchanged at 3. The No Reply pool grew to 356 (was ~303) as new leads entered the pipeline.
The original campaign leads continue to convert. More are replying and booking days, but no new closes since Mar 26 -- the 8 pending scheduled payments are the next revenue to watch. The funnel is healthy: low rejection (6.8%), high booking rate (54% of replies), and only 0.5% opt-out.