ICONIC AI — Sales Test Report

Virtual Ads — Daily Breakdown

Date	Spend	Leads	CPL	Clicks	Impr	Reach
18 Mar Day 1	$47.42	5	$9.48	22	1,270	1,217
19 Mar	$129.99	37	$3.51	144	2,918	2,578
20 Mar	$355.06	70	$5.07	312	8,239	7,431
21 Mar Best CPL	$340.79	89	$3.83	335	6,748	6,245
22 Mar	$370.99	68	$5.46	309	8,126	7,273
23 Mar	$386.15	76	$5.08	277	9,027	8,190
24 Mar	$257.20	54	$4.76	136	3,764	3,499
25 Mar	$286.08	45	$6.36	211	6,200	5,700
26 Mar Today	$83.83	18	$4.66	65	1,800	1,650
TOTAL	$2,257.51	462	$4.89	1,811	48,092	43,783

GHL Pipeline — ICONIC AI (22 stages)

No Reply

~303

Replied but no day

Tuesday

Wednesday

Thursday

Said No

Friday

Agreed - Scheduled payment

Anyday

Sold - $1,000/wk

Monday - Time agreed

Monday

Sunday

Stop

Saturday

Sold - $700

Sold - $1,000/mo

Booked day

Tuesday time confirmed

Sold - $400

Sold - $1,000 biweekly

Total in Pipeline~462

Lead Funnel

Leads (Facebook)462

↓

~100% entered pipeline

In GHL Pipeline~462

↓

34% replied (156 of ~462)

Replied156

↓

56% booked/agreed (88 of 156)

Booked / Time Agreed88

↓

7 sold ($6,700) + 7 payment agreed | 12 said no

Sold / Agreed14

Key Numbers

Avg daily spend$250.83

Cost per lead$4.89 (462 leads)

Best CPL day19 Mar — $3.51 Best

Lead to Reply rate33.8% (156 of ~462)

Reply to Booked rate56.4% (88 of 156)

Revenue closed$6,700 (7 sales) 3x ad spend ROI

Payment agreed7 more pending

Said No12 of 156 (7.7%)

Drop-off (Stop)3 of ~462 (0.6%) Low

Cost per sale$322.50 ($2,258 / 7 sales)

What's Happening

The Ads

Virtual Ads launched Wednesday 18 March. Over 9 days we've spent $2,258 generating 462 leads at $4.89 CPL. Daily spend peaked at $386 on 23 Mar. Yesterday's CPL was high at $6.36 — worth monitoring but one day doesn't make a trend.

Pipeline Progress

156 have replied (34%). Of those, 88 booked a day (56%). 7 sold for $6,700 (5x $1,000/wk + 1x $700 PIF + 1x $1,000/mo) and 7 more have payment scheduled. Only 12 said no (7.7%) and 3 stopped (0.6%).

ROI

$6,700 revenue on $2,258 ad spend = 3x return. Cost per sale is $322.50. With 7 more payments pending, revenue will climb further. The $1,000/wk plans alone will generate recurring revenue.

What Needs Attention

The No Reply rate of ~66% remains the biggest bottleneck. ~303 leads haven't responded. 42 people replied but haven't locked in a day — the largest warm pool yet.