AI room visualiser + wedding directory + referral engine. Venues pay to be listed. Couples use it free. You make money on both ends.
£500
per venue / month
19k
UK venues to target
120
clients = £60k/mo
~£0
cost to add a client
What's already built
BuiltAI room visualiser
Takes a room and generates realistic event layouts. Couples can see their wedding in the actual space. This is the hook that gets venues interested.
BuiltWedding planner app (Neil)
Reverse-timeline tool. Enter engagement date + wedding date. App generates 29 bookable checklist items with referral links. Every item is a commission opportunity.
PartialDirectory structure
Concept is clear. Venues pay £500/month to appear in the wedding planner directory. Not yet deployed as a live listing system — this is the piece to build.
The offer — what you say to venues
The no-brainer pitch
Set-up: free (or £200 if they want it embedded on their site, £300 to include website integration on day one). Monthly: £500. What they get: AI room visualiser on their site, listing in the wedding planning directory, leads from couples using the planner app. What it costs them to say no: their competitors will say yes.
The kicker Neil added: don't get in the directory unless you pay monthly. Directory placement = forced retention.
The funnel — how it all connects
1
Cold email to 19k venues
Nick pulls the list. Mark sets up Instantly. Neil writes the copy. Subject line angle: "Your competitor just added AI to their event bookings."
2
Landing page with live demo
Show the AI visualiser working on a generic event space. Let them see what couples would see. The product sells itself visually — no long copy needed.
3
Free setup / £200 onboarding
They submit their venue info and photos. System generates their personalised tool. Near-zero manual work on your end. They can test before going live.
4
£500/month recurring + directory listing
They go live. Couples using the wedding planner app see them in the directory. Every time a couple books a venue via the app — £100 referral fee on top.
+
Upsell stack (zero extra cost to add)
AI SEO, social media automation, voice AI receptionist, reputational management. Each is already built. Same client, more MRR.
Who does what
Mark
Set up Instantly campaign (4 hrs)
Build / refine the landing page
Technical onboarding of new venues
Build the directory listing system
Nick
Pull 19k venue email list (1 hr)
Manage Instantly replies daily (15 min)
Source and verify contacts
Track sign-ups and pipeline
Neil
Write outreach email copy
Write landing page headline + offer
Handle high-value venue conversations
Build the no-brainer upsell logic
Actions — this week
Nick — do today
Pull the 19,000 UK event venue and hotel email list from the tool you already have access to. Export as CSV ready for Instantly upload. 1 hour max.
Mark — do this week
Set up the Instantly campaign sequence. Upload the list. Configure domain warm-up if not already running. Build or update the landing page with a live visualiser demo. 4 hours.
Neil — write the email
Problem-aware angle. Don't mention AI in the subject. Hook on what couples expect vs what most venues offer. CTA: see a 60-second demo. Keep it to 80 words max.
Facebook/Meta ad → 10-question quiz → AI diagnoses their problems → routes them to the right product. No human needed until they've already said yes.
£5–10
cost per lead (est.)
£999
SEO + social bundle
10%
quiz-to-client est.
93%
margin on voice AI
What's already built
BuiltAI SEO system
Fully working. Delivers results in 4–6 weeks. Current market rate for this service is £1,500/month from a human. You charge £695. Zero distribution effort made so far — this is the gap.
BuiltSocial media automation
Already running for clients. Near-zero cost to add. Bundle with SEO at £999/month and the customer saves £500+ vs what they're paying now. Practically sells itself on the numbers.
BuiltVoice AI receptionist (StingrAI)
£695/month. 90% automated onboarding. 7-day free trial removes all price risk. 93% margin. Already validated. Reframe: this is the upsell, not the front door.
BuiltQuiz lander (from previous session)
Already built for StingrAI. Shows personalised revenue loss figure. Needs updating to cover all 9–10 AI solutions, not just voice. This is the funnel centrepiece.
PartialReputational management
Neil has the methodology (worked for Mike's business). Needs to be packaged as a repeatable service. Auto-crawl of website URL in the quiz could flag candidates automatically.
The funnel — step by step
1
Facebook / Meta ad — problem-aware angle
Never mention a specific product. Hook: "Do you run a business? Find out which of the latest AI tools could fix your biggest headaches." £50 per ad. Kill at £75 with no lead. Duplicate what works.
2
10-question quiz — the diagnostic
Sector, staff count, website URL (auto-crawls Google reviews + Reddit), current spend on SEO/social/admin, top 3 pain points in their own words. Quiz scores them and routes to the right product(s).
3
Personalised results page
Shows them their score, what they're losing by not having each solution, and the specific package recommended. Based on the StingrAI quiz already built — adapt and expand.
4
No-brainer offer — remove all risk
SEO + social: first 30 days free, then £999/month. Voice AI: 7-day free trial, then £695/month. Reputational: free audit showing their problem, then quote. They only pay after they've seen it work.
5
Automated onboarding → live → upsell
System handles setup with minimal manual input. Once they're a client on one product, the quiz results already show them what else they need. Add-ons cost you nothing to deliver.
The product menu — what the quiz routes to
AI SEO Built£695/mo — replaces £1,500 agency cost
Social media automation BuiltBundle with SEO at £999/mo total
Voice AI receptionist Built£695/mo — 7-day free trial
Bank return automation Partial£100/quarter — built in an afternoon
Lead follow-up automation ConceptWorkflow into existing CRM/GHL
Who does what
Mark
Expand quiz to cover all products
Add website URL auto-crawl logic
Set up Facebook ad account + pixel
Manage all technical onboarding
Nick
Monitor quiz completions daily
Triage hot vs warm leads
First-touch reply to inbound enquiries
Track conversion at each funnel stage
Neil
Write 3–5 Facebook ad variants
Define the no-brainer offer structure
Handle high-value sales conversations
Package reputational management offer
Actions — this week
Mark — do this week
Take the existing StingrAI quiz and expand it to cover all 6 products. Add the website URL question and basic crawl logic for Google reviews. This is the engine everything else runs through.
Neil — ad copy
Write 3 Facebook ad variants. Problem-aware angle only — no product names. £50 budget per ad. Run all 3 simultaneously, cut anything that hits £75 with no lead, double down on the winner.
Both — agree the offer before the ads go live
Nail down exactly what each product's no-brainer offer is — trial period, guarantee, setup cost, monthly price. Has to be decided before traffic hits the quiz. Confusion at this point kills conversion.