Why Sep 26 is off the $3.50M target

Days 1–16 of Sep 26 against days 1–16 of the 4 months before it · contracted sales (package price at the point of sale) · every window is the same length, and every window is also scored against its own day-of-week mix

Sep 26 1–16

$1,352,129

was $1,838,457 in Aug 26

Against its own day mix

-24.7%

expected $1,795,001 on the 4-month baseline

Seats put on offer

1,588

-15.2% · 2,828 seats closed

Fill rate

75.2%

was 76.5% — the seats we opened still sell

Month at the DOW baseline

$2.98M

14 days left · at today's pace $2.54M

Needed per day to hit target

$153,419

baseline is $116,021/day

The short answer

53.7% of the miss is seats we never put on sale. Days 1–16 brought in $1,352,129 against $1,838,457 in Aug 26 — -26.5%. Split that gap into the six things that multiply to make revenue and $261,277 of the $486,328 comes out of one of them: seats on offer fell from 1,873 to 1,588.

Every seat we opened sold at the usual rate. The fill rate is 75.2% against 76.5% — flat, and flat in the morning and the afternoon separately. The bookers made more bookings than last month, not fewer (Bookers tab). So the sales floor and the phone room both did their job on what they were given; there were 285 fewer seats to give them.

But flat fill does not prove opening more would have sold more. If we had cut the diary while the demand was still there, fill would have RISEN — the same buyers chasing fewer seats. It did not. Seats and demand came down together, and this data cannot say which one moved first. What it does say is that there is no pile of unmet demand sitting against the reduced diary.

The grid did not shrink — we closed it. The calendar is the same size every month: 4,416 half-hour seats across the eight trading studios in 16 days. Seats marked closed went from 2,543 to 2,828. Studio-days traded fell from 118 to 110, and the days we did trade were shorter — 15.9 seats per studio-day down to 14.4.

And almost all of it landed on the kids. In counts, not shares: adults through the door held up at 793 → 556 settled appointments, while kids fell 539 → 226. Kid sales 417 → 167 against adult sales 527 → 355. The seats we cut were disproportionately MORNING seats, and mornings run over half kids where afternoons run a quarter — so the shape of the cut chose who we lost. Kids also pay more, which is why the blended price fell as well (Kids and adults → mix or a real change).

Leads are down as well — 22,730 against 28,148 (-19.2%) — but a lead that never arrived is next month's bill, not this one's. This month's money was lost in the diary.

The six things that multiply to make revenue

Revenue = seats on offer × fill rate × settled share × show rate × sales per arrival × price per sale. Each factor is Sep 26 1–16 over Aug 26 1–16. Because they multiply, the six add up to the whole move — nothing is double-counted and nothing is left over.

Factor	What it is	Move	Share of the gap	Dollars
Settled share of booked	bookings whose outcome is known	-29.6%	114.2%	-$555,298
Sales per arrival	whether the people who came in bought	+40.9%	111.6%	$542,532
Seats put on offer	how much of the diary we opened	-15.2%	53.7%	-$261,277
Price per sale	what they paid	-6.3%	21.1%	-$102,780
Show rate — arrived of settled	who turned up	-5.1%	17.1%	-$83,078
Fill rate — booked of offered	whether the seats we opened sold	-1.7%	5.4%	-$26,429
TOTAL	the whole move	-26.5%	100.0%	-$486,328

Calendar-adjusted — is this month worse than its own day mix?

Revenue swings 1.9× across the days of the week, so a window holding two weekends is not the same as one holding four. Expected = every day scored at the average for that weekday over May 26, Jun 26, Jul 26, Aug 26. A month that is merely unlucky with its calendar lands near zero in the last column.

Window	Weekend days	Expected	Actual	Gap	vs its own day mix
May 26 1–16	5	$1,908,569	$1,722,704	-$185,865	-9.7%
Jun 26 1–16	4	$1,813,559	$1,769,353	-$44,206	-2.4%
Jul 26 1–16	4	$1,819,564	$1,744,888	-$74,676	-4.1%
Aug 26 1–16	6	$1,923,403	$1,838,457	-$84,946	-4.4%
Sep 26 1–16	4	$1,795,001	$1,352,129	-$442,872	-24.7%

Where the shortfall actually went, day by day

Nothing is taken out of anything here. The comparison is totals against totals — if we were shut, we were shut, and that is why the total is down. This table just says which days the money went missing on, and how much each one cost. Expected is that weekday’s own average over May 26, Jun 26, Jul 26, Aug 26; a day with no seats on offer was a day the company did not open.

Day	Weekday	Seats on offer	Expected	Actual	Cost	Share of the shortfall
01 shut	Tue	48	$82,013	$24,987	-$57,025	8.3%
02	Wed	71	$88,697	$66,340	-$22,356	3.3%
03	Thu	121	$106,576	$138,204	$31,627	—
04	Fri	124	$128,494	$198,922	$70,428	—
05	Sat	137	$155,783	$199,616	$43,833	—
06	Sun	141	$143,328	$182,024	$38,696	—
07	Mon	96	$107,255	$109,746	$2,491	—
08	Tue	87	$82,013	$55,161	-$26,852	3.9%
09 shut	Wed	58	$88,697	$92,902	$4,205	—
10	Thu	80	$106,576	$109,831	$3,255	—
11	Fri	123	$128,494	$174,397	$45,902	—
12	Sat	140	$155,783	$0	-$155,783	22.8%
13	Sun	139	$143,328	$0	-$143,328	21.0%
14	Mon	100	$107,255	$0	-$107,255	15.7%
15 shut	Tue	54	$82,013	$0	-$82,013	12.0%
16	Wed	69	$88,697	$0	-$88,697	13.0%
TOTAL		1,588	$1,795,001	$1,352,129	-$442,872	100.0%

The days we did not open cost $139,038 — 01 Tue, 09 Wed, 15 Tue, which is 20.3% of the shortfall. The other 79.7% is spread across days we were open. Both are real and both stay in the total.

Average revenue by day of the week

Built from the 4 complete months. This is the baseline every expected figure above is scored on.

Day	Complete days measured	Average revenue	Index vs Tue
Mon	18	$107,255	1.31×
Tue	17	$82,013	1.00×
Wed	17	$88,697	1.08×
Thu	17	$106,576	1.30×
Fri	18	$128,494	1.57×
Sat	17	$155,783	1.90×
Sun	18	$143,328	1.75×

Where Sep 26 finishes

Scenario	Rest of the month	Full month	vs $3.50M
At the 4-month day-of-week baseline	$1,624,291 $116,021/day	$2.98M	-$523,580
At the pace of days 1–16	$1,183,113 $84,508/day	$2.54M	-$964,758
Hitting the target	$2,147,871 $153,419/day	$3.50M	$0

The forward book: days 17–30 currently hold 668 booked seats out of 1,472 on offer (45.4%). That fill climbs as each day approaches — but a seat that was never opened cannot fill. The Diary tab shows which days those are.

CSV: month_gap_metrics.csv — every metric on this page, one row per month.

The diary, days 1–16

Metric	May 26	Jun 26	Jul 26	Aug 26	Sep 26	Sep 26 vs Aug 26
Total seats in the grid (fixed — 8 studios × 16 days)	4,416	4,416	4,416	4,416	4,416	+0.0%
Seats CLOSED (never on sale)	2,564	2,555	2,630	2,543	2,828	+11.2%
Seats on offer (A+N+I+L)	1,852	1,861	1,786	1,873	1,588	-15.2%
Studio-days traded	121	117	111	118	110	-6.8%
Seats on offer per studio-day	15.3	15.9	16.1	15.9	14.4	-9.1%
What happened to the seats we opened
Booked	1,461	1,452	1,435	1,432	1,194	-16.6%
Fill rate	78.9%	78.0%	80.3%	76.5%	75.2%	-1.7%
Settled (outcome known)	1,378	1,357	1,335	1,332	782	-41.3%
Arrived	949	956	952	955	532	-44.3%
People not seen (no-show)	429	401	383	377	250	-33.7%
No-show rate	31.1%	29.6%	28.7%	28.3%	32.0%	+13.0%
Show rate	68.9%	70.4%	71.3%	71.7%	68.0%	-5.1%
Cancellations (they told us)	335	334	294	352	324	-8.0%
What each seat was worth
Sales	949	945	951	948	744	-21.5%
Contracted revenue	$1,722,704	$1,769,353	$1,744,888	$1,838,457	$1,352,129	-26.5%
Revenue per seat on offer	$930	$951	$977	$982	$851	-13.3%

Seats on offer deliberately excludes closed (C) and locked-out (X) seats. The raw grid is 24 hours and about half of it is closed because the studio is simply not open then — counting that as capacity would make a studio that closes its quiet hours look empty rather than disciplined. What moved this month is how much of the tradeable day was opened.

By city

Seats put on offer

City	May 26	Jun 26	Jul 26	Aug 26	Sep 26	Move
Boston	179	136	204	206	169	-18.0%
Chicago	238	225	250	232	205	-11.6%
Dallas	266	274	243	227	206	-9.3%
Florida	211	236	195	194	172	-11.3%
Houston	236	240	239	215	203	-5.6%
Nashville	226	211	170	251	175	-30.3%
New York	277	272	245	293	232	-20.8%
Orlando	219	267	240	255	226	-11.4%
TOTAL	1,852	1,861	1,786	1,873	1,588	-15.2%

Seats booked

City	May 26	Jun 26	Jul 26	Aug 26	Sep 26	Move
Boston	121	111	151	152	130	-14.5%
Chicago	195	181	199	191	148	-22.5%
Dallas	226	218	202	192	173	-9.9%
Florida	173	203	168	164	140	-14.6%
Houston	194	179	180	155	149	-3.9%
Nashville	161	144	136	160	116	-27.5%
New York	218	187	202	196	148	-24.5%
Orlando	173	229	197	222	190	-14.4%
TOTAL	1,461	1,452	1,435	1,432	1,194	-16.6%

People actually seen

City	May 26	Jun 26	Jul 26	Aug 26	Sep 26	Move
Boston	86	67	99	98	56	-42.9%
Chicago	148	124	128	148	76	-48.6%
Dallas	151	148	131	132	77	-41.7%
Florida	114	131	124	93	62	-33.3%
Houston	120	129	121	107	69	-35.5%
Nashville	93	91	86	93	48	-48.4%
New York	126	122	127	116	57	-50.9%
Orlando	111	144	136	168	87	-48.2%
TOTAL	949	956	952	955	532	-44.3%

Sep 26 day by day — every studio

Seats on offer per studio per day. A dash is a studio that did not open at all; a red number is a studio that opened for under five hours. Days past 16 are the forward book — a thin row there is a day still to be opened, not a day that failed.

Day	Boston	Chicago	Dallas	Houston	Maps A	Nashville	Orlando	Studio 1	On offer	Booked
01 Tue	—	2	—	15	—	16	14	1	48	28 58.3%
02 Wed	18	17	—	11	16	—	9	—	71	44 62.0%
03 Thu	16	17	11	13	17	16	17	14	121	81 66.9%
04 Fri	16	17	9	15	17	16	17	17	124	85 68.5%
05 Sat	19	18	18	16	19	18	15	14	137	114 83.2%
06 Sun	18	19	18	18	19	18	15	16	141	113 80.1%
07 Mon	—	16	18	9	17	—	18	18	96	76 79.2%
08 Tue	—	10	16	16	17	16	12	—	87	63 72.4%
09 Wed	8	8	12	10	6	—	13	1	58	56 96.6%
10 Thu	7	7	11	10	9	8	11	17	80	71 88.8%
11 Fri	16	15	18	7	19	16	17	15	123	95 77.2%
12 Sat	19	18	18	16	19	16	16	18	140	115 82.1%
13 Sun	18	19	18	17	19	18	18	12	139	119 85.6%
14 Mon	14	10	15	11	19	17	—	14	100	66 66.0%
15 Tue	—	1	15	2	19	—	17	—	54	27 50.0%
16 Wed	—	11	9	17	—	—	17	15	69	41 59.4%
17 Thu fwd	18	17	16	17	19	17	17	—	121	80 66.1%
18 Fri fwd	16	17	18	17	19	17	17	17	138	96 69.6%
19 Sat fwd	18	18	18	18	19	17	17	17	142	115 81.0%
20 Sun fwd	18	17	18	17	19	17	18	17	141	106 75.2%
21 Mon fwd	16	5	16	16	19	16	17	—	105	54 51.4%
22 Tue fwd	18	3	16	16	18	16	17	—	104	17 16.3%
23 Wed fwd	18	3	16	16	17	16	17	17	120	36 30.0%
24 Thu fwd	18	1	16	16	19	16	17	17	120	16 13.3%
25 Fri fwd	16	6	18	17	20	16	17	17	127	31 24.4%
26 Sat fwd	17	9	18	4	19	16	17	17	117	68 58.1%
27 Sun fwd	16	6	18	5	19	16	17	17	114	26 22.8%
28 Mon fwd	15	3	2	—	17	—	1	2	40	8 20.0%
29 Tue fwd	18	3	2	2	17	—	—	2	44	12 27.3%
30 Wed fwd	18	—	—	3	17	1	—	—	39	3 7.7%

Per OPEN studio-day — the cut a shut day cannot touch

This is an EXTRA cut, not a replacement for the totals — the totals stay whole everywhere on this page. It answers one specific question: were the days we did open normal? A studio that did not open is not in the denominator, so if we had simply traded fewer days at the usual intensity, every column below would be flat. They are not.

Month	Open studio-days	Seats per studio-day	Booked per studio-day	Revenue per open day
May 26	121	15.3	12.1	$108,221
Jun 26	117	15.9	12.4	$110,652
Jul 26	111	16.1	12.9	$116,165
Aug 26	118	15.9	12.1	$114,829
Sep 26	110	14.4	10.9	$84,508

What time of day did we cut?

This is the cut that decides who we lose. Mornings run over half kids; afternoons are roughly a quarter. Cut the morning and you cut the kids, whatever the lead mix is doing.

Hour	May 26	Jun 26	Jul 26	Aug 26	Sep 26	Move	Kids share of that hour
08:00	96	104	102	113	90	-20.4%	—
09:00	248	264	248	265	221	-16.6%	54.7%
10:00	242	245	228	239	196	-18.0%	52.5%
11:00	296	294	297	312	246	-21.2%	53.6%
12:00	239	218	209	211	182	-13.7%	39.8%
13:00	247	225	210	214	187	-12.6%	32.0%
14:00	216	213	206	218	192	-11.9%	25.4%
15:00	184	201	195	208	184	-11.5%	24.7%
16:00	84	97	91	93	90	-3.2%	22.2%

Morning against afternoon — and the fill rate in each

This is the test for whether seats or demand was the binding constraint. If we cut the diary while the demand was still there, the fill rate would RISE — the same buyers chasing fewer seats. If demand fell away, fill would DROP and we would be looking at empty seats. Fill staying flat means the two moved together, and neither story is proved.

Month	Morning seats	Morning booked	Morning fill	Afternoon seats	Afternoon booked	Afternoon fill	Unsold morning seats
May 26	882	623	70.6%	970	838	86.4%	259
Jun 26	907	640	70.6%	954	812	85.1%	267
Jul 26	875	630	72.0%	911	805	88.4%	245
Aug 26	929	646	69.5%	944	786	83.3%	283
Sep 26	753	507	67.3%	835	687	82.3%	246

CSV: month_gap_diary.csv — seats on offer, booked, arrived and no-show per studio per day for every month on this page.

Leads in, days 1–16

Volume only. crm_monthly_spend.json has read $0 for every month since Feb 2026 — the ad-cost logins lapsed and nothing has back-filled them — so there is no cost per lead on this page and nothing here is an efficiency.

By supplier

Supplier	May 26	Jun 26	Jul 26	Aug 26	Sep 26	Move
Alan	8,288 30.7%	5,421 19.8%	4,053 13.7%	4,964 17.6%	4,029 17.7%	-18.8%
Blue Rooms	7,544 28.0%	11,248 41.0%	15,466 52.2%	14,630 52.0%	11,153 49.1%	-23.8%
Boost	2,148 8.0%	1,826 6.7%	0 0.0%	1 0.0%	0 0.0%	-100.0%
Lead Pronto	3,781 14.0%	3,118 11.4%	3,488 11.8%	3,687 13.1%	3,982 17.5%	+8.0%
Neil	5,034 18.7%	5,619 20.5%	6,413 21.7%	4,674 16.6%	3,406 15.0%	-27.1%
Organic	187 0.7%	205 0.7%	184 0.6%	192 0.7%	160 0.7%	-16.7%
TOTAL	26,982	27,437	29,604	28,148	22,730	-19.2%

By city on the code

City	May 26	Jun 26	Jul 26	Aug 26	Sep 26	Move
Boston	2,494 9.2%	2,620 9.5%	2,623 8.9%	3,030 10.8%	2,321 10.2%	-23.4%
Chicago	3,746 13.9%	3,964 14.4%	4,440 15.0%	4,004 14.2%	2,981 13.1%	-25.5%
Dallas	4,126 15.3%	3,439 12.5%	3,418 11.5%	3,811 13.5%	3,005 13.2%	-21.1%
Florida	4,231 15.7%	5,271 19.2%	5,515 18.6%	4,994 17.7%	3,617 15.9%	-27.6%
Houston	3,860 14.3%	3,563 13.0%	3,756 12.7%	3,533 12.6%	3,158 13.9%	-10.6%
Nashville	2,492 9.2%	2,524 9.2%	2,955 10.0%	2,277 8.1%	2,093 9.2%	-8.1%
New York	3,642 13.5%	2,672 9.7%	3,959 13.4%	3,854 13.7%	2,913 12.8%	-24.4%
Orlando	2,391 8.9%	3,384 12.3%	2,938 9.9%	2,642 9.4%	2,248 9.9%	-14.9%
Unknown	0 0.0%	0 0.0%	0 0.0%	3 0.0%	394 1.7%	+13033.3%
TOTAL	26,982	27,437	29,604	28,148	22,730	-19.2%

Recycled — the R-suffix, and the in-house 5AB/6AB/CMN/N1N book

Two different things. An R code is a lead sent to the floor a second time. The 5AB/6AB/CMN/N1N family is our own recycled book — and a CMN supersedes whatever code the person first arrived on, so the same person must never be counted in both.

Metric	May 26	Jun 26	Jul 26	Aug 26	Sep 26	Sep 26 vs Aug 26
Leads in	26,982	27,437	29,604	28,148	22,730	-19.2%
R-suffix (re-sent) leads	1,301	1,081	550	812	1,948	+139.9%
R-suffix share of leads	4.8%	3.9%	1.9%	2.9%	8.6%	+197.1%
In-house recycled leads (5AB/6AB/CMN/N1N)	5,034	5,619	6,413	4,674	3,406	-27.1%
R-suffix SALES	32	33	32	7	15	+114.3%
In-house recycled SALES	140	88	116	151	98	-35.1%

Age and sex of the leads coming in

Age band	May 26	Jun 26	Jul 26	Aug 26	Sep 26	Move
Under 18	7,604 28.2%	8,987 32.8%	11,259 38.0%	9,883 35.1%	8,087 35.6%	-18.2%
18–24	4,298 15.9%	5,321 19.4%	4,800 16.2%	5,144 18.3%	4,631 20.4%	-10.0%
25–34	4,208 15.6%	4,622 16.8%	4,457 15.1%	5,008 17.8%	3,759 16.5%	-24.9%
35–49	6,841 25.4%	5,522 20.1%	5,545 18.7%	5,338 19.0%	4,119 18.1%	-22.8%
50+	4,030 14.9%	2,985 10.9%	3,542 12.0%	2,772 9.8%	2,134 9.4%	-23.0%
Average adult age	37.5	35.0	36.1	34.5	34.0	-1.6%
Female	90.2%	95.3%	96.3%	94.3%	92.1%	—

CSV: month_gap_leads.csv — leads, sales and revenue by marketing code for every month on this page.

Leads to bookings — in counts, kids and adults kept apart

Read the counts, and read the maturity-matched table

A rate hides the thing that matters. Both the lead count and the booking count moved, and in different directions for kids and adults, so the blended percentage can sit still while the business underneath it changes shape. Counts first on this page; the rate is the last column, not the first.

And a part-month cohort has not finished converting. A lead that arrived on the 16th has had nought days to book; one that arrived in May 26 has had months. The "ever booked" table below is therefore NOT a like-for-like comparison and the current month will always look terrible on it. The maturity-matched table underneath is the one to quote: it counts only leads that have had the full N days, so every month gets exactly the same chance.

Maturity-matched — booked within 3 days of the lead arriving

Only leads that arrived on days 1–13 are counted, so every month has had the same three days to convert. This is the like-for-like table.

Month	Kid leads	Kid bookings	Kids conv	Adult leads	Adult bookings	Adults conv	Bookings, all
May 26	6,279	167	2.66%	16,918	234	1.38%	401
Jun 26	7,502	168	2.24%	15,091	212	1.40%	380
Jul 26	9,253	197	2.13%	15,070	192	1.27%	389
Aug 26	8,227	182	2.21%	15,595	262	1.68%	444
Sep 26	6,548	117	1.79%	11,033	233	2.11%	350
Sep 26 vs Aug 26	-20.4%	-35.7%	—	-29.3%	-11.1%	—	-21.2%

Maturity-matched — booked within 7 days

Only leads that arrived on days 1–9. A smaller cohort, so noisier, but it catches the slower half of the booking curve.

Month	Kid leads	Kid bookings	Kids conv	Adult leads	Adult bookings	Adults conv	Bookings, all
May 26	4,430	216	4.88%	12,817	315	2.46%	531
Jun 26	5,248	233	4.44%	10,954	309	2.82%	542
Jul 26	6,704	249	3.71%	11,114	267	2.40%	516
Aug 26	5,690	238	4.18%	10,980	367	3.34%	605
Sep 26	4,653	149	3.20%	7,366	268	3.64%	417
Sep 26 vs Aug 26	-18.2%	-37.4%	—	-32.9%	-27.0%	—	-31.1%

EVER booked — not like-for-like, shown so nobody quotes it by accident

Do not quote this row for the current month. Its leads have had between nought and 15 days to convert while the older months have had months. The fall here is mostly the clock, not the business.

Month	Kid leads	Kid bookings	Kids conv	Adult leads	Adult bookings	Adults conv	Bookings, all
May 26	7,604	534	7.02%	19,377	827	4.27%	1,361
Jun 26	8,987	595	6.62%	18,450	879	4.76%	1,474
Jul 26	11,259	544	4.83%	18,344	701	3.82%	1,245
Aug 26	9,883	574	5.81%	18,262	840	4.60%	1,414
Sep 26	8,087	285	3.52%	14,643	487	3.33%	772
Sep 26 vs Aug 26	-18.2%	-50.3%	—	-19.8%	-42.0%	—	-45.4%

Is it the same relative move for kids and adults? No — opposite directions

Counts alone cannot answer this, because the two lead pools are different sizes and both shrank. The rate alone cannot answer it either, because a rate can rise purely by losing the leads that were never going to book. Both, side by side, on the maturity-matched three-day window.

	Aug 26	Sep 26	Relative move
Kids
Leads	8,227	6,548	-20.4%
Bookings	182	117	-35.7%
Conversion	2.21%	1.79%	-19.2%
Adults
Leads	15,595	11,033	-29.3%
Bookings	262	233	-11.1%
Conversion	1.68%	2.11%	+25.7%

Kids: bookings fell FASTER than leads (-35.7% against -20.4%) — fewer leads, and slightly worse at converting them. Adults: leads fell HARDER and bookings still went UP (-29.3% against -11.1%). Held at Aug 26’s conversion, this month’s adult leads would have produced 185 bookings; they produced 233. The kid leads would have produced 145; they produced 117.

How the join works. The bookings feed carries no phone, no email and no lead id, so a lead→booking match is a name match — keyed on name + marketing code, never name + date. "Date Distributed" is not the lead’s own date: keying on it matched 186 of 2,479 bookings in Jul 2026, a 0.1% booking rate that reads as a catastrophe rather than a broken join. Where one person appears twice under one code the most recent lead row takes the booking, and each booking is consumed once so two leads cannot claim it.

Kids or adults — and it matters twice

The diary carries an age on every booked seat, so this is who actually came in — not what we bought. Kids no-show less and sell for more, so a book that tilts adult loses money at both ends. The sale is matched to the seat on the model name.

Metric	May 26	Jun 26	Jul 26	Aug 26	Sep 26	Sep 26 vs Aug 26
Who came in (settled appointments)
Kids (17 and under)	372	517	498	539	226	-58.1%
Adults (18 and over)	1,006	840	837	793	556	-29.9%
Kids share of the book	27.0%	38.1%	37.3%	40.5%	28.9%	-28.6%
They behave differently
Kids no-show rate	21.0%	24.8%	22.3%	21.9%	25.7%	+17.2%
Adults no-show rate	34.9%	32.5%	32.5%	32.7%	34.5%	+5.7%
And they are worth different money
Kids sales	292	386	382	417	167	-60.0%
Adult sales	648	552	560	527	355	-32.6%
Kids price per sale	$1,864	$2,069	$1,993	$2,067	$1,945	-5.9%
Adult price per sale	$1,807	$1,757	$1,734	$1,848	$1,802	-2.5%
Kids revenue	$544,416	$798,468	$761,300	$861,972	$324,835	-62.3%
Adult revenue	$1,171,238	$970,035	$971,088	$973,935	$639,731	-34.3%
Kids share of revenue	31.7%	45.1%	43.9%	47.0%	33.7%	-28.3%

Sales not matched to a seat in Sep 26: 222 of 744. They are dropped from the kids/adult split only — never from any revenue total on this page.

Is the fall real, or is it just the mix?

Both the show rate and the price per sale are blended numbers, and the kid/adult mix moved hard this month. So each one is re-computed holding Aug 26’s mix fixed: whatever is left after that is a real change in behaviour, and the remainder is composition. A blended fall that is all mix means nothing got worse — we just sold a different product.

Blended number	Aug 26	Sep 26	Sep 26 at Aug 26’s mix	Down to MIX	Down to a REAL change
Show rate	71.7%	68.0%	69.1%	-1.0% 28.0%	-2.6% 72.0%
Price per sale	$1,945	$1,848	$1,865	-$17 18.0%	-$80 82.0%

Within kids the price went $2,067 → $1,945; within adults $1,848 → $1,802. Within kids the show rate went 78.1% → 74.3%; within adults 67.3% → 65.5%.

Was the confirmation call made?

The single most predictive field on a booked seat. A means we tried to confirm and never reached them, and those seats sit empty about 80% of the time. Read it for a drift, not a level.

Metric	May 26	Jun 26	Jul 26	Aug 26	Sep 26	Sep 26 vs Aug 26
Y — fully confirmed	78.5%	76.9%	79.2%	78.5%	76.0%	-3.2%
H — half confirmed	6.4%	8.0%	8.0%	8.5%	7.6%	-10.5%
N — not confirmed	4.3%	3.7%	3.8%	2.7%	4.2%	+53.8%
A — attempted, never reached	10.7%	11.5%	9.1%	10.3%	12.2%	+19.1%

What the people who did buy paid

Metric	May 26	Jun 26	Jul 26	Aug 26	Sep 26	Sep 26 vs Aug 26
Sales	949	945	951	948	744	-21.5%
Contracted revenue	$1,722,704	$1,769,353	$1,744,888	$1,838,457	$1,352,129	-26.5%
Average package price	$1,815	$1,872	$1,835	$1,939	$1,817	-6.3%
Money in on the day
Total deposits taken	$634,861	$705,559	$683,254	$659,981	$477,617	-27.6%
Average deposit per sale	$669	$747	$718	$696	$642	-7.8%
Deposit as a share of the package	36.9%	39.9%	39.2%	35.9%	35.3%	-1.6%
Deposit taken on a card	$571,844	$640,486	$615,874	$586,050	$385,851	-34.2%
Deposit taken in cash	$22,717	$19,428	$22,505	$10,876	$12,301	+13.1%
Deposit on After Pay	$0	$2,220	$0	$21,730	$41,690	+91.9%
What we financed
Sales on a finance agreement	498	487	465	525	394	-25.0%
Share on finance	52.5%	51.5%	48.9%	55.4%	53.0%	-4.4%
Average amount financed (package less deposit)	$2,182	$2,183	$2,282	$2,245	$2,229	-0.7%
Average term (months)	10.6	10.6	10.7	10.6	10.8	+1.5%
Total financed	$1,086,743	$1,063,074	$1,061,161	$1,178,526	$878,212	-25.5%
The booking deposit taken when the appointment was made
Appointments taking a deposit	1,865	1,991	1,799	1,633	1,583	-3.1%
Average booking deposit	$42	$46	$45	$45	$47	+5.0%

Contracted revenue is the package price signed on the day — not cash collected. The deposit is the only money that actually lands that day; the rest arrives over the finance term and is the collections book's problem.

Sales by studio

Studio	May 26	Jun 26	Jul 26	Aug 26	Sep 26	Move
Boston	87 $140k	66 $110k	102 $185k	100 $205k	84 $165k	-19.3%
Chicago	147 $259k	122 $189k	128 $205k	148 $276k	97 $178k	-35.8%
Dallas	151 $240k	146 $247k	130 $213k	129 $198k	115 $175k	-11.5%
Houston	119 $221k	128 $253k	120 $241k	105 $234k	102 $201k	-14.1%
Maps A	127 $241k	122 $230k	124 $256k	115 $234k	79 $164k	-29.9%
Nashville	92 $189k	92 $182k	85 $139k	93 $174k	70 $125k	-28.4%
Orlando	111 $215k	144 $316k	136 $251k	165 $340k	122 $204k	-40.0%
Studio 1	114 $216k	125 $242k	126 $255k	93 $177k	75 $140k	-20.8%
TOTAL	$1,722,704	$1,769,353	$1,744,888	$1,838,457	$1,352,129	-26.5%

Sales by supplier

Supplier	May 26	Jun 26	Jul 26	Aug 26	Sep 26	Move
Alan	367 $656k	247 $390k	182 $316k	131 $216k	112 $204k	-5.6%
Blue Rooms	250 $430k	454 $911k	506 $954k	535 $1,097k	407 $736k	-33.0%
Boost	47 $77k	31 $56k	26 $30k	0 $0k	1 $0k	—
Lead Pronto	137 $267k	122 $260k	112 $212k	122 $223k	123 $251k	+12.5%
Neil	140 $269k	88 $143k	116 $212k	151 $285k	98 $150k	-47.3%
Organic	8 $24k	3 $9k	9 $19k	9 $18k	3 $12k	-32.2%
TOTAL	$1,722,704	$1,769,353	$1,744,888	$1,838,457	$1,352,129	-26.5%

CSV: month_gap_sales.csv — sales, revenue, deposit and finance shape by studio and supplier for every month on this page.

The phone room

Bookings made in the window — which is not the same as appointments that happened in the window. A booking made today is a seat filled in two weeks' time. If this table is flat or up while the diary is down, the floor is not the problem.

Metric	May 26	Jun 26	Jul 26	Aug 26	Sep 26	Sep 26 vs Aug 26
Bookings made	1,082	1,256	1,082	1,001	739	-26.2%
Distinct bookers who made one	68	71	65	65	63	-3.1%
Bookings per booker	15.9	17.7	16.6	15.4	11.7	-23.8%
Average booking deposit	$46	$47	$47	$47	$48	+3.9%
On shift — the CRM's own headcount
Shifts recorded in the window	11	12	11	10	8	-20.0%
Average bookers on shift (real shifts only)	63.0	63.0	61.5	60.0	59.9	-0.2%

Days where the CRM records five or fewer bookers are skeleton days — a public holiday, or a Sunday nobody worked — and are left out of the average so one of them cannot drag a whole month.

Bookings made per booker

Booker	May 26	Jun 26	Jul 26	Aug 26	Sep 26	Move
Alecia H	25	29	32	33	30	-9.1%
Scott T	43	47	34	34	26	-23.5%
Joselyn P	20	20	20	21	22	+4.8%
Kieran R	24	8	25	18	20	+11.1%
Carly L	20	25	9	20	20	+0.0%
Andrew B	25	24	22	28	19	-32.1%
Rob A	29	27	21	22	19	-13.6%
Mark L	19	25	25	29	18	-37.9%
David P	8	21	12	19	18	-5.3%
Bari M	19	22	14	17	18	+5.9%
Aryanna S	0	11	20	16	18	+12.5%
Cheryl S	0	9	28	24	18	-25.0%
Jamie H	13	20	20	23	17	-26.1%
Corban A	0	13	17	15	17	+13.3%
Jessica W	19	21	13	18	16	-11.1%
Alexandra M	19	21	14	8	15	+87.5%
Rosario A	10	18	14	18	14	-22.2%
Selina M	16	17	16	13	14	+7.7%
Bobbie M	17	18	13	17	13	-23.5%
Martha M	22	20	21	20	13	-35.0%
Summer A	22	23	13	11	13	+18.2%
Jill S	26	9	9	24	13	-45.8%
Edmond M	13	36	18	26	13	-50.0%
Charles B	0	8	18	13	13	+0.0%
Andrew L	13	7	17	18	12	-33.3%
Jonathan M	19	26	20	7	12	+71.4%
Kevin W	8	25	24	15	12	-20.0%
Hanna L	17	22	20	21	12	-42.9%
Perry K	13	18	12	17	12	-29.4%
Helen H	15	20	17	11	12	+9.1%
Debbi H	29	24	19	13	11	-15.4%
Michelle M	23	16	23	17	11	-35.3%
Brianna K	13	27	11	16	11	-31.3%
Sarah S	29	25	30	14	11	-21.4%
Estrella D	18	23	20	15	11	-26.7%
Paola G	15	15	10	13	11	-15.4%
Kristie G	15	22	27	19	11	-42.1%
Jeffrey S	14	4	14	9	10	+11.1%
Eduardo G	18	24	14	23	10	-56.5%
Jennifer D	13	17	16	11	10	-9.1%
Stephen R	9	24	11	12	10	-16.7%
Zebbie R	21	30	13	11	9	-18.2%
Evan C	18	21	18	7	9	+28.6%
Sherri B	15	10	18	13	8	-38.5%
Debra S	11	17	7	12	8	-33.3%
Kimberly S	10	15	7	9	8	-11.1%
Victoria M	5	6	15	5	7	+40.0%
Lauren W	11	23	10	10	7	-30.0%
Damien H	15	17	9	6	7	+16.7%
Erica S	18	21	15	14	7	-50.0%
Dalis F	0	10	20	19	7	-63.2%
Monica E	24	21	13	9	6	-33.3%
Courteney M	5	22	18	16	6	-62.5%
Cindy D	2	9	15	5	6	+20.0%
Steven M	11	15	17	14	5	-64.3%
Lisa M	15	15	18	14	5	-64.3%
Miguel S	15	15	6	12	5	-58.3%
Brian P	22	16	16	9	5	-44.4%
Chyna-Rae C	0	0	0	0	5	—
Celeste N	13	12	5	9	4	-55.6%
Jorge B	7	15	6	12	3	-75.0%
Francois Jean	20	16	14	14	0	-100.0%
Craig N	12	0	0	0	0	—
Michelle C	28	10	0	0	0	—
Nicolas P	11	21	12	14	0	-100.0%
Christopher M	10	0	0	0	0	—
Ava A	11	0	0	0	0	—
Peta C	15	1	0	0	0	—
Jose R	6	0	0	0	0	—
Lisa R	19	9	0	0	0	—
Francisco M	5	11	23	20	0	-100.0%
Dennis F	7	21	21	4	0	-100.0%
Ann Marie S	9	2	0	0	0	—
Courtney D	0	18	0	0	0	—
Lacole R	0	5	13	5	0	-100.0%

Off the board this month (made 5+ last month, none this): Francois Jean (14), Nicolas P (14), Francisco M (20), Lacole R (5).
New on the board: Chyna-Rae C (5), Eva M (4), Ali R (2).

Staff on shift, every day of Sep 26

The CRM’s own headcount. A day showing a handful of bookers is a public holiday or a weekend the room did not work — those are marked, and they are left in, because a day nobody worked is part of why the month is what it is.

Day	Weekday	Bookers on shift	vs the month’s working average
01	Tue	57	-4.8%
02	Wed	61	1.9%
03	Thu	59	-1.5%
04	Fri	56	-6.5%
07 closed	Mon	1	—
08	Tue	64	6.9%
09	Wed	64	6.9%
10	Thu	61	1.9%
11	Fri	57	-4.8%
Working average		59.9	—

Leads handed to the floor — and how many were FRESH

This kills the "we gave them less to work with" theory

Every table below is days 1–16, from the CRM’s Leads Distributed report — one row per campaign code, one column per booker. Fresh means the code is not an R-suffix re-send and not one of the in-house recycled families (4AB / 5AB / 6AB / CMN / N1N).

One caveat that matters: this counts distribution EVENTS, not people. A lead handed out twice counts twice, and a recycled lead worked this month may have arrived months ago — which is why the total runs well above leads-in for the same window. Never divide it by leads-in and call the result a coverage rate.

Metric	May 26	Jun 26	Jul 26	Aug 26	Sep 26	Sep 26 vs Aug 26
Leads handed out (all)	34,284	39,942	40,714	35,152	39,096	+11.2%
of which FRESH	30,650	36,169	36,803	32,112	35,314	+10.0%
of which recycled (R-suffix or 4AB/5AB/6AB/CMN/N1N)	3,634	3,773	3,911	3,040	3,782	+24.4%
Recycled share of what the floor worked	10.6%	9.4%	9.6%	8.6%	9.7%	+11.9%
Per booker
Bookers who received any	50	55	55	56	55	-1.8%
FRESH leads per booker	613.0	657.6	669.1	573.4	642.1	+12.0%
All leads per booker	685.7	726.2	740.3	627.7	710.8	+13.2%
What came back
Bookings made	1,082	1,256	1,082	1,001	739	-26.2%
Bookings per 100 fresh leads handed out	3.53	3.47	2.94	3.12	2.09	-32.9%

If the floor had been starved, the first two rows would be down. They are not.

Fresh leads received, booker by booker

Booker	May 26	Jun 26	Jul 26	Aug 26	Sep 26	Move
Joselyn P	929	858	743	755	901	+19.3%
Eduardo G	783	881	773	633	795	+25.6%
Alecia H	682	788	707	631	782	+23.9%
Kieran R	644	333	719	653	778	+19.1%
Andrew L	689	536	835	604	765	+26.7%
Victoria M	676	532	892	706	754	+6.8%
Martha M	622	690	626	535	742	+38.7%
Summer A	771	816	797	658	739	+12.3%
Scott T	536	656	568	526	734	+39.5%
Bari M	678	788	734	642	718	+11.8%
Debbi H	720	619	712	348	715	+105.5%
Monica E	771	818	737	673	714	+6.1%
Erica S	664	619	686	687	707	+2.9%
Evan C	609	685	641	466	707	+51.7%
Sarah S	769	790	810	677	691	+2.1%
Carly L	590	724	746	571	685	+20.0%
Corban A	0	487	712	654	683	+4.4%
Sherri B	625	640	750	480	678	+41.3%
Jorge B	636	759	423	564	676	+19.9%
Hanna L	625	783	727	645	675	+4.7%
Rob A	643	759	719	648	674	+4.0%
Perry K	608	635	692	566	666	+17.7%
Bobbie M	600	582	605	598	651	+8.9%
Celeste N	700	749	761	663	650	-2.0%
Brian P	687	734	694	511	645	+26.2%
Stephen R	480	728	722	626	643	+2.7%
Rosario A	698	735	682	607	635	+4.6%
Michelle M	771	798	734	620	631	+1.8%
Kristie G	601	738	617	581	629	+8.3%
Paola G	614	595	580	487	629	+29.2%
Edmond M	334	818	769	592	628	+6.1%
Jessica W	652	740	610	586	626	+6.8%
Steven M	558	616	638	507	624	+23.1%
Andrew B	628	696	615	555	623	+12.3%
Charles B	0	273	695	589	623	+5.8%
Kevin W	536	767	720	602	620	+3.0%
Damien H	631	738	401	564	617	+9.4%
Helen H	606	718	630	580	617	+6.4%
Aryanna S	0	266	665	565	609	+7.8%
Kimberly S	590	689	649	494	607	+22.9%
Zebbie R	611	701	511	554	606	+9.4%
Jeffrey S	625	291	665	494	603	+22.1%
Debra S	556	715	540	557	600	+7.7%
Jamie H	510	605	577	614	597	-2.8%
Selina M	615	722	697	631	596	-5.5%
Brianna K	245	681	615	527	592	+12.3%
David P	630	636	549	536	590	+10.1%
Lisa M	567	654	670	513	574	+11.9%
Mark L	545	627	566	548	556	+1.5%
Jennifer D	565	580	592	599	541	-9.7%
Dalis F	0	305	730	677	540	-20.2%
Cheryl S	0	272	627	597	532	-10.9%
Cindy D	272	676	588	573	463	-19.2%
Courteney M	285	676	586	533	439	-17.6%
Miguel S	668	852	754	509	199	-60.9%
mike h	0	0	0	1	0	-100.0%
TOTAL	30,650	36,169	36,803	32,112	35,314	+10.0%

CSV: month_gap_bookers.csv — bookings made per booker per month.

What each type of lead earned, month by month

Contracted revenue attributed by the marketing code on the sale, so every sale lands in exactly one row of every table and no money is counted twice. That matters most for the recycled families: a CMN supersedes whatever code the person first arrived on, so a person who came in on a 6AB and sold on a CMN is CMN money, not both. Sep 26 is days 1–16 only and every other month is whole — the two are not comparable side by side, which is why the like-for-like table follows underneath.

Kids or adults — the age of the person who came in

Type	May 26	Jun 26	Jul 26	Aug 26	Sep 26 1–16	Total revenue / sales
kids	672 $1,396k	775 $1,601k	836 $1,715k	757 $1,520k	167 $325k	$6,556,191 3,207
adults	1,236 $2,217k	1,065 $1,872k	1,083 $1,903k	1,086 $1,915k	355 $640k	$8,547,780 4,825
no seat matched	23 $25k	12 $6k	12 $13k	5 $3k	222 $388k	$433,713 274
ALL	1,931 $3,638k	1,852 $3,479k	1,931 $3,631k	1,848 $3,438k	744 $1,352k	$15,537,683

By supplier

Type	May 26	Jun 26	Jul 26	Aug 26	Sep 26 1–16	Total revenue / sales
Blue Rooms	659 $1,309k	941 $1,883k	1,067 $2,068k	1,053 $2,032k	407 $736k	$8,028,056 4,127
Alan	662 $1,136k	435 $728k	360 $682k	279 $461k	112 $204k	$3,210,210 1,848
Lead Pronto	284 $554k	232 $430k	222 $389k	256 $458k	123 $251k	$2,081,428 1,117
Neil	227 $432k	168 $290k	235 $415k	242 $449k	98 $150k	$1,735,436 970
Boost	84 $168k	68 $125k	33 $48k	3 $4k	1 $0k	$344,655 189
Organic	15 $39k	8 $25k	14 $28k	15 $34k	3 $12k	$137,899 55
ALL	1,931 $3,638k	1,852 $3,479k	1,931 $3,631k	1,848 $3,438k	744 $1,352k	$15,537,683

Re-sent (R-suffix code) against first time out

Type	May 26	Jun 26	Jul 26	Aug 26	Sep 26 1–16	Total revenue / sales
first time out	1,870 $3,535k	1,789 $3,371k	1,882 $3,552k	1,837 $3,421k	729 $1,337k	$15,215,943 8,107
R-suffix re-send	61 $103k	63 $108k	49 $79k	11 $17k	15 $15k	$321,741 199
ALL	1,931 $3,638k	1,852 $3,479k	1,931 $3,631k	1,848 $3,438k	744 $1,352k	$15,537,683

The in-house recycled families

Each sale sits in exactly one family. A CMN supersedes the code the person arrived on, so a 6AB that became a CMN is counted once, under CMN.

Type	May 26	Jun 26	Jul 26	Aug 26	Sep 26 1–16	Total revenue / sales
not a recycled family	1,691 $3,174k	1,681 $3,184k	1,691 $3,202k	1,605 $2,985k	644 $1,198k	$13,741,047 7,312
6AB	134 $255k	71 $125k	95 $186k	96 $178k	28 $51k	$794,196 424
N1N	37 $76k	42 $65k	57 $95k	39 $92k	33 $39k	$366,877 208
CMN	28 $50k	32 $53k	44 $56k	77 $128k	33 $58k	$345,789 214
5AB	28 $50k	23 $47k	39 $78k	30 $52k	4 $2k	$228,574 124
4AB	13 $33k	3 $6k	5 $14k	1 $4k	2 $4k	$61,200 24
ALL	1,931 $3,638k	1,852 $3,479k	1,931 $3,631k	1,848 $3,438k	744 $1,352k	$15,537,683

Everything recycled, rolled up

Type	May 26	Jun 26	Jul 26	Aug 26	Sep 26 1–16	Total revenue / sales
fresh	1,631 $3,074k	1,618 $3,075k	1,643 $3,123k	1,594 $2,968k	629 $1,182k	$13,422,357 7,115
recycled (any kind)	300 $564k	234 $404k	288 $508k	254 $470k	115 $170k	$2,115,327 1,191
ALL	1,931 $3,638k	1,852 $3,479k	1,931 $3,631k	1,848 $3,438k	744 $1,352k	$15,537,683

Top marketing codes

Type	May 26	Jun 26	Jul 26	Aug 26	Sep 26 1–16	Total revenue / sales
#FLKIDSX	122 $266k	213 $481k	192 $407k	134 $260k	45 $79k	$1,492,550 706
#HOUKIDSX	99 $203k	109 $232k	79 $191k	56 $132k	18 $26k	$783,899 361
#NYKIDSX	83 $179k	106 $204k	63 $120k	80 $163k	36 $89k	$753,997 368
#BOSKIDSX	66 $113k	59 $113k	65 $147k	89 $177k	28 $65k	$615,453 307
#NAKIDSX	53 $119k	42 $69k	50 $106k	71 $145k	22 $51k	$490,465 238
#DALKIDSX	80 $142k	59 $112k	41 $74k	60 $99k	42 $62k	$488,897 282
#CHIKIDSX	58 $117k	42 $80k	64 $84k	79 $158k	14 $27k	$466,279 257
#ORLP2	44 $96k	47 $107k	40 $57k	56 $105k	25 $44k	$409,250 212
#CHILP2	56 $106k	28 $46k	23 $45k	40 $71k	31 $62k	$330,449 178
#ORL1FX	16 $49k	37 $76k	34 $69k	59 $115k	14 $18k	$328,282 160
#NALP2	52 $76k	41 $85k	30 $51k	34 $68k	10 $18k	$298,378 167
#BOSLP2	37 $68k	33 $65k	38 $57k	25 $61k	11 $22k	$273,366 144
#HOULP2	13 $37k	32 $47k	23 $53k	39 $71k	20 $40k	$247,450 127
#DAL1FX	19 $19k	36 $60k	47 $69k	44 $65k	22 $34k	$246,430 168
#CHI1FX	9 $19k	39 $65k	35 $48k	53 $94k	12 $21k	$246,381 148
#FLP2	45 $90k	19 $39k	15 $30k	22 $31k	10 $29k	$219,410 111
#FL1FX	9 $23k	42 $68k	29 $56k	23 $42k	17 $24k	$212,750 120
#NY6AB	34 $47k	19 $40k	25 $50k	25 $47k	3 $8k	$191,774 106
#NY1FX	3 $4k	22 $34k	20 $23k	49 $99k	9 $13k	$174,198 103
#DAL3CX1F	11 $26k	26 $63k	27 $50k	16 $21k	7 $14k	$173,580 87
#DALP2	21 $46k	15 $19k	26 $51k	25 $28k	10 $27k	$171,000 97
#HOU1FX	12 $11k	12 $24k	8 $23k	21 $56k	25 $48k	$162,450 78
#FL6AB	23 $53k	15 $26k	15 $23k	18 $43k	7 $11k	$156,212 78
#DAL3CX1M	15 $29k	26 $52k	8 $21k	8 $18k	9 $21k	$140,732 66
#FL01	15 $39k	8 $25k	14 $28k	15 $34k	3 $12k	$137,899 55
#BOS1FX	6 $5k	8 $22k	15 $37k	22 $32k	23 $42k	$137,648 74
#NYKX	0 $0k	5 $10k	47 $104k	8 $15k	0 $0k	$129,122 60
#FL3CX1F	20 $44k	12 $19k	22 $39k	9 $11k	5 $11k	$124,550 68
#CHISNAP	0 $0k	8 $14k	17 $38k	18 $30k	10 $25k	$106,499 53
#CHI6AB	21 $40k	12 $18k	13 $19k	12 $10k	7 $15k	$101,731 65
#HOU3CX1F	10 $17k	14 $36k	10 $25k	8 $14k	3 $7k	$98,850 45
#HOU6AB	18 $34k	7 $9k	11 $20k	11 $23k	3 $8k	$94,175 50
#BO3CX1F	9 $11k	10 $10k	14 $36k	10 $25k	2 $4k	$86,200 45
#NYLP2	12 $25k	7 $7k	12 $23k	12 $20k	4 $8k	$83,300 47
#FL3CX1M	14 $25k	10 $18k	11 $19k	5 $5k	3 $11k	$78,449 43
#NA1FX	13 $17k	4 $5k	14 $18k	15 $23k	9 $14k	$76,875 55
#CHI3CX1F	13 $27k	13 $12k	8 $10k	8 $22k	2 $6k	$76,389 44
#HOUSNAP	0 $0k	9 $20k	14 $27k	9 $21k	2 $8k	$76,050 34
#CHIN1N	9 $18k	10 $13k	13 $25k	8 $16k	3 $2k	$75,897 43
#FLGD	22 $32k	10 $6k	13 $20k	10 $18k	1 $0k	$75,754 56
#NYSNAP	0 $0k	4 $9k	14 $30k	15 $29k	3 $5k	$73,375 36
#HOU11F	17 $48k	10 $19k	4 $6k	0 $0k	0 $0k	$72,775 31
#DAL6AB	15 $27k	9 $14k	8 $16k	4 $8k	4 $7k	$72,425 40
#NA6AB	9 $22k	4 $5k	10 $27k	9 $17k	2 $0k	$69,550 34
#BOSKX	0 $0k	7 $17k	20 $46k	1 $6k	0 $0k	$69,050 28
#ORLSNAP	0 $0k	7 $9k	6 $20k	15 $30k	11 $10k	$67,750 39
#NASSNAP	0 $0k	9 $20k	9 $23k	8 $16k	5 $10k	$67,550 31
#BOS6AB	11 $20k	4 $9k	8 $22k	9 $15k	0 $0k	$66,604 32
#BOSSNAP	0 $0k	8 $22k	8 $17k	14 $19k	2 $8k	$65,525 32
#DALSNAP	0 $0k	13 $21k	17 $27k	7 $7k	6 $8k	$63,250 43
#NYGX	0 $0k	0 $0k	24 $39k	12 $20k	1 $4k	$62,399 37
#NYN1N	5 $6k	6 $15k	8 $23k	5 $12k	3 $4k	$60,798 27
#FLN1N	6 $16k	4 $9k	14 $14k	8 $14k	5 $6k	$60,682 37
#ORLCMN	2 $0k	2 $3k	13 $28k	10 $15k	5 $12k	$58,300 32
#NAGD	18 $24k	11 $15k	11 $18k	5 $1k	1 $0k	$56,650 46
#CHICMN	7 $12k	11 $17k	4 $1k	18 $16k	9 $10k	$56,240 49
#CHIIG22F	6 $7k	5 $15k	5 $10k	7 $24k	0 $0k	$55,350 23
#DALKX	0 $0k	6 $13k	13 $29k	5 $12k	0 $0k	$54,600 24
#NY5AB	8 $16k	10 $19k	10 $11k	6 $5k	0 $0k	$52,024 34
#BO3CX1M	8 $10k	3 $4k	13 $22k	11 $14k	2 $1k	$50,902 37
#NA3CX1F	5 $13k	7 $8k	7 $15k	6 $12k	2 $4k	$50,630 27
#HOUFB31M	4 $8k	0 $0k	10 $14k	13 $20k	4 $8k	$50,400 31
#FLKX	0 $0k	4 $14k	15 $31k	2 $5k	1 $1k	$50,350 22
#NY3CX1M	12 $22k	6 $10k	0 $0k	4 $9k	4 $7k	$48,648 26
#ORLFB31M	4 $14k	2 $0k	5 $17k	4 $5k	10 $13k	$48,550 25
#HOUN1N	5 $14k	6 $9k	7 $9k	3 $4k	6 $13k	$48,375 27
#ORLFB32F	9 $20k	4 $7k	8 $17k	1 $3k	0 $0k	$46,150 22
#FLCMN	1 $4k	2 $7k	2 $0k	12 $22k	4 $13k	$45,850 21
#NYCMN	4 $8k	6 $5k	6 $1k	8 $19k	6 $11k	$44,624 30
#DALFB31F	3 $10k	1 $0k	7 $13k	10 $19k	1 $0k	$42,925 22
#CHIIG23F	10 $22k	4 $1k	8 $18k	2 $3k	0 $0k	$42,300 24
#ORL6AB	3 $12k	1 $3k	5 $9k	8 $15k	2 $2k	$41,725 19
#DALFB31M	3 $6k	1 $0k	8 $8k	12 $18k	6 $9k	$41,150 30
#HOU3DE3F	10 $30k	3 $7k	1 $4k	0 $0k	0 $0k	$41,025 14
#NY3CX1F	10 $26k	4 $11k	0 $0k	1 $4k	1 $0k	$40,900 16
#DAL3DE1F	12 $15k	10 $26k	0 $0k	0 $0k	0 $0k	$40,700 22
#DAL5AB	5 $11k	3 $8k	9 $19k	5 $3k	0 $0k	$40,075 22
#FL5AB	5 $4k	1 $5k	3 $8k	8 $23k	2 $0k	$39,450 19
#ORLGX	0 $0k	2 $7k	4 $14k	9 $19k	2 $0k	$39,150 17
#FLFB31M	2 $2k	0 $0k	2 $8k	5 $18k	6 $12k	$38,950 15
#FLSNAP	0 $0k	5 $13k	7 $12k	6 $10k	1 $3k	$37,300 19
#HOUCMN	5 $7k	1 $4k	3 $1k	7 $19k	5 $6k	$37,300 21
#HOU5AB	4 $6k	2 $0k	8 $17k	6 $15k	0 $0k	$36,975 20
#BOSGX	0 $0k	3 $6k	11 $18k	6 $10k	2 $3k	$36,682 22
#DALCMN	4 $11k	2 $4k	6 $11k	5 $8k	1 $2k	$36,225 18
#NA5AB	3 $4k	5 $11k	6 $17k	2 $2k	1 $2k	$35,600 17
#NA11F	3 $2k	11 $27k	5 $7k	0 $0k	0 $0k	$35,425 19
#HOU3CX1M	3 $7k	8 $16k	3 $1k	5 $7k	1 $4k	$35,200 20
#ORL4IG31F	4 $15k	2 $5k	1 $2k	6 $13k	0 $0k	$34,950 13
#ORL11F	4 $13k	3 $5k	9 $17k	0 $0k	0 $0k	$34,800 16
#ORLN1N	1 $4k	3 $6k	7 $13k	4 $12k	0 $0k	$34,400 15
#BOSCMN	2 $0k	6 $10k	7 $9k	6 $10k	2 $4k	$33,800 23
#NACMN	3 $7k	2 $4k	3 $5k	11 $17k	1 $1k	$33,450 20
#NA3CX1M	7 $16k	3 $7k	1 $0k	5 $10k	1 $1k	$32,900 17
#DALGD	14 $22k	8 $10k	1 $0k	2 $0k	0 $0k	$31,500 25
#NYIG23F	8 $18k	8 $13k	1 $0k	0 $0k	0 $0k	$31,040 17
#BOSN1N	2 $4k	4 $6k	2 $3k	4 $13k	3 $4k	$29,500 15
#HOU3DE1M	14 $18k	4 $1k	5 $11k	0 $0k	0 $0k	$29,400 23
#DALN1N	5 $7k	7 $7k	4 $4k	3 $12k	3 $0k	$29,350 22
#CHI12F	8 $15k	5 $15k	0 $0k	0 $0k	0 $0k	$29,200 13
#BOIG23F	5 $15k	2 $4k	2 $6k	1 $4k	0 $0k	$28,750 10
#CHIFB33F	8 $10k	2 $0k	5 $10k	2 $8k	0 $0k	$28,432 17
#NASKX	0 $0k	5 $18k	6 $10k	0 $0k	0 $0k	$27,950 11
#NAN1N	4 $7k	2 $0k	2 $3k	4 $8k	10 $9k	$27,875 22
#NAIG21F	4 $7k	5 $12k	5 $3k	3 $5k	0 $0k	$27,500 17
#CHIKX	0 $0k	4 $11k	4 $8k	3 $8k	0 $0k	$27,400 11
#FL4AB	6 $18k	1 $1k	1 $4k	0 $0k	1 $4k	$27,350 9
#HOUKX	0 $0k	2 $0k	16 $20k	2 $7k	0 $0k	$27,150 20
#NYIG22F	8 $13k	5 $14k	0 $0k	0 $0k	0 $0k	$26,950 13
#CHIGX	0 $0k	3 $8k	10 $7k	7 $12k	0 $0k	$26,800 20
#DAL3DE1M	13 $13k	7 $13k	1 $0k	1 $0k	0 $0k	$26,550 22
#CHI3CX1M	10 $10k	11 $10k	3 $4k	4 $2k	0 $0k	$25,980 28
#FLFB32F	7 $9k	2 $2k	3 $14k	0 $0k	0 $0k	$25,550 12
#FL4IG31F	4 $8k	4 $10k	1 $4k	2 $4k	1 $0k	$25,500 12
#CHI11F	1 $3k	15 $20k	5 $2k	0 $0k	0 $0k	$24,850 21
#NY11F	6 $23k	1 $2k	0 $0k	0 $0k	0 $0k	$24,550 7
#ORLKX	0 $0k	0 $0k	12 $16k	3 $8k	0 $0k	$24,350 15
#DAL3DE2F	8 $20k	3 $4k	1 $0k	0 $0k	0 $0k	$24,200 12
#FL4IG31M	4 $9k	3 $6k	2 $5k	1 $1k	1 $4k	$23,850 11
#CHIIG21F	4 $10k	2 $4k	5 $8k	7 $2k	0 $0k	$23,500 18
#DALGX	0 $0k	3 $5k	6 $8k	7 $10k	1 $0k	$22,950 17
#FL4IG32F	5 $18k	1 $4k	0 $0k	3 $0k	0 $0k	$22,450 9
#HOU3DE1F	12 $18k	7 $3k	2 $2k	0 $0k	0 $0k	$22,450 21
#DAL11F	0 $0k	8 $18k	2 $4k	0 $0k	0 $0k	$22,400 10
#NAFB31M	5 $4k	5 $12k	0 $0k	4 $7k	1 $0k	$22,225 15
#HOUFB33F	2 $4k	1 $3k	3 $7k	2 $7k	1 $2k	$22,180 9
#HOU3DE	6 $16k	2 $6k	0 $0k	0 $0k	0 $0k	$21,300 8
#ORL12F	8 $15k	2 $2k	2 $4k	1 $0k	0 $0k	$21,200 13
#DALFB33F	6 $9k	0 $0k	2 $4k	1 $5k	2 $3k	$21,150 11
#NYIG23M	7 $13k	2 $8k	0 $0k	0 $0k	0 $0k	$21,000 9
#BOS5AB	2 $6k	2 $4k	3 $7k	3 $4k	0 $0k	$20,425 10
#HOUGX	0 $0k	0 $0k	8 $13k	3 $7k	1 $0k	$20,050 12
#HOU3DE2F	5 $14k	3 $2k	0 $0k	1 $4k	0 $0k	$19,900 9
#ORL4IG33F	0 $0k	2 $7k	2 $9k	0 $0k	1 $4k	$19,900 5
#FLGX	0 $0k	0 $0k	5 $10k	3 $6k	1 $4k	$19,850 9
#ORLGD	4 $4k	1 $0k	3 $10k	8 $4k	2 $1k	$19,035 18
#ORL4IG32F	2 $9k	3 $2k	3 $4k	3 $3k	0 $0k	$18,600 11
#ORL4IG31M	1 $2k	4 $12k	0 $0k	2 $4k	1 $1k	$18,550 8
#CHIIG21M	10 $9k	1 $0k	5 $5k	2 $1k	1 $2k	$18,000 19
#FLKIDSXR	0 $0k	0 $0k	4 $8k	1 $4k	4 $6k	$17,900 9
#NASGX	0 $0k	3 $5k	6 $7k	3 $5k	1 $0k	$17,175 13
#NAIG22F	0 $0k	4 $7k	2 $4k	2 $6k	0 $0k	$17,150 8
#NA4AB	4 $11k	0 $0k	2 $6k	0 $0k	0 $0k	$16,950 6
#FL12F	7 $13k	1 $1k	2 $3k	0 $0k	0 $0k	$16,655 10
#NAFB32F	2 $5k	2 $4k	0 $0k	1 $5k	1 $3k	$15,950 6
#DAL3CX2F	1 $4k	1 $2k	2 $10k	1 $0k	0 $0k	$15,550 5
#BOSLP2R	1 $4k	4 $5k	4 $4k	2 $3k	0 $0k	$15,150 11
#NAFB33F	2 $5k	5 $5k	1 $1k	0 $0k	1 $4k	$15,100 9
#ORLFB31F	1 $2k	4 $7k	2 $7k	0 $0k	0 $0k	$15,050 7
#NYGD	3 $1k	5 $4k	1 $3k	2 $7k	1 $0k	$14,850 12
#NYPX	0 $0k	0 $0k	2 $4k	4 $10k	0 $0k	$14,300 6
#HOU3CX2F	0 $0k	1 $0k	3 $4k	3 $10k	0 $0k	$14,150 7
#FLFB31F	4 $7k	0 $0k	0 $0k	1 $0k	4 $7k	$13,850 9
#HOUFB33M	4 $8k	2 $5k	0 $0k	0 $0k	0 $0k	$13,250 6
#BOIG2	5 $11k	1 $3k	0 $0k	1 $0k	0 $0k	$13,200 7
#NYIG22M	4 $8k	3 $5k	0 $0k	0 $0k	0 $0k	$13,200 7
#HOUFB32F	0 $0k	1 $0k	0 $0k	1 $0k	4 $13k	$13,100 6
#HOUFB31F	0 $0k	0 $0k	5 $7k	7 $5k	2 $0k	$13,025 14
#CHI3CX1MR	4 $9k	1 $4k	0 $0k	0 $0k	0 $0k	$12,977 5
#NAFB31F	4 $7k	2 $1k	3 $5k	0 $0k	1 $0k	$12,900 10
#NY3CX	2 $4k	0 $0k	3 $8k	1 $0k	1 $0k	$12,650 7
#ORL11M	4 $12k	0 $0k	0 $0k	0 $0k	0 $0k	$12,400 4
#ORLP2R	1 $4k	2 $0k	6 $8k	0 $0k	0 $0k	$12,225 9
#BOS11F	8 $9k	2 $2k	2 $1k	0 $0k	0 $0k	$12,200 12
#DAL12F	8 $9k	3 $3k	0 $0k	0 $0k	0 $0k	$12,200 11
#BOIG23M	1 $6k	0 $0k	2 $6k	1 $0k	0 $0k	$12,050 4
#BOSPX	0 $0k	0 $0k	0 $0k	2 $8k	2 $4k	$11,800 4
#NY12F	6 $6k	3 $6k	0 $0k	0 $0k	0 $0k	$11,600 9
#HOUGD	4 $9k	0 $0k	2 $0k	3 $2k	0 $0k	$11,400 9
#DALFB32F	2 $0k	0 $0k	1 $6k	2 $4k	0 $0k	$10,500 5
#ORLPX	0 $0k	0 $0k	1 $0k	5 $10k	0 $0k	$10,150 6
#BOIG22M	1 $0k	2 $6k	1 $4k	0 $0k	0 $0k	$10,100 4
#FL3CX2F	1 $3k	0 $0k	1 $6k	0 $0k	1 $2k	$10,050 3
#NATC	0 $0k	3 $10k	1 $0k	0 $0k	0 $0k	$10,000 4
#NYIG2	2 $4k	2 $2k	0 $0k	1 $4k	0 $0k	$9,900 5
#CHIFB33FR	0 $0k	4 $10k	0 $0k	0 $0k	0 $0k	$9,800 4
#DAL3DE3F	3 $6k	4 $4k	0 $0k	0 $0k	0 $0k	$9,550 7
#HOU3DE2M	4 $10k	0 $0k	0 $0k	0 $0k	0 $0k	$9,525 4
#BOIG21F	1 $3k	3 $2k	2 $3k	1 $2k	0 $0k	$9,500 7
#CHIFB31F	3 $2k	1 $3k	1 $4k	1 $0k	0 $0k	$9,249 6
#FLPX	0 $0k	0 $0k	3 $7k	2 $2k	0 $0k	$9,150 5
#DALPX	0 $0k	0 $0k	1 $0k	8 $9k	0 $0k	$9,100 9
#FL4IG3	1 $2k	2 $3k	1 $4k	1 $0k	0 $0k	$9,050 5
#NAIG23F	2 $4k	0 $0k	3 $5k	1 $1k	0 $0k	$9,050 6
#FL3CX	2 $5k	0 $0k	1 $4k	0 $0k	0 $0k	$9,000 3
#BO3CX	2 $0k	2 $5k	2 $4k	0 $0k	0 $0k	$8,950 6
#NYIG21F	5 $7k	2 $2k	0 $0k	0 $0k	0 $0k	$8,900 7
#NALP2R	1 $3k	2 $4k	1 $2k	0 $0k	0 $0k	$8,550 4
#HOU3CX3F	0 $0k	1 $0k	0 $0k	2 $8k	0 $0k	$8,400 3
#NY3CX1MR	4 $8k	1 $0k	0 $0k	0 $0k	0 $0k	$8,400 5
#NAFB32M	1 $1k	2 $3k	0 $0k	0 $0k	2 $5k	$8,300 5
#ORLFB33F	4 $5k	1 $0k	0 $0k	1 $3k	0 $0k	$8,300 6
#DAL3DE2M	6 $5k	3 $3k	1 $0k	0 $0k	1 $0k	$8,250 11
#BOS4AB	2 $0k	1 $3k	0 $0k	1 $4k	1 $0k	$7,850 5
#CHI3CX2M	2 $4k	0 $0k	1 $4k	0 $0k	0 $0k	$7,800 3
#ORL1FXR	0 $0k	0 $0k	0 $0k	4 $8k	0 $0k	$7,600 4
#DAL3CX1MR	1 $1k	0 $0k	1 $5k	1 $2k	0 $0k	$7,550 3
#BOSGD	0 $0k	1 $3k	2 $1k	1 $4k	0 $0k	$7,500 4
#HOULP2R	0 $0k	2 $4k	1 $3k	0 $0k	0 $0k	$7,450 3
#FL3CX1FR	1 $4k	2 $3k	0 $0k	0 $0k	0 $0k	$7,400 3
#HOU3DE2FR	2 $4k	1 $3k	1 $0k	0 $0k	0 $0k	$7,125 4
#CHIKIDS	3 $4k	0 $0k	1 $3k	0 $0k	0 $0k	$7,100 4
#ORL4IG32M	3 $7k	0 $0k	0 $0k	0 $0k	0 $0k	$7,050 3
#BOSTC	9 $7k	0 $0k	0 $0k	0 $0k	0 $0k	$6,800 9
#BOS11FR	1 $1k	3 $6k	0 $0k	0 $0k	0 $0k	$6,600 4
#NAIG22M	1 $3k	1 $3k	0 $0k	1 $1k	0 $0k	$6,500 3
#DALFB33MR	3 $2k	1 $4k	0 $0k	0 $0k	0 $0k	$6,350 4
#FLKIDS	2 $6k	0 $0k	0 $0k	1 $0k	0 $0k	$6,350 3
#FL3CX2M	1 $6k	2 $0k	0 $0k	1 $0k	0 $0k	$5,900 4
#DALFB33M	2 $3k	1 $3k	0 $0k	0 $0k	0 $0k	$5,750 3
#CHIFB31M	1 $0k	0 $0k	1 $0k	2 $2k	1 $4k	$5,499 5
#NYFB31M	2 $1k	0 $0k	0 $0k	1 $4k	0 $0k	$5,400 3
#HOUFB32M	2 $4k	1 $0k	0 $0k	2 $0k	0 $0k	$4,500 5
#CHIFB32M	1 $4k	1 $0k	2 $0k	0 $0k	0 $0k	$4,400 4
#CHIFB33M	0 $0k	0 $0k	3 $4k	0 $0k	0 $0k	$4,400 3
#BOSKIDSXR	1 $4k	1 $0k	0 $0k	0 $0k	1 $0k	$4,300 3
#FL1FXR	0 $0k	3 $4k	1 $0k	0 $0k	0 $0k	$4,300 4
#FL3CX3M	1 $2k	0 $0k	1 $0k	1 $2k	0 $0k	$4,300 3
#FL11F	1 $0k	0 $0k	1 $0k	2 $4k	0 $0k	$4,150 4
#CHIIG22FR	1 $0k	1 $0k	4 $4k	0 $0k	0 $0k	$4,100 6
#CHI1FXR	0 $0k	1 $4k	1 $0k	0 $0k	2 $0k	$4,000 4
#NYFB3	0 $0k	1 $0k	1 $4k	1 $0k	0 $0k	$3,600 3
#HOU11FR	1 $3k	1 $0k	1 $1k	0 $0k	0 $0k	$3,550 3
#NY11FR	2 $2k	1 $2k	0 $0k	0 $0k	0 $0k	$3,400 3
#DAL1FXR	0 $0k	2 $0k	2 $3k	0 $0k	0 $0k	$3,100 4
#NY3CX1FR	2 $0k	1 $3k	0 $0k	0 $0k	0 $0k	$3,100 3
#FLTC	7 $3k	0 $0k	0 $0k	0 $0k	0 $0k	$3,000 7
#CHIGD	1 $0k	3 $3k	0 $0k	0 $0k	0 $0k	$2,900 4
#BOSA1K	1 $0k	1 $2k	1 $0k	1 $0k	0 $0k	$2,850 4
#HOUTC	11 $3k	0 $0k	0 $0k	0 $0k	0 $0k	$2,500 11
#BOFB31F	2 $2k	1 $0k	0 $0k	0 $0k	0 $0k	$2,300 3
#NA12F	3 $1k	1 $2k	0 $0k	0 $0k	0 $0k	$2,100 4
#BOFB31M	2 $2k	1 $0k	0 $0k	0 $0k	0 $0k	$2,050 3
#DAL3DE	3 $2k	0 $0k	0 $0k	0 $0k	0 $0k	$1,600 3
#BOFB32F	2 $1k	0 $0k	1 $0k	0 $0k	0 $0k	$1,400 3
#DALP2R	1 $0k	0 $0k	2 $1k	0 $0k	0 $0k	$1,250 3
#DAL3CX2M	1 $0k	1 $0k	1 $0k	0 $0k	0 $0k	$900 3
#NYIG21M	4 $0k	2 $0k	0 $0k	0 $0k	0 $0k	$850 6
#FL4IG31MR	2 $0k	1 $1k	0 $0k	0 $0k	0 $0k	$800 3
#DALFB32M	1 $0k	0 $0k	0 $0k	2 $0k	0 $0k	$700 3
#DALKIDSXR	0 $0k	0 $0k	0 $0k	0 $0k	3 $1k	$500 3
#NYFB31F	0 $0k	2 $0k	1 $0k	0 $0k	0 $0k	$500 3
ALL	1,931 $3,638k	1,852 $3,479k	1,931 $3,631k	1,848 $3,438k	744 $1,352k	$15,537,683

Like-for-like — days 1–16 of every month

The same cuts on the same window, so the months can actually be read against each other.

Recycled against fresh, like-for-like

Type	May 26	Jun 26	Jul 26	Aug 26	Sep 26 1–16	Total revenue / sales
fresh	766 $1,373k	822 $1,564k	799 $1,465k	790 $1,543k	629 $1,182k	$7,127,832 3,806
recycled (any kind)	183 $350k	123 $205k	152 $280k	158 $295k	115 $170k	$1,299,699 731
ALL	949 $1,723k	945 $1,769k	951 $1,745k	948 $1,838k	744 $1,352k	$8,427,531

The in-house recycled families, like-for-like

Type	May 26	Jun 26	Jul 26	Aug 26	Sep 26 1–16	Total revenue / sales
not a recycled family	797 $1,423k	855 $1,621k	830 $1,518k	797 $1,554k	644 $1,198k	$7,313,324 3,923
6AB	87 $161k	42 $75k	46 $104k	58 $122k	28 $51k	$512,052 261
N1N	19 $40k	22 $28k	34 $54k	28 $64k	33 $39k	$225,765 136
CMN	15 $29k	13 $18k	17 $20k	42 $67k	33 $58k	$192,865 120
5AB	19 $38k	11 $22k	19 $34k	23 $32k	4 $2k	$128,825 76
4AB	12 $31k	2 $5k	5 $14k	0 $0k	2 $4k	$54,700 21
ALL	949 $1,723k	945 $1,769k	951 $1,745k	948 $1,838k	744 $1,352k	$8,427,531

By supplier, like-for-like

Type	May 26	Jun 26	Jul 26	Aug 26	Sep 26 1–16	Total revenue / sales
Blue Rooms	250 $430k	454 $911k	506 $954k	535 $1,097k	407 $736k	$4,128,748 2,152
Alan	367 $656k	247 $390k	182 $316k	131 $216k	112 $204k	$1,781,406 1,039
Lead Pronto	137 $267k	122 $260k	112 $212k	122 $223k	123 $251k	$1,213,245 616
Neil	140 $269k	88 $143k	116 $212k	151 $285k	98 $150k	$1,059,507 593
Boost	47 $77k	31 $56k	26 $30k	0 $0k	1 $0k	$163,175 105
Organic	8 $24k	3 $9k	9 $19k	9 $18k	3 $12k	$81,450 32
ALL	949 $1,723k	945 $1,769k	951 $1,745k	948 $1,838k	744 $1,352k	$8,427,531

CSV: month_gap_leads.csv — leads, sales and revenue for every marketing code and month on this page.

Complete months against the $3.50M target

Full calendar months, so the current one is a part-month and is marked as such. This is the only table on the page that is not like-for-like.

Month	Sales	Contracted revenue	vs target	Price per sale	Seats on offer	Arrived	No-show rate
May 26	1,931	$3,637,688	$137,688	$1,884	3,689	1,922	849 30.6%
Jun 26	1,852	$3,479,174	-$20,827	$1,879	3,655	1,871	813 30.3%
Jul 26	1,931	$3,630,730	$130,730	$1,880	3,693	1,938	778 28.6%
Aug 26	1,848	$3,437,963	-$62,037	$1,860	3,640	1,861	804 30.2%
Sep 26 1–16 only	744	$1,352,129	part month	$1,817	1,588	532	250 32.0%

Revenue by day — every day on this page

Attributed to the day the person came in. A day far below its own weekday average is a day the diary was shut, not a day the sales floor failed — cross-check it against the Diary tab.

Day	Weekday	Revenue	vs that weekday's average
2026-05-01	Fri	$93,768	-27%
2026-05-02	Sat	$133,785	-14%
2026-05-03	Sun	$113,654	-21%
2026-05-04	Mon	$101,974	-5%
2026-05-05	Tue	$74,803	-9%
2026-05-06	Wed	$81,887	-8%
2026-05-07	Thu	$93,542	-12%
2026-05-08	Fri	$117,934	-8%
2026-05-09	Sat	$182,708	+17%
2026-05-10	Sun	$124,026	-13%
2026-05-11	Mon	$98,728	-8%
2026-05-12	Tue	$41,038	-50%
2026-05-13	Wed	$63,838	-28%
2026-05-14	Thu	$126,069	+18%
2026-05-15	Fri	$122,276	-5%
2026-05-16	Sat	$161,502	+4%
2026-05-17	Sun	$137,292	-4%
2026-05-18	Mon	$99,759	-7%
2026-05-19	Tue	$99,259	+21%
2026-05-20	Wed	$85,688	-3%
2026-05-21	Thu	$135,051	+27%
2026-05-22	Fri	$119,419	-7%
2026-05-23	Sat	$171,683	+10%
2026-05-24	Sun	$148,583	+4%
2026-05-25	Mon	$171,426	+60%
2026-05-26	Tue	$72,678	-11%
2026-05-27	Wed	$102,535	+16%
2026-05-28	Thu	$120,904	+13%
2026-05-29	Fri	$120,048	-7%
2026-05-30	Sat	$160,607	+3%
2026-05-31	Sun	$161,226	+12%
2026-06-01	Mon	$88,647	-17%
2026-06-02	Tue	$67,636	-18%
2026-06-03	Wed	$82,386	-7%
2026-06-04	Thu	$101,237	-5%
2026-06-05	Fri	$91,501	-29%
2026-06-06	Sat	$159,939	+3%
2026-06-07	Sun	$160,711	+12%
2026-06-08	Mon	$138,454	+29%
2026-06-09	Tue	$62,083	-24%
2026-06-10	Wed	$103,171	+16%
2026-06-11	Thu	$103,922	-2%
2026-06-12	Fri	$130,423	+2%
2026-06-13	Sat	$144,308	-7%
2026-06-14	Sun	$154,362	+8%
2026-06-15	Mon	$95,733	-11%
2026-06-16	Tue	$85,917	+5%
2026-06-17	Wed	$75,750	-15%
2026-06-18	Thu	$128,688	+21%
2026-06-19	Fri	$125,176	-3%
2026-06-20	Sat	$126,809	-19%
2026-06-21	Sun	$132,083	-8%
2026-06-22	Mon	$118,095	+10%
2026-06-23	Tue	$114,815	+40%
2026-06-24	Wed	$105,477	+19%
2026-06-25	Thu	$109,130	+2%
2026-06-26	Fri	$141,189	+10%
2026-06-27	Sat	$147,658	-5%
2026-06-28	Sun	$126,152	-12%
2026-06-29	Mon	$124,931	+16%
2026-06-30	Tue	$132,790	+62%
2026-07-01	Wed	$85,504	-4%
2026-07-02	Thu	$112,174	+5%
2026-07-03	Fri	$164,784	+28%
2026-07-05	Sun	$122,410	-15%
2026-07-06	Mon	$99,101	-8%
2026-07-07	Tue	$88,680	+8%
2026-07-08	Wed	$94,031	+6%
2026-07-09	Thu	$94,134	-12%
2026-07-10	Fri	$157,660	+23%
2026-07-11	Sat	$170,631	+10%
2026-07-12	Sun	$139,721	-3%
2026-07-13	Mon	$120,486	+12%
2026-07-14	Tue	$83,798	+2%
2026-07-15	Wed	$118,376	+33%
2026-07-16	Thu	$90,988	-15%
2026-07-17	Fri	$138,793	+8%
2026-07-18	Sat	$180,519	+16%
2026-07-19	Sun	$135,786	-5%
2026-07-20	Mon	$97,219	-9%
2026-07-21	Tue	$58,227	-29%
2026-07-22	Wed	$114,030	+29%
2026-07-23	Thu	$132,170	+24%
2026-07-24	Fri	$153,345	+19%
2026-07-25	Sat	$166,075	+7%
2026-07-26	Sun	$165,863	+16%
2026-07-27	Mon	$90,521	-16%
2026-07-28	Tue	$108,764	+33%
2026-07-29	Wed	$99,604	+12%
2026-07-30	Thu	$97,496	-9%
2026-07-31	Fri	$149,837	+17%
2026-08-01	Sat	$177,607	+14%
2026-08-02	Sun	$144,082	+1%
2026-08-03	Mon	$67,950	-37%
2026-08-04	Tue	$89,621	+9%
2026-08-05	Wed	$107,320	+21%
2026-08-06	Thu	$111,435	+5%
2026-08-07	Fri	$137,976	+7%
2026-08-08	Sat	$127,489	-18%
2026-08-09	Sun	$127,348	-11%
2026-08-10	Mon	$101,549	-5%
2026-08-11	Tue	$73,780	-10%
2026-08-12	Wed	$50,337	-43%
2026-08-13	Thu	$71,753	-33%
2026-08-14	Fri	$137,951	+7%
2026-08-15	Sat	$141,405	-9%
2026-08-16	Sun	$169,666	+18%
2026-08-17	Mon	$113,359	+6%
2026-08-18	Tue	$56,917	-31%
2026-08-19	Wed	$65,949	-26%
2026-08-20	Thu	$69,201	-35%
2026-08-21	Fri	$104,177	-19%
2026-08-22	Sat	$163,994	+5%
2026-08-23	Sun	$157,700	+10%
2026-08-24	Mon	$95,921	-11%
2026-08-25	Tue	$83,407	+2%
2026-08-26	Wed	$71,961	-19%
2026-08-27	Thu	$113,903	+7%
2026-08-28	Fri	$106,636	-17%
2026-08-29	Sat	$131,597	-16%
2026-08-30	Sun	$159,241	+11%
2026-08-31	Mon	$106,729	-0%
2026-09-01	Tue	$24,987	-70%
2026-09-02	Wed	$66,340	-25%
2026-09-03	Thu	$138,204	+30%
2026-09-04	Fri	$198,922	+55%
2026-09-05	Sat	$199,616	+28%
2026-09-06	Sun	$182,024	+27%
2026-09-07	Mon	$109,746	+2%
2026-09-08	Tue	$55,161	-33%
2026-09-09	Wed	$92,902	+5%
2026-09-10	Thu	$109,831	+3%
2026-09-11	Fri	$174,397	+36%

CSV: month_gap_days.csv — revenue per day for every month on this page.

How this is counted

Read this before quoting anything off the page

Every headline is days 1–16 of each month. Today is still being sold, so the window stops at the last complete day. A part-month set against a full prior month is the easiest way there is to invent a crisis that is not happening.

The calendar still matters after that. A Saturday is worth 1.90× a Tuesday, so days 1–16 of this month holding a different number of weekends to last month is a real difference in the money before anything in the business has changed. The calendar-adjusted column on the first tab is the honest one.

Revenue here is CONTRACTED, not collected. It is the package price signed on the day. What reaches the bank is the deposit now and the finance schedule later — a different report.

There is no cost per lead on this page. The ad-cost feed has read $0 since Feb 2026. Lead counts are real; nothing here is an efficiency.

Number	Feed	Grain
Revenue, package price, deposits, finance term	`csv_report-dailysaleslib.php`	one row per model sold
Seats on offer, booked, arrived, no-show, age, confirmation	`diary/service/events.php (lib/diary.js)`	one row per seat per 30-minute slot
Appointments and their age/sex	`csv-deposits-takenlib.php`	one row per appointment taking a deposit
Cancellations	`csv_noshowcancelledlib.php`	one row per cancelled or missed appointment
Leads in	`csv-allleadsinlib.php`	one row per lead
Bookings made, booking deposit, distribution	`csv-leadbookingslib.php`	one row per booked lead
Bookers on shift	`report-numberofbookerslib.php`	one row per day

Revenue by day. The sales feed carries no date column, so a sale is attributed to a day by matching the model name to the diary seat that person sat in. Checked against 31 separate day-by-day pulls for Aug 2026: $3,435,413 against $3,437,963 — 0.07% out, 5 unmatched rows of 1,848. Matched this month: 522 of 744. Every revenue TOTAL on this page comes straight off the sales feed and never through the join.

Seats on offer = A + N + I + L. Closed (C) and locked-out (X) seats were never for sale. The raw grid is 24 hours and about half of it is closed because the studio is not open then.

Built 2026-09-17 11:25:40Z · window days 1–16 · target $3.50M · baseline months May 26, Jun 26, Jul 26, Aug 26