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Leads ROI + CRM Performance — January 2026

41,451 leads  ·  1939 booked  ·  4.7% conv  ·  0 showed  ·  $2,602,512 sales value  ·  CPL —  ·  Cost/Book —
Nashville 4,291Chicago 5,767Dallas 6,612Florida 6,650New York 7,809Houston 5,956Boston 4,366
Total Spend
—
fresh —  ·  recycled —
Cost Per Lead
—
41,451 fresh leads
Cost Per Booking
—
1939 booked  ·  4.7% conv
Showed
0
0.0% show rate
Sales Value
$2,602,512
from CRM closes
City Summary
CitySpendLeadsCPL BookedConv%Showed Show%Sales ValueCost/Book
Nashville — 4,291 — 233 5.4% — 0.0% $299,835 —
Chicago — 5,767 — 306 5.3% — 0.0% $372,175 —
Dallas — 6,612 — 324 4.9% — 0.0% $410,134 —
Florida — 6,650 — 318 4.8% — 0.0% $425,864 —
New York — 7,809 — 339 4.3% — 0.0% $433,122 —
Houston — 5,956 — 243 4.1% — 0.0% $352,800 —
Boston — 4,366 — 176 4.0% — 0.0% $307,782 —
Nashville 36 campaign codes
—
Spend
4,291
Leads In
5.4%
Conv%
—
Showed
$299,835
Sales Value
CodeSource Spend Leads CPL Booked Conv% Showed Cost/Book Sales Value ROI
#NA3CX2M Boost — 9 — 2 22.2% — — — —
#NAFB3 Alan — 297 — 43 14.5% — — $107,150 —
#NAFB31M Alan — 122 — 12 9.8% — — $13,050 —
#NA3CX Boost — 132 — 10 7.6% — — $17,150 —
#NA3CX1M Boost — 67 — 5 7.5% — — $10,100 —
#NAIG2 Alan — 577 — 43 7.5% — — $67,230 —
#NAIG22M Alan — 94 — 7 7.4% — — — —
#NAFB32F Alan — 69 — 5 7.2% — — $4,500 —
#NAFB32M Alan — 88 — 6 6.8% — — $8,000 —
#NAFB31F Alan — 48 — 3 6.3% — — $500 —
#NA3CX1F Boost — 167 — 9 5.4% — — $5,000 —
#NA11F Alan — 335 — 18 5.4% — — $12,990 —
#NA12F Alan — 258 — 13 5.0% — — $3,025 —
#NAFB33F Alan — 131 — 6 4.6% — — $50 —
#NAIG21M Alan — 137 — 6 4.4% — — $3,000 —
#NA12M Alan — 166 — 7 4.2% — — — —
#NAKIDS Alan — 72 — 3 4.2% — — — —
#NAIG21F Alan — 215 — 8 3.7% — — $4,000 —
#NAFB33M Alan — 108 — 4 3.7% — — $3,000 —
#NALP2F Lead Pronto — 56 — 2 3.6% — — — —
#NAIG22F Alan — 131 — 4 3.1% — — — —
#NAIG23M Alan — 186 — 5 2.7% — — — —
#NA13F Alan — 117 — 3 2.6% — — $16,240 —
#NAIG23F Alan — 215 — 5 2.3% — — — —
#NALP2 Lead Pronto — 178 — 3 1.7% — — — —
#NALP3F Lead Pronto — 98 — 1 1.0% — — $100 —
#NA3CX3F Boost — 39 — 0 0.0% — — — —
#NALP1F Lead Pronto — 134 — 0 0.0% — — $7,800 —
#NA3CX3M Boost — 25 — 0 0.0% — — — —
#NALP1 Lead Pronto — 1 — 0 0.0% — — — —
#NA3CX2F Boost — 18 — 0 0.0% — — — —
#NA25 Alan — 1 — 0 0.0% — — $500 —
#NALP1M Lead Pronto — 0 — 0 — — — $50 —
#NAGD Alan — 0 — 0 — — — $8,900 —
#NA11 Alan — 0 — 0 — — — $7,500 —
#NALP3M Lead Pronto — 0 — 0 — — — — —
Chicago 33 campaign codes
—
Spend
5,767
Leads In
5.3%
Conv%
—
Showed
$372,175
Sales Value
CodeSource Spend Leads CPL Booked Conv% Showed Cost/Book Sales Value ROI
#CHI3CX Boost — 171 — 29 17.0% — — $44,050 —
#CHIFB3 Alan — 333 — 56 16.8% — — $111,925 —
#CHI3CX3F Boost — 17 — 2 11.8% — — — —
#CHI3CX1F Boost — 145 — 16 11.0% — — $13,750 —
#CHILP1F Lead Pronto — 76 — 7 9.2% — — $400 —
#CHIFB31F Alan — 185 — 15 8.1% — — $8,250 —
#CHIFB31M Alan — 359 — 25 7.0% — — $18,600 —
#CHIFB32M Alan — 83 — 5 6.0% — — $5,000 —
#CHIIG2 Alan — 456 — 25 5.5% — — $80,500 —
#CHI11F Alan — 885 — 46 5.2% — — $34,200 —
#CHI3CX1M Boost — 77 — 4 5.2% — — $400 —
#CHI12M Alan — 376 — 17 4.5% — — $10,450 —
#CHIKIDS Alan — 134 — 6 4.5% — — $4,000 —
#CHILP2F Lead Pronto — 67 — 3 4.5% — — $1,750 —
#CHIFB32F Alan — 160 — 6 3.8% — — $6,700 —
#CHIFB33F Alan — 282 — 8 2.8% — — $3,050 —
#CHI12F Alan — 228 — 6 2.6% — — $10,900 —
#CHIIG23F Alan — 757 — 18 2.4% — — $4,850 —
#CHI13F Alan — 227 — 5 2.2% — — $4,500 —
#CHIIG22F Alan — 277 — 4 1.4% — — — —
#CHILP3F Lead Pronto — 74 — 1 1.4% — — $7,400 —
#CHILP2 Lead Pronto — 306 — 2 0.7% — — — —
#CHIA1M Alan — 9 — 0 0.0% — — — —
#CHIIG22M Alan — 4 — 0 0.0% — — — —
#CHI3CX2F Boost — 10 — 0 0.0% — — — —
#CHIFB33M Alan — 26 — 0 0.0% — — — —
#CHI3CX3M Boost — 16 — 0 0.0% — — — —
#CHIIG23M Alan — 8 — 0 0.0% — — — —
#CHI3CX2M Boost — 13 — 0 0.0% — — — —
#CHIIG21M Alan — 5 — 0 0.0% — — — —
#CHIIG21F Alan — 1 — 0 0.0% — — — —
#CHIGD Alan — 0 — 0 — — — $1,500 —
#CHILP3M Lead Pronto — 0 — 0 — — — — —
Dallas 34 campaign codes
—
Spend
6,612
Leads In
4.9%
Conv%
—
Showed
$410,134
Sales Value
CodeSource Spend Leads CPL Booked Conv% Showed Cost/Book Sales Value ROI
#DAL3DE Boost — 321 — 59 18.4% — — $111,828 —
#DALP1M Lead Pronto — 57 — 5 8.8% — — $6,450 —
#DAL3DE1M Boost — 117 — 10 8.5% — — $12,000 —
#DALFB3 Alan — 268 — 22 8.2% — — $83,578 —
#DAL3DE1F Boost — 165 — 13 7.9% — — $10,450 —
#DALFB31M Alan — 183 — 14 7.7% — — $6,200 —
#DAL3CX1M Boost — 273 — 19 7.0% — — $10,100 —
#DALFB33M Alan — 209 — 12 5.7% — — $4,000 —
#DAL3DE3F Boost — 361 — 20 5.5% — — $6,450 —
#DALFB32F Alan — 112 — 6 5.4% — — — —
#DALFB31F Alan — 103 — 5 4.9% — — $3,000 —
#DAL12M Alan — 297 — 14 4.7% — — $15,800 —
#DAL3CX Boost — 778 — 33 4.2% — — $42,050 —
#DALP3F Lead Pronto — 144 — 6 4.2% — — $8,500 —
#DAL3CX1F Boost — 510 — 21 4.1% — — $5,950 —
#DALFB32M Alan — 147 — 6 4.1% — — — —
#DALKIDS Alan — 129 — 5 3.9% — — $8,050 —
#DAL3DE3M Boost — 79 — 3 3.8% — — $3,450 —
#DAL3DE2F Boost — 117 — 4 3.4% — — — —
#DAL12F Alan — 293 — 10 3.4% — — $23,028 —
#DALFB33F Alan — 241 — 8 3.3% — — $1,000 —
#DAL11F Alan — 454 — 13 2.9% — — $17,150 —
#DAL13F Alan — 333 — 9 2.7% — — $9,950 —
#DALP1F Lead Pronto — 221 — 5 2.3% — — $6,550 —
#DAL3DE2M Boost — 55 — 1 1.8% — — — —
#DAL3CX2M Boost — 81 — 1 1.2% — — $2,000 —
#DAL3CX2F Boost — 95 — 0 0.0% — — — —
#DAL3CX3M Boost — 153 — 0 0.0% — — — —
#DAL3CX3F Boost — 192 — 0 0.0% — — — —
#DALP2 Lead Pronto — 112 — 0 0.0% — — $4,000 —
#DALP3M Lead Pronto — 12 — 0 0.0% — — — —
#DALGD Alan — 0 — 0 — — — $6,150 —
#DALP1 Lead Pronto — 0 — 0 — — — $2,000 —
#DAL11 Alan — 0 — 0 — — — $450 —
Florida 34 campaign codes
—
Spend
6,650
Leads In
4.8%
Conv%
—
Showed
$425,864
Sales Value
CodeSource Spend Leads CPL Booked Conv% Showed Cost/Book Sales Value ROI
#FLFB3 Alan — 211 — 26 12.3% — — $46,250 —
#FLP1M Lead Pronto — 69 — 8 11.6% — — $10,650 —
#FLFB31M Alan — 127 — 13 10.2% — — $18,150 —
#FL3CX1M Boost — 132 — 11 8.3% — — $7,000 —
#FL3CX Boost — 385 — 30 7.8% — — $58,219 —
#FL3CX3F Boost — 26 — 2 7.7% — — — —
#FL3CX2M Boost — 14 — 1 7.1% — — — —
#FL4IG3 Alan — 640 — 44 6.9% — — $126,450 —
#FL11F Alan — 557 — 33 5.9% — — $18,950 —
#FLP1F Lead Pronto — 106 — 6 5.7% — — $15,750 —
#FLP2F Lead Pronto — 77 — 4 5.2% — — $5,000 —
#FLFB31F Alan — 160 — 8 5.0% — — $4,150 —
#FL4IG31M Alan — 162 — 8 4.9% — — $4,550 —
#FL3CX1F Boost — 200 — 9 4.5% — — $3,550 —
#FL4IG31F Alan — 67 — 3 4.5% — — $4,000 —
#FLFB33M Alan — 142 — 6 4.2% — — $4,550 —
#FL4IG32M Alan — 119 — 5 4.2% — — $1,200 —
#FL12M Alan — 357 — 15 4.2% — — $4,800 —
#FL01 Alan — 319 — 13 4.1% — — $25,225 —
#FL13F Alan — 390 — 15 3.8% — — $17,600 —
#FL12F Alan — 449 — 14 3.1% — — $7,050 —
#FLKIDS Alan — 255 — 7 2.7% — — $8,000 —
#FLFB32M Alan — 77 — 2 2.6% — — — —
#FLFB33F Alan — 240 — 6 2.5% — — $250 —
#FL4IG33M Alan — 80 — 2 2.5% — — — —
#FL4IG32F Alan — 123 — 3 2.4% — — $50 —
#FL4IG33F Alan — 334 — 8 2.4% — — — —
#FLFB32F Alan — 133 — 3 2.3% — — — —
#FLP2 Lead Pronto — 594 — 12 2.0% — — $4,400 —
#FLP2M Lead Pronto — 67 — 1 1.5% — — $5,000 —
#FL3CX3M Boost — 10 — 0 0.0% — — — —
#FL3CX2F Boost — 28 — 0 0.0% — — — —
#FLGD Alan — 0 — 0 — — — $25,070 —
#FLP3F Lead Pronto — 0 — 0 — — — — —
New York 38 campaign codes
—
Spend
7,809
Leads In
4.3%
Conv%
—
Showed
$433,122
Sales Value
CodeSource Spend Leads CPL Booked Conv% Showed Cost/Book Sales Value ROI
#NYLP1M Lead Pronto — 1 — 1 100.0% — — $1,500 —
#NYFB3E Alan — 0 — 1 — — — $7,000 —
#NY11 Alan — 0 — 1 — — — $4,050 —
#NY25 Alan — 9 — 1 11.1% — — — —
#NYFB3 Alan — 301 — 26 8.6% — — $64,299 —
#NYIG2 Alan — 727 — 62 8.5% — — $83,650 —
#NYFB31M Alan — 165 — 13 7.9% — — $15,825 —
#NYIG21M Alan — 103 — 8 7.8% — — $7,500 —
#NYIG22M Alan — 88 — 6 6.8% — — — —
#NYFB31F Alan — 103 — 7 6.8% — — $3,400 —
#NY3CX1M Boost — 316 — 18 5.7% — — $12,500 —
#NY3CX1F Boost — 486 — 27 5.6% — — $17,325 —
#NY3CX Boost — 1,097 — 55 5.0% — — $136,398 —
#NYKIDS Alan — 143 — 7 4.9% — — $11,425 —
#NYFB32F Alan — 103 — 5 4.9% — — $3,500 —
#NY12M Alan — 330 — 14 4.2% — — $3,025 —
#NY3CX2F Boost — 24 — 1 4.2% — — $50 —
#NYFB33F Alan — 202 — 8 4.0% — — $3,000 —
#NY11F Alan — 974 — 36 3.7% — — $22,075 —
#NYFB32M Alan — 60 — 2 3.3% — — — —
#NYIG23F Alan — 478 — 15 3.1% — — $8,600 —
#NYIG23M Alan — 90 — 2 2.2% — — — —
#NYIG22F Alan — 231 — 5 2.2% — — $3,525 —
#NY3CX2M Boost — 56 — 1 1.8% — — $3,000 —
#NY12F Alan — 455 — 8 1.8% — — $8,475 —
#NY13F Alan — 253 — 4 1.6% — — $6,450 —
#NYIG21F Alan — 65 — 1 1.5% — — $50 —
#NYLP2M Lead Pronto — 73 — 1 1.4% — — $25 —
#NYLP1F Lead Pronto — 328 — 2 0.6% — — $6,450 —
#NYLP2 Lead Pronto — 252 — 1 0.4% — — — —
#NY3CX3M Boost — 118 — 0 0.0% — — — —
#NY3CX3F Boost — 89 — 0 0.0% — — — —
#NYIG4 Alan — 21 — 0 0.0% — — — —
#NYLP2F Lead Pronto — 44 — 0 0.0% — — $25 —
#NYFB33M Alan — 23 — 0 0.0% — — — —
#NYLP1 Lead Pronto — 1 — 0 0.0% — — — —
#NYGD Alan — 0 — 0 — — — — —
#NYLP3F Lead Pronto — 0 — 0 — — — — —
Houston 34 campaign codes
—
Spend
5,956
Leads In
4.1%
Conv%
—
Showed
$352,800
Sales Value
CodeSource Spend Leads CPL Booked Conv% Showed Cost/Book Sales Value ROI
#HOU25 Alan — 0 — 4 — — — $425 —
#HOU3CX3M Boost — 1 — 1 100.0% — — — —
#HOULP1M Lead Pronto — 0 — 1 — — — $50 —
#HOULP1F Lead Pronto — 0 — 1 — — — — —
#HOU3DE Boost — 137 — 21 15.3% — — $61,200 —
#HOU3CX1F Boost — 89 — 10 11.2% — — $8,000 —
#HOU3CX1M Boost — 37 — 3 8.1% — — — —
#HOU3CX Boost — 357 — 24 6.7% — — $65,900 —
#HOU3DE1F Boost — 194 — 10 5.2% — — $12,850 —
#HOUKIDS Alan — 215 — 11 5.1% — — $12,050 —
#HOUFB32M Alan — 123 — 6 4.9% — — $3,850 —
#HOU12F Alan — 230 — 11 4.8% — — $5,050 —
#HOUFB3 Alan — 780 — 37 4.7% — — $111,175 —
#HOUFB32F Alan — 106 — 4 3.8% — — — —
#HOU3DE1M Boost — 137 — 5 3.6% — — — —
#HOU11F Alan — 445 — 16 3.6% — — $13,400 —
#HOUFB33F Alan — 197 — 7 3.6% — — $3,050 —
#HOU3DE2M Boost — 61 — 2 3.3% — — — —
#HOU3DE2F Boost — 327 — 10 3.1% — — $900 —
#HOUFB33M Alan — 168 — 5 3.0% — — — —
#HOU12M Alan — 304 — 9 3.0% — — $4,050 —
#HOU13F Alan — 195 — 5 2.6% — — — —
#HOU3DE3F Boost — 662 — 16 2.4% — — $8,800 —
#HOUFB31M Alan — 168 — 4 2.4% — — $6,000 —
#HOULP2 Lead Pronto — 802 — 18 2.2% — — $33,050 —
#HOUFB31F Alan — 91 — 1 1.1% — — — —
#HOU3DE3M Boost — 95 — 1 1.1% — — — —
#HOU3CX3F Boost — 4 — 0 0.0% — — — —
#HOU3CX2F Boost — 7 — 0 0.0% — — — —
#HOULP2F Lead Pronto — 14 — 0 0.0% — — — —
#HOU3CX2M Boost — 2 — 0 0.0% — — — —
#HOULP2M Lead Pronto — 8 — 0 0.0% — — — —
#HOUGD Alan — 0 — 0 — — — $3,000 —
#HOULP3F Lead Pronto — 0 — 0 — — — — —
Boston 36 campaign codes
—
Spend
4,366
Leads In
4.0%
Conv%
—
Showed
$307,782
Sales Value
CodeSource Spend Leads CPL Booked Conv% Showed Cost/Book Sales Value ROI
#BOIG2 Alan — 383 — 32 8.4% — — $94,232 —
#BOSKIDS Alan — 113 — 9 8.0% — — $19,500 —
#BOIG21M Alan — 141 — 10 7.1% — — $13,625 —
#BOFB3 Alan — 205 — 14 6.8% — — $42,075 —
#BOS11F Alan — 411 — 22 5.4% — — $39,275 —
#BO3CX1F Boost — 219 — 11 5.0% — — $9,450 —
#BOSLP3M Lead Pronto — 20 — 1 5.0% — — — —
#BOIG22F Alan — 141 — 7 5.0% — — $4,025 —
#BOSLP1F Lead Pronto — 63 — 3 4.8% — — — —
#BOS13F Alan — 65 — 3 4.6% — — $4,075 —
#BOS12M Alan — 220 — 9 4.1% — — — —
#BOFB31M Alan — 99 — 4 4.0% — — $4,320 —
#BOIG21F Alan — 125 — 5 4.0% — — $7,000 —
#BO3CX1M Boost — 127 — 5 3.9% — — $6,000 —
#BOFB32M Alan — 82 — 3 3.7% — — — —
#BOFB31F Alan — 113 — 4 3.5% — — — —
#BOSLP1M Lead Pronto — 31 — 1 3.2% — — $2,750 —
#BOFB33M Alan — 95 — 3 3.2% — — — —
#BO3CX3M Boost — 69 — 2 2.9% — — $1,000 —
#BOFB33F Alan — 141 — 4 2.8% — — — —
#BOS12F Alan — 187 — 5 2.7% — — $18,905 —
#BOIG22M Alan — 81 — 2 2.5% — — $450 —
#BO3CX Boost — 338 — 7 2.1% — — $22,850 —
#BOSLP2 Lead Pronto — 408 — 8 2.0% — — — —
#BOFB32F Alan — 75 — 1 1.3% — — $4,320 —
#BOIG23F Alan — 198 — 1 0.5% — — — —
#BOSA1K Alan — 1 — 0 0.0% — — — —
#BOIG23M Alan — 41 — 0 0.0% — — — —
#BO3CX3F Boost — 78 — 0 0.0% — — — —
#BO3CX2F Boost — 43 — 0 0.0% — — — —
#BO3CX2M Boost — 36 — 0 0.0% — — — —
#BOSLP2M Lead Pronto — 15 — 0 0.0% — — — —
#BOSA1M Alan — 2 — 0 0.0% — — — —
#BOSLP2F Lead Pronto — 0 — 0 — — — $50 —
#BOSGD Alan — 0 — 0 — — — $9,500 —
#BOSLP3F Lead Pronto — 0 — 0 — — — $4,380 —
Recycled / Other Spend (4AB, N1N, 5AB, 6AB, CMN, TC) — — total
CodeCity Spend Leads CPL Booked Conv% Showed Sales Value
#FL6AB Florida — 1310 — 26 2.0% — $16,432
#NA6AB Nashville — 1318 — 20 1.5% — $9,050
#NYCMN New York — 321 — 29 9.0% — $19,475
#NY6AB New York — 2639 — 81 3.1% — $41,975
#BOS6AB Boston — 887 — 8 0.9% — $22,050
#DAL6AB Dallas — 1636 — 24 1.5% — $32,100
#BOSTC Boston — 34 — 29 85.3% — $4,900
#FLTC Florida — 44 — 38 86.4% — $22,500
#HOU6AB Houston — 1510 — 16 1.1% — $17,125
#CHI6AB Chicago — 1172 — 20 1.7% — $7,925
#NACMN Nashville — 168 — 11 6.5% — $4,025
#HOUCMN Houston — 175 — 5 2.9% — $9,025
#BOSCMN Boston — 118 — 9 7.6% — $2,000
#NA4AB Nashville — 606 — 17 2.8% — $28,875
#CHICMN Chicago — 196 — 19 9.7% — $14,950
#HOU5AB Houston — 659 — 8 1.2% — $12,100
#BOS5AB Boston — 324 — 3 0.9% — $15,075
#BOS4AB Boston — 269 — 12 4.5% — $21,820
#NY5AB New York — 1038 — 25 2.4% — $10,125
#DAL5AB Dallas — 541 — 11 2.0% — $14,250
#FL4AB Florida — 661 — 18 2.7% — $31,350
#FLCMN Florida — 89 — 5 5.6% — $25
#NA5AB Nashville — 409 — 9 2.2% — $2,000
#DALCMN Dallas — 187 — 8 4.3% — $13,500
#NATC Nashville — 16 — 14 87.5% — $14,000
#FL5AB Florida — 431 — 16 3.7% — $11,825
#NY4AB New York — 585 — 15 2.6% — $31,925
#HOU4AB Houston — 187 — 1 0.5% — —
#NYTC New York — 3 — 3 100.0% — $10,400
#HOUTC Houston — 41 — 32 78.0% — $9,300
#CHI4AB Chicago — 154 — 5 3.2% — $10,500
#DAL4AB Dallas — 154 — 1 0.6% — —
#CHI5AB Chicago — 1 — — 0.0% — —
Total Recycled Spend — 17,883 — 538 3.0% — $467,502