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Studio 1 · Lead Performance

Blue Rooms — Leads → Bookings Conversion

📅 Showing: Tue, 19 May 2026 → Wed, 17 Jun 2026
21,273 leads  ·  1,315 booked  ·  6.2% conversion  ·  from the CRM ROI report
Leads
21,273
leads received in this period
Booked
1,315
of these leads, the number that booked
Conversion %
6.2%
booked ÷ leads  ·  target 5%
Lead → Booking Conversion (CRM ROI report)
6.2%
Target: 5%
Above target
9-week conversion trend 7.1%fully-mature weeks, oldest→newest
By City — sorted by conversion, highest first
CityCodesLeadsBookedConv%Trend (9 wk)
Dallas 5 1,690 150 8.9% 10.1%
Nashville 5 1,399 104 7.4% 5.6%
Boston 5 1,850 134 7.2% 7.3%
Houston 5 2,552 158 6.2% 6.5%
Florida 9 7,920 474 6.0% 7.6%
Chicago 5 2,352 123 5.2% 6.2%
New York 5 3,510 172 4.9% 6.5%
Campaign Codes by City
Dallas5 campaign codes
1,690
Leads
150
Booked
8.9%
Conv%
9-week conversion trend 10.1%
CodeSourceLeadsBookedConv%
#DALKIDSX Blue Rooms 661 72 10.9%
#DAL1FX Blue Rooms 496 53 10.7%
#DALSNAP Blue Rooms 389 20 5.1%
#DALKX Blue Rooms 102 4 3.9%
#DALGX Blue Rooms 42 1 2.4%
Nashville5 campaign codes
1,399
Leads
104
Booked
7.4%
Conv%
9-week conversion trend 5.6%
CodeSourceLeadsBookedConv%
#NAKIDSX Blue Rooms 952 76 8.0%
#NA1FX Blue Rooms 117 9 7.7%
#NASKX Blue Rooms 94 7 7.4%
#NASSNAP Blue Rooms 188 10 5.3%
#NASGX Blue Rooms 48 2 4.2%
Boston5 campaign codes
1,850
Leads
134
Booked
7.2%
Conv%
9-week conversion trend 7.3%
CodeSourceLeadsBookedConv%
#BOSKX Blue Rooms 95 8 8.4%
#BOSKIDSX Blue Rooms 1,330 108 8.1%
#BOSSNAP Blue Rooms 198 11 5.6%
#BOS1FX Blue Rooms 167 7 4.2%
#BOSGX Blue Rooms 60 — 0.0%
Houston5 campaign codes
2,552
Leads
158
Booked
6.2%
Conv%
9-week conversion trend 6.5%
CodeSourceLeadsBookedConv%
#HOU1FX Blue Rooms 210 15 7.1%
#HOUKIDSX Blue Rooms 1,885 123 6.5%
#HOUKX Blue Rooms 90 5 5.6%
#HOUSNAP Blue Rooms 322 15 4.7%
#HOUGX Blue Rooms 45 — 0.0%
Florida9 campaign codes
7,920
Leads
474
Booked
6.0%
Conv%
9-week conversion trend 7.6%
CodeSourceLeadsBookedConv%
#FL1FX Blue Rooms 1,139 83 7.3%
#FLSNAP Blue Rooms 161 10 6.2%
#FLKIDSX Blue Rooms 5,004 305 6.1%
#ORLSNAP Blue Rooms 231 14 6.1%
#ORL1FX Blue Rooms 1,013 54 5.3%
#FLKX Blue Rooms 123 4 3.3%
#ORLKX Blue Rooms 150 4 2.7%
#FLGX Blue Rooms 39 — 0.0%
#ORLGX Blue Rooms 60 — 0.0%
Chicago5 campaign codes
2,352
Leads
123
Booked
5.2%
Conv%
9-week conversion trend 6.2%
CodeSourceLeadsBookedConv%
#CHI1FX Blue Rooms 780 61 7.8%
#CHIKIDSX Blue Rooms 1,018 44 4.3%
#CHISNAP Blue Rooms 399 15 3.8%
#CHIKX Blue Rooms 95 3 3.2%
#CHIGX Blue Rooms 60 — 0.0%
New York5 campaign codes
3,510
Leads
172
Booked
4.9%
Conv%
9-week conversion trend 6.5%
CodeSourceLeadsBookedConv%
#NYKIDSX Blue Rooms 2,293 144 6.3%
#NY1FX Blue Rooms 490 18 3.7%
#NYKX Blue Rooms 195 7 3.6%
#NYSNAP Blue Rooms 457 3 0.7%
#NYGX Blue Rooms 75 — 0.0%
Each section shows a 9-week conversion sparkline (oldest→newest, fully-mature weeks only — green = trending up, red = down; hover for the weekly figures). Source: leads & bookings per campaign straight from the CRM ROI report ("Total Leads Received" and "Of these leads, number that booked") for the selected dates — the CRM does the lead→booking conversion, no matching by us. Conv% = booked ÷ leads. Recycled (R) codes' bookings fold into their parent; their leads aren't recounted. Spend & sales excluded.