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Studio 1 · Lead Performance

Neil — Leads → Bookings Conversion

📅 Showing: Fri, 21 Aug 2026 → Sat, 19 Sept 2026
12,174 leads  ·  280 booked  ·  2.3% conversion  ·  from the CRM ROI report
Leads
12,174
leads received in this period
Booked
280
of these leads, the number that booked
Conversion %
2.3%
booked ÷ leads  ·  target 5%
Lead → Booking Conversion (CRM ROI report)
2.3%
Target: 5%
2.7% below target
9-week conversion trend 3.5%fully-mature weeks, oldest→newest
By City — sorted by conversion, highest first
CityCodesLeadsBookedConv%Trend (9 wk)
Nashville 5 1,271 40 3.1% 3.9%
New York 4 2,234 64 2.9% 4.7%
Chicago 5 1,743 39 2.2% 3.9%
Florida 9 2,659 58 2.2% 3.0%
Houston 4 1,627 35 2.2% 3.5%
Boston 5 1,229 24 2.0% 4.0%
Dallas 5 1,411 20 1.4% 2.1%
Campaign Codes by City
Nashville5 campaign codes
1,271
Leads
40
Booked
3.1%
Conv%
9-week conversion trend 3.9%
CodeSourceLeadsBookedConv%
#NA5AB Neil 107 8 7.5%
#NACMN Neil 191 10 5.2%
#NA6AB Neil 297 8 2.7%
#NAN1N Neil 672 14 2.1%
#NA4AB Neil 4 — 0.0%
New York4 campaign codes
2,234
Leads
64
Booked
2.9%
Conv%
9-week conversion trend 4.7%
CodeSourceLeadsBookedConv%
#NYCMN Neil 346 27 7.8%
#NY5AB Neil 248 9 3.6%
#NY6AB Neil 478 9 1.9%
#NYN1N Neil 1,162 19 1.6%
Chicago5 campaign codes
1,743
Leads
39
Booked
2.2%
Conv%
9-week conversion trend 3.9%
CodeSourceLeadsBookedConv%
#CHICMN Neil 339 25 7.4%
#CHI5AB Neil 156 2 1.3%
#CHI6AB Neil 524 6 1.1%
#CHIN1N Neil 719 6 0.8%
#CHI4AB Neil 5 — 0.0%
Florida9 campaign codes
2,659
Leads
58
Booked
2.2%
Conv%
9-week conversion trend 3.0%
CodeSourceLeadsBookedConv%
#ORLCMN Neil 192 12 6.3%
#FLCMN Neil 277 14 5.1%
#ORL5AB Neil 29 1 3.4%
#FL5AB Neil 231 6 2.6%
#ORL6AB Neil 314 6 1.9%
#FLN1N Neil 782 13 1.7%
#FL6AB Neil 378 4 1.1%
#ORLN1N Neil 454 2 0.4%
#FL4AB Neil 2 — 0.0%
Houston4 campaign codes
1,627
Leads
35
Booked
2.2%
Conv%
9-week conversion trend 3.5%
CodeSourceLeadsBookedConv%
#HOUCMN Neil 257 19 7.4%
#HOU6AB Neil 398 6 1.5%
#HOU5AB Neil 186 2 1.1%
#HOUN1N Neil 786 8 1.0%
Boston5 campaign codes
1,229
Leads
24
Booked
2.0%
Conv%
9-week conversion trend 4.0%
CodeSourceLeadsBookedConv%
#BOSCMN Neil 199 9 4.5%
#BOS6AB Neil 262 5 1.9%
#BOSN1N Neil 666 9 1.4%
#BOS5AB Neil 100 1 1.0%
#BOS4AB Neil 2 — 0.0%
Dallas5 campaign codes
1,411
Leads
20
Booked
1.4%
Conv%
9-week conversion trend 2.1%
CodeSourceLeadsBookedConv%
#DAL5AB Neil 91 5 5.5%
#DALCMN Neil 200 6 3.0%
#DAL6AB Neil 354 3 0.8%
#DALN1N Neil 765 6 0.8%
#DAL4AB Neil 1 — 0.0%
Each section shows a 9-week conversion sparkline (oldest→newest, fully-mature weeks only — green = trending up, red = down; hover for the weekly figures). Source: leads & bookings per campaign straight from the CRM ROI report ("Total Leads Received" and "Of these leads, number that booked") for the selected dates — the CRM does the lead→booking conversion, no matching by us. Conv% = booked ÷ leads. Recycled (R) codes' bookings fold into their parent; their leads aren't recounted. Spend & sales excluded.