Leads ROI + CRM Performance — All Periods

8 weekly reports (Jan 9 – Mar 5) + 2 monthly summaries (Dec 2025, Jan 2026)

Week-over-Week Trend

	9-15 Jan	16-22 Jan	23-29 Jan	30 Jan-5 Feb	6-12 Feb	13-19 Feb	20-26 Feb	27 Feb-5 Mar	Dec 2025	Jan 2026
Spend	$121,303	$121,331	$121,328	$34,669	—	—	—	$19,398	$448,327	$537,328
Leads	10,227	10,219	10,221	2,922	9,397	8,940	8,886	9,495	41,306	45,314
CPL	$13.06	$13.07	$13.07	$13.06	—	—	—	$9.36	$10.93	$13.06
Booked	892	844	790	1023	452	456	372	463	2023	1935
Conv%	8.7%	8.3%	7.7%	35.0%	4.8%	5.1%	4.2%	4.9%	4.9%	4.3%
Cost/Book	$151	$159	$169	$36	—	—	—	$234	$224	$297
Sales Value	$1,887,276	$1,405,945	$1,035,710	$851,418	$650,426	$646,494	$705,989	$567,540	$2,290,638	$2,807,807

Week 9-15 Jan 2026

Total Spend

$121,303

fresh $120,752 · recycled $552

Cost Per Lead

$13.06

10,227 fresh leads

Cost Per Booking

$151

892 booked · 8.7% conv

Showed

1,101

123.4% show rate

Sales Value

$1,887,276

from CRM closes

Targets

Cost Per Booking

$151

Target: $230

Under target

Lead → Booking Conversion

8.7%

Target: 5%

Above target

City Summary

City	Spend	Leads	CPL	Booked	Conv%	Showed	Show%	Sales Value	Cost/Book
Chicago	$14,566	1,439	$11.38	165	11.5%	171	103.6%	$254,400	$96
Dallas	$17,415	1,601	$11.55	171	10.7%	222	129.8%	$379,862	$104
Boston	$16,668	1,058	$18.24	108	10.2%	100	92.6%	$171,465	$170
Florida	$19,109	1,649	$14.08	147	8.9%	194	132.0%	$287,100	$157
Nashville	$15,279	1,059	$15.62	93	8.8%	125	134.4%	$256,025	$193
New York	$23,064	1,940	$12.83	120	6.2%	171	142.5%	$275,824	$231
Houston	$14,650	1,481	$10.40	88	5.9%	118	134.1%	$262,200	$179

Chicago 45 campaign codes

$14,566

Spend

1,439

Leads In

11.5%

Conv%

171

Showed

$254,400

Sales Value

Code	Source	Spend	Leads	CPL	Booked	Conv%	Showed	Cost/Book	Sales Value	ROI
#CHI3CX3F	Boost	$76	4	$19.01	3	75.0%	1	$25	—	-100%
#CHILP1F	Lead Pronto	$361	19	$21.03	7	36.8%	3	$52	$3,250	+801%
#CHIFB32F	Alan	$496	36	$13.79	9	25.0%	2	$55	$6,700	+1250%
#CHIFB33F	Alan	$993	64	$15.51	14	21.9%	8	$71	$12,050	+1114%
#CHI3CX	Boost	$228	52	$35.11	11	21.2%	8	$21	$22,100	+9589%
#CHIIG23F	Alan	$2,444	171	$14.29	34	19.9%	16	$72	$30,650	+1154%
#CHIIG22F	Alan	$731	63	$11.61	12	19.0%	5	$61	$15,500	+2020%
#CHIKIDS	Alan	$787	30	$26.02	5	16.7%	5	$157	$14,050	+1685%
#CHILP2F	Lead Pronto	$495	16	$32.75	2	12.5%	2	$248	$450	-9%
#CHIFB3	Alan	$284	112	$62.12	13	11.6%	12	$22	$40,750	+14268%
#CHILP2	Lead Pronto	—	69	—	7	10.1%	3	—	$2,100	—
#CHI11F	Alan	$1,878	216	$9.40	18	8.3%	32	$104	$8,350	+345%
#CHI12M	Alan	—	87	—	7	8.0%	10	—	$1,500	—
#CHI12F	Alan	$345	58	$6.71	4	6.9%	3	$86	$250	-28%
#CHIIG2	Alan	$230	152	$33.46	9	5.9%	7	$26	$18,000	+7713%
#CHI3CX1M	Boost	$215	17	$12.67	1	5.9%	5	$215	$9,400	+4264%
#CHIFB32M	Alan	$301	19	$15.86	1	5.3%	3	$301	$8,500	+2721%
#CHI13F	Alan	$883	57	$17.22	3	5.3%	3	$294	$450	-49%
#CHILP3F	Lead Pronto	$344	19	$20.61	1	5.3%	1	$344	$400	+16%
#CHI3CX1F	Boost	$710	33	$21.50	1	3.0%	12	$710	$19,700	+2676%
#CHIFB31M	Alan	$1,719	81	$21.23	2	2.5%	17	$860	$21,350	+1142%
#CHIFB31F	Alan	$789	42	$18.78	1	2.4%	13	$789	$18,900	+2296%
#CHIA1M	Alan	—	2	—	0	0.0%	—	—	—	—
#CHIIG22M	Alan	$10	1	$10.02	0	0.0%	—	—	—	-100%
#CHI3CX2F	Boost	$25	2	$12.67	0	0.0%	—	—	—	-100%
#CHIFB33M	Alan	$89	6	$14.77	0	0.0%	—	—	—	-100%
#CHI3CX3M	Boost	$63	4	$15.84	0	0.0%	—	—	—	-100%
#CHIIG23M	Alan	$20	2	$10.02	0	0.0%	—	—	—	-100%
#CHI3CX2M	Boost	$38	3	$12.67	0	0.0%	—	—	—	-100%
#CHIIG21M	Alan	$10	1	$10.02	0	0.0%	—	—	—	-100%
#CHILP3M	Lead Pronto	—	1	—	0	0.0%	—	—	—	—
#CHI11M	Alan	—	0	—	0	—	—	—	—	—
#CHI13M	Alan	—	0	—	0	—	—	—	—	—
#CHI25	Alan	—	0	—	0	—	—	—	—	—
#CHI3CXD	Boost	—	0	—	0	—	—	—	—	—
#CHI3CXED	Boost	—	0	—	0	—	—	—	—	—
#CHIA1	Alan	—	0	—	0	—	—	—	—	—
#CHIA1F	Alan	—	0	—	0	—	—	—	—	—
#CHIA1K	Alan	—	0	—	0	—	—	—	—	—
#CHIFB3E	Alan	—	0	—	0	—	—	—	—	—
#CHIGD	Alan	—	0	—	0	—	—	—	—	—
#CHIIG21F	Alan	—	0	—	0	—	—	—	—	—
#CHIIG2E	Alan	—	0	—	0	—	—	—	—	—
#CHILP1M	Lead Pronto	—	0	—	0	—	—	—	—	—
#CHILP2M	Lead Pronto	—	0	—	0	—	—	—	—	—

Dallas 43 campaign codes

$17,415

Spend

1,601

Leads In

10.7%

Conv%

222

Showed

$379,862

Sales Value

Code	Source	Spend	Leads	CPL	Booked	Conv%	Showed	Cost/Book	Sales Value	ROI
#DALFB31M	Alan	$405	41	$9.87	22	53.7%	15	$18	$23,600	+5731%
#DALFB31F	Alan	$506	23	$22.00	12	52.2%	9	$42	$23,428	+4531%
#DALP3F	Lead Pronto	$654	34	$20.13	15	44.1%	8	$44	$7,750	+1084%
#DALFB33M	Alan	$253	47	$5.38	20	42.6%	9	$13	$32,750	+12846%
#DALFB32M	Alan	$455	33	$13.80	14	42.4%	7	$33	$15,850	+3381%
#DALP1M	Lead Pronto	$126	15	$9.82	5	33.3%	2	$25	$2,400	+1799%
#DALFB32F	Alan	$405	25	$16.19	8	32.0%	4	$51	$13,500	+3235%
#DAL3DE3M	Boost	$187	18	$10.38	4	22.2%	3	$47	$6,650	+3460%
#DALFB33F	Alan	$1,315	54	$24.36	11	20.4%	6	$120	$1,200	-9%
#DAL3DE2M	Boost	$178	12	$14.86	2	16.7%	—	$89	—	-100%
#DAL3DE1F	Boost	$603	37	$16.29	6	16.2%	10	$100	$11,700	+1841%
#DAL3DE	Boost	$161	98	$44.98	8	8.2%	24	$20	$49,800	+30773%
#DAL3DE3F	Boost	$1,256	83	$15.14	6	7.2%	13	$209	$30,950	+2363%
#DAL13F	Alan	$694	81	$9.22	5	6.2%	7	$139	$3,250	+369%
#DAL3CX2M	Boost	$356	18	$19.76	1	5.6%	1	$356	$2,000	+462%
#DAL3CX3F	Boost	$905	43	$21.04	2	4.7%	—	$452	—	-100%
#DALFB3	Alan	$658	90	$66.05	4	4.4%	17	$164	$29,828	+4435%
#DAL12M	Alan	—	68	—	3	4.4%	6	—	$15,800	—
#DAL12F	Alan	$527	74	$7.96	3	4.1%	4	$176	$4,328	+721%
#DALP2	Lead Pronto	—	25	—	1	4.0%	1	—	$4,050	—
#DAL3CX	Boost	$1,159	201	$34.94	8	4.0%	16	$145	$10,200	+780%
#DAL3DE1M	Boost	$492	26	$18.94	1	3.8%	7	$492	$23,000	+4571%
#DAL3DE2F	Boost	$382	26	$14.69	1	3.8%	2	$382	$7,000	+1732%
#DALP1F	Lead Pronto	$720	54	$14.43	2	3.7%	4	$360	$3,500	+386%
#DALKIDS	Alan	$562	29	$19.31	1	3.4%	5	$562	$5,000	+789%
#DAL3CX1M	Boost	$955	62	$15.41	2	3.2%	14	$478	$22,000	+2203%
#DAL11F	Alan	$683	110	$6.66	3	2.7%	9	$228	$3,000	+339%
#DAL3CX1F	Boost	$1,646	115	$14.32	1	0.9%	19	$1,646	$27,328	+1560%
#DAL3CX2F	Boost	$417	21	$19.84	0	0.0%	—	—	—	-100%
#DAL3CX3M	Boost	$701	35	$20.04	0	0.0%	—	—	—	-100%
#DALP3M	Lead Pronto	$52	3	$19.30	0	0.0%	—	—	—	-100%
#DAL11	Alan	—	0	—	0	—	—	—	—	—
#DAL11M	Alan	—	0	—	0	—	—	—	—	—
#DAL13M	Alan	—	0	—	0	—	—	—	—	—
#DAL25	Alan	—	0	—	0	—	—	—	—	—
#DAL3CXD	Boost	—	0	—	0	—	—	—	—	—
#DAL3CXED	Boost	—	0	—	0	—	—	—	—	—
#DAL3DEE	Boost	—	0	—	0	—	—	—	—	—
#DALFB3E	Alan	—	0	—	0	—	—	—	—	—
#DALGD	Alan	—	0	—	0	—	—	—	—	—
#DALP1	Lead Pronto	—	0	—	0	—	—	—	—	—
#DALP2F	Lead Pronto	—	0	—	0	—	—	—	—	—
#DALP2M	Lead Pronto	—	0	—	0	—	—	—	—	—

Boston 46 campaign codes

$16,668

Spend

1,058

Leads In

10.2%

Conv%

100

Showed

$171,465

Sales Value

Code	Source	Spend	Leads	CPL	Booked	Conv%	Showed	Cost/Book	Sales Value	ROI
#BOS13F	Alan	$202	16	$13.54	4	25.0%	3	$50	$4,050	+1907%
#BOFB33F	Alan	$653	32	$20.42	7	21.9%	3	$93	$7,050	+979%
#BOFB31M	Alan	$586	23	$25.47	5	21.7%	1	$117	$400	-32%
#BOFB32M	Alan	$676	19	$35.57	4	21.1%	—	$169	—	-100%
#BOSLP3M	Lead Pronto	$213	5	$47.08	1	20.0%	—	$213	—	-100%
#BOFB31F	Alan	$653	26	$25.13	5	19.2%	2	$131	$5,500	+742%
#BOS12F	Alan	$1,124	43	$26.61	8	18.6%	4	$140	$4,000	+256%
#BOIG21M	Alan	$973	33	$29.49	5	15.2%	7	$195	$12,550	+1190%
#BOSLP1M	Lead Pronto	$144	7	$20.60	1	14.3%	—	$144	—	-100%
#BO3CX3M	Boost	$420	16	$26.23	2	12.5%	1	$210	$1,000	+138%
#BO3CX2M	Boost	$175	8	$21.86	1	12.5%	—	$175	—	-100%
#BOFB32F	Alan	$473	17	$27.83	2	11.8%	1	$237	$2,300	+386%
#BOSKIDS	Alan	$637	26	$24.95	3	11.5%	8	$212	$31,500	+4848%
#BOIG23F	Alan	$1,422	45	$31.60	5	11.1%	1	$284	—	-100%
#BOIG23M	Alan	$105	9	$11.64	1	11.1%	—	$105	—	-100%
#BO3CX3F	Boost	$431	18	$23.97	2	11.1%	—	$216	—	-100%
#BOS11F	Alan	$1,637	98	$17.64	10	10.2%	16	$164	$400	-76%
#BO3CX2F	Boost	$163	10	$16.32	1	10.0%	—	$163	—	-100%
#BOSLP2	Lead Pronto	—	92	—	9	9.8%	4	—	$7,425	—
#BO3CX	Boost	$420	86	$38.35	8	9.3%	2	$52	$4,875	+1061%
#BOIG22F	Alan	$973	33	$29.49	3	9.1%	3	$324	$4,050	+316%
#BOIG2	Alan	$389	116	$60.25	9	7.8%	10	$43	$29,400	+7454%
#BOSLP1F	Lead Pronto	$478	14	$33.61	1	7.1%	—	$478	—	-100%
#BO3CX1M	Boost	$513	29	$17.69	2	6.9%	6	$257	$11,845	+2209%
#BO3CX1F	Boost	$805	51	$15.78	3	5.9%	8	$268	$14,600	+1715%
#BOIG22M	Alan	$539	19	$28.36	1	5.3%	2	$539	$1,950	+262%
#BOFB33M	Alan	$676	22	$30.72	1	4.5%	2	$676	$5,320	+687%
#BOIG21F	Alan	$823	29	$28.39	1	3.4%	4	$823	$11,400	+1285%
#BOFB3	Alan	$113	59	$82.74	2	3.4%	8	$56	$6,025	+5248%
#BOS12M	Alan	—	50	—	1	2.0%	4	—	$4,325	—
#BOSLP2M	Lead Pronto	$253	5	$70.10	0	0.0%	—	—	—	-100%
#BOSA1M	Alan	—	1	—	0	0.0%	—	—	—	—
#BOSGD	Alan	—	0	—	0	—	—	—	$1,500	—
#BO3CXD	Boost	—	0	—	0	—	—	—	—	—
#BO3CXED	Boost	—	0	—	0	—	—	—	—	—
#BOFB3E	Alan	—	0	—	0	—	—	—	—	—
#BOIG2E	Alan	—	0	—	0	—	—	—	—	—
#BOS11	Alan	—	0	—	0	—	—	—	—	—
#BOS11M	Alan	—	0	—	0	—	—	—	—	—
#BOS13M	Alan	—	0	—	0	—	—	—	—	—
#BOS25	Alan	—	0	—	0	—	—	—	—	—
#BOSA1F	Alan	—	0	—	0	—	—	—	—	—
#BOSA1K	Alan	—	0	—	0	—	—	—	—	—
#BOSLP1	Lead Pronto	—	0	—	0	—	—	—	—	—
#BOSLP2F	Lead Pronto	—	1	—	0	0.0%	—	—	—	—
#BOSLP3F	Lead Pronto	—	0	—	0	—	—	—	—	—

Florida 68 campaign codes

$19,109

Spend

1,649

Leads In

8.9%

Conv%

194

Showed

$287,100

Sales Value

Code	Source	Spend	Leads	CPL	Booked	Conv%	Showed	Cost/Book	Sales Value	ROI
#FLP1M	Lead Pronto	$480	17	$30.40	10	58.8%	5	$48	$17,000	+3438%
#FL3CX3F	Boost	$88	6	$14.58	2	33.3%	1	$44	$6,050	+6814%
#FL3CX2M	Boost	$38	3	$12.50	1	33.3%	1	$38	$1,500	+3900%
#FL4IG31F	Alan	$454	16	$28.40	5	31.3%	3	$91	$7,750	+1605%
#FLFB32M	Alan	$244	17	$14.38	5	29.4%	2	$49	$8,000	+3174%
#FLP2F	Lead Pronto	$382	17	$21.96	4	23.5%	3	$95	$4,000	+948%
#FL3CX1F	Boost	$750	46	$16.31	9	19.6%	8	$83	$18,950	+2426%
#FLKIDS	Alan	$1,109	58	$19.18	11	19.0%	5	$101	$17,650	+1492%
#FL3CX2F	Boost	$113	6	$18.75	1	16.7%	—	$113	—	-100%
#FL4IG32F	Alan	$639	28	$22.82	4	14.3%	2	$160	$2,050	+221%
#FL4IG32M	Alan	$937	28	$33.48	4	14.3%	4	$234	$2,750	+193%
#FLFB31M	Alan	$476	30	$15.86	4	13.3%	11	$119	$19,700	+4039%
#FLP2	Lead Pronto	—	134	—	17	12.7%	10	—	$9,650	—
#FLP2M	Lead Pronto	$363	16	$24.00	2	12.5%	—	$182	—	-100%
#FL3CX	Boost	$938	106	$29.62	13	12.3%	20	$72	$150	-84%
#FLFB3	Alan	$244	69	$69.59	7	10.1%	10	$35	$14,100	+5670%
#FL4IG3	Alan	$227	192	$37.52	16	8.3%	22	$14	$33,350	+14577%
#FL4IG31M	Alan	$1,136	38	$29.90	3	7.9%	6	$379	$7,600	+569%
#FLFB33M	Alan	$810	34	$23.83	2	5.9%	7	$405	$14,650	+1708%
#FL4IG33M	Alan	$696	18	$38.66	1	5.6%	—	$696	—	-100%
#FL01	Alan	—	74	—	4	5.4%	10	—	$12,450	—
#FL11F	Alan	$1,170	141	$9.29	7	5.0%	18	$167	$600	-49%
#FL12M	Alan	—	84	—	4	4.8%	8	—	$15,750	—
#FLP1F	Lead Pronto	$1,096	27	$45.77	1	3.7%	5	$1,096	$4,000	+265%
#FLFB33F	Alan	$810	55	$14.73	2	3.6%	4	$405	$3,050	+276%
#FLFB32F	Alan	$296	30	$9.86	1	3.3%	—	$296	—	-100%
#FL3CX1M	Boost	$613	30	$20.42	1	3.3%	8	$613	$18,450	+2912%
#FLFB31F	Alan	$450	37	$12.17	1	2.7%	6	$450	$5,550	+1133%
#FL13F	Alan	$1,753	97	$19.91	2	2.1%	8	$877	$28,000	+1497%
#FL12F	Alan	$1,410	117	$13.90	2	1.7%	3	$705	$2,050	+45%
#FL4IG33F	Alan	$1,349	76	$17.75	1	1.3%	4	$1,349	$11,900	+782%
#FL3CX3M	Boost	$38	2	$18.75	0	0.0%	—	—	—	-100%
#FLGD	Alan	—	0	—	0	—	—	—	$400	—
#FLP3F	Lead Pronto	—	0	—	0	—	—	—	—	—
#FL11M	Alan	—	0	—	0	—	—	—	—	—
#FL13M	Alan	—	0	—	0	—	—	—	—	—
#FL25	Alan	—	0	—	0	—	—	—	—	—
#FL3CXD	Boost	—	0	—	0	—	—	—	—	—
#FL3CXED	Boost	—	0	—	0	—	—	—	—	—
#FL4IG3E	Alan	—	0	—	0	—	—	—	—	—
#FLFB3E	Alan	—	0	—	0	—	—	—	—	—
#FLLP2	Lead Pronto	—	0	—	0	—	—	—	—	—
#FLP3M	Lead Pronto	—	0	—	0	—	—	—	—	—
#ORL11F	Alan	—	0	—	0	—	—	—	—	—
#ORL11M	Alan	—	0	—	0	—	—	—	—	—
#ORL12F	Alan	—	0	—	0	—	—	—	—	—
#ORL25	Alan	—	0	—	0	—	—	—	—	—
#ORL3CX1F	Boost	—	0	—	0	—	—	—	—	—
#ORL3CX1M	Boost	—	0	—	0	—	—	—	—	—
#ORL3CX2F	Boost	—	0	—	0	—	—	—	—	—
#ORL3CX2M	Boost	—	0	—	0	—	—	—	—	—
#ORL3CX3F	Boost	—	0	—	0	—	—	—	—	—
#ORL3CX3M	Boost	—	0	—	0	—	—	—	—	—
#ORL4IG31F	Alan	—	0	—	0	—	—	—	—	—
#ORL4IG31M	Alan	—	0	—	0	—	—	—	—	—
#ORL4IG32F	Alan	—	0	—	0	—	—	—	—	—
#ORL4IG32M	Alan	—	0	—	0	—	—	—	—	—
#ORL4IG33F	Alan	—	0	—	0	—	—	—	—	—
#ORL4IG33M	Alan	—	0	—	0	—	—	—	—	—
#ORLD	Alan	—	0	—	0	—	—	—	—	—
#ORLFB31F	Alan	—	0	—	0	—	—	—	—	—
#ORLFB31M	Alan	—	0	—	0	—	—	—	—	—
#ORLFB32F	Alan	—	0	—	0	—	—	—	—	—
#ORLFB32M	Alan	—	0	—	0	—	—	—	—	—
#ORLFB33F	Alan	—	0	—	0	—	—	—	—	—
#ORLFB33M	Alan	—	0	—	0	—	—	—	—	—
#ORLKIDS	Alan	—	0	—	0	—	—	—	—	—
#ORLP2	Lead Pronto	—	0	—	0	—	—	—	—	—

Nashville 43 campaign codes

$15,279

Spend

1,059

Leads In

8.8%

Conv%

125

Showed

$256,025

Sales Value

Code	Source	Spend	Leads	CPL	Booked	Conv%	Showed	Cost/Book	Sales Value	ROI
#NA3CX2M	Boost	$17	2	$8.31	2	100.0%	1	$8	$50	+201%
#NA25	Alan	—	1	—	1	100.0%	—	—	$500	—
#NALP1M	Lead Pronto	—	1	—	1	100.0%	—	—	—	—
#NAFB31F	Alan	$328	11	$29.78	6	54.5%	3	$55	$8,000	+2342%
#NAFB33F	Alan	$515	30	$17.16	9	30.0%	3	$57	$8,850	+1619%
#NAKIDS	Alan	$321	16	$19.74	4	25.0%	2	$80	$8,000	+2393%
#NALP2	Lead Pronto	—	40	—	9	22.5%	3	—	$8,050	—
#NA3CX1M	Boost	$316	15	$21.05	3	20.0%	5	$105	$11,650	+3589%
#NAIG23F	Alan	$904	49	$18.45	8	16.3%	4	$113	$7,050	+680%
#NAFB31M	Alan	$772	28	$27.58	4	14.3%	9	$193	$18,550	+2302%
#NA3CX3F	Boost	$83	9	$9.23	1	11.1%	—	$83	—	-100%
#NALP2F	Lead Pronto	$134	18	$10.64	2	11.1%	—	$67	—	-100%
#NAFB32M	Alan	$491	20	$24.57	2	10.0%	3	$246	$12,000	+2342%
#NAIG22M	Alan	$944	21	$44.93	2	9.5%	3	$472	$3,400	+260%
#NAFB3	Alan	$304	95	$47.80	9	9.5%	18	$34	$51,950	+16979%
#NA12M	Alan	—	37	—	3	8.1%	3	—	$2,750	—
#NAIG21M	Alan	$963	32	$30.10	2	6.3%	5	$482	$14,000	+1354%
#NAFB32F	Alan	$351	16	$21.94	1	6.3%	1	$351	$4,500	+1182%
#NA3CX1F	Boost	$681	38	$17.93	2	5.3%	6	$341	$11,950	+1654%
#NA11F	Alan	$1,243	76	$16.43	4	5.3%	12	$311	$500	-60%
#NAIG2	Alan	$413	165	$46.62	8	4.8%	17	$52	$32,400	+7749%
#NAIG23M	Alan	$1,533	43	$35.66	2	4.7%	3	$767	$6,550	+327%
#NALP3F	Lead Pronto	$266	23	$12.04	1	4.3%	—	$266	$100	-62%
#NAFB33M	Alan	$445	24	$18.52	1	4.2%	2	$445	$7,000	+1475%
#NA13F	Alan	$825	28	$31.23	1	3.6%	4	$825	$4,550	+451%
#NAIG22F	Alan	$373	30	$12.45	1	3.3%	2	$373	$3,950	+958%
#NA12F	Alan	$1,475	60	$25.33	2	3.3%	7	$738	$25	-98%
#NA3CX	Boost	$183	35	$46.28	1	2.9%	2	$183	$8,650	+4631%
#NAIG21F	Alan	$944	50	$18.87	1	2.0%	7	$944	$13,050	+1283%
#NA3CX3M	Boost	$50	6	$8.31	0	0.0%	—	—	—	-100%
#NALP1	Lead Pronto	—	1	—	0	0.0%	—	—	—	—
#NA3CX2F	Boost	$50	4	$12.47	0	0.0%	—	—	—	-100%
#NALP1F	Lead Pronto	$355	34	$11.73	0	0.0%	—	—	$3,750	+956%
#NAGD	Alan	—	0	—	0	—	—	—	$4,000	—
#NALP3M	Lead Pronto	—	1	—	0	0.0%	—	—	—	—
#NA11	Alan	—	0	—	0	—	—	—	$250	—
#NA11M	Alan	—	0	—	0	—	—	—	—	—
#NA13M	Alan	—	0	—	0	—	—	—	—	—
#NA3CXD	Boost	—	0	—	0	—	—	—	—	—
#NA3CXED	Boost	—	0	—	0	—	—	—	—	—
#NAFB3E	Alan	—	0	—	0	—	—	—	—	—
#NAIG2E	Alan	—	0	—	0	—	—	—	—	—
#NALP2M	Lead Pronto	—	0	—	0	—	—	—	—	—

New York 46 campaign codes

$23,064

Spend

1,940

Leads In

6.2%

Conv%

171

Showed

$275,824

Sales Value

Code	Source	Spend	Leads	CPL	Booked	Conv%	Showed	Cost/Book	Sales Value	ROI
#NYLP1M	Lead Pronto	—	1	—	1	100.0%	—	—	$1,500	—
#NY25	Alan	—	1	—	1	100.0%	—	—	—	—
#NYLP3F	Lead Pronto	—	1	—	1	100.0%	—	—	—	—
#NYIG4	Alan	—	5	—	2	40.0%	—	—	—	—
#NYLP2	Lead Pronto	—	57	—	12	21.1%	4	—	$9,200	—
#NY3CX2F	Boost	$62	5	$12.46	1	20.0%	1	$62	$50	-20%
#NYFB31F	Alan	$673	23	$29.24	4	17.4%	2	$168	$450	-33%
#NY3CX2M	Boost	$364	13	$27.96	2	15.4%	—	$182	—	-100%
#NY12F	Alan	$1,817	110	$17.69	14	12.7%	3	$130	$1,000	-45%
#NYFB32F	Alan	$553	23	$24.02	2	8.7%	3	$276	$5,000	+805%
#NYIG2	Alan	$410	211	$25.12	18	8.5%	27	$23	$37,150	+8970%
#NYFB32M	Alan	$336	14	$24.02	1	7.1%	1	$336	$1,500	+346%
#NYIG21F	Alan	$225	15	$15.02	1	6.7%	1	$225	$50	-78%
#NY11F	Alan	$2,001	237	$9.10	15	6.3%	20	$133	$50	-98%
#NY3CX	Boost	$1,911	281	$32.45	17	6.0%	26	$112	$52,225	+2633%
#NYLP2M	Lead Pronto	$401	18	$24.30	1	5.6%	—	$401	—	-100%
#NYFB31M	Alan	$997	38	$26.23	2	5.3%	6	$498	$15,800	+1485%
#NYIG22M	Alan	$307	20	$15.36	1	5.0%	2	$307	—	-100%
#NYIG23M	Alan	$328	20	$16.38	1	5.0%	2	$328	$3,025	+823%
#NY13F	Alan	$954	64	$16.70	3	4.7%	2	$318	$7,000	+634%
#NYIG21M	Alan	$375	23	$16.33	1	4.3%	4	$375	$10,900	+2803%
#NYFB3	Alan	$300	119	$60.08	5	4.2%	10	$60	$13,975	+4554%
#NY12M	Alan	—	76	—	3	3.9%	7	—	$7,924	—
#NYKIDS	Alan	$631	32	$19.55	1	3.1%	3	$631	$400	-37%
#NY3CX1M	Boost	$1,734	73	$23.76	2	2.7%	11	$867	$28,500	+1543%
#NY3CX1F	Boost	$2,295	110	$20.87	3	2.7%	15	$765	$32,725	+1326%
#NYFB33F	Alan	$1,165	46	$25.33	1	2.2%	3	$1,165	$3,050	+162%
#NYIG22F	Alan	$792	52	$15.23	1	1.9%	6	$792	$11,525	+1355%
#NYIG23F	Alan	$1,686	108	$15.61	2	1.9%	12	$843	$21,200	+1157%
#NYLP1F	Lead Pronto	$836	78	$11.29	1	1.3%	—	$836	$4,600	+450%
#NY3CX3M	Boost	$935	27	$34.62	0	0.0%	—	—	—	-100%
#NY3CX3F	Boost	$737	20	$36.87	0	0.0%	—	—	—	-100%
#NYFB3E	Alan	$12	1	$12.01	0	0.0%	—	—	$7,000	+58180%
#NYLP2F	Lead Pronto	$178	12	$17.93	0	0.0%	—	—	—	-100%
#NYFB33M	Alan	$48	5	$9.61	0	0.0%	—	—	—	-100%
#NYLP1	Lead Pronto	—	1	—	0	0.0%	—	—	—	—
#NYGD	Alan	—	0	—	0	—	—	—	—	—
#NY11	Alan	—	0	—	0	—	—	—	$25	—
#NY11M	Alan	—	0	—	0	—	—	—	—	—
#NY13M	Alan	—	0	—	0	—	—	—	—	—
#NY3CB	Alan	—	0	—	0	—	—	—	—	—
#NYC3XCD	Alan	—	0	—	0	—	—	—	—	—
#NYC3XCED	Alan	—	0	—	0	—	—	—	—	—
#NYFB2	Alan	—	0	—	0	—	—	—	—	—
#NYIG2E	Alan	—	0	—	0	—	—	—	—	—
#NYLP3M	Lead Pronto	—	0	—	0	—	—	—	—	—

Houston 46 campaign codes

$14,650

Spend

1,481

Leads In

5.9%

Conv%

118

Showed

$262,200

Sales Value

Code	Source	Spend	Leads	CPL	Booked	Conv%	Showed	Cost/Book	Sales Value	ROI
#HOU3CX3M	Boost	$9	1	$9.47	1	100.0%	1	$9	$4,000	+42142%
#HOU25	Alan	—	0	—	1	—	—	—	—	—
#HOULP1M	Lead Pronto	—	0	—	1	—	—	—	—	—
#HOULP1F	Lead Pronto	—	1	—	1	100.0%	—	—	—	—
#HOU3CX1M	Boost	$284	8	$35.51	3	37.5%	—	$95	—	-100%
#HOU3CX1F	Boost	$758	21	$36.07	5	23.8%	5	$152	$17,500	+2210%
#HOU3DE3M	Boost	$240	21	$11.42	4	19.0%	2	$60	$4,050	+1589%
#HOUFB31M	Alan	$121	38	$3.18	7	18.4%	—	$17	—	-100%
#HOUFB33M	Alan	$453	39	$11.62	6	15.4%	1	$76	$1,500	+231%
#HOU3DE1F	Boost	$406	45	$9.03	6	13.3%	8	$68	$14,850	+3554%
#HOUFB33F	Alan	$997	46	$21.68	4	8.7%	5	$249	$14,050	+1309%
#HOU3DE2M	Boost	$167	14	$11.90	1	7.1%	—	$167	—	-100%
#HOUFB32M	Alan	$453	29	$15.63	2	6.9%	5	$227	$10,250	+2161%
#HOU3DE1M	Boost	$406	31	$13.11	2	6.5%	4	$203	$9,450	+2225%
#HOU12F	Alan	$592	57	$11.39	3	5.3%	6	$197	$13,900	+2250%
#HOU3CX	Boost	$265	97	$17.45	5	5.2%	11	$53	$32,850	+12290%
#HOUFB31F	Alan	$106	21	$5.04	1	4.8%	1	$106	$3,000	+2736%
#HOU3DE3F	Boost	$1,506	151	$9.97	7	4.6%	9	$215	$24,300	+1514%
#HOU13F	Alan	$775	46	$17.59	2	4.3%	3	$387	$8,450	+991%
#HOU12M	Alan	—	71	—	3	4.2%	3	—	$4,450	—
#HOU3DE2F	Boost	$706	74	$9.54	3	4.1%	4	$235	$4,900	+594%
#HOUFB32F	Alan	$363	25	$14.51	1	4.0%	3	$363	$10,300	+2740%
#HOU3DE	Boost	$127	53	$115.00	2	3.8%	4	$63	$22,050	+17320%
#HOU11F	Alan	$763	109	$7.59	4	3.7%	10	$191	$8,400	+1001%
#HOUFB3	Alan	$3,369	223	$33.20	7	3.1%	18	$481	$23,800	+606%
#HOULP2	Lead Pronto	$683	198	$4.02	5	2.5%	7	$137	$11,050	+1518%
#HOUKIDS	Alan	$943	49	$19.25	1	2.0%	8	$943	$19,100	+1925%
#HOU3CX3F	Boost	$28	1	$28.41	0	0.0%	—	—	—	-100%
#HOU3CX2F	Boost	$47	2	$23.67	0	0.0%	—	—	—	-100%
#HOU3CX2M	Boost	$19	2	$9.47	0	0.0%	—	—	—	-100%
#HOULP2F	Lead Pronto	$17	4	$5.22	0	0.0%	—	—	—	-100%
#HOULP2M	Lead Pronto	$47	3	$26.24	0	0.0%	—	—	—	-100%
#HOU11M	Alan	—	0	—	0	—	—	—	—	—
#HOU13M	Alan	—	0	—	0	—	—	—	—	—
#HOU3CXD	Boost	—	0	—	0	—	—	—	—	—
#HOU3CXED	Boost	—	0	—	0	—	—	—	—	—
#HOU3DEE	Boost	—	0	—	0	—	—	—	—	—
#HOUA1F	Alan	—	0	—	0	—	—	—	—	—
#HOUA1K	Alan	—	0	—	0	—	—	—	—	—
#HOUA1M	Alan	—	0	—	0	—	—	—	—	—
#HOUFB3E	Alan	—	0	—	0	—	—	—	—	—
#HOUGD	Alan	—	0	—	0	—	—	—	—	—
#HOULP1	Lead Pronto	—	0	—	0	—	—	—	—	—
#HOULP3F	Lead Pronto	—	1	—	0	0.0%	—	—	—	—
#HOULP3M	Lead Pronto	—	0	—	0	—	—	—	—	—
#HOUA1	Alan	—	0	—	0	—	—	—	—	—

Recycled / Other Spend (4AB, N1N, 5AB, 6AB, CMN, TC) — $552 total

Code	City	Spend	Leads	CPL	Booked	Conv%	Showed	Sales Value
#FL4AB	Florida	$146	151	$0.98	4	2.6%	10	$50
#NY4AB	New York	$132	134	$1.00	5	3.7%	10	$12,000
#NA4AB	Nashville	$103	139	$0.75	11	7.9%	9	$20,275
#BOS4AB	Boston	$59	62	$0.97	4	6.5%	3	$7,500
#HOU4AB	Houston	$42	42	$1.00	3	7.1%	—	—
#CHI4AB	Chicago	$35	35	$1.01	3	8.6%	4	$11,050
#DAL4AB	Dallas	$35	35	$0.99	1	2.9%	1	$50
#HOU6AB	Houston	—	342	—	5	1.5%	5	$3,000
#NACMN	Nashville	—	38	—	17	44.7%	4	$4,025
#HOUTC	Houston	—	3	—	4	133.3%	1	$800
#FL6AB	Florida	—	297	—	8	2.7%	11	$3,500
#CHICMN	Chicago	—	44	—	5	11.4%	12	$3,950
#NA6AB	Nashville	—	298	—	5	1.7%	7	$3,025
#NY5AB	New York	—	234	—	8	3.4%	12	$17,650
#NY6AB	New York	—	596	—	8	1.3%	34	$9,525
#CHI6AB	Chicago	—	265	—	9	3.4%	12	$23,950
#BOS6AB	Boston	—	201	—	1	0.5%	5	$4,500
#NYCMN	New York	—	72	—	7	9.7%	8	$4,000
#DAL6AB	Dallas	—	369	—	5	1.4%	14	$13,050
#FLCMN	Florida	—	20	—	2	10.0%	1	$4,000
#HOUCMN	Houston	—	40	—	9	22.5%	5	$1,025
#DALCMN	Dallas	—	42	—	1	2.4%	5	$5,000
#BOS5AB	Boston	—	73	—	1	1.4%	4	$2,025
#DAL5AB	Dallas	—	122	—	1	0.8%	3	$6,200
#NA5AB	Nashville	—	92	—	3	3.3%	2	$1,550
#FL5AB	Florida	—	97	—	5	5.2%	10	$22,075
#HOU5AB	Houston	—	149	—	5	3.4%	—	$4,050
#BOSCMN	Boston	—	26	—	3	11.5%	3	$1,500
#BOSTC	Boston	—	3	—	4	133.3%	1	$400
#FLTC	Florida	—	5	—	5	100.0%	2	$6,000
#NATC	Nashville	—	3	—	4	133.3%	3	$7,500
#NYTC	New York	—	1	—	2	200.0%	—	$400
Total Recycled Spend		$552	4,030	—	158	3.9%	201	$204,025

Week 16-22 Jan 2026

Total Spend

$121,331

fresh $120,779 · recycled $552

Cost Per Lead

$13.07

10,219 fresh leads

Cost Per Booking

$159

844 booked · 8.3% conv

Showed

1,101

130.5% show rate

Sales Value

$1,405,945

from CRM closes

Targets

Cost Per Booking

$159

Target: $230

Under target

Lead → Booking Conversion

8.3%

Target: 5%

Above target

City Summary

City	Spend	Leads	CPL	Booked	Conv%	Showed	Show%	Sales Value	Cost/Book
Nashville	$15,279	1,057	$15.62	127	12.0%	125	98.4%	$182,880	$134
Dallas	$17,415	1,601	$11.55	167	10.4%	222	132.9%	$299,234	$110
Houston	$14,678	1,478	$10.45	133	9.0%	118	88.7%	$169,300	$116
Boston	$16,668	1,057	$18.24	92	8.7%	100	108.7%	$154,982	$189
Florida	$19,109	1,649	$14.08	143	8.7%	194	135.7%	$204,025	$166
Chicago	$14,566	1,439	$11.38	80	5.6%	171	213.8%	$182,000	$194
New York	$23,064	1,938	$12.83	102	5.3%	171	167.6%	$213,524	$285

Nashville 43 campaign codes

$15,279

Spend

1,057

Leads In

12.0%

Conv%

125

Showed

$182,880

Sales Value

Code	Source	Spend	Leads	CPL	Booked	Conv%	Showed	Cost/Book	Sales Value	ROI
#NA3CX2M	Boost	$34	2	$17.14	2	100.0%	1	$17	$50	+46%
#NA25	Alan	—	0	—	1	—	—	—	—	—
#NALP1M	Lead Pronto	—	1	—	1	100.0%	—	—	—	—
#NAIG2	Alan	$329	165	$46.62	45	27.3%	17	$7	$26,430	+7922%
#NALP2	Lead Pronto	—	40	—	9	22.5%	3	—	$8,050	—
#NAFB32F	Alan	$362	16	$22.62	3	18.8%	1	$121	$4,500	+1143%
#NAFB31F	Alan	$310	11	$28.20	2	18.2%	3	$155	$500	+61%
#NA13F	Alan	$825	28	$31.23	5	17.9%	4	$165	$15,850	+1821%
#NA3CX	Boost	$300	35	$46.28	6	17.1%	2	$50	$4,500	+1401%
#NAFB32M	Alan	$465	20	$23.27	3	15.0%	3	$155	$4,000	+760%
#NAIG22M	Alan	$415	21	$19.78	3	14.3%	3	$138	$3,400	+718%
#NA3CX1M	Boost	$180	15	$12.00	2	13.3%	5	$90	$10,100	+5513%
#NA11F	Alan	$1,243	76	$16.43	10	13.2%	12	$124	$3,800	+206%
#NA12F	Alan	$1,475	60	$25.33	7	11.7%	7	$211	$10,150	+588%
#NA3CX3F	Boost	$189	9	$20.95	1	11.1%	—	$189	—	-100%
#NALP2F	Lead Pronto	$134	18	$10.64	2	11.1%	—	$67	—	-100%
#NAFB31M	Alan	$569	28	$20.31	3	10.7%	9	$190	$6,000	+955%
#NAIG22F	Alan	$974	30	$32.47	3	10.0%	2	$325	$3,950	+305%
#NAIG21M	Alan	$673	32	$21.04	3	9.4%	5	$224	$1,500	+123%
#NAFB33F	Alan	$724	30	$24.13	2	6.7%	3	$362	$8,850	+1123%
#NAKIDS	Alan	$321	16	$19.74	1	6.3%	2	$321	$8,000	+2393%
#NAIG21F	Alan	$1,218	50	$24.35	3	6.0%	7	$406	$13,050	+972%
#NA12M	Alan	—	37	—	2	5.4%	3	—	$2,750	—
#NALP3F	Lead Pronto	$266	23	$12.04	1	4.3%	—	$266	—	-100%
#NAFB33M	Alan	$646	24	$26.93	1	4.2%	2	$646	$3,000	+364%
#NAIG23F	Alan	$1,633	49	$33.33	2	4.1%	4	$817	$7,050	+332%
#NA3CX1F	Boost	$480	38	$12.63	1	2.6%	6	$480	$5,000	+942%
#NAIG23M	Alan	$831	43	$19.32	1	2.3%	3	$831	$6,550	+688%
#NAFB3	Alan	$129	95	$47.80	2	2.1%	18	$65	$21,350	+16417%
#NALP1F	Lead Pronto	$355	34	$11.73	0	0.0%	—	—	—	-100%
#NA3CX3M	Boost	$129	6	$21.42	0	0.0%	—	—	—	-100%
#NA3CX2F	Boost	$69	4	$17.14	0	0.0%	—	—	—	-100%
#NAGD	Alan	—	0	—	0	—	—	—	$4,500	—
#NA11	Alan	—	0	—	0	—	—	—	—	—
#NA11M	Alan	—	0	—	0	—	—	—	—	—
#NA13M	Alan	—	0	—	0	—	—	—	—	—
#NA3CXD	Boost	—	0	—	0	—	—	—	—	—
#NA3CXED	Boost	—	0	—	0	—	—	—	—	—
#NAFB3E	Alan	—	0	—	0	—	—	—	—	—
#NAIG2E	Alan	—	0	—	0	—	—	—	—	—
#NALP1	Lead Pronto	—	0	—	0	—	—	—	—	—
#NALP2M	Lead Pronto	—	0	—	0	—	—	—	—	—
#NALP3M	Lead Pronto	—	1	—	0	0.0%	—	—	—	—

Dallas 43 campaign codes

$17,415

Spend

1,601

Leads In

10.4%

Conv%

222

Showed

$299,234

Sales Value

Code	Source	Spend	Leads	CPL	Booked	Conv%	Showed	Cost/Book	Sales Value	ROI
#DALFB31F	Alan	$351	23	$15.26	12	52.2%	9	$29	$23,428	+6577%
#DALFB32M	Alan	$763	33	$23.11	14	42.4%	7	$54	$15,850	+1978%
#DALFB3	Alan	$122	90	$66.05	24	26.7%	17	$5	$26,500	+21613%
#DALP1M	Lead Pronto	$126	15	$9.82	3	20.0%	2	$42	$2,450	+1838%
#DAL3DE1M	Boost	$339	26	$13.05	5	19.2%	7	$68	$4,000	+1079%
#DAL3CX1M	Boost	$788	62	$12.71	11	17.7%	14	$72	$1,000	+27%
#DAL3CX	Boost	$2,056	201	$34.94	35	17.4%	16	$59	$12,750	+520%
#DAL3DE2M	Boost	$182	12	$15.15	2	16.7%	—	$91	—	-100%
#DAL3DE3M	Boost	$339	18	$18.85	3	16.7%	3	$113	$3,450	+917%
#DALP3F	Lead Pronto	$654	34	$20.13	5	14.7%	8	$131	$7,750	+1084%
#DAL12M	Alan	—	68	—	8	11.8%	6	—	$15,800	—
#DAL3DE1F	Boost	$691	37	$18.67	4	10.8%	10	$173	$8,000	+1058%
#DALFB31M	Alan	$702	41	$17.12	4	9.8%	15	$175	$23,600	+3263%
#DAL3DE2F	Boost	$436	26	$16.78	2	7.7%	2	$218	$7,000	+1504%
#DAL3DE3F	Boost	$1,054	83	$12.70	6	7.2%	13	$176	$400	-62%
#DAL3CX1F	Boost	$1,596	115	$13.88	8	7.0%	19	$200	$27,328	+1612%
#DAL3CX2M	Boost	$286	18	$15.92	1	5.6%	1	$286	$2,000	+598%
#DAL11F	Alan	$683	110	$6.66	6	5.5%	9	$114	$7,050	+932%
#DAL3CX3F	Boost	$645	43	$14.99	2	4.7%	—	$322	—	-100%
#DAL12F	Alan	$527	74	$7.96	3	4.1%	4	$176	$13,850	+2528%
#DALP2	Lead Pronto	—	25	—	1	4.0%	1	—	$4,050	—
#DALFB32F	Alan	$595	25	$23.80	1	4.0%	4	$595	$13,500	+2169%
#DALKIDS	Alan	$562	29	$19.31	1	3.4%	5	$562	$3,000	+433%
#DAL13F	Alan	$694	81	$9.22	2	2.5%	7	$347	$6,200	+794%
#DALFB33M	Alan	$748	47	$15.90	1	2.1%	9	$748	$32,750	+4281%
#DALP1F	Lead Pronto	$720	54	$14.43	1	1.9%	4	$720	$50	-93%
#DALFB33F	Alan	$717	54	$13.28	1	1.9%	6	$717	$1,200	+67%
#DAL3DE	Boost	$218	98	$44.98	1	1.0%	24	$218	$30,278	+13780%
#DAL3CX3M	Boost	$481	35	$13.74	0	0.0%	—	—	—	-100%
#DAL3CX2F	Boost	$286	21	$13.64	0	0.0%	—	—	—	-100%
#DALGD	Alan	—	0	—	0	—	—	—	$4,000	—
#DALP1	Lead Pronto	—	0	—	0	—	—	—	$2,000	—
#DAL11	Alan	—	0	—	0	—	—	—	—	—
#DAL11M	Alan	—	0	—	0	—	—	—	—	—
#DAL13M	Alan	—	0	—	0	—	—	—	—	—
#DAL25	Alan	—	0	—	0	—	—	—	—	—
#DAL3CXD	Boost	—	0	—	0	—	—	—	—	—
#DAL3CXED	Boost	—	0	—	0	—	—	—	—	—
#DAL3DEE	Boost	—	0	—	0	—	—	—	—	—
#DALFB3E	Alan	—	0	—	0	—	—	—	—	—
#DALP2F	Lead Pronto	—	0	—	0	—	—	—	—	—
#DALP2M	Lead Pronto	—	0	—	0	—	—	—	—	—
#DALP3M	Lead Pronto	$52	3	$19.30	0	0.0%	—	—	—	-100%

Houston 46 campaign codes

$14,678

Spend

1,478

Leads In

9.0%

Conv%

118

Showed

$169,300

Sales Value

Code	Source	Spend	Leads	CPL	Booked	Conv%	Showed	Cost/Book	Sales Value	ROI
#HOU25	Alan	—	0	—	1	—	—	—	—	—
#HOU3CX3M	Boost	—	0	—	1	—	1	—	$4,000	—
#HOULP1F	Lead Pronto	—	1	—	1	100.0%	—	—	—	—
#HOULP1M	Lead Pronto	—	0	—	1	—	—	—	—	—
#HOU3CX1M	Boost	$85	8	$10.64	3	37.5%	—	$28	—	-100%
#HOUFB32F	Alan	$122	25	$4.86	7	28.0%	3	$17	$10,300	+8377%
#HOU3CX	Boost	$1,180	97	$17.45	26	26.8%	11	$45	$20,550	+1642%
#HOUFB33F	Alan	$289	46	$6.27	12	26.1%	5	$24	$14,050	+4769%
#HOUFB32M	Alan	$273	29	$9.43	7	24.1%	5	$39	$800	+193%
#HOU3CX1F	Boost	$109	21	$5.21	5	23.8%	5	$22	$8,000	+7208%
#HOU3DE2M	Boost	$146	14	$10.41	3	21.4%	—	$49	—	-100%
#HOUKIDS	Alan	$943	49	$19.25	10	20.4%	8	$94	$8,000	+748%
#HOU3DE3M	Boost	$204	21	$9.72	4	19.0%	2	$51	$4,050	+1884%
#HOUFB31F	Alan	$91	21	$4.34	4	19.0%	1	$23	$3,000	+3192%
#HOUFB31M	Alan	$273	38	$7.19	7	18.4%	—	$39	$6,000	+2095%
#HOUFB33M	Alan	$380	39	$9.74	6	15.4%	1	$63	$1,500	+295%
#HOU12F	Alan	$592	57	$11.39	4	7.0%	6	$148	$13,900	+2250%
#HOU13F	Alan	$775	46	$17.59	3	6.5%	3	$258	$8,450	+991%
#HOUFB3	Alan	$4,435	223	$33.20	11	4.9%	18	$403	$24,400	+450%
#HOU11F	Alan	$763	109	$7.59	5	4.6%	10	$153	$5,000	+556%
#HOU3DE1M	Boost	$233	31	$7.53	1	3.2%	4	$233	$9,450	+3951%
#HOU12M	Alan	—	71	—	2	2.8%	3	—	$50	—
#HOU3DE1F	Boost	$428	45	$9.50	1	2.2%	8	$428	$4,000	+835%
#HOULP2	Lead Pronto	$711	198	$4.02	4	2.0%	7	$178	$4,000	+463%
#HOU3DE	Boost	$204	53	$115.00	1	1.9%	4	$204	$12,950	+6244%
#HOU3DE2F	Boost	$758	74	$10.25	1	1.4%	4	$758	$850	+12%
#HOU3DE3F	Boost	$1,584	151	$10.49	2	1.3%	9	$792	$6,000	+279%
#HOU3CX2F	Boost	$24	2	$12.16	0	0.0%	—	—	—	-100%
#HOU3CX3F	Boost	$12	1	$12.16	0	0.0%	—	—	—	-100%
#HOUGD	Alan	—	0	—	0	—	—	—	—	—
#HOU11M	Alan	—	0	—	0	—	—	—	—	—
#HOU13M	Alan	—	0	—	0	—	—	—	—	—
#HOU3CX2M	Boost	—	0	—	0	—	—	—	—	—
#HOU3CXD	Boost	—	0	—	0	—	—	—	—	—
#HOU3CXED	Boost	—	0	—	0	—	—	—	—	—
#HOU3DEE	Boost	—	0	—	0	—	—	—	—	—
#HOUA1F	Alan	—	0	—	0	—	—	—	—	—
#HOUA1K	Alan	—	0	—	0	—	—	—	—	—
#HOUA1M	Alan	—	0	—	0	—	—	—	—	—
#HOUFB3E	Alan	—	0	—	0	—	—	—	—	—
#HOULP1	Lead Pronto	—	0	—	0	—	—	—	—	—
#HOULP2F	Lead Pronto	$17	4	$5.22	0	0.0%	—	—	—	-100%
#HOULP2M	Lead Pronto	$47	3	$26.24	0	0.0%	—	—	—	-100%
#HOULP3F	Lead Pronto	—	1	—	0	0.0%	—	—	—	—
#HOULP3M	Lead Pronto	—	0	—	0	—	—	—	—	—
#HOUA1	Alan	—	0	—	0	—	—	—	—	—

Boston 46 campaign codes

$16,668

Spend

1,057

Leads In

8.7%

Conv%

100

Showed

$154,982

Sales Value

Code	Source	Spend	Leads	CPL	Booked	Conv%	Showed	Cost/Book	Sales Value	ROI
#BOIG22M	Alan	$283	19	$14.90	6	31.6%	2	$47	$1,950	+589%
#BOFB3	Alan	$54	59	$82.74	17	28.8%	8	$3	$8,075	+14763%
#BOFB33F	Alan	$951	32	$29.71	7	21.9%	3	$136	$7,050	+642%
#BOSLP3M	Lead Pronto	$213	5	$47.08	1	20.0%	—	$213	—	-100%
#BOFB31F	Alan	$543	26	$20.90	5	19.2%	2	$109	$5,500	+912%
#BOFB33M	Alan	$869	22	$39.51	4	18.2%	2	$217	$5,320	+512%
#BOSLP1M	Lead Pronto	$144	7	$20.60	1	14.3%	—	$144	—	-100%
#BOS13F	Alan	$202	16	$13.54	2	12.5%	3	$101	$4,050	+1907%
#BO3CX2M	Boost	$122	8	$15.29	1	12.5%	—	$122	—	-100%
#BO3CX3M	Boost	$292	16	$18.23	2	12.5%	1	$146	$1,000	+243%
#BOFB32F	Alan	$380	17	$22.37	2	11.8%	1	$190	$2,300	+505%
#BOIG23F	Alan	$1,596	45	$35.46	5	11.1%	1	$319	—	-100%
#BO3CX3F	Boost	$311	18	$17.25	2	11.1%	—	$155	—	-100%
#BOIG23M	Alan	$129	9	$14.30	1	11.1%	—	$129	—	-100%
#BOIG21F	Alan	$721	29	$24.85	3	10.3%	4	$240	$4,000	+455%
#BO3CX2F	Boost	$207	10	$20.70	1	10.0%	—	$207	—	-100%
#BO3CX1F	Boost	$753	51	$14.76	5	9.8%	8	$151	$1,450	+93%
#BOS11F	Alan	$1,637	98	$17.64	7	7.1%	16	$234	$17,375	+961%
#BOSLP1F	Lead Pronto	$478	14	$33.61	1	7.1%	—	$478	—	-100%
#BO3CX1M	Boost	$433	29	$14.93	2	6.9%	6	$216	$2,500	+478%
#BOIG22F	Alan	$1,287	33	$38.99	2	6.1%	3	$643	$4,050	+215%
#BOIG21M	Alan	$952	33	$28.86	2	6.1%	7	$476	$7,375	+674%
#BOS12M	Alan	—	50	—	3	6.0%	4	—	$4,325	—
#BOFB32M	Alan	$543	19	$28.59	1	5.3%	—	$543	—	-100%
#BOS12F	Alan	$1,124	43	$26.61	2	4.7%	4	$562	$4,280	+281%
#BOFB31M	Alan	$489	23	$21.26	1	4.3%	1	$489	$4,320	+784%
#BOSKIDS	Alan	$637	26	$24.95	1	3.8%	8	$637	$6,000	+842%
#BOIG2	Alan	$257	116	$60.25	3	2.6%	10	$86	$40,257	+15542%
#BO3CX	Boost	$809	86	$38.35	1	1.2%	2	$809	$4,000	+394%
#BOSLP2	Lead Pronto	—	92	—	1	1.1%	4	—	$7,425	—
#BOSLP2M	Lead Pronto	$253	5	$70.10	0	0.0%	—	—	—	-100%
#BOSGD	Alan	—	0	—	0	—	—	—	$8,000	—
#BOSLP3F	Lead Pronto	—	0	—	0	—	—	—	$4,380	—
#BO3CXD	Boost	—	0	—	0	—	—	—	—	—
#BO3CXED	Boost	—	0	—	0	—	—	—	—	—
#BOFB3E	Alan	—	0	—	0	—	—	—	—	—
#BOIG2E	Alan	—	0	—	0	—	—	—	—	—
#BOS11	Alan	—	0	—	0	—	—	—	—	—
#BOS11M	Alan	—	0	—	0	—	—	—	—	—
#BOS13M	Alan	—	0	—	0	—	—	—	—	—
#BOS25	Alan	—	0	—	0	—	—	—	—	—
#BOSA1F	Alan	—	0	—	0	—	—	—	—	—
#BOSA1K	Alan	—	0	—	0	—	—	—	—	—
#BOSA1M	Alan	—	0	—	0	—	—	—	—	—
#BOSLP1	Lead Pronto	—	0	—	0	—	—	—	—	—
#BOSLP2F	Lead Pronto	—	1	—	0	0.0%	—	—	—	—

Florida 68 campaign codes

$19,109

Spend

1,649

Leads In

8.7%

Conv%

194

Showed

$204,025

Sales Value

Code	Source	Spend	Leads	CPL	Booked	Conv%	Showed	Cost/Book	Sales Value	ROI
#FLP1M	Lead Pronto	$480	17	$30.40	8	47.1%	5	$60	$3,500	+628%
#FL3CX3F	Boost	$122	6	$20.26	2	33.3%	1	$61	$6,050	+4876%
#FL3CX2M	Boost	$66	3	$22.11	1	33.3%	1	$66	$1,500	+2162%
#FL3CX	Boost	$1,172	106	$29.62	34	32.1%	20	$34	$14,200	+1112%
#FL01	Alan	—	74	—	17	23.0%	10	—	$4,275	—
#FL4IG32M	Alan	$146	28	$5.22	6	21.4%	4	$24	$800	+447%
#FLP2F	Lead Pronto	$382	17	$21.96	3	17.6%	3	$127	$6,000	+1471%
#FL3CX2F	Boost	$55	6	$9.21	1	16.7%	—	$55	—	-100%
#FL4IG31F	Alan	$731	16	$45.69	2	12.5%	3	$366	$7,750	+960%
#FL4IG32F	Alan	$760	28	$27.15	3	10.7%	2	$253	$2,050	+170%
#FLKIDS	Alan	$1,109	58	$19.18	6	10.3%	5	$185	$17,650	+1492%
#FL3CX1M	Boost	$409	30	$13.63	3	10.0%	8	$136	$18,450	+4412%
#FL13F	Alan	$1,753	97	$19.91	9	9.3%	8	$195	$8,000	+356%
#FL3CX1F	Boost	$696	46	$15.14	4	8.7%	8	$174	$18,950	+2621%
#FL4IG31M	Alan	$497	38	$13.08	3	7.9%	6	$166	$50	-90%
#FLP1F	Lead Pronto	$1,096	27	$45.77	2	7.4%	5	$548	$4,000	+265%
#FLFB31M	Alan	$465	30	$15.49	2	6.7%	11	$232	$8,050	+1632%
#FLP2M	Lead Pronto	$363	16	$24.00	1	6.3%	—	$363	—	-100%
#FL12M	Alan	—	84	—	5	6.0%	8	—	$400	—
#FLFB32M	Alan	$213	17	$12.53	1	5.9%	2	$213	$8,000	+3655%
#FL11F	Alan	$1,170	141	$9.29	8	5.7%	18	$146	$50	-96%
#FL4IG33M	Alan	$234	18	$13.00	1	5.6%	—	$234	—	-100%
#FLFB31F	Alan	$600	37	$16.23	2	5.4%	6	$300	$150	-75%
#FLP2	Lead Pronto	—	134	—	6	4.5%	10	—	$9,650	—
#FL12F	Alan	$1,410	117	$13.90	4	3.4%	3	$352	$2,050	+45%
#FLFB32F	Alan	$465	30	$15.49	1	3.3%	—	$465	—	-100%
#FLFB33M	Alan	$484	34	$14.24	1	2.9%	7	$484	$50	-90%
#FL4IG33F	Alan	$2,661	76	$35.02	2	2.6%	4	$1,331	$11,900	+347%
#FLFB33F	Alan	$988	55	$17.96	1	1.8%	4	$988	$250	-75%
#FL4IG3	Alan	$409	192	$37.52	3	1.6%	22	$136	$26,700	+6422%
#FLFB3	Alan	$116	69	$69.59	1	1.4%	10	$116	$11,550	+9839%
#FL3CX3M	Boost	$55	2	$27.63	0	0.0%	—	—	—	-100%
#FLGD	Alan	—	0	—	0	—	—	—	$12,000	—
#FL11M	Alan	—	0	—	0	—	—	—	—	—
#FL13M	Alan	—	0	—	0	—	—	—	—	—
#FL25	Alan	—	0	—	0	—	—	—	—	—
#FL3CXD	Boost	—	0	—	0	—	—	—	—	—
#FL3CXED	Boost	—	0	—	0	—	—	—	—	—
#FL4IG3E	Alan	—	0	—	0	—	—	—	—	—
#FLFB3E	Alan	—	0	—	0	—	—	—	—	—
#FLLP2	Lead Pronto	—	0	—	0	—	—	—	—	—
#FLP3F	Lead Pronto	—	0	—	0	—	—	—	—	—
#FLP3M	Lead Pronto	—	0	—	0	—	—	—	—	—
#ORL11F	Alan	—	0	—	0	—	—	—	—	—
#ORL11M	Alan	—	0	—	0	—	—	—	—	—
#ORL12F	Alan	—	0	—	0	—	—	—	—	—
#ORL25	Alan	—	0	—	0	—	—	—	—	—
#ORL3CX1F	Boost	—	0	—	0	—	—	—	—	—
#ORL3CX1M	Boost	—	0	—	0	—	—	—	—	—
#ORL3CX2F	Boost	—	0	—	0	—	—	—	—	—
#ORL3CX2M	Boost	—	0	—	0	—	—	—	—	—
#ORL3CX3F	Boost	—	0	—	0	—	—	—	—	—
#ORL3CX3M	Boost	—	0	—	0	—	—	—	—	—
#ORL4IG31F	Alan	—	0	—	0	—	—	—	—	—
#ORL4IG31M	Alan	—	0	—	0	—	—	—	—	—
#ORL4IG32F	Alan	—	0	—	0	—	—	—	—	—
#ORL4IG32M	Alan	—	0	—	0	—	—	—	—	—
#ORL4IG33F	Alan	—	0	—	0	—	—	—	—	—
#ORL4IG33M	Alan	—	0	—	0	—	—	—	—	—
#ORLD	Alan	—	0	—	0	—	—	—	—	—
#ORLFB31F	Alan	—	0	—	0	—	—	—	—	—
#ORLFB31M	Alan	—	0	—	0	—	—	—	—	—
#ORLFB32F	Alan	—	0	—	0	—	—	—	—	—
#ORLFB32M	Alan	—	0	—	0	—	—	—	—	—
#ORLFB33F	Alan	—	0	—	0	—	—	—	—	—
#ORLFB33M	Alan	—	0	—	0	—	—	—	—	—
#ORLKIDS	Alan	—	0	—	0	—	—	—	—	—
#ORLP2	Lead Pronto	—	0	—	0	—	—	—	—	—

Chicago 45 campaign codes

$14,566

Spend

1,439

Leads In

5.6%

Conv%

171

Showed

$182,000

Sales Value

Code	Source	Spend	Leads	CPL	Booked	Conv%	Showed	Cost/Book	Sales Value	ROI
#CHI3CX1F	Boost	$429	33	$13.01	10	30.3%	12	$43	$5,300	+1135%
#CHILP1F	Lead Pronto	$361	19	$21.03	5	26.3%	3	$72	$3,250	+801%
#CHI3CX3F	Boost	$39	4	$9.75	1	25.0%	1	$39	—	-100%
#CHIFB31M	Alan	$1,727	81	$21.32	13	16.0%	17	$133	$1,000	-42%
#CHIFB32M	Alan	$509	19	$26.78	3	15.8%	3	$170	$8,500	+1570%
#CHIFB31F	Alan	$545	42	$12.98	6	14.3%	13	$91	$4,050	+643%
#CHI11F	Alan	$1,878	216	$9.40	14	6.5%	32	$134	$4,450	+137%
#CHILP2F	Lead Pronto	$495	16	$32.75	1	6.3%	2	$495	$50	-90%
#CHI3CX1M	Boost	$254	17	$14.92	1	5.9%	5	$254	$9,400	+3606%
#CHIFB32F	Alan	$509	36	$14.14	2	5.6%	2	$254	$6,700	+1217%
#CHILP3F	Lead Pronto	$344	19	$20.61	1	5.3%	1	$344	$400	+16%
#CHI12M	Alan	—	87	—	4	4.6%	10	—	$450	—
#CHI3CX	Boost	$507	52	$35.11	2	3.8%	8	$254	$8,500	+1576%
#CHI13F	Alan	$883	57	$17.22	2	3.5%	3	$441	$8,050	+812%
#CHIIG23F	Alan	$1,592	171	$9.31	6	3.5%	16	$265	$30,650	+1825%
#CHI12F	Alan	$345	58	$6.71	2	3.4%	3	$173	$50	-86%
#CHIKIDS	Alan	$787	30	$26.02	1	3.3%	5	$787	$14,050	+1685%
#CHIFB33F	Alan	$963	64	$15.05	2	3.1%	8	$482	$12,050	+1151%
#CHIIG22F	Alan	$720	63	$11.42	1	1.6%	5	$720	$15,500	+2054%
#CHILP2	Lead Pronto	—	69	—	1	1.4%	3	—	$2,100	—
#CHIFB3	Alan	$200	112	$62.12	1	0.9%	12	$200	$21,750	+10780%
#CHIIG2	Alan	$1,105	152	$33.46	1	0.7%	7	$1,105	$25,750	+2230%
#CHIA1M	Alan	—	2	—	0	0.0%	—	—	—	—
#CHIIG23M	Alan	$15	2	$7.27	0	0.0%	—	—	—	-100%
#CHIFB33M	Alan	$218	6	$36.35	0	0.0%	—	—	—	-100%
#CHI3CX2M	Boost	$39	3	$13.01	0	0.0%	—	—	—	-100%
#CHI3CX3M	Boost	$39	4	$9.75	0	0.0%	—	—	—	-100%
#CHI3CX2F	Boost	$49	2	$24.39	0	0.0%	—	—	—	-100%
#CHI11M	Alan	—	0	—	0	—	—	—	—	—
#CHI13M	Alan	—	0	—	0	—	—	—	—	—
#CHI25	Alan	—	0	—	0	—	—	—	—	—
#CHI3CXD	Boost	—	0	—	0	—	—	—	—	—
#CHI3CXED	Boost	—	0	—	0	—	—	—	—	—
#CHIA1	Alan	—	0	—	0	—	—	—	—	—
#CHIA1F	Alan	—	0	—	0	—	—	—	—	—
#CHIA1K	Alan	—	0	—	0	—	—	—	—	—
#CHIFB3E	Alan	—	0	—	0	—	—	—	—	—
#CHIGD	Alan	—	0	—	0	—	—	—	—	—
#CHIIG21F	Alan	—	0	—	0	—	—	—	—	—
#CHIIG21M	Alan	$7	1	$7.27	0	0.0%	—	—	—	-100%
#CHIIG22M	Alan	$7	1	$7.27	0	0.0%	—	—	—	-100%
#CHIIG2E	Alan	—	0	—	0	—	—	—	—	—
#CHILP1M	Lead Pronto	—	0	—	0	—	—	—	—	—
#CHILP2M	Lead Pronto	—	0	—	0	—	—	—	—	—
#CHILP3M	Lead Pronto	—	1	—	0	0.0%	—	—	—	—

New York 46 campaign codes

$23,064

Spend

1,938

Leads In

5.3%

Conv%

171

Showed

$213,524

Sales Value

Code	Source	Spend	Leads	CPL	Booked	Conv%	Showed	Cost/Book	Sales Value	ROI
#NY25	Alan	—	1	—	1	100.0%	—	—	—	—
#NYLP3F	Lead Pronto	—	1	—	1	100.0%	—	—	—	—
#NYIG4	Alan	—	5	—	2	40.0%	—	—	—	—
#NYFB32M	Alan	$408	14	$29.17	5	35.7%	1	$82	$1,500	+267%
#NYIG21F	Alan	$239	15	$15.94	4	26.7%	1	$60	$50	-79%
#NYLP2	Lead Pronto	—	57	—	12	21.1%	4	—	$9,200	—
#NY3CX2F	Boost	$153	5	$30.51	1	20.0%	1	$153	$50	-67%
#NY13F	Alan	$954	64	$16.70	9	14.1%	2	$106	$7,000	+634%
#NYFB32F	Alan	$681	23	$29.59	3	13.0%	3	$227	$5,000	+635%
#NYFB31M	Alan	$885	38	$23.28	4	10.5%	6	$221	$4,025	+355%
#NYIG22M	Alan	$329	20	$16.43	2	10.0%	2	$164	—	-100%
#NYIG21M	Alan	$299	23	$12.99	2	8.7%	4	$149	$10,900	+3548%
#NY3CX1M	Boost	$1,007	73	$13.79	6	8.2%	11	$168	$3,000	+198%
#NY3CX2M	Boost	$244	13	$18.77	1	7.7%	—	$244	$3,000	+1129%
#NY12M	Alan	—	76	—	5	6.6%	7	—	$3,025	—
#NYIG23F	Alan	$1,673	108	$15.49	7	6.5%	12	$239	$21,200	+1167%
#NY3CX1F	Boost	$1,800	110	$16.36	7	6.4%	15	$257	$10,325	+474%
#NYIG22F	Alan	$1,135	52	$21.84	3	5.8%	6	$378	$11,525	+915%
#NYLP2M	Lead Pronto	$401	18	$24.30	1	5.6%	—	$401	—	-100%
#NYLP1F	Lead Pronto	$836	78	$11.29	4	5.1%	—	$209	$800	-4%
#NYIG23M	Alan	$299	20	$14.94	1	5.0%	2	$299	$3,025	+912%
#NYFB31F	Alan	$681	23	$29.59	1	4.3%	2	$681	$450	-34%
#NYFB33F	Alan	$1,089	46	$23.67	2	4.3%	3	$544	$3,000	+175%
#NYFB3	Alan	$68	119	$60.08	5	4.2%	10	$14	$26,450	+38762%
#NYKIDS	Alan	$631	32	$19.55	1	3.1%	3	$631	$7,000	+1009%
#NY11F	Alan	$2,001	237	$9.10	6	2.5%	20	$334	$11,950	+497%
#NYIG2	Alan	$149	211	$25.12	4	1.9%	27	$37	$27,675	+18424%
#NY12F	Alan	$1,817	110	$17.69	1	0.9%	3	$1,817	$3,050	+68%
#NY3CX	Boost	$4,286	281	$32.45	1	0.4%	26	$4,286	$36,299	+747%
#NY3CX3M	Boost	$366	27	$13.56	0	0.0%	—	—	—	-100%
#NY3CX3F	Boost	$183	20	$9.15	0	0.0%	—	—	—	-100%
#NYLP2F	Lead Pronto	$178	12	$17.93	0	0.0%	—	—	—	-100%
#NYFB33M	Alan	$272	5	$54.45	0	0.0%	—	—	—	-100%
#NY11	Alan	—	0	—	0	—	—	—	$4,025	—
#NY11M	Alan	—	0	—	0	—	—	—	—	—
#NY13M	Alan	—	0	—	0	—	—	—	—	—
#NY3CB	Alan	—	0	—	0	—	—	—	—	—
#NYC3XCD	Alan	—	0	—	0	—	—	—	—	—
#NYC3XCED	Alan	—	0	—	0	—	—	—	—	—
#NYFB2	Alan	—	0	—	0	—	—	—	—	—
#NYFB3E	Alan	—	0	—	0	—	—	—	—	—
#NYGD	Alan	—	0	—	0	—	—	—	—	—
#NYIG2E	Alan	—	0	—	0	—	—	—	—	—
#NYLP1	Lead Pronto	—	0	—	0	—	—	—	—	—
#NYLP1M	Lead Pronto	—	1	—	0	0.0%	—	—	—	—
#NYLP3M	Lead Pronto	—	0	—	0	—	—	—	—	—

Recycled / Other Spend (4AB, N1N, 5AB, 6AB, CMN, TC) — $552 total

Code	City	Spend	Leads	CPL	Booked	Conv%	Showed	Sales Value
#FL4AB	Florida	$146	151	$0.98	3	2.0%	10	$9,050
#NY4AB	New York	$132	134	$1.00	2	1.5%	10	$3,875
#NA4AB	Nashville	$103	139	$0.75	2	1.4%	9	$1,650
#BOS4AB	Boston	$59	62	$0.97	9	14.5%	3	$15,820
#HOU4AB	Houston	$42	42	$1.00	3	7.1%	—	—
#CHI4AB	Chicago	$35	35	$1.01	1	2.9%	4	$3,450
#DAL4AB	Dallas	$35	35	$0.99	1	2.9%	1	$50
#FL6AB	Florida	—	297	—	6	2.0%	11	$8,100
#DAL6AB	Dallas	—	369	—	6	1.6%	14	$7,700
#NY6AB	New York	—	596	—	33	5.5%	34	$6,850
#CHI6AB	Chicago	—	265	—	4	1.5%	12	$4,400
#NYCMN	New York	—	72	—	8	11.1%	8	$8,000
#NA6AB	Nashville	—	298	—	2	0.7%	7	$1,925
#FLCMN	Florida	—	20	—	1	5.0%	1	$4,000
#BOS6AB	Boston	—	201	—	2	1.0%	5	$1,500
#HOU6AB	Houston	—	342	—	3	0.9%	5	$4,050
#CHICMN	Chicago	—	44	—	2	4.5%	12	$4,425
#HOUCMN	Houston	—	40	—	1	2.5%	5	$4,000
#NACMN	Nashville	—	38	—	3	7.9%	4	$7,525
#BOSCMN	Boston	—	26	—	3	11.5%	3	$2,000
#BOS5AB	Boston	—	73	—	6	8.2%	4	$8,000
#DALCMN	Dallas	—	42	—	14	33.3%	5	$5,000
#NY5AB	New York	—	234	—	3	1.3%	12	$50
#NA5AB	Nashville	—	92	—	8	8.7%	2	$2,000
#DAL5AB	Dallas	—	122	—	4	3.3%	3	$4,000
#FL5AB	Florida	—	97	—	5	5.2%	10	$22,075
#HOU5AB	Houston	—	149	—	9	6.0%	—	$4,050
#FLTC	Florida	—	5	—	10	200.0%	2	$4,000
#NATC	Nashville	—	3	—	3	100.0%	3	$12,000
#BOSTC	Boston	—	3	—	9	300.0%	1	—
#HOUTC	Houston	—	3	—	8	266.7%	1	$4,000
#NYTC	New York	—	1	—	1	100.0%	—	$1,000
Total Recycled Spend		$552	4,030	—	175	4.3%	201	$169,545

Week 23-29 Jan 2026

Total Spend

$121,328

fresh $120,776 · recycled $552

Cost Per Lead

$13.07

10,221 fresh leads

Cost Per Booking

$169

790 booked · 7.7% conv

Showed

1,101

139.4% show rate

Sales Value

$1,035,710

from CRM closes

Targets

Cost Per Booking

$169

Target: $230

Under target

Lead → Booking Conversion

7.7%

Target: 5%

Above target

City Summary

City	Spend	Leads	CPL	Booked	Conv%	Showed	Show%	Sales Value	Cost/Book
Nashville	$15,279	1,057	$15.62	129	12.2%	125	96.9%	$118,240	$134
Dallas	$17,415	1,601	$11.55	152	9.5%	222	146.1%	$236,628	$117
Houston	$14,675	1,478	$10.44	117	7.9%	118	100.9%	$171,350	$133
Chicago	$14,566	1,440	$11.37	110	7.6%	171	155.5%	$131,275	$149
Florida	$19,109	1,649	$14.08	117	7.1%	194	165.8%	$155,049	$193
Boston	$16,668	1,058	$18.24	59	5.6%	100	169.5%	$108,220	$333
New York	$23,064	1,938	$12.83	106	5.5%	171	161.3%	$114,948	$240

Nashville 43 campaign codes

$15,279

Spend

1,057

Leads In

12.2%

Conv%

125

Showed

$118,240

Sales Value

Code	Source	Spend	Leads	CPL	Booked	Conv%	Showed	Cost/Book	Sales Value	ROI
#NA3CX2M	Boost	$50	2	$25.08	2	100.0%	1	$25	$50	-0%
#NALP1M	Lead Pronto	—	1	—	1	100.0%	—	—	—	—
#NA25	Alan	—	0	—	1	—	—	—	—	—
#NAFB32F	Alan	$407	16	$25.44	7	43.8%	1	$58	$4,500	+1005%
#NA3CX1M	Boost	$263	15	$17.56	6	40.0%	5	$44	$11,650	+4324%
#NAIG22F	Alan	$531	30	$17.70	10	33.3%	2	$53	$3,950	+644%
#NAIG2	Alan	$2,576	165	$46.62	45	27.3%	17	$57	$3,450	+34%
#NA12M	Alan	—	37	—	10	27.0%	3	—	$2,750	—
#NAFB31M	Alan	$687	28	$24.53	5	17.9%	9	$137	$4,050	+490%
#NA3CX	Boost	$13	35	$46.28	6	17.1%	2	$2	$550	+4286%
#NA3CX3F	Boost	$125	9	$13.93	1	11.1%	—	$125	—	-100%
#NALP2F	Lead Pronto	$134	18	$10.64	2	11.1%	—	$67	—	-100%
#NA3CX1F	Boost	$765	38	$20.13	4	10.5%	6	$191	$11,950	+1462%
#NAFB33F	Alan	$763	30	$25.44	3	10.0%	3	$254	$50	-93%
#NAIG22M	Alan	$219	21	$10.41	2	9.5%	3	$109	$3,400	+1455%
#NAFB31F	Alan	$216	11	$19.66	1	9.1%	3	$216	$8,000	+3599%
#NALP2	Lead Pronto	—	40	—	3	7.5%	3	—	$8,050	—
#NA13F	Alan	$825	28	$31.23	2	7.1%	4	$413	$4,550	+451%
#NA12F	Alan	$1,475	60	$25.33	4	6.7%	7	$369	$3,000	+103%
#NAKIDS	Alan	$321	16	$19.74	1	6.3%	2	$321	$8,000	+2393%
#NAFB32M	Alan	$445	20	$22.26	1	5.0%	3	$445	$4,000	+798%
#NAIG23M	Alan	$593	43	$13.80	2	4.7%	3	$297	$6,550	+1004%
#NALP3F	Lead Pronto	$266	23	$12.04	1	4.3%	—	$266	—	-100%
#NAFB33M	Alan	$674	24	$28.09	1	4.2%	2	$674	$7,000	+938%
#NAIG23F	Alan	$656	49	$13.38	2	4.1%	4	$328	$7,050	+975%
#NAIG21F	Alan	$1,077	50	$21.55	2	4.0%	7	$539	$2,500	+132%
#NAIG21M	Alan	$422	32	$13.17	1	3.1%	5	$422	$1,500	+256%
#NA11F	Alan	$1,243	76	$16.43	2	2.6%	12	$621	$3,190	+157%
#NAFB3	Alan	$13	95	$47.80	1	1.1%	18	$13	$4,100	+32131%
#NA3CX2F	Boost	$88	4	$21.95	0	0.0%	—	—	—	-100%
#NA3CX3M	Boost	$75	6	$12.54	0	0.0%	—	—	—	-100%
#NA11	Alan	—	0	—	0	—	—	—	$4,000	—
#NAGD	Alan	—	0	—	0	—	—	—	$400	—
#NALP1F	Lead Pronto	$355	34	$11.73	0	0.0%	—	—	—	-100%
#NA11M	Alan	—	0	—	0	—	—	—	—	—
#NA13M	Alan	—	0	—	0	—	—	—	—	—
#NA3CXD	Boost	—	0	—	0	—	—	—	—	—
#NA3CXED	Boost	—	0	—	0	—	—	—	—	—
#NAFB3E	Alan	—	0	—	0	—	—	—	—	—
#NAIG2E	Alan	—	0	—	0	—	—	—	—	—
#NALP1	Lead Pronto	—	0	—	0	—	—	—	—	—
#NALP2M	Lead Pronto	—	0	—	0	—	—	—	—	—
#NALP3M	Lead Pronto	—	1	—	0	0.0%	—	—	—	—

Dallas 43 campaign codes

$17,415

Spend

1,601

Leads In

9.5%

Conv%

222

Showed

$236,628

Sales Value

Code	Source	Spend	Leads	CPL	Booked	Conv%	Showed	Cost/Book	Sales Value	ROI
#DALKIDS	Alan	$562	29	$19.31	8	27.6%	5	$70	$19,050	+3288%
#DAL3DE2F	Boost	$397	26	$15.28	6	23.1%	2	$66	$7,000	+1662%
#DAL3DE3M	Boost	$269	18	$14.93	4	22.2%	3	$67	$6,650	+2374%
#DALFB33M	Alan	$807	47	$17.16	10	21.3%	9	$81	$32,750	+3960%
#DALP1M	Lead Pronto	$126	15	$9.82	3	20.0%	2	$42	$2,400	+1799%
#DALFB31M	Alan	$703	41	$17.14	8	19.5%	15	$88	$6,200	+782%
#DALP1F	Lead Pronto	$720	54	$14.43	10	18.5%	4	$72	$7,050	+879%
#DAL3CX	Boost	$2,368	201	$34.94	35	17.4%	16	$68	$50	-98%
#DALFB31F	Alan	$342	23	$14.88	4	17.4%	9	$86	$23,428	+6745%
#DALFB32F	Alan	$306	25	$12.22	4	16.0%	4	$76	$13,500	+4318%
#DAL3DE1M	Boost	$315	26	$12.13	4	15.4%	7	$79	$8,000	+2436%
#DALFB33F	Alan	$850	54	$15.73	6	11.1%	6	$142	$1,200	+41%
#DAL3CX1M	Boost	$895	62	$14.44	6	9.7%	14	$149	$4,050	+352%
#DALFB32M	Alan	$440	33	$13.33	3	9.1%	7	$147	$15,850	+3502%
#DAL3CX1F	Boost	$1,944	115	$16.91	10	8.7%	19	$194	$4,550	+134%
#DAL3DE2M	Boost	$187	12	$15.58	1	8.3%	—	$187	—	-100%
#DAL3DE1F	Boost	$374	37	$10.11	3	8.1%	10	$125	$500	+34%
#DAL3DE3F	Boost	$1,402	83	$16.89	6	7.2%	13	$234	$6,050	+331%
#DAL3DE	Boost	$315	98	$44.98	6	6.1%	24	$53	$6,100	+1833%
#DAL3CX2M	Boost	$118	18	$6.55	1	5.6%	1	$118	$2,000	+1597%
#DAL3CX3F	Boost	$342	43	$7.95	2	4.7%	—	$171	—	-100%
#DALFB3	Alan	$550	90	$66.05	4	4.4%	17	$138	$24,350	+4327%
#DALP2	Lead Pronto	—	25	—	1	4.0%	1	—	$4,050	—
#DAL12M	Alan	—	68	—	2	2.9%	6	—	$10,250	—
#DALP3F	Lead Pronto	$654	34	$20.13	1	2.9%	8	$654	$7,500	+1046%
#DAL11F	Alan	$683	110	$6.66	2	1.8%	9	$342	$100	-85%
#DAL12F	Alan	$527	74	$7.96	1	1.4%	4	$527	$50	-91%
#DAL13F	Alan	$694	81	$9.22	1	1.2%	7	$694	$23,850	+3338%
#DAL3CX3M	Boost	$283	35	$8.08	0	0.0%	—	—	—	-100%
#DAL3CX2F	Boost	$189	21	$8.98	0	0.0%	—	—	—	-100%
#DALGD	Alan	—	0	—	0	—	—	—	$100	—
#DAL11	Alan	—	0	—	0	—	—	—	—	—
#DAL11M	Alan	—	0	—	0	—	—	—	—	—
#DAL13M	Alan	—	0	—	0	—	—	—	—	—
#DAL25	Alan	—	0	—	0	—	—	—	—	—
#DAL3CXD	Boost	—	0	—	0	—	—	—	—	—
#DAL3CXED	Boost	—	0	—	0	—	—	—	—	—
#DAL3DEE	Boost	—	0	—	0	—	—	—	—	—
#DALFB3E	Alan	—	0	—	0	—	—	—	—	—
#DALP1	Lead Pronto	—	0	—	0	—	—	—	—	—
#DALP2F	Lead Pronto	—	0	—	0	—	—	—	—	—
#DALP2M	Lead Pronto	—	0	—	0	—	—	—	—	—
#DALP3M	Lead Pronto	$52	3	$19.30	0	0.0%	—	—	—	-100%

Houston 46 campaign codes

$14,675

Spend

1,478

Leads In

7.9%

Conv%

118

Showed

$171,350

Sales Value

Code	Source	Spend	Leads	CPL	Booked	Conv%	Showed	Cost/Book	Sales Value	ROI
#HOU25	Alan	—	0	—	1	—	—	—	$400	—
#HOULP1F	Lead Pronto	—	1	—	1	100.0%	—	—	—	—
#HOU3CX3M	Boost	—	0	—	1	—	1	—	$4,000	—
#HOULP1M	Lead Pronto	—	0	—	1	—	—	—	—	—
#HOU3CX1F	Boost	$230	21	$10.94	11	52.4%	5	$21	$17,500	+7519%
#HOU3CX1M	Boost	$87	8	$10.94	3	37.5%	—	$29	—	-100%
#HOUFB32F	Alan	$494	25	$19.75	7	28.0%	3	$71	$10,300	+1986%
#HOU3CX	Boost	$1,061	97	$17.45	26	26.8%	11	$41	$4,400	+315%
#HOUKIDS	Alan	$943	49	$19.25	11	22.4%	8	$86	$4,050	+329%
#HOUFB31F	Alan	$510	21	$24.28	4	19.0%	1	$127	$3,000	+488%
#HOU13F	Alan	$775	46	$17.59	8	17.4%	3	$97	$8,450	+991%
#HOUFB33M	Alan	$797	39	$20.42	5	12.8%	1	$159	$1,500	+88%
#HOU3DE2M	Boost	$120	14	$8.55	1	7.1%	—	$120	—	-100%
#HOUFB32M	Alan	$526	29	$18.13	2	6.9%	5	$263	$10,250	+1850%
#HOU3DE2F	Boost	$825	74	$11.14	5	6.8%	4	$165	$4,900	+494%
#HOU3DE1F	Boost	$539	45	$11.97	3	6.7%	8	$180	$5,750	+968%
#HOU3DE1M	Boost	$279	31	$9.01	2	6.5%	4	$140	$9,450	+3284%
#HOU3DE	Boost	$93	53	$115.00	3	5.7%	4	$31	$4,550	+4787%
#HOU3DE3M	Boost	$193	21	$9.18	1	4.8%	2	$193	$4,050	+2000%
#HOUFB33F	Alan	$749	46	$16.28	2	4.3%	5	$374	$3,050	+307%
#HOU12M	Alan	—	71	—	3	4.2%	3	—	$4,450	—
#HOU11F	Alan	$763	109	$7.59	4	3.7%	10	$191	$24,500	+3112%
#HOU12F	Alan	$592	57	$11.39	2	3.5%	6	$296	$5,000	+745%
#HOU3DE3F	Boost	$1,509	151	$10.00	5	3.3%	9	$302	$24,300	+1510%
#HOUFB31M	Alan	$1,012	38	$26.62	1	2.6%	—	$1,012	—	-100%
#HOULP2	Lead Pronto	$708	198	$4.02	3	1.5%	7	$236	$2,900	+310%
#HOUFB3	Alan	$1,776	223	$33.20	1	0.4%	18	$1,776	$11,600	+553%
#HOUGD	Alan	—	0	—	0	—	—	—	$3,000	—
#HOU11M	Alan	—	0	—	0	—	—	—	—	—
#HOU13M	Alan	—	0	—	0	—	—	—	—	—
#HOU3CX2F	Boost	$22	2	$10.94	0	0.0%	—	—	—	-100%
#HOU3CX2M	Boost	—	0	—	0	—	—	—	—	—
#HOU3CX3F	Boost	$11	1	$10.94	0	0.0%	—	—	—	-100%
#HOU3CXD	Boost	—	0	—	0	—	—	—	—	—
#HOU3CXED	Boost	—	0	—	0	—	—	—	—	—
#HOU3DEE	Boost	—	0	—	0	—	—	—	—	—
#HOUA1F	Alan	—	0	—	0	—	—	—	—	—
#HOUA1K	Alan	—	0	—	0	—	—	—	—	—
#HOUA1M	Alan	—	0	—	0	—	—	—	—	—
#HOUFB3E	Alan	—	0	—	0	—	—	—	—	—
#HOULP1	Lead Pronto	—	0	—	0	—	—	—	—	—
#HOULP2F	Lead Pronto	$17	4	$5.22	0	0.0%	—	—	—	-100%
#HOULP2M	Lead Pronto	$47	3	$26.24	0	0.0%	—	—	—	-100%
#HOULP3F	Lead Pronto	—	1	—	0	0.0%	—	—	—	—
#HOULP3M	Lead Pronto	—	0	—	0	—	—	—	—	—
#HOUA1	Alan	—	0	—	0	—	—	—	—	—

Chicago 45 campaign codes

$14,566

Spend

1,440

Leads In

7.6%

Conv%

171

Showed

$131,275

Sales Value

Code	Source	Spend	Leads	CPL	Booked	Conv%	Showed	Cost/Book	Sales Value	ROI
#CHI3CX3F	Boost	$69	4	$17.19	1	25.0%	1	$69	—	-100%
#CHILP2F	Lead Pronto	$495	16	$32.75	4	25.0%	2	$124	$1,250	+152%
#CHIKIDS	Alan	$787	30	$26.02	7	23.3%	5	$112	$14,050	+1685%
#CHIFB31F	Alan	$698	42	$16.61	8	19.0%	13	$87	$18,900	+2609%
#CHI3CX1F	Boost	$373	33	$11.31	5	15.2%	12	$75	$8,450	+2163%
#CHIFB31M	Alan	$497	81	$6.13	10	12.3%	17	$50	$9,900	+1893%
#CHI12F	Alan	$345	58	$6.71	7	12.1%	3	$49	$7,200	+1985%
#CHI3CX1M	Boost	$265	17	$15.60	2	11.8%	5	$133	$400	+51%
#CHI13F	Alan	$883	57	$17.22	6	10.5%	3	$147	$50	-94%
#CHILP1F	Lead Pronto	$361	19	$21.03	2	10.5%	3	$180	$3,250	+801%
#CHILP2	Lead Pronto	—	69	—	7	10.1%	3	—	$2,100	—
#CHIFB32F	Alan	$769	36	$21.35	3	8.3%	2	$256	$6,700	+772%
#CHIIG23F	Alan	$1,695	171	$9.91	14	8.2%	16	$121	$4,450	+163%
#CHIFB33F	Alan	$1,182	64	$18.48	4	6.3%	8	$296	$3,050	+158%
#CHI12M	Alan	—	87	—	5	5.7%	10	—	$4,450	—
#CHI11F	Alan	$1,878	216	$9.40	12	5.6%	32	$156	$7,900	+321%
#CHIFB3	Alan	$1,324	112	$62.12	6	5.4%	12	$221	$17,725	+1238%
#CHIFB32M	Alan	$166	19	$8.71	1	5.3%	3	$166	$1,500	+806%
#CHILP3F	Lead Pronto	$344	19	$20.61	1	5.3%	1	$344	$400	+16%
#CHIIG22F	Alan	$628	63	$9.96	3	4.8%	5	$209	$15,500	+2369%
#CHI3CX	Boost	$511	52	$35.11	1	1.9%	8	$511	$1,500	+194%
#CHIIG2	Alan	$1,060	152	$33.46	1	0.7%	7	$1,060	$1,050	-1%
#CHI3CX3M	Boost	$59	4	$14.74	0	0.0%	—	—	—	-100%
#CHIA1M	Alan	—	2	—	0	0.0%	—	—	—	—
#CHIFB33M	Alan	$35	6	$5.91	0	0.0%	—	—	—	-100%
#CHIIG21M	Alan	$21	1	$20.93	0	0.0%	—	—	—	-100%
#CHIIG23M	Alan	$21	2	$10.46	0	0.0%	—	—	—	-100%
#CHI3CX2M	Boost	$59	3	$19.65	0	0.0%	—	—	—	-100%
#CHI3CX2F	Boost	$20	2	$9.83	0	0.0%	—	—	—	-100%
#CHIIG22M	Alan	$14	1	$13.95	0	0.0%	—	—	—	-100%
#CHIIG21F	Alan	$7	1	$6.98	0	0.0%	—	—	—	-100%
#CHIGD	Alan	—	0	—	0	—	—	—	$1,500	—
#CHI11M	Alan	—	0	—	0	—	—	—	—	—
#CHI13M	Alan	—	0	—	0	—	—	—	—	—
#CHI25	Alan	—	0	—	0	—	—	—	—	—
#CHI3CXD	Boost	—	0	—	0	—	—	—	—	—
#CHI3CXED	Boost	—	0	—	0	—	—	—	—	—
#CHIA1	Alan	—	0	—	0	—	—	—	—	—
#CHIA1F	Alan	—	0	—	0	—	—	—	—	—
#CHIA1K	Alan	—	0	—	0	—	—	—	—	—
#CHIFB3E	Alan	—	0	—	0	—	—	—	—	—
#CHIIG2E	Alan	—	0	—	0	—	—	—	—	—
#CHILP1M	Lead Pronto	—	0	—	0	—	—	—	—	—
#CHILP2M	Lead Pronto	—	0	—	0	—	—	—	—	—
#CHILP3M	Lead Pronto	—	1	—	0	0.0%	—	—	—	—

Florida 68 campaign codes

$19,109

Spend

1,649

Leads In

7.1%

Conv%

194

Showed

$155,049

Sales Value

Code	Source	Spend	Leads	CPL	Booked	Conv%	Showed	Cost/Book	Sales Value	ROI
#FLP1M	Lead Pronto	$480	17	$30.40	10	58.8%	5	$48	$7,000	+1357%
#FL3CX3F	Boost	$101	6	$16.80	2	33.3%	1	$50	$6,050	+5904%
#FL3CX2M	Boost	$45	3	$14.93	1	33.3%	1	$45	$1,500	+3249%
#FL4IG31F	Alan	$112	16	$6.98	5	31.3%	3	$22	$7,750	+6841%
#FL4IG33M	Alan	$80	18	$4.43	4	22.2%	—	$20	—	-100%
#FL4IG32M	Alan	$319	28	$11.39	6	21.4%	4	$53	$400	+25%
#FLFB31M	Alan	$422	30	$14.07	6	20.0%	11	$70	$3,600	+753%
#FL3CX1M	Boost	$392	30	$13.06	5	16.7%	8	$78	$4,000	+921%
#FL3CX2F	Boost	$134	6	$22.39	1	16.7%	—	$134	—	-100%
#FL4IG32F	Alan	$463	28	$16.52	4	14.3%	2	$116	$50	-89%
#FLFB31F	Alan	$569	37	$15.38	5	13.5%	6	$114	$450	-21%
#FLP2M	Lead Pronto	$363	16	$24.00	2	12.5%	—	$182	—	-100%
#FL3CX1F	Boost	$694	46	$15.09	4	8.7%	8	$174	$3,550	+411%
#FL01	Alan	—	74	—	6	8.1%	10	—	$4,400	—
#FLP1F	Lead Pronto	$1,096	27	$45.77	2	7.4%	5	$548	$3,750	+242%
#FL11F	Alan	$1,170	141	$9.29	10	7.1%	18	$117	$10,300	+780%
#FL12M	Alan	—	84	—	5	6.0%	8	—	$4,400	—
#FLFB32M	Alan	$275	17	$16.20	1	5.9%	2	$275	$8,000	+2806%
#FLFB33M	Alan	$229	34	$6.75	2	5.9%	7	$115	$14,650	+6285%
#FLP2F	Lead Pronto	$382	17	$21.96	1	5.9%	3	$382	$6,000	+1471%
#FLFB33F	Alan	$743	55	$13.52	3	5.5%	4	$248	$3,050	+310%
#FL4IG33F	Alan	$1,069	76	$14.06	4	5.3%	4	$267	$11,900	+1013%
#FL4IG31M	Alan	$335	38	$8.82	2	5.3%	6	$167	$4,500	+1243%
#FLP2	Lead Pronto	—	134	—	7	5.2%	10	—	$4,000	—
#FLFB3	Alan	$633	69	$69.59	3	4.3%	10	$211	$500	-21%
#FL3CX	Boost	$1,187	106	$29.62	4	3.8%	20	$297	$4,799	+304%
#FLFB32F	Alan	$459	30	$15.30	1	3.3%	—	$459	—	-100%
#FL4IG3	Alan	$3,063	192	$37.52	5	2.6%	22	$613	$12,800	+318%
#FL12F	Alan	$1,410	117	$13.90	3	2.6%	3	$470	$2,000	+42%
#FL13F	Alan	$1,753	97	$19.91	2	2.1%	8	$877	$9,500	+442%
#FLKIDS	Alan	$1,109	58	$19.18	1	1.7%	5	$1,109	$8,000	+622%
#FL3CX3M	Boost	$22	2	$11.20	0	0.0%	—	—	—	-100%
#FLGD	Alan	—	0	—	0	—	—	—	$8,150	—
#FL11M	Alan	—	0	—	0	—	—	—	—	—
#FL13M	Alan	—	0	—	0	—	—	—	—	—
#FL25	Alan	—	0	—	0	—	—	—	—	—
#FL3CXD	Boost	—	0	—	0	—	—	—	—	—
#FL3CXED	Boost	—	0	—	0	—	—	—	—	—
#FL4IG3E	Alan	—	0	—	0	—	—	—	—	—
#FLFB3E	Alan	—	0	—	0	—	—	—	—	—
#FLLP2	Lead Pronto	—	0	—	0	—	—	—	—	—
#FLP3F	Lead Pronto	—	0	—	0	—	—	—	—	—
#FLP3M	Lead Pronto	—	0	—	0	—	—	—	—	—
#ORL11F	Alan	—	0	—	0	—	—	—	—	—
#ORL11M	Alan	—	0	—	0	—	—	—	—	—
#ORL12F	Alan	—	0	—	0	—	—	—	—	—
#ORL25	Alan	—	0	—	0	—	—	—	—	—
#ORL3CX1F	Boost	—	0	—	0	—	—	—	—	—
#ORL3CX1M	Boost	—	0	—	0	—	—	—	—	—
#ORL3CX2F	Boost	—	0	—	0	—	—	—	—	—
#ORL3CX2M	Boost	—	0	—	0	—	—	—	—	—
#ORL3CX3F	Boost	—	0	—	0	—	—	—	—	—
#ORL3CX3M	Boost	—	0	—	0	—	—	—	—	—
#ORL4IG31F	Alan	—	0	—	0	—	—	—	—	—
#ORL4IG31M	Alan	—	0	—	0	—	—	—	—	—
#ORL4IG32F	Alan	—	0	—	0	—	—	—	—	—
#ORL4IG32M	Alan	—	0	—	0	—	—	—	—	—
#ORL4IG33F	Alan	—	0	—	0	—	—	—	—	—
#ORL4IG33M	Alan	—	0	—	0	—	—	—	—	—
#ORLD	Alan	—	0	—	0	—	—	—	—	—
#ORLFB31F	Alan	—	0	—	0	—	—	—	—	—
#ORLFB31M	Alan	—	0	—	0	—	—	—	—	—
#ORLFB32F	Alan	—	0	—	0	—	—	—	—	—
#ORLFB32M	Alan	—	0	—	0	—	—	—	—	—
#ORLFB33F	Alan	—	0	—	0	—	—	—	—	—
#ORLFB33M	Alan	—	0	—	0	—	—	—	—	—
#ORLKIDS	Alan	—	0	—	0	—	—	—	—	—
#ORLP2	Lead Pronto	—	0	—	0	—	—	—	—	—

Boston 46 campaign codes

$16,668

Spend

1,058

Leads In

5.6%

Conv%

100

Showed

$108,220

Sales Value

Code	Source	Spend	Leads	CPL	Booked	Conv%	Showed	Cost/Book	Sales Value	ROI
#BOSLP3M	Lead Pronto	$213	5	$47.08	1	20.0%	—	$213	—	-100%
#BOSKIDS	Alan	$637	26	$24.95	4	15.4%	8	$159	$7,500	+1078%
#BOSLP1M	Lead Pronto	$144	7	$20.60	1	14.3%	—	$144	—	-100%
#BOFB31M	Alan	$734	23	$31.90	3	13.0%	1	$245	$400	-45%
#BO3CX2M	Boost	$84	8	$10.55	1	12.5%	—	$84	—	-100%
#BO3CX3M	Boost	$225	16	$14.07	2	12.5%	1	$113	$1,000	+344%
#BO3CX3F	Boost	$70	18	$3.91	2	11.1%	—	$35	—	-100%
#BOIG23M	Alan	$661	9	$73.44	1	11.1%	—	$661	—	-100%
#BOFB32M	Alan	$382	19	$20.08	2	10.5%	—	$191	—	-100%
#BO3CX2F	Boost	$84	10	$8.44	1	10.0%	—	$84	—	-100%
#BOFB33F	Alan	$969	32	$30.27	3	9.4%	3	$323	$7,050	+628%
#BOIG21M	Alan	$976	33	$29.57	3	9.1%	7	$325	$2,250	+131%
#BOFB31F	Alan	$807	26	$31.04	2	7.7%	2	$404	$5,500	+581%
#BOSLP1F	Lead Pronto	$478	14	$33.61	1	7.1%	—	$478	—	-100%
#BOSLP2	Lead Pronto	—	92	—	6	6.5%	4	—	$7,425	—
#BOS13F	Alan	$202	16	$13.54	1	6.3%	3	$202	$25	-88%
#BOIG22F	Alan	$692	33	$20.98	2	6.1%	3	$346	$25	-96%
#BOS12M	Alan	—	50	—	3	6.0%	4	—	$4,325	—
#BO3CX1F	Boost	$802	51	$15.73	3	5.9%	8	$267	$14,600	+1720%
#BOFB32F	Alan	$499	17	$29.35	1	5.9%	1	$499	$2,300	+361%
#BOIG22M	Alan	$850	19	$44.72	1	5.3%	2	$850	$450	-47%
#BOS11F	Alan	$1,637	98	$17.64	5	5.1%	16	$327	$9,000	+450%
#BOS12F	Alan	$1,124	43	$26.61	2	4.7%	4	$562	$4,600	+309%
#BOFB33M	Alan	$426	22	$19.34	1	4.5%	2	$426	$5,320	+1150%
#BOIG21F	Alan	$1,039	29	$35.81	1	3.4%	4	$1,039	$11,400	+998%
#BO3CX1M	Boost	$450	29	$15.53	1	3.4%	6	$450	$3,500	+677%
#BOIG23F	Alan	$976	45	$21.68	1	2.2%	1	$976	—	-100%
#BOIG2	Alan	$31	116	$60.25	2	1.7%	10	$16	$4,050	+12768%
#BOFB3	Alan	$15	59	$82.74	1	1.7%	8	$15	$12,500	+85078%
#BO3CX	Boost	$1,210	86	$38.35	1	1.2%	2	$1,210	$5,000	+313%
#BOSA1M	Alan	—	1	—	0	0.0%	—	—	—	—
#BO3CXD	Boost	—	0	—	0	—	—	—	—	—
#BO3CXED	Boost	—	0	—	0	—	—	—	—	—
#BOFB3E	Alan	—	0	—	0	—	—	—	—	—
#BOIG2E	Alan	—	0	—	0	—	—	—	—	—
#BOS11	Alan	—	0	—	0	—	—	—	—	—
#BOS11M	Alan	—	0	—	0	—	—	—	—	—
#BOS13M	Alan	—	0	—	0	—	—	—	—	—
#BOS25	Alan	—	0	—	0	—	—	—	—	—
#BOSA1F	Alan	—	0	—	0	—	—	—	—	—
#BOSA1K	Alan	—	0	—	0	—	—	—	—	—
#BOSGD	Alan	—	0	—	0	—	—	—	—	—
#BOSLP1	Lead Pronto	—	0	—	0	—	—	—	—	—
#BOSLP2F	Lead Pronto	—	1	—	0	0.0%	—	—	—	—
#BOSLP2M	Lead Pronto	$253	5	$70.10	0	0.0%	—	—	—	-100%
#BOSLP3F	Lead Pronto	—	0	—	0	—	—	—	—	—

New York 46 campaign codes

$23,064

Spend

1,938

Leads In

5.5%

Conv%

171

Showed

$114,948

Sales Value

Code	Source	Spend	Leads	CPL	Booked	Conv%	Showed	Cost/Book	Sales Value	ROI
#NY25	Alan	—	1	—	1	100.0%	—	—	—	—
#NYLP3F	Lead Pronto	—	1	—	1	100.0%	—	—	—	—
#NYIG4	Alan	—	5	—	2	40.0%	—	—	—	—
#NYFB32F	Alan	$615	23	$26.72	8	34.8%	3	$77	$3,500	+470%
#NYIG21F	Alan	$276	15	$18.39	4	26.7%	1	$69	$50	-82%
#NY3CX2F	Boost	$102	5	$20.48	1	20.0%	1	$102	$50	-51%
#NYFB31M	Alan	$1,011	38	$26.61	7	18.4%	6	$144	$8,400	+731%
#NY3CX2M	Boost	$68	13	$5.25	2	15.4%	—	$34	—	-100%
#NYIG23M	Alan	$307	20	$15.33	3	15.0%	2	$102	$3,025	+887%
#NYIG22M	Alan	$353	20	$17.63	3	15.0%	2	$118	—	-100%
#NYIG21M	Alan	$414	23	$17.99	3	13.0%	4	$138	$7,500	+1712%
#NY3CX1M	Boost	$1,041	73	$14.26	9	12.3%	11	$116	$4,000	+284%
#NY3CX1F	Boost	$1,912	110	$17.38	12	10.9%	15	$159	$3,000	+57%
#NYFB31F	Alan	$634	23	$27.58	2	8.7%	2	$317	$3,000	+373%
#NYFB32M	Alan	$337	14	$24.07	1	7.1%	1	$337	$1,500	+345%
#NY12M	Alan	—	76	—	5	6.6%	7	—	$7,924	—
#NYFB33F	Alan	$1,229	46	$26.72	3	6.5%	3	$410	$3,050	+148%
#NYKIDS	Alan	$631	32	$19.55	2	6.3%	3	$316	$4,025	+538%
#NYLP2M	Lead Pronto	$401	18	$24.30	1	5.6%	—	$401	—	-100%
#NY11F	Alan	$2,001	237	$9.10	13	5.5%	20	$154	$1,050	-48%
#NYFB3	Alan	$20	119	$60.08	5	4.2%	10	$4	$3,025	+15159%
#NYIG23F	Alan	$1,809	108	$16.75	4	3.7%	12	$452	$7,100	+293%
#NY13F	Alan	$954	64	$16.70	2	3.1%	2	$477	$7,000	+634%
#NY12F	Alan	$1,817	110	$17.69	3	2.7%	3	$606	$4,100	+126%
#NYIG22F	Alan	$812	52	$15.62	1	1.9%	6	$812	$2,525	+211%
#NYLP2	Lead Pronto	—	57	—	1	1.8%	4	—	$9,200	—
#NYIG2	Alan	$153	211	$25.12	3	1.4%	27	$51	$11,225	+7223%
#NYLP1F	Lead Pronto	$836	78	$11.29	1	1.3%	—	$836	—	-100%
#NY3CX	Boost	$4,796	281	$32.45	3	1.1%	26	$1,599	$20,699	+332%
#NYFB33M	Alan	$238	5	$47.58	0	0.0%	—	—	—	-100%
#NY3CX3M	Boost	$51	27	$1.90	0	0.0%	—	—	—	-100%
#NY3CX3F	Boost	$68	20	$3.41	0	0.0%	—	—	—	-100%
#NYGD	Alan	—	0	—	0	—	—	—	—	—
#NY11	Alan	—	0	—	0	—	—	—	—	—
#NY11M	Alan	—	0	—	0	—	—	—	—	—
#NY13M	Alan	—	0	—	0	—	—	—	—	—
#NY3CB	Alan	—	0	—	0	—	—	—	—	—
#NYC3XCD	Alan	—	0	—	0	—	—	—	—	—
#NYC3XCED	Alan	—	0	—	0	—	—	—	—	—
#NYFB2	Alan	—	0	—	0	—	—	—	—	—
#NYFB3E	Alan	—	0	—	0	—	—	—	—	—
#NYIG2E	Alan	—	0	—	0	—	—	—	—	—
#NYLP1	Lead Pronto	—	0	—	0	—	—	—	—	—
#NYLP1M	Lead Pronto	—	1	—	0	0.0%	—	—	—	—
#NYLP2F	Lead Pronto	$178	12	$17.93	0	0.0%	—	—	—	-100%
#NYLP3M	Lead Pronto	—	0	—	0	—	—	—	—	—

Recycled / Other Spend (4AB, N1N, 5AB, 6AB, CMN, TC) — $552 total

Code	City	Spend	Leads	CPL	Booked	Conv%	Showed	Sales Value
#FL4AB	Florida	$146	151	$0.98	8	5.3%	10	$4,050
#NY4AB	New York	$132	134	$1.00	1	0.7%	10	$6,550
#NA4AB	Nashville	$103	139	$0.75	2	1.4%	9	$5,000
#BOS4AB	Boston	$59	62	$0.97	2	3.2%	3	$4,000
#HOU4AB	Houston	$42	42	$1.00	1	2.4%	—	—
#CHI4AB	Chicago	$35	35	$1.01	7	20.0%	4	$4,000
#DAL4AB	Dallas	$35	35	$0.99	1	2.9%	1	$50
#NYCMN	New York	—	72	—	6	8.3%	8	$3,025
#HOU6AB	Houston	—	342	—	3	0.9%	5	$75
#NY6AB	New York	—	596	—	24	4.0%	34	$16,000
#DAL6AB	Dallas	—	369	—	8	2.2%	14	$2,400
#NY5AB	New York	—	234	—	7	3.0%	12	$9,025
#NA6AB	Nashville	—	298	—	8	2.7%	7	$8,275
#FL6AB	Florida	—	297	—	4	1.3%	11	$4,000
#HOUCMN	Houston	—	40	—	1	2.5%	5	$13,025
#DALCMN	Dallas	—	42	—	4	9.5%	5	$5,450
#BOS6AB	Boston	—	201	—	2	1.0%	5	$9,550
#FLCMN	Florida	—	20	—	2	10.0%	1	$25
#HOUTC	Houston	—	3	—	3	100.0%	1	$800
#FLTC	Florida	—	5	—	4	80.0%	2	$10,500
#CHI6AB	Chicago	—	265	—	5	1.9%	12	$2,050
#BOSCMN	Boston	—	26	—	2	7.7%	3	$1,500
#CHICMN	Chicago	—	44	—	5	11.4%	12	$3,000
#NACMN	Nashville	—	38	—	2	5.3%	4	$7,525
#BOS5AB	Boston	—	73	—	1	1.4%	4	$25
#NA5AB	Nashville	—	92	—	2	2.2%	2	$1,550
#DAL5AB	Dallas	—	122	—	11	9.0%	3	$3,575
#HOU5AB	Houston	—	149	—	2	1.3%	—	—
#FL5AB	Florida	—	97	—	1	1.0%	10	$11,825
#CHI5AB	Chicago	—	1	—	—	0.0%	—	—
#BOSTC	Boston	—	3	—	2	66.7%	1	$4,500
#NATC	Nashville	—	3	—	13	433.3%	3	$7,500
#NYTC	New York	—	1	—	1	100.0%	—	$2,000
Total Recycled Spend		$552	4,031	—	145	3.6%	201	$150,850

Week 30 Jan - 5 Feb 2026

Total Spend

$34,669

fresh $34,511 · recycled $158

Cost Per Lead

$13.06

2,922 fresh leads

Cost Per Booking

$36

1023 booked · 35.0% conv

Showed

1,101

107.6% show rate

Sales Value

$851,418

from CRM closes

Targets

Cost Per Booking

$36

Target: $230

Under target

Lead → Booking Conversion

35.0%

Target: 5%

Above target

City Summary

City	Spend	Leads	CPL	Booked	Conv%	Showed	Show%	Sales Value	Cost/Book
New York	$6,590	555	$12.77	243	43.8%	171	70.4%	$118,549	$29
Houston	$4,196	425	$10.36	177	41.6%	118	66.7%	$118,475	$24
Florida	$5,460	471	$14.11	168	35.7%	194	115.5%	$139,550	$35
Boston	$4,762	296	$18.68	105	35.5%	100	95.2%	$80,338	$49
Chicago	$4,162	416	$11.25	128	30.8%	171	133.6%	$129,100	$35
Dallas	$4,976	456	$11.57	132	28.9%	222	168.2%	$160,606	$38
Nashville	$4,365	303	$15.65	70	23.1%	125	178.6%	$104,800	$73

New York 46 campaign codes

$6,590

Spend

555

Leads In

43.8%

Conv%

171

Showed

$118,549

Sales Value

Code	Source	Spend	Leads	CPL	Booked	Conv%	Showed	Cost/Book	Sales Value	ROI
#NYFB31F	Alan	$258	7	$36.85	10	142.9%	2	$26	$450	+74%
#NY11	Alan	—	1	—	1	100.0%	—	—	—	—
#NYIG4	Alan	—	1	—	1	100.0%	—	—	—	—
#NY25	Alan	—	0	—	1	—	—	—	—	—
#NYLP3F	Lead Pronto	—	0	—	1	—	—	—	—	—
#NYIG2	Alan	$34	60	$25.12	55	91.7%	27	$1	$2,825	+8184%
#NYFB3	Alan	$6	34	$60.08	26	76.5%	10	$0	$5,475	+89056%
#NY3CX	Boost	$496	81	$32.45	58	71.6%	26	$9	$10,075	+1931%
#NYLP2	Lead Pronto	—	16	—	10	62.5%	4	—	$7,000	—
#NY3CX2F	Boost	$49	2	$24.50	1	50.0%	1	$49	$50	+2%
#NY3CX2M	Boost	$49	4	$12.25	2	50.0%	—	$24	—	-100%
#NY3CX1M	Boost	$502	20	$25.11	9	45.0%	11	$56	$8,500	+1592%
#NYIG21M	Alan	$149	7	$21.26	3	42.9%	4	$50	$10,900	+7225%
#NY3CX1F	Boost	$1,151	31	$37.14	13	41.9%	15	$89	$8,300	+621%
#NYFB31M	Alan	$227	11	$20.66	4	36.4%	6	$57	$3,400	+1396%
#NYIG22F	Alan	$251	15	$16.74	5	33.3%	6	$50	$1,000	+298%
#NYFB32F	Alan	$197	7	$28.07	2	28.6%	3	$98	$1,500	+663%
#NYFB32M	Alan	$111	4	$27.63	1	25.0%	1	$111	$1,500	+1257%
#NYIG21F	Alan	$90	4	$22.48	1	25.0%	1	$90	$50	-44%
#NY12F	Alan	$519	31	$17.69	7	22.6%	3	$74	$4,000	+670%
#NYIG23F	Alan	$459	31	$14.80	7	22.6%	12	$66	$8,000	+1643%
#NY11F	Alan	$572	68	$9.10	13	19.1%	20	$44	$23,025	+3927%
#NYLP1F	Lead Pronto	$239	22	$11.29	4	18.2%	—	$60	—	-100%
#NYIG23M	Alan	$105	6	$17.57	1	16.7%	2	$105	$3,025	+2770%
#NYIG22M	Alan	$90	6	$14.98	1	16.7%	2	$90	—	-100%
#NYLP2M	Lead Pronto	$114	6	$24.30	1	16.7%	—	$114	—	-100%
#NYKIDS	Alan	$180	9	$19.55	1	11.1%	3	$180	$8,500	+4612%
#NY13F	Alan	$273	18	$16.70	2	11.1%	2	$136	$7,025	+2478%
#NYFB33F	Alan	$332	13	$25.51	1	7.7%	3	$332	$3,050	+820%
#NY12M	Alan	—	21	—	1	4.8%	7	—	$899	—
#NY3CX3F	Boost	$31	6	$5.10	0	0.0%	—	—	—	-100%
#NYFB33M	Alan	$37	1	$36.85	0	0.0%	—	—	—	-100%
#NY3CX3M	Boost	$18	8	$2.30	0	0.0%	—	—	—	-100%
#NYGD	Alan	—	0	—	0	—	—	—	—	—
#NYLP2F	Lead Pronto	$51	4	$17.93	0	0.0%	—	—	—	-100%
#NY11M	Alan	—	0	—	0	—	—	—	—	—
#NY13M	Alan	—	0	—	0	—	—	—	—	—
#NY3CB	Alan	—	0	—	0	—	—	—	—	—
#NYC3XCD	Alan	—	0	—	0	—	—	—	—	—
#NYC3XCED	Alan	—	0	—	0	—	—	—	—	—
#NYFB2	Alan	—	0	—	0	—	—	—	—	—
#NYFB3E	Alan	—	0	—	0	—	—	—	—	—
#NYIG2E	Alan	—	0	—	0	—	—	—	—	—
#NYLP1	Lead Pronto	—	0	—	0	—	—	—	—	—
#NYLP1M	Lead Pronto	—	0	—	0	—	—	—	—	—
#NYLP3M	Lead Pronto	—	0	—	0	—	—	—	—	—

Houston 46 campaign codes

$4,196

Spend

425

Leads In

41.6%

Conv%

118

Showed

$118,475

Sales Value

Code	Source	Spend	Leads	CPL	Booked	Conv%	Showed	Cost/Book	Sales Value	ROI
#HOU3CX1F	Boost	$77	6	$12.87	11	183.3%	5	$7	$3,000	+3786%
#HOU3CX1M	Boost	$43	2	$21.44	3	150.0%	—	$14	—	-100%
#HOU3CX3M	Boost	—	0	—	1	—	1	—	$4,000	—
#HOULP1F	Lead Pronto	—	0	—	1	—	—	—	—	—
#HOULP1M	Lead Pronto	—	0	—	1	—	—	—	—	—
#HOU3CX	Boost	$240	28	$17.45	26	92.9%	11	$9	$50	-79%
#HOUFB31F	Alan	$207	6	$34.42	5	83.3%	1	$41	$3,000	+1353%
#HOUKIDS	Alan	$269	14	$19.25	11	78.6%	8	$24	$3,050	+1032%
#HOU3DE1F	Boost	$163	13	$12.53	10	76.9%	8	$16	$11,900	+7205%
#HOU12F	Alan	$169	16	$11.39	12	75.0%	6	$14	$4,000	+2266%
#HOU3DE2M	Boost	$48	4	$12.05	3	75.0%	—	$16	—	-100%
#HOUFB32F	Alan	$197	7	$28.19	5	71.4%	3	$39	$10,300	+5120%
#HOUFB3	Alan	$289	63	$33.20	41	65.1%	18	$7	$30,200	+10346%
#HOUFB33M	Alan	$280	11	$25.45	6	54.5%	1	$47	$1,500	+436%
#HOUFB33F	Alan	$335	13	$25.77	5	38.5%	5	$67	$8,000	+2288%
#HOUFB31M	Alan	$234	11	$21.28	4	36.4%	—	$59	—	-100%
#HOU11F	Alan	$218	31	$7.59	10	32.3%	10	$22	$50	-77%
#HOU3DE1M	Boost	$115	9	$12.75	2	22.2%	4	$57	$400	+249%
#HOU3DE2F	Boost	$211	21	$10.05	4	19.0%	4	$53	$50	-76%
#HOU3DE3M	Boost	$62	6	$10.33	1	16.7%	2	$62	$4,000	+6357%
#HOU3DE3F	Boost	$374	43	$8.70	7	16.3%	9	$53	$8,200	+2093%
#HOU13F	Alan	$221	14	$17.59	2	14.3%	3	$111	$4,000	+1707%
#HOUFB32M	Alan	$133	8	$16.64	1	12.5%	5	$133	$6,050	+4446%
#HOU3DE	Boost	$44	15	$115.00	1	6.7%	4	$44	$12,100	+27656%
#HOULP2	Lead Pronto	$206	57	$4.02	3	5.3%	7	$69	$50	-76%
#HOU12M	Alan	—	20	—	1	5.0%	3	—	$4,000	—
#HOU3CX2M	Boost	$26	3	$8.58	0	0.0%	—	—	—	-100%
#HOU3CX3F	Boost	$17	2	$8.58	0	0.0%	—	—	—	-100%
#HOU25	Alan	—	0	—	0	—	—	—	$575	—
#HOULP2M	Lead Pronto	$14	1	$26.24	0	0.0%	—	—	—	-100%
#HOU11M	Alan	—	0	—	0	—	—	—	—	—
#HOU13M	Alan	—	0	—	0	—	—	—	—	—
#HOU3CX2F	Boost	—	0	—	0	—	—	—	—	—
#HOU3CXD	Boost	—	0	—	0	—	—	—	—	—
#HOU3CXED	Boost	—	0	—	0	—	—	—	—	—
#HOU3DEE	Boost	—	0	—	0	—	—	—	—	—
#HOUA1F	Alan	—	0	—	0	—	—	—	—	—
#HOUA1K	Alan	—	0	—	0	—	—	—	—	—
#HOUA1M	Alan	—	0	—	0	—	—	—	—	—
#HOUFB3E	Alan	—	0	—	0	—	—	—	—	—
#HOUGD	Alan	—	0	—	0	—	—	—	—	—
#HOULP1	Lead Pronto	—	0	—	0	—	—	—	—	—
#HOULP2F	Lead Pronto	$5	1	$5.22	0	0.0%	—	—	—	-100%
#HOULP3F	Lead Pronto	—	0	—	0	—	—	—	—	—
#HOULP3M	Lead Pronto	—	0	—	0	—	—	—	—	—
#HOUA1	Alan	—	0	—	0	—	—	—	—	—

Florida 68 campaign codes

$5,460

Spend

471

Leads In

35.7%

Conv%

194

Showed

$139,550

Sales Value

Code	Source	Spend	Leads	CPL	Booked	Conv%	Showed	Cost/Book	Sales Value	ROI
#FLP1M	Lead Pronto	$137	5	$30.40	10	200.0%	5	$14	$2,500	+1721%
#FL4IG31M	Alan	$327	10	$32.70	10	100.0%	6	$33	$50	-85%
#FL3CX2M	Boost	$13	1	$13.14	1	100.0%	1	$13	$1,500	+11316%
#FL3CX3F	Boost	$26	2	$13.14	2	100.0%	1	$13	$6,050	+22923%
#FLP1F	Lead Pronto	$313	8	$45.77	8	100.0%	5	$39	$3,600	+1050%
#FLP2F	Lead Pronto	$109	5	$21.96	4	80.0%	3	$27	$1,000	+817%
#FL4IG3	Alan	$133	54	$37.52	43	79.6%	22	$3	$13,675	+10199%
#FLFB32F	Alan	$153	9	$16.96	7	77.8%	—	$22	—	-100%
#FLFB31M	Alan	$117	8	$14.59	6	75.0%	11	$19	$6,550	+5511%
#FLFB33M	Alan	$176	9	$19.55	6	66.7%	7	$29	$8,500	+4730%
#FLFB32M	Alan	$108	5	$21.55	3	60.0%	2	$36	$8,000	+7324%
#FL3CX1M	Boost	$276	9	$30.66	5	55.6%	8	$55	$3,050	+1005%
#FL13F	Alan	$501	28	$19.91	15	53.6%	8	$33	$50	-90%
#FL3CX2F	Boost	$20	2	$9.85	1	50.0%	—	$20	—	-100%
#FL4IG31F	Alan	$57	4	$14.14	2	50.0%	3	$28	$4,050	+7061%
#FLP2M	Lead Pronto	$104	4	$24.00	2	50.0%	—	$52	—	-100%
#FL4IG33M	Alan	$120	5	$24.10	2	40.0%	—	$60	—	-100%
#FL3CX1F	Boost	$388	13	$29.82	4	30.8%	8	$97	$14,950	+3757%
#FLFB31F	Alan	$154	10	$15.44	3	30.0%	6	$51	$3,600	+2231%
#FL4IG33F	Alan	$526	22	$23.92	6	27.3%	4	$88	$4,400	+736%
#FL4IG32M	Alan	$189	8	$23.67	2	25.0%	4	$95	$50	-74%
#FL11F	Alan	$334	40	$9.29	7	17.5%	18	$48	$11,050	+3204%
#FL01	Alan	—	22	—	3	13.6%	10	—	$8,500	—
#FLP2	Lead Pronto	—	38	—	5	13.2%	10	—	$400	—
#FL4IG32F	Alan	$202	8	$25.20	1	12.5%	2	$202	$2,000	+892%
#FLFB33F	Alan	$208	16	$13.02	2	12.5%	4	$104	$3,050	+1364%
#FLKIDS	Alan	$317	17	$19.18	2	11.8%	5	$158	$5,650	+1684%
#FL12M	Alan	—	24	—	2	8.3%	8	—	$15,750	—
#FL12F	Alan	$403	34	$13.90	2	5.9%	3	$201	$2,050	+409%
#FLFB3	Alan	$36	20	$69.59	1	5.0%	10	$36	$3,075	+8461%
#FL3CX	Boost	$7	30	$29.62	1	3.3%	20	$7	$6,050	+91991%
#FLGD	Alan	—	0	—	0	—	—	—	$400	—
#FL11M	Alan	—	0	—	0	—	—	—	—	—
#FL13M	Alan	—	0	—	0	—	—	—	—	—
#FL25	Alan	—	0	—	0	—	—	—	—	—
#FL3CX3M	Boost	$7	1	$6.57	0	0.0%	—	—	—	-100%
#FL3CXD	Boost	—	0	—	0	—	—	—	—	—
#FL3CXED	Boost	—	0	—	0	—	—	—	—	—
#FL4IG3E	Alan	—	0	—	0	—	—	—	—	—
#FLFB3E	Alan	—	0	—	0	—	—	—	—	—
#FLLP2	Lead Pronto	—	0	—	0	—	—	—	—	—
#FLP3F	Lead Pronto	—	0	—	0	—	—	—	—	—
#FLP3M	Lead Pronto	—	0	—	0	—	—	—	—	—
#ORL11F	Alan	—	0	—	0	—	—	—	—	—
#ORL11M	Alan	—	0	—	0	—	—	—	—	—
#ORL12F	Alan	—	0	—	0	—	—	—	—	—
#ORL25	Alan	—	0	—	0	—	—	—	—	—
#ORL3CX1F	Boost	—	0	—	0	—	—	—	—	—
#ORL3CX1M	Boost	—	0	—	0	—	—	—	—	—
#ORL3CX2F	Boost	—	0	—	0	—	—	—	—	—
#ORL3CX2M	Boost	—	0	—	0	—	—	—	—	—
#ORL3CX3F	Boost	—	0	—	0	—	—	—	—	—
#ORL3CX3M	Boost	—	0	—	0	—	—	—	—	—
#ORL4IG31F	Alan	—	0	—	0	—	—	—	—	—
#ORL4IG31M	Alan	—	0	—	0	—	—	—	—	—
#ORL4IG32F	Alan	—	0	—	0	—	—	—	—	—
#ORL4IG32M	Alan	—	0	—	0	—	—	—	—	—
#ORL4IG33F	Alan	—	0	—	0	—	—	—	—	—
#ORL4IG33M	Alan	—	0	—	0	—	—	—	—	—
#ORLD	Alan	—	0	—	0	—	—	—	—	—
#ORLFB31F	Alan	—	0	—	0	—	—	—	—	—
#ORLFB31M	Alan	—	0	—	0	—	—	—	—	—
#ORLFB32F	Alan	—	0	—	0	—	—	—	—	—
#ORLFB32M	Alan	—	0	—	0	—	—	—	—	—
#ORLFB33F	Alan	—	0	—	0	—	—	—	—	—
#ORLFB33M	Alan	—	0	—	0	—	—	—	—	—
#ORLKIDS	Alan	—	0	—	0	—	—	—	—	—
#ORLP2	Lead Pronto	—	0	—	0	—	—	—	—	—

Boston 46 campaign codes

$4,762

Spend

296

Leads In

35.5%

Conv%

100

Showed

$80,338

Sales Value

Code	Source	Spend	Leads	CPL	Booked	Conv%	Showed	Cost/Book	Sales Value	ROI
#BOSLP1F	Lead Pronto	$137	4	$33.61	5	125.0%	—	$27	$2,850	+1987%
#BOFB3	Alan	$154	17	$82.74	17	100.0%	8	$9	$1,900	+1136%
#BOSLP3M	Lead Pronto	$61	1	$47.08	1	100.0%	—	$61	—	-100%
#BOIG22F	Alan	$228	9	$25.28	8	88.9%	3	$28	$4,025	+1669%
#BOFB31M	Alan	$63	6	$10.55	5	83.3%	1	$13	$400	+532%
#BOFB32M	Alan	$127	5	$25.32	4	80.0%	—	$32	$50	-61%
#BO3CX1M	Boost	$218	8	$27.23	6	75.0%	6	$36	$4,320	+1883%
#BOIG2	Alan	$9	33	$60.25	24	72.7%	10	$0	$2,000	+21874%
#BO3CX3M	Boost	$35	4	$8.78	2	50.0%	1	$18	$1,000	+2746%
#BO3CX2M	Boost	$42	2	$21.08	1	50.0%	—	$42	—	-100%
#BOSLP1M	Lead Pronto	$41	2	$20.60	1	50.0%	—	$41	—	-100%
#BO3CX3F	Boost	$56	5	$11.24	2	40.0%	—	$28	—	-100%
#BOFB32F	Alan	$136	5	$27.13	2	40.0%	1	$68	$4,320	+3084%
#BOIG22M	Alan	$237	5	$47.33	2	40.0%	2	$118	$4,000	+1590%
#BOIG23M	Alan	$200	3	$66.75	1	33.3%	—	$200	—	-100%
#BOFB33M	Alan	$163	6	$27.13	2	33.3%	2	$81	$1,320	+711%
#BO3CX2F	Boost	$28	3	$9.37	1	33.3%	—	$28	—	-100%
#BOFB31F	Alan	$208	7	$29.72	2	28.6%	2	$104	$3,000	+1342%
#BOSKIDS	Alan	$182	7	$24.95	2	28.6%	8	$91	$4,000	+2099%
#BOS13F	Alan	$58	4	$13.54	1	25.0%	3	$58	$400	+594%
#BOIG21M	Alan	$346	9	$38.43	2	22.2%	7	$173	$4,000	+1057%
#BOSLP2	Lead Pronto	—	26	—	5	19.2%	4	—	$3,025	—
#BOS12M	Alan	—	14	—	2	14.3%	4	—	$25	—
#BOIG21F	Alan	$218	8	$27.31	1	12.5%	4	$218	$3,400	+1456%
#BOFB33F	Alan	$244	9	$27.13	1	11.1%	3	$244	$7,050	+2787%
#BOS12F	Alan	$321	12	$26.61	1	8.3%	4	$321	$1,025	+219%
#BOIG23F	Alan	$255	13	$19.60	1	7.7%	1	$255	—	-100%
#BO3CX1F	Boost	$450	14	$32.12	1	7.1%	8	$450	$9,950	+2113%
#BO3CX	Boost	$7	25	$38.35	1	4.0%	2	$7	$8,400	+119444%
#BOS11F	Alan	$468	28	$17.64	1	3.6%	16	$468	$9,878	+2012%
#BOSA1K	Alan	—	1	—	0	0.0%	—	—	—	—
#BOSA1M	Alan	—	0	—	0	—	—	—	—	—
#BOSLP2M	Lead Pronto	$72	1	$70.10	0	0.0%	—	—	—	-100%
#BO3CXD	Boost	—	0	—	0	—	—	—	—	—
#BO3CXED	Boost	—	0	—	0	—	—	—	—	—
#BOFB3E	Alan	—	0	—	0	—	—	—	—	—
#BOIG2E	Alan	—	0	—	0	—	—	—	—	—
#BOS11	Alan	—	0	—	0	—	—	—	—	—
#BOS11M	Alan	—	0	—	0	—	—	—	—	—
#BOS13M	Alan	—	0	—	0	—	—	—	—	—
#BOS25	Alan	—	0	—	0	—	—	—	—	—
#BOSA1F	Alan	—	0	—	0	—	—	—	—	—
#BOSGD	Alan	—	0	—	0	—	—	—	—	—
#BOSLP1	Lead Pronto	—	0	—	0	—	—	—	—	—
#BOSLP2F	Lead Pronto	—	0	—	0	—	—	—	—	—
#BOSLP3F	Lead Pronto	—	0	—	0	—	—	—	—	—

Chicago 45 campaign codes

$4,162

Spend

416

Leads In

30.8%

Conv%

171

Showed

$129,100

Sales Value

Code	Source	Spend	Leads	CPL	Booked	Conv%	Showed	Cost/Book	Sales Value	ROI
#CHI3CX3F	Boost	$4	1	$4.12	3	300.0%	1	$1	—	-100%
#CHILP1F	Lead Pronto	$103	6	$21.03	7	116.7%	3	$15	$2,250	+2082%
#CHI3CX1M	Boost	$120	5	$23.90	5	100.0%	5	$24	$2,500	+1992%
#CHIFB32M	Alan	$123	5	$24.68	5	100.0%	3	$25	$7,000	+5573%
#CHILP2F	Lead Pronto	$142	4	$32.75	4	100.0%	2	$35	$1,300	+818%
#CHIIG2	Alan	$3	43	$33.46	30	69.8%	7	$0	$8,150	+243289%
#CHI3CX1F	Boost	$165	9	$18.32	5	55.6%	12	$33	$7,000	+4146%
#CHIFB31F	Alan	$178	12	$14.85	5	41.7%	13	$36	$11,800	+6520%
#CHI12F	Alan	$99	17	$6.71	7	41.2%	3	$14	$50	-49%
#CHIFB33F	Alan	$187	18	$10.41	7	38.9%	8	$27	$12,050	+6331%
#CHI11F	Alan	$537	62	$9.40	19	30.6%	32	$28	$20,400	+3702%
#CHILP2	Lead Pronto	—	20	—	6	30.0%	3	—	$2,100	—
#CHIFB31M	Alan	$526	23	$22.85	6	26.1%	17	$88	$8,500	+1517%
#CHIIG22F	Alan	$301	18	$16.74	4	22.2%	5	$75	$4,000	+1227%
#CHIFB32F	Alan	$142	10	$14.17	2	20.0%	2	$71	$6,700	+4629%
#CHILP3F	Lead Pronto	$98	5	$20.61	1	20.0%	1	$98	$400	+307%
#CHI13F	Alan	$252	17	$17.22	2	11.8%	3	$126	$4,050	+1506%
#CHIKIDS	Alan	$225	9	$26.02	1	11.1%	5	$225	$4,000	+1678%
#CHIIG23F	Alan	$656	49	$13.39	5	10.2%	16	$131	$8,900	+1256%
#CHI12M	Alan	—	25	—	2	8.0%	10	—	$7,100	—
#CHI3CX	Boost	$62	15	$35.11	1	6.7%	8	$62	$1,900	+2974%
#CHIFB3	Alan	$142	31	$62.12	1	3.2%	12	$142	$8,950	+6217%
#CHIIG23M	Alan	$7	1	$6.70	0	0.0%	—	—	—	-100%
#CHI3CX2F	Boost	$21	1	$20.61	0	0.0%	—	—	—	-100%
#CHIIG21M	Alan	$13	4	$3.35	0	0.0%	—	—	—	-100%
#CHIIG22M	Alan	$3	1	$3.35	0	0.0%	—	—	—	-100%
#CHI3CX3M	Boost	$8	1	$8.24	0	0.0%	—	—	—	-100%
#CHIFB33M	Alan	$37	2	$18.28	0	0.0%	—	—	—	-100%
#CHI3CX2M	Boost	$8	1	$8.24	0	0.0%	—	—	—	-100%
#CHIA1M	Alan	—	1	—	0	0.0%	—	—	—	—
#CHI11M	Alan	—	0	—	0	—	—	—	—	—
#CHI13M	Alan	—	0	—	0	—	—	—	—	—
#CHI25	Alan	—	0	—	0	—	—	—	—	—
#CHI3CXD	Boost	—	0	—	0	—	—	—	—	—
#CHI3CXED	Boost	—	0	—	0	—	—	—	—	—
#CHIA1	Alan	—	0	—	0	—	—	—	—	—
#CHIA1F	Alan	—	0	—	0	—	—	—	—	—
#CHIA1K	Alan	—	0	—	0	—	—	—	—	—
#CHIFB3E	Alan	—	0	—	0	—	—	—	—	—
#CHIGD	Alan	—	0	—	0	—	—	—	—	—
#CHIIG21F	Alan	—	0	—	0	—	—	—	—	—
#CHIIG2E	Alan	—	0	—	0	—	—	—	—	—
#CHILP1M	Lead Pronto	—	0	—	0	—	—	—	—	—
#CHILP2M	Lead Pronto	—	0	—	0	—	—	—	—	—
#CHILP3M	Lead Pronto	—	0	—	0	—	—	—	—	—

Dallas 43 campaign codes

$4,976

Spend

456

Leads In

28.9%

Conv%

222

Showed

$160,606

Sales Value

Code	Source	Spend	Leads	CPL	Booked	Conv%	Showed	Cost/Book	Sales Value	ROI
#DALFB31F	Alan	$103	7	$14.69	8	114.3%	9	$13	$13,478	+13009%
#DALFB32M	Alan	$158	9	$17.54	8	88.9%	7	$20	$4,050	+2465%
#DAL3DE3M	Boost	$88	5	$17.64	4	80.0%	3	$22	$6,650	+7439%
#DALFB31M	Alan	$143	12	$11.93	9	75.0%	15	$16	$50	-65%
#DAL3CX	Boost	$246	57	$34.94	35	61.4%	16	$7	$8,450	+3332%
#DALP1M	Lead Pronto	$36	5	$9.82	3	60.0%	2	$12	$400	+1008%
#DALP3F	Lead Pronto	$187	9	$20.13	5	55.6%	8	$37	$7,750	+4045%
#DAL3DE1M	Boost	$138	8	$17.20	4	50.0%	7	$34	$3,500	+2444%
#DALFB33M	Alan	$275	13	$21.18	6	46.2%	9	$46	$8,000	+2805%
#DAL3DE2F	Boost	$106	8	$13.23	3	37.5%	2	$35	$7,000	+6513%
#DAL3CX1F	Boost	$626	33	$18.98	12	36.4%	19	$52	$2,550	+307%
#DALFB32F	Alan	$103	7	$14.69	2	28.6%	4	$51	$7,400	+7097%
#DAL3DE1F	Boost	$176	11	$16.04	3	27.3%	10	$59	$3,150	+1686%
#DALP1F	Lead Pronto	$206	15	$14.43	4	26.7%	4	$51	$7,000	+3303%
#DALKIDS	Alan	$161	8	$19.31	2	25.0%	5	$80	$19,050	+11757%
#DAL3DE2M	Boost	$56	4	$14.11	1	25.0%	—	$56	—	-100%
#DAL3CX1M	Boost	$367	18	$20.40	4	22.2%	14	$92	$5,600	+1425%
#DAL3CX2M	Boost	$82	5	$16.42	1	20.0%	1	$82	$2,000	+2337%
#DAL3DE3F	Boost	$307	23	$13.35	4	17.4%	13	$77	$10,050	+3174%
#DALP2	Lead Pronto	—	7	—	1	14.3%	1	—	$4,050	—
#DAL13F	Alan	$198	23	$9.22	3	13.0%	7	$66	$300	+51%
#DAL11F	Alan	$195	31	$6.66	3	9.7%	9	$65	$7,850	+3922%
#DAL3CX3F	Boost	$203	12	$16.92	1	8.3%	—	$203	—	-100%
#DALFB3	Alan	$92	25	$66.05	2	8.0%	17	$46	$2,150	+2242%
#DALFB33F	Alan	$268	16	$16.75	1	6.3%	6	$268	$1,150	+329%
#DAL12M	Alan	—	19	—	1	5.3%	6	—	$9,850	—
#DAL12F	Alan	$151	21	$7.96	1	4.8%	4	$151	$4,378	+2808%
#DAL3DE	Boost	$60	28	$44.98	1	3.6%	24	$60	$14,750	+24492%
#DAL3CX3M	Boost	$121	10	$12.10	0	0.0%	—	—	—	-100%
#DAL3CX2F	Boost	$108	6	$18.00	0	0.0%	—	—	—	-100%
#DALP3M	Lead Pronto	$15	1	$19.30	0	0.0%	—	—	—	-100%
#DAL11	Alan	—	0	—	0	—	—	—	—	—
#DAL11M	Alan	—	0	—	0	—	—	—	—	—
#DAL13M	Alan	—	0	—	0	—	—	—	—	—
#DAL25	Alan	—	0	—	0	—	—	—	—	—
#DAL3CXD	Boost	—	0	—	0	—	—	—	—	—
#DAL3CXED	Boost	—	0	—	0	—	—	—	—	—
#DAL3DEE	Boost	—	0	—	0	—	—	—	—	—
#DALFB3E	Alan	—	0	—	0	—	—	—	—	—
#DALGD	Alan	—	0	—	0	—	—	—	—	—
#DALP1	Lead Pronto	—	0	—	0	—	—	—	—	—
#DALP2F	Lead Pronto	—	0	—	0	—	—	—	—	—
#DALP2M	Lead Pronto	—	0	—	0	—	—	—	—	—

Nashville 43 campaign codes

$4,365

Spend

303

Leads In

23.1%

Conv%

125

Showed

$104,800

Sales Value

Code	Source	Spend	Leads	CPL	Booked	Conv%	Showed	Cost/Book	Sales Value	ROI
#NA3CX2M	Boost	$4	1	$4.11	2	200.0%	1	$2	$50	+1118%
#NAFB31M	Alan	$177	8	$22.16	10	125.0%	9	$18	$3,050	+1621%
#NALP1M	Lead Pronto	—	0	—	1	—	—	—	—	—
#NAKIDS	Alan	$92	5	$19.74	4	80.0%	2	$23	$8,000	+8625%
#NA3CX1F	Boost	$218	11	$19.78	8	72.7%	6	$27	$4,000	+1738%
#NAFB31F	Alan	$63	3	$21.10	2	66.7%	3	$32	$5,500	+8587%
#NALP2	Lead Pronto	—	11	—	6	54.5%	3	—	$4,000	—
#NAFB32M	Alan	$118	6	$19.70	3	50.0%	3	$39	$4,000	+3285%
#NAFB32F	Alan	$72	4	$17.94	2	50.0%	1	$36	$4,500	+6172%
#NA3CX1M	Boost	$99	4	$24.63	2	50.0%	5	$49	$1,500	+1422%
#NA3CX3M	Boost	$8	2	$4.11	1	50.0%	—	$8	—	-100%
#NA25	Alan	—	2	—	1	50.0%	—	—	—	—
#NALP2F	Lead Pronto	$38	5	$10.64	2	40.0%	—	$19	—	-100%
#NAFB33F	Alan	$236	8	$29.54	3	37.5%	3	$79	$8,850	+3644%
#NA13F	Alan	$236	8	$31.23	3	37.5%	4	$79	$4,550	+1830%
#NA3CX3F	Boost	$12	3	$4.11	1	33.3%	—	$12	—	-100%
#NAIG21F	Alan	$419	14	$29.92	3	21.4%	7	$140	$1,500	+258%
#NA12M	Alan	—	11	—	2	18.2%	3	—	$1,200	—
#NAIG22M	Alan	$135	6	$22.44	1	16.7%	3	$135	$3,400	+2425%
#NALP3F	Lead Pronto	$76	6	$12.04	1	16.7%	—	$76	—	-100%
#NAIG23F	Alan	$322	14	$22.97	2	14.3%	4	$161	$50	-84%
#NAFB33M	Alan	$135	7	$19.29	1	14.3%	2	$135	$7,000	+5083%
#NAIG22F	Alan	$247	8	$30.86	1	12.5%	2	$247	$3,950	+1500%
#NAIG21M	Alan	$269	9	$29.92	1	11.1%	5	$269	$8,000	+2871%
#NA12F	Alan	$422	18	$25.33	2	11.1%	7	$211	$10,150	+2308%
#NA3CX	Boost	$41	10	$46.28	1	10.0%	2	$41	$550	+1240%
#NAIG23M	Alan	$329	12	$27.43	1	8.3%	3	$329	$6,550	+1890%
#NA11F	Alan	$355	22	$16.43	1	4.5%	12	$355	$6,050	+1604%
#NAFB3	Alan	$114	27	$47.80	1	3.7%	18	$114	$2,400	+2006%
#NAIG2	Alan	$15	47	$46.62	1	2.1%	17	$15	$3,000	+19953%
#NA3CX2F	Boost	$12	1	$12.32	0	0.0%	—	—	—	-100%
#NA11	Alan	—	0	—	0	—	—	—	$3,000	—
#NAGD	Alan	—	0	—	0	—	—	—	—	—
#NALP1F	Lead Pronto	$101	10	$11.73	0	0.0%	—	—	—	-100%
#NA11M	Alan	—	0	—	0	—	—	—	—	—
#NA13M	Alan	—	0	—	0	—	—	—	—	—
#NA3CXD	Boost	—	0	—	0	—	—	—	—	—
#NA3CXED	Boost	—	0	—	0	—	—	—	—	—
#NAFB3E	Alan	—	0	—	0	—	—	—	—	—
#NAIG2E	Alan	—	0	—	0	—	—	—	—	—
#NALP1	Lead Pronto	—	0	—	0	—	—	—	—	—
#NALP2M	Lead Pronto	—	0	—	0	—	—	—	—	—
#NALP3M	Lead Pronto	—	0	—	0	—	—	—	—	—

Recycled / Other Spend (4AB, N1N, 5AB, 6AB, CMN, TC) — $158 total

Code	City	Spend	Leads	CPL	Booked	Conv%	Showed	Sales Value
#FL4AB	Florida	$42	43	$0.98	23	53.5%	10	$10,000
#NY4AB	New York	$38	38	$1.00	1	2.6%	10	$5,999
#NA4AB	Nashville	$29	39	$0.75	3	7.7%	9	$5,550
#BOS4AB	Boston	$17	17	$0.97	5	29.4%	3	$2,000
#HOU4AB	Houston	$12	12	$1.00	1	8.3%	—	—
#CHI4AB	Chicago	$10	10	$1.01	7	70.0%	4	$3,050
#DAL4AB	Dallas	$10	10	$0.99	1	10.0%	1	$50
#DALCMN	Dallas	—	12	—	1	8.3%	5	$25
#HOU6AB	Houston	—	98	—	4	4.1%	5	$6,400
#DAL5AB	Dallas	—	35	—	11	31.4%	3	$75
#NA6AB	Nashville	—	85	—	4	4.7%	7	$5,900
#NA5AB	Nashville	—	26	—	2	7.7%	2	$1,550
#NY6AB	New York	—	170	—	19	11.2%	34	$16,450
#NYCMN	New York	—	21	—	3	14.3%	8	$11,525
#FL6AB	Florida	—	85	—	7	8.2%	11	$12,500
#CHICMN	Chicago	—	13	—	9	69.2%	12	$100
#BOS6AB	Boston	—	57	—	6	10.5%	5	$4,000
#CHI6AB	Chicago	—	76	—	9	11.8%	12	$50
#BOSCMN	Boston	—	8	—	1	12.5%	3	$1,500
#NACMN	Nashville	—	11	—	2	18.2%	4	$7,525
#DAL6AB	Dallas	—	106	—	6	5.7%	14	$7,975
#HOUCMN	Houston	—	11	—	1	9.1%	5	$13,025
#NY5AB	New York	—	67	—	9	13.4%	12	$1,050
#HOU5AB	Houston	—	43	—	9	20.9%	—	—
#FL5AB	Florida	—	28	—	3	10.7%	10	$22,075
#FLCMN	Florida	—	6	—	2	33.3%	1	$4,000
#BOS5AB	Boston	—	21	—	3	14.3%	4	$4,050
#FLTC	Florida	—	1	—	2	200.0%	2	$6,050
#BOSTC	Boston	—	1	—	2	200.0%	1	$2,500
#NATC	Nashville	—	1	—	1	100.0%	3	$7,500
#HOUTC	Houston	—	1	—	10	1000.0%	1	$5,200
Total Recycled Spend		$158	1,152	—	168	14.6%	201	$167,674

Week 6-12 Feb 2026

Total Spend

—

fresh — · recycled —

Cost Per Lead

—

9,397 fresh leads

Cost Per Booking

—

452 booked · 4.8% conv

Showed

0.0% show rate

Sales Value

$650,426

from CRM closes

City Summary

City	Spend	Leads	CPL	Booked	Conv%	Showed	Show%	Sales Value	Cost/Book
Dallas	—	1,376	—	85	6.2%	—	0.0%	$138,828	—
Chicago	—	1,167	—	68	5.8%	—	0.0%	$73,991	—
Nashville	—	670	—	38	5.7%	—	0.0%	$86,950	—
New York	—	1,668	—	91	5.5%	—	0.0%	$65,100	—
Boston	—	935	—	42	4.5%	—	0.0%	$69,957	—
Florida	—	2,211	—	81	3.7%	—	0.0%	$99,400	—
Houston	—	1,370	—	47	3.4%	—	0.0%	$115,150	—

Dallas 30 campaign codes

—

Spend

1,376

Leads In

6.2%

Conv%

—

Showed

$138,828

Sales Value

Code	Source	Spend	Leads	CPL	Booked	Conv%	Showed	Cost/Book	Sales Value	ROI
#DALFB3	Alan	—	0	—	1	—	—	—	$7,650	—
#DAL3DE1M	Boost	—	25	—	6	24.0%	—	—	$3,450	—
#DAL13F	Alan	—	21	—	5	23.8%	—	—	$6,050	—
#DAL3DE1F	Boost	—	33	—	7	21.2%	—	—	$4,050	—
#DAL3DE	Boost	—	6	—	1	16.7%	—	—	$12,900	—
#DAL12F	Alan	—	100	—	9	9.0%	—	—	—	—
#DAL3CX1M	Boost	—	104	—	8	7.7%	—	—	$7,450	—
#DALFB32M	Alan	—	40	—	3	7.5%	—	—	$6,500	—
#DAL3CX2F	Boost	—	27	—	2	7.4%	—	—	—	—
#DAL11F	Alan	—	217	—	16	7.4%	—	—	$9,550	—
#DAL3CX1F	Boost	—	166	—	12	7.2%	—	—	$15,128	—
#DAL3DE2M	Boost	—	15	—	1	6.7%	—	—	—	—
#DAL3DE3M	Boost	—	16	—	1	6.3%	—	—	$3,200	—
#DALFB31M	Alan	—	19	—	1	5.3%	—	—	$10,250	—
#DALFB33M	Alan	—	38	—	2	5.3%	—	—	$7,600	—
#DAL3CX3F	Boost	—	58	—	3	5.2%	—	—	—	—
#DAL3CX2M	Boost	—	20	—	1	5.0%	—	—	—	—
#DAL3DE3F	Boost	—	99	—	3	3.0%	—	—	$10,650	—
#DAL3DE2F	Boost	—	43	—	1	2.3%	—	—	$3,500	—
#DALKIDS	Alan	—	59	—	1	1.7%	—	—	$4,000	—
#DALP2	Lead Pronto	—	172	—	1	0.6%	—	—	—	—
#DALFB32F	Alan	—	23	—	0	0.0%	—	—	$6,050	—
#DALFB33F	Alan	—	40	—	0	0.0%	—	—	$50	—
#DAL3CX3M	Boost	—	31	—	0	0.0%	—	—	—	—
#DALP1F	Lead Pronto	—	1	—	0	0.0%	—	—	$50	—
#DALFB31F	Alan	—	3	—	0	0.0%	—	—	$6,000	—
#DAL3CX	Boost	—	0	—	0	—	—	—	$14,600	—
#DALP3F	Lead Pronto	—	0	—	0	—	—	—	$150	—
#DAL12M	Alan	—	0	—	0	—	—	—	—	—
#DALP3M	Lead Pronto	—	0	—	0	—	—	—	—	—

Chicago 28 campaign codes

—

Spend

1,167

Leads In

5.8%

Conv%

—

Showed

$73,991

Sales Value

Code	Source	Spend	Leads	CPL	Booked	Conv%	Showed	Cost/Book	Sales Value	ROI
#CHIIG21F	Alan	—	2	—	1	50.0%	—	—	—	—
#CHIKIDS	Alan	—	52	—	10	19.2%	—	—	$7,000	—
#CHI3CX1F	Boost	—	30	—	5	16.7%	—	—	$5,900	—
#CHI3CX2F	Boost	—	7	—	1	14.3%	—	—	—	—
#CHIIG22F	Alan	—	57	—	7	12.3%	—	—	$4,000	—
#CHIFB31F	Alan	—	25	—	3	12.0%	—	—	$5,950	—
#CHI3CX1M	Boost	—	21	—	2	9.5%	—	—	$5,500	—
#CHI13F	Alan	—	11	—	1	9.1%	—	—	$4,000	—
#CHIFB31M	Alan	—	91	—	5	5.5%	—	—	$6,000	—
#CHI11F	Alan	—	162	—	8	4.9%	—	—	$16,100	—
#CHIIG23F	Alan	—	149	—	7	4.7%	—	—	$12,900	—
#CHIFB32M	Alan	—	22	—	1	4.5%	—	—	$1,550	—
#CHIFB32F	Alan	—	25	—	1	4.0%	—	—	—	—
#CHILP2	Lead Pronto	—	266	—	9	3.4%	—	—	$50	—
#CHIFB33F	Alan	—	63	—	2	3.2%	—	—	$1,900	—
#CHI12F	Alan	—	163	—	5	3.1%	—	—	—	—
#CHIFB33M	Alan	—	7	—	0	0.0%	—	—	—	—
#CHI3CX3F	Boost	—	5	—	0	0.0%	—	—	—	—
#CHIIG23M	Alan	—	3	—	0	0.0%	—	—	—	—
#CHI3CX2M	Boost	—	3	—	0	0.0%	—	—	—	—
#CHIIG22M	Alan	—	2	—	0	0.0%	—	—	—	—
#CHIIG21M	Alan	—	1	—	0	0.0%	—	—	—	—
#CHIFB3	Alan	—	0	—	0	—	—	—	$1,650	—
#CHIIG2	Alan	—	0	—	0	—	—	—	$491	—
#CHILP1F	Lead Pronto	—	0	—	0	—	—	—	$1,000	—
#CHILP3F	Lead Pronto	—	0	—	0	—	—	—	—	—
#CHI12M	Alan	—	0	—	0	—	—	—	—	—
#CHILP2F	Lead Pronto	—	0	—	0	—	—	—	—	—

Nashville 29 campaign codes

—

Spend

670

Leads In

5.7%

Conv%

—

Showed

$86,950

Sales Value

Code	Source	Spend	Leads	CPL	Booked	Conv%	Showed	Cost/Book	Sales Value	ROI
#NAIG2	Alan	—	6	—	3	50.0%	—	—	$10,000	—
#NAKIDS	Alan	—	28	—	4	14.3%	—	—	$4,000	—
#NAFB31M	Alan	—	22	—	3	13.6%	—	—	$8,500	—
#NA3CX1F	Boost	—	37	—	5	13.5%	—	—	$5,050	—
#NAFB31F	Alan	—	11	—	1	9.1%	—	—	—	—
#NA13F	Alan	—	60	—	5	8.3%	—	—	$500	—
#NAIG21F	Alan	—	49	—	4	8.2%	—	—	$8,000	—
#NAFB32M	Alan	—	13	—	1	7.7%	—	—	—	—
#NAFB32F	Alan	—	16	—	1	6.3%	—	—	—	—
#NA12F	Alan	—	82	—	4	4.9%	—	—	$6,050	—
#NAFB33M	Alan	—	21	—	1	4.8%	—	—	$4,000	—
#NAFB33F	Alan	—	26	—	1	3.8%	—	—	$3,000	—
#NAIG23F	Alan	—	34	—	1	2.9%	—	—	—	—
#NALP2	Lead Pronto	—	162	—	4	2.5%	—	—	$7,500	—
#NAIG22M	Alan	—	15	—	0	0.0%	—	—	$1,500	—
#NAIG21M	Alan	—	20	—	0	0.0%	—	—	—	—
#NA3CX1M	Boost	—	18	—	0	0.0%	—	—	$5,550	—
#NA3CX2M	Boost	—	5	—	0	0.0%	—	—	$50	—
#NAIG23M	Alan	—	20	—	0	0.0%	—	—	$4,050	—
#NAIG22F	Alan	—	18	—	0	0.0%	—	—	$3,500	—
#NA3CX2F	Boost	—	1	—	0	0.0%	—	—	—	—
#NA3CX3F	Boost	—	4	—	0	0.0%	—	—	—	—
#NA3CX	Boost	—	1	—	0	0.0%	—	—	—	—
#NA3CX3M	Boost	—	1	—	0	0.0%	—	—	—	—
#NA11F	Alan	—	0	—	0	—	—	—	$8,000	—
#NAGD	Alan	—	0	—	0	—	—	—	$5,150	—
#NAFB3	Alan	—	0	—	0	—	—	—	$2,550	—
#NALP1F	Lead Pronto	—	0	—	0	—	—	—	—	—
#NALP3F	Lead Pronto	—	0	—	0	—	—	—	—	—

New York 30 campaign codes

—

Spend

1,668

Leads In

5.5%

Conv%

—

Showed

$65,100

Sales Value

Code	Source	Spend	Leads	CPL	Booked	Conv%	Showed	Cost/Book	Sales Value	ROI
#NYIG21M	Alan	—	43	—	6	14.0%	—	—	$4,200	—
#NYIG21F	Alan	—	24	—	3	12.5%	—	—	—	—
#NYIG2	Alan	—	8	—	1	12.5%	—	—	$4,050	—
#NY3CX1M	Boost	—	111	—	13	11.7%	—	—	$9,000	—
#NYFB31M	Alan	—	43	—	5	11.6%	—	—	—	—
#NY3CX1F	Boost	—	174	—	17	9.8%	—	—	$6,475	—
#NYFB32M	Alan	—	13	—	1	7.7%	—	—	—	—
#NYLP2	Lead Pronto	—	195	—	14	7.2%	—	—	$3,050	—
#NYFB31F	Alan	—	28	—	2	7.1%	—	—	—	—
#NYFB33F	Alan	—	34	—	2	5.9%	—	—	$50	—
#NYFB32F	Alan	—	34	—	2	5.9%	—	—	$400	—
#NYKIDS	Alan	—	226	—	13	5.8%	—	—	$4,000	—
#NYIG22F	Alan	—	107	—	3	2.8%	—	—	$9,000	—
#NYIG23M	Alan	—	39	—	1	2.6%	—	—	$25	—
#NYIG22M	Alan	—	47	—	1	2.1%	—	—	—	—
#NY12F	Alan	—	103	—	2	1.9%	—	—	$4,450	—
#NY11F	Alan	—	234	—	3	1.3%	—	—	$500	—
#NYIG23F	Alan	—	171	—	2	1.2%	—	—	$6,050	—
#NY3CX2F	Boost	—	9	—	0	0.0%	—	—	—	—
#NYFB3	Alan	—	3	—	0	0.0%	—	—	$2,050	—
#NY3CX2M	Boost	—	6	—	0	0.0%	—	—	—	—
#NY3CX3F	Boost	—	7	—	0	0.0%	—	—	—	—
#NYFB33M	Alan	—	5	—	0	0.0%	—	—	—	—
#NY3CX3M	Boost	—	3	—	0	0.0%	—	—	—	—
#NYLP1F	Lead Pronto	—	1	—	0	0.0%	—	—	—	—
#NY3CX	Boost	—	0	—	0	—	—	—	$8,300	—
#NY25	Alan	—	0	—	0	—	—	—	$2,500	—
#NY12M	Alan	—	0	—	0	—	—	—	$1,000	—
#NYLP2M	Lead Pronto	—	0	—	0	—	—	—	—	—
#NY13F	Alan	—	0	—	0	—	—	—	—	—

Boston 33 campaign codes

—

Spend

935

Leads In

4.5%

Conv%

—

Showed

$69,957

Sales Value

Code	Source	Spend	Leads	CPL	Booked	Conv%	Showed	Cost/Book	Sales Value	ROI
#BOS11F	Alan	—	0	—	1	—	—	—	$6,232	—
#BOIG2	Alan	—	4	—	1	25.0%	—	—	$8,100	—
#BOIG22M	Alan	—	13	—	2	15.4%	—	—	—	—
#BOFB32M	Alan	—	13	—	2	15.4%	—	—	—	—
#BO3CX2F	Boost	—	9	—	1	11.1%	—	—	—	—
#BOIG22F	Alan	—	25	—	2	8.0%	—	—	$400	—
#BOS12F	Alan	—	60	—	4	6.7%	—	—	$2,500	—
#BOFB31M	Alan	—	15	—	1	6.7%	—	—	—	—
#BOSLP2	Lead Pronto	—	252	—	13	5.2%	—	—	$4,050	—
#BO3CX1M	Boost	—	41	—	2	4.9%	—	—	$8,425	—
#BOFB33M	Alan	—	21	—	1	4.8%	—	—	—	—
#BOFB33F	Alan	—	44	—	2	4.5%	—	—	$7,000	—
#BO3CX1F	Boost	—	47	—	2	4.3%	—	—	$400	—
#BOIG21M	Alan	—	25	—	1	4.0%	—	—	—	—
#BOIG21F	Alan	—	26	—	1	3.8%	—	—	$4,000	—
#BOFB32F	Alan	—	30	—	1	3.3%	—	—	$2,300	—
#BOSKIDS	Alan	—	32	—	1	3.1%	—	—	$16,000	—
#BOS11M	Alan	—	128	—	3	2.3%	—	—	—	—
#BOS13F	Alan	—	71	—	1	1.4%	—	—	—	—
#BOIG23F	Alan	—	33	—	0	0.0%	—	—	—	—
#BO3CX2M	Boost	—	6	—	0	0.0%	—	—	—	—
#BO3CX	Boost	—	3	—	0	0.0%	—	—	$4,000	—
#BO3CX3F	Boost	—	7	—	0	0.0%	—	—	—	—
#BOFB31F	Alan	—	12	—	0	0.0%	—	—	$2,500	—
#BO3CX3M	Boost	—	4	—	0	0.0%	—	—	—	—
#BOIG23M	Alan	—	11	—	0	0.0%	—	—	—	—
#BOSA1M	Alan	—	3	—	0	0.0%	—	—	—	—
#BOFB3	Alan	—	0	—	0	—	—	—	$50	—
#BOS12M	Alan	—	0	—	0	—	—	—	$4,000	—
#BOSLP1M	Lead Pronto	—	0	—	0	—	—	—	—	—
#BOSLP1F	Lead Pronto	—	0	—	0	—	—	—	—	—
#BOSLP3M	Lead Pronto	—	0	—	0	—	—	—	—	—
#BOSLP2M	Lead Pronto	—	0	—	0	—	—	—	—	—

Florida 33 campaign codes

—

Spend

2,211

Leads In

3.7%

Conv%

—

Showed

$99,400

Sales Value

Code	Source	Spend	Leads	CPL	Booked	Conv%	Showed	Cost/Book	Sales Value	ROI
#FLP2F	Lead Pronto	—	0	—	1	—	—	—	$4,000	—
#FLFB32M	Alan	—	36	—	4	11.1%	—	—	$8,000	—
#FL3CX1M	Boost	—	27	—	3	11.1%	—	—	$400	—
#FL3CX1F	Boost	—	56	—	6	10.7%	—	—	$2,900	—
#FL12M	Alan	—	21	—	2	9.5%	—	—	$4,000	—
#FL4IG31M	Alan	—	131	—	12	9.2%	—	—	$7,000	—
#FL4IG31F	Alan	—	41	—	3	7.3%	—	—	—	—
#FLFB33F	Alan	—	94	—	5	5.3%	—	—	—	—
#FL4IG32M	Alan	—	59	—	3	5.1%	—	—	—	—
#FL13F	Alan	—	43	—	2	4.7%	—	—	$6,000	—
#FL4IG33F	Alan	—	119	—	5	4.2%	—	—	$400	—
#FL4IG32F	Alan	—	48	—	2	4.2%	—	—	—	—
#FLKIDS	Alan	—	289	—	12	4.2%	—	—	$4,000	—
#FLFB31M	Alan	—	52	—	2	3.8%	—	—	$50	—
#FL12F	Alan	—	183	—	5	2.7%	—	—	$50	—
#FLFB31F	Alan	—	39	—	1	2.6%	—	—	—	—
#FL01	Alan	—	81	—	2	2.5%	—	—	$8,500	—
#FL11F	Alan	—	260	—	6	2.3%	—	—	$4,600	—
#FLFB32F	Alan	—	54	—	1	1.9%	—	—	—	—
#FLP2	Lead Pronto	—	451	—	4	0.9%	—	—	$3,050	—
#FLFB33M	Alan	—	71	—	0	0.0%	—	—	$5,300	—
#FL3CX3F	Boost	—	5	—	0	0.0%	—	—	$4,000	—
#FL4IG33M	Alan	—	37	—	0	0.0%	—	—	—	—
#FL3CX2F	Boost	—	4	—	0	0.0%	—	—	—	—
#FL3CX3M	Boost	—	3	—	0	0.0%	—	—	—	—
#FL3CX2M	Boost	—	6	—	0	0.0%	—	—	$1,500	—
#FL3CX	Boost	—	1	—	0	0.0%	—	—	$4,500	—
#FL4IG3	Alan	—	0	—	0	—	—	—	$4,100	—
#FLP1F	Lead Pronto	—	0	—	0	—	—	—	$8,000	—
#FLP1M	Lead Pronto	—	0	—	0	—	—	—	$4,000	—
#FLFB3	Alan	—	0	—	0	—	—	—	$15,050	—
#FLGD	Alan	—	0	—	0	—	—	—	—	—
#FLP2M	Lead Pronto	—	0	—	0	—	—	—	—	—

Houston 28 campaign codes

—

Spend

1,370

Leads In

3.4%

Conv%

—

Showed

$115,150

Sales Value

Code	Source	Spend	Leads	CPL	Booked	Conv%	Showed	Cost/Book	Sales Value	ROI
#HOUFB3	Alan	—	0	—	2	—	—	—	$20,400	—
#HOU3CX	Boost	—	0	—	1	—	—	—	$7,500	—
#HOUFB31M	Alan	—	29	—	3	10.3%	—	—	$4,050	—
#HOU3CX2F	Boost	—	11	—	1	9.1%	—	—	—	—
#HOU3DE	Boost	—	26	—	2	7.7%	—	—	$50	—
#HOU3DE1M	Boost	—	53	—	4	7.5%	—	—	$9,000	—
#HOU3CX1M	Boost	—	42	—	3	7.1%	—	—	$5,000	—
#HOU3DE1F	Boost	—	100	—	5	5.0%	—	—	$11,100	—
#HOUFB33M	Alan	—	63	—	3	4.8%	—	—	$1,500	—
#HOU11F	Alan	—	101	—	4	4.0%	—	—	$10,450	—
#HOU3DE2M	Boost	—	27	—	1	3.7%	—	—	—	—
#HOUKIDS	Alan	—	92	—	3	3.3%	—	—	$4,000	—
#HOULP2	Lead Pronto	—	183	—	5	2.7%	—	—	$100	—
#HOU3CX1F	Boost	—	89	—	2	2.2%	—	—	$3,500	—
#HOUFB33F	Alan	—	46	—	1	2.2%	—	—	—	—
#HOU3DE3F	Boost	—	245	—	5	2.0%	—	—	$12,600	—
#HOU3DE2F	Boost	—	149	—	2	1.3%	—	—	—	—
#HOU13F	Alan	—	16	—	0	0.0%	—	—	$6,500	—
#HOU3DE3M	Boost	—	25	—	0	0.0%	—	—	—	—
#HOU12F	Alan	—	11	—	0	0.0%	—	—	$4,400	—
#HOUFB32F	Alan	—	18	—	0	0.0%	—	—	$3,500	—
#HOUFB32M	Alan	—	27	—	0	0.0%	—	—	$5,000	—
#HOUFB31F	Alan	—	9	—	0	0.0%	—	—	$4,500	—
#HOU3CX2M	Boost	—	3	—	0	0.0%	—	—	—	—
#HOU3CX3F	Boost	—	3	—	0	0.0%	—	—	—	—
#HOU3CX3M	Boost	—	2	—	0	0.0%	—	—	—	—
#HOUGD	Alan	—	0	—	0	—	—	—	$2,000	—
#HOU12M	Alan	—	0	—	0	—	—	—	—	—

Recycled / Other Spend (4AB, N1N, 5AB, 6AB, CMN, TC) — — total

Code	City	Spend	Leads	CPL	Booked	Conv%	Showed	Sales Value
#NA4AB	Nashville	—	143	—	6	4.2%	—	$12,550
#CHI6AB	Chicago	—	301	—	9	3.0%	—	$9,366
#HOU4AB	Houston	—	7	—	—	0.0%	—	—
#NA6AB	Nashville	—	261	—	3	1.1%	—	$50
#FL6AB	Florida	—	295	—	7	2.4%	—	$12,550
#BOS4AB	Boston	—	52	—	1	1.9%	—	—
#DAL4AB	Dallas	—	79	—	—	0.0%	—	—
#NY6AB	New York	—	552	—	19	3.4%	—	$14,050
#FLTC	Florida	—	3	—	2	66.7%	—	—
#NYCMN	New York	—	57	—	5	8.8%	—	—
#BOS6AB	Boston	—	193	—	4	2.1%	—	$400
#DAL6AB	Dallas	—	330	—	7	2.1%	—	$3,950
#DALCMN	Dallas	—	33	—	2	6.1%	—	$25
#HOU6AB	Houston	—	324	—	4	1.2%	—	$600
#CHICMN	Chicago	—	52	—	7	13.5%	—	$5,900
#NACMN	Nashville	—	32	—	4	12.5%	—	$6,025
#BOSCMN	Boston	—	19	—	—	0.0%	—	$5,899
#BOS5AB	Boston	—	50	—	4	8.0%	—	—
#DAL5AB	Dallas	—	117	—	—	0.0%	—	—
#HOU5AB	Houston	—	123	—	1	0.8%	—	$3,000
#FL5AB	Florida	—	87	—	1	1.1%	—	$3,050
#HOUCMN	Houston	—	34	—	1	2.9%	—	$8,025
#NY5AB	New York	—	218	—	8	3.7%	—	$1,250
#NA5AB	Nashville	—	72	—	1	1.4%	—	$3,550
#NY4AB	New York	—	9	—	—	0.0%	—	—
#FL4AB	Florida	—	90	—	2	2.2%	—	$5,000
#FLCMN	Florida	—	16	—	2	12.5%	—	$7,000
#CHI4AB	Chicago	—	232	—	6	2.6%	—	$4,000
Total Recycled Spend		—	3,781	—	108	2.9%	—	$125,960

Week 13-19 Feb 2026

Total Spend

—

fresh — · recycled —

Cost Per Lead

—

8,940 fresh leads

Cost Per Booking

—

456 booked · 5.1% conv

Showed

0.0% show rate

Sales Value

$646,494

from CRM closes

City Summary

City	Spend	Leads	CPL	Booked	Conv%	Showed	Show%	Sales Value	Cost/Book
Nashville	—	611	—	46	7.5%	—	0.0%	$82,275	—
Chicago	—	1,095	—	69	6.3%	—	0.0%	$65,674	—
Houston	—	1,178	—	71	6.0%	—	0.0%	$79,650	—
Florida	—	2,173	—	107	4.9%	—	0.0%	$156,650	—
Dallas	—	1,220	—	58	4.8%	—	0.0%	$125,650	—
Boston	—	1,163	—	46	4.0%	—	0.0%	$58,795	—
New York	—	1,500	—	59	3.9%	—	0.0%	$77,800	—

Nashville 27 campaign codes

—

Spend

611

Leads In

7.5%

Conv%

—

Showed

$82,275

Sales Value

Code	Source	Spend	Leads	CPL	Booked	Conv%	Showed	Cost/Book	Sales Value	ROI
#NA12F	Alan	—	0	—	3	—	—	—	$7,050	—
#NAFB31F	Alan	—	5	—	1	20.0%	—	—	$10,500	—
#NAFB31M	Alan	—	41	—	8	19.5%	—	—	$4,550	—
#NAIG21F	Alan	—	43	—	7	16.3%	—	—	$1,050	—
#NAIG23F	Alan	—	29	—	4	13.8%	—	—	$5,500	—
#NA3CX1M	Boost	—	17	—	2	11.8%	—	—	$500	—
#NAFB32M	Alan	—	22	—	2	9.1%	—	—	$4,000	—
#NAFB32F	Alan	—	23	—	2	8.7%	—	—	—	—
#NAFB33M	Alan	—	26	—	2	7.7%	—	—	$50	—
#NAIG22F	Alan	—	16	—	1	6.3%	—	—	$450	—
#NA11F	Alan	—	66	—	4	6.1%	—	—	$5,500	—
#NA3CX1F	Boost	—	51	—	3	5.9%	—	—	$7,950	—
#NAIG21M	Alan	—	18	—	1	5.6%	—	—	$3,000	—
#NALP2	Lead Pronto	—	169	—	5	3.0%	—	—	$4,050	—
#NAFB33F	Alan	—	35	—	1	2.9%	—	—	$5,850	—
#NA3CX2M	Boost	—	3	—	0	0.0%	—	—	—	—
#NAKIDS	Alan	—	7	—	0	0.0%	—	—	$5,000	—
#NAIG22M	Alan	—	18	—	0	0.0%	—	—	—	—
#NA3CX3F	Boost	—	4	—	0	0.0%	—	—	—	—
#NAIG23M	Alan	—	13	—	0	0.0%	—	—	$6,500	—
#NAIG2	Alan	—	1	—	0	0.0%	—	—	$4,000	—
#NA3CX3M	Boost	—	2	—	0	0.0%	—	—	—	—
#NA3CX2F	Boost	—	2	—	0	0.0%	—	—	—	—
#NA25	Alan	—	0	—	0	—	—	—	$875	—
#NA13F	Alan	—	0	—	0	—	—	—	$4,400	—
#NAGD	Alan	—	0	—	0	—	—	—	—	—
#NA3CX	Boost	—	0	—	0	—	—	—	$1,500	—

Chicago 30 campaign codes

—

Spend

1,095

Leads In

6.3%

Conv%

—

Showed

$65,674

Sales Value

Code	Source	Spend	Leads	CPL	Booked	Conv%	Showed	Cost/Book	Sales Value	ROI
#CHIFB3	Alan	—	0	—	2	—	—	—	$9,000	—
#CHI12M	Alan	—	0	—	1	—	—	—	$4,000	—
#CHIIG2	Alan	—	2	—	1	50.0%	—	—	$2,500	—
#CHIIG21M	Alan	—	2	—	1	50.0%	—	—	—	—
#CHI3CX1M	Boost	—	14	—	2	14.3%	—	—	$7,000	—
#CHIFB31M	Alan	—	113	—	16	14.2%	—	—	$1,300	—
#CHI3CX1F	Boost	—	45	—	5	11.1%	—	—	$50	—
#CHI11F	Alan	—	164	—	11	6.7%	—	—	$7,375	—
#CHIFB31F	Alan	—	31	—	2	6.5%	—	—	$50	—
#CHIKIDS	Alan	—	16	—	1	6.3%	—	—	$6,700	—
#CHIFB32M	Alan	—	17	—	1	5.9%	—	—	$3,000	—
#CHIIG22F	Alan	—	61	—	3	4.9%	—	—	$2,900	—
#CHILP2	Lead Pronto	—	205	—	10	4.9%	—	—	$4,500	—
#CHIFB33F	Alan	—	43	—	2	4.7%	—	—	$499	—
#CHIFB32F	Alan	—	23	—	1	4.3%	—	—	—	—
#CHIIG23F	Alan	—	156	—	5	3.2%	—	—	$12,400	—
#CHI12F	Alan	—	167	—	5	3.0%	—	—	—	—
#CHIFB33M	Alan	—	8	—	0	0.0%	—	—	—	—
#CHIIG22M	Alan	—	5	—	0	0.0%	—	—	—	—
#CHI3CX2M	Boost	—	2	—	0	0.0%	—	—	—	—
#CHIA1M	Alan	—	6	—	0	0.0%	—	—	—	—
#CHIIG23M	Alan	—	2	—	0	0.0%	—	—	—	—
#CHI3CX2F	Boost	—	3	—	0	0.0%	—	—	$4,000	—
#CHI3CX3M	Boost	—	3	—	0	0.0%	—	—	—	—
#CHI3CX3F	Boost	—	3	—	0	0.0%	—	—	—	—
#CHIIG21F	Alan	—	4	—	0	0.0%	—	—	—	—
#CHIGD	Alan	—	0	—	0	—	—	—	—	—
#CHILP3F	Lead Pronto	—	0	—	0	—	—	—	$400	—
#CHI3CX	Boost	—	0	—	0	—	—	—	—	—
#CHI13F	Alan	—	0	—	0	—	—	—	—	—

Houston 28 campaign codes

—

Spend

1,178

Leads In

6.0%

Conv%

—

Showed

$79,650

Sales Value

Code	Source	Spend	Leads	CPL	Booked	Conv%	Showed	Cost/Book	Sales Value	ROI
#HOUFB31F	Alan	—	6	—	1	16.7%	—	—	$3,000	—
#HOU3CX2F	Boost	—	6	—	1	16.7%	—	—	—	—
#HOU3DE1F	Boost	—	85	—	14	16.5%	—	—	$9,500	—
#HOU3CX1M	Boost	—	50	—	7	14.0%	—	—	—	—
#HOU3DE1M	Boost	—	44	—	5	11.4%	—	—	$4,100	—
#HOUFB31M	Alan	—	25	—	2	8.0%	—	—	$800	—
#HOUKIDS	Alan	—	29	—	2	6.9%	—	—	—	—
#HOU11F	Alan	—	110	—	7	6.4%	—	—	$12,050	—
#HOU3CX1F	Boost	—	101	—	6	5.9%	—	—	$15,150	—
#HOU3DE2M	Boost	—	21	—	1	4.8%	—	—	$4,000	—
#HOU3DE3F	Boost	—	219	—	10	4.6%	—	—	$4,050	—
#HOU3DE2F	Boost	—	93	—	4	4.3%	—	—	$4,000	—
#HOUFB32M	Alan	—	25	—	1	4.0%	—	—	$3,400	—
#HOUFB33M	Alan	—	58	—	2	3.4%	—	—	—	—
#HOU3DE3M	Boost	—	30	—	1	3.3%	—	—	—	—
#HOULP2	Lead Pronto	—	186	—	6	3.2%	—	—	$150	—
#HOUFB33F	Alan	—	46	—	1	2.2%	—	—	$3,250	—
#HOUFB32F	Alan	—	21	—	0	0.0%	—	—	$4,000	—
#HOU3DE	Boost	—	17	—	0	0.0%	—	—	$5,300	—
#HOU3CX3M	Boost	—	2	—	0	0.0%	—	—	—	—
#HOU3CX3F	Boost	—	3	—	0	0.0%	—	—	—	—
#HOU3CX2M	Boost	—	1	—	0	0.0%	—	—	—	—
#HOUFB3	Alan	—	0	—	0	—	—	—	$5,050	—
#HOU3CX	Boost	—	0	—	0	—	—	—	$50	—
#HOU12F	Alan	—	0	—	0	—	—	—	$500	—
#HOUGD	Alan	—	0	—	0	—	—	—	$1,300	—
#HOU12M	Alan	—	0	—	0	—	—	—	—	—
#HOU13F	Alan	—	0	—	0	—	—	—	—	—

Florida 45 campaign codes

—

Spend

2,173

Leads In

4.9%

Conv%

—

Showed

$156,650

Sales Value

Code	Source	Spend	Leads	CPL	Booked	Conv%	Showed	Cost/Book	Sales Value	ROI
#FL13F	Alan	—	0	—	1	—	—	—	$8,500	—
#FL12M	Alan	—	0	—	1	—	—	—	$2,900	—
#FL3CX3M	Boost	—	3	—	1	33.3%	—	—	—	—
#ORL4IG31F	Alan	—	9	—	3	33.3%	—	—	—	—
#FLKIDS	Alan	—	44	—	9	20.5%	—	—	$11,900	—
#FL3CX2M	Boost	—	5	—	1	20.0%	—	—	$5,500	—
#FL4IG31M	Alan	—	93	—	13	14.0%	—	—	$7,600	—
#FLFB31M	Alan	—	43	—	5	11.6%	—	—	$5,150	—
#FL3CX1F	Boost	—	62	—	5	8.1%	—	—	$4,050	—
#FLFB31F	Alan	—	38	—	3	7.9%	—	—	$1,550	—
#ORL4IG31M	Alan	—	53	—	4	7.5%	—	—	—	—
#FL3CX1M	Boost	—	27	—	2	7.4%	—	—	$11,000	—
#FL4IG33M	Alan	—	30	—	2	6.7%	—	—	$50	—
#FL4IG32M	Alan	—	49	—	3	6.1%	—	—	$1,500	—
#ORLP2	Lead Pronto	—	55	—	3	5.5%	—	—	—	—
#FLFB32F	Alan	—	37	—	2	5.4%	—	—	—	—
#FL11F	Alan	—	261	—	14	5.4%	—	—	$4,150	—
#FL4IG31F	Alan	—	21	—	1	4.8%	—	—	$6,900	—
#FLP2	Lead Pronto	—	368	—	16	4.3%	—	—	$600	—
#FL4IG33F	Alan	—	98	—	4	4.1%	—	—	$12,450	—
#FLFB32M	Alan	—	30	—	1	3.3%	—	—	$4,000	—
#FL01	Alan	—	100	—	3	3.0%	—	—	$5,450	—
#ORLFB32F	Alan	—	34	—	1	2.9%	—	—	—	—
#FLFB33F	Alan	—	77	—	2	2.6%	—	—	$6,800	—
#FL4IG32F	Alan	—	41	—	1	2.4%	—	—	—	—
#ORL4IG32F	Alan	—	41	—	1	2.4%	—	—	—	—
#FL12F	Alan	—	178	—	4	2.2%	—	—	$1,500	—
#FLFB33M	Alan	—	49	—	1	2.0%	—	—	$800	—
#FL3CX3F	Boost	—	13	—	0	0.0%	—	—	$6,050	—
#ORLKIDS	Alan	—	29	—	0	0.0%	—	—	—	—
#ORLFB31M	Alan	—	21	—	0	0.0%	—	—	—	—
#FL3CX2F	Boost	—	3	—	0	0.0%	—	—	—	—
#ORLFB31F	Alan	—	13	—	0	0.0%	—	—	—	—
#ORLFB33F	Alan	—	64	—	0	0.0%	—	—	—	—
#ORLFB33M	Alan	—	17	—	0	0.0%	—	—	—	—
#ORLFB32M	Alan	—	11	—	0	0.0%	—	—	—	—
#ORL4IG33F	Alan	—	91	—	0	0.0%	—	—	—	—
#ORL4IG33M	Alan	—	22	—	0	0.0%	—	—	—	—
#ORL4IG32M	Alan	—	43	—	0	0.0%	—	—	—	—
#FL3CX	Boost	—	0	—	0	—	—	—	$27,150	—
#FLGD	Alan	—	0	—	0	—	—	—	$4,000	—
#FLFB3	Alan	—	0	—	0	—	—	—	—	—
#FL4IG3	Alan	—	0	—	0	—	—	—	$12,600	—
#FLP1F	Lead Pronto	—	0	—	0	—	—	—	$3,500	—
#FLP2F	Lead Pronto	—	0	—	0	—	—	—	$1,000	—

Dallas 28 campaign codes

—

Spend

1,220

Leads In

4.8%

Conv%

—

Showed

$125,650

Sales Value

Code	Source	Spend	Leads	CPL	Booked	Conv%	Showed	Cost/Book	Sales Value	ROI
#DAL3DE1M	Boost	—	24	—	6	25.0%	—	—	$6,050	—
#DALFB31M	Alan	—	11	—	2	18.2%	—	—	$9,150	—
#DAL3CX1M	Boost	—	97	—	10	10.3%	—	—	$950	—
#DALFB32M	Alan	—	25	—	2	8.0%	—	—	$9,300	—
#DAL3DE1F	Boost	—	38	—	3	7.9%	—	—	$7,450	—
#DALFB31F	Alan	—	17	—	1	5.9%	—	—	—	—
#DAL11F	Alan	—	205	—	11	5.4%	—	—	$4,500	—
#DAL3CX3M	Boost	—	19	—	1	5.3%	—	—	—	—
#DAL3DE2F	Boost	—	19	—	1	5.3%	—	—	$800	—
#DALKIDS	Alan	—	19	—	1	5.3%	—	—	$4,050	—
#DALFB33F	Alan	—	39	—	2	5.1%	—	—	—	—
#DAL3DE3F	Boost	—	99	—	5	5.1%	—	—	$10,900	—
#DALP2	Lead Pronto	—	155	—	5	3.2%	—	—	$4,050	—
#DAL3CX1F	Boost	—	162	—	5	3.1%	—	—	$19,150	—
#DAL12F	Alan	—	108	—	3	2.8%	—	—	$4,100	—
#DALFB33M	Alan	—	44	—	0	0.0%	—	—	$24,200	—
#DAL3CX3F	Boost	—	53	—	0	0.0%	—	—	—	—
#DAL3CX2F	Boost	—	21	—	0	0.0%	—	—	$50	—
#DAL3DE	Boost	—	9	—	0	0.0%	—	—	$8,550	—
#DALFB32F	Alan	—	15	—	0	0.0%	—	—	$50	—
#DAL3DE3M	Boost	—	13	—	0	0.0%	—	—	—	—
#DAL3CX2M	Boost	—	14	—	0	0.0%	—	—	$2,000	—
#DAL3DE2M	Boost	—	14	—	0	0.0%	—	—	—	—
#DAL13F	Alan	—	0	—	0	—	—	—	$8,050	—
#DALP3F	Lead Pronto	—	0	—	0	—	—	—	$50	—
#DAL12M	Alan	—	0	—	0	—	—	—	$1,250	—
#DALP1F	Lead Pronto	—	0	—	0	—	—	—	—	—
#DALFB3	Alan	—	0	—	0	—	—	—	$1,000	—

Boston 30 campaign codes

—

Spend

1,163

Leads In

4.0%

Conv%

—

Showed

$58,795

Sales Value

Code	Source	Spend	Leads	CPL	Booked	Conv%	Showed	Cost/Book	Sales Value	ROI
#BOSLP1M	Lead Pronto	—	1	—	1	100.0%	—	—	—	—
#BOS12M	Alan	—	0	—	1	—	—	—	$300	—
#BO3CX1M	Boost	—	18	—	3	16.7%	—	—	$2,350	—
#BOIG22M	Alan	—	13	—	2	15.4%	—	—	$400	—
#BOFB31M	Alan	—	17	—	2	11.8%	—	—	$2,900	—
#BOIG21F	Alan	—	32	—	3	9.4%	—	—	$4,000	—
#BOIG23F	Alan	—	42	—	3	7.1%	—	—	—	—
#BOIG23M	Alan	—	15	—	1	6.7%	—	—	—	—
#BOIG22F	Alan	—	34	—	2	5.9%	—	—	$4,000	—
#BOS12F	Alan	—	194	—	9	4.6%	—	—	$4,000	—
#BOIG21M	Alan	—	23	—	1	4.3%	—	—	$3,000	—
#BOS11M	Alan	—	143	—	6	4.2%	—	—	$4,000	—
#BOFB33M	Alan	—	24	—	1	4.2%	—	—	$4,025	—
#BOFB33F	Alan	—	38	—	1	2.6%	—	—	—	—
#BOS11F	Alan	—	90	—	2	2.2%	—	—	$50	—
#BOSLP2	Lead Pronto	—	317	—	7	2.2%	—	—	$9,450	—
#BO3CX1F	Boost	—	54	—	1	1.9%	—	—	$4,000	—
#BO3CX2F	Boost	—	9	—	0	0.0%	—	—	$4,320	—
#BO3CX3F	Boost	—	11	—	0	0.0%	—	—	—	—
#BOFB31F	Alan	—	17	—	0	0.0%	—	—	—	—
#BOSKIDS	Alan	—	16	—	0	0.0%	—	—	$6,000	—
#BOFB32F	Alan	—	19	—	0	0.0%	—	—	—	—
#BOFB32M	Alan	—	12	—	0	0.0%	—	—	—	—
#BO3CX3M	Boost	—	13	—	0	0.0%	—	—	—	—
#BO3CX2M	Boost	—	4	—	0	0.0%	—	—	—	—
#BO3CX	Boost	—	4	—	0	0.0%	—	—	$1,000	—
#BOSA1M	Alan	—	1	—	0	0.0%	—	—	—	—
#BOIG2	Alan	—	2	—	0	0.0%	—	—	—	—
#BOS13F	Alan	—	0	—	0	—	—	—	$4,000	—
#BOFB3	Alan	—	0	—	0	—	—	—	$1,000	—

New York 31 campaign codes

—

Spend

1,500

Leads In

3.9%

Conv%

—

Showed

$77,800

Sales Value

Code	Source	Spend	Leads	CPL	Booked	Conv%	Showed	Cost/Book	Sales Value	ROI
#NYLP1F	Lead Pronto	—	0	—	1	—	—	—	—	—
#NY3CX2F	Boost	—	17	—	3	17.6%	—	—	—	—
#NYIG2	Alan	—	6	—	1	16.7%	—	—	$12,550	—
#NYIG21M	Alan	—	32	—	5	15.6%	—	—	—	—
#NYFB32M	Alan	—	8	—	1	12.5%	—	—	$1,500	—
#NYFB33M	Alan	—	8	—	1	12.5%	—	—	—	—
#NYIG23M	Alan	—	39	—	3	7.7%	—	—	$3,000	—
#NYKIDS	Alan	—	66	—	5	7.6%	—	—	$13,550	—
#NYFB31F	Alan	—	27	—	2	7.4%	—	—	—	—
#NYFB31M	Alan	—	35	—	2	5.7%	—	—	—	—
#NYFB32F	Alan	—	20	—	1	5.0%	—	—	—	—
#NY11F	Alan	—	201	—	9	4.5%	—	—	$225	—
#NYIG23F	Alan	—	179	—	7	3.9%	—	—	$50	—
#NYIG21F	Alan	—	26	—	1	3.8%	—	—	—	—
#NY3CX1M	Boost	—	136	—	5	3.7%	—	—	$3,425	—
#NYIG22M	Alan	—	37	—	1	2.7%	—	—	—	—
#NYIG22F	Alan	—	113	—	3	2.7%	—	—	$2,800	—
#NYLP2	Lead Pronto	—	165	—	4	2.4%	—	—	$5,600	—
#NY3CX1F	Boost	—	215	—	3	1.4%	—	—	$20,550	—
#NY12F	Alan	—	125	—	1	0.8%	—	—	—	—
#NY3CX2M	Boost	—	5	—	0	0.0%	—	—	—	—
#NY3CX3F	Boost	—	12	—	0	0.0%	—	—	—	—
#NY3CX3M	Boost	—	5	—	0	0.0%	—	—	—	—
#NYFB33F	Alan	—	21	—	0	0.0%	—	—	$3,000	—
#NYIG4	Alan	—	2	—	0	0.0%	—	—	—	—
#NYGD	Alan	—	0	—	0	—	—	—	—	—
#NY13F	Alan	—	0	—	0	—	—	—	$3,500	—
#NYLP2F	Lead Pronto	—	0	—	0	—	—	—	$1,500	—
#NY3CX	Boost	—	0	—	0	—	—	—	$6,500	—
#NY12M	Alan	—	0	—	0	—	—	—	—	—
#NYFB3	Alan	—	0	—	0	—	—	—	$50	—

Recycled / Other Spend (4AB, N1N, 5AB, 6AB, CMN, TC) — — total

Code	City	Spend	Leads	CPL	Booked	Conv%	Showed	Sales Value
#NA4AB	Nashville	—	145	—	3	2.1%	—	$5,550
#NY6AB	New York	—	539	—	17	3.2%	—	$10,500
#BOS6AB	Boston	—	143	—	2	1.4%	—	$4,075
#FL4AB	Florida	—	19	—	—	0.0%	—	$300
#CHI6AB	Chicago	—	196	—	6	3.1%	—	$4,000
#DALCMN	Dallas	—	102	—	1	1.0%	—	$1,400
#DAL6AB	Dallas	—	483	—	3	0.6%	—	$6,100
#HOU6AB	Houston	—	269	—	11	4.1%	—	$7,000
#FL6AB	Florida	—	266	—	2	0.8%	—	$6,625
#CHI4AB	Chicago	—	237	—	4	1.7%	—	—
#NYN1N	New York	—	1	—	—	0.0%	—	—
#HOUCMN	Houston	—	27	—	2	7.4%	—	—
#NA6AB	Nashville	—	234	—	5	2.1%	—	$5,300
#DAL5AB	Dallas	—	72	—	7	9.7%	—	$400
#FLCMN	Florida	—	12	—	1	8.3%	—	—
#NYCMN	New York	—	47	—	5	10.6%	—	$500
#CHICMN	Chicago	—	34	—	4	11.8%	—	$9,300
#BOSCMN	Boston	—	18	—	1	5.6%	—	$25
#NA5AB	Nashville	—	51	—	5	9.8%	—	$6,500
#BOS4AB	Boston	—	93	—	3	3.2%	—	$7,400
#BOS5AB	Boston	—	35	—	—	0.0%	—	$4,000
#HOU5AB	Houston	—	100	—	6	6.0%	—	$3,000
#NY5AB	New York	—	162	—	6	3.7%	—	$7,000
#NACMN	Nashville	—	37	—	4	10.8%	—	$3,525
#FL5AB	Florida	—	65	—	1	1.5%	—	$12,950
#DAL4AB	Dallas	—	157	—	2	1.3%	—	—
#NY4AB	New York	—	22	—	—	0.0%	—	—
#FLTC	Florida	—	1	—	1	100.0%	—	—
#HOU4AB	Houston	—	128	—	—	0.0%	—	—
#ORL4AB	Florida	—	6	—	—	0.0%	—	—
Total Recycled Spend		—	3,701	—	103	2.8%	—	$120,650

Week 20-26 Feb 2026

Total Spend

—

fresh — · recycled —

Cost Per Lead

—

8,886 fresh leads

Cost Per Booking

—

372 booked · 4.2% conv

Showed

0.0% show rate

Sales Value

$705,989

from CRM closes

City Summary

City	Spend	Leads	CPL	Booked	Conv%	Showed	Show%	Sales Value	Cost/Book
Nashville	—	730	—	42	5.8%	—	0.0%	$79,750	—
Chicago	—	1,400	—	65	4.6%	—	0.0%	$89,100	—
Houston	—	1,047	—	48	4.6%	—	0.0%	$79,750	—
Dallas	—	1,213	—	51	4.2%	—	0.0%	$118,000	—
New York	—	1,694	—	70	4.1%	—	0.0%	$88,599	—
Florida	—	1,866	—	72	3.9%	—	0.0%	$179,015	—
Boston	—	936	—	24	2.6%	—	0.0%	$67,775	—

Nashville 30 campaign codes

—

Spend

730

Leads In

5.8%

Conv%

—

Showed

$79,750

Sales Value

Code	Source	Spend	Leads	CPL	Booked	Conv%	Showed	Cost/Book	Sales Value	ROI
#NAIG22M	Alan	—	7	—	3	42.9%	—	—	—	—
#NAIG2	Alan	—	5	—	1	20.0%	—	—	$5,550	—
#NAFB32F	Alan	—	13	—	2	15.4%	—	—	$6,500	—
#NA3CX1F	Boost	—	34	—	5	14.7%	—	—	$12,700	—
#NAIG23F	Alan	—	22	—	3	13.6%	—	—	$5,500	—
#NA3CX1M	Boost	—	16	—	2	12.5%	—	—	$2,500	—
#NAFB33F	Alan	—	18	—	2	11.1%	—	—	$50	—
#NAIG21M	Alan	—	21	—	2	9.5%	—	—	—	—
#NAKIDS	Alan	—	44	—	4	9.1%	—	—	$700	—
#NAFB31M	Alan	—	15	—	1	6.7%	—	—	$13,600	—
#NA13F	Alan	—	32	—	2	6.3%	—	—	$3,000	—
#NA11F	Alan	—	34	—	2	5.9%	—	—	$5,500	—
#NAIG22F	Alan	—	17	—	1	5.9%	—	—	—	—
#NAIG21F	Alan	—	20	—	1	5.0%	—	—	$2,150	—
#NALP2	Lead Pronto	—	371	—	11	3.0%	—	—	$6,500	—
#NAIG23M	Alan	—	4	—	0	0.0%	—	—	—	—
#NA3CX3M	Boost	—	4	—	0	0.0%	—	—	—	—
#NAFB33M	Alan	—	13	—	0	0.0%	—	—	—	—
#NAFB32M	Alan	—	4	—	0	0.0%	—	—	$1,500	—
#NAFB31F	Alan	—	4	—	0	0.0%	—	—	$1,500	—
#NA3CX3F	Boost	—	3	—	0	0.0%	—	—	—	—
#NA3CX2F	Boost	—	4	—	0	0.0%	—	—	—	—
#NA11M	Alan	—	24	—	0	0.0%	—	—	—	—
#NA3CX2M	Boost	—	1	—	0	0.0%	—	—	—	—
#NA12M	Alan	—	0	—	0	—	—	—	$1,500	—
#NA12F	Alan	—	0	—	0	—	—	—	$4,000	—
#NAGD	Alan	—	0	—	0	—	—	—	$4,000	—
#NA11	Alan	—	0	—	0	—	—	—	$1,500	—
#NALP3F	Lead Pronto	—	0	—	0	—	—	—	—	—
#NAFB3	Alan	—	0	—	0	—	—	—	$1,500	—

Chicago 27 campaign codes

—

Spend

1,400

Leads In

4.6%

Conv%

—

Showed

$89,100

Sales Value

Code	Source	Spend	Leads	CPL	Booked	Conv%	Showed	Cost/Book	Sales Value	ROI
#CHI3CX2M	Boost	—	3	—	2	66.7%	—	—	—	—
#CHI3CX2F	Boost	—	5	—	1	20.0%	—	—	—	—
#CHIFB31M	Alan	—	75	—	10	13.3%	—	—	$16,100	—
#CHIIG22M	Alan	—	22	—	2	9.1%	—	—	—	—
#CHIIG21F	Alan	—	49	—	4	8.2%	—	—	$2,000	—
#CHIFB33F	Alan	—	26	—	2	7.7%	—	—	$8,500	—
#CHIIG21M	Alan	—	47	—	3	6.4%	—	—	—	—
#CHIIG22F	Alan	—	98	—	5	5.1%	—	—	$8,400	—
#CHI11F	Alan	—	164	—	8	4.9%	—	—	$11,150	—
#CHIFB31F	Alan	—	22	—	1	4.5%	—	—	$1,100	—
#CHIIG23F	Alan	—	218	—	8	3.7%	—	—	$3,400	—
#CHILP2	Lead Pronto	—	344	—	11	3.2%	—	—	$6,050	—
#CHI12F	Alan	—	170	—	5	2.9%	—	—	—	—
#CHI3CX1M	Boost	—	35	—	1	2.9%	—	—	$3,500	—
#CHI3CX1F	Boost	—	37	—	1	2.7%	—	—	$8,150	—
#CHIKIDS	Alan	—	38	—	1	2.6%	—	—	$6,100	—
#CHIFB32F	Alan	—	14	—	0	0.0%	—	—	$50	—
#CHI3CX3M	Boost	—	2	—	0	0.0%	—	—	—	—
#CHIIG2	Alan	—	4	—	0	0.0%	—	—	$6,000	—
#CHIFB32M	Alan	—	16	—	0	0.0%	—	—	$1,500	—
#CHIA1M	Alan	—	8	—	0	0.0%	—	—	—	—
#CHI3CX3F	Boost	—	1	—	0	0.0%	—	—	—	—
#CHIFB33M	Alan	—	2	—	0	0.0%	—	—	—	—
#CHI3CX	Boost	—	0	—	0	—	—	—	$3,000	—
#CHI13F	Alan	—	0	—	0	—	—	—	—	—
#CHI12M	Alan	—	0	—	0	—	—	—	$4,000	—
#CHIFB3	Alan	—	0	—	0	—	—	—	$100	—

Houston 27 campaign codes

—

Spend

1,047

Leads In

4.6%

Conv%

—

Showed

$79,750

Sales Value

Code	Source	Spend	Leads	CPL	Booked	Conv%	Showed	Cost/Book	Sales Value	ROI
#HOU3CX2M	Boost	—	2	—	1	50.0%	—	—	—	—
#HOU3DE	Boost	—	8	—	2	25.0%	—	—	—	—
#HOUFB31F	Alan	—	4	—	1	25.0%	—	—	—	—
#HOU3DE1M	Boost	—	39	—	5	12.8%	—	—	$7,000	—
#HOU3CX2F	Boost	—	8	—	1	12.5%	—	—	$4,500	—
#HOU3DE2M	Boost	—	18	—	2	11.1%	—	—	—	—
#HOUFB32M	Alan	—	25	—	2	8.0%	—	—	—	—
#HOUKIDS	Alan	—	31	—	2	6.5%	—	—	—	—
#HOU3DE3M	Boost	—	16	—	1	6.3%	—	—	$50	—
#HOU3DE1F	Boost	—	68	—	4	5.9%	—	—	$9,100	—
#HOU3CX1F	Boost	—	100	—	5	5.0%	—	—	$1,000	—
#HOU3CX1M	Boost	—	49	—	2	4.1%	—	—	$3,400	—
#HOU3DE2F	Boost	—	75	—	3	4.0%	—	—	—	—
#HOULP2	Lead Pronto	—	222	—	8	3.6%	—	—	$4,900	—
#HOUFB33F	Alan	—	31	—	1	3.2%	—	—	$8,000	—
#HOU3DE3F	Boost	—	165	—	5	3.0%	—	—	$4,750	—
#HOU11F	Alan	—	105	—	2	1.9%	—	—	$15,550	—
#HOUFB33M	Alan	—	56	—	1	1.8%	—	—	$8,550	—
#HOUFB31M	Alan	—	12	—	0	0.0%	—	—	$4,400	—
#HOU3CX3F	Boost	—	4	—	0	0.0%	—	—	—	—
#HOUFB32F	Alan	—	7	—	0	0.0%	—	—	$2,800	—
#HOU3CX3M	Boost	—	1	—	0	0.0%	—	—	—	—
#HOU13F	Alan	—	1	—	0	0.0%	—	—	$4,050	—
#HOUFB3	Alan	—	0	—	0	—	—	—	$850	—
#HOU12M	Alan	—	0	—	0	—	—	—	$400	—
#HOULP1	Lead Pronto	—	0	—	0	—	—	—	$450	—
#HOU12F	Alan	—	0	—	0	—	—	—	—	—

Dallas 29 campaign codes

—

Spend

1,213

Leads In

4.2%

Conv%

—

Showed

$118,000

Sales Value

Code	Source	Spend	Leads	CPL	Booked	Conv%	Showed	Cost/Book	Sales Value	ROI
#DAL3DE	Boost	—	10	—	2	20.0%	—	—	$7,750	—
#DAL3DE1M	Boost	—	26	—	4	15.4%	—	—	$9,600	—
#DAL3DE2M	Boost	—	7	—	1	14.3%	—	—	$1,150	—
#DALFB32M	Alan	—	14	—	2	14.3%	—	—	$19,600	—
#DAL3DE1F	Boost	—	31	—	4	12.9%	—	—	$3,500	—
#DAL3DE3F	Boost	—	88	—	8	9.1%	—	—	—	—
#DALFB32F	Alan	—	11	—	1	9.1%	—	—	—	—
#DAL3CX3M	Boost	—	23	—	2	8.7%	—	—	—	—
#DAL3CX1F	Boost	—	145	—	11	7.6%	—	—	$8,450	—
#DAL3CX1M	Boost	—	85	—	6	7.1%	—	—	$9,900	—
#DAL3CX2F	Boost	—	16	—	1	6.3%	—	—	—	—
#DALFB33M	Alan	—	32	—	1	3.1%	—	—	$4,000	—
#DAL11F	Alan	—	191	—	5	2.6%	—	—	$15,400	—
#DAL12F	Alan	—	182	—	2	1.1%	—	—	$8,050	—
#DALP2	Lead Pronto	—	174	—	1	0.6%	—	—	$4,000	—
#DALFB33F	Alan	—	50	—	0	0.0%	—	—	—	—
#DAL3DE3M	Boost	—	15	—	0	0.0%	—	—	—	—
#DAL3DE2F	Boost	—	24	—	0	0.0%	—	—	$3,500	—
#DALKIDS	Alan	—	31	—	0	0.0%	—	—	$4,000	—
#DAL3CX2M	Boost	—	17	—	0	0.0%	—	—	—	—
#DALFB31M	Alan	—	11	—	0	0.0%	—	—	$4,000	—
#DAL3CX3F	Boost	—	24	—	0	0.0%	—	—	$50	—
#DALFB31F	Alan	—	6	—	0	0.0%	—	—	$7,950	—
#DALP3F	Lead Pronto	—	0	—	0	—	—	—	$50	—
#DAL13F	Alan	—	0	—	0	—	—	—	$50	—
#DAL3CX	Boost	—	0	—	0	—	—	—	$3,000	—
#DAL12M	Alan	—	0	—	0	—	—	—	—	—
#DALP1F	Lead Pronto	—	0	—	0	—	—	—	—	—
#DALFB3	Alan	—	0	—	0	—	—	—	$4,000	—

New York 29 campaign codes

—

Spend

1,694

Leads In

4.1%

Conv%

—

Showed

$88,599

Sales Value

Code	Source	Spend	Leads	CPL	Booked	Conv%	Showed	Cost/Book	Sales Value	ROI
#NY12M	Alan	—	0	—	1	—	—	—	$3,000	—
#NYFB31M	Alan	—	12	—	7	58.3%	—	—	$8,000	—
#NYFB32M	Alan	—	9	—	2	22.2%	—	—	—	—
#NYFB31F	Alan	—	6	—	1	16.7%	—	—	$4,050	—
#NYIG21F	Alan	—	15	—	2	13.3%	—	—	$25	—
#NYIG21M	Alan	—	40	—	4	10.0%	—	—	$4,800	—
#NYKIDS	Alan	—	138	—	11	8.0%	—	—	$14,550	—
#NYIG22M	Alan	—	33	—	2	6.1%	—	—	—	—
#NYIG22F	Alan	—	101	—	6	5.9%	—	—	$3,000	—
#NY12F	Alan	—	107	—	4	3.7%	—	—	—	—
#NY11F	Alan	—	215	—	8	3.7%	—	—	$4,850	—
#NY3CX1M	Boost	—	138	—	5	3.6%	—	—	$7,000	—
#NYFB33F	Alan	—	28	—	1	3.6%	—	—	—	—
#NY3CX1F	Boost	—	241	—	8	3.3%	—	—	$14,024	—
#NYIG23F	Alan	—	212	—	5	2.4%	—	—	$3,400	—
#NYLP2	Lead Pronto	—	228	—	3	1.3%	—	—	$4,000	—
#NY3CX2M	Boost	—	21	—	0	0.0%	—	—	—	—
#NY3CX3F	Boost	—	33	—	0	0.0%	—	—	—	—
#NYFB32F	Alan	—	14	—	0	0.0%	—	—	—	—
#NYIG23M	Alan	—	44	—	0	0.0%	—	—	—	—
#NY3CX2F	Boost	—	15	—	0	0.0%	—	—	$3,000	—
#NYFB33M	Alan	—	1	—	0	0.0%	—	—	—	—
#NYIG2	Alan	—	11	—	0	0.0%	—	—	—	—
#NYFB3	Alan	—	2	—	0	0.0%	—	—	$4,000	—
#NYIG4	Alan	—	4	—	0	0.0%	—	—	—	—
#NY3CX3M	Boost	—	24	—	0	0.0%	—	—	—	—
#NY3CX	Boost	—	2	—	0	0.0%	—	—	$4,050	—
#NYGD	Alan	—	0	—	0	—	—	—	$6,850	—
#NY13F	Alan	—	0	—	0	—	—	—	—	—

Florida 47 campaign codes

—

Spend

1,866

Leads In

3.9%

Conv%

—

Showed

$179,015

Sales Value

Code	Source	Spend	Leads	CPL	Booked	Conv%	Showed	Cost/Book	Sales Value	ROI
#FL12M	Alan	—	0	—	1	—	—	—	$5,575	—
#FL4IG31F	Alan	—	4	—	1	25.0%	—	—	—	—
#FLFB31F	Alan	—	10	—	2	20.0%	—	—	$4,000	—
#FL3CX3F	Boost	—	5	—	1	20.0%	—	—	—	—
#ORLFB33M	Alan	—	12	—	2	16.7%	—	—	$3,500	—
#FLFB32F	Alan	—	18	—	2	11.1%	—	—	—	—
#ORL4IG32F	Alan	—	10	—	1	10.0%	—	—	—	—
#ORL4IG33M	Alan	—	10	—	1	10.0%	—	—	—	—
#FL4IG31M	Alan	—	26	—	2	7.7%	—	—	$15,100	—
#FL3CX1F	Boost	—	54	—	4	7.4%	—	—	$5,050	—
#ORLFB31M	Alan	—	30	—	2	6.7%	—	—	—	—
#FLFB32M	Alan	—	15	—	1	6.7%	—	—	—	—
#FL3CX1M	Boost	—	37	—	2	5.4%	—	—	—	—
#ORL11F	Alan	—	76	—	4	5.3%	—	—	—	—
#ORL4IG33F	Alan	—	57	—	3	5.3%	—	—	$3,000	—
#FL4IG33F	Alan	—	20	—	1	5.0%	—	—	$8,500	—
#FL11F	Alan	—	171	—	8	4.7%	—	—	$20,150	—
#FLKIDS	Alan	—	115	—	5	4.3%	—	—	$23,600	—
#FLP2	Lead Pronto	—	243	—	10	4.1%	—	—	$24,350	—
#ORL4IG31M	Alan	—	28	—	1	3.6%	—	—	$4,000	—
#FLFB33F	Alan	—	29	—	1	3.4%	—	—	$8,320	—
#ORLFB33F	Alan	—	98	—	3	3.1%	—	—	—	—
#ORLP2	Lead Pronto	—	68	—	2	2.9%	—	—	$250	—
#FL01	Alan	—	102	—	3	2.9%	—	—	$4,000	—
#FL12F	Alan	—	180	—	5	2.8%	—	—	—	—
#ORL11M	Alan	—	93	—	2	2.2%	—	—	—	—
#ORLKIDS	Alan	—	126	—	2	1.6%	—	—	—	—
#ORL12F	Alan	—	76	—	0	0.0%	—	—	—	—
#ORLFB32M	Alan	—	6	—	0	0.0%	—	—	—	—
#ORLFB32F	Alan	—	48	—	0	0.0%	—	—	—	—
#FL4IG33M	Alan	—	5	—	0	0.0%	—	—	—	—
#ORLFB31F	Alan	—	14	—	0	0.0%	—	—	—	—
#FLFB31M	Alan	—	15	—	0	0.0%	—	—	$9,750	—
#FL3CX2M	Boost	—	8	—	0	0.0%	—	—	—	—
#FL3CX2F	Boost	—	7	—	0	0.0%	—	—	—	—
#FL4IG32M	Alan	—	8	—	0	0.0%	—	—	$7,050	—
#FL4IG32F	Alan	—	5	—	0	0.0%	—	—	$4,000	—
#ORL4IG32M	Alan	—	11	—	0	0.0%	—	—	—	—
#FLFB33M	Alan	—	15	—	0	0.0%	—	—	$8,020	—
#FL3CX3M	Boost	—	6	—	0	0.0%	—	—	$2,500	—
#ORL4IG31F	Alan	—	5	—	0	0.0%	—	—	$2,550	—
#FLGD	Alan	—	0	—	0	—	—	—	—	—
#FL3CX	Boost	—	0	—	0	—	—	—	$3,000	—
#FL4IG3	Alan	—	0	—	0	—	—	—	$4,000	—
#FLP1F	Lead Pronto	—	0	—	0	—	—	—	$3,700	—
#FL13F	Alan	—	0	—	0	—	—	—	$2,050	—
#FLP2F	Lead Pronto	—	0	—	0	—	—	—	$3,000	—

Boston 30 campaign codes

—

Spend

936

Leads In

2.6%

Conv%

—

Showed

$67,775

Sales Value

Code	Source	Spend	Leads	CPL	Booked	Conv%	Showed	Cost/Book	Sales Value	ROI
#BO3CX	Boost	—	3	—	1	33.3%	—	—	—	—
#BOSKIDS	Alan	—	82	—	7	8.5%	—	—	—	—
#BOS11F	Alan	—	35	—	2	5.7%	—	—	$400	—
#BOIG23F	Alan	—	71	—	3	4.2%	—	—	$4,000	—
#BOIG22F	Alan	—	28	—	1	3.6%	—	—	$7,000	—
#BO3CX1M	Boost	—	31	—	1	3.2%	—	—	$4,500	—
#BOS11M	Alan	—	31	—	1	3.2%	—	—	$3,050	—
#BOIG21F	Alan	—	46	—	1	2.2%	—	—	$250	—
#BOSLP2	Lead Pronto	—	318	—	6	1.9%	—	—	$10,400	—
#BO3CX1F	Boost	—	57	—	1	1.8%	—	—	—	—
#BOFB32F	Alan	—	15	—	0	0.0%	—	—	—	—
#BOIG21M	Alan	—	20	—	0	0.0%	—	—	$3,050	—
#BOS12F	Alan	—	74	—	0	0.0%	—	—	$4,500	—
#BOFB31M	Alan	—	10	—	0	0.0%	—	—	$1,500	—
#BO3CX3F	Boost	—	17	—	0	0.0%	—	—	—	—
#BO3CX2M	Boost	—	8	—	0	0.0%	—	—	—	—
#BOIG23M	Alan	—	8	—	0	0.0%	—	—	—	—
#BOFB31F	Alan	—	9	—	0	0.0%	—	—	—	—
#BOIG22M	Alan	—	8	—	0	0.0%	—	—	$1,500	—
#BOFB33F	Alan	—	23	—	0	0.0%	—	—	$50	—
#BO3CX3M	Boost	—	14	—	0	0.0%	—	—	—	—
#BOFB32M	Alan	—	4	—	0	0.0%	—	—	$3,125	—
#BO3CX2F	Boost	—	6	—	0	0.0%	—	—	—	—
#BOFB33M	Alan	—	12	—	0	0.0%	—	—	$4,000	—
#BOSA1K	Alan	—	1	—	0	0.0%	—	—	—	—
#BOIG2	Alan	—	5	—	0	0.0%	—	—	$10,500	—
#BOS13F	Alan	—	0	—	0	—	—	—	$6,000	—
#BOSLP1M	Lead Pronto	—	0	—	0	—	—	—	$3,950	—
#BOS12M	Alan	—	0	—	0	—	—	—	—	—
#BOFB3	Alan	—	0	—	0	—	—	—	—	—

Recycled / Other Spend (4AB, N1N, 5AB, 6AB, CMN, TC) — — total

Code	City	Spend	Leads	CPL	Booked	Conv%	Showed	Sales Value
#FL6AB	Florida	—	211	—	—	0.0%	—	$6,650
#CHI4AB	Chicago	—	87	—	—	0.0%	—	$7,550
#NA4AB	Nashville	—	242	—	7	2.9%	—	$3,050
#DAL4AB	Dallas	—	193	—	5	2.6%	—	—
#HOU6AB	Houston	—	259	—	7	2.7%	—	$7,025
#HOU4AB	Houston	—	131	—	—	0.0%	—	—
#CHI6AB	Chicago	—	348	—	8	2.3%	—	$11,475
#NA6AB	Nashville	—	314	—	6	1.9%	—	$9,300
#NACMN	Nashville	—	41	—	3	7.3%	—	$4,000
#DAL6AB	Dallas	—	369	—	10	2.7%	—	$14,350
#NY6AB	New York	—	459	—	12	2.6%	—	$4,850
#HOUCMN	Houston	—	23	—	—	0.0%	—	$8,450
#NY4AB	New York	—	43	—	—	0.0%	—	—
#BOSCMN	Boston	—	19	—	—	0.0%	—	—
#NYCMN	New York	—	53	—	5	9.4%	—	$5,375
#FLCMN	Florida	—	23	—	—	0.0%	—	$4,025
#BOS6AB	Boston	—	133	—	8	6.0%	—	$6,825
#CHICMN	Chicago	—	58	—	5	8.6%	—	$3,050
#HOU5AB	Houston	—	101	—	3	3.0%	—	—
#NY5AB	New York	—	164	—	2	1.2%	—	$10,450
#NA5AB	Nashville	—	52	—	2	3.8%	—	$4,500
#DAL5AB	Dallas	—	75	—	2	2.7%	—	$14,200
#BOS5AB	Boston	—	60	—	—	0.0%	—	$12,950
#FL5AB	Florida	—	64	—	4	6.3%	—	$5,525
#DALCMN	Dallas	—	39	—	2	5.1%	—	—
#BOS4AB	Boston	—	61	—	6	9.8%	—	$4,900
#ORL4AB	Florida	—	91	—	3	3.3%	—	—
#FL4AB	Florida	—	158	—	4	2.5%	—	$14,100
#CHI5AB	Chicago	—	1	—	—	0.0%	—	—
#NAN1N	Nashville	—	54	—	—	0.0%	—	—
#FLN1N	Florida	—	68	—	1	1.5%	—	—
#CHIN1N	Chicago	—	79	—	1	1.3%	—	—
#DALN1N	Dallas	—	74	—	—	0.0%	—	—
#HOUN1N	Houston	—	66	—	1	1.5%	—	—
#BOSN1N	Boston	—	48	—	—	0.0%	—	—
#NYN1N	New York	—	114	—	—	0.0%	—	—
Total Recycled Spend		—	4,375	—	107	2.4%	—	$176,100

Week 27 Feb - 5 Mar 2026

Total Spend

$19,398

fresh $19,398 · recycled —

Cost Per Lead

$9.36

9,495 fresh leads

Cost Per Booking

$234

463 booked · 4.9% conv

Showed

0.0% show rate

Sales Value

$567,540

from CRM closes

Targets

Cost Per Booking

$234

Target: $230

$4 over target (2%)

Lead → Booking Conversion

4.9%

Target: 5%

0.1% below target

City Summary

City	Spend	Leads	CPL	Booked	Conv%	Showed	Show%	Sales Value	Cost/Book
Nashville	$2,437	788	$6.33	59	7.5%	—	0.0%	$49,000	$102
Dallas	$1,405	1,272	$11.07	81	6.4%	—	0.0%	$94,730	$201
Houston	$1,212	1,216	$6.09	65	5.3%	—	0.0%	$87,900	$173
Florida	$6,427	2,135	$12.48	102	4.8%	—	0.0%	$118,125	$321
Boston	$3,750	875	$12.71	36	4.1%	—	0.0%	$43,005	$375
New York	$1,860	1,683	$7.98	65	3.9%	—	0.0%	$89,048	$266
Chicago	$2,308	1,526	$7.23	55	3.6%	—	0.0%	$85,682	$288

Nashville 25 campaign codes

$2,437

Spend

788

Leads In

7.5%

Conv%

—

Showed

$49,000

Sales Value

Code	Source	Spend	Leads	CPL	Booked	Conv%	Showed	Cost/Book	Sales Value	ROI
#NAIG23M	Alan	—	5	—	2	40.0%	—	—	—	—
#NA3CX1M	Boost	—	8	—	2	25.0%	—	—	—	—
#NA3CX1F	Boost	—	32	—	5	15.6%	—	—	$1,550	—
#NAIG21M	Alan	—	13	—	2	15.4%	—	—	—	—
#NA11F	Alan	—	22	—	3	13.6%	—	—	$4,000	—
#NAIG21F	Alan	—	23	—	3	13.0%	—	—	$7,300	—
#NA12F	Alan	—	61	—	7	11.5%	—	—	$50	—
#NAKIDS	Alan	—	18	—	2	11.1%	—	—	$7,000	—
#NA11M	Alan	—	47	—	4	8.5%	—	—	$3,000	—
#NAFB31F	Alan	—	13	—	1	7.7%	—	—	—	—
#NAFB32F	Alan	—	13	—	1	7.7%	—	—	—	—
#NAFB32M	Alan	—	14	—	1	7.1%	—	—	—	—
#NALP2	Lead Pronto	$2,430	384	$6.34	24	6.3%	—	$101	$8,050	+231%
#NAFB33F	Alan	—	25	—	1	4.0%	—	—	$3,400	—
#NAIG23F	Alan	—	36	—	1	2.8%	—	—	$4,050	—
#NALP2F	Lead Pronto	$7	1	$6.53	0	0.0%	—	—	—	-100%
#NAFB33M	Alan	—	11	—	0	0.0%	—	—	$1,500	—
#NA13F	Alan	—	20	—	0	0.0%	—	—	$100	—
#NAFB31M	Alan	—	13	—	0	0.0%	—	—	$5,000	—
#NAIG22F	Alan	—	11	—	0	0.0%	—	—	—	—
#NA3CX2M	Boost	—	2	—	0	0.0%	—	—	—	—
#NA3CX3F	Boost	—	4	—	0	0.0%	—	—	—	—
#NAIG22M	Alan	—	4	—	0	0.0%	—	—	—	—
#NAIG2	Alan	—	6	—	0	0.0%	—	—	$4,000	—
#NA3CX2F	Boost	—	2	—	0	0.0%	—	—	—	—

Dallas 28 campaign codes

$1,405

Spend

1,272

Leads In

6.4%

Conv%

—

Showed

$94,730

Sales Value

Code	Source	Spend	Leads	CPL	Booked	Conv%	Showed	Cost/Book	Sales Value	ROI
#DALFB31M	Alan	—	15	—	4	26.7%	—	—	—	—
#DALFB33F	Alan	—	54	—	8	14.8%	—	—	—	—
#DAL3DE1F	Boost	—	71	—	9	12.7%	—	—	$12,950	—
#DALKIDS	Alan	—	17	—	2	11.8%	—	—	—	—
#DAL3DE2F	Boost	—	38	—	4	10.5%	—	—	—	—
#DALFB33M	Alan	—	35	—	3	8.6%	—	—	—	—
#DAL11F	Alan	—	143	—	12	8.4%	—	—	$11,150	—
#DAL3CX1M	Boost	—	74	—	5	6.8%	—	—	$8,700	—
#DAL3CX1F	Boost	—	140	—	8	5.7%	—	—	$18,250	—
#DAL3DE3F	Boost	—	162	—	9	5.6%	—	—	$12,200	—
#DALP2	Lead Pronto	$1,405	127	$11.07	7	5.5%	—	$201	$3,700	+163%
#DAL3DE2M	Boost	—	19	—	1	5.3%	—	—	—	—
#DAL3CX3F	Boost	—	40	—	2	5.0%	—	—	$2,530	—
#DAL12F	Alan	—	121	—	6	5.0%	—	—	$5,700	—
#DAL3DE1M	Boost	—	48	—	1	2.1%	—	—	$500	—
#DAL3CX3M	Boost	—	30	—	0	0.0%	—	—	—	—
#DAL3CX2F	Boost	—	25	—	0	0.0%	—	—	$550	—
#DALFB32F	Alan	—	15	—	0	0.0%	—	—	—	—
#DALFB32M	Alan	—	22	—	0	0.0%	—	—	$4,000	—
#DALFB31F	Alan	—	10	—	0	0.0%	—	—	$4,000	—
#DAL3CX2M	Boost	—	23	—	0	0.0%	—	—	—	—
#DAL3DE	Boost	—	21	—	0	0.0%	—	—	—	—
#DAL3DE3M	Boost	—	20	—	0	0.0%	—	—	—	—
#DALFB3	Alan	—	2	—	0	0.0%	—	—	—	—
#DAL12M	Alan	—	0	—	0	—	—	—	$3,500	—
#DAL3CX	Boost	—	0	—	0	—	—	—	$3,000	—
#DAL13F	Alan	—	0	—	0	—	—	—	$4,000	—
#DALP1F	Lead Pronto	—	0	—	0	—	—	—	—	—

Houston 25 campaign codes

$1,212

Spend

1,216

Leads In

5.3%

Conv%

—

Showed

$87,900

Sales Value

Code	Source	Spend	Leads	CPL	Booked	Conv%	Showed	Cost/Book	Sales Value	ROI
#HOU3CX2M	Boost	—	2	—	1	50.0%	—	—	$3,000	—
#HOUFB32F	Alan	—	15	—	4	26.7%	—	—	$400	—
#HOUFB31F	Alan	—	6	—	1	16.7%	—	—	—	—
#HOU3DE1M	Boost	—	60	—	6	10.0%	—	—	$6,700	—
#HOU3CX2F	Boost	—	10	—	1	10.0%	—	—	—	—
#HOU3CX1F	Boost	—	77	—	7	9.1%	—	—	$8,050	—
#HOU3DE2M	Boost	—	27	—	2	7.4%	—	—	$50	—
#HOU3DE2F	Boost	—	76	—	5	6.6%	—	—	$4,000	—
#HOU3DE3M	Boost	—	32	—	2	6.3%	—	—	$3,000	—
#HOUFB33F	Alan	—	50	—	3	6.0%	—	—	—	—
#HOU3DE3F	Boost	—	224	—	13	5.8%	—	—	$10,850	—
#HOUKIDS	Alan	—	18	—	1	5.6%	—	—	$4,500	—
#HOU3CX1M	Boost	—	39	—	2	5.1%	—	—	—	—
#HOU3DE1F	Boost	—	85	—	4	4.7%	—	—	$20,850	—
#HOUFB31M	Alan	—	23	—	1	4.3%	—	—	—	—
#HOULP2	Lead Pronto	$1,212	199	$6.09	7	3.5%	—	$173	$8,000	+560%
#HOU3DE	Boost	—	40	—	1	2.5%	—	—	$8,000	—
#HOU11F	Alan	—	139	—	3	2.2%	—	—	$6,000	—
#HOUFB33M	Alan	—	57	—	1	1.8%	—	—	$3,000	—
#HOUFB32M	Alan	—	29	—	0	0.0%	—	—	—	—
#HOU3CX3M	Boost	—	1	—	0	0.0%	—	—	—	—
#HOUFB3	Alan	—	4	—	0	0.0%	—	—	$100	—
#HOU3CX3F	Boost	—	3	—	0	0.0%	—	—	—	—
#HOU13F	Alan	—	0	—	0	—	—	—	$1,400	—
#HOUGD	Alan	—	0	—	0	—	—	—	—	—

Florida 46 campaign codes

$6,427

Spend

2,135

Leads In

4.8%

Conv%

—

Showed

$118,125

Sales Value

Code	Source	Spend	Leads	CPL	Booked	Conv%	Showed	Cost/Book	Sales Value	ROI
#FL4IG3	Alan	—	0	—	1	—	—	—	$8,475	—
#FL12M	Alan	—	0	—	1	—	—	—	—	—
#FL3CX1M	Boost	—	42	—	10	23.8%	—	—	$3,000	—
#FL4IG31M	Alan	—	30	—	6	20.0%	—	—	$5,650	—
#FL3CX2F	Boost	—	6	—	1	16.7%	—	—	—	—
#FLFB31M	Alan	—	18	—	3	16.7%	—	—	$3,100	—
#ORLFB31M	Alan	—	13	—	2	15.4%	—	—	$2,500	—
#FLKIDS	Alan	—	82	—	10	12.2%	—	—	$9,100	—
#FL4IG31F	Alan	—	9	—	1	11.1%	—	—	—	—
#FL4IG32F	Alan	—	10	—	1	10.0%	—	—	$3,400	—
#FL3CX1F	Boost	—	48	—	4	8.3%	—	—	$4,050	—
#ORLKIDS	Alan	—	59	—	4	6.8%	—	—	$4,000	—
#FLFB33M	Alan	—	34	—	2	5.9%	—	—	—	—
#FLFB32F	Alan	—	19	—	1	5.3%	—	—	$10,500	—
#ORLFB32F	Alan	—	38	—	2	5.3%	—	—	$3,000	—
#FL11F	Alan	—	143	—	6	4.2%	—	—	$13,550	—
#ORL11F	Alan	—	120	—	5	4.2%	—	—	$4,100	—
#ORL4IG33M	Alan	—	24	—	1	4.2%	—	—	$50	—
#ORLP2	Lead Pronto	$2,549	178	$14.32	7	3.9%	—	$364	$4,000	+57%
#FLP2	Lead Pronto	$3,877	337	$11.51	13	3.9%	—	$298	$7,125	+84%
#FLFB33F	Alan	—	52	—	2	3.8%	—	—	$4,000	—
#ORL12F	Alan	—	105	—	4	3.8%	—	—	$1,000	—
#ORLFB33F	Alan	—	79	—	3	3.8%	—	—	$50	—
#ORL4IG31M	Alan	—	27	—	1	3.7%	—	—	—	—
#FL4IG33F	Alan	—	31	—	1	3.2%	—	—	$4,100	—
#ORL4IG33F	Alan	—	83	—	2	2.4%	—	—	—	—
#FL12F	Alan	—	225	—	5	2.2%	—	—	$4,000	—
#ORL11M	Alan	—	107	—	2	1.9%	—	—	$4,000	—
#FL01	Alan	—	92	—	1	1.1%	—	—	$7,000	—
#FL4IG32M	Alan	—	11	—	0	0.0%	—	—	—	—
#FL4IG33M	Alan	—	13	—	0	0.0%	—	—	—	—
#ORL4IG32M	Alan	—	19	—	0	0.0%	—	—	—	—
#ORL4IG32F	Alan	—	15	—	0	0.0%	—	—	—	—
#FL3CX2M	Boost	—	2	—	0	0.0%	—	—	—	—
#ORL4IG31F	Alan	—	7	—	0	0.0%	—	—	—	—
#ORLFB31F	Alan	—	4	—	0	0.0%	—	—	—	—
#ORLFB32M	Alan	—	10	—	0	0.0%	—	—	—	—
#FL3CX	Boost	—	1	—	0	0.0%	—	—	—	—
#FLFB31F	Alan	—	23	—	0	0.0%	—	—	$1,550	—
#FL3CX3F	Boost	—	4	—	0	0.0%	—	—	—	—
#FLFB32M	Alan	—	7	—	0	0.0%	—	—	$4,000	—
#ORLFB33M	Alan	—	5	—	0	0.0%	—	—	$2,800	—
#FL3CX3M	Boost	—	3	—	0	0.0%	—	—	—	—
#FLGD	Alan	—	0	—	0	—	—	—	—	—
#FL13F	Alan	—	0	—	0	—	—	—	$25	—
#FLP1F	Lead Pronto	—	0	—	0	—	—	—	—	—

Boston 29 campaign codes

$3,750

Spend

875

Leads In

4.1%

Conv%

—

Showed

$43,005

Sales Value

Code	Source	Spend	Leads	CPL	Booked	Conv%	Showed	Cost/Book	Sales Value	ROI
#BOIG21M	Alan	—	9	—	3	33.3%	—	—	—	—
#BO3CX	Boost	—	9	—	3	33.3%	—	—	$1,000	—
#BOS11M	Alan	—	4	—	1	25.0%	—	—	$100	—
#BOFB32M	Alan	—	6	—	1	16.7%	—	—	—	—
#BOFB33M	Alan	—	8	—	1	12.5%	—	—	$4,000	—
#BOIG23M	Alan	—	19	—	2	10.5%	—	—	—	—
#BOSKIDS	Alan	—	44	—	4	9.1%	—	—	$5,400	—
#BOFB31M	Alan	—	13	—	1	7.7%	—	—	—	—
#BOIG22M	Alan	—	17	—	1	5.9%	—	—	—	—
#BO3CX1M	Boost	—	22	—	1	4.5%	—	—	—	—
#BOS11F	Alan	—	67	—	3	4.5%	—	—	$250	—
#BOIG23F	Alan	—	79	—	3	3.8%	—	—	$6,500	—
#BOIG21F	Alan	—	29	—	1	3.4%	—	—	$6,050	—
#BOSLP2	Lead Pronto	$3,750	295	$12.71	10	3.4%	—	$375	$7,915	+111%
#BO3CX1F	Boost	—	64	—	1	1.6%	—	—	$3,500	—
#BO3CX3F	Boost	—	23	—	0	0.0%	—	—	—	—
#BOS12F	Alan	—	4	—	0	0.0%	—	—	$490	—
#BOFB33F	Alan	—	30	—	0	0.0%	—	—	$400	—
#BO3CX2M	Boost	—	14	—	0	0.0%	—	—	—	—
#BOIG22F	Alan	—	38	—	0	0.0%	—	—	$7,000	—
#BO3CX2F	Boost	—	8	—	0	0.0%	—	—	—	—
#BOIG2	Alan	—	6	—	0	0.0%	—	—	—	—
#BO3CX3M	Boost	—	27	—	0	0.0%	—	—	—	—
#BOFB31F	Alan	—	13	—	0	0.0%	—	—	—	—
#BOFB32F	Alan	—	24	—	0	0.0%	—	—	$400	—
#BOSA1K	Alan	—	1	—	0	0.0%	—	—	—	—
#BOSA1M	Alan	—	1	—	0	0.0%	—	—	—	—
#BOFB3	Alan	—	1	—	0	0.0%	—	—	—	—
#BOS13F	Alan	—	0	—	0	—	—	—	—	—

New York 30 campaign codes

$1,860

Spend

1,683

Leads In

3.9%

Conv%

—

Showed

$89,048

Sales Value

Code	Source	Spend	Leads	CPL	Booked	Conv%	Showed	Cost/Book	Sales Value	ROI
#NYFB31M	Alan	—	0	—	1	—	—	—	$2,049	—
#NYFB33F	Alan	—	10	—	2	20.0%	—	—	$4,000	—
#NYKIDS	Alan	—	80	—	6	7.5%	—	—	$26,800	—
#NY3CX1M	Boost	—	144	—	9	6.3%	—	—	$4,000	—
#NYIG22F	Alan	—	95	—	5	5.3%	—	—	$3,500	—
#NY11F	Alan	—	253	—	13	5.1%	—	—	$11,850	—
#NY12F	Alan	—	125	—	6	4.8%	—	—	$4,050	—
#NYIG22M	Alan	—	29	—	1	3.4%	—	—	$3,000	—
#NYIG23F	Alan	—	190	—	6	3.2%	—	—	—	—
#NYLP2	Lead Pronto	$1,860	233	$7.98	7	3.0%	—	$266	$10,000	+438%
#NYIG21M	Alan	—	37	—	1	2.7%	—	—	$3,000	—
#NY3CX3F	Boost	—	38	—	1	2.6%	—	—	—	—
#NYIG23M	Alan	—	39	—	1	2.6%	—	—	$500	—
#NY3CX1F	Boost	—	255	—	6	2.4%	—	—	$4,050	—
#NY3CX3M	Boost	—	62	—	0	0.0%	—	—	—	—
#NY3CX2F	Boost	—	28	—	0	0.0%	—	—	—	—
#NY3CX2M	Boost	—	32	—	0	0.0%	—	—	—	—
#NYIG2	Alan	—	6	—	0	0.0%	—	—	$400	—
#NYIG21F	Alan	—	18	—	0	0.0%	—	—	$4,050	—
#NYFB32M	Alan	—	1	—	0	0.0%	—	—	—	—
#NYFB33M	Alan	—	4	—	0	0.0%	—	—	—	—
#NYIG4	Alan	—	3	—	0	0.0%	—	—	—	—
#NYFB3	Alan	—	1	—	0	0.0%	—	—	$3,000	—
#NYGD	Alan	—	0	—	0	—	—	—	$100	—
#NYFB31F	Alan	—	0	—	0	—	—	—	$699	—
#NY25	Alan	—	0	—	0	—	—	—	—	—
#NYFB32F	Alan	—	0	—	0	—	—	—	—	—
#NY13F	Alan	—	0	—	0	—	—	—	—	—
#NYLP1F	Lead Pronto	—	0	—	0	—	—	—	—	—
#NY12M	Alan	—	0	—	0	—	—	—	$4,000	—

Chicago 27 campaign codes

$2,308

Spend

1,526

Leads In

3.6%

Conv%

—

Showed

$85,682

Sales Value

Code	Source	Spend	Leads	CPL	Booked	Conv%	Showed	Cost/Book	Sales Value	ROI
#CHIFB3	Alan	—	3	—	3	100.0%	—	—	$450	—
#CHI3CX2F	Boost	—	2	—	1	50.0%	—	—	—	—
#CHI3CX2M	Boost	—	7	—	1	14.3%	—	—	—	—
#CHIFB31M	Alan	—	99	—	13	13.1%	—	—	$14,800	—
#CHI3CX1M	Boost	—	15	—	1	6.7%	—	—	$1,000	—
#CHI3CX3F	Boost	—	16	—	1	6.3%	—	—	—	—
#CHIFB33F	Alan	—	49	—	3	6.1%	—	—	—	—
#CHI3CX1F	Boost	—	35	—	2	5.7%	—	—	—	—
#CHIIG21M	Alan	—	35	—	2	5.7%	—	—	—	—
#CHIFB32M	Alan	—	19	—	1	5.3%	—	—	$5,000	—
#CHIIG22F	Alan	—	94	—	3	3.2%	—	—	$1,250	—
#CHI11F	Alan	—	168	—	5	3.0%	—	—	$11,150	—
#CHIIG21F	Alan	—	38	—	1	2.6%	—	—	$6,400	—
#CHILP2	Lead Pronto	$2,308	319	$7.23	8	2.5%	—	$288	$14,700	+537%
#CHI12F	Alan	—	251	—	5	2.0%	—	—	$4,500	—
#CHIIG23F	Alan	—	287	—	5	1.7%	—	—	$8,482	—
#CHIIG22M	Alan	—	13	—	0	0.0%	—	—	—	—
#CHIKIDS	Alan	—	20	—	0	0.0%	—	—	$8,000	—
#CHI3CX3M	Boost	—	4	—	0	0.0%	—	—	—	—
#CHIFB33M	Alan	—	9	—	0	0.0%	—	—	—	—
#CHIFB32F	Alan	—	14	—	0	0.0%	—	—	—	—
#CHIIG23M	Alan	—	10	—	0	0.0%	—	—	—	—
#CHIFB31F	Alan	—	17	—	0	0.0%	—	—	—	—
#CHIIG2	Alan	—	1	—	0	0.0%	—	—	$6,550	—
#CHIA1M	Alan	—	1	—	0	0.0%	—	—	—	—
#CHIGD	Alan	—	0	—	0	—	—	—	$400	—
#CHILP1F	Lead Pronto	—	0	—	0	—	—	—	$3,000	—

Recycled / Other Spend (4AB, N1N, 5AB, 6AB, CMN, TC) — — total

Code	City	Spend	Leads	CPL	Booked	Conv%	Showed	Sales Value
#DAL4AB	Dallas	—	59	—	1	1.7%	—	$6,828
#HOU4AB	Houston	—	38	—	—	0.0%	—	—
#DALN1N	Dallas	—	26	—	—	0.0%	—	—
#CHI4AB	Chicago	—	133	—	1	0.8%	—	$5,500
#NA4AB	Nashville	—	122	—	4	3.3%	—	$10,050
#NA6AB	Nashville	—	226	—	5	2.2%	—	$13,825
#BOS5AB	Boston	—	45	—	2	4.4%	—	—
#FL6AB	Florida	—	217	—	7	3.2%	—	$10,600
#NY4AB	New York	—	30	—	—	0.0%	—	—
#FL4AB	Florida	—	101	—	1	1.0%	—	$6,500
#HOU6AB	Houston	—	208	—	5	2.4%	—	$6,500
#NY6AB	New York	—	420	—	8	1.9%	—	$24,000
#NY5AB	New York	—	175	—	3	1.7%	—	$10,525
#BOS4AB	Boston	—	50	—	1	2.0%	—	$50
#DAL6AB	Dallas	—	237	—	4	1.7%	—	$450
#NYCMN	New York	—	62	—	5	8.1%	—	—
#BOS6AB	Boston	—	141	—	1	0.7%	—	$6,500
#HOUCMN	Houston	—	21	—	4	19.0%	—	—
#CHI6AB	Chicago	—	246	—	6	2.4%	—	$3,875
#FLCMN	Florida	—	13	—	—	0.0%	—	$3,000
#DALCMN	Dallas	—	33	—	2	6.1%	—	—
#CHICMN	Chicago	—	39	—	2	5.1%	—	$14,825
#NACMN	Nashville	—	37	—	4	10.8%	—	$3,500
#FL5AB	Florida	—	71	—	1	1.4%	—	$3,000
#HOU5AB	Houston	—	94	—	1	1.1%	—	$10,000
#NYN1N	New York	—	46	—	1	2.2%	—	—
#FLN1N	Florida	—	43	—	1	2.3%	—	—
#HOUN1N	Houston	—	56	—	2	3.6%	—	—
#CHIN1N	Chicago	—	36	—	2	5.6%	—	—
#BOSN1N	Boston	—	20	—	1	5.0%	—	—
#BOSCMN	Boston	—	18	—	1	5.6%	—	—
#DAL5AB	Dallas	—	87	—	2	2.3%	—	$6,600
#NA5AB	Nashville	—	65	—	3	4.6%	—	$1,500
#ORL4AB	Florida	—	32	—	—	0.0%	—	—
#NAN1N	Nashville	—	19	—	—	0.0%	—	—
#CHI5AB	Chicago	—	1	—	—	0.0%	—	—
Total Recycled Spend		—	3,267	—	81	2.5%	—	$165,228

December 2025

Total Spend

$448,327

fresh $446,253 · recycled $2,074

Cost Per Lead

$10.93

41,306 fresh leads

Cost Per Booking

$224

2023 booked · 4.9% conv

Showed

1,085

53.6% show rate

Sales Value

$2,290,638

from CRM closes

Targets

Cost Per Booking

$224

Target: $230

Under target

Lead → Booking Conversion

4.9%

Target: 5%

0.1% below target

City Summary

City	Spend	Leads	CPL	Booked	Conv%	Showed	Show%	Sales Value	Cost/Book
Nashville	$52,327	4,095	$12.89	237	5.8%	114	48.1%	$246,879	$224
Florida	$50,003	5,268	$10.04	299	5.7%	153	51.2%	$314,032	$178
Chicago	$46,139	4,990	$9.28	278	5.6%	172	61.9%	$321,346	$166
Houston	$54,888	5,900	$9.31	293	5.0%	152	51.9%	$355,125	$188
Dallas	$55,164	5,704	$9.76	279	4.9%	168	60.2%	$340,650	$201
Boston	$57,601	4,220	$13.68	179	4.2%	103	57.5%	$237,900	$324
New York	$130,130	11,129	$11.78	458	4.1%	223	48.7%	$474,706	$288

Nashville 43 campaign codes

$52,327

Spend

4,095

Leads In

5.8%

Conv%

114

Showed

$246,879

Sales Value

Code	Source	Spend	Leads	CPL	Booked	Conv%	Showed	Cost/Book	Sales Value	ROI
#NA25	Alan	—	3	—	1	33.3%	1	—	$25	—
#NA11F	Alan	$7,184	365	$19.68	38	10.4%	14	$189	$39,175	+445%
#NA13F	Alan	$3,427	168	$21.28	17	10.1%	5	$202	$9,964	+191%
#NAFB3	Alan	$11,601	1,163	$10.99	74	6.4%	44	$157	$68,290	+489%
#NA11	Alan	—	32	—	2	6.3%	1	—	$19,275	—
#NA3CX	Boost	$4,133	408	$10.91	23	5.6%	14	$180	$31,900	+672%
#NA12F	Alan	$4,197	117	$37.15	6	5.1%	2	$700	$1,500	-64%
#NAIG2	Alan	$13,852	1,141	$14.28	54	4.7%	27	$257	$71,200	+414%
#NALP3F	Lead Pronto	$1,843	107	$18.80	5	4.7%	2	$369	$2,000	+9%
#NALP3M	Lead Pronto	$577	45	$13.73	2	4.4%	—	$288	—	-100%
#NALP1F	Lead Pronto	$2,025	277	$7.53	10	3.6%	4	$202	$3,550	+75%
#NALP1M	Lead Pronto	$1,339	80	$17.62	2	2.5%	—	$669	—	-100%
#NALP2F	Lead Pronto	$2,150	189	$11.75	3	1.6%	—	$717	—	-100%
#NAGD	Alan	—	0	—	0	—	—	—	—	—
#NALP2	Lead Pronto	—	0	—	0	—	—	—	—	—
#NA11M	Alan	—	0	—	0	—	—	—	—	—
#NA12M	Alan	—	0	—	0	—	—	—	—	—
#NA13M	Alan	—	0	—	0	—	—	—	—	—
#NA3CX1F	Boost	—	0	—	0	—	—	—	—	—
#NA3CX1M	Boost	—	0	—	0	—	—	—	—	—
#NA3CX2F	Boost	—	0	—	0	—	—	—	—	—
#NA3CX2M	Boost	—	0	—	0	—	—	—	—	—
#NA3CX3F	Boost	—	0	—	0	—	—	—	—	—
#NA3CX3M	Boost	—	0	—	0	—	—	—	—	—
#NA3CXD	Boost	—	0	—	0	—	—	—	—	—
#NA3CXED	Boost	—	0	—	0	—	—	—	—	—
#NAFB31F	Alan	—	0	—	0	—	—	—	—	—
#NAFB31M	Alan	—	0	—	0	—	—	—	—	—
#NAFB32F	Alan	—	0	—	0	—	—	—	—	—
#NAFB32M	Alan	—	0	—	0	—	—	—	—	—
#NAFB33F	Alan	—	0	—	0	—	—	—	—	—
#NAFB33M	Alan	—	0	—	0	—	—	—	—	—
#NAFB3E	Alan	—	0	—	0	—	—	—	—	—
#NAIG21F	Alan	—	0	—	0	—	—	—	—	—
#NAIG21M	Alan	—	0	—	0	—	—	—	—	—
#NAIG22F	Alan	—	0	—	0	—	—	—	—	—
#NAIG22M	Alan	—	0	—	0	—	—	—	—	—
#NAIG23F	Alan	—	0	—	0	—	—	—	—	—
#NAIG23M	Alan	—	0	—	0	—	—	—	—	—
#NAIG2E	Alan	—	0	—	0	—	—	—	—	—
#NAKIDS	Alan	—	0	—	0	—	—	—	—	—
#NALP1	Lead Pronto	—	0	—	0	—	—	—	—	—
#NALP2M	Lead Pronto	—	0	—	0	—	—	—	—	—

Florida 68 campaign codes

$50,003

Spend

5,268

Leads In

5.7%

Conv%

153

Showed

$314,032

Sales Value

Code	Source	Spend	Leads	CPL	Booked	Conv%	Showed	Cost/Book	Sales Value	ROI
#FLP2M	Lead Pronto	$644	18	$35.77	2	11.1%	2	$322	$5,000	+677%
#FLP1M	Lead Pronto	$1,340	107	$13.81	10	9.3%	6	$134	$8,050	+501%
#FLP3F	Lead Pronto	$890	11	$80.94	1	9.1%	1	$890	$6,000	+574%
#FL4IG3	Alan	$21,800	1,881	$13.96	139	7.4%	60	$157	$149,174	+584%
#FL01	Alan	—	286	—	18	6.3%	11	—	$17,275	—
#FLP2F	Lead Pronto	$922	16	$57.62	1	6.3%	1	$922	$4,000	+334%
#FL3CX	Boost	$6,595	806	$8.82	47	5.8%	17	$140	$39,950	+506%
#FLP1F	Lead Pronto	$1,188	213	$5.85	12	5.6%	6	$99	$4,000	+237%
#FLFB3	Alan	$10,327	840	$15.08	42	5.0%	26	$246	$53,255	+416%
#FL11F	Alan	$2,163	364	$6.23	15	4.1%	13	$144	$8,100	+274%
#FL13F	Alan	$2,234	350	$6.53	6	1.7%	3	$372	$800	-64%
#FL12F	Alan	$1,887	375	$5.14	6	1.6%	7	$315	$4,000	+112%
#FL25	Alan	—	1	—	0	0.0%	—	—	—	—
#FLGD	Alan	—	0	—	0	—	—	—	$14,428	—
#FL11M	Alan	—	0	—	0	—	—	—	—	—
#FL12M	Alan	—	0	—	0	—	—	—	—	—
#FL13M	Alan	—	0	—	0	—	—	—	—	—
#FL3CX1F	Boost	—	0	—	0	—	—	—	—	—
#FL3CX1M	Boost	—	0	—	0	—	—	—	—	—
#FL3CX2F	Boost	—	0	—	0	—	—	—	—	—
#FL3CX2M	Boost	—	0	—	0	—	—	—	—	—
#FL3CX3F	Boost	—	0	—	0	—	—	—	—	—
#FL3CX3M	Boost	—	0	—	0	—	—	—	—	—
#FL3CXD	Boost	—	0	—	0	—	—	—	—	—
#FL3CXED	Boost	—	0	—	0	—	—	—	—	—
#FL4IG31F	Alan	—	0	—	0	—	—	—	—	—
#FL4IG31M	Alan	—	0	—	0	—	—	—	—	—
#FL4IG32F	Alan	—	0	—	0	—	—	—	—	—
#FL4IG32M	Alan	—	0	—	0	—	—	—	—	—
#FL4IG33F	Alan	—	0	—	0	—	—	—	—	—
#FL4IG33M	Alan	—	0	—	0	—	—	—	—	—
#FL4IG3E	Alan	—	0	—	0	—	—	—	—	—
#FLFB31F	Alan	—	0	—	0	—	—	—	—	—
#FLFB31M	Alan	—	0	—	0	—	—	—	—	—
#FLFB32F	Alan	—	0	—	0	—	—	—	—	—
#FLFB32M	Alan	—	0	—	0	—	—	—	—	—
#FLFB33F	Alan	—	0	—	0	—	—	—	—	—
#FLFB33M	Alan	—	0	—	0	—	—	—	—	—
#FLFB3E	Alan	—	0	—	0	—	—	—	—	—
#FLKIDS	Alan	—	0	—	0	—	—	—	—	—
#FLLP2	Lead Pronto	—	0	—	0	—	—	—	—	—
#FLP2	Lead Pronto	—	0	—	0	—	—	—	—	—
#FLP3M	Lead Pronto	$14	0	—	0	—	—	—	—	-100%
#ORL11F	Alan	—	0	—	0	—	—	—	—	—
#ORL11M	Alan	—	0	—	0	—	—	—	—	—
#ORL12F	Alan	—	0	—	0	—	—	—	—	—
#ORL25	Alan	—	0	—	0	—	—	—	—	—
#ORL3CX1F	Boost	—	0	—	0	—	—	—	—	—
#ORL3CX1M	Boost	—	0	—	0	—	—	—	—	—
#ORL3CX2F	Boost	—	0	—	0	—	—	—	—	—
#ORL3CX2M	Boost	—	0	—	0	—	—	—	—	—
#ORL3CX3F	Boost	—	0	—	0	—	—	—	—	—
#ORL3CX3M	Boost	—	0	—	0	—	—	—	—	—
#ORL4IG31F	Alan	—	0	—	0	—	—	—	—	—
#ORL4IG31M	Alan	—	0	—	0	—	—	—	—	—
#ORL4IG32F	Alan	—	0	—	0	—	—	—	—	—
#ORL4IG32M	Alan	—	0	—	0	—	—	—	—	—
#ORL4IG33F	Alan	—	0	—	0	—	—	—	—	—
#ORL4IG33M	Alan	—	0	—	0	—	—	—	—	—
#ORLD	Alan	—	0	—	0	—	—	—	—	—
#ORLFB31F	Alan	—	0	—	0	—	—	—	—	—
#ORLFB31M	Alan	—	0	—	0	—	—	—	—	—
#ORLFB32F	Alan	—	0	—	0	—	—	—	—	—
#ORLFB32M	Alan	—	0	—	0	—	—	—	—	—
#ORLFB33F	Alan	—	0	—	0	—	—	—	—	—
#ORLFB33M	Alan	—	0	—	0	—	—	—	—	—
#ORLKIDS	Alan	—	0	—	0	—	—	—	—	—
#ORLP2	Lead Pronto	—	0	—	0	—	—	—	—	—

Chicago 45 campaign codes

$46,139

Spend

4,990

Leads In

5.6%

Conv%

172

Showed

$321,346

Sales Value

Code	Source	Spend	Leads	CPL	Booked	Conv%	Showed	Cost/Book	Sales Value	ROI
#CHI11F	Alan	$1,608	384	$4.41	33	8.6%	19	$49	$24,050	+1395%
#CHIIG2	Alan	$18,211	1,836	$11.83	112	6.1%	50	$163	$113,665	+524%
#CHILP2F	Lead Pronto	$1,025	68	$16.27	4	5.9%	2	$256	$7,000	+583%
#CHI3CX	Boost	$4,057	449	$9.99	25	5.6%	22	$162	$42,177	+940%
#CHILP1F	Lead Pronto	$1,196	113	$11.61	6	5.3%	4	$199	$2,500	+109%
#CHIFB3	Alan	$13,315	1,545	$10.11	78	5.0%	59	$171	$104,204	+683%
#CHILP3F	Lead Pronto	$1,284	109	$12.71	5	4.6%	3	$257	$7,400	+477%
#CHI13F	Alan	$2,508	178	$14.49	7	3.9%	6	$358	$2,000	-20%
#CHI12F	Alan	$1,877	218	$9.07	8	3.7%	7	$235	$8,050	+329%
#CHILP3M	Lead Pronto	$933	64	$16.09	0	0.0%	—	—	—	-100%
#CHILP1M	Lead Pronto	$125	10	$15.65	0	0.0%	—	—	—	-100%
#CHILP2M	Lead Pronto	—	5	—	0	0.0%	—	—	—	—
#CHIA1M	Alan	—	8	—	0	0.0%	—	—	$6,050	—
#CHIGD	Alan	—	0	—	0	—	—	—	$250	—
#CHIKIDS	Alan	—	0	—	0	—	—	—	$4,000	—
#CHIA1F	Alan	—	3	—	0	0.0%	—	—	—	—
#CHI11M	Alan	—	0	—	0	—	—	—	—	—
#CHI12M	Alan	—	0	—	0	—	—	—	—	—
#CHI13M	Alan	—	0	—	0	—	—	—	—	—
#CHI25	Alan	—	0	—	0	—	—	—	—	—
#CHI3CX1F	Boost	—	0	—	0	—	—	—	—	—
#CHI3CX1M	Boost	—	0	—	0	—	—	—	—	—
#CHI3CX2F	Boost	—	0	—	0	—	—	—	—	—
#CHI3CX2M	Boost	—	0	—	0	—	—	—	—	—
#CHI3CX3F	Boost	—	0	—	0	—	—	—	—	—
#CHI3CX3M	Boost	—	0	—	0	—	—	—	—	—
#CHI3CXD	Boost	—	0	—	0	—	—	—	—	—
#CHI3CXED	Boost	—	0	—	0	—	—	—	—	—
#CHIA1	Alan	—	0	—	0	—	—	—	—	—
#CHIA1K	Alan	—	0	—	0	—	—	—	—	—
#CHIFB31F	Alan	—	0	—	0	—	—	—	—	—
#CHIFB31M	Alan	—	0	—	0	—	—	—	—	—
#CHIFB32F	Alan	—	0	—	0	—	—	—	—	—
#CHIFB32M	Alan	—	0	—	0	—	—	—	—	—
#CHIFB33F	Alan	—	0	—	0	—	—	—	—	—
#CHIFB33M	Alan	—	0	—	0	—	—	—	—	—
#CHIFB3E	Alan	—	0	—	0	—	—	—	—	—
#CHIIG21F	Alan	—	0	—	0	—	—	—	—	—
#CHIIG21M	Alan	—	0	—	0	—	—	—	—	—
#CHIIG22F	Alan	—	0	—	0	—	—	—	—	—
#CHIIG22M	Alan	—	0	—	0	—	—	—	—	—
#CHIIG23F	Alan	—	0	—	0	—	—	—	—	—
#CHIIG23M	Alan	—	0	—	0	—	—	—	—	—
#CHIIG2E	Alan	—	0	—	0	—	—	—	—	—
#CHILP2	Lead Pronto	—	0	—	0	—	—	—	—	—

Houston 45 campaign codes

$54,888

Spend

5,900

Leads In

5.0%

Conv%

152

Showed

$355,125

Sales Value

Code	Source	Spend	Leads	CPL	Booked	Conv%	Showed	Cost/Book	Sales Value	ROI
#HOUA1F	Alan	—	0	—	1	—	—	—	$4,300	—
#HOULP1	Lead Pronto	$434	30	$542.68	3	10.0%	—	$145	$11,500	+2549%
#HOUFB3	Alan	$14,971	1,323	$13.28	89	6.7%	44	$168	$95,825	+540%
#HOU3DE	Boost	$13,361	1,648	$9.29	96	5.8%	55	$139	$121,975	+813%
#HOU11F	Alan	$3,227	356	$9.30	19	5.3%	6	$170	$9,450	+193%
#HOULP1F	Lead Pronto	$1,346	79	$17.71	4	5.1%	4	$337	$8,400	+524%
#HOU3CX	Boost	$11,066	1,287	$9.38	52	4.0%	24	$213	$61,575	+456%
#HOU13F	Alan	$2,439	114	$21.78	4	3.5%	2	$610	$50	-98%
#HOU12F	Alan	$2,440	163	$15.35	5	3.1%	2	$488	$450	-82%
#HOULP2F	Lead Pronto	$461	39	$11.83	1	2.6%	—	$461	—	-100%
#HOULP1M	Lead Pronto	$1,282	39	$32.87	1	2.6%	1	$1,282	$50	-96%
#HOULP2	Lead Pronto	$1,523	673	$2.85	16	2.4%	12	$95	$31,950	+1998%
#HOULP3F	Lead Pronto	$1,392	96	$15.46	2	2.1%	2	$696	$1,200	-14%
#HOULP3M	Lead Pronto	—	5	—	0	0.0%	—	—	—	—
#HOULP2M	Lead Pronto	$946	48	$20.12	0	0.0%	—	—	$1,500	+59%
#HOUGD	Alan	—	0	—	0	—	—	—	$6,900	—
#HOU11M	Alan	—	0	—	0	—	—	—	—	—
#HOU12M	Alan	—	0	—	0	—	—	—	—	—
#HOU13M	Alan	—	0	—	0	—	—	—	—	—
#HOU3CX1F	Boost	—	0	—	0	—	—	—	—	—
#HOU3CX1M	Boost	—	0	—	0	—	—	—	—	—
#HOU3CX2F	Boost	—	0	—	0	—	—	—	—	—
#HOU3CX2M	Boost	—	0	—	0	—	—	—	—	—
#HOU3CX3F	Boost	—	0	—	0	—	—	—	—	—
#HOU3CX3M	Boost	—	0	—	0	—	—	—	—	—
#HOU3CXD	Boost	—	0	—	0	—	—	—	—	—
#HOU3CXED	Boost	—	0	—	0	—	—	—	—	—
#HOU3DE1F	Boost	—	0	—	0	—	—	—	—	—
#HOU3DE1M	Boost	—	0	—	0	—	—	—	—	—
#HOU3DE2F	Boost	—	0	—	0	—	—	—	—	—
#HOU3DE2M	Boost	—	0	—	0	—	—	—	—	—
#HOU3DE3F	Boost	—	0	—	0	—	—	—	—	—
#HOU3DE3M	Boost	—	0	—	0	—	—	—	—	—
#HOU3DEE	Boost	—	0	—	0	—	—	—	—	—
#HOUA1K	Alan	—	0	—	0	—	—	—	—	—
#HOUA1M	Alan	—	0	—	0	—	—	—	—	—
#HOUFB31F	Alan	—	0	—	0	—	—	—	—	—
#HOUFB31M	Alan	—	0	—	0	—	—	—	—	—
#HOUFB32F	Alan	—	0	—	0	—	—	—	—	—
#HOUFB32M	Alan	—	0	—	0	—	—	—	—	—
#HOUFB33F	Alan	—	0	—	0	—	—	—	—	—
#HOUFB33M	Alan	—	0	—	0	—	—	—	—	—
#HOUFB3E	Alan	—	0	—	0	—	—	—	—	—
#HOUKIDS	Alan	—	0	—	0	—	—	—	—	—
#HOUA1	Alan	—	0	—	0	—	—	—	—	—

Dallas 43 campaign codes

$55,164

Spend

5,704

Leads In

4.9%

Conv%

168

Showed

$340,650

Sales Value

Code	Source	Spend	Leads	CPL	Booked	Conv%	Showed	Cost/Book	Sales Value	ROI
#DAL11	Alan	—	53	—	5	9.4%	1	—	$8,250	—
#DALFB3	Alan	$10,356	820	$13.94	56	6.8%	41	$185	$68,550	+562%
#DAL11F	Alan	$3,611	312	$11.84	21	6.7%	11	$172	$24,250	+572%
#DALKIDS	Alan	$1,115	85	$13.44	5	5.9%	4	$223	$5,350	+380%
#DAL3DE	Boost	$12,850	1,471	$10.47	84	5.7%	50	$153	$122,700	+855%
#DALP1M	Lead Pronto	$1,304	128	$10.51	6	4.7%	6	$217	$11,550	+786%
#DAL12F	Alan	$3,446	360	$9.90	15	4.2%	11	$230	$500	-85%
#DALP3F	Lead Pronto	$847	75	$12.10	3	4.0%	3	$282	$4,050	+378%
#DAL3CX	Boost	$16,684	1,833	$9.78	69	3.8%	35	$242	$84,700	+408%
#DALP1F	Lead Pronto	$1,769	191	$9.41	7	3.7%	4	$253	$400	-77%
#DAL13F	Alan	$2,089	280	$7.85	7	2.5%	2	$298	$3,050	+46%
#DALP3M	Lead Pronto	$977	74	$14.16	1	1.4%	—	$977	—	-100%
#DALP2F	Lead Pronto	$85	16	$5.33	0	0.0%	—	—	—	-100%
#DALP2M	Lead Pronto	$30	5	$7.51	0	0.0%	—	—	—	-100%
#DALGD	Alan	—	0	—	0	—	—	—	$7,250	—
#DALP2	Lead Pronto	—	1	—	0	0.0%	—	—	$50	—
#DAL11M	Alan	—	0	—	0	—	—	—	—	—
#DAL12M	Alan	—	0	—	0	—	—	—	—	—
#DAL13M	Alan	—	0	—	0	—	—	—	—	—
#DAL25	Alan	—	0	—	0	—	—	—	—	—
#DAL3CX1F	Boost	—	0	—	0	—	—	—	—	—
#DAL3CX1M	Boost	—	0	—	0	—	—	—	—	—
#DAL3CX2F	Boost	—	0	—	0	—	—	—	—	—
#DAL3CX2M	Boost	—	0	—	0	—	—	—	—	—
#DAL3CX3F	Boost	—	0	—	0	—	—	—	—	—
#DAL3CX3M	Boost	—	0	—	0	—	—	—	—	—
#DAL3CXD	Boost	—	0	—	0	—	—	—	—	—
#DAL3CXED	Boost	—	0	—	0	—	—	—	—	—
#DAL3DE1F	Boost	—	0	—	0	—	—	—	—	—
#DAL3DE1M	Boost	—	0	—	0	—	—	—	—	—
#DAL3DE2F	Boost	—	0	—	0	—	—	—	—	—
#DAL3DE2M	Boost	—	0	—	0	—	—	—	—	—
#DAL3DE3F	Boost	—	0	—	0	—	—	—	—	—
#DAL3DE3M	Boost	—	0	—	0	—	—	—	—	—
#DAL3DEE	Boost	—	0	—	0	—	—	—	—	—
#DALFB31F	Alan	—	0	—	0	—	—	—	—	—
#DALFB31M	Alan	—	0	—	0	—	—	—	—	—
#DALFB32F	Alan	—	0	—	0	—	—	—	—	—
#DALFB32M	Alan	—	0	—	0	—	—	—	—	—
#DALFB33F	Alan	—	0	—	0	—	—	—	—	—
#DALFB33M	Alan	—	0	—	0	—	—	—	—	—
#DALFB3E	Alan	—	0	—	0	—	—	—	—	—
#DALP1	Lead Pronto	—	0	—	0	—	—	—	—	—

Boston 46 campaign codes

$57,601

Spend

4,220

Leads In

4.2%

Conv%

103

Showed

$237,900

Sales Value

Code	Source	Spend	Leads	CPL	Booked	Conv%	Showed	Cost/Book	Sales Value	ROI
#BOSA1M	Alan	—	4	—	1	25.0%	—	—	$4,000	—
#BOSLP3M	Lead Pronto	$1,166	50	$23.32	4	8.0%	3	$291	$6,300	+440%
#BOSKIDS	Alan	$627	55	$11.40	3	5.5%	4	$209	$425	-32%
#BOS12F	Alan	$2,215	75	$31.65	4	5.3%	4	$554	$5,350	+142%
#BOS11F	Alan	$5,048	386	$13.39	20	5.2%	9	$252	$13,075	+159%
#BOSLP1M	Lead Pronto	$946	40	$24.25	2	5.0%	1	$473	$2,750	+191%
#BOSLP3F	Lead Pronto	$1,169	61	$20.87	3	4.9%	—	$390	—	-100%
#BOSLP2F	Lead Pronto	$832	62	$14.86	3	4.8%	1	$277	$50	-94%
#BOIG2	Alan	$21,661	1,818	$12.67	80	4.4%	44	$271	$74,625	+245%
#BOSLP2M	Lead Pronto	$1,227	51	$25.04	2	3.9%	—	$614	—	-100%
#BO3CX	Boost	$7,694	804	$10.06	31	3.9%	17	$248	$66,475	+764%
#BOFB3	Alan	$12,115	689	$19.29	25	3.6%	19	$485	$41,350	+241%
#BOS13F	Alan	$1,728	65	$27.44	1	1.5%	1	$1,728	$4,050	+134%
#BOSLP1F	Lead Pronto	$1,172	56	$21.70	0	0.0%	—	—	—	-100%
#BOSA1K	Alan	—	4	—	0	0.0%	—	—	—	—
#BOSGD	Alan	—	0	—	0	—	—	—	$15,400	—
#BOS11	Alan	—	0	—	0	—	—	—	$4,050	—
#BO3CX1F	Boost	—	0	—	0	—	—	—	—	—
#BO3CX1M	Boost	—	0	—	0	—	—	—	—	—
#BO3CX2F	Boost	—	0	—	0	—	—	—	—	—
#BO3CX2M	Boost	—	0	—	0	—	—	—	—	—
#BO3CX3F	Boost	—	0	—	0	—	—	—	—	—
#BO3CX3M	Boost	—	0	—	0	—	—	—	—	—
#BO3CXD	Boost	—	0	—	0	—	—	—	—	—
#BO3CXED	Boost	—	0	—	0	—	—	—	—	—
#BOFB31F	Alan	—	0	—	0	—	—	—	—	—
#BOFB31M	Alan	—	0	—	0	—	—	—	—	—
#BOFB32F	Alan	—	0	—	0	—	—	—	—	—
#BOFB32M	Alan	—	0	—	0	—	—	—	—	—
#BOFB33F	Alan	—	0	—	0	—	—	—	—	—
#BOFB33M	Alan	—	0	—	0	—	—	—	—	—
#BOFB3E	Alan	—	0	—	0	—	—	—	—	—
#BOIG21F	Alan	—	0	—	0	—	—	—	—	—
#BOIG21M	Alan	—	0	—	0	—	—	—	—	—
#BOIG22F	Alan	—	0	—	0	—	—	—	—	—
#BOIG22M	Alan	—	0	—	0	—	—	—	—	—
#BOIG23F	Alan	—	0	—	0	—	—	—	—	—
#BOIG23M	Alan	—	0	—	0	—	—	—	—	—
#BOIG2E	Alan	—	0	—	0	—	—	—	—	—
#BOS11M	Alan	—	0	—	0	—	—	—	—	—
#BOS12M	Alan	—	0	—	0	—	—	—	—	—
#BOS13M	Alan	—	0	—	0	—	—	—	—	—
#BOS25	Alan	—	0	—	0	—	—	—	—	—
#BOSA1F	Alan	—	0	—	0	—	—	—	—	—
#BOSLP1	Lead Pronto	—	0	—	0	—	—	—	—	—
#BOSLP2	Lead Pronto	—	0	—	0	—	—	—	—	—

New York 46 campaign codes

$130,130

Spend

11,129

Leads In

4.1%

Conv%

223

Showed

$474,706

Sales Value

Code	Source	Spend	Leads	CPL	Booked	Conv%	Showed	Cost/Book	Sales Value	ROI
#NYLP1	Lead Pronto	—	0	—	1	—	—	—	—	—
#NY25	Alan	—	8	—	2	25.0%	1	—	$2,500	—
#NYKIDS	Alan	$1,113	108	$10.40	12	11.1%	9	$93	$9,775	+778%
#NYLP2M	Lead Pronto	$1,662	98	$18.88	9	9.2%	6	$185	$8,100	+388%
#NYFB3E	Alan	$289	16	$18.09	1	6.3%	2	$289	$7,000	+2319%
#NYLP3M	Lead Pronto	$268	19	$15.77	1	5.3%	1	$268	$25	-91%
#NYFB3	Alan	$33,225	1,972	$19.46	102	5.2%	44	$326	$98,799	+197%
#NYLP2F	Lead Pronto	$2,718	219	$13.26	11	5.0%	5	$247	$9,425	+247%
#NY11	Alan	—	67	—	3	4.5%	—	—	$18,475	—
#NYLP1M	Lead Pronto	$2,068	138	$16.95	6	4.3%	3	$345	$1,500	-27%
#NY3CX	Boost	$40,192	3,306	$13.02	133	4.0%	62	$302	$171,332	+326%
#NY11F	Alan	$6,366	655	$10.57	26	4.0%	8	$245	$17,950	+182%
#NYIG2	Alan	$25,637	3,225	$8.75	115	3.6%	63	$223	$112,100	+337%
#NYLP1F	Lead Pronto	$3,522	410	$8.98	14	3.4%	8	$252	$8,050	+129%
#NY12F	Alan	$6,114	385	$16.66	11	2.9%	6	$556	$125	-98%
#NY13F	Alan	$6,074	421	$15.07	10	2.4%	5	$607	$5,550	-9%
#NYLP3F	Lead Pronto	$881	71	$14.45	1	1.4%	—	$881	$3,000	+240%
#NYIG4	Alan	—	10	—	0	0.0%	—	—	—	—
#NYLP2	Lead Pronto	—	1	—	0	0.0%	—	—	—	—
#NYGD	Alan	—	0	—	0	—	—	—	$1,000	—
#NY11M	Alan	—	0	—	0	—	—	—	—	—
#NY12M	Alan	—	0	—	0	—	—	—	—	—
#NY13M	Alan	—	0	—	0	—	—	—	—	—
#NY3CB	Alan	—	0	—	0	—	—	—	—	—
#NY3CX1F	Boost	—	0	—	0	—	—	—	—	—
#NY3CX1M	Boost	—	0	—	0	—	—	—	—	—
#NY3CX2F	Boost	—	0	—	0	—	—	—	—	—
#NY3CX2M	Boost	—	0	—	0	—	—	—	—	—
#NY3CX3F	Boost	—	0	—	0	—	—	—	—	—
#NY3CX3M	Boost	—	0	—	0	—	—	—	—	—
#NYC3XCD	Alan	—	0	—	0	—	—	—	—	—
#NYC3XCED	Alan	—	0	—	0	—	—	—	—	—
#NYFB2	Alan	—	0	—	0	—	—	—	—	—
#NYFB31F	Alan	—	0	—	0	—	—	—	—	—
#NYFB31M	Alan	—	0	—	0	—	—	—	—	—
#NYFB32F	Alan	—	0	—	0	—	—	—	—	—
#NYFB32M	Alan	—	0	—	0	—	—	—	—	—
#NYFB33F	Alan	—	0	—	0	—	—	—	—	—
#NYFB33M	Alan	—	0	—	0	—	—	—	—	—
#NYIG21F	Alan	—	0	—	0	—	—	—	—	—
#NYIG21M	Alan	—	0	—	0	—	—	—	—	—
#NYIG22F	Alan	—	0	—	0	—	—	—	—	—
#NYIG22M	Alan	—	0	—	0	—	—	—	—	—
#NYIG23F	Alan	—	0	—	0	—	—	—	—	—
#NYIG23M	Alan	—	0	—	0	—	—	—	—	—
#NYIG2E	Alan	—	0	—	0	—	—	—	—	—

Recycled / Other Spend (4AB, N1N, 5AB, 6AB, CMN, TC) — $2,074 total

Code	City	Spend	Leads	CPL	Booked	Conv%	Showed	Sales Value
#NY4AB	New York	$576	960	$0.61	21	2.2%	10	$33,249
#FL4AB	Florida	$535	753	$0.72	26	3.5%	12	$32,349
#NA4AB	Nashville	$356	463	$0.78	28	6.0%	7	$30,155
#BOS4AB	Boston	$313	441	$0.72	10	2.3%	9	$18,650
#CHI4AB	Chicago	$151	213	$0.71	9	4.2%	3	$13,300
#HOU4AB	Houston	$82	104	$0.79	7	6.7%	—	$2,000
#DAL4AB	Dallas	$61	130	$0.49	7	5.4%	1	$8,600
#DAL6AB	Dallas	—	1597	—	11	0.7%	8	$9,050
#HOU6AB	Houston	—	1338	—	22	1.6%	10	$40,050
#NY6AB	New York	—	2534	—	36	1.4%	11	$32,325
#FLCMN	Florida	—	71	—	1	1.4%	—	—
#NYCMN	New York	—	305	—	9	3.0%	3	$4,625
#FL6AB	Florida	—	1204	—	14	1.2%	10	$25,675
#NA6AB	Nashville	—	1191	—	23	1.9%	9	$23,625
#BOS6AB	Boston	—	931	—	18	1.9%	10	$11,850
#NACMN	Nashville	—	163	—	11	6.7%	4	$4,275
#CHICMN	Chicago	—	197	—	20	10.2%	11	$8,275
#CHI6AB	Chicago	—	988	—	27	2.7%	11	$19,641
#NA5AB	Nashville	—	442	—	10	2.3%	8	$12,375
#NY5AB	New York	—	1188	—	13	1.1%	7	$10,200
#BOS5AB	Boston	—	373	—	10	2.7%	7	$14,900
#HOU5AB	Houston	—	747	—	4	0.5%	4	$4,050
#HOUCMN	Houston	—	137	—	12	8.8%	6	$8,325
#FL5AB	Florida	—	531	—	7	1.3%	2	$10,125
#DALCMN	Dallas	—	219	—	16	7.3%	8	$16,400
#NYTC	New York	—	25	—	11	44.0%	4	$13,025
#DAL5AB	Dallas	—	637	—	27	4.2%	14	$25,975
#HOUTC	Houston	—	39	—	41	105.1%	8	$22,700
#BOSCMN	Boston	—	130	—	5	3.8%	4	$14,050
#BOSTC	Boston	—	26	—	22	84.6%	4	$400
#FLTC	Florida	—	30	—	24	80.0%	3	$10,400
#NATC	Nashville	—	13	—	10	76.9%	4	$4,774
#CHI5AB	Chicago	—	2	—	—	0.0%	—	$4,000
#DALTC	Dallas	—	5	—	10	200.0%	—	$25,950
Total Recycled Spend		$2,074	18,127	—	522	2.9%	212	$515,343

January 2026

Total Spend

$537,328

fresh $534,884 · recycled $2,444

Cost Per Lead

$13.06

45,314 fresh leads

Cost Per Booking

$297

1935 booked · 4.3% conv

Showed

1,101

56.9% show rate

Sales Value

$2,807,807

from CRM closes

Targets

Cost Per Booking

$297

Target: $230

$67 over target (29%)

Lead → Booking Conversion

4.3%

Target: 5%

0.7% below target

City Summary

City	Spend	Leads	CPL	Booked	Conv%	Showed	Show%	Sales Value	Cost/Book
Nashville	$67,665	4,684	$15.63	234	5.0%	125	53.4%	$339,635	$305
Chicago	$64,507	6,368	$11.39	309	4.9%	171	55.3%	$391,275	$222
Dallas	$77,123	7,116	$11.51	321	4.5%	222	69.2%	$446,484	$251
Florida	$84,624	7,322	$14.04	317	4.3%	194	61.2%	$453,314	$306
New York	$102,142	8,602	$12.81	338	3.9%	171	50.6%	$445,347	$322
Boston	$73,817	4,678	$18.29	179	3.8%	100	55.9%	$337,402	$453
Houston	$65,006	6,544	$10.45	237	3.6%	118	49.8%	$393,550	$290

Nashville 43 campaign codes

$67,665

Spend

4,684

Leads In

5.0%

Conv%

125

Showed

$339,635

Sales Value

Code	Source	Spend	Leads	CPL	Booked	Conv%	Showed	Cost/Book	Sales Value	ROI
#NA25	Alan	—	1	—	1	100.0%	—	—	$500	—
#NA3CX2M	Boost	$120	9	$13.37	2	22.2%	1	$60	$50	-58%
#NALP1M	Lead Pronto	—	6	—	1	16.7%	—	—	$50	—
#NAFB3	Alan	$4,886	421	$47.80	44	10.5%	18	$111	$107,150	+2093%
#NAFB31M	Alan	$2,007	124	$16.18	12	9.7%	9	$167	$13,050	+550%
#NAIG22M	Alan	$1,626	95	$17.12	7	7.4%	3	$232	$3,400	+109%
#NA3CX1M	Boost	$896	68	$13.17	5	7.4%	5	$179	$10,100	+1028%
#NAFB32F	Alan	$1,135	71	$15.99	5	7.0%	1	$227	$4,500	+296%
#NAFB32M	Alan	$1,448	89	$16.27	6	6.7%	3	$241	$8,000	+453%
#NAFB31F	Alan	$790	48	$16.45	3	6.3%	3	$263	$500	-37%
#NA3CX	Boost	$1,765	152	$46.28	9	5.9%	2	$196	$17,150	+872%
#NAIG2	Alan	$9,981	734	$46.62	43	5.9%	17	$232	$67,230	+574%
#NA3CX1F	Boost	$2,233	168	$13.29	9	5.4%	6	$248	$5,000	+124%
#NA11F	Alan	$5,504	335	$16.43	17	5.1%	12	$324	$12,990	+136%
#NA12F	Alan	$6,534	269	$25.33	13	4.8%	7	$503	$3,025	-54%
#NAFB33F	Alan	$2,155	132	$16.33	6	4.5%	3	$359	$50	-98%
#NAIG21M	Alan	$2,370	142	$16.69	6	4.2%	5	$395	$3,000	+27%
#NA12M	Alan	—	166	—	7	4.2%	3	—	$2,750	—
#NAFB33M	Alan	$1,777	108	$16.45	4	3.7%	2	$444	$3,000	+69%
#NAIG21F	Alan	$3,719	218	$17.06	8	3.7%	7	$465	$4,000	+8%
#NAIG22F	Alan	$2,266	131	$17.30	4	3.1%	2	$567	$3,950	+74%
#NAKIDS	Alan	$1,421	72	$19.74	2	2.8%	2	$711	$8,000	+463%
#NALP2F	Lead Pronto	$596	76	$10.64	2	2.6%	—	$298	—	-100%
#NAIG23M	Alan	$3,217	191	$16.85	5	2.6%	3	$643	$6,550	+104%
#NA3CX3F	Boost	$521	39	$13.37	1	2.6%	—	$521	—	-100%
#NA13F	Alan	$3,654	124	$31.23	3	2.4%	4	$1,218	$16,240	+344%
#NAIG23F	Alan	$3,719	215	$17.30	5	2.3%	4	$744	$7,050	+90%
#NALP2	Lead Pronto	—	178	—	3	1.7%	3	—	$8,050	—
#NALP3F	Lead Pronto	$1,180	104	$12.04	1	1.0%	—	$1,180	$100	-92%
#NALP1F	Lead Pronto	$1,572	150	$11.73	0	0.0%	—	—	$7,800	+396%
#NA3CX3M	Boost	$334	25	$13.37	0	0.0%	—	—	—	-100%
#NALP1	Lead Pronto	—	1	—	0	0.0%	—	—	—	—
#NA3CX2F	Boost	$241	18	$13.37	0	0.0%	—	—	—	-100%
#NAGD	Alan	—	0	—	0	—	—	—	$8,900	—
#NA11	Alan	—	0	—	0	—	—	—	$7,500	—
#NALP3M	Lead Pronto	—	4	—	0	0.0%	—	—	—	—
#NA11M	Alan	—	0	—	0	—	—	—	—	—
#NA13M	Alan	—	0	—	0	—	—	—	—	—
#NA3CXD	Boost	—	0	—	0	—	—	—	—	—
#NA3CXED	Boost	—	0	—	0	—	—	—	—	—
#NAFB3E	Alan	—	0	—	0	—	—	—	—	—
#NAIG2E	Alan	—	0	—	0	—	—	—	—	—
#NALP2M	Lead Pronto	—	0	—	0	—	—	—	—	—

Chicago 45 campaign codes

$64,507

Spend

6,368

Leads In

4.9%

Conv%

171

Showed

$391,275

Sales Value

Code	Source	Spend	Leads	CPL	Booked	Conv%	Showed	Cost/Book	Sales Value	ROI
#CHI3CX	Boost	$2,287	228	$35.11	29	12.7%	8	$79	$45,550	+1892%
#CHI3CX3F	Boost	$227	17	$13.37	2	11.8%	1	$114	—	-100%
#CHIFB3	Alan	$4,824	495	$62.12	56	11.3%	12	$86	$111,925	+2220%
#CHI3CX1F	Boost	$1,939	145	$13.37	16	11.0%	12	$121	$13,750	+609%
#CHILP1F	Lead Pronto	$1,598	85	$21.03	7	8.2%	3	$228	$400	-75%
#CHIFB31F	Alan	$2,680	185	$14.49	15	8.1%	13	$179	$8,250	+208%
#CHIFB31M	Alan	$5,200	359	$14.49	25	7.0%	17	$208	$18,600	+258%
#CHIFB32M	Alan	$1,202	83	$14.49	5	6.0%	3	$240	$5,000	+316%
#CHI3CX1M	Boost	$1,030	77	$13.37	4	5.2%	5	$257	$400	-61%
#CHI11F	Alan	$8,316	957	$9.40	46	4.8%	32	$181	$34,200	+311%
#CHIKIDS	Alan	$3,486	134	$26.02	6	4.5%	5	$581	$4,000	+15%
#CHI12M	Alan	—	386	—	17	4.4%	10	—	$10,450	—
#CHILP2F	Lead Pronto	$2,194	73	$32.75	3	4.1%	2	$731	$1,750	-20%
#CHIFB32F	Alan	$2,318	160	$14.49	6	3.8%	2	$386	$6,700	+189%
#CHIIG2	Alan	$4,614	673	$33.46	25	3.7%	7	$185	$80,500	+1645%
#CHIFB33F	Alan	$4,085	282	$14.49	9	3.2%	8	$454	$3,050	-25%
#CHIIG23F	Alan	$7,660	757	$10.12	20	2.6%	16	$383	$4,850	-37%
#CHI12F	Alan	$1,529	259	$6.71	6	2.3%	3	$255	$10,900	+613%
#CHI13F	Alan	$3,909	253	$17.22	5	2.0%	3	$782	$4,500	+15%
#CHIIG22F	Alan	$2,803	277	$10.12	4	1.4%	5	$701	$15,500	+453%
#CHILP3F	Lead Pronto	$1,525	81	$20.61	1	1.2%	1	$1,525	$7,400	+385%
#CHILP2	Lead Pronto	—	306	—	2	0.7%	3	—	$2,100	—
#CHIA1M	Alan	—	9	—	0	0.0%	—	—	—	—
#CHIIG22M	Alan	$40	4	$10.12	0	0.0%	—	—	—	-100%
#CHI3CX2F	Boost	$134	10	$13.37	0	0.0%	—	—	—	-100%
#CHIFB33M	Alan	$377	26	$14.49	0	0.0%	—	—	—	-100%
#CHI3CX3M	Boost	$214	16	$13.37	0	0.0%	—	—	—	-100%
#CHIIG23M	Alan	$81	8	$10.12	0	0.0%	—	—	—	-100%
#CHI3CX2M	Boost	$174	13	$13.37	0	0.0%	—	—	—	-100%
#CHIIG21M	Alan	$51	5	$10.12	0	0.0%	—	—	—	-100%
#CHIIG21F	Alan	$10	1	$10.12	0	0.0%	—	—	—	-100%
#CHIGD	Alan	—	0	—	0	—	—	—	$1,500	—
#CHILP3M	Lead Pronto	—	4	—	0	0.0%	—	—	—	—
#CHI11M	Alan	—	0	—	0	—	—	—	—	—
#CHI13M	Alan	—	0	—	0	—	—	—	—	—
#CHI25	Alan	—	0	—	0	—	—	—	—	—
#CHI3CXD	Boost	—	0	—	0	—	—	—	—	—
#CHI3CXED	Boost	—	0	—	0	—	—	—	—	—
#CHIA1	Alan	—	0	—	0	—	—	—	—	—
#CHIA1F	Alan	—	0	—	0	—	—	—	—	—
#CHIA1K	Alan	—	0	—	0	—	—	—	—	—
#CHIFB3E	Alan	—	0	—	0	—	—	—	—	—
#CHIIG2E	Alan	—	0	—	0	—	—	—	—	—
#CHILP1M	Lead Pronto	—	0	—	0	—	—	—	—	—
#CHILP2M	Lead Pronto	—	0	—	0	—	—	—	—	—

Dallas 43 campaign codes

$77,123

Spend

7,116

Leads In

4.5%

Conv%

222

Showed

$446,484

Sales Value

Code	Source	Spend	Leads	CPL	Booked	Conv%	Showed	Cost/Book	Sales Value	ROI
#DAL3DE	Boost	$3,814	434	$44.98	58	13.4%	24	$66	$111,828	+2832%
#DAL3DE1M	Boost	$1,390	119	$11.68	10	8.4%	7	$139	$12,000	+763%
#DAL3DE1F	Boost	$1,961	167	$11.74	13	7.8%	10	$151	$10,450	+433%
#DALP1M	Lead Pronto	$560	65	$9.82	5	7.7%	2	$112	$6,450	+1052%
#DALFB31M	Alan	$2,565	184	$13.94	14	7.6%	15	$183	$6,200	+142%
#DAL3CX1M	Boost	$3,565	274	$13.01	19	6.9%	14	$188	$10,100	+183%
#DALFB33M	Alan	$2,929	209	$14.01	12	5.7%	9	$244	$4,000	+37%
#DALFB3	Alan	$3,756	397	$66.05	22	5.5%	17	$171	$83,578	+2125%
#DAL3DE3F	Boost	$4,290	364	$11.78	19	5.2%	13	$226	$6,450	+50%
#DALFB31F	Alan	$1,444	104	$13.88	5	4.8%	9	$289	$3,000	+108%
#DALFB32F	Alan	$1,570	112	$14.01	5	4.5%	4	$314	$13,500	+760%
#DAL3CX1F	Boost	$6,659	510	$13.06	22	4.3%	19	$303	$5,950	-11%
#DAL12M	Alan	—	302	—	13	4.3%	6	—	$15,800	—
#DALP3F	Lead Pronto	$2,898	148	$20.13	6	4.1%	8	$483	$8,500	+193%
#DALFB32M	Alan	$2,060	149	$13.83	6	4.0%	7	$343	$15,850	+669%
#DALKIDS	Alan	$2,490	130	$19.31	5	3.8%	5	$498	$8,050	+223%
#DAL3DE3M	Boost	$939	79	$11.88	3	3.8%	3	$313	$3,450	+268%
#DAL3CX	Boost	$10,159	890	$34.94	33	3.7%	16	$308	$42,050	+314%
#DAL12F	Alan	$2,334	330	$7.96	10	3.0%	4	$233	$23,028	+887%
#DALFB33F	Alan	$3,378	241	$14.01	7	2.9%	6	$483	$1,000	-70%
#DAL3DE2F	Boost	$1,390	118	$11.78	3	2.5%	2	$463	$7,000	+403%
#DAL13F	Alan	$3,072	360	$9.22	9	2.5%	7	$341	$9,950	+224%
#DAL11F	Alan	$3,025	487	$6.66	12	2.5%	9	$252	$17,150	+467%
#DALP1F	Lead Pronto	$3,188	240	$14.43	5	2.1%	4	$638	$6,550	+105%
#DAL3DE2M	Boost	$654	55	$11.88	1	1.8%	—	$654	—	-100%
#DAL3CX2M	Boost	$1,058	81	$13.06	1	1.2%	1	$1,058	$2,000	+89%
#DAL3CX3F	Boost	$2,507	193	$12.99	2	1.0%	—	$1,254	—	-100%
#DALP2	Lead Pronto	—	112	—	1	0.9%	1	—	$4,000	—
#DAL3CX2F	Boost	$1,240	95	$13.06	0	0.0%	—	—	—	-100%
#DAL3CX3M	Boost	$1,998	154	$12.97	0	0.0%	—	—	—	-100%
#DALP3M	Lead Pronto	$232	13	$19.30	0	0.0%	—	—	—	-100%
#DALGD	Alan	—	0	—	0	—	—	—	$6,150	—
#DALP1	Lead Pronto	—	0	—	0	—	—	—	$2,000	—
#DAL11	Alan	—	0	—	0	—	—	—	$450	—
#DAL11M	Alan	—	0	—	0	—	—	—	—	—
#DAL13M	Alan	—	0	—	0	—	—	—	—	—
#DAL25	Alan	—	0	—	0	—	—	—	—	—
#DAL3CXD	Boost	—	0	—	0	—	—	—	—	—
#DAL3CXED	Boost	—	0	—	0	—	—	—	—	—
#DAL3DEE	Boost	—	0	—	0	—	—	—	—	—
#DALFB3E	Alan	—	0	—	0	—	—	—	—	—
#DALP2F	Lead Pronto	—	0	—	0	—	—	—	—	—
#DALP2M	Lead Pronto	—	0	—	0	—	—	—	—	—

Florida 68 campaign codes

$84,624

Spend

7,322

Leads In

4.3%

Conv%

194

Showed

$453,314

Sales Value

Code	Source	Spend	Leads	CPL	Booked	Conv%	Showed	Cost/Book	Sales Value	ROI
#FLP1M	Lead Pronto	$2,128	74	$30.40	8	10.8%	5	$266	$10,650	+401%
#FLFB31M	Alan	$1,726	133	$12.98	14	10.5%	11	$123	$18,150	+951%
#FLFB3	Alan	$2,845	306	$69.59	26	8.5%	10	$109	$46,250	+1525%
#FL3CX1M	Boost	$1,891	134	$14.11	11	8.2%	8	$172	$7,000	+270%
#FL3CX3F	Boost	$387	27	$14.33	2	7.4%	1	$193	$6,050	+1464%
#FL3CX2M	Boost	$201	14	$14.33	1	7.1%	1	$201	$1,500	+648%
#FL3CX	Boost	$5,516	468	$29.62	30	6.4%	20	$184	$58,219	+955%
#FL11F	Alan	$5,183	623	$9.29	33	5.3%	18	$157	$18,950	+266%
#FL4IG3	Alan	$10,118	849	$37.52	44	5.2%	22	$230	$126,450	+1150%
#FLP2F	Lead Pronto	$1,691	79	$21.96	4	5.1%	3	$423	$5,000	+196%
#FLP1F	Lead Pronto	$4,852	121	$45.77	6	5.0%	5	$809	$15,750	+225%
#FLFB31F	Alan	$2,171	164	$13.24	8	4.9%	6	$271	$4,150	+91%
#FL4IG31M	Alan	$2,557	167	$15.31	8	4.8%	6	$320	$4,550	+78%
#FL3CX1F	Boost	$2,866	204	$14.05	9	4.4%	8	$318	$3,550	+24%
#FL4IG31F	Alan	$1,058	71	$14.90	3	4.2%	3	$353	$4,000	+278%
#FL4IG32M	Alan	$1,878	124	$15.15	5	4.0%	4	$376	$1,200	-36%
#FL01	Alan	—	328	—	13	4.0%	10	—	$25,225	—
#FL12M	Alan	—	371	—	14	3.8%	8	—	$4,800	—
#FL3CX2F	Boost	$401	28	$14.33	1	3.6%	—	$401	—	-100%
#FLFB33M	Alan	$1,915	149	$12.85	5	3.4%	7	$383	$4,550	+138%
#FL13F	Alan	$7,764	432	$19.91	14	3.2%	8	$555	$17,600	+127%
#FLKIDS	Alan	$4,909	256	$19.18	7	2.7%	5	$701	$8,000	+63%
#FLFB32M	Alan	$1,038	77	$13.49	2	2.6%	2	$519	$8,000	+670%
#FL12F	Alan	$6,243	520	$13.90	13	2.5%	3	$480	$7,050	+13%
#FLFB33F	Alan	$3,250	246	$13.21	6	2.4%	4	$542	$250	-92%
#FL4IG32F	Alan	$1,942	124	$15.66	3	2.4%	2	$647	$50	-97%
#FL4IG33M	Alan	$1,263	83	$15.21	2	2.4%	—	$631	—	-100%
#FL4IG33F	Alan	$5,272	337	$15.64	8	2.4%	4	$659	$11,900	+126%
#FLFB32F	Alan	$1,807	136	$13.29	3	2.2%	—	$602	—	-100%
#FLP2	Lead Pronto	—	595	—	13	2.2%	10	—	$4,400	—
#FLP2M	Lead Pronto	$1,608	71	$24.00	1	1.4%	—	$1,608	$5,000	+211%
#FL3CX3M	Boost	$143	10	$14.33	0	0.0%	—	—	—	-100%
#FLGD	Alan	—	0	—	0	—	—	—	$25,070	—
#FLP3F	Lead Pronto	—	1	—	0	0.0%	—	—	—	—
#FL11M	Alan	—	0	—	0	—	—	—	—	—
#FL13M	Alan	—	0	—	0	—	—	—	—	—
#FL25	Alan	—	0	—	0	—	—	—	—	—
#FL3CXD	Boost	—	0	—	0	—	—	—	—	—
#FL3CXED	Boost	—	0	—	0	—	—	—	—	—
#FL4IG3E	Alan	—	0	—	0	—	—	—	—	—
#FLFB3E	Alan	—	0	—	0	—	—	—	—	—
#FLLP2	Lead Pronto	—	0	—	0	—	—	—	—	—
#FLP3M	Lead Pronto	—	0	—	0	—	—	—	—	—
#ORL11F	Alan	—	0	—	0	—	—	—	—	—
#ORL11M	Alan	—	0	—	0	—	—	—	—	—
#ORL12F	Alan	—	0	—	0	—	—	—	—	—
#ORL25	Alan	—	0	—	0	—	—	—	—	—
#ORL3CX1F	Boost	—	0	—	0	—	—	—	—	—
#ORL3CX1M	Boost	—	0	—	0	—	—	—	—	—
#ORL3CX2F	Boost	—	0	—	0	—	—	—	—	—
#ORL3CX2M	Boost	—	0	—	0	—	—	—	—	—
#ORL3CX3F	Boost	—	0	—	0	—	—	—	—	—
#ORL3CX3M	Boost	—	0	—	0	—	—	—	—	—
#ORL4IG31F	Alan	—	0	—	0	—	—	—	—	—
#ORL4IG31M	Alan	—	0	—	0	—	—	—	—	—
#ORL4IG32F	Alan	—	0	—	0	—	—	—	—	—
#ORL4IG32M	Alan	—	0	—	0	—	—	—	—	—
#ORL4IG33F	Alan	—	0	—	0	—	—	—	—	—
#ORL4IG33M	Alan	—	0	—	0	—	—	—	—	—
#ORLD	Alan	—	0	—	0	—	—	—	—	—
#ORLFB31F	Alan	—	0	—	0	—	—	—	—	—
#ORLFB31M	Alan	—	0	—	0	—	—	—	—	—
#ORLFB32F	Alan	—	0	—	0	—	—	—	—	—
#ORLFB32M	Alan	—	0	—	0	—	—	—	—	—
#ORLFB33F	Alan	—	0	—	0	—	—	—	—	—
#ORLFB33M	Alan	—	0	—	0	—	—	—	—	—
#ORLKIDS	Alan	—	0	—	0	—	—	—	—	—
#ORLP2	Lead Pronto	—	0	—	0	—	—	—	—	—

New York 46 campaign codes

$102,142

Spend

8,602

Leads In

3.9%

Conv%

171

Showed

$445,347

Sales Value

Code	Source	Spend	Leads	CPL	Booked	Conv%	Showed	Cost/Book	Sales Value	ROI
#NY11	Alan	—	0	—	1	—	—	—	$4,050	—
#NYFB3E	Alan	$38	2	$18.86	1	50.0%	—	$38	$7,000	+18460%
#NY25	Alan	—	6	—	1	16.7%	—	—	—	—
#NYLP3F	Lead Pronto	—	6	—	1	16.7%	—	—	—	—
#NYLP1M	Lead Pronto	—	7	—	1	14.3%	—	—	$1,500	—
#NYIG4	Alan	—	21	—	2	9.5%	—	—	—	—
#NYIG21M	Alan	$1,055	105	$10.05	8	7.6%	4	$132	$7,500	+611%
#NYFB31M	Alan	$3,112	171	$18.20	13	7.6%	6	$239	$15,825	+409%
#NYIG22M	Alan	$902	88	$10.25	6	6.8%	2	$150	—	-100%
#NYFB31F	Alan	$1,942	106	$18.32	7	6.6%	2	$277	$3,400	+75%
#NYIG2	Alan	$7,450	933	$25.12	61	6.5%	27	$122	$83,650	+1023%
#NY3CX1M	Boost	$5,146	320	$16.08	18	5.6%	11	$286	$12,500	+143%
#NY3CX1F	Boost	$7,915	488	$16.22	27	5.5%	15	$293	$17,325	+119%
#NYKIDS	Alan	$2,796	143	$19.55	7	4.9%	3	$399	$11,425	+309%
#NYFB32F	Alan	$1,942	105	$18.50	5	4.8%	3	$388	$3,500	+80%
#NYFB3	Alan	$5,676	528	$60.08	25	4.7%	10	$227	$64,299	+1033%
#NY3CX	Boost	$17,865	1,245	$32.45	55	4.4%	26	$325	$136,398	+663%
#NY12M	Alan	—	333	—	14	4.2%	7	—	$3,025	—
#NY3CX2F	Boost	$391	25	$15.63	1	4.0%	1	$391	$50	-87%
#NYFB33F	Alan	$3,809	204	$18.67	7	3.4%	3	$544	$3,000	-21%
#NY11F	Alan	$8,862	1,050	$9.10	35	3.3%	20	$253	$20,575	+132%
#NYFB32M	Alan	$1,131	61	$18.55	2	3.3%	1	$566	$1,500	+33%
#NYIG23F	Alan	$4,898	478	$10.25	15	3.1%	12	$327	$8,600	+76%
#NYIG23M	Alan	$922	92	$10.02	2	2.2%	2	$461	$3,025	+228%
#NYIG22F	Alan	$2,367	231	$10.25	5	2.2%	6	$473	$3,525	+49%
#NY3CX2M	Boost	$912	56	$16.29	1	1.8%	—	$912	$3,000	+229%
#NY13F	Alan	$4,224	284	$16.70	5	1.8%	2	$845	$6,450	+53%
#NYIG21F	Alan	$666	65	$10.25	1	1.5%	1	$666	$50	-92%
#NY12F	Alan	$8,047	486	$17.69	7	1.4%	3	$1,150	$8,475	+5%
#NYLP2M	Lead Pronto	$1,774	81	$24.30	1	1.2%	—	$1,774	$25	-99%
#NYLP1F	Lead Pronto	$3,704	347	$11.29	2	0.6%	—	$1,852	$6,450	+74%
#NYLP2	Lead Pronto	—	252	—	1	0.4%	4	—	$9,200	—
#NY3CX3M	Boost	$1,922	118	$16.29	0	0.0%	—	—	—	-100%
#NY3CX3F	Boost	$1,449	89	$16.29	0	0.0%	—	—	—	-100%
#NYLP2F	Lead Pronto	$789	52	$17.93	0	0.0%	—	—	$25	-97%
#NYFB33M	Alan	$434	23	$18.86	0	0.0%	—	—	—	-100%
#NYLP1	Lead Pronto	—	1	—	0	0.0%	—	—	—	—
#NYGD	Alan	—	0	—	0	—	—	—	—	—
#NY11M	Alan	—	0	—	0	—	—	—	—	—
#NY13M	Alan	—	0	—	0	—	—	—	—	—
#NY3CB	Alan	—	0	—	0	—	—	—	—	—
#NYC3XCD	Alan	—	0	—	0	—	—	—	—	—
#NYC3XCED	Alan	—	0	—	0	—	—	—	—	—
#NYFB2	Alan	—	0	—	0	—	—	—	—	—
#NYIG2E	Alan	—	0	—	0	—	—	—	—	—
#NYLP3M	Lead Pronto	—	0	—	0	—	—	—	—	—

Boston 46 campaign codes

$73,817

Spend

4,678

Leads In

3.8%

Conv%

100

Showed

$337,402

Sales Value

Code	Source	Spend	Leads	CPL	Booked	Conv%	Showed	Cost/Book	Sales Value	ROI
#BOSKIDS	Alan	$2,819	114	$24.95	9	7.9%	8	$313	$19,500	+592%
#BOIG21M	Alan	$2,947	146	$20.18	10	6.8%	7	$295	$13,625	+362%
#BOIG2	Alan	$7,947	511	$60.25	32	6.3%	10	$248	$94,232	+1086%
#BOS11F	Alan	$7,249	431	$17.64	22	5.1%	16	$330	$39,275	+442%
#BOFB3	Alan	$4,282	262	$82.74	13	5.0%	8	$329	$42,075	+883%
#BO3CX1F	Boost	$3,119	223	$13.99	11	4.9%	8	$284	$9,450	+203%
#BOIG22F	Alan	$2,967	146	$20.32	7	4.8%	3	$424	$4,025	+36%
#BOSLP1F	Lead Pronto	$2,117	65	$33.61	3	4.6%	—	$706	—	-100%
#BOSLP3M	Lead Pronto	$942	22	$47.08	1	4.5%	—	$942	—	-100%
#BOS13F	Alan	$893	69	$13.54	3	4.3%	3	$298	$4,075	+356%
#BOS12M	Alan	—	223	—	9	4.0%	4	—	$4,325	—
#BOFB31M	Alan	$2,089	100	$20.89	4	4.0%	1	$522	$4,320	+107%
#BOIG21F	Alan	$2,594	128	$20.26	5	3.9%	4	$519	$7,000	+170%
#BO3CX1M	Boost	$1,809	129	$14.02	5	3.9%	6	$362	$6,000	+232%
#BOFB32M	Alan	$1,713	82	$20.89	3	3.7%	—	$571	—	-100%
#BOFB31F	Alan	$2,361	114	$20.71	4	3.5%	2	$590	$5,500	+133%
#BOSLP1M	Lead Pronto	$638	32	$20.60	1	3.1%	—	$638	$2,750	+331%
#BOFB33M	Alan	$1,985	99	$20.05	3	3.0%	2	$662	$5,320	+168%
#BO3CX3M	Boost	$983	69	$14.24	2	2.9%	1	$491	$1,000	+2%
#BOFB33F	Alan	$2,966	144	$20.60	4	2.8%	3	$742	$7,050	+138%
#BO3CX2M	Boost	$513	36	$14.24	1	2.8%	—	$513	—	-100%
#BOS12F	Alan	$4,977	191	$26.61	5	2.6%	4	$995	$18,905	+280%
#BO3CX3F	Boost	$1,111	78	$14.24	2	2.6%	—	$555	—	-100%
#BOIG22M	Alan	$1,702	84	$20.26	2	2.4%	2	$851	$450	-74%
#BOIG23M	Alan	$872	42	$20.75	1	2.4%	—	$872	—	-100%
#BO3CX2F	Boost	$612	43	$14.24	1	2.3%	—	$612	—	-100%
#BO3CX	Boost	$4,814	382	$38.35	7	1.8%	2	$688	$22,850	+375%
#BOSLP2	Lead Pronto	—	409	—	7	1.7%	4	—	$7,425	—
#BOFB32F	Alan	$1,567	75	$20.89	1	1.3%	1	$1,567	$4,320	+176%
#BOIG23F	Alan	$4,109	200	$20.54	1	0.5%	1	$4,109	—	-100%
#BOSA1K	Alan	—	1	—	0	0.0%	—	—	—	—
#BOSLP2M	Lead Pronto	$1,122	20	$70.10	0	0.0%	—	—	—	-100%
#BOSA1M	Alan	—	3	—	0	0.0%	—	—	—	—
#BOSLP2F	Lead Pronto	—	3	—	0	0.0%	—	—	$50	—
#BOSGD	Alan	—	0	—	0	—	—	—	$9,500	—
#BOSLP3F	Lead Pronto	—	2	—	0	0.0%	—	—	$4,380	—
#BO3CXD	Boost	—	0	—	0	—	—	—	—	—
#BO3CXED	Boost	—	0	—	0	—	—	—	—	—
#BOFB3E	Alan	—	0	—	0	—	—	—	—	—
#BOIG2E	Alan	—	0	—	0	—	—	—	—	—
#BOS11	Alan	—	0	—	0	—	—	—	—	—
#BOS11M	Alan	—	0	—	0	—	—	—	—	—
#BOS13M	Alan	—	0	—	0	—	—	—	—	—
#BOS25	Alan	—	0	—	0	—	—	—	—	—
#BOSA1F	Alan	—	0	—	0	—	—	—	—	—
#BOSLP1	Lead Pronto	—	0	—	0	—	—	—	—	—

Houston 46 campaign codes

$65,006

Spend

6,544

Leads In

3.6%

Conv%

118

Showed

$393,550

Sales Value

Code	Source	Spend	Leads	CPL	Booked	Conv%	Showed	Cost/Book	Sales Value	ROI
#HOU25	Alan	—	0	—	3	—	—	—	$425	—
#HOU3CX3M	Boost	$13	1	$12.57	1	100.0%	1	$13	$4,000	+31716%
#HOULP1M	Lead Pronto	—	2	—	1	50.0%	—	—	$50	—
#HOULP1F	Lead Pronto	—	4	—	1	25.0%	—	—	—	—
#HOU3CX1F	Boost	$1,119	94	$11.90	10	10.6%	5	$112	$8,000	+615%
#HOU3DE	Boost	$1,332	235	$115.00	21	8.9%	4	$63	$61,200	+4496%
#HOU3CX1M	Boost	$465	37	$12.57	3	8.1%	—	$155	—	-100%
#HOU3CX	Boost	$4,488	429	$17.45	24	5.6%	11	$187	$65,900	+1368%
#HOUKIDS	Alan	$4,176	217	$19.25	11	5.1%	8	$380	$12,050	+189%
#HOU3DE1F	Boost	$1,924	200	$9.62	10	5.0%	8	$192	$12,850	+568%
#HOUFB32M	Alan	$1,951	126	$15.48	5	4.0%	5	$390	$3,850	+97%
#HOUFB3	Alan	$12,371	987	$33.20	37	3.7%	18	$334	$111,175	+799%
#HOUFB32F	Alan	$1,697	110	$15.43	4	3.6%	3	$424	$10,300	+507%
#HOU3DE1M	Boost	$1,332	139	$9.58	5	3.6%	4	$266	$9,450	+610%
#HOU12F	Alan	$2,620	252	$11.39	9	3.6%	6	$291	$5,050	+93%
#HOUFB33F	Alan	$3,156	203	$15.55	7	3.4%	5	$451	$3,050	-3%
#HOU3DE2M	Boost	$593	61	$9.72	2	3.3%	—	$296	—	-100%
#HOU11F	Alan	$3,378	483	$7.59	15	3.1%	10	$225	$13,400	+297%
#HOU3DE2F	Boost	$3,198	329	$9.72	10	3.0%	4	$320	$900	-72%
#HOUFB33M	Alan	$2,665	171	$15.58	5	2.9%	1	$533	$1,500	-44%
#HOU12M	Alan	—	312	—	8	2.6%	3	—	$4,050	—
#HOU13F	Alan	$3,430	204	$17.59	5	2.5%	3	$686	$8,450	+146%
#HOU3DE3F	Boost	$6,454	669	$9.65	16	2.4%	9	$403	$8,800	+36%
#HOUFB31M	Alan	$2,665	168	$15.86	4	2.4%	—	$666	$6,000	+125%
#HOULP2	Lead Pronto	$3,152	879	$4.02	18	2.0%	7	$175	$33,050	+949%
#HOUFB31F	Alan	$1,459	92	$15.86	1	1.1%	1	$1,459	$3,000	+106%
#HOU3DE3M	Boost	$923	95	$9.72	1	1.1%	2	$923	$4,050	+339%
#HOU3CX3F	Boost	$50	5	$10.06	0	0.0%	—	—	—	-100%
#HOU3CX2F	Boost	$88	7	$12.57	0	0.0%	—	—	—	-100%
#HOULP2F	Lead Pronto	$73	17	$5.22	0	0.0%	—	—	—	-100%
#HOU3CX2M	Boost	$25	2	$12.57	0	0.0%	—	—	—	-100%
#HOULP2M	Lead Pronto	$210	11	$26.24	0	0.0%	—	—	—	-100%
#HOUGD	Alan	—	0	—	0	—	—	—	$3,000	—
#HOULP3F	Lead Pronto	—	3	—	0	0.0%	—	—	—	—
#HOU11M	Alan	—	0	—	0	—	—	—	—	—
#HOU13M	Alan	—	0	—	0	—	—	—	—	—
#HOU3CXD	Boost	—	0	—	0	—	—	—	—	—
#HOU3CXED	Boost	—	0	—	0	—	—	—	—	—
#HOU3DEE	Boost	—	0	—	0	—	—	—	—	—
#HOUA1F	Alan	—	0	—	0	—	—	—	—	—
#HOUA1K	Alan	—	0	—	0	—	—	—	—	—
#HOUA1M	Alan	—	0	—	0	—	—	—	—	—
#HOUFB3E	Alan	—	0	—	0	—	—	—	—	—
#HOULP1	Lead Pronto	—	0	—	0	—	—	—	—	—
#HOULP3M	Lead Pronto	—	0	—	0	—	—	—	—	—
#HOUA1	Alan	—	0	—	0	—	—	—	—	—

Recycled / Other Spend (4AB, N1N, 5AB, 6AB, CMN, TC) — $2,444 total

Code	City	Spend	Leads	CPL	Booked	Conv%	Showed	Sales Value
#FL4AB	Florida	$647	669	$0.98	17	2.5%	10	$31,000
#NY4AB	New York	$583	592	$1.00	15	2.5%	10	$31,925
#NA4AB	Nashville	$457	613	$0.75	17	2.8%	9	$28,875
#BOS4AB	Boston	$262	274	$0.97	12	4.4%	3	$21,820
#HOU4AB	Houston	$187	189	$1.00	1	0.5%	—	—
#CHI4AB	Chicago	$155	155	$1.01	5	3.2%	4	$10,500
#DAL4AB	Dallas	$153	154	$0.99	1	0.6%	1	$50
#FL6AB	Florida	—	1315	—	24	1.8%	11	$16,432
#NA6AB	Nashville	—	1319	—	19	1.4%	7	$9,050
#NYCMN	New York	—	321	—	29	9.0%	8	$19,475
#NY6AB	New York	—	2640	—	78	3.0%	34	$41,975
#BOS6AB	Boston	—	891	—	7	0.8%	5	$22,050
#DAL6AB	Dallas	—	1636	—	24	1.5%	14	$32,100
#BOSTC	Boston	—	15	—	23	153.3%	1	$4,900
#FLTC	Florida	—	20	—	29	145.0%	2	$22,500
#HOU6AB	Houston	—	1513	—	16	1.1%	5	$17,125
#CHI6AB	Chicago	—	1172	—	19	1.6%	12	$7,925
#NACMN	Nashville	—	168	—	11	6.5%	4	$4,025
#HOUCMN	Houston	—	175	—	5	2.9%	5	$9,025
#BOSCMN	Boston	—	117	—	9	7.7%	3	$2,000
#CHICMN	Chicago	—	196	—	19	9.7%	12	$14,950
#HOU5AB	Houston	—	661	—	8	1.2%	—	$12,100
#BOS5AB	Boston	—	324	—	3	0.9%	4	$15,075
#NY5AB	New York	—	1038	—	25	2.4%	12	$10,125
#DAL5AB	Dallas	—	541	—	11	2.0%	3	$14,250
#FLCMN	Florida	—	89	—	6	6.7%	1	$25
#NA5AB	Nashville	—	409	—	9	2.2%	2	$2,000
#DALCMN	Dallas	—	187	—	8	4.3%	5	$13,500
#NATC	Nashville	—	15	—	14	93.3%	3	$14,000
#FL5AB	Florida	—	431	—	16	3.7%	10	$11,825
#NYTC	New York	—	3	—	3	100.0%	—	$10,400
#HOUTC	Houston	—	14	—	18	128.6%	1	$9,300
#CHI5AB	Chicago	—	1	—	—	0.0%	—	—
Total Recycled Spend		$2,444	17,857	—	501	2.8%	201	$465,702