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Leads ROI + CRM Performance — December 2025

$448,327 spend  ·  41,306 leads  ·  2023 booked  ·  4.9% conv  ·  1085 showed  ·  $2,290,638 sales value  ·  CPL $10.93  ·  Cost/Book $224
Nashville 4,095Florida 5,268Chicago 4,990Houston 5,900Dallas 5,704Boston 4,220New York 11,129
Total Spend
$448,327
fresh $446,253  ·  recycled $2,074
Cost Per Lead
$10.93
41,306 fresh leads
Cost Per Booking
$224
2023 booked  ·  4.9% conv
Showed
1,085
53.6% show rate
Sales Value
$2,290,638
from CRM closes
Targets
Cost Per Booking
$224
Target: $230
Under target
Lead → Booking Conversion
4.9%
Target: 5%
0.1% below target
City Summary
CitySpendLeadsCPL BookedConv%Showed Show%Sales ValueCost/Book
Nashville $52,327 4,095 $12.89 237 5.8% 114 48.1% $246,879 $224
Florida $50,003 5,268 $10.04 299 5.7% 153 51.2% $314,032 $178
Chicago $46,139 4,990 $9.28 278 5.6% 172 61.9% $321,346 $166
Houston $54,888 5,900 $9.31 293 5.0% 152 51.9% $355,125 $188
Dallas $55,164 5,704 $9.76 279 4.9% 168 60.2% $340,650 $201
Boston $57,601 4,220 $13.68 179 4.2% 103 57.5% $237,900 $324
New York $130,130 11,129 $11.78 458 4.1% 223 48.7% $474,706 $288
Nashville 43 campaign codes
$52,327
Spend
4,095
Leads In
5.8%
Conv%
114
Showed
$246,879
Sales Value
CodeSource Spend Leads CPL Booked Conv% Showed Cost/Book Sales Value ROI
#NA25 Alan 3 1 33.3% 1 $25
#NA11F Alan $7,184 365 $19.68 38 10.4% 14 $189 $39,175 +445%
#NA13F Alan $3,427 168 $21.28 17 10.1% 5 $202 $9,964 +191%
#NAFB3 Alan $11,601 1,163 $10.99 74 6.4% 44 $157 $68,290 +489%
#NA11 Alan 32 2 6.3% 1 $19,275
#NA3CX Boost $4,133 408 $10.91 23 5.6% 14 $180 $31,900 +672%
#NA12F Alan $4,197 117 $37.15 6 5.1% 2 $700 $1,500 -64%
#NAIG2 Alan $13,852 1,141 $14.28 54 4.7% 27 $257 $71,200 +414%
#NALP3F Lead Pronto $1,843 107 $18.80 5 4.7% 2 $369 $2,000 +9%
#NALP3M Lead Pronto $577 45 $13.73 2 4.4% $288 -100%
#NALP1F Lead Pronto $2,025 277 $7.53 10 3.6% 4 $202 $3,550 +75%
#NALP1M Lead Pronto $1,339 80 $17.62 2 2.5% $669 -100%
#NALP2F Lead Pronto $2,150 189 $11.75 3 1.6% $717 -100%
#NAGD Alan 0 0
#NALP2 Lead Pronto 0 0
#NA11M Alan 0 0
#NA12M Alan 0 0
#NA13M Alan 0 0
#NA3CX1F Boost 0 0
#NA3CX1M Boost 0 0
#NA3CX2F Boost 0 0
#NA3CX2M Boost 0 0
#NA3CX3F Boost 0 0
#NA3CX3M Boost 0 0
#NA3CXD Boost 0 0
#NA3CXED Boost 0 0
#NAFB31F Alan 0 0
#NAFB31M Alan 0 0
#NAFB32F Alan 0 0
#NAFB32M Alan 0 0
#NAFB33F Alan 0 0
#NAFB33M Alan 0 0
#NAFB3E Alan 0 0
#NAIG21F Alan 0 0
#NAIG21M Alan 0 0
#NAIG22F Alan 0 0
#NAIG22M Alan 0 0
#NAIG23F Alan 0 0
#NAIG23M Alan 0 0
#NAIG2E Alan 0 0
#NAKIDS Alan 0 0
#NALP1 Lead Pronto 0 0
#NALP2M Lead Pronto 0 0
Florida 68 campaign codes
$50,003
Spend
5,268
Leads In
5.7%
Conv%
153
Showed
$314,032
Sales Value
CodeSource Spend Leads CPL Booked Conv% Showed Cost/Book Sales Value ROI
#FLP2M Lead Pronto $644 18 $35.77 2 11.1% 2 $322 $5,000 +677%
#FLP1M Lead Pronto $1,340 107 $13.81 10 9.3% 6 $134 $8,050 +501%
#FLP3F Lead Pronto $890 11 $80.94 1 9.1% 1 $890 $6,000 +574%
#FL4IG3 Alan $21,800 1,881 $13.96 139 7.4% 60 $157 $149,174 +584%
#FL01 Alan 286 18 6.3% 11 $17,275
#FLP2F Lead Pronto $922 16 $57.62 1 6.3% 1 $922 $4,000 +334%
#FL3CX Boost $6,595 806 $8.82 47 5.8% 17 $140 $39,950 +506%
#FLP1F Lead Pronto $1,188 213 $5.85 12 5.6% 6 $99 $4,000 +237%
#FLFB3 Alan $10,327 840 $15.08 42 5.0% 26 $246 $53,255 +416%
#FL11F Alan $2,163 364 $6.23 15 4.1% 13 $144 $8,100 +274%
#FL13F Alan $2,234 350 $6.53 6 1.7% 3 $372 $800 -64%
#FL12F Alan $1,887 375 $5.14 6 1.6% 7 $315 $4,000 +112%
#FL25 Alan 1 0 0.0%
#FLGD Alan 0 0 $14,428
#FL11M Alan 0 0
#FL12M Alan 0 0
#FL13M Alan 0 0
#FL3CX1F Boost 0 0
#FL3CX1M Boost 0 0
#FL3CX2F Boost 0 0
#FL3CX2M Boost 0 0
#FL3CX3F Boost 0 0
#FL3CX3M Boost 0 0
#FL3CXD Boost 0 0
#FL3CXED Boost 0 0
#FL4IG31F Alan 0 0
#FL4IG31M Alan 0 0
#FL4IG32F Alan 0 0
#FL4IG32M Alan 0 0
#FL4IG33F Alan 0 0
#FL4IG33M Alan 0 0
#FL4IG3E Alan 0 0
#FLFB31F Alan 0 0
#FLFB31M Alan 0 0
#FLFB32F Alan 0 0
#FLFB32M Alan 0 0
#FLFB33F Alan 0 0
#FLFB33M Alan 0 0
#FLFB3E Alan 0 0
#FLKIDS Alan 0 0
#FLLP2 Lead Pronto 0 0
#FLP2 Lead Pronto 0 0
#FLP3M Lead Pronto $14 0 0 -100%
#ORL11F Alan 0 0
#ORL11M Alan 0 0
#ORL12F Alan 0 0
#ORL25 Alan 0 0
#ORL3CX1F Boost 0 0
#ORL3CX1M Boost 0 0
#ORL3CX2F Boost 0 0
#ORL3CX2M Boost 0 0
#ORL3CX3F Boost 0 0
#ORL3CX3M Boost 0 0
#ORL4IG31F Alan 0 0
#ORL4IG31M Alan 0 0
#ORL4IG32F Alan 0 0
#ORL4IG32M Alan 0 0
#ORL4IG33F Alan 0 0
#ORL4IG33M Alan 0 0
#ORLD Alan 0 0
#ORLFB31F Alan 0 0
#ORLFB31M Alan 0 0
#ORLFB32F Alan 0 0
#ORLFB32M Alan 0 0
#ORLFB33F Alan 0 0
#ORLFB33M Alan 0 0
#ORLKIDS Alan 0 0
#ORLP2 Lead Pronto 0 0
Chicago 45 campaign codes
$46,139
Spend
4,990
Leads In
5.6%
Conv%
172
Showed
$321,346
Sales Value
CodeSource Spend Leads CPL Booked Conv% Showed Cost/Book Sales Value ROI
#CHI11F Alan $1,608 384 $4.41 33 8.6% 19 $49 $24,050 +1395%
#CHIIG2 Alan $18,211 1,836 $11.83 112 6.1% 50 $163 $113,665 +524%
#CHILP2F Lead Pronto $1,025 68 $16.27 4 5.9% 2 $256 $7,000 +583%
#CHI3CX Boost $4,057 449 $9.99 25 5.6% 22 $162 $42,177 +940%
#CHILP1F Lead Pronto $1,196 113 $11.61 6 5.3% 4 $199 $2,500 +109%
#CHIFB3 Alan $13,315 1,545 $10.11 78 5.0% 59 $171 $104,204 +683%
#CHILP3F Lead Pronto $1,284 109 $12.71 5 4.6% 3 $257 $7,400 +477%
#CHI13F Alan $2,508 178 $14.49 7 3.9% 6 $358 $2,000 -20%
#CHI12F Alan $1,877 218 $9.07 8 3.7% 7 $235 $8,050 +329%
#CHILP3M Lead Pronto $933 64 $16.09 0 0.0% -100%
#CHILP1M Lead Pronto $125 10 $15.65 0 0.0% -100%
#CHILP2M Lead Pronto 5 0 0.0%
#CHIA1M Alan 8 0 0.0% $6,050
#CHIGD Alan 0 0 $250
#CHIKIDS Alan 0 0 $4,000
#CHIA1F Alan 3 0 0.0%
#CHI11M Alan 0 0
#CHI12M Alan 0 0
#CHI13M Alan 0 0
#CHI25 Alan 0 0
#CHI3CX1F Boost 0 0
#CHI3CX1M Boost 0 0
#CHI3CX2F Boost 0 0
#CHI3CX2M Boost 0 0
#CHI3CX3F Boost 0 0
#CHI3CX3M Boost 0 0
#CHI3CXD Boost 0 0
#CHI3CXED Boost 0 0
#CHIA1 Alan 0 0
#CHIA1K Alan 0 0
#CHIFB31F Alan 0 0
#CHIFB31M Alan 0 0
#CHIFB32F Alan 0 0
#CHIFB32M Alan 0 0
#CHIFB33F Alan 0 0
#CHIFB33M Alan 0 0
#CHIFB3E Alan 0 0
#CHIIG21F Alan 0 0
#CHIIG21M Alan 0 0
#CHIIG22F Alan 0 0
#CHIIG22M Alan 0 0
#CHIIG23F Alan 0 0
#CHIIG23M Alan 0 0
#CHIIG2E Alan 0 0
#CHILP2 Lead Pronto 0 0
Houston 45 campaign codes
$54,888
Spend
5,900
Leads In
5.0%
Conv%
152
Showed
$355,125
Sales Value
CodeSource Spend Leads CPL Booked Conv% Showed Cost/Book Sales Value ROI
#HOUA1F Alan 0 1 $4,300
#HOULP1 Lead Pronto $434 30 $542.68 3 10.0% $145 $11,500 +2549%
#HOUFB3 Alan $14,971 1,323 $13.28 89 6.7% 44 $168 $95,825 +540%
#HOU3DE Boost $13,361 1,648 $9.29 96 5.8% 55 $139 $121,975 +813%
#HOU11F Alan $3,227 356 $9.30 19 5.3% 6 $170 $9,450 +193%
#HOULP1F Lead Pronto $1,346 79 $17.71 4 5.1% 4 $337 $8,400 +524%
#HOU3CX Boost $11,066 1,287 $9.38 52 4.0% 24 $213 $61,575 +456%
#HOU13F Alan $2,439 114 $21.78 4 3.5% 2 $610 $50 -98%
#HOU12F Alan $2,440 163 $15.35 5 3.1% 2 $488 $450 -82%
#HOULP2F Lead Pronto $461 39 $11.83 1 2.6% $461 -100%
#HOULP1M Lead Pronto $1,282 39 $32.87 1 2.6% 1 $1,282 $50 -96%
#HOULP2 Lead Pronto $1,523 673 $2.85 16 2.4% 12 $95 $31,950 +1998%
#HOULP3F Lead Pronto $1,392 96 $15.46 2 2.1% 2 $696 $1,200 -14%
#HOULP3M Lead Pronto 5 0 0.0%
#HOULP2M Lead Pronto $946 48 $20.12 0 0.0% $1,500 +59%
#HOUGD Alan 0 0 $6,900
#HOU11M Alan 0 0
#HOU12M Alan 0 0
#HOU13M Alan 0 0
#HOU3CX1F Boost 0 0
#HOU3CX1M Boost 0 0
#HOU3CX2F Boost 0 0
#HOU3CX2M Boost 0 0
#HOU3CX3F Boost 0 0
#HOU3CX3M Boost 0 0
#HOU3CXD Boost 0 0
#HOU3CXED Boost 0 0
#HOU3DE1F Boost 0 0
#HOU3DE1M Boost 0 0
#HOU3DE2F Boost 0 0
#HOU3DE2M Boost 0 0
#HOU3DE3F Boost 0 0
#HOU3DE3M Boost 0 0
#HOU3DEE Boost 0 0
#HOUA1K Alan 0 0
#HOUA1M Alan 0 0
#HOUFB31F Alan 0 0
#HOUFB31M Alan 0 0
#HOUFB32F Alan 0 0
#HOUFB32M Alan 0 0
#HOUFB33F Alan 0 0
#HOUFB33M Alan 0 0
#HOUFB3E Alan 0 0
#HOUKIDS Alan 0 0
#HOUA1 Alan 0 0
Dallas 43 campaign codes
$55,164
Spend
5,704
Leads In
4.9%
Conv%
168
Showed
$340,650
Sales Value
CodeSource Spend Leads CPL Booked Conv% Showed Cost/Book Sales Value ROI
#DAL11 Alan 53 5 9.4% 1 $8,250
#DALFB3 Alan $10,356 820 $13.94 56 6.8% 41 $185 $68,550 +562%
#DAL11F Alan $3,611 312 $11.84 21 6.7% 11 $172 $24,250 +572%
#DALKIDS Alan $1,115 85 $13.44 5 5.9% 4 $223 $5,350 +380%
#DAL3DE Boost $12,850 1,471 $10.47 84 5.7% 50 $153 $122,700 +855%
#DALP1M Lead Pronto $1,304 128 $10.51 6 4.7% 6 $217 $11,550 +786%
#DAL12F Alan $3,446 360 $9.90 15 4.2% 11 $230 $500 -85%
#DALP3F Lead Pronto $847 75 $12.10 3 4.0% 3 $282 $4,050 +378%
#DAL3CX Boost $16,684 1,833 $9.78 69 3.8% 35 $242 $84,700 +408%
#DALP1F Lead Pronto $1,769 191 $9.41 7 3.7% 4 $253 $400 -77%
#DAL13F Alan $2,089 280 $7.85 7 2.5% 2 $298 $3,050 +46%
#DALP3M Lead Pronto $977 74 $14.16 1 1.4% $977 -100%
#DALP2F Lead Pronto $85 16 $5.33 0 0.0% -100%
#DALP2M Lead Pronto $30 5 $7.51 0 0.0% -100%
#DALGD Alan 0 0 $7,250
#DALP2 Lead Pronto 1 0 0.0% $50
#DAL11M Alan 0 0
#DAL12M Alan 0 0
#DAL13M Alan 0 0
#DAL25 Alan 0 0
#DAL3CX1F Boost 0 0
#DAL3CX1M Boost 0 0
#DAL3CX2F Boost 0 0
#DAL3CX2M Boost 0 0
#DAL3CX3F Boost 0 0
#DAL3CX3M Boost 0 0
#DAL3CXD Boost 0 0
#DAL3CXED Boost 0 0
#DAL3DE1F Boost 0 0
#DAL3DE1M Boost 0 0
#DAL3DE2F Boost 0 0
#DAL3DE2M Boost 0 0
#DAL3DE3F Boost 0 0
#DAL3DE3M Boost 0 0
#DAL3DEE Boost 0 0
#DALFB31F Alan 0 0
#DALFB31M Alan 0 0
#DALFB32F Alan 0 0
#DALFB32M Alan 0 0
#DALFB33F Alan 0 0
#DALFB33M Alan 0 0
#DALFB3E Alan 0 0
#DALP1 Lead Pronto 0 0
Boston 46 campaign codes
$57,601
Spend
4,220
Leads In
4.2%
Conv%
103
Showed
$237,900
Sales Value
CodeSource Spend Leads CPL Booked Conv% Showed Cost/Book Sales Value ROI
#BOSA1M Alan 4 1 25.0% $4,000
#BOSLP3M Lead Pronto $1,166 50 $23.32 4 8.0% 3 $291 $6,300 +440%
#BOSKIDS Alan $627 55 $11.40 3 5.5% 4 $209 $425 -32%
#BOS12F Alan $2,215 75 $31.65 4 5.3% 4 $554 $5,350 +142%
#BOS11F Alan $5,048 386 $13.39 20 5.2% 9 $252 $13,075 +159%
#BOSLP1M Lead Pronto $946 40 $24.25 2 5.0% 1 $473 $2,750 +191%
#BOSLP3F Lead Pronto $1,169 61 $20.87 3 4.9% $390 -100%
#BOSLP2F Lead Pronto $832 62 $14.86 3 4.8% 1 $277 $50 -94%
#BOIG2 Alan $21,661 1,818 $12.67 80 4.4% 44 $271 $74,625 +245%
#BOSLP2M Lead Pronto $1,227 51 $25.04 2 3.9% $614 -100%
#BO3CX Boost $7,694 804 $10.06 31 3.9% 17 $248 $66,475 +764%
#BOFB3 Alan $12,115 689 $19.29 25 3.6% 19 $485 $41,350 +241%
#BOS13F Alan $1,728 65 $27.44 1 1.5% 1 $1,728 $4,050 +134%
#BOSLP1F Lead Pronto $1,172 56 $21.70 0 0.0% -100%
#BOSA1K Alan 4 0 0.0%
#BOSGD Alan 0 0 $15,400
#BOS11 Alan 0 0 $4,050
#BO3CX1F Boost 0 0
#BO3CX1M Boost 0 0
#BO3CX2F Boost 0 0
#BO3CX2M Boost 0 0
#BO3CX3F Boost 0 0
#BO3CX3M Boost 0 0
#BO3CXD Boost 0 0
#BO3CXED Boost 0 0
#BOFB31F Alan 0 0
#BOFB31M Alan 0 0
#BOFB32F Alan 0 0
#BOFB32M Alan 0 0
#BOFB33F Alan 0 0
#BOFB33M Alan 0 0
#BOFB3E Alan 0 0
#BOIG21F Alan 0 0
#BOIG21M Alan 0 0
#BOIG22F Alan 0 0
#BOIG22M Alan 0 0
#BOIG23F Alan 0 0
#BOIG23M Alan 0 0
#BOIG2E Alan 0 0
#BOS11M Alan 0 0
#BOS12M Alan 0 0
#BOS13M Alan 0 0
#BOS25 Alan 0 0
#BOSA1F Alan 0 0
#BOSLP1 Lead Pronto 0 0
#BOSLP2 Lead Pronto 0 0
New York 46 campaign codes
$130,130
Spend
11,129
Leads In
4.1%
Conv%
223
Showed
$474,706
Sales Value
CodeSource Spend Leads CPL Booked Conv% Showed Cost/Book Sales Value ROI
#NYLP1 Lead Pronto 0 1
#NY25 Alan 8 2 25.0% 1 $2,500
#NYKIDS Alan $1,113 108 $10.40 12 11.1% 9 $93 $9,775 +778%
#NYLP2M Lead Pronto $1,662 98 $18.88 9 9.2% 6 $185 $8,100 +388%
#NYFB3E Alan $289 16 $18.09 1 6.3% 2 $289 $7,000 +2319%
#NYLP3M Lead Pronto $268 19 $15.77 1 5.3% 1 $268 $25 -91%
#NYFB3 Alan $33,225 1,972 $19.46 102 5.2% 44 $326 $98,799 +197%
#NYLP2F Lead Pronto $2,718 219 $13.26 11 5.0% 5 $247 $9,425 +247%
#NY11 Alan 67 3 4.5% $18,475
#NYLP1M Lead Pronto $2,068 138 $16.95 6 4.3% 3 $345 $1,500 -27%
#NY3CX Boost $40,192 3,306 $13.02 133 4.0% 62 $302 $171,332 +326%
#NY11F Alan $6,366 655 $10.57 26 4.0% 8 $245 $17,950 +182%
#NYIG2 Alan $25,637 3,225 $8.75 115 3.6% 63 $223 $112,100 +337%
#NYLP1F Lead Pronto $3,522 410 $8.98 14 3.4% 8 $252 $8,050 +129%
#NY12F Alan $6,114 385 $16.66 11 2.9% 6 $556 $125 -98%
#NY13F Alan $6,074 421 $15.07 10 2.4% 5 $607 $5,550 -9%
#NYLP3F Lead Pronto $881 71 $14.45 1 1.4% $881 $3,000 +240%
#NYIG4 Alan 10 0 0.0%
#NYLP2 Lead Pronto 1 0 0.0%
#NYGD Alan 0 0 $1,000
#NY11M Alan 0 0
#NY12M Alan 0 0
#NY13M Alan 0 0
#NY3CB Alan 0 0
#NY3CX1F Boost 0 0
#NY3CX1M Boost 0 0
#NY3CX2F Boost 0 0
#NY3CX2M Boost 0 0
#NY3CX3F Boost 0 0
#NY3CX3M Boost 0 0
#NYC3XCD Alan 0 0
#NYC3XCED Alan 0 0
#NYFB2 Alan 0 0
#NYFB31F Alan 0 0
#NYFB31M Alan 0 0
#NYFB32F Alan 0 0
#NYFB32M Alan 0 0
#NYFB33F Alan 0 0
#NYFB33M Alan 0 0
#NYIG21F Alan 0 0
#NYIG21M Alan 0 0
#NYIG22F Alan 0 0
#NYIG22M Alan 0 0
#NYIG23F Alan 0 0
#NYIG23M Alan 0 0
#NYIG2E Alan 0 0
Recycled / Other Spend (4AB, N1N, 5AB, 6AB, CMN, TC) — $2,074 total
CodeCity Spend Leads CPL Booked Conv% Showed Sales Value
#NY4AB New York $576 960 $0.61 21 2.2% 10 $33,249
#FL4AB Florida $535 753 $0.72 26 3.5% 12 $32,349
#NA4AB Nashville $356 463 $0.78 28 6.0% 7 $30,155
#BOS4AB Boston $313 441 $0.72 10 2.3% 9 $18,650
#CHI4AB Chicago $151 213 $0.71 9 4.2% 3 $13,300
#HOU4AB Houston $82 104 $0.79 7 6.7% $2,000
#DAL4AB Dallas $61 130 $0.49 7 5.4% 1 $8,600
#DAL6AB Dallas 1597 11 0.7% 8 $9,050
#HOU6AB Houston 1338 22 1.6% 10 $40,050
#NY6AB New York 2534 36 1.4% 11 $32,325
#FLCMN Florida 71 1 1.4%
#NYCMN New York 305 9 3.0% 3 $4,625
#FL6AB Florida 1204 14 1.2% 10 $25,675
#NA6AB Nashville 1191 23 1.9% 9 $23,625
#BOS6AB Boston 931 18 1.9% 10 $11,850
#NACMN Nashville 163 11 6.7% 4 $4,275
#CHICMN Chicago 197 20 10.2% 11 $8,275
#CHI6AB Chicago 988 27 2.7% 11 $19,641
#NA5AB Nashville 442 10 2.3% 8 $12,375
#NY5AB New York 1188 13 1.1% 7 $10,200
#BOS5AB Boston 373 10 2.7% 7 $14,900
#HOU5AB Houston 747 4 0.5% 4 $4,050
#HOUCMN Houston 137 12 8.8% 6 $8,325
#FL5AB Florida 531 7 1.3% 2 $10,125
#DALCMN Dallas 219 16 7.3% 8 $16,400
#NYTC New York 25 11 44.0% 4 $13,025
#DAL5AB Dallas 637 27 4.2% 14 $25,975
#HOUTC Houston 39 41 105.1% 8 $22,700
#BOSCMN Boston 130 5 3.8% 4 $14,050
#BOSTC Boston 26 22 84.6% 4 $400
#FLTC Florida 30 24 80.0% 3 $10,400
#NATC Nashville 13 10 76.9% 4 $4,774
#CHI5AB Chicago 2 0.0% $4,000
#DALTC Dallas 5 10 200.0% $25,950
Total Recycled Spend $2,074 18,127 522 2.9% 212 $515,343