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Leads ROI + CRM Performance — December 2025

37,254 leads  ·  2030 booked  ·  5.4% conv  ·  0 showed  ·  $2,260,238 sales value  ·  CPL —  ·  Cost/Book —
Chicago 4,350Florida 4,679Nashville 3,715Houston 5,266Dallas 5,149Boston 3,974New York 10,121
Total Spend
—
fresh —  ·  recycled —
Cost Per Lead
—
37,254 fresh leads
Cost Per Booking
—
2030 booked  ·  5.4% conv
Showed
0
0.0% show rate
Sales Value
$2,260,238
from CRM closes
City Summary
CitySpendLeadsCPL BookedConv%Showed Show%Sales ValueCost/Book
Chicago — 4,350 — 280 6.4% — 0.0% $313,946 —
Florida — 4,679 — 301 6.4% — 0.0% $305,032 —
Nashville — 3,715 — 238 6.4% — 0.0% $246,879 —
Houston — 5,266 — 293 5.6% — 0.0% $355,075 —
Dallas — 5,149 — 279 5.4% — 0.0% $342,050 —
Boston — 3,974 — 181 4.6% — 0.0% $231,050 —
New York — 10,121 — 458 4.5% — 0.0% $466,206 —
Chicago 16 campaign codes
—
Spend
4,350
Leads In
6.4%
Conv%
—
Showed
$313,946
Sales Value
CodeSource Spend Leads CPL Booked Conv% Showed Cost/Book Sales Value ROI
#CHI11F Alan — 365 — 33 9.0% — — $24,050 —
#CHIIG2 Alan — 1,539 — 114 7.4% — — $113,665 —
#CHILP2F Lead Pronto — 63 — 4 6.3% — — $7,000 —
#CHI3CX Boost — 406 — 25 6.2% — — $42,177 —
#CHIFB3 Alan — 1,317 — 78 5.9% — — $104,204 —
#CHILP1F Lead Pronto — 103 — 6 5.8% — — $2,500 —
#CHILP3F Lead Pronto — 101 — 5 5.0% — — — —
#CHI13F Alan — 173 — 7 4.0% — — $2,000 —
#CHI12F Alan — 207 — 8 3.9% — — $8,050 —
#CHILP3M Lead Pronto — 58 — 0 0.0% — — — —
#CHILP1M Lead Pronto — 8 — 0 0.0% — — — —
#CHILP2M Lead Pronto — 4 — 0 0.0% — — — —
#CHIA1M Alan — 6 — 0 0.0% — — $6,050 —
#CHIGD Alan — 0 — 0 — — — $250 —
#CHIKIDS Alan — 0 — 0 — — — $4,000 —
#CHIA1F Alan — 0 — 0 — — — — —
Florida 14 campaign codes
—
Spend
4,679
Leads In
6.4%
Conv%
—
Showed
$305,032
Sales Value
CodeSource Spend Leads CPL Booked Conv% Showed Cost/Book Sales Value ROI
#FLP2M Lead Pronto — 18 — 2 11.1% — — — —
#FLP1M Lead Pronto — 97 — 10 10.3% — — $8,050 —
#FLP3F Lead Pronto — 11 — 1 9.1% — — $6,000 —
#FL4IG3 Alan — 1,560 — 140 9.0% — — $149,174 —
#FL01 Alan — 285 — 18 6.3% — — $17,275 —
#FL3CX Boost — 748 — 47 6.3% — — $39,950 —
#FLP2F Lead Pronto — 16 — 1 6.3% — — — —
#FLFB3 Alan — 684 — 41 6.0% — — $53,255 —
#FLP1F Lead Pronto — 203 — 12 5.9% — — $4,000 —
#FL11F Alan — 347 — 15 4.3% — — $8,100 —
#FL13F Alan — 342 — 8 2.3% — — $800 —
#FL12F Alan — 367 — 6 1.6% — — $4,000 —
#FL25 Alan — 1 — 0 0.0% — — — —
#FLGD Alan — 0 — 0 — — — $14,428 —
Nashville 15 campaign codes
—
Spend
3,715
Leads In
6.4%
Conv%
—
Showed
$246,879
Sales Value
CodeSource Spend Leads CPL Booked Conv% Showed Cost/Book Sales Value ROI
#NA11 Alan — 0 — 2 — — — $19,275 —
#NA25 Alan — 3 — 1 33.3% — — $25 —
#NA13F Alan — 161 — 17 10.6% — — $9,964 —
#NA11F Alan — 365 — 38 10.4% — — $39,175 —
#NAFB3 Alan — 1,056 — 75 7.1% — — $68,290 —
#NA3CX Boost — 379 — 23 6.1% — — $31,900 —
#NAIG2 Alan — 970 — 54 5.6% — — $71,200 —
#NA12F Alan — 113 — 6 5.3% — — $1,500 —
#NALP3F Lead Pronto — 98 — 5 5.1% — — $2,000 —
#NALP3M Lead Pronto — 42 — 2 4.8% — — — —
#NALP1F Lead Pronto — 269 — 10 3.7% — — $3,550 —
#NALP1M Lead Pronto — 76 — 2 2.6% — — — —
#NALP2F Lead Pronto — 183 — 3 1.6% — — — —
#NAGD Alan — 0 — 0 — — — — —
#NALP2 Lead Pronto — 0 — 0 — — — — —
Houston 16 campaign codes
—
Spend
5,266
Leads In
5.6%
Conv%
—
Showed
$355,075
Sales Value
CodeSource Spend Leads CPL Booked Conv% Showed Cost/Book Sales Value ROI
#HOUA1F Alan — 0 — 1 — — — $4,300 —
#HOULP1 Lead Pronto — 10 — 3 30.0% — — $11,500 —
#HOUFB3 Alan — 1,123 — 89 7.9% — — $95,825 —
#HOU3DE Boost — 1,437 — 96 6.7% — — $121,975 —
#HOU11F Alan — 346 — 19 5.5% — — $9,450 —
#HOULP1F Lead Pronto — 76 — 4 5.3% — — $8,400 —
#HOU3CX Boost — 1,177 — 52 4.4% — — $61,575 —
#HOU13F Alan — 110 — 4 3.6% — — $50 —
#HOU12F Alan — 159 — 5 3.1% — — $450 —
#HOULP2 Lead Pronto — 609 — 16 2.6% — — $31,950 —
#HOULP2F Lead Pronto — 39 — 1 2.6% — — — —
#HOULP1M Lead Pronto — 39 — 1 2.6% — — — —
#HOULP3F Lead Pronto — 90 — 2 2.2% — — $1,200 —
#HOULP3M Lead Pronto — 4 — 0 0.0% — — — —
#HOULP2M Lead Pronto — 47 — 0 0.0% — — $1,500 —
#HOUGD Alan — 0 — 0 — — — $6,900 —
Dallas 16 campaign codes
—
Spend
5,149
Leads In
5.4%
Conv%
—
Showed
$342,050
Sales Value
CodeSource Spend Leads CPL Booked Conv% Showed Cost/Book Sales Value ROI
#DAL11 Alan — 0 — 5 — — — $8,250 —
#DALFB3 Alan — 743 — 56 7.5% — — $68,950 —
#DAL11F Alan — 305 — 21 6.9% — — $24,250 —
#DAL3DE Boost — 1,227 — 84 6.8% — — $123,700 —
#DALKIDS Alan — 83 — 5 6.0% — — $5,350 —
#DALP1M Lead Pronto — 124 — 6 4.8% — — $11,550 —
#DAL12F Alan — 348 — 15 4.3% — — $500 —
#DALP3F Lead Pronto — 70 — 3 4.3% — — $4,050 —
#DAL3CX Boost — 1,706 — 69 4.0% — — $84,700 —
#DALP1F Lead Pronto — 188 — 7 3.7% — — $400 —
#DAL13F Alan — 266 — 7 2.6% — — $3,050 —
#DALP3M Lead Pronto — 69 — 1 1.4% — — — —
#DALP2F Lead Pronto — 16 — 0 0.0% — — — —
#DALP2M Lead Pronto — 4 — 0 0.0% — — — —
#DALGD Alan — 0 — 0 — — — $7,250 —
#DALP2 Lead Pronto — 0 — 0 — — — $50 —
Boston 17 campaign codes
—
Spend
3,974
Leads In
4.6%
Conv%
—
Showed
$231,050
Sales Value
CodeSource Spend Leads CPL Booked Conv% Showed Cost/Book Sales Value ROI
#BOSA1M Alan — 4 — 1 25.0% — — $4,000 —
#BOSLP3M Lead Pronto — 50 — 4 8.0% — — $6,300 —
#BOS12F Alan — 69 — 4 5.8% — — $5,350 —
#BOS11F Alan — 377 — 21 5.6% — — $13,075 —
#BOSKIDS Alan — 55 — 3 5.5% — — $425 —
#BOSLP3F Lead Pronto — 56 — 3 5.4% — — — —
#BOSLP2F Lead Pronto — 56 — 3 5.4% — — — —
#BOSLP1M Lead Pronto — 39 — 2 5.1% — — — —
#BOIG2 Alan — 1,706 — 80 4.7% — — $74,625 —
#BOFB3 Alan — 627 — 26 4.1% — — $41,350 —
#BOSLP2M Lead Pronto — 49 — 2 4.1% — — — —
#BO3CX Boost — 765 — 31 4.1% — — $66,475 —
#BOS13F Alan — 63 — 1 1.6% — — — —
#BOSLP1F Lead Pronto — 54 — 0 0.0% — — — —
#BOSA1K Alan — 4 — 0 0.0% — — — —
#BOSGD Alan — 0 — 0 — — — $15,400 —
#BOS11 Alan — 0 — 0 — — — $4,050 —
New York 20 campaign codes
—
Spend
10,121
Leads In
4.5%
Conv%
—
Showed
$466,206
Sales Value
CodeSource Spend Leads CPL Booked Conv% Showed Cost/Book Sales Value ROI
#NY11 Alan — 0 — 3 — — — $18,475 —
#NYLP1 Lead Pronto — 0 — 1 — — — — —
#NYFB3E Alan — 0 — 1 — — — — —
#NY25 Alan — 12 — 3 25.0% — — $2,500 —
#NYKIDS Alan — 107 — 12 11.2% — — $9,775 —
#NYLP2M Lead Pronto — 87 — 9 10.3% — — $8,100 —
#NYFB3 Alan — 1,722 — 102 5.9% — — $98,799 —
#NYLP3M Lead Pronto — 17 — 1 5.9% — — $25 —
#NYLP2F Lead Pronto — 205 — 11 5.4% — — $9,425 —
#NYLP1M Lead Pronto — 122 — 6 4.9% — — — —
#NY3CX Boost — 3,086 — 132 4.3% — — $171,332 —
#NY11F Alan — 602 — 25 4.2% — — $17,950 —
#NYIG2 Alan — 2,927 — 116 4.0% — — $112,100 —
#NYLP1F Lead Pronto — 392 — 14 3.6% — — $8,050 —
#NY12F Alan — 367 — 11 3.0% — — $125 —
#NY13F Alan — 403 — 10 2.5% — — $5,550 —
#NYLP3F Lead Pronto — 61 — 1 1.6% — — $3,000 —
#NYIG4 Alan — 10 — 0 0.0% — — — —
#NYLP2 Lead Pronto — 1 — 0 0.0% — — — —
#NYGD Alan — 0 — 0 — — — $1,000 —
Recycled / Other Spend (4AB, N1N, 5AB, 6AB, CMN, TC) — — total
CodeCity Spend Leads CPL Booked Conv% Showed Sales Value
#DAL6AB Dallas — 1597 — 11 0.7% — $9,050
#FL4AB Florida — 743 — 26 3.5% — $32,349
#NA4AB Nashville — 456 — 28 6.1% — $30,155
#HOU6AB Houston — 1337 — 22 1.6% — $40,050
#DAL4AB Dallas — 124 — 7 5.6% — $8,600
#NY6AB New York — 2534 — 36 1.4% — $32,700
#FLCMN Florida — 71 — 1 1.4% — —
#NYCMN New York — 304 — 9 3.0% — $4,625
#FL6AB Florida — 1201 — 14 1.2% — $25,675
#NA6AB Nashville — 1191 — 22 1.8% — $23,625
#BOS6AB Boston — 931 — 18 1.9% — $11,850
#HOUTC Houston — 53 — 51 96.2% — $22,700
#NACMN Nashville — 163 — 12 7.4% — $4,275
#CHICMN Chicago — 197 — 19 9.6% — $8,275
#CHI6AB Chicago — 988 — 27 2.7% — $19,641
#NA5AB Nashville — 442 — 10 2.3% — $12,375
#NY5AB New York — 1188 — 13 1.1% — $10,200
#BOS5AB Boston — 373 — 10 2.7% — $14,900
#HOU5AB Houston — 747 — 4 0.5% — $4,050
#HOUCMN Houston — 137 — 12 8.8% — $8,325
#FL5AB Florida — 531 — 7 1.3% — $10,125
#DALCMN Dallas — 219 — 16 7.3% — $16,400
#NY4AB New York — 941 — 21 2.2% — $33,249
#NYTC New York — 25 — 11 44.0% — $13,025
#CHI4AB Chicago — 213 — 9 4.2% — $13,300
#DAL5AB Dallas — 637 — 27 4.2% — $25,975
#HOU4AB Houston — 104 — 7 6.7% — $2,000
#BOSCMN Boston — 130 — 5 3.8% — $14,050
#BOS4AB Boston — 436 — 10 2.3% — $18,650
#BOSTC Boston — 32 — 24 75.0% — $400
#FLTC Florida — 38 — 28 73.7% — $10,400
#NATC Nashville — 14 — 10 71.4% — $4,774
#CHI5AB Chicago — 2 — — 0.0% — $4,000
#DALTC Dallas — 5 — 10 200.0% — $25,950
Total Recycled Spend — 18,104 — 537 3.0% — $515,718