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Leads ROI + CRM Performance — January 2026

$537,328 spend  ·  45,314 leads  ·  1935 booked  ·  4.3% conv  ·  1101 showed  ·  $2,807,807 sales value  ·  CPL $13.06  ·  Cost/Book $297
Nashville 4,684Chicago 6,368Dallas 7,116Florida 7,322New York 8,602Boston 4,678Houston 6,544
Total Spend
$537,328
fresh $534,884  ·  recycled $2,444
Cost Per Lead
$13.06
45,314 fresh leads
Cost Per Booking
$297
1935 booked  ·  4.3% conv
Showed
1,101
56.9% show rate
Sales Value
$2,807,807
from CRM closes
Targets
Cost Per Booking
$297
Target: $230
$67 over target (29%)
Lead → Booking Conversion
4.3%
Target: 5%
0.7% below target
City Summary
CitySpendLeadsCPL BookedConv%Showed Show%Sales ValueCost/Book
Nashville $67,665 4,684 $15.63 234 5.0% 125 53.4% $339,635 $305
Chicago $64,507 6,368 $11.39 309 4.9% 171 55.3% $391,275 $222
Dallas $77,123 7,116 $11.51 321 4.5% 222 69.2% $446,484 $251
Florida $84,624 7,322 $14.04 317 4.3% 194 61.2% $453,314 $306
New York $102,142 8,602 $12.81 338 3.9% 171 50.6% $445,347 $322
Boston $73,817 4,678 $18.29 179 3.8% 100 55.9% $337,402 $453
Houston $65,006 6,544 $10.45 237 3.6% 118 49.8% $393,550 $290
Nashville 43 campaign codes
$67,665
Spend
4,684
Leads In
5.0%
Conv%
125
Showed
$339,635
Sales Value
CodeSource Spend Leads CPL Booked Conv% Showed Cost/Book Sales Value ROI
#NA25 Alan — 1 — 1 100.0% — — $500 —
#NA3CX2M Boost $120 9 $13.37 2 22.2% 1 $60 $50 -58%
#NALP1M Lead Pronto — 6 — 1 16.7% — — $50 —
#NAFB3 Alan $4,886 421 $47.80 44 10.5% 18 $111 $107,150 +2093%
#NAFB31M Alan $2,007 124 $16.18 12 9.7% 9 $167 $13,050 +550%
#NAIG22M Alan $1,626 95 $17.12 7 7.4% 3 $232 $3,400 +109%
#NA3CX1M Boost $896 68 $13.17 5 7.4% 5 $179 $10,100 +1028%
#NAFB32F Alan $1,135 71 $15.99 5 7.0% 1 $227 $4,500 +296%
#NAFB32M Alan $1,448 89 $16.27 6 6.7% 3 $241 $8,000 +453%
#NAFB31F Alan $790 48 $16.45 3 6.3% 3 $263 $500 -37%
#NA3CX Boost $1,765 152 $46.28 9 5.9% 2 $196 $17,150 +872%
#NAIG2 Alan $9,981 734 $46.62 43 5.9% 17 $232 $67,230 +574%
#NA3CX1F Boost $2,233 168 $13.29 9 5.4% 6 $248 $5,000 +124%
#NA11F Alan $5,504 335 $16.43 17 5.1% 12 $324 $12,990 +136%
#NA12F Alan $6,534 269 $25.33 13 4.8% 7 $503 $3,025 -54%
#NAFB33F Alan $2,155 132 $16.33 6 4.5% 3 $359 $50 -98%
#NAIG21M Alan $2,370 142 $16.69 6 4.2% 5 $395 $3,000 +27%
#NA12M Alan — 166 — 7 4.2% 3 — $2,750 —
#NAFB33M Alan $1,777 108 $16.45 4 3.7% 2 $444 $3,000 +69%
#NAIG21F Alan $3,719 218 $17.06 8 3.7% 7 $465 $4,000 +8%
#NAIG22F Alan $2,266 131 $17.30 4 3.1% 2 $567 $3,950 +74%
#NAKIDS Alan $1,421 72 $19.74 2 2.8% 2 $711 $8,000 +463%
#NALP2F Lead Pronto $596 76 $10.64 2 2.6% — $298 — -100%
#NAIG23M Alan $3,217 191 $16.85 5 2.6% 3 $643 $6,550 +104%
#NA3CX3F Boost $521 39 $13.37 1 2.6% — $521 — -100%
#NA13F Alan $3,654 124 $31.23 3 2.4% 4 $1,218 $16,240 +344%
#NAIG23F Alan $3,719 215 $17.30 5 2.3% 4 $744 $7,050 +90%
#NALP2 Lead Pronto — 178 — 3 1.7% 3 — $8,050 —
#NALP3F Lead Pronto $1,180 104 $12.04 1 1.0% — $1,180 $100 -92%
#NALP1F Lead Pronto $1,572 150 $11.73 0 0.0% — — $7,800 +396%
#NA3CX3M Boost $334 25 $13.37 0 0.0% — — — -100%
#NALP1 Lead Pronto — 1 — 0 0.0% — — — —
#NA3CX2F Boost $241 18 $13.37 0 0.0% — — — -100%
#NAGD Alan — 0 — 0 — — — $8,900 —
#NA11 Alan — 0 — 0 — — — $7,500 —
#NALP3M Lead Pronto — 4 — 0 0.0% — — — —
#NA11M Alan — 0 — 0 — — — — —
#NA13M Alan — 0 — 0 — — — — —
#NA3CXD Boost — 0 — 0 — — — — —
#NA3CXED Boost — 0 — 0 — — — — —
#NAFB3E Alan — 0 — 0 — — — — —
#NAIG2E Alan — 0 — 0 — — — — —
#NALP2M Lead Pronto — 0 — 0 — — — — —
Chicago 45 campaign codes
$64,507
Spend
6,368
Leads In
4.9%
Conv%
171
Showed
$391,275
Sales Value
CodeSource Spend Leads CPL Booked Conv% Showed Cost/Book Sales Value ROI
#CHI3CX Boost $2,287 228 $35.11 29 12.7% 8 $79 $45,550 +1892%
#CHI3CX3F Boost $227 17 $13.37 2 11.8% 1 $114 — -100%
#CHIFB3 Alan $4,824 495 $62.12 56 11.3% 12 $86 $111,925 +2220%
#CHI3CX1F Boost $1,939 145 $13.37 16 11.0% 12 $121 $13,750 +609%
#CHILP1F Lead Pronto $1,598 85 $21.03 7 8.2% 3 $228 $400 -75%
#CHIFB31F Alan $2,680 185 $14.49 15 8.1% 13 $179 $8,250 +208%
#CHIFB31M Alan $5,200 359 $14.49 25 7.0% 17 $208 $18,600 +258%
#CHIFB32M Alan $1,202 83 $14.49 5 6.0% 3 $240 $5,000 +316%
#CHI3CX1M Boost $1,030 77 $13.37 4 5.2% 5 $257 $400 -61%
#CHI11F Alan $8,316 957 $9.40 46 4.8% 32 $181 $34,200 +311%
#CHIKIDS Alan $3,486 134 $26.02 6 4.5% 5 $581 $4,000 +15%
#CHI12M Alan — 386 — 17 4.4% 10 — $10,450 —
#CHILP2F Lead Pronto $2,194 73 $32.75 3 4.1% 2 $731 $1,750 -20%
#CHIFB32F Alan $2,318 160 $14.49 6 3.8% 2 $386 $6,700 +189%
#CHIIG2 Alan $4,614 673 $33.46 25 3.7% 7 $185 $80,500 +1645%
#CHIFB33F Alan $4,085 282 $14.49 9 3.2% 8 $454 $3,050 -25%
#CHIIG23F Alan $7,660 757 $10.12 20 2.6% 16 $383 $4,850 -37%
#CHI12F Alan $1,529 259 $6.71 6 2.3% 3 $255 $10,900 +613%
#CHI13F Alan $3,909 253 $17.22 5 2.0% 3 $782 $4,500 +15%
#CHIIG22F Alan $2,803 277 $10.12 4 1.4% 5 $701 $15,500 +453%
#CHILP3F Lead Pronto $1,525 81 $20.61 1 1.2% 1 $1,525 $7,400 +385%
#CHILP2 Lead Pronto — 306 — 2 0.7% 3 — $2,100 —
#CHIA1M Alan — 9 — 0 0.0% — — — —
#CHIIG22M Alan $40 4 $10.12 0 0.0% — — — -100%
#CHI3CX2F Boost $134 10 $13.37 0 0.0% — — — -100%
#CHIFB33M Alan $377 26 $14.49 0 0.0% — — — -100%
#CHI3CX3M Boost $214 16 $13.37 0 0.0% — — — -100%
#CHIIG23M Alan $81 8 $10.12 0 0.0% — — — -100%
#CHI3CX2M Boost $174 13 $13.37 0 0.0% — — — -100%
#CHIIG21M Alan $51 5 $10.12 0 0.0% — — — -100%
#CHIIG21F Alan $10 1 $10.12 0 0.0% — — — -100%
#CHIGD Alan — 0 — 0 — — — $1,500 —
#CHILP3M Lead Pronto — 4 — 0 0.0% — — — —
#CHI11M Alan — 0 — 0 — — — — —
#CHI13M Alan — 0 — 0 — — — — —
#CHI25 Alan — 0 — 0 — — — — —
#CHI3CXD Boost — 0 — 0 — — — — —
#CHI3CXED Boost — 0 — 0 — — — — —
#CHIA1 Alan — 0 — 0 — — — — —
#CHIA1F Alan — 0 — 0 — — — — —
#CHIA1K Alan — 0 — 0 — — — — —
#CHIFB3E Alan — 0 — 0 — — — — —
#CHIIG2E Alan — 0 — 0 — — — — —
#CHILP1M Lead Pronto — 0 — 0 — — — — —
#CHILP2M Lead Pronto — 0 — 0 — — — — —
Dallas 43 campaign codes
$77,123
Spend
7,116
Leads In
4.5%
Conv%
222
Showed
$446,484
Sales Value
CodeSource Spend Leads CPL Booked Conv% Showed Cost/Book Sales Value ROI
#DAL3DE Boost $3,814 434 $44.98 58 13.4% 24 $66 $111,828 +2832%
#DAL3DE1M Boost $1,390 119 $11.68 10 8.4% 7 $139 $12,000 +763%
#DAL3DE1F Boost $1,961 167 $11.74 13 7.8% 10 $151 $10,450 +433%
#DALP1M Lead Pronto $560 65 $9.82 5 7.7% 2 $112 $6,450 +1052%
#DALFB31M Alan $2,565 184 $13.94 14 7.6% 15 $183 $6,200 +142%
#DAL3CX1M Boost $3,565 274 $13.01 19 6.9% 14 $188 $10,100 +183%
#DALFB33M Alan $2,929 209 $14.01 12 5.7% 9 $244 $4,000 +37%
#DALFB3 Alan $3,756 397 $66.05 22 5.5% 17 $171 $83,578 +2125%
#DAL3DE3F Boost $4,290 364 $11.78 19 5.2% 13 $226 $6,450 +50%
#DALFB31F Alan $1,444 104 $13.88 5 4.8% 9 $289 $3,000 +108%
#DALFB32F Alan $1,570 112 $14.01 5 4.5% 4 $314 $13,500 +760%
#DAL3CX1F Boost $6,659 510 $13.06 22 4.3% 19 $303 $5,950 -11%
#DAL12M Alan — 302 — 13 4.3% 6 — $15,800 —
#DALP3F Lead Pronto $2,898 148 $20.13 6 4.1% 8 $483 $8,500 +193%
#DALFB32M Alan $2,060 149 $13.83 6 4.0% 7 $343 $15,850 +669%
#DALKIDS Alan $2,490 130 $19.31 5 3.8% 5 $498 $8,050 +223%
#DAL3DE3M Boost $939 79 $11.88 3 3.8% 3 $313 $3,450 +268%
#DAL3CX Boost $10,159 890 $34.94 33 3.7% 16 $308 $42,050 +314%
#DAL12F Alan $2,334 330 $7.96 10 3.0% 4 $233 $23,028 +887%
#DALFB33F Alan $3,378 241 $14.01 7 2.9% 6 $483 $1,000 -70%
#DAL3DE2F Boost $1,390 118 $11.78 3 2.5% 2 $463 $7,000 +403%
#DAL13F Alan $3,072 360 $9.22 9 2.5% 7 $341 $9,950 +224%
#DAL11F Alan $3,025 487 $6.66 12 2.5% 9 $252 $17,150 +467%
#DALP1F Lead Pronto $3,188 240 $14.43 5 2.1% 4 $638 $6,550 +105%
#DAL3DE2M Boost $654 55 $11.88 1 1.8% — $654 — -100%
#DAL3CX2M Boost $1,058 81 $13.06 1 1.2% 1 $1,058 $2,000 +89%
#DAL3CX3F Boost $2,507 193 $12.99 2 1.0% — $1,254 — -100%
#DALP2 Lead Pronto — 112 — 1 0.9% 1 — $4,000 —
#DAL3CX2F Boost $1,240 95 $13.06 0 0.0% — — — -100%
#DAL3CX3M Boost $1,998 154 $12.97 0 0.0% — — — -100%
#DALP3M Lead Pronto $232 13 $19.30 0 0.0% — — — -100%
#DALGD Alan — 0 — 0 — — — $6,150 —
#DALP1 Lead Pronto — 0 — 0 — — — $2,000 —
#DAL11 Alan — 0 — 0 — — — $450 —
#DAL11M Alan — 0 — 0 — — — — —
#DAL13M Alan — 0 — 0 — — — — —
#DAL25 Alan — 0 — 0 — — — — —
#DAL3CXD Boost — 0 — 0 — — — — —
#DAL3CXED Boost — 0 — 0 — — — — —
#DAL3DEE Boost — 0 — 0 — — — — —
#DALFB3E Alan — 0 — 0 — — — — —
#DALP2F Lead Pronto — 0 — 0 — — — — —
#DALP2M Lead Pronto — 0 — 0 — — — — —
Florida 68 campaign codes
$84,624
Spend
7,322
Leads In
4.3%
Conv%
194
Showed
$453,314
Sales Value
CodeSource Spend Leads CPL Booked Conv% Showed Cost/Book Sales Value ROI
#FLP1M Lead Pronto $2,128 74 $30.40 8 10.8% 5 $266 $10,650 +401%
#FLFB31M Alan $1,726 133 $12.98 14 10.5% 11 $123 $18,150 +951%
#FLFB3 Alan $2,845 306 $69.59 26 8.5% 10 $109 $46,250 +1525%
#FL3CX1M Boost $1,891 134 $14.11 11 8.2% 8 $172 $7,000 +270%
#FL3CX3F Boost $387 27 $14.33 2 7.4% 1 $193 $6,050 +1464%
#FL3CX2M Boost $201 14 $14.33 1 7.1% 1 $201 $1,500 +648%
#FL3CX Boost $5,516 468 $29.62 30 6.4% 20 $184 $58,219 +955%
#FL11F Alan $5,183 623 $9.29 33 5.3% 18 $157 $18,950 +266%
#FL4IG3 Alan $10,118 849 $37.52 44 5.2% 22 $230 $126,450 +1150%
#FLP2F Lead Pronto $1,691 79 $21.96 4 5.1% 3 $423 $5,000 +196%
#FLP1F Lead Pronto $4,852 121 $45.77 6 5.0% 5 $809 $15,750 +225%
#FLFB31F Alan $2,171 164 $13.24 8 4.9% 6 $271 $4,150 +91%
#FL4IG31M Alan $2,557 167 $15.31 8 4.8% 6 $320 $4,550 +78%
#FL3CX1F Boost $2,866 204 $14.05 9 4.4% 8 $318 $3,550 +24%
#FL4IG31F Alan $1,058 71 $14.90 3 4.2% 3 $353 $4,000 +278%
#FL4IG32M Alan $1,878 124 $15.15 5 4.0% 4 $376 $1,200 -36%
#FL01 Alan — 328 — 13 4.0% 10 — $25,225 —
#FL12M Alan — 371 — 14 3.8% 8 — $4,800 —
#FL3CX2F Boost $401 28 $14.33 1 3.6% — $401 — -100%
#FLFB33M Alan $1,915 149 $12.85 5 3.4% 7 $383 $4,550 +138%
#FL13F Alan $7,764 432 $19.91 14 3.2% 8 $555 $17,600 +127%
#FLKIDS Alan $4,909 256 $19.18 7 2.7% 5 $701 $8,000 +63%
#FLFB32M Alan $1,038 77 $13.49 2 2.6% 2 $519 $8,000 +670%
#FL12F Alan $6,243 520 $13.90 13 2.5% 3 $480 $7,050 +13%
#FLFB33F Alan $3,250 246 $13.21 6 2.4% 4 $542 $250 -92%
#FL4IG32F Alan $1,942 124 $15.66 3 2.4% 2 $647 $50 -97%
#FL4IG33M Alan $1,263 83 $15.21 2 2.4% — $631 — -100%
#FL4IG33F Alan $5,272 337 $15.64 8 2.4% 4 $659 $11,900 +126%
#FLFB32F Alan $1,807 136 $13.29 3 2.2% — $602 — -100%
#FLP2 Lead Pronto — 595 — 13 2.2% 10 — $4,400 —
#FLP2M Lead Pronto $1,608 71 $24.00 1 1.4% — $1,608 $5,000 +211%
#FL3CX3M Boost $143 10 $14.33 0 0.0% — — — -100%
#FLGD Alan — 0 — 0 — — — $25,070 —
#FLP3F Lead Pronto — 1 — 0 0.0% — — — —
#FL11M Alan — 0 — 0 — — — — —
#FL13M Alan — 0 — 0 — — — — —
#FL25 Alan — 0 — 0 — — — — —
#FL3CXD Boost — 0 — 0 — — — — —
#FL3CXED Boost — 0 — 0 — — — — —
#FL4IG3E Alan — 0 — 0 — — — — —
#FLFB3E Alan — 0 — 0 — — — — —
#FLLP2 Lead Pronto — 0 — 0 — — — — —
#FLP3M Lead Pronto — 0 — 0 — — — — —
#ORL11F Alan — 0 — 0 — — — — —
#ORL11M Alan — 0 — 0 — — — — —
#ORL12F Alan — 0 — 0 — — — — —
#ORL25 Alan — 0 — 0 — — — — —
#ORL3CX1F Boost — 0 — 0 — — — — —
#ORL3CX1M Boost — 0 — 0 — — — — —
#ORL3CX2F Boost — 0 — 0 — — — — —
#ORL3CX2M Boost — 0 — 0 — — — — —
#ORL3CX3F Boost — 0 — 0 — — — — —
#ORL3CX3M Boost — 0 — 0 — — — — —
#ORL4IG31F Alan — 0 — 0 — — — — —
#ORL4IG31M Alan — 0 — 0 — — — — —
#ORL4IG32F Alan — 0 — 0 — — — — —
#ORL4IG32M Alan — 0 — 0 — — — — —
#ORL4IG33F Alan — 0 — 0 — — — — —
#ORL4IG33M Alan — 0 — 0 — — — — —
#ORLD Alan — 0 — 0 — — — — —
#ORLFB31F Alan — 0 — 0 — — — — —
#ORLFB31M Alan — 0 — 0 — — — — —
#ORLFB32F Alan — 0 — 0 — — — — —
#ORLFB32M Alan — 0 — 0 — — — — —
#ORLFB33F Alan — 0 — 0 — — — — —
#ORLFB33M Alan — 0 — 0 — — — — —
#ORLKIDS Alan — 0 — 0 — — — — —
#ORLP2 Lead Pronto — 0 — 0 — — — — —
New York 46 campaign codes
$102,142
Spend
8,602
Leads In
3.9%
Conv%
171
Showed
$445,347
Sales Value
CodeSource Spend Leads CPL Booked Conv% Showed Cost/Book Sales Value ROI
#NY11 Alan — 0 — 1 — — — $4,050 —
#NYFB3E Alan $38 2 $18.86 1 50.0% — $38 $7,000 +18460%
#NY25 Alan — 6 — 1 16.7% — — — —
#NYLP3F Lead Pronto — 6 — 1 16.7% — — — —
#NYLP1M Lead Pronto — 7 — 1 14.3% — — $1,500 —
#NYIG4 Alan — 21 — 2 9.5% — — — —
#NYIG21M Alan $1,055 105 $10.05 8 7.6% 4 $132 $7,500 +611%
#NYFB31M Alan $3,112 171 $18.20 13 7.6% 6 $239 $15,825 +409%
#NYIG22M Alan $902 88 $10.25 6 6.8% 2 $150 — -100%
#NYFB31F Alan $1,942 106 $18.32 7 6.6% 2 $277 $3,400 +75%
#NYIG2 Alan $7,450 933 $25.12 61 6.5% 27 $122 $83,650 +1023%
#NY3CX1M Boost $5,146 320 $16.08 18 5.6% 11 $286 $12,500 +143%
#NY3CX1F Boost $7,915 488 $16.22 27 5.5% 15 $293 $17,325 +119%
#NYKIDS Alan $2,796 143 $19.55 7 4.9% 3 $399 $11,425 +309%
#NYFB32F Alan $1,942 105 $18.50 5 4.8% 3 $388 $3,500 +80%
#NYFB3 Alan $5,676 528 $60.08 25 4.7% 10 $227 $64,299 +1033%
#NY3CX Boost $17,865 1,245 $32.45 55 4.4% 26 $325 $136,398 +663%
#NY12M Alan — 333 — 14 4.2% 7 — $3,025 —
#NY3CX2F Boost $391 25 $15.63 1 4.0% 1 $391 $50 -87%
#NYFB33F Alan $3,809 204 $18.67 7 3.4% 3 $544 $3,000 -21%
#NY11F Alan $8,862 1,050 $9.10 35 3.3% 20 $253 $20,575 +132%
#NYFB32M Alan $1,131 61 $18.55 2 3.3% 1 $566 $1,500 +33%
#NYIG23F Alan $4,898 478 $10.25 15 3.1% 12 $327 $8,600 +76%
#NYIG23M Alan $922 92 $10.02 2 2.2% 2 $461 $3,025 +228%
#NYIG22F Alan $2,367 231 $10.25 5 2.2% 6 $473 $3,525 +49%
#NY3CX2M Boost $912 56 $16.29 1 1.8% — $912 $3,000 +229%
#NY13F Alan $4,224 284 $16.70 5 1.8% 2 $845 $6,450 +53%
#NYIG21F Alan $666 65 $10.25 1 1.5% 1 $666 $50 -92%
#NY12F Alan $8,047 486 $17.69 7 1.4% 3 $1,150 $8,475 +5%
#NYLP2M Lead Pronto $1,774 81 $24.30 1 1.2% — $1,774 $25 -99%
#NYLP1F Lead Pronto $3,704 347 $11.29 2 0.6% — $1,852 $6,450 +74%
#NYLP2 Lead Pronto — 252 — 1 0.4% 4 — $9,200 —
#NY3CX3M Boost $1,922 118 $16.29 0 0.0% — — — -100%
#NY3CX3F Boost $1,449 89 $16.29 0 0.0% — — — -100%
#NYLP2F Lead Pronto $789 52 $17.93 0 0.0% — — $25 -97%
#NYFB33M Alan $434 23 $18.86 0 0.0% — — — -100%
#NYLP1 Lead Pronto — 1 — 0 0.0% — — — —
#NYGD Alan — 0 — 0 — — — — —
#NY11M Alan — 0 — 0 — — — — —
#NY13M Alan — 0 — 0 — — — — —
#NY3CB Alan — 0 — 0 — — — — —
#NYC3XCD Alan — 0 — 0 — — — — —
#NYC3XCED Alan — 0 — 0 — — — — —
#NYFB2 Alan — 0 — 0 — — — — —
#NYIG2E Alan — 0 — 0 — — — — —
#NYLP3M Lead Pronto — 0 — 0 — — — — —
Boston 46 campaign codes
$73,817
Spend
4,678
Leads In
3.8%
Conv%
100
Showed
$337,402
Sales Value
CodeSource Spend Leads CPL Booked Conv% Showed Cost/Book Sales Value ROI
#BOSKIDS Alan $2,819 114 $24.95 9 7.9% 8 $313 $19,500 +592%
#BOIG21M Alan $2,947 146 $20.18 10 6.8% 7 $295 $13,625 +362%
#BOIG2 Alan $7,947 511 $60.25 32 6.3% 10 $248 $94,232 +1086%
#BOS11F Alan $7,249 431 $17.64 22 5.1% 16 $330 $39,275 +442%
#BOFB3 Alan $4,282 262 $82.74 13 5.0% 8 $329 $42,075 +883%
#BO3CX1F Boost $3,119 223 $13.99 11 4.9% 8 $284 $9,450 +203%
#BOIG22F Alan $2,967 146 $20.32 7 4.8% 3 $424 $4,025 +36%
#BOSLP1F Lead Pronto $2,117 65 $33.61 3 4.6% — $706 — -100%
#BOSLP3M Lead Pronto $942 22 $47.08 1 4.5% — $942 — -100%
#BOS13F Alan $893 69 $13.54 3 4.3% 3 $298 $4,075 +356%
#BOS12M Alan — 223 — 9 4.0% 4 — $4,325 —
#BOFB31M Alan $2,089 100 $20.89 4 4.0% 1 $522 $4,320 +107%
#BOIG21F Alan $2,594 128 $20.26 5 3.9% 4 $519 $7,000 +170%
#BO3CX1M Boost $1,809 129 $14.02 5 3.9% 6 $362 $6,000 +232%
#BOFB32M Alan $1,713 82 $20.89 3 3.7% — $571 — -100%
#BOFB31F Alan $2,361 114 $20.71 4 3.5% 2 $590 $5,500 +133%
#BOSLP1M Lead Pronto $638 32 $20.60 1 3.1% — $638 $2,750 +331%
#BOFB33M Alan $1,985 99 $20.05 3 3.0% 2 $662 $5,320 +168%
#BO3CX3M Boost $983 69 $14.24 2 2.9% 1 $491 $1,000 +2%
#BOFB33F Alan $2,966 144 $20.60 4 2.8% 3 $742 $7,050 +138%
#BO3CX2M Boost $513 36 $14.24 1 2.8% — $513 — -100%
#BOS12F Alan $4,977 191 $26.61 5 2.6% 4 $995 $18,905 +280%
#BO3CX3F Boost $1,111 78 $14.24 2 2.6% — $555 — -100%
#BOIG22M Alan $1,702 84 $20.26 2 2.4% 2 $851 $450 -74%
#BOIG23M Alan $872 42 $20.75 1 2.4% — $872 — -100%
#BO3CX2F Boost $612 43 $14.24 1 2.3% — $612 — -100%
#BO3CX Boost $4,814 382 $38.35 7 1.8% 2 $688 $22,850 +375%
#BOSLP2 Lead Pronto — 409 — 7 1.7% 4 — $7,425 —
#BOFB32F Alan $1,567 75 $20.89 1 1.3% 1 $1,567 $4,320 +176%
#BOIG23F Alan $4,109 200 $20.54 1 0.5% 1 $4,109 — -100%
#BOSA1K Alan — 1 — 0 0.0% — — — —
#BOSLP2M Lead Pronto $1,122 20 $70.10 0 0.0% — — — -100%
#BOSA1M Alan — 3 — 0 0.0% — — — —
#BOSLP2F Lead Pronto — 3 — 0 0.0% — — $50 —
#BOSGD Alan — 0 — 0 — — — $9,500 —
#BOSLP3F Lead Pronto — 2 — 0 0.0% — — $4,380 —
#BO3CXD Boost — 0 — 0 — — — — —
#BO3CXED Boost — 0 — 0 — — — — —
#BOFB3E Alan — 0 — 0 — — — — —
#BOIG2E Alan — 0 — 0 — — — — —
#BOS11 Alan — 0 — 0 — — — — —
#BOS11M Alan — 0 — 0 — — — — —
#BOS13M Alan — 0 — 0 — — — — —
#BOS25 Alan — 0 — 0 — — — — —
#BOSA1F Alan — 0 — 0 — — — — —
#BOSLP1 Lead Pronto — 0 — 0 — — — — —
Houston 46 campaign codes
$65,006
Spend
6,544
Leads In
3.6%
Conv%
118
Showed
$393,550
Sales Value
CodeSource Spend Leads CPL Booked Conv% Showed Cost/Book Sales Value ROI
#HOU25 Alan — 0 — 3 — — — $425 —
#HOU3CX3M Boost $13 1 $12.57 1 100.0% 1 $13 $4,000 +31716%
#HOULP1M Lead Pronto — 2 — 1 50.0% — — $50 —
#HOULP1F Lead Pronto — 4 — 1 25.0% — — — —
#HOU3CX1F Boost $1,119 94 $11.90 10 10.6% 5 $112 $8,000 +615%
#HOU3DE Boost $1,332 235 $115.00 21 8.9% 4 $63 $61,200 +4496%
#HOU3CX1M Boost $465 37 $12.57 3 8.1% — $155 — -100%
#HOU3CX Boost $4,488 429 $17.45 24 5.6% 11 $187 $65,900 +1368%
#HOUKIDS Alan $4,176 217 $19.25 11 5.1% 8 $380 $12,050 +189%
#HOU3DE1F Boost $1,924 200 $9.62 10 5.0% 8 $192 $12,850 +568%
#HOUFB32M Alan $1,951 126 $15.48 5 4.0% 5 $390 $3,850 +97%
#HOUFB3 Alan $12,371 987 $33.20 37 3.7% 18 $334 $111,175 +799%
#HOUFB32F Alan $1,697 110 $15.43 4 3.6% 3 $424 $10,300 +507%
#HOU3DE1M Boost $1,332 139 $9.58 5 3.6% 4 $266 $9,450 +610%
#HOU12F Alan $2,620 252 $11.39 9 3.6% 6 $291 $5,050 +93%
#HOUFB33F Alan $3,156 203 $15.55 7 3.4% 5 $451 $3,050 -3%
#HOU3DE2M Boost $593 61 $9.72 2 3.3% — $296 — -100%
#HOU11F Alan $3,378 483 $7.59 15 3.1% 10 $225 $13,400 +297%
#HOU3DE2F Boost $3,198 329 $9.72 10 3.0% 4 $320 $900 -72%
#HOUFB33M Alan $2,665 171 $15.58 5 2.9% 1 $533 $1,500 -44%
#HOU12M Alan — 312 — 8 2.6% 3 — $4,050 —
#HOU13F Alan $3,430 204 $17.59 5 2.5% 3 $686 $8,450 +146%
#HOU3DE3F Boost $6,454 669 $9.65 16 2.4% 9 $403 $8,800 +36%
#HOUFB31M Alan $2,665 168 $15.86 4 2.4% — $666 $6,000 +125%
#HOULP2 Lead Pronto $3,152 879 $4.02 18 2.0% 7 $175 $33,050 +949%
#HOUFB31F Alan $1,459 92 $15.86 1 1.1% 1 $1,459 $3,000 +106%
#HOU3DE3M Boost $923 95 $9.72 1 1.1% 2 $923 $4,050 +339%
#HOU3CX3F Boost $50 5 $10.06 0 0.0% — — — -100%
#HOU3CX2F Boost $88 7 $12.57 0 0.0% — — — -100%
#HOULP2F Lead Pronto $73 17 $5.22 0 0.0% — — — -100%
#HOU3CX2M Boost $25 2 $12.57 0 0.0% — — — -100%
#HOULP2M Lead Pronto $210 11 $26.24 0 0.0% — — — -100%
#HOUGD Alan — 0 — 0 — — — $3,000 —
#HOULP3F Lead Pronto — 3 — 0 0.0% — — — —
#HOU11M Alan — 0 — 0 — — — — —
#HOU13M Alan — 0 — 0 — — — — —
#HOU3CXD Boost — 0 — 0 — — — — —
#HOU3CXED Boost — 0 — 0 — — — — —
#HOU3DEE Boost — 0 — 0 — — — — —
#HOUA1F Alan — 0 — 0 — — — — —
#HOUA1K Alan — 0 — 0 — — — — —
#HOUA1M Alan — 0 — 0 — — — — —
#HOUFB3E Alan — 0 — 0 — — — — —
#HOULP1 Lead Pronto — 0 — 0 — — — — —
#HOULP3M Lead Pronto — 0 — 0 — — — — —
#HOUA1 Alan — 0 — 0 — — — — —
Recycled / Other Spend (4AB, N1N, 5AB, 6AB, CMN, TC) — $2,444 total
CodeCity Spend Leads CPL Booked Conv% Showed Sales Value
#FL4AB Florida $647 669 $0.98 17 2.5% 10 $31,000
#NY4AB New York $583 592 $1.00 15 2.5% 10 $31,925
#NA4AB Nashville $457 613 $0.75 17 2.8% 9 $28,875
#BOS4AB Boston $262 274 $0.97 12 4.4% 3 $21,820
#HOU4AB Houston $187 189 $1.00 1 0.5% — —
#CHI4AB Chicago $155 155 $1.01 5 3.2% 4 $10,500
#DAL4AB Dallas $153 154 $0.99 1 0.6% 1 $50
#FL6AB Florida — 1315 — 24 1.8% 11 $16,432
#NA6AB Nashville — 1319 — 19 1.4% 7 $9,050
#NYCMN New York — 321 — 29 9.0% 8 $19,475
#NY6AB New York — 2640 — 78 3.0% 34 $41,975
#BOS6AB Boston — 891 — 7 0.8% 5 $22,050
#DAL6AB Dallas — 1636 — 24 1.5% 14 $32,100
#BOSTC Boston — 15 — 23 153.3% 1 $4,900
#FLTC Florida — 20 — 29 145.0% 2 $22,500
#HOU6AB Houston — 1513 — 16 1.1% 5 $17,125
#CHI6AB Chicago — 1172 — 19 1.6% 12 $7,925
#NACMN Nashville — 168 — 11 6.5% 4 $4,025
#HOUCMN Houston — 175 — 5 2.9% 5 $9,025
#BOSCMN Boston — 117 — 9 7.7% 3 $2,000
#CHICMN Chicago — 196 — 19 9.7% 12 $14,950
#HOU5AB Houston — 661 — 8 1.2% — $12,100
#BOS5AB Boston — 324 — 3 0.9% 4 $15,075
#NY5AB New York — 1038 — 25 2.4% 12 $10,125
#DAL5AB Dallas — 541 — 11 2.0% 3 $14,250
#FLCMN Florida — 89 — 6 6.7% 1 $25
#NA5AB Nashville — 409 — 9 2.2% 2 $2,000
#DALCMN Dallas — 187 — 8 4.3% 5 $13,500
#NATC Nashville — 15 — 14 93.3% 3 $14,000
#FL5AB Florida — 431 — 16 3.7% 10 $11,825
#NYTC New York — 3 — 3 100.0% — $10,400
#HOUTC Houston — 14 — 18 128.6% 1 $9,300
#CHI5AB Chicago — 1 — — 0.0% — —
Total Recycled Spend $2,444 17,857 — 501 2.8% 201 $465,702