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Leads ROI + CRM Performance — Week 6-12 Feb 2026

9,397 leads  ·  452 booked  ·  4.8% conv  ·  0 showed  ·  $650,426 sales value  ·  CPL —  ·  Cost/Book —
Dallas 1,376Chicago 1,167Nashville 670New York 1,668Boston 935Florida 2,211Houston 1,370
Total Spend
—
fresh —  ·  recycled —
Cost Per Lead
—
9,397 fresh leads
Cost Per Booking
—
452 booked  ·  4.8% conv
Showed
0
0.0% show rate
Sales Value
$650,426
from CRM closes
City Summary
CitySpendLeadsCPL BookedConv%Showed Show%Sales ValueCost/Book
Dallas — 1,376 — 85 6.2% — 0.0% $138,828 —
Chicago — 1,167 — 68 5.8% — 0.0% $73,991 —
Nashville — 670 — 38 5.7% — 0.0% $86,950 —
New York — 1,668 — 91 5.5% — 0.0% $65,100 —
Boston — 935 — 42 4.5% — 0.0% $69,957 —
Florida — 2,211 — 81 3.7% — 0.0% $99,400 —
Houston — 1,370 — 47 3.4% — 0.0% $115,150 —
Dallas 30 campaign codes
—
Spend
1,376
Leads In
6.2%
Conv%
—
Showed
$138,828
Sales Value
CodeSource Spend Leads CPL Booked Conv% Showed Cost/Book Sales Value ROI
#DALFB3 Alan — 0 — 1 — — — $7,650 —
#DAL3DE1M Boost — 25 — 6 24.0% — — $3,450 —
#DAL13F Alan — 21 — 5 23.8% — — $6,050 —
#DAL3DE1F Boost — 33 — 7 21.2% — — $4,050 —
#DAL3DE Boost — 6 — 1 16.7% — — $12,900 —
#DAL12F Alan — 100 — 9 9.0% — — — —
#DAL3CX1M Boost — 104 — 8 7.7% — — $7,450 —
#DALFB32M Alan — 40 — 3 7.5% — — $6,500 —
#DAL3CX2F Boost — 27 — 2 7.4% — — — —
#DAL11F Alan — 217 — 16 7.4% — — $9,550 —
#DAL3CX1F Boost — 166 — 12 7.2% — — $15,128 —
#DAL3DE2M Boost — 15 — 1 6.7% — — — —
#DAL3DE3M Boost — 16 — 1 6.3% — — $3,200 —
#DALFB31M Alan — 19 — 1 5.3% — — $10,250 —
#DALFB33M Alan — 38 — 2 5.3% — — $7,600 —
#DAL3CX3F Boost — 58 — 3 5.2% — — — —
#DAL3CX2M Boost — 20 — 1 5.0% — — — —
#DAL3DE3F Boost — 99 — 3 3.0% — — $10,650 —
#DAL3DE2F Boost — 43 — 1 2.3% — — $3,500 —
#DALKIDS Alan — 59 — 1 1.7% — — $4,000 —
#DALP2 Lead Pronto — 172 — 1 0.6% — — — —
#DALFB32F Alan — 23 — 0 0.0% — — $6,050 —
#DALFB33F Alan — 40 — 0 0.0% — — $50 —
#DAL3CX3M Boost — 31 — 0 0.0% — — — —
#DALP1F Lead Pronto — 1 — 0 0.0% — — $50 —
#DALFB31F Alan — 3 — 0 0.0% — — $6,000 —
#DAL3CX Boost — 0 — 0 — — — $14,600 —
#DALP3F Lead Pronto — 0 — 0 — — — $150 —
#DAL12M Alan — 0 — 0 — — — — —
#DALP3M Lead Pronto — 0 — 0 — — — — —
Chicago 28 campaign codes
—
Spend
1,167
Leads In
5.8%
Conv%
—
Showed
$73,991
Sales Value
CodeSource Spend Leads CPL Booked Conv% Showed Cost/Book Sales Value ROI
#CHIIG21F Alan — 2 — 1 50.0% — — — —
#CHIKIDS Alan — 52 — 10 19.2% — — $7,000 —
#CHI3CX1F Boost — 30 — 5 16.7% — — $5,900 —
#CHI3CX2F Boost — 7 — 1 14.3% — — — —
#CHIIG22F Alan — 57 — 7 12.3% — — $4,000 —
#CHIFB31F Alan — 25 — 3 12.0% — — $5,950 —
#CHI3CX1M Boost — 21 — 2 9.5% — — $5,500 —
#CHI13F Alan — 11 — 1 9.1% — — $4,000 —
#CHIFB31M Alan — 91 — 5 5.5% — — $6,000 —
#CHI11F Alan — 162 — 8 4.9% — — $16,100 —
#CHIIG23F Alan — 149 — 7 4.7% — — $12,900 —
#CHIFB32M Alan — 22 — 1 4.5% — — $1,550 —
#CHIFB32F Alan — 25 — 1 4.0% — — — —
#CHILP2 Lead Pronto — 266 — 9 3.4% — — $50 —
#CHIFB33F Alan — 63 — 2 3.2% — — $1,900 —
#CHI12F Alan — 163 — 5 3.1% — — — —
#CHIFB33M Alan — 7 — 0 0.0% — — — —
#CHI3CX3F Boost — 5 — 0 0.0% — — — —
#CHIIG23M Alan — 3 — 0 0.0% — — — —
#CHI3CX2M Boost — 3 — 0 0.0% — — — —
#CHIIG22M Alan — 2 — 0 0.0% — — — —
#CHIIG21M Alan — 1 — 0 0.0% — — — —
#CHIFB3 Alan — 0 — 0 — — — $1,650 —
#CHIIG2 Alan — 0 — 0 — — — $491 —
#CHILP1F Lead Pronto — 0 — 0 — — — $1,000 —
#CHILP3F Lead Pronto — 0 — 0 — — — — —
#CHI12M Alan — 0 — 0 — — — — —
#CHILP2F Lead Pronto — 0 — 0 — — — — —
Nashville 29 campaign codes
—
Spend
670
Leads In
5.7%
Conv%
—
Showed
$86,950
Sales Value
CodeSource Spend Leads CPL Booked Conv% Showed Cost/Book Sales Value ROI
#NAIG2 Alan — 6 — 3 50.0% — — $10,000 —
#NAKIDS Alan — 28 — 4 14.3% — — $4,000 —
#NAFB31M Alan — 22 — 3 13.6% — — $8,500 —
#NA3CX1F Boost — 37 — 5 13.5% — — $5,050 —
#NAFB31F Alan — 11 — 1 9.1% — — — —
#NA13F Alan — 60 — 5 8.3% — — $500 —
#NAIG21F Alan — 49 — 4 8.2% — — $8,000 —
#NAFB32M Alan — 13 — 1 7.7% — — — —
#NAFB32F Alan — 16 — 1 6.3% — — — —
#NA12F Alan — 82 — 4 4.9% — — $6,050 —
#NAFB33M Alan — 21 — 1 4.8% — — $4,000 —
#NAFB33F Alan — 26 — 1 3.8% — — $3,000 —
#NAIG23F Alan — 34 — 1 2.9% — — — —
#NALP2 Lead Pronto — 162 — 4 2.5% — — $7,500 —
#NAIG22M Alan — 15 — 0 0.0% — — $1,500 —
#NAIG21M Alan — 20 — 0 0.0% — — — —
#NA3CX1M Boost — 18 — 0 0.0% — — $5,550 —
#NA3CX2M Boost — 5 — 0 0.0% — — $50 —
#NAIG23M Alan — 20 — 0 0.0% — — $4,050 —
#NAIG22F Alan — 18 — 0 0.0% — — $3,500 —
#NA3CX2F Boost — 1 — 0 0.0% — — — —
#NA3CX3F Boost — 4 — 0 0.0% — — — —
#NA3CX Boost — 1 — 0 0.0% — — — —
#NA3CX3M Boost — 1 — 0 0.0% — — — —
#NA11F Alan — 0 — 0 — — — $8,000 —
#NAGD Alan — 0 — 0 — — — $5,150 —
#NAFB3 Alan — 0 — 0 — — — $2,550 —
#NALP1F Lead Pronto — 0 — 0 — — — — —
#NALP3F Lead Pronto — 0 — 0 — — — — —
New York 30 campaign codes
—
Spend
1,668
Leads In
5.5%
Conv%
—
Showed
$65,100
Sales Value
CodeSource Spend Leads CPL Booked Conv% Showed Cost/Book Sales Value ROI
#NYIG21M Alan — 43 — 6 14.0% — — $4,200 —
#NYIG21F Alan — 24 — 3 12.5% — — — —
#NYIG2 Alan — 8 — 1 12.5% — — $4,050 —
#NY3CX1M Boost — 111 — 13 11.7% — — $9,000 —
#NYFB31M Alan — 43 — 5 11.6% — — — —
#NY3CX1F Boost — 174 — 17 9.8% — — $6,475 —
#NYFB32M Alan — 13 — 1 7.7% — — — —
#NYLP2 Lead Pronto — 195 — 14 7.2% — — $3,050 —
#NYFB31F Alan — 28 — 2 7.1% — — — —
#NYFB33F Alan — 34 — 2 5.9% — — $50 —
#NYFB32F Alan — 34 — 2 5.9% — — $400 —
#NYKIDS Alan — 226 — 13 5.8% — — $4,000 —
#NYIG22F Alan — 107 — 3 2.8% — — $9,000 —
#NYIG23M Alan — 39 — 1 2.6% — — $25 —
#NYIG22M Alan — 47 — 1 2.1% — — — —
#NY12F Alan — 103 — 2 1.9% — — $4,450 —
#NY11F Alan — 234 — 3 1.3% — — $500 —
#NYIG23F Alan — 171 — 2 1.2% — — $6,050 —
#NY3CX2F Boost — 9 — 0 0.0% — — — —
#NYFB3 Alan — 3 — 0 0.0% — — $2,050 —
#NY3CX2M Boost — 6 — 0 0.0% — — — —
#NY3CX3F Boost — 7 — 0 0.0% — — — —
#NYFB33M Alan — 5 — 0 0.0% — — — —
#NY3CX3M Boost — 3 — 0 0.0% — — — —
#NYLP1F Lead Pronto — 1 — 0 0.0% — — — —
#NY3CX Boost — 0 — 0 — — — $8,300 —
#NY25 Alan — 0 — 0 — — — $2,500 —
#NY12M Alan — 0 — 0 — — — $1,000 —
#NYLP2M Lead Pronto — 0 — 0 — — — — —
#NY13F Alan — 0 — 0 — — — — —
Boston 33 campaign codes
—
Spend
935
Leads In
4.5%
Conv%
—
Showed
$69,957
Sales Value
CodeSource Spend Leads CPL Booked Conv% Showed Cost/Book Sales Value ROI
#BOS11F Alan — 0 — 1 — — — $6,232 —
#BOIG2 Alan — 4 — 1 25.0% — — $8,100 —
#BOIG22M Alan — 13 — 2 15.4% — — — —
#BOFB32M Alan — 13 — 2 15.4% — — — —
#BO3CX2F Boost — 9 — 1 11.1% — — — —
#BOIG22F Alan — 25 — 2 8.0% — — $400 —
#BOS12F Alan — 60 — 4 6.7% — — $2,500 —
#BOFB31M Alan — 15 — 1 6.7% — — — —
#BOSLP2 Lead Pronto — 252 — 13 5.2% — — $4,050 —
#BO3CX1M Boost — 41 — 2 4.9% — — $8,425 —
#BOFB33M Alan — 21 — 1 4.8% — — — —
#BOFB33F Alan — 44 — 2 4.5% — — $7,000 —
#BO3CX1F Boost — 47 — 2 4.3% — — $400 —
#BOIG21M Alan — 25 — 1 4.0% — — — —
#BOIG21F Alan — 26 — 1 3.8% — — $4,000 —
#BOFB32F Alan — 30 — 1 3.3% — — $2,300 —
#BOSKIDS Alan — 32 — 1 3.1% — — $16,000 —
#BOS11M Alan — 128 — 3 2.3% — — — —
#BOS13F Alan — 71 — 1 1.4% — — — —
#BOIG23F Alan — 33 — 0 0.0% — — — —
#BO3CX2M Boost — 6 — 0 0.0% — — — —
#BO3CX Boost — 3 — 0 0.0% — — $4,000 —
#BO3CX3F Boost — 7 — 0 0.0% — — — —
#BOFB31F Alan — 12 — 0 0.0% — — $2,500 —
#BO3CX3M Boost — 4 — 0 0.0% — — — —
#BOIG23M Alan — 11 — 0 0.0% — — — —
#BOSA1M Alan — 3 — 0 0.0% — — — —
#BOFB3 Alan — 0 — 0 — — — $50 —
#BOS12M Alan — 0 — 0 — — — $4,000 —
#BOSLP1M Lead Pronto — 0 — 0 — — — — —
#BOSLP1F Lead Pronto — 0 — 0 — — — — —
#BOSLP3M Lead Pronto — 0 — 0 — — — — —
#BOSLP2M Lead Pronto — 0 — 0 — — — — —
Florida 33 campaign codes
—
Spend
2,211
Leads In
3.7%
Conv%
—
Showed
$99,400
Sales Value
CodeSource Spend Leads CPL Booked Conv% Showed Cost/Book Sales Value ROI
#FLP2F Lead Pronto — 0 — 1 — — — $4,000 —
#FLFB32M Alan — 36 — 4 11.1% — — $8,000 —
#FL3CX1M Boost — 27 — 3 11.1% — — $400 —
#FL3CX1F Boost — 56 — 6 10.7% — — $2,900 —
#FL12M Alan — 21 — 2 9.5% — — $4,000 —
#FL4IG31M Alan — 131 — 12 9.2% — — $7,000 —
#FL4IG31F Alan — 41 — 3 7.3% — — — —
#FLFB33F Alan — 94 — 5 5.3% — — — —
#FL4IG32M Alan — 59 — 3 5.1% — — — —
#FL13F Alan — 43 — 2 4.7% — — $6,000 —
#FL4IG33F Alan — 119 — 5 4.2% — — $400 —
#FL4IG32F Alan — 48 — 2 4.2% — — — —
#FLKIDS Alan — 289 — 12 4.2% — — $4,000 —
#FLFB31M Alan — 52 — 2 3.8% — — $50 —
#FL12F Alan — 183 — 5 2.7% — — $50 —
#FLFB31F Alan — 39 — 1 2.6% — — — —
#FL01 Alan — 81 — 2 2.5% — — $8,500 —
#FL11F Alan — 260 — 6 2.3% — — $4,600 —
#FLFB32F Alan — 54 — 1 1.9% — — — —
#FLP2 Lead Pronto — 451 — 4 0.9% — — $3,050 —
#FLFB33M Alan — 71 — 0 0.0% — — $5,300 —
#FL3CX3F Boost — 5 — 0 0.0% — — $4,000 —
#FL4IG33M Alan — 37 — 0 0.0% — — — —
#FL3CX2F Boost — 4 — 0 0.0% — — — —
#FL3CX3M Boost — 3 — 0 0.0% — — — —
#FL3CX2M Boost — 6 — 0 0.0% — — $1,500 —
#FL3CX Boost — 1 — 0 0.0% — — $4,500 —
#FL4IG3 Alan — 0 — 0 — — — $4,100 —
#FLP1F Lead Pronto — 0 — 0 — — — $8,000 —
#FLP1M Lead Pronto — 0 — 0 — — — $4,000 —
#FLFB3 Alan — 0 — 0 — — — $15,050 —
#FLGD Alan — 0 — 0 — — — — —
#FLP2M Lead Pronto — 0 — 0 — — — — —
Houston 28 campaign codes
—
Spend
1,370
Leads In
3.4%
Conv%
—
Showed
$115,150
Sales Value
CodeSource Spend Leads CPL Booked Conv% Showed Cost/Book Sales Value ROI
#HOUFB3 Alan — 0 — 2 — — — $20,400 —
#HOU3CX Boost — 0 — 1 — — — $7,500 —
#HOUFB31M Alan — 29 — 3 10.3% — — $4,050 —
#HOU3CX2F Boost — 11 — 1 9.1% — — — —
#HOU3DE Boost — 26 — 2 7.7% — — $50 —
#HOU3DE1M Boost — 53 — 4 7.5% — — $9,000 —
#HOU3CX1M Boost — 42 — 3 7.1% — — $5,000 —
#HOU3DE1F Boost — 100 — 5 5.0% — — $11,100 —
#HOUFB33M Alan — 63 — 3 4.8% — — $1,500 —
#HOU11F Alan — 101 — 4 4.0% — — $10,450 —
#HOU3DE2M Boost — 27 — 1 3.7% — — — —
#HOUKIDS Alan — 92 — 3 3.3% — — $4,000 —
#HOULP2 Lead Pronto — 183 — 5 2.7% — — $100 —
#HOU3CX1F Boost — 89 — 2 2.2% — — $3,500 —
#HOUFB33F Alan — 46 — 1 2.2% — — — —
#HOU3DE3F Boost — 245 — 5 2.0% — — $12,600 —
#HOU3DE2F Boost — 149 — 2 1.3% — — — —
#HOU13F Alan — 16 — 0 0.0% — — $6,500 —
#HOU3DE3M Boost — 25 — 0 0.0% — — — —
#HOU12F Alan — 11 — 0 0.0% — — $4,400 —
#HOUFB32F Alan — 18 — 0 0.0% — — $3,500 —
#HOUFB32M Alan — 27 — 0 0.0% — — $5,000 —
#HOUFB31F Alan — 9 — 0 0.0% — — $4,500 —
#HOU3CX2M Boost — 3 — 0 0.0% — — — —
#HOU3CX3F Boost — 3 — 0 0.0% — — — —
#HOU3CX3M Boost — 2 — 0 0.0% — — — —
#HOUGD Alan — 0 — 0 — — — $2,000 —
#HOU12M Alan — 0 — 0 — — — — —
Recycled / Other Spend (4AB, N1N, 5AB, 6AB, CMN, TC) — — total
CodeCity Spend Leads CPL Booked Conv% Showed Sales Value
#NA4AB Nashville — 143 — 6 4.2% — $12,550
#CHI6AB Chicago — 301 — 9 3.0% — $9,366
#HOU4AB Houston — 7 — — 0.0% — —
#NA6AB Nashville — 261 — 3 1.1% — $50
#FL6AB Florida — 295 — 7 2.4% — $12,550
#BOS4AB Boston — 52 — 1 1.9% — —
#DAL4AB Dallas — 79 — — 0.0% — —
#NY6AB New York — 552 — 19 3.4% — $14,050
#FLTC Florida — 3 — 2 66.7% — —
#NYCMN New York — 57 — 5 8.8% — —
#BOS6AB Boston — 193 — 4 2.1% — $400
#DAL6AB Dallas — 330 — 7 2.1% — $3,950
#DALCMN Dallas — 33 — 2 6.1% — $25
#HOU6AB Houston — 324 — 4 1.2% — $600
#CHICMN Chicago — 52 — 7 13.5% — $5,900
#NACMN Nashville — 32 — 4 12.5% — $6,025
#BOSCMN Boston — 19 — — 0.0% — $5,899
#BOS5AB Boston — 50 — 4 8.0% — —
#DAL5AB Dallas — 117 — — 0.0% — —
#HOU5AB Houston — 123 — 1 0.8% — $3,000
#FL5AB Florida — 87 — 1 1.1% — $3,050
#HOUCMN Houston — 34 — 1 2.9% — $8,025
#NY5AB New York — 218 — 8 3.7% — $1,250
#NA5AB Nashville — 72 — 1 1.4% — $3,550
#NY4AB New York — 9 — — 0.0% — —
#FL4AB Florida — 90 — 2 2.2% — $5,000
#FLCMN Florida — 16 — 2 12.5% — $7,000
#CHI4AB Chicago — 232 — 6 2.6% — $4,000
Total Recycled Spend — 3,781 — 108 2.9% — $125,960