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Leads ROI + CRM Performance — Week 20-26 Feb 2026

8,886 leads  ·  372 booked  ·  4.2% conv  ·  0 showed  ·  $705,989 sales value  ·  CPL —  ·  Cost/Book —
Nashville 730Chicago 1,400Houston 1,047Dallas 1,213New York 1,694Florida 1,866Boston 936
Total Spend
fresh —  ·  recycled —
Cost Per Lead
8,886 fresh leads
Cost Per Booking
372 booked  ·  4.2% conv
Showed
0
0.0% show rate
Sales Value
$705,989
from CRM closes
City Summary
CitySpendLeadsCPL BookedConv%Showed Show%Sales ValueCost/Book
Nashville 730 42 5.8% 0.0% $79,750
Chicago 1,400 65 4.6% 0.0% $89,100
Houston 1,047 48 4.6% 0.0% $79,750
Dallas 1,213 51 4.2% 0.0% $118,000
New York 1,694 70 4.1% 0.0% $88,599
Florida 1,866 72 3.9% 0.0% $179,015
Boston 936 24 2.6% 0.0% $67,775
Nashville 30 campaign codes
Spend
730
Leads In
5.8%
Conv%
Showed
$79,750
Sales Value
CodeSource Spend Leads CPL Booked Conv% Showed Cost/Book Sales Value ROI
#NAIG22M Alan 7 3 42.9%
#NAIG2 Alan 5 1 20.0% $5,550
#NAFB32F Alan 13 2 15.4% $6,500
#NA3CX1F Boost 34 5 14.7% $12,700
#NAIG23F Alan 22 3 13.6% $5,500
#NA3CX1M Boost 16 2 12.5% $2,500
#NAFB33F Alan 18 2 11.1% $50
#NAIG21M Alan 21 2 9.5%
#NAKIDS Alan 44 4 9.1% $700
#NAFB31M Alan 15 1 6.7% $13,600
#NA13F Alan 32 2 6.3% $3,000
#NA11F Alan 34 2 5.9% $5,500
#NAIG22F Alan 17 1 5.9%
#NAIG21F Alan 20 1 5.0% $2,150
#NALP2 Lead Pronto 371 11 3.0% $6,500
#NAIG23M Alan 4 0 0.0%
#NA3CX3M Boost 4 0 0.0%
#NAFB33M Alan 13 0 0.0%
#NAFB32M Alan 4 0 0.0% $1,500
#NAFB31F Alan 4 0 0.0% $1,500
#NA3CX3F Boost 3 0 0.0%
#NA3CX2F Boost 4 0 0.0%
#NA11M Alan 24 0 0.0%
#NA3CX2M Boost 1 0 0.0%
#NA12M Alan 0 0 $1,500
#NA12F Alan 0 0 $4,000
#NAGD Alan 0 0 $4,000
#NA11 Alan 0 0 $1,500
#NALP3F Lead Pronto 0 0
#NAFB3 Alan 0 0 $1,500
Chicago 27 campaign codes
Spend
1,400
Leads In
4.6%
Conv%
Showed
$89,100
Sales Value
CodeSource Spend Leads CPL Booked Conv% Showed Cost/Book Sales Value ROI
#CHI3CX2M Boost 3 2 66.7%
#CHI3CX2F Boost 5 1 20.0%
#CHIFB31M Alan 75 10 13.3% $16,100
#CHIIG22M Alan 22 2 9.1%
#CHIIG21F Alan 49 4 8.2% $2,000
#CHIFB33F Alan 26 2 7.7% $8,500
#CHIIG21M Alan 47 3 6.4%
#CHIIG22F Alan 98 5 5.1% $8,400
#CHI11F Alan 164 8 4.9% $11,150
#CHIFB31F Alan 22 1 4.5% $1,100
#CHIIG23F Alan 218 8 3.7% $3,400
#CHILP2 Lead Pronto 344 11 3.2% $6,050
#CHI12F Alan 170 5 2.9%
#CHI3CX1M Boost 35 1 2.9% $3,500
#CHI3CX1F Boost 37 1 2.7% $8,150
#CHIKIDS Alan 38 1 2.6% $6,100
#CHIFB32F Alan 14 0 0.0% $50
#CHI3CX3M Boost 2 0 0.0%
#CHIIG2 Alan 4 0 0.0% $6,000
#CHIFB32M Alan 16 0 0.0% $1,500
#CHIA1M Alan 8 0 0.0%
#CHI3CX3F Boost 1 0 0.0%
#CHIFB33M Alan 2 0 0.0%
#CHI3CX Boost 0 0 $3,000
#CHI13F Alan 0 0
#CHI12M Alan 0 0 $4,000
#CHIFB3 Alan 0 0 $100
Houston 27 campaign codes
Spend
1,047
Leads In
4.6%
Conv%
Showed
$79,750
Sales Value
CodeSource Spend Leads CPL Booked Conv% Showed Cost/Book Sales Value ROI
#HOU3CX2M Boost 2 1 50.0%
#HOU3DE Boost 8 2 25.0%
#HOUFB31F Alan 4 1 25.0%
#HOU3DE1M Boost 39 5 12.8% $7,000
#HOU3CX2F Boost 8 1 12.5% $4,500
#HOU3DE2M Boost 18 2 11.1%
#HOUFB32M Alan 25 2 8.0%
#HOUKIDS Alan 31 2 6.5%
#HOU3DE3M Boost 16 1 6.3% $50
#HOU3DE1F Boost 68 4 5.9% $9,100
#HOU3CX1F Boost 100 5 5.0% $1,000
#HOU3CX1M Boost 49 2 4.1% $3,400
#HOU3DE2F Boost 75 3 4.0%
#HOULP2 Lead Pronto 222 8 3.6% $4,900
#HOUFB33F Alan 31 1 3.2% $8,000
#HOU3DE3F Boost 165 5 3.0% $4,750
#HOU11F Alan 105 2 1.9% $15,550
#HOUFB33M Alan 56 1 1.8% $8,550
#HOUFB31M Alan 12 0 0.0% $4,400
#HOU3CX3F Boost 4 0 0.0%
#HOUFB32F Alan 7 0 0.0% $2,800
#HOU3CX3M Boost 1 0 0.0%
#HOU13F Alan 1 0 0.0% $4,050
#HOUFB3 Alan 0 0 $850
#HOU12M Alan 0 0 $400
#HOULP1 Lead Pronto 0 0 $450
#HOU12F Alan 0 0
Dallas 29 campaign codes
Spend
1,213
Leads In
4.2%
Conv%
Showed
$118,000
Sales Value
CodeSource Spend Leads CPL Booked Conv% Showed Cost/Book Sales Value ROI
#DAL3DE Boost 10 2 20.0% $7,750
#DAL3DE1M Boost 26 4 15.4% $9,600
#DAL3DE2M Boost 7 1 14.3% $1,150
#DALFB32M Alan 14 2 14.3% $19,600
#DAL3DE1F Boost 31 4 12.9% $3,500
#DAL3DE3F Boost 88 8 9.1%
#DALFB32F Alan 11 1 9.1%
#DAL3CX3M Boost 23 2 8.7%
#DAL3CX1F Boost 145 11 7.6% $8,450
#DAL3CX1M Boost 85 6 7.1% $9,900
#DAL3CX2F Boost 16 1 6.3%
#DALFB33M Alan 32 1 3.1% $4,000
#DAL11F Alan 191 5 2.6% $15,400
#DAL12F Alan 182 2 1.1% $8,050
#DALP2 Lead Pronto 174 1 0.6% $4,000
#DALFB33F Alan 50 0 0.0%
#DAL3DE3M Boost 15 0 0.0%
#DAL3DE2F Boost 24 0 0.0% $3,500
#DALKIDS Alan 31 0 0.0% $4,000
#DAL3CX2M Boost 17 0 0.0%
#DALFB31M Alan 11 0 0.0% $4,000
#DAL3CX3F Boost 24 0 0.0% $50
#DALFB31F Alan 6 0 0.0% $7,950
#DALP3F Lead Pronto 0 0 $50
#DAL13F Alan 0 0 $50
#DAL3CX Boost 0 0 $3,000
#DAL12M Alan 0 0
#DALP1F Lead Pronto 0 0
#DALFB3 Alan 0 0 $4,000
New York 29 campaign codes
Spend
1,694
Leads In
4.1%
Conv%
Showed
$88,599
Sales Value
CodeSource Spend Leads CPL Booked Conv% Showed Cost/Book Sales Value ROI
#NY12M Alan 0 1 $3,000
#NYFB31M Alan 12 7 58.3% $8,000
#NYFB32M Alan 9 2 22.2%
#NYFB31F Alan 6 1 16.7% $4,050
#NYIG21F Alan 15 2 13.3% $25
#NYIG21M Alan 40 4 10.0% $4,800
#NYKIDS Alan 138 11 8.0% $14,550
#NYIG22M Alan 33 2 6.1%
#NYIG22F Alan 101 6 5.9% $3,000
#NY12F Alan 107 4 3.7%
#NY11F Alan 215 8 3.7% $4,850
#NY3CX1M Boost 138 5 3.6% $7,000
#NYFB33F Alan 28 1 3.6%
#NY3CX1F Boost 241 8 3.3% $14,024
#NYIG23F Alan 212 5 2.4% $3,400
#NYLP2 Lead Pronto 228 3 1.3% $4,000
#NY3CX2M Boost 21 0 0.0%
#NY3CX3F Boost 33 0 0.0%
#NYFB32F Alan 14 0 0.0%
#NYIG23M Alan 44 0 0.0%
#NY3CX2F Boost 15 0 0.0% $3,000
#NYFB33M Alan 1 0 0.0%
#NYIG2 Alan 11 0 0.0%
#NYFB3 Alan 2 0 0.0% $4,000
#NYIG4 Alan 4 0 0.0%
#NY3CX3M Boost 24 0 0.0%
#NY3CX Boost 2 0 0.0% $4,050
#NYGD Alan 0 0 $6,850
#NY13F Alan 0 0
Florida 47 campaign codes
Spend
1,866
Leads In
3.9%
Conv%
Showed
$179,015
Sales Value
CodeSource Spend Leads CPL Booked Conv% Showed Cost/Book Sales Value ROI
#FL12M Alan 0 1 $5,575
#FL4IG31F Alan 4 1 25.0%
#FLFB31F Alan 10 2 20.0% $4,000
#FL3CX3F Boost 5 1 20.0%
#ORLFB33M Alan 12 2 16.7% $3,500
#FLFB32F Alan 18 2 11.1%
#ORL4IG32F Alan 10 1 10.0%
#ORL4IG33M Alan 10 1 10.0%
#FL4IG31M Alan 26 2 7.7% $15,100
#FL3CX1F Boost 54 4 7.4% $5,050
#ORLFB31M Alan 30 2 6.7%
#FLFB32M Alan 15 1 6.7%
#FL3CX1M Boost 37 2 5.4%
#ORL11F Alan 76 4 5.3%
#ORL4IG33F Alan 57 3 5.3% $3,000
#FL4IG33F Alan 20 1 5.0% $8,500
#FL11F Alan 171 8 4.7% $20,150
#FLKIDS Alan 115 5 4.3% $23,600
#FLP2 Lead Pronto 243 10 4.1% $24,350
#ORL4IG31M Alan 28 1 3.6% $4,000
#FLFB33F Alan 29 1 3.4% $8,320
#ORLFB33F Alan 98 3 3.1%
#ORLP2 Lead Pronto 68 2 2.9% $250
#FL01 Alan 102 3 2.9% $4,000
#FL12F Alan 180 5 2.8%
#ORL11M Alan 93 2 2.2%
#ORLKIDS Alan 126 2 1.6%
#ORL12F Alan 76 0 0.0%
#ORLFB32M Alan 6 0 0.0%
#ORLFB32F Alan 48 0 0.0%
#FL4IG33M Alan 5 0 0.0%
#ORLFB31F Alan 14 0 0.0%
#FLFB31M Alan 15 0 0.0% $9,750
#FL3CX2M Boost 8 0 0.0%
#FL3CX2F Boost 7 0 0.0%
#FL4IG32M Alan 8 0 0.0% $7,050
#FL4IG32F Alan 5 0 0.0% $4,000
#ORL4IG32M Alan 11 0 0.0%
#FLFB33M Alan 15 0 0.0% $8,020
#FL3CX3M Boost 6 0 0.0% $2,500
#ORL4IG31F Alan 5 0 0.0% $2,550
#FLGD Alan 0 0
#FL3CX Boost 0 0 $3,000
#FL4IG3 Alan 0 0 $4,000
#FLP1F Lead Pronto 0 0 $3,700
#FL13F Alan 0 0 $2,050
#FLP2F Lead Pronto 0 0 $3,000
Boston 30 campaign codes
Spend
936
Leads In
2.6%
Conv%
Showed
$67,775
Sales Value
CodeSource Spend Leads CPL Booked Conv% Showed Cost/Book Sales Value ROI
#BO3CX Boost 3 1 33.3%
#BOSKIDS Alan 82 7 8.5%
#BOS11F Alan 35 2 5.7% $400
#BOIG23F Alan 71 3 4.2% $4,000
#BOIG22F Alan 28 1 3.6% $7,000
#BO3CX1M Boost 31 1 3.2% $4,500
#BOS11M Alan 31 1 3.2% $3,050
#BOIG21F Alan 46 1 2.2% $250
#BOSLP2 Lead Pronto 318 6 1.9% $10,400
#BO3CX1F Boost 57 1 1.8%
#BOFB32F Alan 15 0 0.0%
#BOIG21M Alan 20 0 0.0% $3,050
#BOS12F Alan 74 0 0.0% $4,500
#BOFB31M Alan 10 0 0.0% $1,500
#BO3CX3F Boost 17 0 0.0%
#BO3CX2M Boost 8 0 0.0%
#BOIG23M Alan 8 0 0.0%
#BOFB31F Alan 9 0 0.0%
#BOIG22M Alan 8 0 0.0% $1,500
#BOFB33F Alan 23 0 0.0% $50
#BO3CX3M Boost 14 0 0.0%
#BOFB32M Alan 4 0 0.0% $3,125
#BO3CX2F Boost 6 0 0.0%
#BOFB33M Alan 12 0 0.0% $4,000
#BOSA1K Alan 1 0 0.0%
#BOIG2 Alan 5 0 0.0% $10,500
#BOS13F Alan 0 0 $6,000
#BOSLP1M Lead Pronto 0 0 $3,950
#BOS12M Alan 0 0
#BOFB3 Alan 0 0
Recycled / Other Spend (4AB, N1N, 5AB, 6AB, CMN, TC) — — total
CodeCity Spend Leads CPL Booked Conv% Showed Sales Value
#FL6AB Florida 211 0.0% $6,650
#CHI4AB Chicago 87 0.0% $7,550
#NA4AB Nashville 242 7 2.9% $3,050
#DAL4AB Dallas 193 5 2.6%
#HOU6AB Houston 259 7 2.7% $7,025
#HOU4AB Houston 131 0.0%
#CHI6AB Chicago 348 8 2.3% $11,475
#NA6AB Nashville 314 6 1.9% $9,300
#NACMN Nashville 41 3 7.3% $4,000
#DAL6AB Dallas 369 10 2.7% $14,350
#NY6AB New York 459 12 2.6% $4,850
#HOUCMN Houston 23 0.0% $8,450
#NY4AB New York 43 0.0%
#BOSCMN Boston 19 0.0%
#NYCMN New York 53 5 9.4% $5,375
#FLCMN Florida 23 0.0% $4,025
#BOS6AB Boston 133 8 6.0% $6,825
#CHICMN Chicago 58 5 8.6% $3,050
#HOU5AB Houston 101 3 3.0%
#NY5AB New York 164 2 1.2% $10,450
#NA5AB Nashville 52 2 3.8% $4,500
#DAL5AB Dallas 75 2 2.7% $14,200
#BOS5AB Boston 60 0.0% $12,950
#FL5AB Florida 64 4 6.3% $5,525
#DALCMN Dallas 39 2 5.1%
#BOS4AB Boston 61 6 9.8% $4,900
#ORL4AB Florida 91 3 3.3%
#FL4AB Florida 158 4 2.5% $14,100
#CHI5AB Chicago 1 0.0%
#NAN1N Nashville 54 0.0%
#FLN1N Florida 68 1 1.5%
#CHIN1N Chicago 79 1 1.3%
#DALN1N Dallas 74 0.0%
#HOUN1N Houston 66 1 1.5%
#BOSN1N Boston 48 0.0%
#NYN1N New York 114 0.0%
Total Recycled Spend 4,375 107 2.4% $176,100