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Leads ROI + CRM Performance — Week 27 Feb - 5 Mar 2026

$19,398 spend  ·  9,495 leads  ·  463 booked  ·  4.9% conv  ·  0 showed  ·  $567,540 sales value  ·  CPL $9.36  ·  Cost/Book $234
Nashville 788Dallas 1,272Houston 1,216Florida 2,135Boston 875New York 1,683Chicago 1,526
Total Spend
$19,398
fresh $19,398  ·  recycled —
Cost Per Lead
$9.36
9,495 fresh leads
Cost Per Booking
$234
463 booked  ·  4.9% conv
Showed
0
0.0% show rate
Sales Value
$567,540
from CRM closes
Targets
Cost Per Booking
$234
Target: $230
$4 over target (2%)
Lead → Booking Conversion
4.9%
Target: 5%
0.1% below target
City Summary
CitySpendLeadsCPL BookedConv%Showed Show%Sales ValueCost/Book
Nashville $2,437 788 $6.33 59 7.5% — 0.0% $49,000 $102
Dallas $1,405 1,272 $11.07 81 6.4% — 0.0% $94,730 $201
Houston $1,212 1,216 $6.09 65 5.3% — 0.0% $87,900 $173
Florida $6,427 2,135 $12.48 102 4.8% — 0.0% $118,125 $321
Boston $3,750 875 $12.71 36 4.1% — 0.0% $43,005 $375
New York $1,860 1,683 $7.98 65 3.9% — 0.0% $89,048 $266
Chicago $2,308 1,526 $7.23 55 3.6% — 0.0% $85,682 $288
Nashville 25 campaign codes
$2,437
Spend
788
Leads In
7.5%
Conv%
—
Showed
$49,000
Sales Value
CodeSource Spend Leads CPL Booked Conv% Showed Cost/Book Sales Value ROI
#NAIG23M Alan — 5 — 2 40.0% — — — —
#NA3CX1M Boost — 8 — 2 25.0% — — — —
#NA3CX1F Boost — 32 — 5 15.6% — — $1,550 —
#NAIG21M Alan — 13 — 2 15.4% — — — —
#NA11F Alan — 22 — 3 13.6% — — $4,000 —
#NAIG21F Alan — 23 — 3 13.0% — — $7,300 —
#NA12F Alan — 61 — 7 11.5% — — $50 —
#NAKIDS Alan — 18 — 2 11.1% — — $7,000 —
#NA11M Alan — 47 — 4 8.5% — — $3,000 —
#NAFB31F Alan — 13 — 1 7.7% — — — —
#NAFB32F Alan — 13 — 1 7.7% — — — —
#NAFB32M Alan — 14 — 1 7.1% — — — —
#NALP2 Lead Pronto $2,430 384 $6.34 24 6.3% — $101 $8,050 +231%
#NAFB33F Alan — 25 — 1 4.0% — — $3,400 —
#NAIG23F Alan — 36 — 1 2.8% — — $4,050 —
#NALP2F Lead Pronto $7 1 $6.53 0 0.0% — — — -100%
#NAFB33M Alan — 11 — 0 0.0% — — $1,500 —
#NA13F Alan — 20 — 0 0.0% — — $100 —
#NAFB31M Alan — 13 — 0 0.0% — — $5,000 —
#NAIG22F Alan — 11 — 0 0.0% — — — —
#NA3CX2M Boost — 2 — 0 0.0% — — — —
#NA3CX3F Boost — 4 — 0 0.0% — — — —
#NAIG22M Alan — 4 — 0 0.0% — — — —
#NAIG2 Alan — 6 — 0 0.0% — — $4,000 —
#NA3CX2F Boost — 2 — 0 0.0% — — — —
Dallas 28 campaign codes
$1,405
Spend
1,272
Leads In
6.4%
Conv%
—
Showed
$94,730
Sales Value
CodeSource Spend Leads CPL Booked Conv% Showed Cost/Book Sales Value ROI
#DALFB31M Alan — 15 — 4 26.7% — — — —
#DALFB33F Alan — 54 — 8 14.8% — — — —
#DAL3DE1F Boost — 71 — 9 12.7% — — $12,950 —
#DALKIDS Alan — 17 — 2 11.8% — — — —
#DAL3DE2F Boost — 38 — 4 10.5% — — — —
#DALFB33M Alan — 35 — 3 8.6% — — — —
#DAL11F Alan — 143 — 12 8.4% — — $11,150 —
#DAL3CX1M Boost — 74 — 5 6.8% — — $8,700 —
#DAL3CX1F Boost — 140 — 8 5.7% — — $18,250 —
#DAL3DE3F Boost — 162 — 9 5.6% — — $12,200 —
#DALP2 Lead Pronto $1,405 127 $11.07 7 5.5% — $201 $3,700 +163%
#DAL3DE2M Boost — 19 — 1 5.3% — — — —
#DAL3CX3F Boost — 40 — 2 5.0% — — $2,530 —
#DAL12F Alan — 121 — 6 5.0% — — $5,700 —
#DAL3DE1M Boost — 48 — 1 2.1% — — $500 —
#DAL3CX3M Boost — 30 — 0 0.0% — — — —
#DAL3CX2F Boost — 25 — 0 0.0% — — $550 —
#DALFB32F Alan — 15 — 0 0.0% — — — —
#DALFB32M Alan — 22 — 0 0.0% — — $4,000 —
#DALFB31F Alan — 10 — 0 0.0% — — $4,000 —
#DAL3CX2M Boost — 23 — 0 0.0% — — — —
#DAL3DE Boost — 21 — 0 0.0% — — — —
#DAL3DE3M Boost — 20 — 0 0.0% — — — —
#DALFB3 Alan — 2 — 0 0.0% — — — —
#DAL12M Alan — 0 — 0 — — — $3,500 —
#DAL3CX Boost — 0 — 0 — — — $3,000 —
#DAL13F Alan — 0 — 0 — — — $4,000 —
#DALP1F Lead Pronto — 0 — 0 — — — — —
Houston 25 campaign codes
$1,212
Spend
1,216
Leads In
5.3%
Conv%
—
Showed
$87,900
Sales Value
CodeSource Spend Leads CPL Booked Conv% Showed Cost/Book Sales Value ROI
#HOU3CX2M Boost — 2 — 1 50.0% — — $3,000 —
#HOUFB32F Alan — 15 — 4 26.7% — — $400 —
#HOUFB31F Alan — 6 — 1 16.7% — — — —
#HOU3DE1M Boost — 60 — 6 10.0% — — $6,700 —
#HOU3CX2F Boost — 10 — 1 10.0% — — — —
#HOU3CX1F Boost — 77 — 7 9.1% — — $8,050 —
#HOU3DE2M Boost — 27 — 2 7.4% — — $50 —
#HOU3DE2F Boost — 76 — 5 6.6% — — $4,000 —
#HOU3DE3M Boost — 32 — 2 6.3% — — $3,000 —
#HOUFB33F Alan — 50 — 3 6.0% — — — —
#HOU3DE3F Boost — 224 — 13 5.8% — — $10,850 —
#HOUKIDS Alan — 18 — 1 5.6% — — $4,500 —
#HOU3CX1M Boost — 39 — 2 5.1% — — — —
#HOU3DE1F Boost — 85 — 4 4.7% — — $20,850 —
#HOUFB31M Alan — 23 — 1 4.3% — — — —
#HOULP2 Lead Pronto $1,212 199 $6.09 7 3.5% — $173 $8,000 +560%
#HOU3DE Boost — 40 — 1 2.5% — — $8,000 —
#HOU11F Alan — 139 — 3 2.2% — — $6,000 —
#HOUFB33M Alan — 57 — 1 1.8% — — $3,000 —
#HOUFB32M Alan — 29 — 0 0.0% — — — —
#HOU3CX3M Boost — 1 — 0 0.0% — — — —
#HOUFB3 Alan — 4 — 0 0.0% — — $100 —
#HOU3CX3F Boost — 3 — 0 0.0% — — — —
#HOU13F Alan — 0 — 0 — — — $1,400 —
#HOUGD Alan — 0 — 0 — — — — —
Florida 46 campaign codes
$6,427
Spend
2,135
Leads In
4.8%
Conv%
—
Showed
$118,125
Sales Value
CodeSource Spend Leads CPL Booked Conv% Showed Cost/Book Sales Value ROI
#FL4IG3 Alan — 0 — 1 — — — $8,475 —
#FL12M Alan — 0 — 1 — — — — —
#FL3CX1M Boost — 42 — 10 23.8% — — $3,000 —
#FL4IG31M Alan — 30 — 6 20.0% — — $5,650 —
#FL3CX2F Boost — 6 — 1 16.7% — — — —
#FLFB31M Alan — 18 — 3 16.7% — — $3,100 —
#ORLFB31M Alan — 13 — 2 15.4% — — $2,500 —
#FLKIDS Alan — 82 — 10 12.2% — — $9,100 —
#FL4IG31F Alan — 9 — 1 11.1% — — — —
#FL4IG32F Alan — 10 — 1 10.0% — — $3,400 —
#FL3CX1F Boost — 48 — 4 8.3% — — $4,050 —
#ORLKIDS Alan — 59 — 4 6.8% — — $4,000 —
#FLFB33M Alan — 34 — 2 5.9% — — — —
#FLFB32F Alan — 19 — 1 5.3% — — $10,500 —
#ORLFB32F Alan — 38 — 2 5.3% — — $3,000 —
#FL11F Alan — 143 — 6 4.2% — — $13,550 —
#ORL11F Alan — 120 — 5 4.2% — — $4,100 —
#ORL4IG33M Alan — 24 — 1 4.2% — — $50 —
#ORLP2 Lead Pronto $2,549 178 $14.32 7 3.9% — $364 $4,000 +57%
#FLP2 Lead Pronto $3,877 337 $11.51 13 3.9% — $298 $7,125 +84%
#FLFB33F Alan — 52 — 2 3.8% — — $4,000 —
#ORL12F Alan — 105 — 4 3.8% — — $1,000 —
#ORLFB33F Alan — 79 — 3 3.8% — — $50 —
#ORL4IG31M Alan — 27 — 1 3.7% — — — —
#FL4IG33F Alan — 31 — 1 3.2% — — $4,100 —
#ORL4IG33F Alan — 83 — 2 2.4% — — — —
#FL12F Alan — 225 — 5 2.2% — — $4,000 —
#ORL11M Alan — 107 — 2 1.9% — — $4,000 —
#FL01 Alan — 92 — 1 1.1% — — $7,000 —
#FL4IG32M Alan — 11 — 0 0.0% — — — —
#FL4IG33M Alan — 13 — 0 0.0% — — — —
#ORL4IG32M Alan — 19 — 0 0.0% — — — —
#ORL4IG32F Alan — 15 — 0 0.0% — — — —
#FL3CX2M Boost — 2 — 0 0.0% — — — —
#ORL4IG31F Alan — 7 — 0 0.0% — — — —
#ORLFB31F Alan — 4 — 0 0.0% — — — —
#ORLFB32M Alan — 10 — 0 0.0% — — — —
#FL3CX Boost — 1 — 0 0.0% — — — —
#FLFB31F Alan — 23 — 0 0.0% — — $1,550 —
#FL3CX3F Boost — 4 — 0 0.0% — — — —
#FLFB32M Alan — 7 — 0 0.0% — — $4,000 —
#ORLFB33M Alan — 5 — 0 0.0% — — $2,800 —
#FL3CX3M Boost — 3 — 0 0.0% — — — —
#FLGD Alan — 0 — 0 — — — — —
#FL13F Alan — 0 — 0 — — — $25 —
#FLP1F Lead Pronto — 0 — 0 — — — — —
Boston 29 campaign codes
$3,750
Spend
875
Leads In
4.1%
Conv%
—
Showed
$43,005
Sales Value
CodeSource Spend Leads CPL Booked Conv% Showed Cost/Book Sales Value ROI
#BOIG21M Alan — 9 — 3 33.3% — — — —
#BO3CX Boost — 9 — 3 33.3% — — $1,000 —
#BOS11M Alan — 4 — 1 25.0% — — $100 —
#BOFB32M Alan — 6 — 1 16.7% — — — —
#BOFB33M Alan — 8 — 1 12.5% — — $4,000 —
#BOIG23M Alan — 19 — 2 10.5% — — — —
#BOSKIDS Alan — 44 — 4 9.1% — — $5,400 —
#BOFB31M Alan — 13 — 1 7.7% — — — —
#BOIG22M Alan — 17 — 1 5.9% — — — —
#BO3CX1M Boost — 22 — 1 4.5% — — — —
#BOS11F Alan — 67 — 3 4.5% — — $250 —
#BOIG23F Alan — 79 — 3 3.8% — — $6,500 —
#BOIG21F Alan — 29 — 1 3.4% — — $6,050 —
#BOSLP2 Lead Pronto $3,750 295 $12.71 10 3.4% — $375 $7,915 +111%
#BO3CX1F Boost — 64 — 1 1.6% — — $3,500 —
#BO3CX3F Boost — 23 — 0 0.0% — — — —
#BOS12F Alan — 4 — 0 0.0% — — $490 —
#BOFB33F Alan — 30 — 0 0.0% — — $400 —
#BO3CX2M Boost — 14 — 0 0.0% — — — —
#BOIG22F Alan — 38 — 0 0.0% — — $7,000 —
#BO3CX2F Boost — 8 — 0 0.0% — — — —
#BOIG2 Alan — 6 — 0 0.0% — — — —
#BO3CX3M Boost — 27 — 0 0.0% — — — —
#BOFB31F Alan — 13 — 0 0.0% — — — —
#BOFB32F Alan — 24 — 0 0.0% — — $400 —
#BOSA1K Alan — 1 — 0 0.0% — — — —
#BOSA1M Alan — 1 — 0 0.0% — — — —
#BOFB3 Alan — 1 — 0 0.0% — — — —
#BOS13F Alan — 0 — 0 — — — — —
New York 30 campaign codes
$1,860
Spend
1,683
Leads In
3.9%
Conv%
—
Showed
$89,048
Sales Value
CodeSource Spend Leads CPL Booked Conv% Showed Cost/Book Sales Value ROI
#NYFB31M Alan — 0 — 1 — — — $2,049 —
#NYFB33F Alan — 10 — 2 20.0% — — $4,000 —
#NYKIDS Alan — 80 — 6 7.5% — — $26,800 —
#NY3CX1M Boost — 144 — 9 6.3% — — $4,000 —
#NYIG22F Alan — 95 — 5 5.3% — — $3,500 —
#NY11F Alan — 253 — 13 5.1% — — $11,850 —
#NY12F Alan — 125 — 6 4.8% — — $4,050 —
#NYIG22M Alan — 29 — 1 3.4% — — $3,000 —
#NYIG23F Alan — 190 — 6 3.2% — — — —
#NYLP2 Lead Pronto $1,860 233 $7.98 7 3.0% — $266 $10,000 +438%
#NYIG21M Alan — 37 — 1 2.7% — — $3,000 —
#NY3CX3F Boost — 38 — 1 2.6% — — — —
#NYIG23M Alan — 39 — 1 2.6% — — $500 —
#NY3CX1F Boost — 255 — 6 2.4% — — $4,050 —
#NY3CX3M Boost — 62 — 0 0.0% — — — —
#NY3CX2F Boost — 28 — 0 0.0% — — — —
#NY3CX2M Boost — 32 — 0 0.0% — — — —
#NYIG2 Alan — 6 — 0 0.0% — — $400 —
#NYIG21F Alan — 18 — 0 0.0% — — $4,050 —
#NYFB32M Alan — 1 — 0 0.0% — — — —
#NYFB33M Alan — 4 — 0 0.0% — — — —
#NYIG4 Alan — 3 — 0 0.0% — — — —
#NYFB3 Alan — 1 — 0 0.0% — — $3,000 —
#NYGD Alan — 0 — 0 — — — $100 —
#NYFB31F Alan — 0 — 0 — — — $699 —
#NY25 Alan — 0 — 0 — — — — —
#NYFB32F Alan — 0 — 0 — — — — —
#NY13F Alan — 0 — 0 — — — — —
#NYLP1F Lead Pronto — 0 — 0 — — — — —
#NY12M Alan — 0 — 0 — — — $4,000 —
Chicago 27 campaign codes
$2,308
Spend
1,526
Leads In
3.6%
Conv%
—
Showed
$85,682
Sales Value
CodeSource Spend Leads CPL Booked Conv% Showed Cost/Book Sales Value ROI
#CHIFB3 Alan — 3 — 3 100.0% — — $450 —
#CHI3CX2F Boost — 2 — 1 50.0% — — — —
#CHI3CX2M Boost — 7 — 1 14.3% — — — —
#CHIFB31M Alan — 99 — 13 13.1% — — $14,800 —
#CHI3CX1M Boost — 15 — 1 6.7% — — $1,000 —
#CHI3CX3F Boost — 16 — 1 6.3% — — — —
#CHIFB33F Alan — 49 — 3 6.1% — — — —
#CHI3CX1F Boost — 35 — 2 5.7% — — — —
#CHIIG21M Alan — 35 — 2 5.7% — — — —
#CHIFB32M Alan — 19 — 1 5.3% — — $5,000 —
#CHIIG22F Alan — 94 — 3 3.2% — — $1,250 —
#CHI11F Alan — 168 — 5 3.0% — — $11,150 —
#CHIIG21F Alan — 38 — 1 2.6% — — $6,400 —
#CHILP2 Lead Pronto $2,308 319 $7.23 8 2.5% — $288 $14,700 +537%
#CHI12F Alan — 251 — 5 2.0% — — $4,500 —
#CHIIG23F Alan — 287 — 5 1.7% — — $8,482 —
#CHIIG22M Alan — 13 — 0 0.0% — — — —
#CHIKIDS Alan — 20 — 0 0.0% — — $8,000 —
#CHI3CX3M Boost — 4 — 0 0.0% — — — —
#CHIFB33M Alan — 9 — 0 0.0% — — — —
#CHIFB32F Alan — 14 — 0 0.0% — — — —
#CHIIG23M Alan — 10 — 0 0.0% — — — —
#CHIFB31F Alan — 17 — 0 0.0% — — — —
#CHIIG2 Alan — 1 — 0 0.0% — — $6,550 —
#CHIA1M Alan — 1 — 0 0.0% — — — —
#CHIGD Alan — 0 — 0 — — — $400 —
#CHILP1F Lead Pronto — 0 — 0 — — — $3,000 —
Recycled / Other Spend (4AB, N1N, 5AB, 6AB, CMN, TC) — — total
CodeCity Spend Leads CPL Booked Conv% Showed Sales Value
#DAL4AB Dallas — 59 — 1 1.7% — $6,828
#HOU4AB Houston — 38 — — 0.0% — —
#DALN1N Dallas — 26 — — 0.0% — —
#CHI4AB Chicago — 133 — 1 0.8% — $5,500
#NA4AB Nashville — 122 — 4 3.3% — $10,050
#NA6AB Nashville — 226 — 5 2.2% — $13,825
#BOS5AB Boston — 45 — 2 4.4% — —
#FL6AB Florida — 217 — 7 3.2% — $10,600
#NY4AB New York — 30 — — 0.0% — —
#FL4AB Florida — 101 — 1 1.0% — $6,500
#HOU6AB Houston — 208 — 5 2.4% — $6,500
#NY6AB New York — 420 — 8 1.9% — $24,000
#NY5AB New York — 175 — 3 1.7% — $10,525
#BOS4AB Boston — 50 — 1 2.0% — $50
#DAL6AB Dallas — 237 — 4 1.7% — $450
#NYCMN New York — 62 — 5 8.1% — —
#BOS6AB Boston — 141 — 1 0.7% — $6,500
#HOUCMN Houston — 21 — 4 19.0% — —
#CHI6AB Chicago — 246 — 6 2.4% — $3,875
#FLCMN Florida — 13 — — 0.0% — $3,000
#DALCMN Dallas — 33 — 2 6.1% — —
#CHICMN Chicago — 39 — 2 5.1% — $14,825
#NACMN Nashville — 37 — 4 10.8% — $3,500
#FL5AB Florida — 71 — 1 1.4% — $3,000
#HOU5AB Houston — 94 — 1 1.1% — $10,000
#NYN1N New York — 46 — 1 2.2% — —
#FLN1N Florida — 43 — 1 2.3% — —
#HOUN1N Houston — 56 — 2 3.6% — —
#CHIN1N Chicago — 36 — 2 5.6% — —
#BOSN1N Boston — 20 — 1 5.0% — —
#BOSCMN Boston — 18 — 1 5.6% — —
#DAL5AB Dallas — 87 — 2 2.3% — $6,600
#NA5AB Nashville — 65 — 3 4.6% — $1,500
#ORL4AB Florida — 32 — — 0.0% — —
#NAN1N Nashville — 19 — — 0.0% — —
#CHI5AB Chicago — 1 — — 0.0% — —
Total Recycled Spend — 3,267 — 81 2.5% — $165,228