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Leads ROI + CRM Performance — Week 9-15 Jan 2026

10,920 leads  ·  467 booked  ·  4.3% conv  ·  0 showed  ·  $635,156 sales value  ·  CPL —  ·  Cost/Book —
Nashville 999Chicago 1,600Houston 1,485Florida 1,664Dallas 1,537New York 2,449Boston 1,186
Total Spend
—
fresh —  ·  recycled —
Cost Per Lead
—
10,920 fresh leads
Cost Per Booking
—
467 booked  ·  4.3% conv
Showed
0
0.0% show rate
Sales Value
$635,156
from CRM closes
City Summary
CitySpendLeadsCPL BookedConv%Showed Show%Sales ValueCost/Book
Nashville — 999 — 51 5.1% — 0.0% $102,125 —
Chicago — 1,600 — 78 4.9% — 0.0% $90,350 —
Houston — 1,485 — 72 4.8% — 0.0% $98,150 —
Florida — 1,664 — 77 4.6% — 0.0% $71,100 —
Dallas — 1,537 — 58 3.8% — 0.0% $108,906 —
New York — 2,449 — 89 3.6% — 0.0% $117,925 —
Boston — 1,186 — 42 3.5% — 0.0% $46,200 —
Nashville 36 campaign codes
—
Spend
999
Leads In
5.1%
Conv%
—
Showed
$102,125
Sales Value
CodeSource Spend Leads CPL Booked Conv% Showed Cost/Book Sales Value ROI
#NAFB3 Alan — 13 — 8 61.5% — — $51,950 —
#NAIG2 Alan — 21 — 8 38.1% — — $32,400 —
#NALP2F Lead Pronto — 11 — 2 18.2% — — — —
#NA3CX1M Boost — 19 — 3 15.8% — — — —
#NAFB31M Alan — 33 — 4 12.1% — — — —
#NAFB32M Alan — 21 — 2 9.5% — — — —
#NA3CX Boost — 11 — 1 9.1% — — $8,650 —
#NAFB32F Alan — 15 — 1 6.7% — — — —
#NAKIDS Alan — 18 — 1 5.6% — — — —
#NAIG22F Alan — 19 — 1 5.3% — — — —
#NAFB33M Alan — 19 — 1 5.3% — — — —
#NA3CX1F Boost — 41 — 2 4.9% — — — —
#NA12M Alan — 65 — 3 4.6% — — — —
#NAIG22M Alan — 48 — 2 4.2% — — — —
#NAIG21M Alan — 49 — 2 4.1% — — — —
#NA11F Alan — 112 — 4 3.6% — — $500 —
#NAIG23M Alan — 78 — 2 2.6% — — — —
#NA12F Alan — 78 — 2 2.6% — — $25 —
#NA13F Alan — 42 — 1 2.4% — — — —
#NAIG21F Alan — 48 — 1 2.1% — — — —
#NAIG23F Alan — 46 — 0 0.0% — — — —
#NA3CX3F Boost — 5 — 0 0.0% — — — —
#NAFB31F Alan — 14 — 0 0.0% — — — —
#NA3CX3M Boost — 3 — 0 0.0% — — — —
#NAFB33F Alan — 22 — 0 0.0% — — — —
#NALP1 Lead Pronto — 1 — 0 0.0% — — — —
#NALP3F Lead Pronto — 61 — 0 0.0% — — $100 —
#NA3CX2F Boost — 3 — 0 0.0% — — — —
#NALP1F Lead Pronto — 45 — 0 0.0% — — $3,750 —
#NALP2 Lead Pronto — 36 — 0 0.0% — — — —
#NA3CX2M Boost — 1 — 0 0.0% — — — —
#NA25 Alan — 1 — 0 0.0% — — $500 —
#NAGD Alan — 0 — 0 — — — $4,000 —
#NALP1M Lead Pronto — 0 — 0 — — — — —
#NALP3M Lead Pronto — 0 — 0 — — — — —
#NA11 Alan — 0 — 0 — — — $250 —
Chicago 31 campaign codes
—
Spend
1,600
Leads In
4.9%
Conv%
—
Showed
$90,350
Sales Value
CodeSource Spend Leads CPL Booked Conv% Showed Cost/Book Sales Value ROI
#CHI3CX Boost — 18 — 11 61.1% — — $20,600 —
#CHIKIDS Alan — 10 — 5 50.0% — — — —
#CHIFB3 Alan — 32 — 13 40.6% — — $40,750 —
#CHIIG2 Alan — 23 — 9 39.1% — — $18,000 —
#CHILP2F Lead Pronto — 21 — 2 9.5% — — $450 —
#CHI11F Alan — 215 — 18 8.4% — — $8,350 —
#CHI12F Alan — 58 — 4 6.9% — — $250 —
#CHI3CX1M Boost — 17 — 1 5.9% — — — —
#CHI12M Alan — 120 — 7 5.8% — — $1,500 —
#CHI13F Alan — 64 — 3 4.7% — — $450 —
#CHIFB32M Alan — 34 — 1 2.9% — — — —
#CHI3CX1F Boost — 56 — 1 1.8% — — — —
#CHIFB31F Alan — 89 — 1 1.1% — — — —
#CHIFB31M Alan — 194 — 2 1.0% — — — —
#CHIA1M Alan — 2 — 0 0.0% — — — —
#CHIFB33F Alan — 112 — 0 0.0% — — — —
#CHIFB32F Alan — 56 — 0 0.0% — — — —
#CHIIG23F Alan — 244 — 0 0.0% — — — —
#CHIIG22F Alan — 73 — 0 0.0% — — — —
#CHIIG22M Alan — 1 — 0 0.0% — — — —
#CHI3CX2F Boost — 2 — 0 0.0% — — — —
#CHIFB33M Alan — 10 — 0 0.0% — — — —
#CHI3CX3F Boost — 6 — 0 0.0% — — — —
#CHI3CX3M Boost — 5 — 0 0.0% — — — —
#CHILP1F Lead Pronto — 20 — 0 0.0% — — — —
#CHIIG23M Alan — 2 — 0 0.0% — — — —
#CHI3CX2M Boost — 3 — 0 0.0% — — — —
#CHILP2 Lead Pronto — 86 — 0 0.0% — — — —
#CHILP3F Lead Pronto — 26 — 0 0.0% — — — —
#CHIIG21M Alan — 1 — 0 0.0% — — — —
#CHILP3M Lead Pronto — 0 — 0 — — — — —
Houston 31 campaign codes
—
Spend
1,485
Leads In
4.8%
Conv%
—
Showed
$98,150
Sales Value
CodeSource Spend Leads CPL Booked Conv% Showed Cost/Book Sales Value ROI
#HOUFB3 Alan — 0 — 7 — — — $23,800 —
#HOU3CX3M Boost — 1 — 1 100.0% — — — —
#HOU25 Alan — 0 — 1 — — — — —
#HOULP1M Lead Pronto — 0 — 1 — — — — —
#HOU3CX Boost — 28 — 5 17.9% — — $32,850 —
#HOUFB31F Alan — 7 — 1 14.3% — — — —
#HOU3DE Boost — 19 — 2 10.5% — — $22,050 —
#HOUFB32M Alan — 30 — 3 10.0% — — — —
#HOU3CX1M Boost — 30 — 3 10.0% — — — —
#HOU3DE1F Boost — 61 — 6 9.8% — — — —
#HOU12F Alan — 54 — 4 7.4% — — — —
#HOU3CX1F Boost — 80 — 5 6.3% — — — —
#HOUFB33F Alan — 66 — 4 6.1% — — — —
#HOUFB32F Alan — 24 — 1 4.2% — — — —
#HOU11F Alan — 97 — 4 4.1% — — $8,400 —
#HOU3DE2M Boost — 25 — 1 4.0% — — — —
#HOU13F Alan — 51 — 2 3.9% — — — —
#HOU3DE1M Boost — 61 — 2 3.3% — — — —
#HOU3DE3F Boost — 226 — 7 3.1% — — — —
#HOU3DE2F Boost — 106 — 3 2.8% — — — —
#HOU12M Alan — 111 — 3 2.7% — — — —
#HOULP2 Lead Pronto — 227 — 5 2.2% — — $11,050 —
#HOUKIDS Alan — 81 — 1 1.2% — — — —
#HOU3DE3M Boost — 36 — 0 0.0% — — — —
#HOUFB33M Alan — 30 — 0 0.0% — — — —
#HOUFB31M Alan — 8 — 0 0.0% — — — —
#HOU3CX3F Boost — 3 — 0 0.0% — — — —
#HOU3CX2F Boost — 5 — 0 0.0% — — — —
#HOU3CX2M Boost — 2 — 0 0.0% — — — —
#HOULP2F Lead Pronto — 8 — 0 0.0% — — — —
#HOULP2M Lead Pronto — 8 — 0 0.0% — — — —
Florida 34 campaign codes
—
Spend
1,664
Leads In
4.6%
Conv%
—
Showed
$71,100
Sales Value
CodeSource Spend Leads CPL Booked Conv% Showed Cost/Book Sales Value ROI
#FL4IG3 Alan — 16 — 16 100.0% — — $33,350 —
#FLFB3 Alan — 19 — 7 36.8% — — $14,100 —
#FL3CX3F Boost — 7 — 2 28.6% — — — —
#FL3CX Boost — 75 — 13 17.3% — — $150 —
#FLFB31M Alan — 37 — 4 10.8% — — — —
#FL11F Alan — 91 — 6 6.6% — — $600 —
#FL4IG32M Alan — 66 — 4 6.1% — — — —
#FL01 Alan — 71 — 4 5.6% — — $12,450 —
#FLFB32F Alan — 23 — 1 4.3% — — — —
#FL12M Alan — 102 — 4 3.9% — — — —
#FL4IG31M Alan — 80 — 3 3.8% — — — —
#FLFB33F Alan — 63 — 2 3.2% — — — —
#FLFB33M Alan — 63 — 2 3.2% — — — —
#FLP1F Lead Pronto — 32 — 1 3.1% — — $4,000 —
#FLFB31F Alan — 35 — 1 2.9% — — — —
#FL13F Alan — 72 — 2 2.8% — — — —
#FL4IG33M Alan — 49 — 1 2.0% — — — —
#FL3CX1M Boost — 49 — 1 2.0% — — — —
#FL12F Alan — 110 — 2 1.8% — — $2,050 —
#FL4IG33F Alan — 95 — 1 1.1% — — — —
#FLKIDS Alan — 90 — 0 0.0% — — — —
#FL4IG32F Alan — 45 — 0 0.0% — — — —
#FL4IG31F Alan — 32 — 0 0.0% — — — —
#FLFB32M Alan — 19 — 0 0.0% — — — —
#FL3CX1F Boost — 60 — 0 0.0% — — — —
#FL3CX3M Boost — 3 — 0 0.0% — — — —
#FL3CX2F Boost — 9 — 0 0.0% — — — —
#FLP1M Lead Pronto — 21 — 0 0.0% — — — —
#FL3CX2M Boost — 3 — 0 0.0% — — — —
#FLP2 Lead Pronto — 182 — 0 0.0% — — — —
#FLP2M Lead Pronto — 22 — 0 0.0% — — — —
#FLP2F Lead Pronto — 23 — 0 0.0% — — $4,000 —
#FLGD Alan — 0 — 0 — — — $400 —
#FLP3F Lead Pronto — 0 — 0 — — — — —
Dallas 31 campaign codes
—
Spend
1,537
Leads In
3.8%
Conv%
—
Showed
$108,906
Sales Value
CodeSource Spend Leads CPL Booked Conv% Showed Cost/Book Sales Value ROI
#DALP1M Lead Pronto — 5 — 5 100.0% — — — —
#DAL3DE Boost — 19 — 8 42.1% — — $49,800 —
#DALFB3 Alan — 13 — 4 30.8% — — $29,828 —
#DALP1F Lead Pronto — 14 — 2 14.3% — — $3,500 —
#DAL3DE1F Boost — 71 — 6 8.5% — — — —
#DAL13F Alan — 64 — 5 7.8% — — $3,250 —
#DAL3CX Boost — 114 — 8 7.0% — — $10,200 —
#DAL12F Alan — 49 — 3 6.1% — — $4,328 —
#DAL3DE3F Boost — 148 — 5 3.4% — — — —
#DAL11F Alan — 89 — 3 3.4% — — $3,000 —
#DALKIDS Alan — 31 — 1 3.2% — — $5,000 —
#DAL12M Alan — 110 — 3 2.7% — — — —
#DAL3DE2F Boost — 45 — 1 2.2% — — — —
#DAL3CX1M Boost — 94 — 2 2.1% — — — —
#DAL3DE1M Boost — 58 — 1 1.7% — — — —
#DAL3CX1F Boost — 162 — 1 0.6% — — — —
#DALFB32F Alan — 8 — 0 0.0% — — — —
#DALFB31F Alan — 10 — 0 0.0% — — — —
#DALFB32M Alan — 9 — 0 0.0% — — — —
#DALFB31M Alan — 8 — 0 0.0% — — — —
#DALFB33F Alan — 26 — 0 0.0% — — — —
#DAL3DE2M Boost — 21 — 0 0.0% — — — —
#DALFB33M Alan — 5 — 0 0.0% — — — —
#DAL3DE3M Boost — 22 — 0 0.0% — — — —
#DAL3CX2F Boost — 41 — 0 0.0% — — — —
#DAL3CX3M Boost — 69 — 0 0.0% — — — —
#DAL3CX3F Boost — 89 — 0 0.0% — — — —
#DAL3CX2M Boost — 35 — 0 0.0% — — — —
#DALP2 Lead Pronto — 77 — 0 0.0% — — — —
#DALP3F Lead Pronto — 19 — 0 0.0% — — — —
#DALP3M Lead Pronto — 12 — 0 0.0% — — — —
New York 37 campaign codes
—
Spend
2,449
Leads In
3.6%
Conv%
—
Showed
$117,925
Sales Value
CodeSource Spend Leads CPL Booked Conv% Showed Cost/Book Sales Value ROI
#NYLP1M Lead Pronto — 1 — 1 100.0% — — $1,500 —
#NYIG2 Alan — 60 — 18 30.0% — — $37,150 —
#NYFB3 Alan — 25 — 5 20.0% — — $13,975 —
#NY3CX Boost — 184 — 17 9.2% — — $52,225 —
#NY11F Alan — 203 — 15 7.4% — — $50 —
#NYFB31F Alan — 56 — 4 7.1% — — — —
#NY13F Alan — 51 — 3 5.9% — — — —
#NYFB32F Alan — 46 — 2 4.3% — — — —
#NYLP2M Lead Pronto — 26 — 1 3.8% — — — —
#NYFB32M Alan — 28 — 1 3.6% — — — —
#NYKIDS Alan — 33 — 1 3.0% — — $400 —
#NYIG21F Alan — 33 — 1 3.0% — — — —
#NY12M Alan — 109 — 3 2.8% — — — —
#NYFB31M Alan — 83 — 2 2.4% — — — —
#NYIG22M Alan — 45 — 1 2.2% — — — —
#NYIG23M Alan — 48 — 1 2.1% — — — —
#NYFB33F Alan — 97 — 2 2.1% — — — —
#NYIG21M Alan — 55 — 1 1.8% — — — —
#NY3CX1F Boost — 221 — 4 1.8% — — — —
#NY3CX1M Boost — 167 — 2 1.2% — — — —
#NYIG22F Alan — 116 — 1 0.9% — — — —
#NYIG23F Alan — 247 — 2 0.8% — — — —
#NYLP1F Lead Pronto — 145 — 1 0.7% — — $4,600 —
#NY3CX3M Boost — 90 — 0 0.0% — — — —
#NY3CX3F Boost — 71 — 0 0.0% — — — —
#NY3CX2M Boost — 35 — 0 0.0% — — — —
#NYIG4 Alan — 3 — 0 0.0% — — — —
#NYLP2F Lead Pronto — 4 — 0 0.0% — — — —
#NY12F Alan — 94 — 0 0.0% — — $1,000 —
#NYFB33M Alan — 4 — 0 0.0% — — — —
#NYLP1 Lead Pronto — 1 — 0 0.0% — — — —
#NYLP2 Lead Pronto — 60 — 0 0.0% — — — —
#NY25 Alan — 2 — 0 0.0% — — — —
#NY3CX2F Boost — 6 — 0 0.0% — — — —
#NYGD Alan — 0 — 0 — — — — —
#NYFB3E Alan — 0 — 0 — — — $7,000 —
#NY11 Alan — 0 — 0 — — — $25 —
Boston 33 campaign codes
—
Spend
1,186
Leads In
3.5%
Conv%
—
Showed
$46,200
Sales Value
CodeSource Spend Leads CPL Booked Conv% Showed Cost/Book Sales Value ROI
#BOFB3 Alan — 5 — 2 40.0% — — $6,025 —
#BOIG2 Alan — 26 — 9 34.6% — — $29,400 —
#BOSKIDS Alan — 26 — 3 11.5% — — — —
#BOS11F Alan — 100 — 10 10.0% — — $400 —
#BOIG21M Alan — 65 — 5 7.7% — — — —
#BOIG22F Alan — 64 — 3 4.7% — — — —
#BO3CX1M Boost — 44 — 2 4.5% — — — —
#BO3CX1F Boost — 69 — 3 4.3% — — — —
#BOSLP1F Lead Pronto — 24 — 1 4.2% — — — —
#BOFB33M Alan — 30 — 1 3.3% — — — —
#BOIG22M Alan — 36 — 1 2.8% — — — —
#BOIG21F Alan — 55 — 1 1.8% — — — —
#BOS12M Alan — 78 — 1 1.3% — — — —
#BO3CX Boost — 36 — 0 0.0% — — $4,875 —
#BOIG23F Alan — 95 — 0 0.0% — — — —
#BOFB32F Alan — 21 — 0 0.0% — — — —
#BOFB31F Alan — 29 — 0 0.0% — — — —
#BOFB31M Alan — 25 — 0 0.0% — — — —
#BOFB33F Alan — 29 — 0 0.0% — — — —
#BOFB32M Alan — 30 — 0 0.0% — — — —
#BOIG23M Alan — 7 — 0 0.0% — — — —
#BO3CX3F Boost — 37 — 0 0.0% — — — —
#BO3CX3M Boost — 36 — 0 0.0% — — — —
#BO3CX2F Boost — 14 — 0 0.0% — — — —
#BO3CX2M Boost — 15 — 0 0.0% — — — —
#BOS12F Alan — 77 — 0 0.0% — — $4,000 —
#BOS13F Alan — 14 — 0 0.0% — — — —
#BOSLP2 Lead Pronto — 80 — 0 0.0% — — — —
#BOSLP2M Lead Pronto — 7 — 0 0.0% — — — —
#BOSLP3M Lead Pronto — 5 — 0 0.0% — — — —
#BOSA1M Alan — 1 — 0 0.0% — — — —
#BOSLP1M Lead Pronto — 6 — 0 0.0% — — — —
#BOSGD Alan — 0 — 0 — — — $1,500 —
Recycled / Other Spend (4AB, N1N, 5AB, 6AB, CMN, TC) — — total
CodeCity Spend Leads CPL Booked Conv% Showed Sales Value
#HOU6AB Houston — 334 — 5 1.5% — $3,000
#NACMN Nashville — 29 — — 0.0% — $4,025
#NY4AB New York — 193 — 5 2.6% — $12,000
#BOS4AB Boston — 111 — 4 3.6% — —
#HOUTC Houston — 12 — 4 33.3% — —
#FL6AB Florida — 292 — 8 2.7% — $3,500
#CHICMN Chicago — 37 — 5 13.5% — $3,950
#NA6AB Nashville — 279 — 5 1.8% — $3,025
#NY5AB New York — 263 — 8 3.0% — —
#NY6AB New York — 603 — 9 1.5% — $9,525
#CHI4AB Chicago — 16 — 3 18.8% — —
#CHI6AB Chicago — 213 — 9 4.2% — —
#BOS6AB Boston — 215 — 1 0.5% — $4,500
#NYCMN New York — 73 — 7 9.6% — $4,000
#DAL6AB Dallas — 363 — 5 1.4% — $13,050
#FLCMN Florida — 19 — 2 10.5% — —
#HOUCMN Houston — 31 — — 0.0% — $1,025
#DALCMN Dallas — 44 — 1 2.3% — $5,000
#BOS5AB Boston — 74 — 1 1.4% — $2,025
#DAL5AB Dallas — 150 — 1 0.7% — $6,200
#NA5AB Nashville — 100 — 3 3.0% — —
#FL5AB Florida — 122 — 5 4.1% — —
#NATC Nashville — 7 — 4 57.1% — —
#HOU5AB Houston — 169 — 5 3.0% — $4,050
#NA4AB Nashville — 266 — 11 4.1% — $20,275
#BOSCMN Boston — 34 — 3 8.8% — —
#FL4AB Florida — 70 — 4 5.7% — $50
#BOSTC Boston — 11 — 5 45.5% — $400
#DAL4AB Dallas — 1 — — 0.0% — —
#FLTC Florida — 17 — 7 41.2% — $6,000
#HOU4AB Houston — 1 — — 0.0% — —
#NYTC New York — 1 — 2 200.0% — $400
Total Recycled Spend — 4,150 — 132 3.2% — $106,400