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Leads ROI + CRM Performance — Week 16-22 Jan 2026

8,811 leads  ·  452 booked  ·  5.1% conv  ·  0 showed  ·  $753,119 sales value  ·  CPL —  ·  Cost/Book —
Florida 1,305Chicago 1,366Nashville 1,012New York 1,187Dallas 1,586Boston 1,015Houston 1,340
Total Spend
—
fresh —  ·  recycled —
Cost Per Lead
—
8,811 fresh leads
Cost Per Booking
—
452 booked  ·  5.1% conv
Showed
0
0.0% show rate
Sales Value
$753,119
from CRM closes
City Summary
CitySpendLeadsCPL BookedConv%Showed Show%Sales ValueCost/Book
Florida — 1,305 — 85 6.5% — 0.0% $94,025 —
Chicago — 1,366 — 79 5.8% — 0.0% $71,350 —
Nashville — 1,012 — 57 5.6% — 0.0% $106,530 —
New York — 1,187 — 62 5.2% — 0.0% $143,624 —
Dallas — 1,586 — 75 4.7% — 0.0% $124,978 —
Boston — 1,015 — 41 4.0% — 0.0% $112,012 —
Houston — 1,340 — 53 4.0% — 0.0% $100,600 —
Florida 33 campaign codes
—
Spend
1,305
Leads In
6.5%
Conv%
—
Showed
$94,025
Sales Value
CodeSource Spend Leads CPL Booked Conv% Showed Cost/Book Sales Value ROI
#FLP2 Lead Pronto — 16 — 5 31.3% — — — —
#FLKIDS Alan — 26 — 6 23.1% — — — —
#FL4IG3 Alan — 14 — 3 21.4% — — $26,700 —
#FL4IG31M Alan — 17 — 3 17.6% — — $50 —
#FLP1M Lead Pronto — 46 — 8 17.4% — — $3,500 —
#FLFB3 Alan — 6 — 1 16.7% — — $11,550 —
#FL3CX2M Boost — 6 — 1 16.7% — — — —
#FL4IG33M Alan — 8 — 1 12.5% — — — —
#FL4IG32F Alan — 26 — 3 11.5% — — — —
#FLFB32M Alan — 11 — 1 9.1% — — — —
#FLFB31M Alan — 23 — 2 8.7% — — $8,050 —
#FL3CX1M Boost — 37 — 3 8.1% — — — —
#FLFB33M Alan — 25 — 2 8.0% — — $50 —
#FL4IG31F Alan — 25 — 2 8.0% — — — —
#FL13F Alan — 114 — 9 7.9% — — $8,000 —
#FLFB31F Alan — 30 — 2 6.7% — — $150 —
#FL3CX1F Boost — 63 — 4 6.3% — — — —
#FL11F Alan — 150 — 9 6.0% — — $50 —
#FLP2F Lead Pronto — 53 — 3 5.7% — — — —
#FL12F Alan — 108 — 5 4.6% — — — —
#FL12M Alan — 117 — 5 4.3% — — $400 —
#FLFB32F Alan — 24 — 1 4.2% — — — —
#FLP1F Lead Pronto — 69 — 2 2.9% — — $4,000 —
#FLP2M Lead Pronto — 42 — 1 2.4% — — — —
#FL4IG33F Alan — 91 — 2 2.2% — — — —
#FLFB33F Alan — 51 — 1 2.0% — — $250 —
#FL01 Alan — 81 — 0 0.0% — — $4,275 —
#FL3CX3F Boost — 11 — 0 0.0% — — — —
#FL4IG32M Alan — 5 — 0 0.0% — — $800 —
#FL3CX3M Boost — 5 — 0 0.0% — — — —
#FL3CX2F Boost — 5 — 0 0.0% — — — —
#FLGD Alan — 0 — 0 — — — $12,000 —
#FL3CX Boost — 0 — 0 — — — $14,200 —
Chicago 28 campaign codes
—
Spend
1,366
Leads In
5.8%
Conv%
—
Showed
$71,350
Sales Value
CodeSource Spend Leads CPL Booked Conv% Showed Cost/Book Sales Value ROI
#CHI3CX Boost — 0 — 2 — — — $8,500 —
#CHIIG2 Alan — 0 — 1 — — — $25,750 —
#CHI3CX3F Boost — 4 — 1 25.0% — — — —
#CHI3CX1F Boost — 44 — 10 22.7% — — $5,300 —
#CHIFB31F Alan — 30 — 6 20.0% — — $4,050 —
#CHIFB31M Alan — 95 — 13 13.7% — — $1,000 —
#CHIFB32M Alan — 28 — 3 10.7% — — — —
#CHILP1F Lead Pronto — 52 — 5 9.6% — — — —
#CHIFB3 Alan — 11 — 1 9.1% — — $21,750 —
#CHILP2 Lead Pronto — 12 — 1 8.3% — — — —
#CHIFB32F Alan — 28 — 2 7.1% — — — —
#CHI11F Alan — 237 — 14 5.9% — — $4,450 —
#CHI3CX1M Boost — 26 — 1 3.8% — — — —
#CHIFB33F Alan — 53 — 2 3.8% — — — —
#CHI12M Alan — 129 — 4 3.1% — — $450 —
#CHIKIDS Alan — 35 — 1 2.9% — — — —
#CHI12F Alan — 70 — 2 2.9% — — $50 —
#CHI13F Alan — 71 — 2 2.8% — — — —
#CHIIG23F Alan — 219 — 5 2.3% — — — —
#CHILP2F Lead Pronto — 46 — 1 2.2% — — $50 —
#CHILP3F Lead Pronto — 47 — 1 2.1% — — — —
#CHIIG22F Alan — 99 — 1 1.0% — — — —
#CHIA1M Alan — 3 — 0 0.0% — — — —
#CHIIG23M Alan — 2 — 0 0.0% — — — —
#CHIFB33M Alan — 12 — 0 0.0% — — — —
#CHI3CX2M Boost — 4 — 0 0.0% — — — —
#CHI3CX3M Boost — 4 — 0 0.0% — — — —
#CHI3CX2F Boost — 5 — 0 0.0% — — — —
Nashville 30 campaign codes
—
Spend
1,012
Leads In
5.6%
Conv%
—
Showed
$106,530
Sales Value
CodeSource Spend Leads CPL Booked Conv% Showed Cost/Book Sales Value ROI
#NA3CX2M Boost — 4 — 2 50.0% — — — —
#NAFB3 Alan — 5 — 2 40.0% — — $21,350 —
#NAFB32F Alan — 14 — 3 21.4% — — — —
#NAKIDS Alan — 6 — 1 16.7% — — — —
#NAFB32M Alan — 18 — 3 16.7% — — $4,000 —
#NAFB31F Alan — 12 — 2 16.7% — — $500 —
#NAFB31M Alan — 22 — 3 13.6% — — $6,000 —
#NAIG22M Alan — 29 — 3 10.3% — — — —
#NA11F Alan — 104 — 10 9.6% — — $3,800 —
#NA3CX1M Boost — 21 — 2 9.5% — — $10,100 —
#NA12F Alan — 81 — 7 8.6% — — — —
#NAFB33F Alan — 28 — 2 7.1% — — — —
#NAIG21M Alan — 47 — 3 6.4% — — $1,500 —
#NA12M Alan — 41 — 2 4.9% — — — —
#NAIG22F Alan — 68 — 3 4.4% — — — —
#NAFB33M Alan — 25 — 1 4.0% — — $3,000 —
#NAIG21F Alan — 85 — 3 3.5% — — — —
#NALP3F Lead Pronto — 37 — 1 2.7% — — — —
#NA3CX1F Boost — 56 — 1 1.8% — — $5,000 —
#NAIG23F Alan — 114 — 2 1.8% — — — —
#NAIG23M Alan — 58 — 1 1.7% — — — —
#NALP1F Lead Pronto — 42 — 0 0.0% — — — —
#NA3CX3M Boost — 15 — 0 0.0% — — — —
#NAIG2 Alan — 23 — 0 0.0% — — $26,430 —
#NA3CX3F Boost — 22 — 0 0.0% — — — —
#NA3CX2F Boost — 8 — 0 0.0% — — — —
#NA13F Alan — 27 — 0 0.0% — — $15,850 —
#NA3CX Boost — 0 — 0 — — — $4,500 —
#NAGD Alan — 0 — 0 — — — $4,500 —
#NALP2F Lead Pronto — 0 — 0 — — — — —
New York 33 campaign codes
—
Spend
1,187
Leads In
5.2%
Conv%
—
Showed
$143,624
Sales Value
CodeSource Spend Leads CPL Booked Conv% Showed Cost/Book Sales Value ROI
#NYFB3 Alan — 1 — 5 500.0% — — $26,450 —
#NY3CX Boost — 0 — 1 — — — $36,299 —
#NYIG2 Alan — 5 — 4 80.0% — — $27,675 —
#NYFB31M Alan — 13 — 4 30.8% — — $4,025 —
#NYFB32F Alan — 10 — 3 30.0% — — — —
#NYIG21M Alan — 10 — 2 20.0% — — — —
#NYIG22M Alan — 11 — 2 18.2% — — — —
#NYIG23F Alan — 56 — 7 12.5% — — — —
#NYFB33F Alan — 16 — 2 12.5% — — $3,000 —
#NYFB31F Alan — 10 — 1 10.0% — — — —
#NYIG23M Alan — 10 — 1 10.0% — — — —
#NY3CX1M Boost — 66 — 6 9.1% — — $3,000 —
#NYIG22F Alan — 38 — 3 7.9% — — — —
#NY3CX2M Boost — 16 — 1 6.3% — — $3,000 —
#NY3CX1F Boost — 118 — 7 5.9% — — $10,325 —
#NY12M Alan — 105 — 5 4.8% — — $3,025 —
#NYKIDS Alan — 29 — 1 3.4% — — $7,000 —
#NY11F Alan — 263 — 6 2.3% — — $11,950 —
#NY12F Alan — 109 — 1 0.9% — — $3,050 —
#NY3CX3M Boost — 24 — 0 0.0% — — — —
#NYLP1F Lead Pronto — 97 — 0 0.0% — — $800 —
#NY3CX2F Boost — 10 — 0 0.0% — — — —
#NY13F Alan — 85 — 0 0.0% — — — —
#NY3CX3F Boost — 12 — 0 0.0% — — — —
#NYIG21F Alan — 8 — 0 0.0% — — — —
#NYLP2M Lead Pronto — 46 — 0 0.0% — — — —
#NYFB32M Alan — 6 — 0 0.0% — — — —
#NYLP2F Lead Pronto — 4 — 0 0.0% — — — —
#NY25 Alan — 2 — 0 0.0% — — — —
#NYIG4 Alan — 3 — 0 0.0% — — — —
#NYFB33M Alan — 4 — 0 0.0% — — — —
#NY11 Alan — 0 — 0 — — — $4,025 —
#NYLP3F Lead Pronto — 0 — 0 — — — — —
Dallas 32 campaign codes
—
Spend
1,586
Leads In
4.7%
Conv%
—
Showed
$124,978
Sales Value
CodeSource Spend Leads CPL Booked Conv% Showed Cost/Book Sales Value ROI
#DAL3DE1M Boost — 28 — 5 17.9% — — $4,000 —
#DAL3CX1M Boost — 77 — 11 14.3% — — $1,000 —
#DAL3DE3M Boost — 28 — 3 10.7% — — $3,450 —
#DAL3DE3F Boost — 87 — 8 9.2% — — $400 —
#DALFB31M Alan — 46 — 4 8.7% — — — —
#DALP3F Lead Pronto — 59 — 5 8.5% — — — —
#DAL12M Alan — 109 — 9 8.3% — — — —
#DAL3DE1F Boost — 57 — 4 7.0% — — $8,000 —
#DAL3DE2F Boost — 36 — 2 5.6% — — — —
#DAL3DE Boost — 18 — 1 5.6% — — $30,278 —
#DAL3CX1F Boost — 156 — 7 4.5% — — — —
#DAL11F Alan — 155 — 6 3.9% — — $7,050 —
#DALKIDS Alan — 32 — 1 3.1% — — $3,000 —
#DALFB32F Alan — 39 — 1 2.6% — — — —
#DAL12F Alan — 122 — 3 2.5% — — $13,850 —
#DALFB33F Alan — 47 — 1 2.1% — — — —
#DAL13F Alan — 96 — 2 2.1% — — $6,200 —
#DALFB33M Alan — 49 — 1 2.0% — — — —
#DALP1F Lead Pronto — 73 — 1 1.4% — — $50 —
#DALP2 Lead Pronto — 10 — 0 0.0% — — — —
#DAL3CX3F Boost — 63 — 0 0.0% — — — —
#DAL3CX3M Boost — 47 — 0 0.0% — — — —
#DAL3CX2M Boost — 28 — 0 0.0% — — — —
#DAL3DE2M Boost — 15 — 0 0.0% — — — —
#DAL3CX2F Boost — 28 — 0 0.0% — — — —
#DALFB31F Alan — 23 — 0 0.0% — — — —
#DALFB3 Alan — 8 — 0 0.0% — — $26,500 —
#DALFB32M Alan — 50 — 0 0.0% — — — —
#DAL3CX Boost — 0 — 0 — — — $12,750 —
#DALP1M Lead Pronto — 0 — 0 — — — $2,450 —
#DALGD Alan — 0 — 0 — — — $4,000 —
#DALP1 Lead Pronto — 0 — 0 — — — $2,000 —
Boston 33 campaign codes
—
Spend
1,015
Leads In
4.0%
Conv%
—
Showed
$112,012
Sales Value
CodeSource Spend Leads CPL Booked Conv% Showed Cost/Book Sales Value ROI
#BO3CX Boost — 0 — 1 — — — $4,000 —
#BOIG2 Alan — 10 — 3 30.0% — — $40,257 —
#BOIG21F Alan — 28 — 3 10.7% — — $4,000 —
#BOS13F Alan — 25 — 2 8.0% — — — —
#BOSLP3M Lead Pronto — 14 — 1 7.1% — — — —
#BOS11F Alan — 103 — 7 6.8% — — $17,375 —
#BO3CX3M Boost — 31 — 2 6.5% — — — —
#BO3CX1F Boost — 80 — 5 6.3% — — $1,450 —
#BOS12M Alan — 49 — 3 6.1% — — — —
#BOFB31M Alan — 18 — 1 5.6% — — $4,320 —
#BOIG21M Alan — 36 — 2 5.6% — — $7,375 —
#BOFB32M Alan — 20 — 1 5.0% — — — —
#BO3CX1M Boost — 46 — 2 4.3% — — $2,500 —
#BOIG22F Alan — 50 — 2 4.0% — — — —
#BOSLP1M Lead Pronto — 25 — 1 4.0% — — — —
#BOS12F Alan — 54 — 2 3.7% — — $4,280 —
#BOSKIDS Alan — 29 — 1 3.4% — — $6,000 —
#BOSLP1F Lead Pronto — 37 — 1 2.7% — — — —
#BOSLP2 Lead Pronto — 103 — 1 1.0% — — — —
#BOIG23F Alan — 62 — 0 0.0% — — — —
#BOFB3 Alan — 2 — 0 0.0% — — $8,075 —
#BOFB33M Alan — 32 — 0 0.0% — — — —
#BO3CX3F Boost — 33 — 0 0.0% — — — —
#BOFB33F Alan — 35 — 0 0.0% — — — —
#BOIG22M Alan — 11 — 0 0.0% — — — —
#BOFB31F Alan — 20 — 0 0.0% — — — —
#BOFB32F Alan — 14 — 0 0.0% — — — —
#BO3CX2F Boost — 22 — 0 0.0% — — — —
#BO3CX2M Boost — 13 — 0 0.0% — — — —
#BOIG23M Alan — 5 — 0 0.0% — — — —
#BOSLP2M Lead Pronto — 8 — 0 0.0% — — — —
#BOSGD Alan — 0 — 0 — — — $8,000 —
#BOSLP3F Lead Pronto — 0 — 0 — — — $4,380 —
Houston 27 campaign codes
—
Spend
1,340
Leads In
4.0%
Conv%
—
Showed
$100,600
Sales Value
CodeSource Spend Leads CPL Booked Conv% Showed Cost/Book Sales Value ROI
#HOU25 Alan — 0 — 1 — — — — —
#HOUKIDS Alan — 15 — 10 66.7% — — $8,000 —
#HOU3CX1F Boost — 9 — 5 55.6% — — $8,000 —
#HOU12F Alan — 62 — 5 8.1% — — — —
#HOU11F Alan — 102 — 6 5.9% — — $5,000 —
#HOU13F Alan — 52 — 3 5.8% — — — —
#HOU3DE Boost — 21 — 1 4.8% — — $12,950 —
#HOU3DE1M Boost — 24 — 1 4.2% — — — —
#HOUFB3 Alan — 292 — 11 3.8% — — $24,400 —
#HOU3DE1F Boost — 43 — 1 2.3% — — $4,000 —
#HOU12M Alan — 100 — 2 2.0% — — $50 —
#HOULP2 Lead Pronto — 243 — 4 1.6% — — $4,000 —
#HOU3DE2F Boost — 77 — 1 1.3% — — $850 —
#HOU3DE3F Boost — 162 — 2 1.2% — — $6,000 —
#HOU3DE2M Boost — 15 — 0 0.0% — — — —
#HOU3DE3M Boost — 21 — 0 0.0% — — — —
#HOU3CX1M Boost — 7 — 0 0.0% — — — —
#HOU3CX2F Boost — 2 — 0 0.0% — — — —
#HOU3CX3F Boost — 1 — 0 0.0% — — — —
#HOUFB33F Alan — 18 — 0 0.0% — — — —
#HOUFB31F Alan — 6 — 0 0.0% — — — —
#HOUFB33M Alan — 25 — 0 0.0% — — — —
#HOUFB32M Alan — 18 — 0 0.0% — — $800 —
#HOUFB31M Alan — 18 — 0 0.0% — — $6,000 —
#HOUFB32F Alan — 7 — 0 0.0% — — — —
#HOU3CX Boost — 0 — 0 — — — $20,550 —
#HOUGD Alan — 0 — 0 — — — — —
Recycled / Other Spend (4AB, N1N, 5AB, 6AB, CMN, TC) — — total
CodeCity Spend Leads CPL Booked Conv% Showed Sales Value
#NY4AB New York — 42 — 2 4.8% — $3,875
#FL4AB Florida — 159 — 4 2.5% — $9,050
#BOS4AB Boston — 3 — — 0.0% — $15,820
#FL6AB Florida — 284 — 7 2.5% — $8,100
#DAL6AB Dallas — 321 — 6 1.9% — $7,700
#NY6AB New York — 654 — 33 5.0% — $6,850
#CHI6AB Chicago — 249 — 4 1.6% — $4,400
#NYCMN New York — 70 — 8 11.4% — $8,000
#CHI4AB Chicago — 4 — 1 25.0% — $3,450
#NA6AB Nashville — 276 — 2 0.7% — $1,925
#FLCMN Florida — 21 — 1 4.8% — —
#BOS6AB Boston — 180 — 2 1.1% — $1,500
#HOU6AB Houston — 303 — 3 1.0% — $4,050
#CHICMN Chicago — 34 — 2 5.9% — $4,425
#HOUCMN Houston — 42 — 1 2.4% — $4,000
#NACMN Nashville — 27 — 3 11.1% — —
#BOSCMN Boston — 22 — 3 13.6% — $2,000
#BOS5AB Boston — 56 — — 0.0% — $8,000
#DALCMN Dallas — 36 — — 0.0% — $5,000
#NY5AB New York — 204 — 3 1.5% — $50
#NA5AB Nashville — 82 — — 0.0% — $2,000
#DAL5AB Dallas — 105 — 4 3.8% — $4,000
#FL5AB Florida — 74 — 5 6.8% — —
#HOU5AB Houston — 132 — — 0.0% — $4,050
#NA4AB Nashville — 93 — 2 2.2% — $1,650
#FLTC Florida — 9 — 14 155.6% — —
#NATC Nashville — 2 — 3 150.0% — $12,000
#BOSTC Boston — 7 — 9 128.6% — —
#HOUTC Houston — 11 — 10 90.9% — $4,000
#HOU4AB Houston — 166 — — 0.0% — —
#DAL4AB Dallas — 132 — — 0.0% — —
Total Recycled Spend — 3,800 — 132 3.5% — $131,895