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Leads ROI + CRM Performance — Week 16-22 Jan 2026

$121,331 spend  ·  10,219 leads  ·  844 booked  ·  8.3% conv  ·  1101 showed  ·  $1,405,945 sales value  ·  CPL $13.07  ·  Cost/Book $159
Nashville 1,057Dallas 1,601Houston 1,478Boston 1,057Florida 1,649Chicago 1,439New York 1,938
Total Spend
$121,331
fresh $120,779  ·  recycled $552
Cost Per Lead
$13.07
10,219 fresh leads
Cost Per Booking
$159
844 booked  ·  8.3% conv
Showed
1,101
130.5% show rate
Sales Value
$1,405,945
from CRM closes
Targets
Cost Per Booking
$159
Target: $230
Under target
Lead → Booking Conversion
8.3%
Target: 5%
Above target
City Summary
CitySpendLeadsCPL BookedConv%Showed Show%Sales ValueCost/Book
Nashville $15,279 1,057 $15.62 127 12.0% 125 98.4% $182,880 $134
Dallas $17,415 1,601 $11.55 167 10.4% 222 132.9% $299,234 $110
Houston $14,678 1,478 $10.45 133 9.0% 118 88.7% $169,300 $116
Boston $16,668 1,057 $18.24 92 8.7% 100 108.7% $154,982 $189
Florida $19,109 1,649 $14.08 143 8.7% 194 135.7% $204,025 $166
Chicago $14,566 1,439 $11.38 80 5.6% 171 213.8% $182,000 $194
New York $23,064 1,938 $12.83 102 5.3% 171 167.6% $213,524 $285
Nashville 43 campaign codes
$15,279
Spend
1,057
Leads In
12.0%
Conv%
125
Showed
$182,880
Sales Value
CodeSource Spend Leads CPL Booked Conv% Showed Cost/Book Sales Value ROI
#NA3CX2M Boost $34 2 $17.14 2 100.0% 1 $17 $50 +46%
#NA25 Alan — 0 — 1 — — — — —
#NALP1M Lead Pronto — 1 — 1 100.0% — — — —
#NAIG2 Alan $329 165 $46.62 45 27.3% 17 $7 $26,430 +7922%
#NALP2 Lead Pronto — 40 — 9 22.5% 3 — $8,050 —
#NAFB32F Alan $362 16 $22.62 3 18.8% 1 $121 $4,500 +1143%
#NAFB31F Alan $310 11 $28.20 2 18.2% 3 $155 $500 +61%
#NA13F Alan $825 28 $31.23 5 17.9% 4 $165 $15,850 +1821%
#NA3CX Boost $300 35 $46.28 6 17.1% 2 $50 $4,500 +1401%
#NAFB32M Alan $465 20 $23.27 3 15.0% 3 $155 $4,000 +760%
#NAIG22M Alan $415 21 $19.78 3 14.3% 3 $138 $3,400 +718%
#NA3CX1M Boost $180 15 $12.00 2 13.3% 5 $90 $10,100 +5513%
#NA11F Alan $1,243 76 $16.43 10 13.2% 12 $124 $3,800 +206%
#NA12F Alan $1,475 60 $25.33 7 11.7% 7 $211 $10,150 +588%
#NA3CX3F Boost $189 9 $20.95 1 11.1% — $189 — -100%
#NALP2F Lead Pronto $134 18 $10.64 2 11.1% — $67 — -100%
#NAFB31M Alan $569 28 $20.31 3 10.7% 9 $190 $6,000 +955%
#NAIG22F Alan $974 30 $32.47 3 10.0% 2 $325 $3,950 +305%
#NAIG21M Alan $673 32 $21.04 3 9.4% 5 $224 $1,500 +123%
#NAFB33F Alan $724 30 $24.13 2 6.7% 3 $362 $8,850 +1123%
#NAKIDS Alan $321 16 $19.74 1 6.3% 2 $321 $8,000 +2393%
#NAIG21F Alan $1,218 50 $24.35 3 6.0% 7 $406 $13,050 +972%
#NA12M Alan — 37 — 2 5.4% 3 — $2,750 —
#NALP3F Lead Pronto $266 23 $12.04 1 4.3% — $266 — -100%
#NAFB33M Alan $646 24 $26.93 1 4.2% 2 $646 $3,000 +364%
#NAIG23F Alan $1,633 49 $33.33 2 4.1% 4 $817 $7,050 +332%
#NA3CX1F Boost $480 38 $12.63 1 2.6% 6 $480 $5,000 +942%
#NAIG23M Alan $831 43 $19.32 1 2.3% 3 $831 $6,550 +688%
#NAFB3 Alan $129 95 $47.80 2 2.1% 18 $65 $21,350 +16417%
#NALP1F Lead Pronto $355 34 $11.73 0 0.0% — — — -100%
#NA3CX3M Boost $129 6 $21.42 0 0.0% — — — -100%
#NA3CX2F Boost $69 4 $17.14 0 0.0% — — — -100%
#NAGD Alan — 0 — 0 — — — $4,500 —
#NA11 Alan — 0 — 0 — — — — —
#NA11M Alan — 0 — 0 — — — — —
#NA13M Alan — 0 — 0 — — — — —
#NA3CXD Boost — 0 — 0 — — — — —
#NA3CXED Boost — 0 — 0 — — — — —
#NAFB3E Alan — 0 — 0 — — — — —
#NAIG2E Alan — 0 — 0 — — — — —
#NALP1 Lead Pronto — 0 — 0 — — — — —
#NALP2M Lead Pronto — 0 — 0 — — — — —
#NALP3M Lead Pronto — 1 — 0 0.0% — — — —
Dallas 43 campaign codes
$17,415
Spend
1,601
Leads In
10.4%
Conv%
222
Showed
$299,234
Sales Value
CodeSource Spend Leads CPL Booked Conv% Showed Cost/Book Sales Value ROI
#DALFB31F Alan $351 23 $15.26 12 52.2% 9 $29 $23,428 +6577%
#DALFB32M Alan $763 33 $23.11 14 42.4% 7 $54 $15,850 +1978%
#DALFB3 Alan $122 90 $66.05 24 26.7% 17 $5 $26,500 +21613%
#DALP1M Lead Pronto $126 15 $9.82 3 20.0% 2 $42 $2,450 +1838%
#DAL3DE1M Boost $339 26 $13.05 5 19.2% 7 $68 $4,000 +1079%
#DAL3CX1M Boost $788 62 $12.71 11 17.7% 14 $72 $1,000 +27%
#DAL3CX Boost $2,056 201 $34.94 35 17.4% 16 $59 $12,750 +520%
#DAL3DE2M Boost $182 12 $15.15 2 16.7% — $91 — -100%
#DAL3DE3M Boost $339 18 $18.85 3 16.7% 3 $113 $3,450 +917%
#DALP3F Lead Pronto $654 34 $20.13 5 14.7% 8 $131 $7,750 +1084%
#DAL12M Alan — 68 — 8 11.8% 6 — $15,800 —
#DAL3DE1F Boost $691 37 $18.67 4 10.8% 10 $173 $8,000 +1058%
#DALFB31M Alan $702 41 $17.12 4 9.8% 15 $175 $23,600 +3263%
#DAL3DE2F Boost $436 26 $16.78 2 7.7% 2 $218 $7,000 +1504%
#DAL3DE3F Boost $1,054 83 $12.70 6 7.2% 13 $176 $400 -62%
#DAL3CX1F Boost $1,596 115 $13.88 8 7.0% 19 $200 $27,328 +1612%
#DAL3CX2M Boost $286 18 $15.92 1 5.6% 1 $286 $2,000 +598%
#DAL11F Alan $683 110 $6.66 6 5.5% 9 $114 $7,050 +932%
#DAL3CX3F Boost $645 43 $14.99 2 4.7% — $322 — -100%
#DAL12F Alan $527 74 $7.96 3 4.1% 4 $176 $13,850 +2528%
#DALP2 Lead Pronto — 25 — 1 4.0% 1 — $4,050 —
#DALFB32F Alan $595 25 $23.80 1 4.0% 4 $595 $13,500 +2169%
#DALKIDS Alan $562 29 $19.31 1 3.4% 5 $562 $3,000 +433%
#DAL13F Alan $694 81 $9.22 2 2.5% 7 $347 $6,200 +794%
#DALFB33M Alan $748 47 $15.90 1 2.1% 9 $748 $32,750 +4281%
#DALP1F Lead Pronto $720 54 $14.43 1 1.9% 4 $720 $50 -93%
#DALFB33F Alan $717 54 $13.28 1 1.9% 6 $717 $1,200 +67%
#DAL3DE Boost $218 98 $44.98 1 1.0% 24 $218 $30,278 +13780%
#DAL3CX3M Boost $481 35 $13.74 0 0.0% — — — -100%
#DAL3CX2F Boost $286 21 $13.64 0 0.0% — — — -100%
#DALGD Alan — 0 — 0 — — — $4,000 —
#DALP1 Lead Pronto — 0 — 0 — — — $2,000 —
#DAL11 Alan — 0 — 0 — — — — —
#DAL11M Alan — 0 — 0 — — — — —
#DAL13M Alan — 0 — 0 — — — — —
#DAL25 Alan — 0 — 0 — — — — —
#DAL3CXD Boost — 0 — 0 — — — — —
#DAL3CXED Boost — 0 — 0 — — — — —
#DAL3DEE Boost — 0 — 0 — — — — —
#DALFB3E Alan — 0 — 0 — — — — —
#DALP2F Lead Pronto — 0 — 0 — — — — —
#DALP2M Lead Pronto — 0 — 0 — — — — —
#DALP3M Lead Pronto $52 3 $19.30 0 0.0% — — — -100%
Houston 46 campaign codes
$14,678
Spend
1,478
Leads In
9.0%
Conv%
118
Showed
$169,300
Sales Value
CodeSource Spend Leads CPL Booked Conv% Showed Cost/Book Sales Value ROI
#HOU25 Alan — 0 — 1 — — — — —
#HOU3CX3M Boost — 0 — 1 — 1 — $4,000 —
#HOULP1F Lead Pronto — 1 — 1 100.0% — — — —
#HOULP1M Lead Pronto — 0 — 1 — — — — —
#HOU3CX1M Boost $85 8 $10.64 3 37.5% — $28 — -100%
#HOUFB32F Alan $122 25 $4.86 7 28.0% 3 $17 $10,300 +8377%
#HOU3CX Boost $1,180 97 $17.45 26 26.8% 11 $45 $20,550 +1642%
#HOUFB33F Alan $289 46 $6.27 12 26.1% 5 $24 $14,050 +4769%
#HOUFB32M Alan $273 29 $9.43 7 24.1% 5 $39 $800 +193%
#HOU3CX1F Boost $109 21 $5.21 5 23.8% 5 $22 $8,000 +7208%
#HOU3DE2M Boost $146 14 $10.41 3 21.4% — $49 — -100%
#HOUKIDS Alan $943 49 $19.25 10 20.4% 8 $94 $8,000 +748%
#HOU3DE3M Boost $204 21 $9.72 4 19.0% 2 $51 $4,050 +1884%
#HOUFB31F Alan $91 21 $4.34 4 19.0% 1 $23 $3,000 +3192%
#HOUFB31M Alan $273 38 $7.19 7 18.4% — $39 $6,000 +2095%
#HOUFB33M Alan $380 39 $9.74 6 15.4% 1 $63 $1,500 +295%
#HOU12F Alan $592 57 $11.39 4 7.0% 6 $148 $13,900 +2250%
#HOU13F Alan $775 46 $17.59 3 6.5% 3 $258 $8,450 +991%
#HOUFB3 Alan $4,435 223 $33.20 11 4.9% 18 $403 $24,400 +450%
#HOU11F Alan $763 109 $7.59 5 4.6% 10 $153 $5,000 +556%
#HOU3DE1M Boost $233 31 $7.53 1 3.2% 4 $233 $9,450 +3951%
#HOU12M Alan — 71 — 2 2.8% 3 — $50 —
#HOU3DE1F Boost $428 45 $9.50 1 2.2% 8 $428 $4,000 +835%
#HOULP2 Lead Pronto $711 198 $4.02 4 2.0% 7 $178 $4,000 +463%
#HOU3DE Boost $204 53 $115.00 1 1.9% 4 $204 $12,950 +6244%
#HOU3DE2F Boost $758 74 $10.25 1 1.4% 4 $758 $850 +12%
#HOU3DE3F Boost $1,584 151 $10.49 2 1.3% 9 $792 $6,000 +279%
#HOU3CX2F Boost $24 2 $12.16 0 0.0% — — — -100%
#HOU3CX3F Boost $12 1 $12.16 0 0.0% — — — -100%
#HOUGD Alan — 0 — 0 — — — — —
#HOU11M Alan — 0 — 0 — — — — —
#HOU13M Alan — 0 — 0 — — — — —
#HOU3CX2M Boost — 0 — 0 — — — — —
#HOU3CXD Boost — 0 — 0 — — — — —
#HOU3CXED Boost — 0 — 0 — — — — —
#HOU3DEE Boost — 0 — 0 — — — — —
#HOUA1F Alan — 0 — 0 — — — — —
#HOUA1K Alan — 0 — 0 — — — — —
#HOUA1M Alan — 0 — 0 — — — — —
#HOUFB3E Alan — 0 — 0 — — — — —
#HOULP1 Lead Pronto — 0 — 0 — — — — —
#HOULP2F Lead Pronto $17 4 $5.22 0 0.0% — — — -100%
#HOULP2M Lead Pronto $47 3 $26.24 0 0.0% — — — -100%
#HOULP3F Lead Pronto — 1 — 0 0.0% — — — —
#HOULP3M Lead Pronto — 0 — 0 — — — — —
#HOUA1 Alan — 0 — 0 — — — — —
Boston 46 campaign codes
$16,668
Spend
1,057
Leads In
8.7%
Conv%
100
Showed
$154,982
Sales Value
CodeSource Spend Leads CPL Booked Conv% Showed Cost/Book Sales Value ROI
#BOIG22M Alan $283 19 $14.90 6 31.6% 2 $47 $1,950 +589%
#BOFB3 Alan $54 59 $82.74 17 28.8% 8 $3 $8,075 +14763%
#BOFB33F Alan $951 32 $29.71 7 21.9% 3 $136 $7,050 +642%
#BOSLP3M Lead Pronto $213 5 $47.08 1 20.0% — $213 — -100%
#BOFB31F Alan $543 26 $20.90 5 19.2% 2 $109 $5,500 +912%
#BOFB33M Alan $869 22 $39.51 4 18.2% 2 $217 $5,320 +512%
#BOSLP1M Lead Pronto $144 7 $20.60 1 14.3% — $144 — -100%
#BOS13F Alan $202 16 $13.54 2 12.5% 3 $101 $4,050 +1907%
#BO3CX2M Boost $122 8 $15.29 1 12.5% — $122 — -100%
#BO3CX3M Boost $292 16 $18.23 2 12.5% 1 $146 $1,000 +243%
#BOFB32F Alan $380 17 $22.37 2 11.8% 1 $190 $2,300 +505%
#BOIG23F Alan $1,596 45 $35.46 5 11.1% 1 $319 — -100%
#BO3CX3F Boost $311 18 $17.25 2 11.1% — $155 — -100%
#BOIG23M Alan $129 9 $14.30 1 11.1% — $129 — -100%
#BOIG21F Alan $721 29 $24.85 3 10.3% 4 $240 $4,000 +455%
#BO3CX2F Boost $207 10 $20.70 1 10.0% — $207 — -100%
#BO3CX1F Boost $753 51 $14.76 5 9.8% 8 $151 $1,450 +93%
#BOS11F Alan $1,637 98 $17.64 7 7.1% 16 $234 $17,375 +961%
#BOSLP1F Lead Pronto $478 14 $33.61 1 7.1% — $478 — -100%
#BO3CX1M Boost $433 29 $14.93 2 6.9% 6 $216 $2,500 +478%
#BOIG22F Alan $1,287 33 $38.99 2 6.1% 3 $643 $4,050 +215%
#BOIG21M Alan $952 33 $28.86 2 6.1% 7 $476 $7,375 +674%
#BOS12M Alan — 50 — 3 6.0% 4 — $4,325 —
#BOFB32M Alan $543 19 $28.59 1 5.3% — $543 — -100%
#BOS12F Alan $1,124 43 $26.61 2 4.7% 4 $562 $4,280 +281%
#BOFB31M Alan $489 23 $21.26 1 4.3% 1 $489 $4,320 +784%
#BOSKIDS Alan $637 26 $24.95 1 3.8% 8 $637 $6,000 +842%
#BOIG2 Alan $257 116 $60.25 3 2.6% 10 $86 $40,257 +15542%
#BO3CX Boost $809 86 $38.35 1 1.2% 2 $809 $4,000 +394%
#BOSLP2 Lead Pronto — 92 — 1 1.1% 4 — $7,425 —
#BOSLP2M Lead Pronto $253 5 $70.10 0 0.0% — — — -100%
#BOSGD Alan — 0 — 0 — — — $8,000 —
#BOSLP3F Lead Pronto — 0 — 0 — — — $4,380 —
#BO3CXD Boost — 0 — 0 — — — — —
#BO3CXED Boost — 0 — 0 — — — — —
#BOFB3E Alan — 0 — 0 — — — — —
#BOIG2E Alan — 0 — 0 — — — — —
#BOS11 Alan — 0 — 0 — — — — —
#BOS11M Alan — 0 — 0 — — — — —
#BOS13M Alan — 0 — 0 — — — — —
#BOS25 Alan — 0 — 0 — — — — —
#BOSA1F Alan — 0 — 0 — — — — —
#BOSA1K Alan — 0 — 0 — — — — —
#BOSA1M Alan — 0 — 0 — — — — —
#BOSLP1 Lead Pronto — 0 — 0 — — — — —
#BOSLP2F Lead Pronto — 1 — 0 0.0% — — — —
Florida 68 campaign codes
$19,109
Spend
1,649
Leads In
8.7%
Conv%
194
Showed
$204,025
Sales Value
CodeSource Spend Leads CPL Booked Conv% Showed Cost/Book Sales Value ROI
#FLP1M Lead Pronto $480 17 $30.40 8 47.1% 5 $60 $3,500 +628%
#FL3CX3F Boost $122 6 $20.26 2 33.3% 1 $61 $6,050 +4876%
#FL3CX2M Boost $66 3 $22.11 1 33.3% 1 $66 $1,500 +2162%
#FL3CX Boost $1,172 106 $29.62 34 32.1% 20 $34 $14,200 +1112%
#FL01 Alan — 74 — 17 23.0% 10 — $4,275 —
#FL4IG32M Alan $146 28 $5.22 6 21.4% 4 $24 $800 +447%
#FLP2F Lead Pronto $382 17 $21.96 3 17.6% 3 $127 $6,000 +1471%
#FL3CX2F Boost $55 6 $9.21 1 16.7% — $55 — -100%
#FL4IG31F Alan $731 16 $45.69 2 12.5% 3 $366 $7,750 +960%
#FL4IG32F Alan $760 28 $27.15 3 10.7% 2 $253 $2,050 +170%
#FLKIDS Alan $1,109 58 $19.18 6 10.3% 5 $185 $17,650 +1492%
#FL3CX1M Boost $409 30 $13.63 3 10.0% 8 $136 $18,450 +4412%
#FL13F Alan $1,753 97 $19.91 9 9.3% 8 $195 $8,000 +356%
#FL3CX1F Boost $696 46 $15.14 4 8.7% 8 $174 $18,950 +2621%
#FL4IG31M Alan $497 38 $13.08 3 7.9% 6 $166 $50 -90%
#FLP1F Lead Pronto $1,096 27 $45.77 2 7.4% 5 $548 $4,000 +265%
#FLFB31M Alan $465 30 $15.49 2 6.7% 11 $232 $8,050 +1632%
#FLP2M Lead Pronto $363 16 $24.00 1 6.3% — $363 — -100%
#FL12M Alan — 84 — 5 6.0% 8 — $400 —
#FLFB32M Alan $213 17 $12.53 1 5.9% 2 $213 $8,000 +3655%
#FL11F Alan $1,170 141 $9.29 8 5.7% 18 $146 $50 -96%
#FL4IG33M Alan $234 18 $13.00 1 5.6% — $234 — -100%
#FLFB31F Alan $600 37 $16.23 2 5.4% 6 $300 $150 -75%
#FLP2 Lead Pronto — 134 — 6 4.5% 10 — $9,650 —
#FL12F Alan $1,410 117 $13.90 4 3.4% 3 $352 $2,050 +45%
#FLFB32F Alan $465 30 $15.49 1 3.3% — $465 — -100%
#FLFB33M Alan $484 34 $14.24 1 2.9% 7 $484 $50 -90%
#FL4IG33F Alan $2,661 76 $35.02 2 2.6% 4 $1,331 $11,900 +347%
#FLFB33F Alan $988 55 $17.96 1 1.8% 4 $988 $250 -75%
#FL4IG3 Alan $409 192 $37.52 3 1.6% 22 $136 $26,700 +6422%
#FLFB3 Alan $116 69 $69.59 1 1.4% 10 $116 $11,550 +9839%
#FL3CX3M Boost $55 2 $27.63 0 0.0% — — — -100%
#FLGD Alan — 0 — 0 — — — $12,000 —
#FL11M Alan — 0 — 0 — — — — —
#FL13M Alan — 0 — 0 — — — — —
#FL25 Alan — 0 — 0 — — — — —
#FL3CXD Boost — 0 — 0 — — — — —
#FL3CXED Boost — 0 — 0 — — — — —
#FL4IG3E Alan — 0 — 0 — — — — —
#FLFB3E Alan — 0 — 0 — — — — —
#FLLP2 Lead Pronto — 0 — 0 — — — — —
#FLP3F Lead Pronto — 0 — 0 — — — — —
#FLP3M Lead Pronto — 0 — 0 — — — — —
#ORL11F Alan — 0 — 0 — — — — —
#ORL11M Alan — 0 — 0 — — — — —
#ORL12F Alan — 0 — 0 — — — — —
#ORL25 Alan — 0 — 0 — — — — —
#ORL3CX1F Boost — 0 — 0 — — — — —
#ORL3CX1M Boost — 0 — 0 — — — — —
#ORL3CX2F Boost — 0 — 0 — — — — —
#ORL3CX2M Boost — 0 — 0 — — — — —
#ORL3CX3F Boost — 0 — 0 — — — — —
#ORL3CX3M Boost — 0 — 0 — — — — —
#ORL4IG31F Alan — 0 — 0 — — — — —
#ORL4IG31M Alan — 0 — 0 — — — — —
#ORL4IG32F Alan — 0 — 0 — — — — —
#ORL4IG32M Alan — 0 — 0 — — — — —
#ORL4IG33F Alan — 0 — 0 — — — — —
#ORL4IG33M Alan — 0 — 0 — — — — —
#ORLD Alan — 0 — 0 — — — — —
#ORLFB31F Alan — 0 — 0 — — — — —
#ORLFB31M Alan — 0 — 0 — — — — —
#ORLFB32F Alan — 0 — 0 — — — — —
#ORLFB32M Alan — 0 — 0 — — — — —
#ORLFB33F Alan — 0 — 0 — — — — —
#ORLFB33M Alan — 0 — 0 — — — — —
#ORLKIDS Alan — 0 — 0 — — — — —
#ORLP2 Lead Pronto — 0 — 0 — — — — —
Chicago 45 campaign codes
$14,566
Spend
1,439
Leads In
5.6%
Conv%
171
Showed
$182,000
Sales Value
CodeSource Spend Leads CPL Booked Conv% Showed Cost/Book Sales Value ROI
#CHI3CX1F Boost $429 33 $13.01 10 30.3% 12 $43 $5,300 +1135%
#CHILP1F Lead Pronto $361 19 $21.03 5 26.3% 3 $72 $3,250 +801%
#CHI3CX3F Boost $39 4 $9.75 1 25.0% 1 $39 — -100%
#CHIFB31M Alan $1,727 81 $21.32 13 16.0% 17 $133 $1,000 -42%
#CHIFB32M Alan $509 19 $26.78 3 15.8% 3 $170 $8,500 +1570%
#CHIFB31F Alan $545 42 $12.98 6 14.3% 13 $91 $4,050 +643%
#CHI11F Alan $1,878 216 $9.40 14 6.5% 32 $134 $4,450 +137%
#CHILP2F Lead Pronto $495 16 $32.75 1 6.3% 2 $495 $50 -90%
#CHI3CX1M Boost $254 17 $14.92 1 5.9% 5 $254 $9,400 +3606%
#CHIFB32F Alan $509 36 $14.14 2 5.6% 2 $254 $6,700 +1217%
#CHILP3F Lead Pronto $344 19 $20.61 1 5.3% 1 $344 $400 +16%
#CHI12M Alan — 87 — 4 4.6% 10 — $450 —
#CHI3CX Boost $507 52 $35.11 2 3.8% 8 $254 $8,500 +1576%
#CHI13F Alan $883 57 $17.22 2 3.5% 3 $441 $8,050 +812%
#CHIIG23F Alan $1,592 171 $9.31 6 3.5% 16 $265 $30,650 +1825%
#CHI12F Alan $345 58 $6.71 2 3.4% 3 $173 $50 -86%
#CHIKIDS Alan $787 30 $26.02 1 3.3% 5 $787 $14,050 +1685%
#CHIFB33F Alan $963 64 $15.05 2 3.1% 8 $482 $12,050 +1151%
#CHIIG22F Alan $720 63 $11.42 1 1.6% 5 $720 $15,500 +2054%
#CHILP2 Lead Pronto — 69 — 1 1.4% 3 — $2,100 —
#CHIFB3 Alan $200 112 $62.12 1 0.9% 12 $200 $21,750 +10780%
#CHIIG2 Alan $1,105 152 $33.46 1 0.7% 7 $1,105 $25,750 +2230%
#CHIA1M Alan — 2 — 0 0.0% — — — —
#CHIIG23M Alan $15 2 $7.27 0 0.0% — — — -100%
#CHIFB33M Alan $218 6 $36.35 0 0.0% — — — -100%
#CHI3CX2M Boost $39 3 $13.01 0 0.0% — — — -100%
#CHI3CX3M Boost $39 4 $9.75 0 0.0% — — — -100%
#CHI3CX2F Boost $49 2 $24.39 0 0.0% — — — -100%
#CHI11M Alan — 0 — 0 — — — — —
#CHI13M Alan — 0 — 0 — — — — —
#CHI25 Alan — 0 — 0 — — — — —
#CHI3CXD Boost — 0 — 0 — — — — —
#CHI3CXED Boost — 0 — 0 — — — — —
#CHIA1 Alan — 0 — 0 — — — — —
#CHIA1F Alan — 0 — 0 — — — — —
#CHIA1K Alan — 0 — 0 — — — — —
#CHIFB3E Alan — 0 — 0 — — — — —
#CHIGD Alan — 0 — 0 — — — — —
#CHIIG21F Alan — 0 — 0 — — — — —
#CHIIG21M Alan $7 1 $7.27 0 0.0% — — — -100%
#CHIIG22M Alan $7 1 $7.27 0 0.0% — — — -100%
#CHIIG2E Alan — 0 — 0 — — — — —
#CHILP1M Lead Pronto — 0 — 0 — — — — —
#CHILP2M Lead Pronto — 0 — 0 — — — — —
#CHILP3M Lead Pronto — 1 — 0 0.0% — — — —
New York 46 campaign codes
$23,064
Spend
1,938
Leads In
5.3%
Conv%
171
Showed
$213,524
Sales Value
CodeSource Spend Leads CPL Booked Conv% Showed Cost/Book Sales Value ROI
#NY25 Alan — 1 — 1 100.0% — — — —
#NYLP3F Lead Pronto — 1 — 1 100.0% — — — —
#NYIG4 Alan — 5 — 2 40.0% — — — —
#NYFB32M Alan $408 14 $29.17 5 35.7% 1 $82 $1,500 +267%
#NYIG21F Alan $239 15 $15.94 4 26.7% 1 $60 $50 -79%
#NYLP2 Lead Pronto — 57 — 12 21.1% 4 — $9,200 —
#NY3CX2F Boost $153 5 $30.51 1 20.0% 1 $153 $50 -67%
#NY13F Alan $954 64 $16.70 9 14.1% 2 $106 $7,000 +634%
#NYFB32F Alan $681 23 $29.59 3 13.0% 3 $227 $5,000 +635%
#NYFB31M Alan $885 38 $23.28 4 10.5% 6 $221 $4,025 +355%
#NYIG22M Alan $329 20 $16.43 2 10.0% 2 $164 — -100%
#NYIG21M Alan $299 23 $12.99 2 8.7% 4 $149 $10,900 +3548%
#NY3CX1M Boost $1,007 73 $13.79 6 8.2% 11 $168 $3,000 +198%
#NY3CX2M Boost $244 13 $18.77 1 7.7% — $244 $3,000 +1129%
#NY12M Alan — 76 — 5 6.6% 7 — $3,025 —
#NYIG23F Alan $1,673 108 $15.49 7 6.5% 12 $239 $21,200 +1167%
#NY3CX1F Boost $1,800 110 $16.36 7 6.4% 15 $257 $10,325 +474%
#NYIG22F Alan $1,135 52 $21.84 3 5.8% 6 $378 $11,525 +915%
#NYLP2M Lead Pronto $401 18 $24.30 1 5.6% — $401 — -100%
#NYLP1F Lead Pronto $836 78 $11.29 4 5.1% — $209 $800 -4%
#NYIG23M Alan $299 20 $14.94 1 5.0% 2 $299 $3,025 +912%
#NYFB31F Alan $681 23 $29.59 1 4.3% 2 $681 $450 -34%
#NYFB33F Alan $1,089 46 $23.67 2 4.3% 3 $544 $3,000 +175%
#NYFB3 Alan $68 119 $60.08 5 4.2% 10 $14 $26,450 +38762%
#NYKIDS Alan $631 32 $19.55 1 3.1% 3 $631 $7,000 +1009%
#NY11F Alan $2,001 237 $9.10 6 2.5% 20 $334 $11,950 +497%
#NYIG2 Alan $149 211 $25.12 4 1.9% 27 $37 $27,675 +18424%
#NY12F Alan $1,817 110 $17.69 1 0.9% 3 $1,817 $3,050 +68%
#NY3CX Boost $4,286 281 $32.45 1 0.4% 26 $4,286 $36,299 +747%
#NY3CX3M Boost $366 27 $13.56 0 0.0% — — — -100%
#NY3CX3F Boost $183 20 $9.15 0 0.0% — — — -100%
#NYLP2F Lead Pronto $178 12 $17.93 0 0.0% — — — -100%
#NYFB33M Alan $272 5 $54.45 0 0.0% — — — -100%
#NY11 Alan — 0 — 0 — — — $4,025 —
#NY11M Alan — 0 — 0 — — — — —
#NY13M Alan — 0 — 0 — — — — —
#NY3CB Alan — 0 — 0 — — — — —
#NYC3XCD Alan — 0 — 0 — — — — —
#NYC3XCED Alan — 0 — 0 — — — — —
#NYFB2 Alan — 0 — 0 — — — — —
#NYFB3E Alan — 0 — 0 — — — — —
#NYGD Alan — 0 — 0 — — — — —
#NYIG2E Alan — 0 — 0 — — — — —
#NYLP1 Lead Pronto — 0 — 0 — — — — —
#NYLP1M Lead Pronto — 1 — 0 0.0% — — — —
#NYLP3M Lead Pronto — 0 — 0 — — — — —
Recycled / Other Spend (4AB, N1N, 5AB, 6AB, CMN, TC) — $552 total
CodeCity Spend Leads CPL Booked Conv% Showed Sales Value
#FL4AB Florida $146 151 $0.98 3 2.0% 10 $9,050
#NY4AB New York $132 134 $1.00 2 1.5% 10 $3,875
#NA4AB Nashville $103 139 $0.75 2 1.4% 9 $1,650
#BOS4AB Boston $59 62 $0.97 9 14.5% 3 $15,820
#HOU4AB Houston $42 42 $1.00 3 7.1% — —
#CHI4AB Chicago $35 35 $1.01 1 2.9% 4 $3,450
#DAL4AB Dallas $35 35 $0.99 1 2.9% 1 $50
#FL6AB Florida — 297 — 6 2.0% 11 $8,100
#DAL6AB Dallas — 369 — 6 1.6% 14 $7,700
#NY6AB New York — 596 — 33 5.5% 34 $6,850
#CHI6AB Chicago — 265 — 4 1.5% 12 $4,400
#NYCMN New York — 72 — 8 11.1% 8 $8,000
#NA6AB Nashville — 298 — 2 0.7% 7 $1,925
#FLCMN Florida — 20 — 1 5.0% 1 $4,000
#BOS6AB Boston — 201 — 2 1.0% 5 $1,500
#HOU6AB Houston — 342 — 3 0.9% 5 $4,050
#CHICMN Chicago — 44 — 2 4.5% 12 $4,425
#HOUCMN Houston — 40 — 1 2.5% 5 $4,000
#NACMN Nashville — 38 — 3 7.9% 4 $7,525
#BOSCMN Boston — 26 — 3 11.5% 3 $2,000
#BOS5AB Boston — 73 — 6 8.2% 4 $8,000
#DALCMN Dallas — 42 — 14 33.3% 5 $5,000
#NY5AB New York — 234 — 3 1.3% 12 $50
#NA5AB Nashville — 92 — 8 8.7% 2 $2,000
#DAL5AB Dallas — 122 — 4 3.3% 3 $4,000
#FL5AB Florida — 97 — 5 5.2% 10 $22,075
#HOU5AB Houston — 149 — 9 6.0% — $4,050
#FLTC Florida — 5 — 10 200.0% 2 $4,000
#NATC Nashville — 3 — 3 100.0% 3 $12,000
#BOSTC Boston — 3 — 9 300.0% 1 —
#HOUTC Houston — 3 — 8 266.7% 1 $4,000
#NYTC New York — 1 — 1 100.0% — $1,000
Total Recycled Spend $552 4,030 — 175 4.3% 201 $169,545