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Leads ROI + CRM Performance — Week 23-29 Jan 2026

9,173 leads  ·  465 booked  ·  5.1% conv  ·  0 showed  ·  $432,163 sales value  ·  CPL —  ·  Cost/Book —
New York 1,291Florida 1,411Dallas 1,552Chicago 1,416Boston 970Nashville 956Houston 1,577
Total Spend
—
fresh —  ·  recycled —
Cost Per Lead
—
9,173 fresh leads
Cost Per Booking
—
465 booked  ·  5.1% conv
Showed
0
0.0% show rate
Sales Value
$432,163
from CRM closes
City Summary
CitySpendLeadsCPL BookedConv%Showed Show%Sales ValueCost/Book
New York — 1,291 — 84 6.5% — 0.0% $79,099 —
Florida — 1,411 — 83 5.9% — 0.0% $96,149 —
Dallas — 1,552 — 86 5.5% — 0.0% $55,500 —
Chicago — 1,416 — 76 5.4% — 0.0% $77,075 —
Boston — 970 — 51 5.3% — 0.0% $44,900 —
Nashville — 956 — 38 4.0% — 0.0% $34,740 —
Houston — 1,577 — 47 3.0% — 0.0% $44,700 —
New York 32 campaign codes
—
Spend
1,291
Leads In
6.5%
Conv%
—
Showed
$79,099
Sales Value
CodeSource Spend Leads CPL Booked Conv% Showed Cost/Book Sales Value ROI
#NYFB3 Alan — 1 — 6 600.0% — — $3,025 —
#NY3CX Boost — 0 — 3 — — — $20,699 —
#NY13F Alan — 0 — 1 — — — — —
#NYLP1F Lead Pronto — 3 — 1 33.3% — — — —
#NYIG2 Alan — 10 — 3 30.0% — — $11,225 —
#NY3CX1M Boost — 61 — 9 14.8% — — $4,000 —
#NYFB31M Alan — 51 — 7 13.7% — — $8,400 —
#NYIG22M Alan — 23 — 3 13.0% — — — —
#NYIG21M Alan — 27 — 3 11.1% — — $7,500 —
#NY3CX1F Boost — 112 — 11 9.8% — — $3,000 —
#NY11F Alan — 219 — 14 6.4% — — $1,050 —
#NYFB31F Alan — 32 — 2 6.3% — — $3,000 —
#NYFB32M Alan — 17 — 1 5.9% — — — —
#NYKIDS Alan — 40 — 2 5.0% — — $4,025 —
#NY12M Alan — 102 — 5 4.9% — — — —
#NYFB33F Alan — 62 — 3 4.8% — — — —
#NY12F Alan — 109 — 4 3.7% — — — —
#NYIG23F Alan — 118 — 4 3.4% — — $7,100 —
#NYIG22F Alan — 53 — 1 1.9% — — $2,525 —
#NYLP2 Lead Pronto — 140 — 1 0.7% — — — —
#NYLP2M Lead Pronto — 1 — 0 0.0% — — — —
#NYFB33M Alan — 12 — 0 0.0% — — — —
#NYFB32F Alan — 31 — 0 0.0% — — $3,500 —
#NYIG23M Alan — 20 — 0 0.0% — — — —
#NY3CX2F Boost — 6 — 0 0.0% — — — —
#NYIG21F Alan — 18 — 0 0.0% — — $50 —
#NY3CX3M Boost — 3 — 0 0.0% — — — —
#NYIG4 Alan — 11 — 0 0.0% — — — —
#NY3CX2M Boost — 4 — 0 0.0% — — — —
#NY3CX3F Boost — 4 — 0 0.0% — — — —
#NY25 Alan — 1 — 0 0.0% — — — —
#NYGD Alan — 0 — 0 — — — — —
Florida 33 campaign codes
—
Spend
1,411
Leads In
5.9%
Conv%
—
Showed
$96,149
Sales Value
CodeSource Spend Leads CPL Booked Conv% Showed Cost/Book Sales Value ROI
#FL4IG3 Alan — 0 — 5 — — — $12,800 —
#FL3CX Boost — 0 — 4 — — — $4,799 —
#FLFB3 Alan — 0 — 3 — — — $500 —
#FLP2F Lead Pronto — 1 — 1 100.0% — — — —
#FLP1F Lead Pronto — 4 — 2 50.0% — — $3,750 —
#FL3CX1M Boost — 35 — 5 14.3% — — $4,000 —
#FLFB31M Alan — 46 — 5 10.9% — — $3,600 —
#FL4IG31M Alan — 21 — 2 9.5% — — $4,500 —
#FLFB31F Alan — 62 — 5 8.1% — — $450 —
#FL01 Alan — 75 — 6 8.0% — — $4,400 —
#FLFB33M Alan — 25 — 2 8.0% — — — —
#FL11F Alan — 128 — 10 7.8% — — $10,300 —
#FL3CX1F Boost — 62 — 4 6.5% — — $3,550 —
#FLKIDS Alan — 16 — 1 6.3% — — $8,000 —
#FL4IG33F Alan — 67 — 4 6.0% — — — —
#FL12M Alan — 107 — 6 5.6% — — $4,400 —
#FLFB33F Alan — 81 — 3 3.7% — — — —
#FLFB32M Alan — 30 — 1 3.3% — — — —
#FL13F Alan — 100 — 3 3.0% — — $9,500 —
#FL12F Alan — 105 — 3 2.9% — — $2,000 —
#FLP2 Lead Pronto — 305 — 7 2.3% — — $4,000 —
#FLFB32F Alan — 49 — 1 2.0% — — — —
#FL4IG32F Alan — 29 — 0 0.0% — — $50 —
#FL4IG31F Alan — 7 — 0 0.0% — — — —
#FLP2M Lead Pronto — 3 — 0 0.0% — — — —
#FLP1M Lead Pronto — 2 — 0 0.0% — — $7,000 —
#FL3CX3F Boost — 8 — 0 0.0% — — — —
#FL3CX2F Boost — 12 — 0 0.0% — — — —
#FL3CX3M Boost — 2 — 0 0.0% — — — —
#FL3CX2M Boost — 4 — 0 0.0% — — — —
#FL4IG32M Alan — 20 — 0 0.0% — — $400 —
#FL4IG33M Alan — 5 — 0 0.0% — — — —
#FLGD Alan — 0 — 0 — — — $8,150 —
Dallas 30 campaign codes
—
Spend
1,552
Leads In
5.5%
Conv%
—
Showed
$55,500
Sales Value
CodeSource Spend Leads CPL Booked Conv% Showed Cost/Book Sales Value ROI
#DALFB3 Alan — 0 — 4 — — — — —
#DAL3DE Boost — 27 — 6 22.2% — — $6,100 —
#DAL3DE1M Boost — 27 — 4 14.8% — — $8,000 —
#DALFB32F Alan — 50 — 5 10.0% — — — —
#DAL3CX2M Boost — 10 — 1 10.0% — — $2,000 —
#DAL3DE1F Boost — 32 — 3 9.4% — — $500 —
#DAL3CX1M Boost — 76 — 6 7.9% — — $4,050 —
#DALFB33M Alan — 132 — 10 7.6% — — — —
#DALFB31F Alan — 56 — 4 7.1% — — — —
#DALFB31M Alan — 115 — 8 7.0% — — $6,200 —
#DAL3DE2M Boost — 16 — 1 6.3% — — — —
#DAL3CX1F Boost — 165 — 10 6.1% — — $4,550 —
#DALFB33F Alan — 139 — 7 5.0% — — — —
#DAL3DE3F Boost — 120 — 6 5.0% — — $6,050 —
#DALFB32M Alan — 72 — 3 4.2% — — — —
#DAL11F Alan — 63 — 2 3.2% — — $100 —
#DAL3DE2F Boost — 34 — 1 2.9% — — — —
#DAL12M Alan — 73 — 2 2.7% — — $10,250 —
#DAL13F Alan — 54 — 1 1.9% — — — —
#DAL12F Alan — 58 — 1 1.7% — — $50 —
#DALP3F Lead Pronto — 65 — 1 1.5% — — $7,500 —
#DALKIDS Alan — 20 — 0 0.0% — — — —
#DALP1F Lead Pronto — 56 — 0 0.0% — — — —
#DAL3DE3M Boost — 23 — 0 0.0% — — — —
#DAL3CX3F Boost — 29 — 0 0.0% — — — —
#DAL3CX3M Boost — 24 — 0 0.0% — — — —
#DAL3CX2F Boost — 16 — 0 0.0% — — — —
#DAL3CX Boost — 0 — 0 — — — $50 —
#DALGD Alan — 0 — 0 — — — $100 —
#DALP1M Lead Pronto — 0 — 0 — — — — —
Chicago 32 campaign codes
—
Spend
1,416
Leads In
5.4%
Conv%
—
Showed
$77,075
Sales Value
CodeSource Spend Leads CPL Booked Conv% Showed Cost/Book Sales Value ROI
#CHIFB3 Alan — 0 — 6 — — — $17,725 —
#CHIIG2 Alan — 0 — 1 — — — $1,050 —
#CHI3CX Boost — 0 — 1 — — — $1,500 —
#CHILP1F Lead Pronto — 4 — 2 50.0% — — — —
#CHIFB31M Alan — 42 — 10 23.8% — — $9,900 —
#CHI3CX3F Boost — 7 — 1 14.3% — — — —
#CHIFB31F Alan — 59 — 8 13.6% — — — —
#CHI3CX1F Boost — 38 — 5 13.2% — — $8,450 —
#CHI3CX1M Boost — 27 — 2 7.4% — — $400 —
#CHIFB32M Alan — 14 — 1 7.1% — — $1,500 —
#CHIIG23F Alan — 243 — 13 5.3% — — $4,450 —
#CHI11F Alan — 253 — 12 4.7% — — $7,900 —
#CHIFB32F Alan — 65 — 3 4.6% — — $6,700 —
#CHI12M Alan — 119 — 5 4.2% — — $4,450 —
#CHIIG22F Alan — 90 — 3 3.3% — — — —
#CHIFB33F Alan — 100 — 3 3.0% — — $3,050 —
#CHI13F Alan — 57 — 0 0.0% — — $50 —
#CHI12F Alan — 50 — 0 0.0% — — $7,200 —
#CHIKIDS Alan — 51 — 0 0.0% — — — —
#CHI3CX3M Boost — 6 — 0 0.0% — — — —
#CHIA1M Alan — 3 — 0 0.0% — — — —
#CHIFB33M Alan — 3 — 0 0.0% — — — —
#CHILP3F Lead Pronto — 1 — 0 0.0% — — — —
#CHIIG21M Alan — 3 — 0 0.0% — — — —
#CHILP2 Lead Pronto — 167 — 0 0.0% — — — —
#CHIIG23M Alan — 3 — 0 0.0% — — — —
#CHI3CX2M Boost — 6 — 0 0.0% — — — —
#CHI3CX2F Boost — 2 — 0 0.0% — — — —
#CHIIG22M Alan — 2 — 0 0.0% — — — —
#CHIIG21F Alan — 1 — 0 0.0% — — — —
#CHIGD Alan — 0 — 0 — — — $1,500 —
#CHILP2F Lead Pronto — 0 — 0 — — — $1,250 —
Boston 30 campaign codes
—
Spend
970
Leads In
5.3%
Conv%
—
Showed
$44,900
Sales Value
CodeSource Spend Leads CPL Booked Conv% Showed Cost/Book Sales Value ROI
#BOIG2 Alan — 1 — 2 200.0% — — $4,050 —
#BOFB3 Alan — 1 — 1 100.0% — — $12,500 —
#BOS13F Alan — 0 — 1 — — — $25 —
#BOSLP1F Lead Pronto — 0 — 1 — — — — —
#BO3CX Boost — 0 — 1 — — — — —
#BOSKIDS Alan — 29 — 4 13.8% — — $7,500 —
#BOIG21M Alan — 31 — 3 9.7% — — $2,250 —
#BOIG22F Alan — 21 — 2 9.5% — — $25 —
#BOFB32M Alan — 26 — 2 7.7% — — — —
#BOFB31M Alan — 50 — 3 6.0% — — — —
#BO3CX1F Boost — 57 — 3 5.3% — — — —
#BOS12F Alan — 41 — 2 4.9% — — $4,600 —
#BOS11F Alan — 105 — 5 4.8% — — $9,000 —
#BOFB33F Alan — 66 — 3 4.5% — — — —
#BOSLP2 Lead Pronto — 176 — 7 4.0% — — — —
#BOIG22M Alan — 26 — 1 3.8% — — $450 —
#BOFB31F Alan — 55 — 2 3.6% — — — —
#BOS12M Alan — 86 — 3 3.5% — — — —
#BOFB33M Alan — 29 — 1 3.4% — — — —
#BOIG23F Alan — 31 — 1 3.2% — — — —
#BO3CX1M Boost — 32 — 1 3.1% — — $3,500 —
#BOIG21F Alan — 33 — 1 3.0% — — — —
#BOFB32F Alan — 34 — 1 2.9% — — — —
#BOSLP3M Lead Pronto — 1 — 0 0.0% — — — —
#BO3CX3F Boost — 5 — 0 0.0% — — — —
#BO3CX2M Boost — 6 — 0 0.0% — — — —
#BOIG23M Alan — 21 — 0 0.0% — — — —
#BO3CX2F Boost — 6 — 0 0.0% — — — —
#BOSA1M Alan — 1 — 0 0.0% — — — —
#BO3CX3M Boost — 0 — 0 — — — $1,000 —
Nashville 32 campaign codes
—
Spend
956
Leads In
4.0%
Conv%
—
Showed
$34,740
Sales Value
CodeSource Spend Leads CPL Booked Conv% Showed Cost/Book Sales Value ROI
#NAFB3 Alan — 1 — 1 100.0% — — $4,100 —
#NAIG22M Alan — 14 — 2 14.3% — — — —
#NA13F Alan — 19 — 2 10.5% — — — —
#NAFB31M Alan — 54 — 5 9.3% — — $4,050 —
#NAKIDS Alan — 14 — 1 7.1% — — — —
#NA3CX1F Boost — 61 — 4 6.6% — — — —
#NAFB31F Alan — 17 — 1 5.9% — — — —
#NAIG23M Alan — 38 — 2 5.3% — — — —
#NAFB33F Alan — 60 — 3 5.0% — — $50 —
#NA12F Alan — 84 — 4 4.8% — — $3,000 —
#NAIG23F Alan — 42 — 2 4.8% — — — —
#NAIG21M Alan — 27 — 1 3.7% — — $1,500 —
#NALP2 Lead Pronto — 94 — 3 3.2% — — — —
#NA11F Alan — 102 — 3 2.9% — — $3,190 —
#NAIG21F Alan — 69 — 2 2.9% — — $2,500 —
#NAFB32M Alan — 35 — 1 2.9% — — $4,000 —
#NAFB33M Alan — 53 — 1 1.9% — — — —
#NA3CX2F Boost — 7 — 0 0.0% — — — —
#NAFB32F Alan — 32 — 0 0.0% — — $4,500 —
#NA12M Alan — 57 — 0 0.0% — — — —
#NAIG22F Alan — 34 — 0 0.0% — — — —
#NA3CX1M Boost — 21 — 0 0.0% — — — —
#NA3CX3F Boost — 10 — 0 0.0% — — — —
#NA3CX3M Boost — 6 — 0 0.0% — — — —
#NA3CX2M Boost — 4 — 0 0.0% — — — —
#NA3CX Boost — 1 — 0 0.0% — — — —
#NAIG2 Alan — 0 — 0 — — — $3,450 —
#NA11 Alan — 0 — 0 — — — $4,000 —
#NAGD Alan — 0 — 0 — — — $400 —
#NALP2F Lead Pronto — 0 — 0 — — — — —
#NALP1M Lead Pronto — 0 — 0 — — — — —
#NALP1F Lead Pronto — 0 — 0 — — — — —
Houston 24 campaign codes
—
Spend
1,577
Leads In
3.0%
Conv%
—
Showed
$44,700
Sales Value
CodeSource Spend Leads CPL Booked Conv% Showed Cost/Book Sales Value ROI
#HOU25 Alan — 0 — 2 — — — $400 —
#HOUFB3 Alan — 0 — 1 — — — $11,600 —
#HOULP1F Lead Pronto — 0 — 1 — — — — —
#HOU3DE Boost — 14 — 3 21.4% — — $4,550 —
#HOU3DE2M Boost — 18 — 1 5.6% — — — —
#HOUFB33M Alan — 100 — 5 5.0% — — — —
#HOU3DE1M Boost — 42 — 2 4.8% — — — —
#HOU12M Alan — 86 — 4 4.7% — — — —
#HOU3DE2F Boost — 123 — 5 4.1% — — — —
#HOU3DE1F Boost — 78 — 3 3.8% — — $5,750 —
#HOU11F Alan — 108 — 4 3.7% — — — —
#HOU3DE3M Boost — 29 — 1 3.4% — — — —
#HOU12F Alan — 62 — 2 3.2% — — $5,000 —
#HOUFB32M Alan — 66 — 2 3.0% — — — —
#HOU3DE3F Boost — 226 — 5 2.2% — — — —
#HOUFB33F Alan — 93 — 2 2.2% — — $3,050 —
#HOULP2 Lead Pronto — 209 — 3 1.4% — — $2,900 —
#HOUFB31M Alan — 127 — 1 0.8% — — — —
#HOU13F Alan — 53 — 0 0.0% — — — —
#HOUFB31F Alan — 63 — 0 0.0% — — — —
#HOUFB32F Alan — 62 — 0 0.0% — — — —
#HOUKIDS Alan — 18 — 0 0.0% — — $4,050 —
#HOU3CX Boost — 0 — 0 — — — $4,400 —
#HOUGD Alan — 0 — 0 — — — $3,000 —
Recycled / Other Spend (4AB, N1N, 5AB, 6AB, CMN, TC) — — total
CodeCity Spend Leads CPL Booked Conv% Showed Sales Value
#NYCMN New York — 71 — 6 8.5% — $3,025
#HOU6AB Houston — 299 — 3 1.0% — $75
#HOU4AB Houston — 18 — 1 5.6% — —
#FL4AB Florida — 286 — 8 2.8% — $4,400
#NY6AB New York — 507 — 24 4.7% — $16,000
#DAL4AB Dallas — 20 — 1 5.0% — —
#DAL6AB Dallas — 348 — 8 2.3% — $2,400
#NY5AB New York — 201 — 7 3.5% — $9,025
#NA6AB Nashville — 278 — 8 2.9% — —
#FL6AB Florida — 245 — 4 1.6% — $4,000
#HOUCMN Houston — 28 — 1 3.6% — —
#DALCMN Dallas — 33 — 4 12.1% — —
#BOS6AB Boston — 215 — 2 0.9% — $9,550
#FLCMN Florida — 19 — 2 10.5% — $25
#HOUTC Houston — 12 — 11 91.7% — —
#FLTC Florida — 5 — 7 140.0% — $10,500
#CHI6AB Chicago — 269 — 5 1.9% — $2,050
#BOSCMN Boston — 20 — 2 10.0% — —
#CHICMN Chicago — 40 — 5 12.5% — $3,000
#NACMN Nashville — 38 — 2 5.3% — —
#BOS5AB Boston — 66 — 1 1.5% — $25
#NA5AB Nashville — 72 — 2 2.8% — —
#DAL5AB Dallas — 99 — — 0.0% — —
#HOU5AB Houston — 123 — 2 1.6% — —
#FL5AB Florida — 80 — 1 1.3% — $11,825
#CHI5AB Chicago — 1 — — 0.0% — —
#BOSTC Boston — 6 — 7 116.7% — $4,500
#NA4AB Nashville — 15 — 2 13.3% — $5,000
#BOS4AB Boston — 48 — 2 4.2% — $4,000
#NY4AB New York — 12 — 1 8.3% — $6,550
#CHI4AB Chicago — 2 — — 0.0% — $4,000
#NATC Nashville — 1 — — 0.0% — —
Total Recycled Spend — 3,477 — 129 3.7% — $101,950