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Leads ROI + CRM Performance — Week 30 Jan - 5 Feb 2026

9,274 leads  ·  486 booked  ·  5.2% conv  ·  0 showed  ·  $626,043 sales value  ·  CPL —  ·  Cost/Book —
Nashville 844Dallas 1,395Chicago 1,216New York 1,576Houston 1,194Boston 822Florida 2,227
Total Spend
—
fresh —  ·  recycled —
Cost Per Lead
—
9,274 fresh leads
Cost Per Booking
—
486 booked  ·  5.2% conv
Showed
0
0.0% show rate
Sales Value
$626,043
from CRM closes
City Summary
CitySpendLeadsCPL BookedConv%Showed Show%Sales ValueCost/Book
Nashville — 844 — 59 7.0% — 0.0% $47,250 —
Dallas — 1,395 — 92 6.6% — 0.0% $114,106 —
Chicago — 1,216 — 76 6.3% — 0.0% $106,550 —
New York — 1,576 — 87 5.5% — 0.0% $91,524 —
Houston — 1,194 — 61 5.1% — 0.0% $91,575 —
Boston — 822 — 33 4.0% — 0.0% $71,888 —
Florida — 2,227 — 78 3.5% — 0.0% $103,150 —
Nashville 33 campaign codes
—
Spend
844
Leads In
7.0%
Conv%
—
Showed
$47,250
Sales Value
CodeSource Spend Leads CPL Booked Conv% Showed Cost/Book Sales Value ROI
#NAFB3 Alan — 0 — 1 — — — $2,400 —
#NA3CX Boost — 0 — 1 — — — — —
#NA12M Alan — 3 — 2 66.7% — — $1,200 —
#NA3CX3M Boost — 2 — 1 50.0% — — — —
#NAIG2 Alan — 2 — 1 50.0% — — $3,000 —
#NAFB31M Alan — 42 — 11 26.2% — — $3,050 —
#NA3CX1F Boost — 53 — 8 15.1% — — $4,000 —
#NAFB31F Alan — 15 — 2 13.3% — — $5,500 —
#NAFB32F Alan — 17 — 2 11.8% — — — —
#NAFB32M Alan — 28 — 3 10.7% — — $4,000 —
#NA3CX1M Boost — 24 — 2 8.3% — — $1,500 —
#NA11F Alan — 14 — 1 7.1% — — $6,050 —
#NAIG22M Alan — 18 — 1 5.6% — — — —
#NAFB33F Alan — 56 — 3 5.4% — — — —
#NAIG21F Alan — 56 — 3 5.4% — — $1,500 —
#NAIG23F Alan — 43 — 2 4.7% — — $50 —
#NALP2 Lead Pronto — 116 — 5 4.3% — — $4,000 —
#NA13F Alan — 80 — 3 3.8% — — — —
#NA12F Alan — 91 — 3 3.3% — — — —
#NAFB33M Alan — 32 — 1 3.1% — — — —
#NAIG22F Alan — 33 — 1 3.0% — — — —
#NAIG21M Alan — 36 — 1 2.8% — — $8,000 —
#NAIG23M Alan — 44 — 1 2.3% — — — —
#NAKIDS Alan — 30 — 0 0.0% — — — —
#NA3CX3F Boost — 3 — 0 0.0% — — — —
#NA3CX2F Boost — 3 — 0 0.0% — — — —
#NA3CX2M Boost — 1 — 0 0.0% — — — —
#NA25 Alan — 2 — 0 0.0% — — — —
#NA11 Alan — 0 — 0 — — — $3,000 —
#NAGD Alan — 0 — 0 — — — — —
#NALP2F Lead Pronto — 0 — 0 — — — — —
#NALP1F Lead Pronto — 0 — 0 — — — — —
#NALP3F Lead Pronto — 0 — 0 — — — — —
Dallas 31 campaign codes
—
Spend
1,395
Leads In
6.6%
Conv%
—
Showed
$114,106
Sales Value
CodeSource Spend Leads CPL Booked Conv% Showed Cost/Book Sales Value ROI
#DALP3F Lead Pronto — 1 — 5 500.0% — — — —
#DALFB3 Alan — 0 — 2 — — — $2,150 —
#DALP1F Lead Pronto — 4 — 4 100.0% — — $7,000 —
#DALFB31F Alan — 28 — 8 28.6% — — $13,478 —
#DALFB31M Alan — 39 — 9 23.1% — — $50 —
#DAL12M Alan — 5 — 1 20.0% — — $9,850 —
#DALFB32M Alan — 43 — 8 18.6% — — $4,050 —
#DAL3DE1M Boost — 39 — 5 12.8% — — $3,500 —
#DAL3DE Boost — 17 — 2 11.8% — — $14,750 —
#DAL3DE2F Boost — 30 — 3 10.0% — — — —
#DAL3CX1F Boost — 145 — 12 8.3% — — $2,550 —
#DALFB33M Alan — 75 — 6 8.0% — — $8,000 —
#DALFB32F Alan — 28 — 2 7.1% — — $7,400 —
#DAL3DE2M Boost — 16 — 1 6.3% — — — —
#DAL3DE1F Boost — 50 — 3 6.0% — — $3,150 —
#DALKIDS Alan — 36 — 2 5.6% — — — —
#DAL3CX1M Boost — 85 — 4 4.7% — — $5,600 —
#DAL3DE3F Boost — 87 — 4 4.6% — — $10,050 —
#DAL13F Alan — 96 — 3 3.1% — — $300 —
#DAL11F Alan — 176 — 4 2.3% — — $7,850 —
#DAL3CX3F Boost — 47 — 1 2.1% — — — —
#DALFB33F Alan — 73 — 1 1.4% — — $1,150 —
#DAL12F Alan — 74 — 1 1.4% — — $4,378 —
#DALP2 Lead Pronto — 104 — 1 1.0% — — — —
#DAL3CX3M Boost — 28 — 0 0.0% — — — —
#DAL3CX2F Boost — 25 — 0 0.0% — — — —
#DAL3CX2M Boost — 19 — 0 0.0% — — — —
#DAL3DE3M Boost — 25 — 0 0.0% — — — —
#DAL3CX Boost — 0 — 0 — — — $8,450 —
#DALP1M Lead Pronto — 0 — 0 — — — $400 —
#DALP3M Lead Pronto — 0 — 0 — — — — —
Chicago 30 campaign codes
—
Spend
1,216
Leads In
6.3%
Conv%
—
Showed
$106,550
Sales Value
CodeSource Spend Leads CPL Booked Conv% Showed Cost/Book Sales Value ROI
#CHI3CX Boost — 0 — 1 — — — $1,900 —
#CHIFB3 Alan — 0 — 1 — — — $8,950 —
#CHI12M Alan — 8 — 2 25.0% — — $7,100 —
#CHIFB32M Alan — 27 — 5 18.5% — — $7,000 —
#CHI3CX1M Boost — 29 — 5 17.2% — — $2,500 —
#CHIFB33F Alan — 41 — 6 14.6% — — — —
#CHIFB31F Alan — 39 — 5 12.8% — — $11,800 —
#CHI3CX1F Boost — 40 — 5 12.5% — — $7,000 —
#CHI11F Alan — 197 — 19 9.6% — — $20,400 —
#CHIFB32F Alan — 31 — 2 6.5% — — — —
#CHIFB31M Alan — 115 — 6 5.2% — — $8,500 —
#CHI13F Alan — 64 — 3 4.7% — — $4,050 —
#CHIIG22F Alan — 90 — 4 4.4% — — $4,000 —
#CHIIG23F Alan — 196 — 6 3.1% — — $8,900 —
#CHILP2 Lead Pronto — 168 — 5 3.0% — — — —
#CHIKIDS Alan — 62 — 1 1.6% — — $4,000 —
#CHI12F Alan — 81 — 0 0.0% — — $50 —
#CHIIG23M Alan — 2 — 0 0.0% — — — —
#CHI3CX2F Boost — 5 — 0 0.0% — — — —
#CHIIG21M Alan — 4 — 0 0.0% — — — —
#CHIIG22M Alan — 1 — 0 0.0% — — — —
#CHI3CX3M Boost — 2 — 0 0.0% — — — —
#CHIFB33M Alan — 8 — 0 0.0% — — — —
#CHI3CX2M Boost — 2 — 0 0.0% — — — —
#CHIA1M Alan — 2 — 0 0.0% — — — —
#CHIIG2 Alan — 1 — 0 0.0% — — $8,150 —
#CHI3CX3F Boost — 1 — 0 0.0% — — — —
#CHILP1F Lead Pronto — 0 — 0 — — — $2,250 —
#CHILP3F Lead Pronto — 0 — 0 — — — — —
#CHILP2F Lead Pronto — 0 — 0 — — — — —
New York 33 campaign codes
—
Spend
1,576
Leads In
5.5%
Conv%
—
Showed
$91,524
Sales Value
CodeSource Spend Leads CPL Booked Conv% Showed Cost/Book Sales Value ROI
#NY11 Alan — 1 — 1 100.0% — — — —
#NYIG4 Alan — 0 — 1 — — — — —
#NY3CX2F Boost — 8 — 1 12.5% — — $50 —
#NY3CX1M Boost — 82 — 10 12.2% — — $8,500 —
#NYFB31M Alan — 37 — 4 10.8% — — $3,400 —
#NYIG2 Alan — 11 — 1 9.1% — — $2,825 —
#NY12M Alan — 14 — 1 7.1% — — $899 —
#NY12F Alan — 100 — 7 7.0% — — $4,000 —
#NY3CX1F Boost — 188 — 13 6.9% — — $8,300 —
#NYIG21M Alan — 48 — 3 6.3% — — — —
#NYFB32F Alan — 32 — 2 6.3% — — $1,500 —
#NY11F Alan — 210 — 13 6.2% — — $23,025 —
#NYIG22F Alan — 81 — 5 6.2% — — $1,000 —
#NYLP2 Lead Pronto — 175 — 10 5.7% — — $7,000 —
#NYFB32M Alan — 18 — 1 5.6% — — — —
#NYIG23F Alan — 148 — 7 4.7% — — $8,000 —
#NYIG22M Alan — 29 — 1 3.4% — — — —
#NYIG21F Alan — 29 — 1 3.4% — — — —
#NYIG23M Alan — 34 — 1 2.9% — — — —
#NYFB33F Alan — 54 — 1 1.9% — — — —
#NYKIDS Alan — 64 — 1 1.6% — — — —
#NY13F Alan — 148 — 2 1.4% — — $7,025 —
#NY3CX3F Boost — 5 — 0 0.0% — — — —
#NYFB31F Alan — 42 — 0 0.0% — — $450 —
#NYFB33M Alan — 6 — 0 0.0% — — — —
#NY3CX3M Boost — 3 — 0 0.0% — — — —
#NY3CX2M Boost — 8 — 0 0.0% — — — —
#NYFB3 Alan — 1 — 0 0.0% — — $5,475 —
#NY3CX Boost — 0 — 0 — — — $10,075 —
#NYGD Alan — 0 — 0 — — — — —
#NYLP1F Lead Pronto — 0 — 0 — — — — —
#NYLP2F Lead Pronto — 0 — 0 — — — — —
#NYLP2M Lead Pronto — 0 — 0 — — — — —
Houston 28 campaign codes
—
Spend
1,194
Leads In
5.1%
Conv%
—
Showed
$91,575
Sales Value
CodeSource Spend Leads CPL Booked Conv% Showed Cost/Book Sales Value ROI
#HOU12M Alan — 7 — 1 14.3% — — $4,000 —
#HOU3DE1F Boost — 71 — 10 14.1% — — $11,900 —
#HOUFB32F Alan — 43 — 5 11.6% — — — —
#HOUFB31F Alan — 45 — 5 11.1% — — — —
#HOU11F Alan — 111 — 10 9.0% — — $50 —
#HOUFB31M Alan — 51 — 4 7.8% — — — —
#HOUFB33F Alan — 73 — 5 6.8% — — $8,000 —
#HOU3DE Boost — 19 — 1 5.3% — — — —
#HOU3DE2F Boost — 92 — 4 4.3% — — $50 —
#HOU3DE3F Boost — 163 — 7 4.3% — — $8,200 —
#HOU3DE1M Boost — 50 — 2 4.0% — — $400 —
#HOU13F Alan — 51 — 2 3.9% — — $4,000 —
#HOU3DE3M Boost — 27 — 1 3.7% — — $4,000 —
#HOUFB32M Alan — 29 — 1 3.4% — — $6,050 —
#HOULP2 Lead Pronto — 136 — 3 2.2% — — $50 —
#HOU12F Alan — 77 — 0 0.0% — — $4,000 —
#HOUKIDS Alan — 49 — 0 0.0% — — $3,050 —
#HOU3DE2M Boost — 21 — 0 0.0% — — — —
#HOUFB33M Alan — 60 — 0 0.0% — — — —
#HOU3CX2M Boost — 3 — 0 0.0% — — — —
#HOU3CX3F Boost — 2 — 0 0.0% — — — —
#HOU3CX1F Boost — 9 — 0 0.0% — — $3,000 —
#HOU3CX1M Boost — 5 — 0 0.0% — — — —
#HOUFB3 Alan — 0 — 0 — — — $30,200 —
#HOU3CX Boost — 0 — 0 — — — $50 —
#HOU25 Alan — 0 — 0 — — — $575 —
#HOU3CX3M Boost — 0 — 0 — — — $4,000 —
#HOULP2M Lead Pronto — 0 — 0 — — — — —
Boston 33 campaign codes
—
Spend
822
Leads In
4.0%
Conv%
—
Showed
$71,888
Sales Value
CodeSource Spend Leads CPL Booked Conv% Showed Cost/Book Sales Value ROI
#BO3CX Boost — 1 — 1 100.0% — — $8,400 —
#BOS12M Alan — 7 — 2 28.6% — — $25 —
#BO3CX1M Boost — 31 — 7 22.6% — — $4,320 —
#BOFB33M Alan — 18 — 2 11.1% — — $1,320 —
#BOFB31F Alan — 23 — 2 8.7% — — $3,000 —
#BOSKIDS Alan — 24 — 2 8.3% — — $4,000 —
#BOIG22M Alan — 26 — 2 7.7% — — $4,000 —
#BOIG21M Alan — 38 — 2 5.3% — — $4,000 —
#BOIG23M Alan — 21 — 1 4.8% — — — —
#BOIG21F Alan — 24 — 1 4.2% — — $3,400 —
#BOFB33F Alan — 26 — 1 3.8% — — — —
#BOS11F Alan — 28 — 1 3.6% — — $9,878 —
#BOIG23F Alan — 28 — 1 3.6% — — — —
#BOSLP2 Lead Pronto — 214 — 5 2.3% — — $3,025 —
#BO3CX1F Boost — 64 — 1 1.6% — — $9,950 —
#BOS12F Alan — 75 — 1 1.3% — — $1,025 —
#BOS13F Alan — 88 — 1 1.1% — — $400 —
#BOIG22F Alan — 25 — 0 0.0% — — $4,025 —
#BOFB32M Alan — 14 — 0 0.0% — — $50 —
#BO3CX3F Boost — 8 — 0 0.0% — — — —
#BOFB31M Alan — 7 — 0 0.0% — — — —
#BO3CX3M Boost — 5 — 0 0.0% — — — —
#BOFB32F Alan — 15 — 0 0.0% — — $4,320 —
#BO3CX2F Boost — 4 — 0 0.0% — — — —
#BO3CX2M Boost — 6 — 0 0.0% — — — —
#BOSA1K Alan — 1 — 0 0.0% — — — —
#BOIG2 Alan — 1 — 0 0.0% — — $2,000 —
#BOFB3 Alan — 0 — 0 — — — $1,900 —
#BOSLP1F Lead Pronto — 0 — 0 — — — $2,850 —
#BOSA1M Alan — 0 — 0 — — — — —
#BOSLP1M Lead Pronto — 0 — 0 — — — — —
#BOSLP2M Lead Pronto — 0 — 0 — — — — —
#BOSLP3M Lead Pronto — 0 — 0 — — — — —
Florida 32 campaign codes
—
Spend
2,227
Leads In
3.5%
Conv%
—
Showed
$103,150
Sales Value
CodeSource Spend Leads CPL Booked Conv% Showed Cost/Book Sales Value ROI
#FL3CX Boost — 1 — 1 100.0% — — $6,050 —
#FLFB3 Alan — 0 — 1 — — — $3,075 —
#FL3CX3F Boost — 4 — 2 50.0% — — — —
#FL3CX1M Boost — 42 — 5 11.9% — — $3,050 —
#FLFB31M Alan — 65 — 6 9.2% — — $6,550 —
#FL4IG31F Alan — 23 — 2 8.7% — — $4,050 —
#FL4IG31M Alan — 133 — 10 7.5% — — $50 —
#FL3CX1F Boost — 59 — 4 6.8% — — $14,950 —
#FLFB33M Alan — 98 — 6 6.1% — — $8,500 —
#FLFB32M Alan — 60 — 3 5.0% — — — —
#FL01 Alan — 66 — 3 4.5% — — $8,500 —
#FL11F Alan — 162 — 7 4.3% — — $11,050 —
#FL4IG33M Alan — 49 — 2 4.1% — — — —
#FL4IG32M Alan — 77 — 3 3.9% — — $50 —
#FLFB31F Alan — 86 — 3 3.5% — — $3,600 —
#FLKIDS Alan — 71 — 2 2.8% — — $5,650 —
#FL4IG33F Alan — 214 — 6 2.8% — — $4,400 —
#FLFB33F Alan — 115 — 3 2.6% — — — —
#FL12F Alan — 101 — 2 2.0% — — — —
#FL12M Alan — 106 — 2 1.9% — — — —
#FL4IG32F Alan — 82 — 1 1.2% — — $2,000 —
#FLP2 Lead Pronto — 408 — 4 1.0% — — $400 —
#FL13F Alan — 115 — 0 0.0% — — $50 —
#FLFB32F Alan — 85 — 0 0.0% — — — —
#FL3CX2F Boost — 3 — 0 0.0% — — — —
#FL3CX2M Boost — 2 — 0 0.0% — — — —
#FLP2F Lead Pronto — 0 — 0 — — — $1,000 —
#FL4IG3 Alan — 0 — 0 — — — $13,675 —
#FLP1M Lead Pronto — 0 — 0 — — — $2,500 —
#FLP1F Lead Pronto — 0 — 0 — — — $3,600 —
#FLGD Alan — 0 — 0 — — — $400 —
#FLP2M Lead Pronto — 0 — 0 — — — — —
Recycled / Other Spend (4AB, N1N, 5AB, 6AB, CMN, TC) — — total
CodeCity Spend Leads CPL Booked Conv% Showed Sales Value
#DALCMN Dallas — 41 — 1 2.4% — $25
#HOU6AB Houston — 291 — 3 1.0% — $6,400
#BOS4AB Boston — 156 — 5 3.2% — $2,000
#DAL5AB Dallas — 91 — — 0.0% — $75
#FL4AB Florida — 31 — — 0.0% — $10,000
#NA6AB Nashville — 272 — 3 1.1% — $5,900
#NA5AB Nashville — 79 — 2 2.5% — —
#NY6AB New York — 552 — 18 3.3% — $16,450
#NYCMN New York — 55 — 3 5.5% — $11,525
#FL6AB Florida — 251 — 9 3.6% — $12,500
#CHICMN Chicago — 58 — 9 15.5% — $100
#BOS6AB Boston — 171 — 6 3.5% — $4,000
#CHI6AB Chicago — 294 — 10 3.4% — $50
#BOSCMN Boston — 27 — 1 3.7% — —
#NACMN Nashville — 33 — 2 6.1% — —
#DAL6AB Dallas — 329 — 6 1.8% — $7,975
#HOUCMN Houston — 30 — 1 3.3% — —
#NY5AB New York — 217 — 9 4.1% — $1,050
#HOU5AB Houston — 99 — — 0.0% — —
#FL5AB Florida — 68 — 3 4.4% — —
#FLCMN Florida — 10 — 2 20.0% — —
#BOS5AB Boston — 52 — 3 5.8% — $4,050
#FLTC Florida — 4 — 4 100.0% — $6,050
#NY4AB New York — 12 — 1 8.3% — $5,999
#BOSTC Boston — 6 — 6 100.0% — $2,500
#DAL4AB Dallas — 27 — — 0.0% — $50
#NA4AB Nashville — 141 — 3 2.1% — $5,950
#NATC Nashville — 1 — 1 100.0% — —
#HOU4AB Houston — 91 — 1 1.1% — —
#CHI4AB Chicago — 2 — — 0.0% — $3,050
#HOUTC Houston — 1 — 4 400.0% — $5,200
Total Recycled Spend — 3,492 — 116 3.3% — $112,399