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Studio 1 · Net Lead Funnel · NEW (trial)

Leads → Booked → Showed

📅 Wed, 6 May 2026 → Tue, 30 Jun 2026
70%
Data maturity for this range
Still maturing — show rate will keep rising · show outcomes settle ~8 weeks after the lead — slide the end date earlier for the full picture
How this report is built & how far back to go for the 100% full picture
How it's built. We pull the CRM ROI report for your selected date range and follow every lead through the funnel — Leads → Booked → Showed. The headline Lead→Show % (= showed ÷ leads = Book% × Show%) is the share of paid leads that actually turn up — the real output. Counts only, no spend/sales. Recycled (…R) codes fold their bookings & shows into the parent and aren't recounted as leads. The selected range drives every table; the Maturity read table trails 8/6/4/2/1 weeks from your end date.

How far back for the 100% full picture. A lead's outcome isn't instant — the booking lands within a few weeks, but the appointment (show / no-show) keeps landing for weeks after. From our own data, a lead cohort matures like this: So for the true picture, pick a date range that ENDED at least ~8 weeks ago (today, that's leads up to roughly early May). Anything more recent is still maturing and will read low — which is exactly why the default trailing window understates show rate. To watch a period mature, just move the calendar's end date later.
Leads
94,043
received in selected range
Booked
5,136
5.5% of leads
Showed
2,143
41.7% of booked
Lead → Show %
2.3%
showed ÷ leads = Book% × Show% — the net number
Show Rate — CRM basis
58.2%
showed ÷ on-calendar, by appointment date — settled, matches the CRM Show Rate report
💡 Click any column heading (↕) to sort — numbers sort highest → lowest; click again to reverse.
Show Rate — Appointment Basis (matches the CRM “Show Rate” report)
Counts by appointment date — of the shoots on the calendar in this range, how many showed up. This is the same basis as the CRM Show Rate report, so it always reads settled (no maturity lag) and the two line up. Cancellations are counted here (as no-shows, in the denominator).
All sources: 58.2%  â€”  showed 3,916 ÷ on-calendar 6,733.  Compare with the lead-cohort Show % tables below (tied to the lead date → lags for recent ranges).
SupplierOn calendarShowedShow Rate
Alan 2,1211,070 50.4%
Blue Rooms KIDS 1,9241,320 68.6%
Lead Pronto 869519 59.7%
Neil 791411 52.0%
Blue Rooms Other 654405 61.9%
Boost 331166 50.2%
Organic 4325 58.1%
CityOn calendarShowedShow Rate
Florida1,8081,019 56.4%
New York903512 56.7%
Dallas882542 61.5%
Houston877517 59.0%
Chicago818502 61.4%
Nashville772416 53.9%
Boston670407 60.7%
Unknown31 33.3%
4-Group Comparison — Blue Rooms KIDS vs Other vs all other leads vs Recycled (selected range)
GroupLeadsBookedBook %ShowedShow %Lead→Show %
Blue Rooms KIDS 25,6141,8037.0% 86347.9% 3.4%
Blue Rooms Other 13,3508106.1% 32440.0% 2.4%
All other leads 35,8221,9105.3% 77440.5% 2.2%
Recycled 19,2576133.2% 18229.7% 0.9%
“All other leads” = every non-Blue-Rooms source combined (Alan, Boost, Lead Pronto, Organic, …), excluding recycled. “Recycled” = the re-marketed 5AB / 6AB / CMN / N1N leads, shown on its own. Same maturity caveat applies — pick a settled range for true show rates.
Maturity read
Windowwindows trail from your end date · longest = most settled · recent reads low until appointments happenLeadsBookedBook %ShowedShow %Lead→Show %
8 weeks settled 94,043 5,136 5.5% 2,143 41.7% 2.3%
6 weeks 73,057 3,798 5.2% 1,426 37.5% 2.0%
4 weeks 47,075 2,270 4.8% 689 30.4% 1.5%
2 weeks maturing 24,371 847 3.5% 114 13.5% 0.5%
1 week maturing 11,391 204 1.8% 3 1.5% 0.0%
Lead→Show % by Supplier
Supplier8 wk = settled/true rate · shorter cols = recent direction8 wk ✓6 wk4 wk2 wk1 wk
Blue Rooms KIDS 3.4%2.8%2.1%0.7%0.0%
Lead Pronto 2.5%2.1%1.4%0.2%0.0%
Blue Rooms Other 2.4%2.1%1.6%0.5%0.0%
Alan 2.1%2.0%1.6%0.6%0.0%
Organic 1.7%1.0%0.5%0.0%0.0%
Boost 1.5%1.5%1.1%0.6%0.0%
Neil 0.9%0.7%0.6%0.2%0.1%
Lead→Show % by City
City8 wk = settled/true rate · shorter cols = recent8 wk ✓6 wk4 wk2 wk1 wk
Dallas 2.6%2.3%1.9%0.6%0.1%
Boston 2.5%2.2%1.7%0.5%0.0%
Houston 2.3%2.0%1.4%0.5%0.0%
Florida 2.3%1.9%1.2%0.2%0.0%
Nashville 2.2%2.0%1.7%0.7%0.1%
New York 2.1%1.8%1.1%0.6%0.0%
Chicago 2.1%1.8%1.6%0.4%0.1%
Book % by Supplier
Supplier8 wk = settled · booking matures fast, mostly set by ~3 weeks8 wk ✓6 wk4 wk2 wk1 wk
Blue Rooms KIDS 7.0%6.5%5.9%4.3%2.2%
Lead Pronto 5.8%5.2%4.5%3.2%1.4%
Blue Rooms Other 6.1%5.7%5.2%3.2%1.4%
Alan 5.3%5.3%5.3%3.9%1.8%
Organic 3.6%3.1%2.7%1.3%0.0%
Boost 4.9%5.3%5.2%5.0%4.4%
Neil 3.2%3.0%2.8%2.3%1.7%
Book % by City
City8 wk = settled8 wk ✓6 wk4 wk2 wk1 wk
Dallas 5.5%5.3%5.1%3.6%1.8%
Boston 5.9%5.9%5.7%4.1%1.7%
Houston 5.1%4.7%4.5%3.4%1.9%
Florida 5.5%5.1%4.4%2.9%1.7%
Nashville 6.0%5.8%5.5%4.1%2.0%
New York 5.3%5.1%4.7%3.7%2.1%
Chicago 5.0%4.9%4.9%3.5%1.5%
By Supplier
Supplierselected range · ranked by Lead→Show% (true output per lead)LeadsBookedBook %ShowedShow %Lead→Show %
Blue Rooms KIDS 25,614 1,803 7.0% 863 47.9% 3.4%
Lead Pronto 10,797 628 5.8% 274 43.6% 2.5%
Blue Rooms Other 13,350 810 6.1% 324 40.0% 2.4%
Alan 19,146 1,007 5.3% 410 40.7% 2.1%
Organic 926 33 3.6% 16 48.5% 1.7%
Boost 4,953 242 4.9% 74 30.6% 1.5%
Neil 19,257 613 3.2% 182 29.7% 0.9%
By City
Cityselected range · ranked by Lead→Show%LeadsBookedBook %ShowedShow %Lead→Show %
Dallas12,1906735.5% 31747.1% 2.6%
Boston9,0925385.9% 22441.6% 2.5%
Houston12,6676455.1% 29645.9% 2.3%
Florida27,1161,4995.5% 61641.1% 2.3%
Nashville8,8255336.0% 19135.8% 2.2%
New York11,2906035.3% 23438.8% 2.1%
Chicago12,8636455.0% 26541.1% 2.1%
Lead→Show % = showed ÷ leads (= Book% × Show%) — the share of paid leads that actually turned up, the real bottom line. A lower booking rate with a better show rate can beat a higher booking rate that no-shows (e.g. 6%×75% = 4.5% beats 7.5%×50% = 3.75%).
The maturity windows trail from your selected end date; show rate lags booking (the appointment happens later), so the 1–2 week rows read low — those appointments mostly haven't happened yet. Read the 8-week row as the true rate. Tip: for reliable show rates in the breakdowns, pick a range that ended a few weeks ago — very recent leads haven't shown yet. Recycled (…R) codes: bookings & shows fold into the parent; leads aren't recounted. From the CRM ROI report. NEW — trial; /roi is unchanged.