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Studio 1 · Lead Analytics

Weekend vs Weekday — Show Rate, Conversion & Cash

📅 Wed, 17 Jun 2026 → Wed, 16 Sept 2026  ·  66 weekdays + 26 weekend days  ·  10,393 shoots on the calendar · $3,764,051 cash on the day · $6,366,692 financed  ·  shoots by appointment date, lead→booking from a settled cohort (Fri, 24 Apr 2026–Wed, 22 Jul 2026)
Kids — weekend effect
+$62 cash per show (+8.6%)
$791 weekend vs $728 weekday
-2.8 pp show rate · 65.1% vs 67.9%
+$34 per booking all-in, after no-shows and 40% finance collection
21 leads per body through the door
Adults — excl. GX + PX — weekend effect
+$31 cash per show (+5.7%)
$578 weekend vs $547 weekday
-3.8 pp show rate · 52.0% vs 55.8%
−$9 per booking all-in, after no-shows and 40% finance collection
36 leads per body through the door
→ Open the Popup Planner — size a popup and see the leads it needs ⬇ Full detail as CSV
💡 Click any column heading to sort. Weekend rows are shaded yellow.
Every segment, every metric whole range, weekday and weekend together — this is the like-for-like comparison
Segment Leadssettled cohort Lead → booking Leads per booking On calendar Show rate Sale over $300count · % of shows Leads per body Written per showwhole agreement Cash per show Financed per show Cash per booking All-in per bookingcash + 40% of financed Cash per lead All-in per lead
Kids 42,360 7.37% 13.6 3,109 66.5% 1,298 62.7% 20.4 $1,791 $757 $1,034 $504 $779 $37.12 $57.40
Adults — all 119,631 5.18% 19.3 7,284 54.8% 2,420 60.7% 35.2 $1,611 $551 $1,060 $302 $534 $15.64 $27.66
Adults — excl. GX + PX the forward view 111,960 5.36% 18.7 6,925 54.6% 2,296 60.7% 34.2 $1,614 $556 $1,059 $304 $535 $16.26 $28.65
GX · Google adults stopped 6,640 2.77% 36.1 293 55.6% 100 61.3% 64.9 $1,528 $448 $1,080 $249 $490 $6.91 $13.57
PX · PMax stopped 1,031 1.84% 54.3 66 65.2% 24 55.8% 83.3 $1,595 $510 $1,085 $332 $615 $6.12 $11.33
Weekend vs weekday, per segment weekday = Mon–Fri, weekend = Sat + Sun, by the date of the shoot
SegmentDay type DaysOn calendarPer day Show rate Sale over $300count · % of shows WrittenWritten per show Cash on the dayCash per show FinancedFinanced per show Cash %of written All-in per booking
Kids Weekday 66 1,652 25.0 67.9% 696 62.1% $1,927,415 $1,719 $816,574 $728 $1,110,841 $991 42.4% $763
Kids Weekend 26 1,457 56.0 65.1% 602 63.5% $1,778,486 $1,876 $749,654 $791 $1,028,832 $1,085 42.2% $797
Adults — all Weekday 66 5,120 77.6 55.8% 1,707 59.7% $4,541,161 $1,589 $1,555,210 $544 $2,985,951 $1,045 34.2% $537
Adults — all Weekend 26 2,164 83.2 52.3% 713 63.0% $1,883,681 $1,664 $642,613 $568 $1,241,068 $1,096 34.1% $526
Adults — excl. GX + PX Weekday 66 4,866 73.7 55.8% 1,619 59.7% $4,313,637 $1,590 $1,483,997 $547 $2,829,640 $1,043 34.4% $538
Adults — excl. GX + PX Weekend 26 2,059 79.2 52.0% 677 63.3% $1,793,574 $1,676 $618,875 $578 $1,174,699 $1,098 34.5% $529
GX · Google adults Weekday 66 215 3.3 55.3% 74 62.2% $189,624 $1,593 $55,313 $465 $134,311 $1,129 29.2% $507
GX · Google adults Weekend 26 78 3.0 56.4% 26 59.1% $59,432 $1,351 $17,713 $403 $41,719 $948 29.8% $441
PX · PMax Weekday 66 39 0.6 64.1% 14 56.0% $37,900 $1,516 $15,900 $636 $22,000 $880 42.0% $633
PX · PMax Weekend 26 27 1.0 66.7% 10 55.6% $30,675 $1,704 $6,025 $335 $24,650 $1,369 19.6% $588
Every day of the week where inside the week the weekend effect actually sits
SegmentDayDaysOn calendarPer day Show rate Sale over $300count · % of shows Cash per showFinanced per showAll-in per booking
Kids Mon 13 349 26.8 64.2% 146 65.2% $822 $1,057 $799
Kids Tue 13 241 18.5 66.8% 98 60.9% $653 $883 $672
Kids Wed 14 298 21.3 64.4% 109 56.8% $668 $776 $630
Kids Thu 13 342 26.3 70.5% 149 61.8% $671 $949 $741
Kids Fri 13 422 32.5 71.8% 194 64.0% $784 $1,169 $898
Kids Sat weekend 13 723 55.6 63.8% 302 65.5% $790 $1,132 $793
Kids Sun weekend 13 734 56.5 66.3% 300 61.6% $791 $1,041 $801
Adults — excl. GX + PX Mon 13 995 76.5 54.4% 319 59.0% $444 $1,064 $473
Adults — excl. GX + PX Tue 13 780 60.0 56.4% 244 55.5% $580 $932 $537
Adults — excl. GX + PX Wed 14 830 59.3 58.4% 300 61.9% $645 $1,047 $622
Adults — excl. GX + PX Thu 13 1,007 77.5 55.4% 332 59.5% $526 $1,051 $524
Adults — excl. GX + PX Fri 13 1,254 96.5 54.9% 424 61.5% $554 $1,088 $544
Adults — excl. GX + PX Sat weekend 13 1,039 79.9 50.3% 336 64.2% $576 $1,141 $520
Adults — excl. GX + PX Sun weekend 13 1,020 78.5 53.6% 341 62.3% $581 $1,056 $538
By city the weekend is not worth the same everywhere
CitySegment Weekday on calMon-FriWeekday show %Weekday cash/showWeekday all-in Weekend on calSat+SunWeekend show %Weekend cash/showWeekend all-in Show gapweekend − weekdayAll-in gap
Boston Kids 231 68.8% $503 $634 199 69.8% $793 $899 +1.0 pp +$266
Boston Adults — excl. GX + PX 498 56.0% $519 $543 229 56.8% $491 $548 +0.7 pp +$5
Dallas Kids 173 72.3% $997 $917 155 63.9% $680 $629 -8.4 pp −$288
Dallas Adults — excl. GX + PX 684 56.6% $632 $569 280 56.8% $602 $529 +0.2 pp −$40
Houston Kids 182 72.0% $467 $792 151 66.9% $581 $797 -5.1 pp +$5
Houston Adults — excl. GX + PX 566 58.3% $457 $579 233 48.1% $457 $472 -10.2 pp −$106
New York Kids 309 61.8% $791 $736 222 59.5% $745 $740 -2.4 pp +$4
New York Adults — excl. GX + PX 542 55.4% $469 $457 217 48.8% $555 $545 -6.5 pp +$88
Chicago Kids 164 74.4% $569 $649 143 65.7% $797 $804 -8.7 pp +$155
Chicago Adults — excl. GX + PX 669 59.5% $521 $537 302 53.6% $716 $589 -5.8 pp +$52
Nashville Kids 149 67.8% $928 $867 174 51.1% $753 $621 -16.6 pp −$246
Nashville Adults — excl. GX + PX 534 46.8% $499 $425 275 48.0% $498 $469 +1.2 pp +$44
Florida Kids 444 65.8% $810 $785 413 71.2% $929 $913 +5.4 pp +$128
Florida Adults — excl. GX + PX 1,369 55.9% $616 $581 523 51.4% $623 $536 -4.4 pp −$45
Unknown Adults — excl. GX + PX 4 100.0% $0 $0 0 — — — — —
Two bases, and they are labelled everywhere they meet. Shoots, shows, cash and financed are keyed to the appointment date — the CRM's own Show Rate basis — so this range is settled. Lead → booking is not: a lead received last week has not had time to book, so it comes from a settled lead cohort (Fri, 24 Apr 2026–Wed, 22 Jul 2026). Anything combining the two — leads per body, cash per lead, all-in per lead — is composed from the two rates, never from raw counts across mismatched windows.
Written is the whole agreement. Cash is the CRM Total Deposit — deposit + card + AfterPay — the money that actually landed on the day. Financed is the balance left over, of which roughly 40% is ever collected (/collections-health measures the fall from 55.9% to 39.8%). All-in per booking = cash + 40% of financed, divided by everyone who was on the calendar, so it carries the no-shows too. That is the number to plan against — written flatters every segment by roughly the amount you never collect.
A "recent" tag on the leads column means that code family has no settled cohort — PMax carried zero leads before ~Jun 2026 — so its conversion is measured on the last 11 weeks instead. That understates it if anything, since the newest leads have not finished booking.
GX and PX are shown twice: inside "Adults — all", and on their own rows. Both are stopped, so Adults excl. GX + PX is the row that describes the business going forward — it is what the Popup Planner uses for its adult defaults.
Kids = KIDS/KIDSX or a …KX suffix; checked against the roster's Age column, that bucket is 99.1% under-18.