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Lead Groups by Week · Mar 27 → Sep 18 · Fri–Thu · fresh only

Every fresh marketing code rolled into its group, counted by the Fri–Thu week the lead came in. GX + KX = Google PMax, first seen May 29. Aggregate only — the full code-level list is in the CSV.
Monthly Weekly (Fri–Thu) Fresh only Incl. recycled Weekly windows: 8w · 16w · 26w · 31w (Jan on)
Fresh leads only. Recycled re-sends are OUT — every code ending R plus the 4AB / 5AB / 6AB / CMN / N1N pools: 79,620 leads over this window (25% of everything that came in). Organic website leads are kept — they are new people, not re-sends. Show them anyway →
Fresh leads in, whole period
241,170
26 weeks · recycled excluded
Sep 18 week leads in
2,597
Fri–Thu week still running
PMax (GX+KX)
66
2.5% of Sep 18 week
PMax since launch
21,364
8.9% of all leads
KIDSX
762
29.3% of Sep 18 week
Blue Rooms
1,613
62.1% of Sep 18 week
How to read it. Each row is a code group — every city's version of that code added together (so KIDSX = BOSKIDSX + NYKIDSX + …), with recycled re-sends (…R) folded into their parent group. The white % is that group's share of all leads brought in that Fri–Thu week. Sep 18 is still running — that column is a part Fri–Thu week, so read the trend, not the total. Full code-by-code detail is in the CSV. ↓ CSV — every code × week

Leads by group and week

GroupSupplierMar 27Apr 3Apr 10Apr 17Apr 24May 1May 8May 15May 22May 29Jun 5Jun 12Jun 19Jun 26Jul 3Jul 10Jul 17Jul 24Jul 31Aug 7Aug 14Aug 21Aug 28Sep 4Sep 11Sep 18 *Total
KIDSX
Blue Rooms kids — Meta (Insta/FB)
Blue Rooms 324 2.8%1,368 13.5%1,548 16.8%2,753 27.4%2,745 25.9%2,614 31.6%2,921 31.1%3,462 33.8%2,915 31.6%3,158 34.1%2,435 28.2%2,585 25.7%2,025 21.2%2,543 22.8%1,788 20.1%1,898 19.5%2,127 18.5%3,243 29.0%3,059 33.1%3,121 33.5%2,202 23.4%1,797 24.5%2,834 37.6%2,316 29.5%762 29.3% 58,543
LP
Lead Pronto (LP1/LP2, incl. DALP2-style codes)
Lead Pronto 825 9.0%3,367 29.1%1,720 17.0%1,899 20.6%2,004 19.9%1,931 18.2%1,524 18.4%1,259 13.4%1,383 13.5%1,415 15.4%1,172 12.7%1,326 15.4%1,278 12.7%1,392 14.6%1,567 14.0%1,379 15.5%1,286 13.2%1,583 13.8%1,479 13.2%1,639 17.7%1,640 17.6%1,859 19.7%1,554 21.2%1,631 21.6%1,658 21.1%447 17.2% 40,217
1FX
Blue Rooms adults — Meta
Blue Rooms 655 6.2%538 6.5%949 10.1%1,129 11.0%1,082 11.7%1,001 10.8%872 10.1%713 7.1%742 7.8%850 7.6%697 7.9%1,162 11.9%1,563 13.6%1,757 15.7%1,233 13.3%1,243 13.4%2,468 26.2%1,580 21.6%822 10.9%1,907 24.3%719 27.7% 23,682
FB
Alan Facebook family
Alan 1,255 13.7%1,471 12.7%1,775 17.5%1,590 17.2%854 8.5%868 8.2%378 4.6%717 7.6%926 9.0%695 7.5%511 5.5%506 5.9%638 6.3%548 5.7%651 5.8%396 4.5%641 6.6%548 4.8%639 5.7%451 4.9%895 9.6%862 9.2%802 10.9%952 12.6%660 8.4%281 10.8% 20,510
3CX
Alan 3CX family (incl. 1F/1M/2F/3F splits)
Alan 1,393 15.2%1,331 11.5%849 8.4%857 9.3%1,081 10.7%1,108 10.5%903 10.9%1,016 10.8%1,235 12.1%689 7.5%597 6.5%623 7.2%559 5.6%522 5.5%516 4.6%566 6.4%662 6.8%624 5.4%584 5.2%543 5.9%668 7.2%657 7.0%471 6.4%508 6.7%567 7.2%140 5.4% 19,269
Boost 11/12/13
Boost demographic codes 11F/12F/13F/11M/12M/13M
Boost 2,276 24.9%2,072 17.9%1,770 17.5%1,494 16.2%1,256 12.5%1,455 13.7%605 7.3%464 4.9%610 6.0%674 7.3%759 8.2%776 9.0%649 6.4%59 0.6%1 0.0% 14,920
IG
Alan Instagram family
Alan 1,076 11.8%1,096 9.5%1,163 11.5%793 8.6%966 9.6%830 7.8%664 8.0%797 8.5%196 1.9%571 6.2%434 4.7%338 3.9%204 2.0%416 4.4%366 3.3%318 3.6%474 4.9%436 3.8%655 5.9%369 4.0%1 0.0% 12,163
KX PMax
Google PMax — kids
Blue Rooms 53 0.6%488 5.3%483 5.6%943 9.4%1,840 19.3%1,984 17.8%1,909 21.5%1,200 12.3%1,393 12.1%741 6.6%6 0.1%55 0.6%1 0.0% 11,096
GX PMax
Google PMax — adults
Blue Rooms 70 0.8%467 5.4%1,377 13.7%1,619 16.9%1,742 15.6%782 8.8%604 6.2%391 3.4%739 6.6%645 7.0%565 6.1%502 5.3%329 4.5%369 4.9%1 0.0%66 2.5% 10,268
SNAP
Blue Rooms Snapchat
Blue Rooms 131 1.4%444 4.3%708 7.7%696 7.5%443 5.1%530 5.3%289 3.0%601 5.4%674 7.6%473 4.8%588 5.1%663 5.9%725 7.8%407 4.4%397 4.2%447 6.1%341 4.5%207 2.6%66 2.5% 8,830
3DE
Alan 3DE family
Alan 1,390 15.2%963 8.3%1,033 10.2%728 7.9%839 8.3%613 5.8%632 7.6%680 7.2%516 5.0%90 1.0%95 1.0%144 1.7%424 4.2%3 0.0%3 0.0%3 0.0%2 0.0%2 0.0%4 0.0%2 0.0%1 0.0%1 0.0% 8,168
4IG
Alan 4IG family (recycled pool)
Alan 556 6.1%527 4.5%276 2.7%232 2.5%231 2.3%310 2.9%291 3.5%347 3.7%205 2.0%177 1.9%166 1.8%134 1.6%62 0.6%1 0.0%251 2.2%114 1.3%173 1.8%291 2.5%479 4.3%254 2.7%1 0.0% 5,078
PX
Blue Rooms — new July code
Blue Rooms 146 1.6%1,083 11.1%1,812 15.8%102 0.9%10 0.1%4 0.0%1 0.0%43 0.6% 3,201
Other
small leftover codes (TC, A1K, A1M, YT, 25…)
Alan 18 0.2%17 0.1%10 0.1%22 0.2%27 0.3%20 0.2%31 0.4%15 0.2%19 0.2%23 0.2%16 0.2%11 0.1%10 0.1%9 0.1%14 0.1%20 0.2%15 0.2%27 0.2%12 0.1%222 2.4%630 6.8%408 4.3%267 3.6%1 0.0%452 5.8%103 4.0% 2,419
Organic
website funnel (FL01 etc.)
Organic 104 1.1%81 0.7%105 1.0%47 0.5%47 0.5%56 0.5%101 1.2%109 1.2%115 1.1%124 1.3%88 1.0%69 0.8%94 0.9%91 1.0%80 0.7%84 0.9%80 0.8%118 1.0%88 0.8%95 1.0%79 0.8%60 0.6%40 0.5%76 1.0%81 1.0%13 0.5% 2,125
KIDS (old)
the original kids codes, pre-KIDSX
Blue Rooms 250 2.7%341 2.9%68 0.7%19 0.2%1 0.0%1 0.0%1 0.0% 681
TOTAL fresh leads in9,14311,59010,1379,22910,05810,5918,2829,40610,2409,2169,2518,62710,0669,55611,1688,8769,75311,50311,1859,2549,3089,4177,3317,5357,8512,597241,170
Recycled (excluded)3,5533,4903,3253,5213,2033,1272,4592,8123,3973,3492,9132,6562,9962,5853,4482,9092,9552,8112,7132,9083,6488,2282,0601,5422,62638679,620

Before PMax vs now

Compares each group's average week before PMax (Mar 27–May 22) with Sep 11 week, the last complete Fri–Thu week. Sorted by the biggest drop first: these are the codes that were turned down as PMax, KIDSX and 1FX were turned up.
GroupAvg week pre-PMaxSep 11 weekChange%
Boost 11/12/13 1,334 -1,334 -100%
IG 842 -842 -100%
3DE 822 1 -821 -100%
3CX 1,086 567 -519 -48%
FB 1,093 660 -433 -40%
4IG 331 -331 -100%
LP 1,768 1,658 -110 -6%
KIDS (old) 76 1 -75 -99%
Organic 85 81 -4 -5%
KX PMax 0 0%
PX 0 0%
GX PMax 1 +1 new
SNAP 64 207 +143 +224%
KIDSX 1,971 2,316 +345 +18%
Other 20 452 +432 +2173%
1FX 363 1,907 +1,544 +425%

Leads by supplier and week

SupplierMar 27Apr 3Apr 10Apr 17Apr 24May 1May 8May 15May 22May 29Jun 5Jun 12Jun 19Jun 26Jul 3Jul 10Jul 17Jul 24Jul 31Aug 7Aug 14Aug 21Aug 28Sep 4Sep 11Sep 18 *Total
Blue Rooms 250 2.7%665 5.7%1,436 14.2%1,567 17.0%2,753 27.4%3,400 32.1%3,153 38.1%4,002 42.5%5,035 49.2%4,758 51.6%5,413 58.5%4,700 54.5%6,148 61.1%6,515 68.2%7,720 69.1%5,996 67.6%6,420 65.8%7,874 68.5%7,245 64.8%5,876 63.5%6,004 64.5%5,978 63.5%4,463 60.9%4,367 58.0%4,884 62.2%1,716 66.1% 118,338
Alan 5,688 62.2%5,405 46.6%5,106 50.4%4,222 45.7%3,998 39.7%3,749 35.4%2,899 35.0%3,572 38.0%3,097 30.2%2,245 24.4%1,819 19.7%1,756 20.4%1,897 18.8%1,499 15.7%1,801 16.1%1,417 16.0%1,966 20.2%1,926 16.7%2,373 21.2%1,643 17.8%1,585 17.0%1,520 16.1%1,274 17.4%1,461 19.4%1,228 15.6%421 16.2% 65,567
Lead Pronto 825 9.0%3,367 29.1%1,720 17.0%1,899 20.6%2,004 19.9%1,931 18.2%1,524 18.4%1,259 13.4%1,383 13.5%1,415 15.4%1,172 12.7%1,326 15.4%1,278 12.7%1,392 14.6%1,567 14.0%1,379 15.5%1,287 13.2%1,585 13.8%1,479 13.2%1,639 17.7%1,640 17.6%1,859 19.7%1,554 21.2%1,631 21.6%1,658 21.1%447 17.2% 40,220
Boost 2,276 24.9%2,072 17.9%1,770 17.5%1,494 16.2%1,256 12.5%1,455 13.7%605 7.3%464 4.9%610 6.0%674 7.3%759 8.2%776 9.0%649 6.4%59 0.6%1 0.0% 14,920
Organic 104 1.1%81 0.7%105 1.0%47 0.5%47 0.5%56 0.5%101 1.2%109 1.2%115 1.1%124 1.3%88 1.0%69 0.8%94 0.9%91 1.0%80 0.7%84 0.9%80 0.8%118 1.0%88 0.8%95 1.0%79 0.8%60 0.6%40 0.5%76 1.0%81 1.0%13 0.5% 2,125

Code family detail (top 60 families — every code is in the CSV)

FamilyGroupSupplierMar 27Apr 3Apr 10Apr 17Apr 24May 1May 8May 15May 22May 29Jun 5Jun 12Jun 19Jun 26Jul 3Jul 10Jul 17Jul 24Jul 31Aug 7Aug 14Aug 21Aug 28Sep 4Sep 11Sep 18 *Total
KIDSXKIDSXBlue Rooms3241,3681,5482,7532,7452,6142,9213,4622,9153,1582,4352,5852,0252,5431,7881,8982,1273,2433,0593,1212,2021,7972,8342,31676258,543
LP2LPLead Pronto8253,3671,7191,8982,0041,9311,5241,2581,3831,4151,1721,3261,2781,3921,5661,3791,2861,5831,4781,6391,6401,8591,5541,6311,65844740,212
1FX1FXBlue Rooms6555389491,1291,0821,0018727137428506971,1621,5631,7571,2331,2432,4681,5808221,90771923,682
KXKXBlue Rooms534884839431,8401,9841,9091,2001,393741655111,096
3CX1F3CXAlan6786204504225225454214495374423834023643243303794153883403073923612783063177410,446
GXGXBlue Rooms704671,3771,6191,74278260439173964556550232936916610,268
SNAPSNAPBlue Rooms131444708696443530289601674473588663725407397447341207668,830
12FBoost 11/12/13Boost9639939221,1371,0721,1884373863382001825717,876
11FBoost 11/12/13Boost1,174966848357184267168782724745777196485916,792
3CX1M3CXAlan346351230252246298203196275168164174157152137140184176176180213203147157209525,186
FB31MFBAlan1871631291601122577912013291106118227153178932411551381464633823524304041555,171
FB33FFBAlan4465537784711621313412726913832431141151419797841106342726984234,277
IG23FIGAlan43344342330035032025630011221412411165117979819612897784,262
FB32FFBAlan125185241422318227110220299287209203146729667761021236812311716013152254,204
FB31FFBAlan22821324825515411554129107127136121107159170105159159217142119122137170155263,834
PXPXBlue Rooms1461,0831,8121021041433,201
IG22FIGAlan2332602581782311771532014213410683501019976110110146882,836
01OrganicOrganic104811054747561011091151248869949180848011888957960407681132,125
IG21FIGAlan1111051799414913477119341059261419785607810423911612,081
3DE1F3DEAlan3181622652022081481291251143714237711,823
3DE3F3DEAlan349241238144169110163173102171826601221111,818
3DE2F3DEAlan3312102151491691151411711322019197321111,769
4IG32F4IGAlan111976562699811315482766160231015365125168781,661
FB33MFBAlan170218287199717756738229161217233520231615925331221291,550
FB32MFBAlan96138918336614548372312927253114453233231231367211645631,464
DXOtherBlue Rooms1525174002651,334
3CX3F3CXAlan12513751631128411615719925139101491214191413222714131451,291
4IG31F4IGAlan85616944499761874544503818169314496186791,254
IG21MIGAlan829211068888675462416047295349453845126601,242
3DE1M3DEAlan138122129111128987571595346518411111,223
4IG31M4IGAlan911255183555946503516261513912212897761927
3CX2F3CXAlan757750467868556872221519111519112025222823321616136902
IG23MIGAlan112977769554652702432722822162336301716840
4IG33F4IGAlan1621236123262445352927292120401843422619813
IG22MIGAlan79679165695945533125131126201516162711739
3CX3M3CXAlan948036326759649484988348797151817101031738
KIDSKIDS (old)Blue Rooms2503416819111681
3CX2M3CXAlan71612835535039495818791181171571210101766112611
3DE3DEAlan938895565558223919898231574
3DE2M3DEAlan8776524965496151533136556
3DE3M3DEAlan746439174535415037111405
ATKIDSXOtherBlue Rooms30371374
4IG32M4IGAlan6176191823261915104211275
A1KOtherAlan11024142710131514710911161419112118264
11MBoost 11/12/13Boost139113252
AT1FXOtherBlue Rooms14932181
IG2IGAlan2430251922668421133154
4IG33M4IGAlan4645112967641011148
KDXOtherBlue Rooms368852131
3CX3CXAlan454734531057235210525495
A1MOtherAlan5273543672334413365
TCOtherAlan131775121147
KPXOtherBlue Rooms1042117
IG4IGAlan222219
FB3FBAlan311117
LP1LPLead Pronto11114
ATLP2OtherLead Pronto123
FB6FBAlan33
A1FOtherAlan22
11OtherAlan11

Boston — leads by group and week

GroupMar 27Apr 3Apr 10Apr 17Apr 24May 1May 8May 15May 22May 29Jun 5Jun 12Jun 19Jun 26Jul 3Jul 10Jul 17Jul 24Jul 31Aug 7Aug 14Aug 21Aug 28Sep 4Sep 11Sep 18 *Total
KIDSX196 15.2%106 14.7%144 17.5%304 33.3%267 28.2%233 27.1%303 30.9%353 38.5%338 33.4%282 31.6%238 26.0%237 23.6%219 24.4%240 25.1%192 23.4%237 24.5%318 26.7%629 43.5%374 36.2%377 45.8%151 17.2%54 7.6%244 31.0%166 20.6%59 23.9%6,261
LP10 1.4%553 42.9%94 13.0%204 24.8%244 26.7%267 28.2%141 16.4%154 15.7%190 20.7%234 23.1%193 21.6%197 21.5%178 17.7%171 19.0%180 18.8%181 22.1%181 18.7%182 15.3%169 11.7%156 15.1%139 16.9%214 24.3%178 25.2%183 23.3%227 28.2%47 19.0%4,867
IG270 38.5%202 15.7%218 30.2%217 26.4%131 14.3%87 9.2%187 21.8%255 26.0%5 0.5%106 10.5%108 12.1%102 11.1%55 5.5%111 12.3%88 9.2%60 7.3%114 11.8%107 9.0%140 9.7%64 6.2%2,627
3CX74 10.6%81 6.3%97 13.4%79 9.6%63 6.9%87 9.2%144 16.8%163 16.6%197 21.5%105 10.4%88 9.9%72 7.9%90 9.0%73 8.1%89 9.3%103 12.6%108 11.2%99 8.3%116 8.0%105 10.2%83 10.1%88 10.0%61 8.6%75 9.5%72 8.9%15 6.1%2,427
1FX77 8.1%69 8.0%42 4.3%47 5.1%46 4.5%39 4.4%26 2.8%42 4.2%40 4.4%46 4.8%44 5.4%71 7.3%152 12.8%134 9.3%106 10.3%72 8.7%279 31.7%241 34.1%132 16.8%275 34.2%86 34.8%2,066
FB156 22.3%124 9.6%136 18.8%130 15.8%118 12.9%56 5.9%7 0.8%36 3.7%46 5.0%29 2.9%1 0.1%32 3.2%1 0.1%2 0.2%1 0.1%3 0.3%1 0.1%2 0.1%1 0.1%43 6.1%42 5.3%34 4.2%26 10.5%1,027
SNAP10 1.0%37 4.0%55 5.4%59 6.6%43 4.7%91 9.1%32 3.6%47 4.9%71 8.7%37 3.8%57 4.8%112 7.8%123 11.9%47 5.7%42 4.8%52 7.4%65 8.3%31 3.9%7 2.8%1,018
GX PMax5 0.6%69 7.5%87 8.7%133 14.8%153 16.0%76 9.3%37 3.8%24 2.0%65 4.5%65 6.3%45 5.5%58 6.6%38 5.4%46 5.8%7 2.8%908
Boost 11/12/13137 19.5%127 9.9%65 9.0%31 3.8%28 3.1%92 9.7%51 5.9%7 0.7%28 3.1%76 7.5%59 6.6%112 12.2%73 7.3%8 0.9%894
KX PMax5 0.5%44 4.9%51 5.6%109 10.9%102 11.3%101 10.5%68 8.3%73 7.5%92 7.7%51 3.5%1 0.1%4 0.5%701
Other5 0.7%4 0.3%6 0.8%18 2.2%26 2.8%15 1.6%27 3.1%11 1.1%14 1.5%17 1.7%15 1.7%7 0.8%10 1.0%9 1.0%12 1.3%16 2.0%14 1.4%21 1.8%11 0.8%38 3.7%56 6.8%47 5.3%40 5.7%439
PX8 1.0%93 9.6%138 11.6%16 1.1%1 0.1%256
KIDS (old)49 7.0%1 0.1%50
TOTAL7011,2887228239149488599819171,0118939171,0048999588209681,1911,4451,03282488070778780524723,541

New York — leads by group and week

GroupMar 27Apr 3Apr 10Apr 17Apr 24May 1May 8May 15May 22May 29Jun 5Jun 12Jun 19Jun 26Jul 3Jul 10Jul 17Jul 24Jul 31Aug 7Aug 14Aug 21Aug 28Sep 4Sep 11Sep 18 *Total
KIDSX213 15.4%259 18.6%535 31.9%482 28.9%500 85.6%659 57.6%863 65.0%417 41.2%396 45.6%376 57.0%481 43.9%92 9.2%228 16.2%153 13.4%192 14.1%267 15.8%541 35.9%711 57.3%728 51.8%551 56.2%575 69.8%689 82.2%479 58.7%94 27.1%10,481
KX PMax7 0.7%94 10.8%109 16.5%157 14.3%478 47.6%473 33.5%477 41.7%345 25.3%349 20.6%200 13.3%2 0.2%12 0.9%2,703
LP58 5.4%341 24.7%167 12.0%205 14.7%171 10.2%154 9.2%31 5.3%24 2.1%42 3.2%39 3.8%33 3.8%29 4.4%29 2.6%34 3.4%98 7.0%107 9.4%74 5.4%88 5.2%80 5.3%114 9.2%134 9.5%133 13.6%134 16.3%135 16.1%138 16.9%42 12.1%2,634
IG241 22.3%379 27.5%430 31.0%340 24.4%383 22.9%311 18.6%3 0.5%230 20.1%5 0.4%140 13.8%11 1.3%7 1.1%3 0.3%1 0.1%13 0.9%5 0.4%4 0.3%8 0.5%94 6.2%1 0.1%2,609
1FX105 6.3%1 0.2%122 10.7%142 10.7%162 16.0%119 13.7%39 5.9%93 8.5%28 2.8%20 1.4%61 5.3%219 16.1%292 17.2%345 22.9%152 12.2%151 10.7%23 2.3%70 8.5%5 0.6%192 23.5%166 47.8%2,507
Boost 11/12/13331 30.6%361 26.2%394 28.4%373 26.8%406 24.2%344 20.6%9 1.5%2,218
3CX428 39.6%267 19.4%148 10.7%178 12.8%157 9.4%207 12.4%26 4.5%4 0.3%42 3.2%6 0.6%2 0.2%22 3.3%27 2.5%8 0.8%6 0.4%7 0.6%5 0.4%5 0.3%33 2.2%51 4.1%105 7.5%114 11.6%1 0.1%2 0.2%19 5.5%1,870
GX PMax32 3.7%58 8.8%285 26.0%261 26.0%375 26.6%175 15.3%164 12.0%135 8.0%27 1.8%22 1.8%79 5.6%17 1.7%8 1.0%5 0.6%1 0.3%1,644
SNAP29 2.5%91 6.9%168 16.6%159 18.3%12 1.8%9 0.8%76 7.6%179 12.7%102 8.9%68 5.0%142 8.4%158 10.5%159 12.8%116 8.3%110 11.2%10 1.2%1 0.1%1 0.1%25 7.2%1,615
FB21 1.9%24 1.7%32 2.3%37 2.7%23 1.4%67 4.0%14 2.4%76 6.6%143 10.8%74 7.3%22 2.5%8 1.2%12 1.1%26 2.6%18 1.3%18 1.6%34 2.5%23 1.4%12 0.8%2 0.2%4 0.3%3 0.3%4 0.5%3 0.4%4 0.5%704
PX39 3.4%256 18.8%385 22.7%15 1.0%1 0.1%2 0.1%4 0.5%702
Other2 0.1%27 2.2%75 5.3%30 3.1%17 2.1%151
KIDS (old)3 0.3%5 0.4%2 0.1%10
TOTAL1,0821,3791,3861,3921,6751,6705841,1441,3281,0138686601,0961,0041,4101,1441,3611,6941,5051,2411,40698182483881634729,848

Chicago — leads by group and week

GroupMar 27Apr 3Apr 10Apr 17Apr 24May 1May 8May 15May 22May 29Jun 5Jun 12Jun 19Jun 26Jul 3Jul 10Jul 17Jul 24Jul 31Aug 7Aug 14Aug 21Aug 28Sep 4Sep 11Sep 18 *Total
KIDSX209 13.5%192 15.4%328 21.6%377 27.8%269 23.5%174 15.9%186 14.4%170 14.8%318 24.4%319 26.0%285 22.2%327 21.9%350 22.3%207 15.2%226 17.7%243 16.7%475 30.4%308 23.6%249 19.7%249 18.9%113 11.0%322 32.9%292 32.4%117 30.0%6,305
LP124 9.3%484 32.5%259 16.7%261 20.9%414 27.3%312 23.0%213 18.6%230 21.1%212 16.5%166 14.5%170 13.1%166 13.5%138 10.7%166 11.1%183 11.7%143 10.5%109 8.5%143 9.8%133 8.5%246 18.9%273 21.6%270 20.5%215 20.9%217 22.1%231 25.7%77 19.7%5,555
IG402 30.2%340 22.8%342 22.1%89 7.1%318 21.0%269 19.8%352 30.7%227 20.8%182 14.1%199 17.3%201 15.4%157 12.8%85 6.6%157 10.5%164 10.5%152 11.1%220 17.2%188 12.9%279 17.9%208 16.0%4,531
1FX32 2.4%85 7.4%111 10.2%216 16.8%171 14.9%178 13.7%165 13.4%112 8.7%133 8.9%142 9.1%134 9.8%165 12.9%225 15.5%280 17.9%209 16.0%238 18.9%427 32.4%252 24.5%91 9.3%197 21.9%98 25.1%3,661
FB190 14.3%194 13.0%346 22.3%400 32.1%132 8.7%110 8.1%2 0.2%71 6.5%146 11.3%64 5.6%34 2.6%38 3.1%88 6.9%109 7.3%102 6.5%85 6.2%88 6.9%49 3.4%17 1.1%25 1.9%119 9.4%102 7.7%128 12.5%214 21.8%96 10.7%56 14.4%3,005
Boost 11/12/13433 32.6%326 21.9%233 15.0%152 12.2%189 12.5%139 10.2%122 10.7%104 9.5%117 9.1%159 13.9%153 11.8%137 11.2%130 10.1%7 0.5%2,401
3CX163 12.3%129 8.7%127 8.2%134 10.7%134 8.8%115 8.5%98 8.6%154 14.1%132 10.2%70 6.1%88 6.8%64 5.2%36 2.8%43 2.9%25 1.6%51 3.7%56 4.4%68 4.7%58 3.7%37 2.8%52 4.1%43 3.3%43 4.2%40 4.1%51 5.7%20 5.1%2,031
KX PMax7 0.6%62 4.8%31 2.5%115 9.0%242 16.2%310 19.8%318 23.3%185 14.5%237 16.3%122 7.8%2 0.2%8 0.6%1,639
SNAP18 1.6%92 7.1%137 11.9%89 6.8%84 6.8%128 10.0%37 2.5%68 4.3%135 9.9%82 6.4%93 6.4%101 6.5%135 10.4%76 6.0%92 7.0%158 15.4%60 6.1%33 3.7%12 3.1%1,630
GX PMax7 0.5%63 5.1%167 13.0%270 18.1%220 14.0%127 9.3%71 5.6%39 2.7%86 5.5%83 6.4%80 6.3%90 6.8%80 7.8%36 3.7%10 2.6%1,429
Other3 0.2%1 0.1%1 0.1%4 0.3%4 0.3%2 0.2%5 0.4%5 0.4%1 0.1%3 0.2%2 0.1%4 0.3%4 0.3%1 0.1%49 3.8%165 13.1%46 3.5%38 3.7%338
PX9 0.7%77 6.0%166 11.4%11 0.7%1 0.1%1 0.1%1 0.1%266
KIDS (old)15 1.1%18 1.2%35 2.3%18 1.4%86
TOTAL1,3301,4911,5511,2471,5161,3581,1451,0911,2881,1481,3011,2271,2841,4911,5661,3651,2791,4551,5631,3031,2611,3191,02898090039032,877

Dallas — leads by group and week

GroupMar 27Apr 3Apr 10Apr 17Apr 24May 1May 8May 15May 22May 29Jun 5Jun 12Jun 19Jun 26Jul 3Jul 10Jul 17Jul 24Jul 31Aug 7Aug 14Aug 21Aug 28Sep 4Sep 11Sep 18 *Total
3CX350 24.4%408 24.8%200 15.2%170 13.0%379 30.5%340 20.8%332 24.9%339 28.4%378 30.4%263 26.9%256 21.4%228 22.6%182 12.7%151 13.2%160 12.4%153 16.8%208 16.5%184 13.3%141 9.8%152 12.7%214 17.7%232 16.9%193 18.7%194 18.1%180 16.5%31 9.5%6,018
KIDSX131 10.0%142 10.8%238 19.2%321 19.7%252 18.9%123 10.3%139 11.2%146 15.0%219 18.3%126 12.5%140 9.8%165 14.5%162 12.5%105 11.5%203 16.1%222 16.0%234 16.3%303 25.2%340 28.1%370 26.9%290 28.1%326 30.5%299 27.4%101 31.0%5,097
LP104 7.3%394 23.9%135 10.3%212 16.2%152 12.2%185 11.3%194 14.5%131 11.0%167 13.4%165 16.9%148 12.4%153 15.1%183 12.8%189 16.6%178 13.8%133 14.6%179 14.2%159 11.5%200 14.0%195 16.2%181 15.0%194 14.1%163 15.8%160 15.0%161 14.7%43 13.2%4,458
FB56 3.9%186 11.3%290 22.1%201 15.3%55 4.4%152 9.3%106 7.9%55 4.6%25 2.0%41 4.2%41 3.4%31 3.1%151 10.6%147 12.9%209 16.2%63 6.9%166 13.1%225 16.3%341 23.8%196 16.3%119 9.9%129 9.4%93 9.0%121 11.3%96 8.8%43 13.2%3,338
3DE581 40.5%353 21.4%316 24.0%333 25.4%293 23.6%276 16.9%254 19.0%313 26.3%249 20.0%57 5.8%60 5.0%55 5.4%157 11.0%3 0.3%1 0.1%1 0.1%1 0.1%3,303
1FX111 6.8%81 6.1%126 10.6%124 10.0%94 9.6%111 9.3%88 8.7%107 7.5%120 10.5%114 8.8%112 12.3%159 12.6%187 13.5%251 17.5%146 12.2%170 14.1%299 21.7%144 14.0%142 13.3%298 27.3%92 28.2%3,076
Boost 11/12/13324 22.6%278 16.9%241 18.3%254 19.4%125 10.1%247 15.1%117 8.8%89 7.5%110 8.8%109 11.2%157 13.1%132 13.1%137 9.6%13 1.1%2,333
GX PMax7 0.6%46 4.6%173 12.1%110 9.6%162 12.5%83 9.1%92 7.3%30 2.2%120 8.4%140 11.7%102 8.4%81 5.9%57 5.5%64 6.0%9 2.8%1,276
SNAP15 1.3%53 4.3%91 9.3%151 12.6%91 9.0%85 5.9%43 3.8%96 7.4%101 11.1%63 5.0%59 4.3%57 4.0%51 4.2%43 3.6%40 2.9%64 6.2%63 5.9%58 5.3%7 2.1%1,231
KX PMax10 1.0%45 3.8%59 5.8%115 8.0%200 17.5%210 16.3%158 17.3%89 7.0%128 9.2%74 5.2%4 0.3%1,092
PX4 0.4%104 8.2%190 13.7%14 1.0%1 0.1%313
Other1 0.1%1 0.1%16 1.3%35 2.9%31 2.3%27 2.6%111
KIDS (old)18 1.3%27 1.6%2 0.2%1 0.1%1 0.1%49
TOTAL1,4331,6461,3151,3121,2421,6331,3361,1921,2459761,1951,0101,4301,1411,2919121,2641,3841,4331,2011,2081,3761,0311,0701,09332631,695

Houston — leads by group and week

GroupMar 27Apr 3Apr 10Apr 17Apr 24May 1May 8May 15May 22May 29Jun 5Jun 12Jun 19Jun 26Jul 3Jul 10Jul 17Jul 24Jul 31Aug 7Aug 14Aug 21Aug 28Sep 4Sep 11Sep 18 *Total
KIDSX223 16.2%306 23.7%494 35.4%512 33.5%414 30.1%402 30.3%396 32.4%439 42.4%570 46.5%308 30.0%440 25.6%301 23.6%342 24.1%194 18.5%179 14.8%184 13.8%247 19.3%268 23.3%309 24.1%137 10.7%183 15.9%401 32.9%334 34.3%104 29.7%7,687
LP132 10.0%261 18.9%221 16.1%180 14.0%150 10.7%168 11.0%177 12.9%135 10.2%152 12.4%184 17.8%153 12.5%154 15.0%217 12.6%191 15.0%205 14.4%177 16.9%196 16.2%310 23.3%297 23.2%277 24.1%234 18.2%267 20.8%248 21.5%264 21.6%230 23.6%68 19.4%5,248
3DE809 61.3%610 44.1%717 52.1%395 30.6%546 39.1%337 22.0%378 27.5%367 27.7%267 21.8%33 3.2%35 2.9%89 8.7%267 15.6%3 0.2%3 0.3%1 0.1%2 0.2%3 0.2%1 0.1%1 0.1%1 0.1%4,865
FB89 6.7%84 6.1%29 2.1%264 20.5%65 4.7%129 8.4%109 7.9%149 11.2%86 7.0%49 4.7%40 3.3%25 2.4%108 6.3%178 14.0%205 14.4%138 13.2%229 19.0%197 14.8%217 17.0%180 15.7%256 20.0%241 18.8%208 18.0%224 18.4%145 14.9%69 19.7%3,713
3CX155 11.7%232 16.8%69 5.0%48 3.7%99 7.1%139 9.1%102 7.4%93 7.0%142 11.6%105 10.1%111 9.0%97 9.4%101 5.9%101 7.9%107 7.5%78 7.4%114 9.4%106 8.0%100 7.8%83 7.2%96 7.5%60 4.7%57 4.9%63 5.2%97 10.0%17 4.9%2,572
1FX101 6.6%79 5.7%63 4.8%44 3.6%59 5.7%59 4.8%34 3.3%28 1.6%50 3.9%67 4.7%54 5.2%118 9.8%129 9.7%119 9.3%157 13.7%197 15.4%403 31.4%319 27.7%119 9.8%151 15.5%67 19.1%2,417
GX PMax2 0.2%55 5.4%211 12.3%201 15.8%193 13.6%102 9.7%82 6.8%21 1.6%127 9.9%97 8.4%93 7.2%102 7.9%32 2.8%86 7.0%18 5.1%1,422
Boost 11/12/13104 7.9%110 8.0%104 7.6%95 7.4%43 3.1%144 9.4%115 8.4%100 7.5%86 7.0%90 8.7%111 9.0%126 12.3%121 7.1%12 0.9%1,361
KX PMax7 0.7%42 3.4%53 5.2%124 7.2%210 16.5%214 15.1%210 20.0%121 10.0%145 10.9%79 6.2%8 0.6%1 0.1%1,214
SNAP17 1.3%50 4.1%70 6.8%104 8.5%87 8.5%99 5.8%30 2.4%85 6.0%81 7.7%64 5.3%69 5.2%82 6.4%66 5.7%29 2.3%27 2.1%63 5.5%62 5.1%15 1.5%7 2.0%1,107
PX11 1.0%104 8.6%170 12.8%9 0.7%2 0.2%1 0.1%297
Other5 0.4%6 0.4%1 0.1%1 0.1%17 1.5%60 4.7%47 3.7%43 3.7%180
KIDS (old)26 2.0%80 5.8%12 0.9%1 0.1%119
TOTAL1,3201,3831,3761,2901,3971,5301,3741,3261,2231,0361,2271,0281,7161,2741,4211,0481,2081,3331,2801,1481,2831,2851,1531,22097335032,202

Nashville — leads by group and week

GroupMar 27Apr 3Apr 10Apr 17Apr 24May 1May 8May 15May 22May 29Jun 5Jun 12Jun 19Jun 26Jul 3Jul 10Jul 17Jul 24Jul 31Aug 7Aug 14Aug 21Aug 28Sep 4Sep 11Sep 18 *Total
KIDSX136 15.3%126 17.0%225 25.9%160 18.9%180 24.1%126 17.2%268 27.9%234 26.9%227 27.5%179 21.2%165 17.9%123 13.2%245 19.7%166 18.6%175 20.9%201 17.5%291 31.1%253 34.1%266 36.7%175 21.4%135 22.1%380 47.0%179 31.0%72 42.1%4,687
LP104 14.1%309 31.5%153 17.2%146 19.7%237 27.2%231 27.3%219 29.3%211 28.7%192 20.0%162 18.6%153 18.6%195 23.1%155 16.8%159 17.0%200 16.1%163 18.3%135 16.1%197 17.2%162 17.3%152 20.5%116 16.0%185 22.7%156 25.6%148 18.3%107 18.5%31 18.1%4,378
IG163 22.0%175 17.8%173 19.5%147 19.8%134 15.4%163 19.2%122 16.3%85 11.6%4 0.4%126 14.5%114 13.8%72 8.5%61 6.6%147 15.7%101 8.1%101 11.3%136 16.2%133 11.6%142 15.2%97 13.1%2,396
FB213 28.8%247 25.2%250 28.2%134 18.1%96 11.0%67 7.9%15 2.0%97 13.2%143 14.9%98 11.3%59 7.2%71 8.4%29 3.1%18 1.9%11 0.9%13 1.5%44 5.3%14 1.2%12 1.3%15 2.0%94 13.0%111 13.6%63 10.3%81 10.0%49 8.5%12 7.0%2,056
3CX87 11.8%69 7.0%85 9.6%108 14.6%105 12.1%93 11.0%89 11.9%132 18.0%201 21.0%42 4.8%41 5.0%40 4.7%38 4.1%26 2.8%30 2.4%30 3.4%44 5.3%41 3.6%42 4.5%28 3.8%29 4.0%32 3.9%27 4.4%45 5.6%40 6.9%6 3.5%1,550
1FX43 5.1%48 6.4%25 3.4%28 2.9%27 3.1%27 3.3%33 3.9%37 4.0%32 3.4%66 5.3%36 4.0%46 5.5%124 10.8%88 9.4%70 9.4%53 7.3%174 21.3%107 17.5%84 10.4%170 29.4%47 27.5%1,365
Boost 11/12/13170 23.0%174 17.7%89 10.0%81 10.9%73 8.4%90 10.6%74 9.9%49 6.7%88 9.2%112 12.9%103 12.5%94 11.2%81 8.8%3 0.3%1,281
GX PMax2 0.2%67 7.9%218 23.7%226 24.2%297 23.9%59 6.6%39 4.7%57 5.0%82 8.8%60 8.1%56 7.7%37 4.5%21 3.4%27 3.3%3 1.8%1,251
KX PMax4 0.5%51 6.2%45 5.3%96 10.4%175 18.7%265 21.3%247 27.7%111 13.2%109 9.5%43 4.6%9 1.2%1,155
SNAP7 1.0%35 3.6%63 7.2%47 5.7%47 5.6%41 4.5%26 2.8%30 2.4%63 7.1%37 4.4%60 5.2%57 6.1%46 6.2%27 3.7%32 3.9%43 7.0%43 5.3%33 5.7%737
PX14 1.6%71 8.5%210 18.3%16 1.7%21 3.4%332
Other2 0.3%1 0.1%21 2.8%74 10.2%70 8.6%37 6.1%205
KIDS (old)3 0.4%8 0.8%1 0.1%12
TOTAL7409828877428708477477349598698248439219351,2458928381,14693574272481661080857817121,405

Florida — leads by group and week

GroupMar 27Apr 3Apr 10Apr 17Apr 24May 1May 8May 15May 22May 29Jun 5Jun 12Jun 19Jun 26Jul 3Jul 10Jul 17Jul 24Jul 31Aug 7Aug 14Aug 21Aug 28Sep 4Sep 11Sep 18 *Total
KIDSX128 6.9%350 19.5%379 29.0%629 43.5%626 38.9%766 53.1%1,134 56.1%1,257 54.3%1,171 56.4%1,146 60.3%889 51.0%837 48.2%798 39.9%976 45.1%771 42.7%686 35.5%692 31.5%826 42.3%842 48.3%852 49.2%569 34.3%447 37.4%472 41.6%567 40.3%215 48.0%18,025
LP183 12.3%382 20.7%377 21.0%333 25.5%284 19.6%299 18.6%238 16.5%150 7.4%175 7.6%180 8.7%145 7.6%176 10.1%158 9.1%204 10.2%197 9.1%180 10.0%146 7.5%120 5.5%118 6.0%200 11.5%209 12.1%217 13.1%177 14.8%193 17.0%199 14.1%61 13.6%5,301
1FX83 5.2%59 4.1%242 12.0%296 12.8%280 13.5%250 13.1%226 13.0%151 8.7%197 9.8%137 6.3%73 4.0%150 7.8%195 8.9%215 11.0%176 10.1%161 9.3%459 27.6%229 19.2%112 9.9%305 21.7%80 17.9%4,076
FB317 21.4%400 21.7%331 18.4%113 8.6%121 8.4%137 8.5%35 2.4%69 3.4%105 4.5%82 3.9%65 3.4%71 4.1%102 5.9%48 2.4%20 0.9%22 1.2%23 1.2%19 0.9%11 0.6%10 0.6%175 10.1%131 7.9%121 10.1%131 11.6%120 8.5%35 7.8%2,814
3CX136 9.2%145 7.9%123 6.8%140 10.7%144 10.0%127 7.9%112 7.8%131 6.5%143 6.2%98 4.7%11 0.6%100 5.7%85 4.9%120 6.0%99 4.6%144 8.0%127 6.6%121 5.5%94 4.8%87 5.0%89 5.1%88 5.3%89 7.4%91 8.0%125 8.9%32 7.1%2,801
4IG246 16.6%237 12.9%137 7.6%102 7.8%100 6.9%139 8.6%131 9.1%172 8.5%98 4.2%80 3.8%87 4.6%77 4.4%9 0.5%124 5.7%51 2.8%70 3.6%167 7.6%257 13.2%142 8.1%2,426
Organic104 7.0%81 4.4%105 5.8%47 3.6%47 3.2%56 3.5%101 7.0%109 5.4%115 5.0%124 6.0%88 4.6%69 4.0%94 5.4%91 4.5%80 3.7%84 4.6%80 4.1%118 5.4%88 4.5%95 5.5%79 4.6%60 3.6%40 3.3%76 6.7%81 5.8%13 2.9%2,125
KX PMax8 0.4%67 3.5%66 3.8%115 6.6%235 11.8%268 12.4%304 16.8%230 11.9%282 12.8%142 7.3%1 0.1%9 0.5%1,727
Boost 11/12/13381 25.7%373 20.2%367 20.4%191 14.6%122 8.4%143 8.9%3 0.1%87 3.8%1 0.0%1 0.1%1,669
GX PMax12 0.6%35 2.0%157 9.0%295 14.8%217 10.0%72 4.0%84 4.3%39 1.8%135 6.9%98 5.6%43 2.5%51 3.1%47 3.9%56 4.9%1 0.1%8 1.8%1,350
PX46 2.5%276 14.3%400 18.2%17 0.9%2 0.1%1 0.1%742
SNAP10 0.5%37 1.6%54 2.6%31 1.6%33 1.9%30 1.7%12 0.6%46 2.1%60 3.3%62 3.2%46 2.1%48 2.5%61 3.5%37 2.1%22 1.3%14 1.2%2 0.2%9 0.6%4 0.9%618
Other4 0.3%5 0.3%2 0.1%2 0.2%29 1.7%76 4.4%64 3.9%30 2.5%1 0.1%213
KIDS (old)113 7.6%92 5.0%5 0.3%210
TOTAL1,4841,8431,7971,3071,4471,6101,4422,0202,3132,0781,9021,7431,7382,0002,1641,8071,9342,1991,9511,7431,7301,6611,1951,1341,40744844,097

Orlando — leads by group and week

GroupMar 27Apr 3Apr 10Apr 17Apr 24May 1May 8May 15May 22May 29Jun 5Jun 12Jun 19Jun 26Jul 3Jul 10Jul 17Jul 24Jul 31Aug 7Aug 14Aug 21Aug 28Sep 4Sep 11Sep 18 *Total
LP110 10.4%643 40.7%314 28.5%358 32.1%352 35.3%315 31.7%311 39.1%224 24.4%253 26.2%285 26.3%177 17.0%256 21.4%220 25.1%278 34.2%326 29.3%295 33.2%266 29.6%384 34.9%320 29.9%299 35.4%354 40.6%379 34.5%283 36.1%331 47.4%365 44.1%78 36.3%7,776
1FX103 10.4%116 14.6%218 23.7%232 24.0%243 22.4%218 20.9%261 21.8%143 16.3%142 17.5%258 23.2%183 20.6%234 26.0%259 23.6%325 30.4%217 25.7%201 23.1%404 36.8%218 27.8%137 19.6%319 38.6%83 38.6%4,514
FB213 20.2%212 13.4%361 32.7%311 27.9%244 24.5%150 15.1%90 11.3%164 17.9%232 24.0%258 23.8%249 23.9%262 21.9%116 13.2%21 2.6%84 7.5%56 6.3%54 6.0%20 1.8%24 2.2%23 2.7%127 14.6%145 13.2%142 18.1%136 19.5%116 14.0%40 18.6%3,850
Boost 11/12/13396 37.6%323 20.5%277 25.1%317 28.4%270 27.1%256 25.7%117 14.7%112 12.2%94 9.7%127 11.7%176 16.9%174 14.5%107 12.2%16 2.0%1 0.1%2,763
4IG310 29.4%290 18.4%139 12.6%130 11.6%131 13.1%171 17.2%160 20.1%175 19.1%107 11.1%97 8.9%79 7.6%57 4.8%53 6.0%1 0.1%127 11.4%63 7.1%103 11.4%124 11.3%222 20.7%112 13.3%1 0.1%2,652
GX PMax3 0.3%74 6.2%79 9.0%123 15.1%125 11.2%88 9.9%35 3.9%46 4.2%97 9.1%80 9.5%67 7.7%66 6.0%46 5.9%49 7.0%10 4.7%988
SNAP25 2.7%49 5.1%70 6.5%56 5.4%46 3.8%47 5.4%33 4.1%50 4.5%61 6.9%60 6.7%62 5.6%48 4.5%84 10.0%32 3.7%32 2.9%43 5.5%45 6.4%27 3.3%4 1.9%874
KX PMax5 0.5%83 8.0%69 5.8%112 12.8%198 24.4%143 12.8%127 14.3%46 5.1%51 4.6%30 2.8%1 0.1%865
PX15 1.7%102 11.3%153 13.9%4 0.4%3 0.4%16 2.0%293
Other1 0.1%1 0.1%25 3.0%89 10.2%73 6.6%35 4.5%224
KIDS (old)23 2.2%110 7.0%11 1.0%1 0.1%145
TOTAL1,0531,5781,1031,1169979957959189671,0851,0411,1998778121,1138889001,0991,0708448721,09978369882721524,944

Unknown — leads by group and week

GroupMar 27Apr 3Apr 10Apr 17Apr 24May 1May 8May 15May 22May 29Jun 5Jun 12Jun 19Jun 26Jul 3Jul 10Jul 17Jul 24Jul 31Aug 7Aug 14Aug 21Aug 28Sep 4Sep 11Sep 18 *Total
Other1 100.0%2 100.0%452 100.0%103 100.0%558
FB3 100.0%3
TOTAL000000000000000012300000452103561
Generated Sep 20, 2026, 5:55 AM CT · leads-in by Fri–Thu week from the CRM · groups from the canonical code map (lib/suppliers) · Studio 1 Automation