Lead Groups by Week

How to read it. Each row is a code group — every city's version of that code added together (so KIDSX = BOSKIDSX + NYKIDSX + …), with recycled re-sends (…R) folded into their parent group. The white % is that group's share of all leads brought in that Fri–Thu week. Sep 18 is still running — that column is a part Fri–Thu week, so read the trend, not the total. Full code-by-code detail is in the CSV. ↓ CSV — every code × week

Leads by group and week

Group	Supplier	Jun 5	Jun 12	Jun 19	Jun 26	Jul 3	Jul 10	Jul 17	Jul 24	Jul 31	Aug 7	Aug 14	Aug 21	Aug 28	Sep 4	Sep 11	Sep 18 *	Total
KIDSX Blue Rooms kids — Meta (Insta/FB)	Blue Rooms	3,158 34.1%	2,435 28.2%	2,585 25.7%	2,025 21.2%	2,543 22.8%	1,788 20.1%	1,898 19.5%	2,127 18.5%	3,243 29.0%	3,059 33.1%	3,121 33.5%	2,202 23.4%	1,797 24.5%	2,834 37.6%	2,316 29.5%	745 29.7%	37,876
LP Lead Pronto (LP1/LP2, incl. DALP2-style codes)	Lead Pronto	1,172 12.7%	1,326 15.4%	1,278 12.7%	1,392 14.6%	1,567 14.0%	1,379 15.5%	1,286 13.2%	1,583 13.8%	1,479 13.2%	1,639 17.7%	1,640 17.6%	1,859 19.7%	1,554 21.2%	1,631 21.6%	1,658 21.1%	422 16.8%	22,865
1FX Blue Rooms adults — Meta	Blue Rooms	1,001 10.8%	872 10.1%	713 7.1%	742 7.8%	850 7.6%	697 7.9%	1,162 11.9%	1,563 13.6%	1,757 15.7%	1,233 13.3%	1,243 13.4%	2,468 26.2%	1,580 21.6%	822 10.9%	1,907 24.3%	694 27.7%	19,304
KX PMax Google PMax — kids	Blue Rooms	488 5.3%	483 5.6%	943 9.4%	1,840 19.3%	1,984 17.8%	1,909 21.5%	1,200 12.3%	1,393 12.1%	741 6.6%	6 0.1%	55 0.6%	1 0.0%	—	—	—	—	11,043
GX PMax Google PMax — adults	Blue Rooms	70 0.8%	467 5.4%	1,377 13.7%	1,619 16.9%	1,742 15.6%	782 8.8%	604 6.2%	391 3.4%	739 6.6%	645 7.0%	565 6.1%	502 5.3%	329 4.5%	369 4.9%	1 0.0%	61 2.4%	10,263
FB Alan Facebook family	Alan	511 5.5%	506 5.9%	638 6.3%	548 5.7%	651 5.8%	396 4.5%	641 6.6%	548 4.8%	639 5.7%	451 4.9%	895 9.6%	862 9.2%	802 10.9%	952 12.6%	660 8.4%	272 10.9%	9,972
3CX Alan 3CX family (incl. 1F/1M/2F/3F splits)	Alan	597 6.5%	623 7.2%	559 5.6%	522 5.5%	516 4.6%	566 6.4%	662 6.8%	624 5.4%	584 5.2%	543 5.9%	668 7.2%	657 7.0%	471 6.4%	508 6.7%	567 7.2%	139 5.5%	8,806
SNAP Blue Rooms Snapchat	Blue Rooms	696 7.5%	443 5.1%	530 5.3%	289 3.0%	601 5.4%	674 7.6%	473 4.8%	588 5.1%	663 5.9%	725 7.8%	407 4.4%	397 4.2%	447 6.1%	341 4.5%	207 2.6%	61 2.4%	7,542
IG Alan Instagram family	Alan	434 4.7%	338 3.9%	204 2.0%	416 4.4%	366 3.3%	318 3.6%	474 4.9%	436 3.8%	655 5.9%	369 4.0%	—	—	1 0.0%	—	—	—	4,011
PX Blue Rooms — new July code	Blue Rooms	—	—	—	—	—	146 1.6%	1,083 11.1%	1,812 15.8%	102 0.9%	10 0.1%	4 0.0%	1 0.0%	43 0.6%	—	—	—	3,201
Boost 11/12/13 Boost demographic codes 11F/12F/13F/11M/12M/13M	Boost	759 8.2%	776 9.0%	649 6.4%	59 0.6%	—	—	—	—	—	1 0.0%	—	—	—	—	—	—	2,244
Other small leftover codes (TC, A1K, A1M, YT, 25…)	Alan	16 0.2%	11 0.1%	10 0.1%	9 0.1%	14 0.1%	20 0.2%	15 0.2%	27 0.2%	12 0.1%	222 2.4%	630 6.8%	408 4.3%	267 3.6%	1 0.0%	452 5.8%	98 3.9%	2,212
4IG Alan 4IG family (recycled pool)	Alan	166 1.8%	134 1.6%	62 0.6%	1 0.0%	251 2.2%	114 1.3%	173 1.8%	291 2.5%	479 4.3%	254 2.7%	1 0.0%	—	—	—	—	—	1,926
Organic website funnel (FL01 etc.)	Organic	88 1.0%	69 0.8%	94 0.9%	91 1.0%	80 0.7%	84 0.9%	80 0.8%	118 1.0%	88 0.8%	95 1.0%	79 0.8%	60 0.6%	40 0.5%	76 1.0%	81 1.0%	13 0.5%	1,236
3DE Alan 3DE family	Alan	95 1.0%	144 1.7%	424 4.2%	3 0.0%	3 0.0%	3 0.0%	2 0.0%	2 0.0%	4 0.0%	2 0.0%	—	—	—	1 0.0%	1 0.0%	—	684
KIDS (old) the original kids codes, pre-KIDSX	Blue Rooms	—	—	—	—	—	—	—	—	—	—	—	—	—	—	1 0.0%	—	1
TOTAL fresh leads in		9,251	8,627	10,066	9,556	11,168	8,876	9,753	11,503	11,185	9,254	9,308	9,417	7,331	7,535	7,851	2,505	143,186
Recycled (excluded)		2,913	2,656	2,996	2,585	3,448	2,909	2,955	2,811	2,713	2,908	3,648	8,228	2,060	1,542	2,626	386	47,384

Before PMax vs now

Compares each group's average week before PMax (—) with Sep 11 week, the last complete Fri–Thu week. Sorted by the biggest drop first: these are the codes that were turned down as PMax, KIDSX and 1FX were turned up.

Group	Avg week pre-PMax	Sep 11 week	Change	%
KX PMax	—	—	0	0%
IG	—	—	0	0%
PX	—	—	0	0%
Boost 11/12/13	—	—	0	0%
4IG	—	—	0	0%
GX PMax	—	1	+1	new
3DE	—	1	+1	new
KIDS (old)	—	1	+1	new
Organic	—	81	+81	new
SNAP	—	207	+207	new
Other	—	452	+452	new
3CX	—	567	+567	new
FB	—	660	+660	new
LP	—	1,658	+1,658	new
1FX	—	1,907	+1,907	new
KIDSX	—	2,316	+2,316	new

Leads by supplier and week

Supplier	Jun 5	Jun 12	Jun 19	Jun 26	Jul 3	Jul 10	Jul 17	Jul 24	Jul 31	Aug 7	Aug 14	Aug 21	Aug 28	Sep 4	Sep 11	Sep 18 *	Total
Blue Rooms	5,413 58.5%	4,700 54.5%	6,148 61.1%	6,515 68.2%	7,720 69.1%	5,996 67.6%	6,420 65.8%	7,874 68.5%	7,245 64.8%	5,876 63.5%	6,004 64.5%	5,978 63.5%	4,463 60.9%	4,367 58.0%	4,884 62.2%	1,659 66.2%	91,262
Alan	1,819 19.7%	1,756 20.4%	1,897 18.8%	1,499 15.7%	1,801 16.1%	1,417 16.0%	1,966 20.2%	1,926 16.7%	2,373 21.2%	1,643 17.8%	1,585 17.0%	1,520 16.1%	1,274 17.4%	1,461 19.4%	1,228 15.6%	411 16.4%	25,576
Lead Pronto	1,172 12.7%	1,326 15.4%	1,278 12.7%	1,392 14.6%	1,567 14.0%	1,379 15.5%	1,287 13.2%	1,585 13.8%	1,479 13.2%	1,639 17.7%	1,640 17.6%	1,859 19.7%	1,554 21.2%	1,631 21.6%	1,658 21.1%	422 16.8%	22,868
Boost	759 8.2%	776 9.0%	649 6.4%	59 0.6%	—	—	—	—	—	1 0.0%	—	—	—	—	—	—	2,244
Organic	88 1.0%	69 0.8%	94 0.9%	91 1.0%	80 0.7%	84 0.9%	80 0.8%	118 1.0%	88 0.8%	95 1.0%	79 0.8%	60 0.6%	40 0.5%	76 1.0%	81 1.0%	13 0.5%	1,236

Code family detail (top 58 families — every code is in the CSV)

Family	Group	Supplier	Jun 5	Jun 12	Jun 19	Jun 26	Jul 3	Jul 10	Jul 17	Jul 24	Jul 31	Aug 7	Aug 14	Aug 21	Aug 28	Sep 4	Sep 11	Sep 18 *	Total
KIDSX	KIDSX	Blue Rooms	3,158	2,435	2,585	2,025	2,543	1,788	1,898	2,127	3,243	3,059	3,121	2,202	1,797	2,834	2,316	745	37,876
LP2	LP	Lead Pronto	1,172	1,326	1,278	1,392	1,566	1,379	1,286	1,583	1,478	1,639	1,640	1,859	1,554	1,631	1,658	422	22,863
1FX	1FX	Blue Rooms	1,001	872	713	742	850	697	1,162	1,563	1,757	1,233	1,243	2,468	1,580	822	1,907	694	19,304
KX	KX	Blue Rooms	488	483	943	1,840	1,984	1,909	1,200	1,393	741	6	55	1	—	—	—	—	11,043
GX	GX	Blue Rooms	70	467	1,377	1,619	1,742	782	604	391	739	645	565	502	329	369	1	61	10,263
SNAP	SNAP	Blue Rooms	696	443	530	289	601	674	473	588	663	725	407	397	447	341	207	61	7,542
3CX1F	3CX	Alan	383	402	364	324	330	379	415	388	340	307	392	361	278	306	317	73	5,359
FB31M	FB	Alan	106	118	227	153	178	93	241	155	138	146	463	382	352	430	404	153	3,739
PX	PX	Blue Rooms	—	—	—	—	—	146	1,083	1,812	102	10	4	1	43	—	—	—	3,201
3CX1M	3CX	Alan	164	174	157	152	137	140	184	176	176	180	213	203	147	157	209	52	2,621
FB31F	FB	Alan	136	121	107	159	170	105	159	159	217	142	119	122	137	170	155	23	2,201
11F	Boost 11/12/13	Boost	577	719	648	59	—	—	—	—	—	1	—	—	—	—	—	—	2,004
FB32F	FB	Alan	209	203	146	72	96	67	76	102	123	68	123	117	160	131	52	22	1,767
DX	Other	Blue Rooms	—	—	—	—	—	—	—	—	—	152	517	400	265	—	—	—	1,334
01	Organic	Organic	88	69	94	91	80	84	80	118	88	95	79	60	40	76	81	13	1,236
FB33F	FB	Alan	32	43	114	115	141	97	97	84	110	63	42	72	69	84	2	3	1,168
IG23F	IG	Alan	124	111	65	117	97	98	196	128	97	78	—	—	—	—	—	—	1,111
IG21F	IG	Alan	92	61	41	97	85	60	78	104	239	116	—	—	1	—	—	—	974
IG22F	IG	Alan	106	83	50	101	99	76	110	110	146	88	—	—	—	—	—	—	969
FB32M	FB	Alan	12	9	27	25	31	14	45	32	33	23	123	136	72	116	45	62	805
4IG32F	4IG	Alan	61	60	23	—	101	53	65	125	168	78	—	—	—	—	—	—	734
4IG31F	4IG	Alan	50	38	18	1	69	31	44	96	186	79	—	—	—	—	—	—	612
IG21M	IG	Alan	60	47	29	53	49	45	38	45	126	60	—	—	—	—	—	—	552
ATKIDSX	Other	Blue Rooms	—	—	—	—	—	—	—	—	—	—	—	—	—	—	303	68	371
4IG31M	4IG	Alan	26	15	1	—	39	12	21	28	97	76	1	—	—	—	—	—	316
3CX2F	3CX	Alan	15	19	11	15	19	11	20	25	22	28	23	32	16	16	13	6	291
FB33M	FB	Alan	16	12	17	23	35	20	23	16	15	9	25	33	12	21	2	9	288
3DE1M	3DE	Alan	34	65	184	—	1	—	—	1	1	—	—	—	—	—	1	—	287
4IG33F	4IG	Alan	29	21	20	—	40	18	43	42	26	19	—	—	—	—	—	—	258
12F	Boost 11/12/13	Boost	182	57	1	—	—	—	—	—	—	—	—	—	—	—	—	—	240
3CX3F	3CX	Alan	13	9	10	14	9	12	14	19	14	13	22	27	14	13	14	5	222
IG23M	IG	Alan	27	22	8	22	16	23	36	30	17	16	—	—	—	—	—	—	217
IG22M	IG	Alan	25	13	11	26	20	15	16	16	27	11	—	—	—	—	—	—	180
AT1FX	Other	Blue Rooms	—	—	—	—	—	—	—	—	—	—	—	—	—	—	149	30	179
A1K	Other	Alan	14	7	10	9	11	16	14	19	11	21	18	—	—	—	—	—	150
3CX2M	3CX	Alan	7	9	11	8	11	7	15	7	12	10	10	17	6	6	11	2	149
KDX	Other	Blue Rooms	—	—	—	—	—	—	—	—	—	36	88	5	2	—	—	—	131
3CX3M	3CX	Alan	8	8	3	4	8	7	9	7	15	1	8	17	10	10	3	1	119
3DE2F	3DE	Alan	19	19	73	2	—	1	1	—	—	1	—	—	—	—	—	—	116
3DE1F	3DE	Alan	14	23	77	—	—	—	—	—	1	—	—	—	—	—	—	—	115
3DE3F	3DE	Alan	18	26	60	1	2	2	1	1	1	—	—	—	—	—	—	—	112
3CX	3CX	Alan	7	2	3	5	2	10	5	2	5	4	—	—	—	—	—	—	45
3DE	3DE	Alan	9	8	23	—	—	—	—	—	—	—	—	—	—	1	—	—	41
A1M	Other	Alan	2	3	—	—	3	4	—	4	1	3	3	—	—	—	—	—	23
KPX	Other	Blue Rooms	—	—	—	—	—	—	—	—	—	10	4	2	—	1	—	—	17
3DE2M	3DE	Alan	1	3	6	—	—	—	—	—	—	—	—	—	—	—	—	—	10
IG2	IG	Alan	—	1	—	—	—	1	—	3	3	—	—	—	—	—	—	—	8
4IG32M	4IG	Alan	—	—	—	—	2	—	—	—	1	1	—	—	—	—	—	—	4
3DE3M	3DE	Alan	—	—	1	—	—	—	—	—	1	1	—	—	—	—	—	—	3
ATLP2	Other	Lead Pronto	—	—	—	—	—	—	1	2	—	—	—	—	—	—	—	—	3
FB6	FB	Alan	—	—	—	—	—	—	—	—	3	—	—	—	—	—	—	—	3
LP1	LP	Lead Pronto	—	—	—	—	1	—	—	—	1	—	—	—	—	—	—	—	2
A1F	Other	Alan	—	—	—	—	—	—	—	2	—	—	—	—	—	—	—	—	2
4IG33M	4IG	Alan	—	—	—	—	—	—	—	—	1	1	—	—	—	—	—	—	2
11	Other	Alan	—	—	—	—	—	—	—	—	—	—	—	1	—	—	—	—	1
TC	Other	Alan	—	1	—	—	—	—	—	—	—	—	—	—	—	—	—	—	1
FB3	FB	Alan	—	—	—	1	—	—	—	—	—	—	—	—	—	—	—	—	1
KIDS	KIDS (old)	Blue Rooms	—	—	—	—	—	—	—	—	—	—	—	—	—	—	1	—	1

Boston — leads by group and week

Group	Jun 5	Jun 12	Jun 19	Jun 26	Jul 3	Jul 10	Jul 17	Jul 24	Jul 31	Aug 7	Aug 14	Aug 21	Aug 28	Sep 4	Sep 11	Sep 18 *	Total
KIDSX	282 31.6%	238 26.0%	237 23.6%	219 24.4%	240 25.1%	192 23.4%	237 24.5%	318 26.7%	629 43.5%	374 36.2%	377 45.8%	151 17.2%	54 7.6%	244 31.0%	166 20.6%	58 24.0%	4,016
LP	193 21.6%	197 21.5%	178 17.7%	171 19.0%	180 18.8%	181 22.1%	181 18.7%	182 15.3%	169 11.7%	156 15.1%	139 16.9%	214 24.3%	178 25.2%	183 23.3%	227 28.2%	45 18.6%	2,774
1FX	39 4.4%	26 2.8%	42 4.2%	40 4.4%	46 4.8%	44 5.4%	71 7.3%	152 12.8%	134 9.3%	106 10.3%	72 8.7%	279 31.7%	241 34.1%	132 16.8%	275 34.2%	86 35.5%	1,785
3CX	88 9.9%	72 7.9%	90 9.0%	73 8.1%	89 9.3%	103 12.6%	108 11.2%	99 8.3%	116 8.0%	105 10.2%	83 10.1%	88 10.0%	61 8.6%	75 9.5%	72 8.9%	15 6.2%	1,337
IG	108 12.1%	102 11.1%	55 5.5%	111 12.3%	88 9.2%	60 7.3%	114 11.8%	107 9.0%	140 9.7%	64 6.2%	—	—	—	—	—	—	949
SNAP	59 6.6%	43 4.7%	91 9.1%	32 3.6%	47 4.9%	71 8.7%	37 3.8%	57 4.8%	112 7.8%	123 11.9%	47 5.7%	42 4.8%	52 7.4%	65 8.3%	31 3.9%	5 2.1%	914
GX PMax	5 0.6%	69 7.5%	87 8.7%	133 14.8%	153 16.0%	76 9.3%	37 3.8%	24 2.0%	65 4.5%	65 6.3%	45 5.5%	58 6.6%	38 5.4%	46 5.8%	—	7 2.9%	908
KX PMax	44 4.9%	51 5.6%	109 10.9%	102 11.3%	101 10.5%	68 8.3%	73 7.5%	92 7.7%	51 3.5%	1 0.1%	4 0.5%	—	—	—	—	—	696
Other	15 1.7%	7 0.8%	10 1.0%	9 1.0%	12 1.3%	16 2.0%	14 1.4%	21 1.8%	11 0.8%	38 3.7%	56 6.8%	47 5.3%	40 5.7%	—	—	—	296
PX	—	—	—	—	—	8 1.0%	93 9.6%	138 11.6%	16 1.1%	—	—	1 0.1%	—	—	—	—	256
Boost 11/12/13	59 6.6%	112 12.2%	73 7.3%	8 0.9%	—	—	—	—	—	—	—	—	—	—	—	—	252
FB	1 0.1%	—	32 3.2%	1 0.1%	2 0.2%	1 0.1%	3 0.3%	1 0.1%	2 0.1%	—	1 0.1%	—	43 6.1%	42 5.3%	34 4.2%	26 10.7%	189
TOTAL	893	917	1,004	899	958	820	968	1,191	1,445	1,032	824	880	707	787	805	242	14,372

New York — leads by group and week

Group	Jun 5	Jun 12	Jun 19	Jun 26	Jul 3	Jul 10	Jul 17	Jul 24	Jul 31	Aug 7	Aug 14	Aug 21	Aug 28	Sep 4	Sep 11	Sep 18 *	Total
KIDSX	396 45.6%	376 57.0%	481 43.9%	92 9.2%	228 16.2%	153 13.4%	192 14.1%	267 15.8%	541 35.9%	711 57.3%	728 51.8%	551 56.2%	575 69.8%	689 82.2%	479 58.7%	89 26.6%	6,548
KX PMax	94 10.8%	109 16.5%	157 14.3%	478 47.6%	473 33.5%	477 41.7%	345 25.3%	349 20.6%	200 13.3%	2 0.2%	12 0.9%	—	—	—	—	—	2,696
1FX	119 13.7%	39 5.9%	93 8.5%	28 2.8%	20 1.4%	61 5.3%	219 16.1%	292 17.2%	345 22.9%	152 12.2%	151 10.7%	23 2.3%	70 8.5%	5 0.6%	192 23.5%	159 47.6%	1,968
GX PMax	32 3.7%	58 8.8%	285 26.0%	261 26.0%	375 26.6%	175 15.3%	164 12.0%	135 8.0%	27 1.8%	22 1.8%	79 5.6%	17 1.7%	8 1.0%	5 0.6%	—	1 0.3%	1,644
LP	33 3.8%	29 4.4%	29 2.6%	34 3.4%	98 7.0%	107 9.4%	74 5.4%	88 5.2%	80 5.3%	114 9.2%	134 9.5%	133 13.6%	134 16.3%	135 16.1%	138 16.9%	41 12.3%	1,401
SNAP	159 18.3%	12 1.8%	9 0.8%	76 7.6%	179 12.7%	102 8.9%	68 5.0%	142 8.4%	158 10.5%	159 12.8%	116 8.3%	110 11.2%	10 1.2%	1 0.1%	1 0.1%	25 7.5%	1,327
PX	—	—	—	—	—	39 3.4%	256 18.8%	385 22.7%	15 1.0%	1 0.1%	2 0.1%	—	4 0.5%	—	—	—	702
3CX	2 0.2%	22 3.3%	27 2.5%	8 0.8%	6 0.4%	7 0.6%	5 0.4%	5 0.3%	33 2.2%	51 4.1%	105 7.5%	114 11.6%	1 0.1%	—	2 0.2%	19 5.7%	407
FB	22 2.5%	8 1.2%	12 1.1%	26 2.6%	18 1.3%	18 1.6%	34 2.5%	23 1.4%	12 0.8%	2 0.2%	4 0.3%	3 0.3%	4 0.5%	3 0.4%	4 0.5%	—	193
Other	—	—	—	—	—	—	—	—	—	27 2.2%	75 5.3%	30 3.1%	17 2.1%	—	—	—	149
IG	11 1.3%	7 1.1%	3 0.3%	1 0.1%	13 0.9%	5 0.4%	4 0.3%	8 0.5%	94 6.2%	—	—	—	1 0.1%	—	—	—	147
TOTAL	868	660	1,096	1,004	1,410	1,144	1,361	1,694	1,505	1,241	1,406	981	824	838	816	334	17,182

Chicago — leads by group and week

Group	Jun 5	Jun 12	Jun 19	Jun 26	Jul 3	Jul 10	Jul 17	Jul 24	Jul 31	Aug 7	Aug 14	Aug 21	Aug 28	Sep 4	Sep 11	Sep 18 *	Total
KIDSX	318 24.4%	319 26.0%	285 22.2%	327 21.9%	350 22.3%	207 15.2%	226 17.7%	243 16.7%	475 30.4%	308 23.6%	249 19.7%	249 18.9%	113 11.0%	322 32.9%	292 32.4%	114 30.9%	4,397
1FX	178 13.7%	165 13.4%	112 8.7%	133 8.9%	142 9.1%	134 9.8%	165 12.9%	225 15.5%	280 17.9%	209 16.0%	238 18.9%	427 32.4%	252 24.5%	91 9.3%	197 21.9%	93 25.2%	3,041
LP	170 13.1%	166 13.5%	138 10.7%	166 11.1%	183 11.7%	143 10.5%	109 8.5%	143 9.8%	133 8.5%	246 18.9%	273 21.6%	270 20.5%	215 20.9%	217 22.1%	231 25.7%	71 19.2%	2,874
IG	201 15.4%	157 12.8%	85 6.6%	157 10.5%	164 10.5%	152 11.1%	220 17.2%	188 12.9%	279 17.9%	208 16.0%	—	—	—	—	—	—	1,811
KX PMax	62 4.8%	31 2.5%	115 9.0%	242 16.2%	310 19.8%	318 23.3%	185 14.5%	237 16.3%	122 7.8%	2 0.2%	8 0.6%	—	—	—	—	—	1,632
GX PMax	7 0.5%	63 5.1%	167 13.0%	270 18.1%	220 14.0%	127 9.3%	71 5.6%	39 2.7%	86 5.5%	83 6.4%	80 6.3%	90 6.8%	80 7.8%	36 3.7%	—	9 2.4%	1,428
SNAP	89 6.8%	84 6.8%	128 10.0%	37 2.5%	68 4.3%	135 9.9%	82 6.4%	93 6.4%	101 6.5%	135 10.4%	76 6.0%	92 7.0%	158 15.4%	60 6.1%	33 3.7%	10 2.7%	1,381
FB	34 2.6%	38 3.1%	88 6.9%	109 7.3%	102 6.5%	85 6.2%	88 6.9%	49 3.4%	17 1.1%	25 1.9%	119 9.4%	102 7.7%	128 12.5%	214 21.8%	96 10.7%	52 14.1%	1,346
3CX	88 6.8%	64 5.2%	36 2.8%	43 2.9%	25 1.6%	51 3.7%	56 4.4%	68 4.7%	58 3.7%	37 2.8%	52 4.1%	43 3.3%	43 4.2%	40 4.1%	51 5.7%	20 5.4%	775
Boost 11/12/13	153 11.8%	137 11.2%	130 10.1%	7 0.5%	—	—	—	—	—	—	—	—	—	—	—	—	427
Other	1 0.1%	3 0.2%	—	—	2 0.1%	4 0.3%	—	4 0.3%	1 0.1%	49 3.8%	165 13.1%	46 3.5%	38 3.7%	—	—	—	313
PX	—	—	—	—	—	9 0.7%	77 6.0%	166 11.4%	11 0.7%	1 0.1%	1 0.1%	—	1 0.1%	—	—	—	266
TOTAL	1,301	1,227	1,284	1,491	1,566	1,365	1,279	1,455	1,563	1,303	1,261	1,319	1,028	980	900	369	19,691

Dallas — leads by group and week

Group	Jun 5	Jun 12	Jun 19	Jun 26	Jul 3	Jul 10	Jul 17	Jul 24	Jul 31	Aug 7	Aug 14	Aug 21	Aug 28	Sep 4	Sep 11	Sep 18 *	Total
KIDSX	219 18.3%	126 12.5%	140 9.8%	165 14.5%	162 12.5%	105 11.5%	203 16.1%	222 16.0%	234 16.3%	303 25.2%	340 28.1%	370 26.9%	290 28.1%	326 30.5%	299 27.4%	98 30.6%	3,602
3CX	256 21.4%	228 22.6%	182 12.7%	151 13.2%	160 12.4%	153 16.8%	208 16.5%	184 13.3%	141 9.8%	152 12.7%	214 17.7%	232 16.9%	193 18.7%	194 18.1%	180 16.5%	31 9.7%	2,859
LP	148 12.4%	153 15.1%	183 12.8%	189 16.6%	178 13.8%	133 14.6%	179 14.2%	159 11.5%	200 14.0%	195 16.2%	181 15.0%	194 14.1%	163 15.8%	160 15.0%	161 14.7%	41 12.8%	2,617
1FX	111 9.3%	88 8.7%	107 7.5%	120 10.5%	114 8.8%	112 12.3%	159 12.6%	187 13.5%	251 17.5%	146 12.2%	170 14.1%	299 21.7%	144 14.0%	142 13.3%	298 27.3%	91 28.4%	2,539
FB	41 3.4%	31 3.1%	151 10.6%	147 12.9%	209 16.2%	63 6.9%	166 13.1%	225 16.3%	341 23.8%	196 16.3%	119 9.9%	129 9.4%	93 9.0%	121 11.3%	96 8.8%	43 13.4%	2,171
GX PMax	7 0.6%	46 4.6%	173 12.1%	110 9.6%	162 12.5%	83 9.1%	92 7.3%	30 2.2%	120 8.4%	140 11.7%	102 8.4%	81 5.9%	57 5.5%	64 6.0%	—	9 2.8%	1,276
KX PMax	45 3.8%	59 5.8%	115 8.0%	200 17.5%	210 16.3%	158 17.3%	89 7.0%	128 9.2%	74 5.2%	—	4 0.3%	—	—	—	—	—	1,082
SNAP	151 12.6%	91 9.0%	85 5.9%	43 3.8%	96 7.4%	101 11.1%	63 5.0%	59 4.3%	57 4.0%	51 4.2%	43 3.6%	40 2.9%	64 6.2%	63 5.9%	58 5.3%	7 2.2%	1,072
Boost 11/12/13	157 13.1%	132 13.1%	137 9.6%	13 1.1%	—	—	—	—	—	—	—	—	—	—	—	—	439
PX	—	—	—	—	—	4 0.4%	104 8.2%	190 13.7%	14 1.0%	1 0.1%	—	—	—	—	—	—	313
3DE	60 5.0%	55 5.4%	157 11.0%	3 0.3%	—	—	1 0.1%	—	1 0.1%	1 0.1%	—	—	—	—	—	—	278
Other	—	1 0.1%	—	—	—	—	—	—	—	16 1.3%	35 2.9%	31 2.3%	27 2.6%	—	—	—	110
KIDS (old)	—	—	—	—	—	—	—	—	—	—	—	—	—	—	1 0.1%	—	1
TOTAL	1,195	1,010	1,430	1,141	1,291	912	1,264	1,384	1,433	1,201	1,208	1,376	1,031	1,070	1,093	320	18,359

Houston — leads by group and week

Group	Jun 5	Jun 12	Jun 19	Jun 26	Jul 3	Jul 10	Jul 17	Jul 24	Jul 31	Aug 7	Aug 14	Aug 21	Aug 28	Sep 4	Sep 11	Sep 18 *	Total
KIDSX	570 46.5%	308 30.0%	440 25.6%	301 23.6%	342 24.1%	194 18.5%	179 14.8%	184 13.8%	247 19.3%	268 23.3%	309 24.1%	137 10.7%	183 15.9%	401 32.9%	334 34.3%	100 29.9%	4,497
LP	153 12.5%	154 15.0%	217 12.6%	191 15.0%	205 14.4%	177 16.9%	196 16.2%	310 23.3%	297 23.2%	277 24.1%	234 18.2%	267 20.8%	248 21.5%	264 21.6%	230 23.6%	65 19.4%	3,485
FB	40 3.3%	25 2.4%	108 6.3%	178 14.0%	205 14.4%	138 13.2%	229 19.0%	197 14.8%	217 17.0%	180 15.7%	256 20.0%	241 18.8%	208 18.0%	224 18.4%	145 14.9%	68 20.3%	2,659
1FX	59 4.8%	34 3.3%	28 1.6%	50 3.9%	67 4.7%	54 5.2%	118 9.8%	129 9.7%	119 9.3%	157 13.7%	197 15.4%	403 31.4%	319 27.7%	119 9.8%	151 15.5%	64 19.1%	2,068
GX PMax	2 0.2%	55 5.4%	211 12.3%	201 15.8%	193 13.6%	102 9.7%	82 6.8%	21 1.6%	127 9.9%	97 8.4%	93 7.2%	102 7.9%	32 2.8%	86 7.0%	—	15 4.5%	1,419
3CX	111 9.0%	97 9.4%	101 5.9%	101 7.9%	107 7.5%	78 7.4%	114 9.4%	106 8.0%	100 7.8%	83 7.2%	96 7.5%	60 4.7%	57 4.9%	63 5.2%	97 10.0%	16 4.8%	1,387
KX PMax	42 3.4%	53 5.2%	124 7.2%	210 16.5%	214 15.1%	210 20.0%	121 10.0%	145 10.9%	79 6.2%	—	8 0.6%	1 0.1%	—	—	—	—	1,207
SNAP	104 8.5%	87 8.5%	99 5.8%	30 2.4%	85 6.0%	81 7.7%	64 5.3%	69 5.2%	82 6.4%	66 5.7%	29 2.3%	27 2.1%	63 5.5%	62 5.1%	15 1.5%	7 2.1%	970
3DE	35 2.9%	89 8.7%	267 15.6%	—	3 0.2%	3 0.3%	1 0.1%	2 0.2%	3 0.2%	1 0.1%	—	—	—	1 0.1%	1 0.1%	—	406
Boost 11/12/13	111 9.0%	126 12.3%	121 7.1%	12 0.9%	—	—	—	—	—	—	—	—	—	—	—	—	370
PX	—	—	—	—	—	11 1.0%	104 8.6%	170 12.8%	9 0.7%	2 0.2%	1 0.1%	—	—	—	—	—	297
Other	—	—	—	—	—	—	—	—	—	17 1.5%	60 4.7%	47 3.7%	43 3.7%	—	—	—	167
TOTAL	1,227	1,028	1,716	1,274	1,421	1,048	1,208	1,333	1,280	1,148	1,283	1,285	1,153	1,220	973	335	18,932

Nashville — leads by group and week

Group	Jun 5	Jun 12	Jun 19	Jun 26	Jul 3	Jul 10	Jul 17	Jul 24	Jul 31	Aug 7	Aug 14	Aug 21	Aug 28	Sep 4	Sep 11	Sep 18 *	Total
KIDSX	227 27.5%	179 21.2%	165 17.9%	123 13.2%	245 19.7%	166 18.6%	175 20.9%	201 17.5%	291 31.1%	253 34.1%	266 36.7%	175 21.4%	135 22.1%	380 47.0%	179 31.0%	72 43.9%	3,232
LP	153 18.6%	195 23.1%	155 16.8%	159 17.0%	200 16.1%	163 18.3%	135 16.1%	197 17.2%	162 17.3%	152 20.5%	116 16.0%	185 22.7%	156 25.6%	148 18.3%	107 18.5%	28 17.1%	2,411
GX PMax	2 0.2%	67 7.9%	218 23.7%	226 24.2%	297 23.9%	59 6.6%	39 4.7%	57 5.0%	82 8.8%	60 8.1%	56 7.7%	37 4.5%	21 3.4%	27 3.3%	—	2 1.2%	1,250
1FX	27 3.3%	33 3.9%	37 4.0%	32 3.4%	66 5.3%	36 4.0%	46 5.5%	124 10.8%	88 9.4%	70 9.4%	53 7.3%	174 21.3%	107 17.5%	84 10.4%	170 29.4%	45 27.4%	1,192
KX PMax	51 6.2%	45 5.3%	96 10.4%	175 18.7%	265 21.3%	247 27.7%	111 13.2%	109 9.5%	43 4.6%	—	9 1.2%	—	—	—	—	—	1,151
IG	114 13.8%	72 8.5%	61 6.6%	147 15.7%	101 8.1%	101 11.3%	136 16.2%	133 11.6%	142 15.2%	97 13.1%	—	—	—	—	—	—	1,104
FB	59 7.2%	71 8.4%	29 3.1%	18 1.9%	11 0.9%	13 1.5%	44 5.3%	14 1.2%	12 1.3%	15 2.0%	94 13.0%	111 13.6%	63 10.3%	81 10.0%	49 8.5%	11 6.7%	695
SNAP	47 5.7%	47 5.6%	41 4.5%	26 2.8%	30 2.4%	63 7.1%	37 4.4%	60 5.2%	57 6.1%	46 6.2%	27 3.7%	32 3.9%	43 7.0%	43 5.3%	33 5.7%	—	632
3CX	41 5.0%	40 4.7%	38 4.1%	26 2.8%	30 2.4%	30 3.4%	44 5.3%	41 3.6%	42 4.5%	28 3.8%	29 4.0%	32 3.9%	27 4.4%	45 5.6%	40 6.9%	6 3.7%	539
PX	—	—	—	—	—	14 1.6%	71 8.5%	210 18.3%	16 1.7%	—	—	—	21 3.4%	—	—	—	332
Boost 11/12/13	103 12.5%	94 11.2%	81 8.8%	3 0.3%	—	—	—	—	—	—	—	—	—	—	—	—	281
Other	—	—	—	—	—	—	—	—	—	21 2.8%	74 10.2%	70 8.6%	37 6.1%	—	—	—	202
TOTAL	824	843	921	935	1,245	892	838	1,146	935	742	724	816	610	808	578	164	13,021

Florida — leads by group and week

Group	Jun 5	Jun 12	Jun 19	Jun 26	Jul 3	Jul 10	Jul 17	Jul 24	Jul 31	Aug 7	Aug 14	Aug 21	Aug 28	Sep 4	Sep 11	Sep 18 *	Total
KIDSX	1,146 60.3%	889 51.0%	837 48.2%	798 39.9%	976 45.1%	771 42.7%	686 35.5%	692 31.5%	826 42.3%	842 48.3%	852 49.2%	569 34.3%	447 37.4%	472 41.6%	567 40.3%	214 49.3%	11,584
1FX	250 13.1%	226 13.0%	151 8.7%	197 9.8%	137 6.3%	73 4.0%	150 7.8%	195 8.9%	215 11.0%	176 10.1%	161 9.3%	459 27.6%	229 19.2%	112 9.9%	305 21.7%	74 17.1%	3,110
LP	145 7.6%	176 10.1%	158 9.1%	204 10.2%	197 9.1%	180 10.0%	146 7.5%	120 5.5%	118 6.0%	200 11.5%	209 12.1%	217 13.1%	177 14.8%	193 17.0%	199 14.1%	56 12.9%	2,695
KX PMax	67 3.5%	66 3.8%	115 6.6%	235 11.8%	268 12.4%	304 16.8%	230 11.9%	282 12.8%	142 7.3%	1 0.1%	9 0.5%	—	—	—	—	—	1,719
3CX	11 0.6%	100 5.7%	85 4.9%	120 6.0%	99 4.6%	144 8.0%	127 6.6%	121 5.5%	94 4.8%	87 5.0%	89 5.1%	88 5.3%	89 7.4%	91 8.0%	125 8.9%	32 7.4%	1,502
GX PMax	12 0.6%	35 2.0%	157 9.0%	295 14.8%	217 10.0%	72 4.0%	84 4.3%	39 1.8%	135 6.9%	98 5.6%	43 2.5%	51 3.1%	47 3.9%	56 4.9%	1 0.1%	8 1.8%	1,350
Organic	88 4.6%	69 4.0%	94 5.4%	91 4.5%	80 3.7%	84 4.6%	80 4.1%	118 5.4%	88 4.5%	95 5.5%	79 4.6%	60 3.6%	40 3.3%	76 6.7%	81 5.8%	13 3.0%	1,236
FB	65 3.4%	71 4.1%	102 5.9%	48 2.4%	20 0.9%	22 1.2%	23 1.2%	19 0.9%	11 0.6%	10 0.6%	175 10.1%	131 7.9%	121 10.1%	131 11.6%	120 8.5%	34 7.8%	1,103
4IG	87 4.6%	77 4.4%	9 0.5%	—	124 5.7%	51 2.8%	70 3.6%	167 7.6%	257 13.2%	142 8.1%	—	—	—	—	—	—	984
PX	—	—	—	—	—	46 2.5%	276 14.3%	400 18.2%	17 0.9%	2 0.1%	—	—	1 0.1%	—	—	—	742
SNAP	31 1.6%	33 1.9%	30 1.7%	12 0.6%	46 2.1%	60 3.3%	62 3.2%	46 2.1%	48 2.5%	61 3.5%	37 2.1%	22 1.3%	14 1.2%	2 0.2%	9 0.6%	3 0.7%	516
Other	—	—	—	—	—	—	—	—	—	29 1.7%	76 4.4%	64 3.9%	30 2.5%	1 0.1%	—	—	200
Boost 11/12/13	—	1 0.1%	—	—	—	—	—	—	—	—	—	—	—	—	—	—	1
TOTAL	1,902	1,743	1,738	2,000	2,164	1,807	1,934	2,199	1,951	1,743	1,730	1,661	1,195	1,134	1,407	434	26,742

Orlando — leads by group and week

Group	Jun 5	Jun 12	Jun 19	Jun 26	Jul 3	Jul 10	Jul 17	Jul 24	Jul 31	Aug 7	Aug 14	Aug 21	Aug 28	Sep 4	Sep 11	Sep 18 *	Total
LP	177 17.0%	256 21.4%	220 25.1%	278 34.2%	326 29.3%	295 33.2%	266 29.6%	384 34.9%	320 29.9%	299 35.4%	354 40.6%	379 34.5%	283 36.1%	331 47.4%	365 44.1%	75 35.9%	4,608
1FX	218 20.9%	261 21.8%	143 16.3%	142 17.5%	258 23.2%	183 20.6%	234 26.0%	259 23.6%	325 30.4%	217 25.7%	201 23.1%	404 36.8%	218 27.8%	137 19.6%	319 38.6%	82 39.2%	3,601
FB	249 23.9%	262 21.9%	116 13.2%	21 2.6%	84 7.5%	56 6.3%	54 6.0%	20 1.8%	24 2.2%	23 2.7%	127 14.6%	145 13.2%	142 18.1%	136 19.5%	116 14.0%	38 18.2%	1,613
GX PMax	3 0.3%	74 6.2%	79 9.0%	123 15.1%	125 11.2%	88 9.9%	35 3.9%	46 4.2%	97 9.1%	80 9.5%	67 7.7%	66 6.0%	46 5.9%	49 7.0%	—	10 4.8%	988
4IG	79 7.6%	57 4.8%	53 6.0%	1 0.1%	127 11.4%	63 7.1%	103 11.4%	124 11.3%	222 20.7%	112 13.3%	1 0.1%	—	—	—	—	—	942
KX PMax	83 8.0%	69 5.8%	112 12.8%	198 24.4%	143 12.8%	127 14.3%	46 5.1%	51 4.6%	30 2.8%	—	1 0.1%	—	—	—	—	—	860
SNAP	56 5.4%	46 3.8%	47 5.4%	33 4.1%	50 4.5%	61 6.9%	60 6.7%	62 5.6%	48 4.5%	84 10.0%	32 3.7%	32 2.9%	43 5.5%	45 6.4%	27 3.3%	4 1.9%	730
Boost 11/12/13	176 16.9%	174 14.5%	107 12.2%	16 2.0%	—	—	—	—	—	1 0.1%	—	—	—	—	—	—	474
PX	—	—	—	—	—	15 1.7%	102 11.3%	153 13.9%	4 0.4%	3 0.4%	—	—	16 2.0%	—	—	—	293
Other	—	—	—	—	—	—	—	—	—	25 3.0%	89 10.2%	73 6.6%	35 4.5%	—	—	—	222
TOTAL	1,041	1,199	877	812	1,113	888	900	1,099	1,070	844	872	1,099	783	698	827	209	14,331

Unknown — leads by group and week

Group	Jun 5	Jun 12	Jun 19	Jun 26	Jul 3	Jul 10	Jul 17	Jul 24	Jul 31	Aug 7	Aug 14	Aug 21	Aug 28	Sep 4	Sep 11	Sep 18 *	Total
Other	—	—	—	—	—	—	1 100.0%	2 100.0%	—	—	—	—	—	—	452 100.0%	98 100.0%	553
FB	—	—	—	—	—	—	—	—	3 100.0%	—	—	—	—	—	—	—	3
TOTAL	0	0	0	0	0	0	1	2	3	0	0	0	0	0	452	98	556

Lead Groups by Week · Jun 5 → Sep 18 · Fri–Thu · fresh only